Partnership Presentation - Dallas
Adrian Parker Parker, Prototype Engage adrian@prototype--engage.com y 917 adrian@prototype 917--881 881--2643
TOP DOGSOF COMEDY 4 MEN. 1 STAGE. NO LIMITS. “Top Top Dogs Of Comedy Comedy” is the next generation in live comedy tours. tours Since its inception, inception the tour has sold‐out shows in New York City, Philadelphia, Connecticut, Buffalo and received an invitation to perform at the 2008 Kentucky Derby. This collection of stand‐up geniuses have amassed a nationwide following and performed on the highest‐rated comedy shows: “Last Comic Standing” (NBC) “Def Comedy Jam” (HBO) “Comic Groove” (Comedy Central) “Comic Comic View View” (BET) “Showtime At The Apollo” (NBC/TV One) Individually, each comedian is a powerhouse of unexpected perfection. Together, they are an entertainment brand. Not since the “Kings Of Comedy” tour in 2000, have the most sought‐after comics performed on one stage back‐to‐back. The game will never be the same.
THE EVOLUTION From Harlem to Kentucky, black or white, the “Top Dogs Of Comedy” show is a premium comedy brand known for unique wordplay, critical commentary, hard‐hitting energy and notorious antics. As it evolves into a global tour, it can translate easily into: •A broadcast media piece for airing on cable or radio networks •A DVD/theatrical release •Paid digital content (website, ringtones, joke downloads, video promotions, etc.) •Published content for literary use (i.e., magazines, books, etc.) But first things first. The Dallas performance presents an amazing opportunity to showcase the “Top Dogs Of Comedy” brand to consumers and the media. The promotions team, EA Promotions and Sol‐Caritas, Sol Caritas have collectively promoted some of the top names in comedy, comedy including Cedric The Entertainer, MTV’s “Wild ‘N Out” and Lavell Crawford. The landscape of comedy for the urban consumer is wide open and now is the time to service this valuable market.
4 MEN
THE TALENT
TONY ROBERTS
ROB STAPLETON
CAPONE
WIL SYLVINCE
Known as the Comedian’s Comedian, Tony Roberts’ ridiculous energy and love for the stage has captured the attention of the comedyy world. He hails from Detroit, Michigan and has appeared on “Def Comedy Jam,” “Showtime at the Apollo” and BET’s “Comic View. “ He's the recipient of the BET “Robin Harris A ard” for Most Original Award” Comic. He took 2nd place in the Oakland Comedy Competition and was picked to participate in the prestigious HBO US Comedy Arts Festival in Aspen. “Def Comedyy Jam” 2006 called Tony one of the "about to break stars" of the HBO Special.
Born and raised in the Bronx, NY, Rob is a favorite on BET’s “Comic View” and “Comedy Central’s “Comic Groove.” His crazyy humor and versatile style has led him to headline a set at Montreal's prestigious “Just for Laughs Comedy Festival.” His comic resume spans from sketch writing for Tracey Morgan, which aired on Saturday Sat rda Night Live, Li e to appearances on VH1’s “Most Shocking Moments” for Michael Jackson, Paris Hilton and Britney Spears. He recently filmed a show at Laffapolooza comedy festival hosted byy Jamie Foxx and starred in the movie “The Death of The Dynasty.”
Reigning “Gangster of Comedy,” Capone hails from the Bronx. Just like Al Capone revolutionized the p is crime world,, this Capone transforming the game of comedy. Born Derrick Lee, Capone hung up his thuggish‐ruggish ways and traded them for an entrepreneurial spirit and comedic sense of style. He’s performed at many man comedy clubs including New York’s Caroline’s on Broadway, The Uptown Comedy Club, Boston Comedy Club and tons of universities. It is this same universal comedic flair that helped Capone nab his recurring gig as the host of “Showtime at the Apollo.”
This wise crack wordsmith from Brooklyn, born in Haiti, is known for his entrepreneurial spirit of taking his diploma from NY technical college and transforming it into witty wordplay. He’s a top favorite comedian of college campuses around the United States. His ability to capture the crowd has garnered a standing ovation on “Def Def Comedy Jam” and led to 2 appearances on albums with the legendary Wyclef Jean. Other comedic appearances include “The Apollo Comedy Hour” and BET’s “Comic View.” Wil has performed around the world in spots like Germany, Jamaica and the Cayman Islands.
Hosted by ROZ G From NBC’s “Last Comic Standing”
Guest Appearance by Dallas’s own funnyman D. ELLIS.
TOP DOGSOF COMEDY
4 MEN
1 STAGE
The Black Academy Of Arts & Letters (TBAAL) The Black Academy of Arts & Letter’s Naomi Bruton Theatre is located in the Dallas Convention Center Theatre Complex and seats 1,750. Some of the most extraordinary artists have made their presence known here through TBAAL's unique programs in dance, music, theatre, film, literature and visual arts. With more than 700,000 patrons last season alone, TBAAL is considered a "cultural arts icon."
Mission
l
To create and enhance an awareness and understanding of artistic, cultural, and aesthetic differences utilizing the framework of African‐American Arts and Letters. To promote, foster, cultivate, perpetuate and preserve the Arts and Letters of African‐ Americans in the Fine, Literary and Performing Arts.
Location
Seating Chart
The Black Academy of Arts and Letters Dallas Convention Center Theatre Complex 650 South Griffin Street Dallas, TX 75202 (At the corner of Canton and Akard Street)
Website http://www.tbaal.org
TOP DOGSOF COMEDY
4 MEN NO LIMITS Our brand. Your opportunity. The aggressive, multi‐channel promotion of the March 29 “Top Dogs Of Comedy Show” will hit the Dallas/Fort Worth Metroplex by storm. A 6‐week, sustained blitz of online ads, e‐mail blasts, promotions, TV outreach, print coverage and grassroots activities will position the show as the only entertainment option. Not a bad spot to be in. We’re not simply looking for sponsors. Although we’re more than happy to accept a corporate check and put your logo everywhere, what we really seek are partners. If we didn’t think your brand was a fit, we wouldn’t waste your time or ours. We have 4 of the nation’s top comics, a great venue and more than $30K of measured media in just the Dallas market alone. We’re doing the heavy‐lifting but you can take all the credit.
Here’s what we’re really looking for: •Partners who offer a premium product/service that align with the “Top Dogs of Comedy” •Partners who can benefit from the highly profitable audience delivered by the show and its marketing efforts •Brands that want to enhance the consumer’s experience by playing a meaningful role in promoting and participating in the show •Brands seeking to invest locally, yet leave a national imprint
Local Dallas County Demographic Summary Source: 2006 American Community Survey, US Census Bureau
AGE & SEX Total
RACE/ETHNICITY Population
% to total
2,345,815
100.0%
Total
Population
% to total
2,345,815
100.0%
20 to 24 years
152,205
6.5%
Whit White
1 391 027 1,391,027
59 3% 59.3%
25 to 34 years
377,207
16.1%
Black
499,330
21.3%
34 to 44 years
375,576
16.0%
Am. Indian
24,304
1.0%
35 to 54 years
310,814
13.2%
Asian
110,849
4.7% 15.2%
1,187,855
50.6%
Female
1,157,960
49.4%
Other Hispanic (any race)
357,251
Male
884,561
37.7%
TOP DOGSOF COMEDY
4 MEN Where we go You go Where we go. You go. The partnership benefits last long after the curtain closes at the Naomi Bruton Theater. Here’s a snapshot of what’s in‐store as we deliver more than 4 million impressions: 1 “Top 1. Top Dogs Of Comedy Dogs Of Comedy” marketing vehicles include 10,000 fliers, online microsite, MySpace promos, TV marketing vehicles include 10 000 fliers online microsite MySpace promos TV interviews, etc. 2. $25,000 of media and local promotion that includes 286 radio spots. 3. Online advertising banners for more than 6 weeks, forecasted to garner 795,000 hits. 4. Event e‐mails to 210,000 opt‐in recipients. 5 On‐site product sampling and/or display to 1,750 attendees. 5. On site product sampling and/or display to 1 750 attendees 6. Consumer event & autograph signing at partner’s office/location prior to show. 7. Portion of ticket proceeds to benefit charity organization. 8. And of course, banners on‐site and tickets for employees. February
Marketing Mix g Week
2/4
2/11
2/18
March 2/25
3/3
3/10
PR outreach to local and national media Flier distribution at DFW events, parties & community centers Comedian interviews with radio & TV morning shows
Radio media flight On-air radio promotion with ticket giveaways
Dedicated e-mail blast Tagged e-mail blast Online Banners MySpace/YouTube Promotions
On-site event with Presenting Sponsor (TBD) "Top Dogs Of Comedy" Show
Post-event coverage Photo servicing to national press
TOP DOGSOF COMEDY
3/17
3/24
The Deal. “TOP DOG” TITLE SPONSOR Quantity: 1 Estimated Value ($)
Impressions Estimate (000)
Approved branding on all fliers
$1,000
10,000
I l i iin allll llocall TV media Inclusion di outreach t h
$2 250 $2,250
323 948 323,948
ADVERTISING & PR
Inclusion in all local radio interviews
$750
108,200
Inclusion in national online coverage
$100
100,000
2 mentions in all 160 :60 radio spots
$10,000
1,188,100
Mention in 126 on-air promotional giveaways
$15,600
289,600
$425
1,230,000
Branding & link in web banners
$600
480,000
MySpace/YouTube Promotions
$300
2,000
$5,000
500
$875
1,750
Approved branding in all e-mail blasts
EVENT SUPPORT On-site event with comedy talent (details TBD) Exclusive branding/sampling at show 10 VIP passes to show
$1,000
Post-event coverage & photo servicing
$150
TOTAL
$38,050
332,309
4,066,407
PARTNERSHIP INVESTMENT: $18,700 “Top Dog” Title Sponsor Bonus Items: •Category exclusivity C l i i •We will recruit nationwide sponsor‐branded hype team to promote the event in each city and also energize the crowd during the show. •“Top Dogs” after‐party will be officially branded for sponsor. •Product branding at event and on‐air during radio & TV morning shows. •Portion of ticket proceeds to benefit sponsor charity. (Check presentation)
TOP DOGSOF COMEDY
The Deal. Part 2 “HOT DOG” SPONSOR Quantity: 3
Estimated Value ($)
Impressions Estimate (000)
Approved branding on all fliers
$1 000 $1,000
10 000 10,000
Inclusion in all local TV media outreach
$2,250
323,948
$100
100,000
$10,000
1,188,100
Approved branding in all e-mail blasts
$425
1,230,000
Branding & link in web banners
$600
480,000
MySpace/YouTube Promotions
$300
2,000
Exclusive branding/sampling at show
$875
1,750
5 VIP passes to show
$500
ADVERTISING & PR
Inclusion in national online coverage 1 mention in all 160 :60 radio spots
EVENT SUPPORT
Post-event coverage & photo servicing
TOTAL
$150
$16,200
332,309
3,668,107
PARTNERSHIP INVESTMENT: $7,900 “Hot Dog” Sponsor Bonus Items: •Category exclusivity C l i i •Product display booth at venue lobby. •Product giveaways at event and on‐air during radio & TV morning shows.
TOP DOGSOF COMEDY
The Deal. Part 3 “DFW DOG” SPONSOR Quantity: 3 (For local small business owners)
Estimated Value ($)
Impressions Estimate (000)
$2,250
323,948
Inclusion in national online coverage
$100
100,000
Approved branding in all e-mail blasts
$425
1,230,000
MySpace/YouTube Promotions
$300
2,000
Exclusive branding/sampling at show
$875
1,750
2 VIP passes to show
$200
Post-event coverage & photo servicing
$150
ADVERTISING & PR Inclusion in all local TV media outreach
EVENT SUPPORT
TOTAL
$4,300
332,309
1,990,007
PARTNERSHIP INVESTMENT: $3,000 “DFW Dog” Sponsor Bonus Items: • Giveaways at event and on‐air during radio & TV morning shows. Winners will be posted online. Gi d i d i di & TV i h Wi ill b d li
TOP DOGSOF COMEDY
Come and get ‘em Who is The “Top Dogs Of Comedy” Consumer? The show is positioned to successfully deliver the urban urban‐minded minded young adult, adult ages 25 – 34 and the secondary groups whom they influence. 30.1% earn $50,000 or more, and 13.6% earn $75,000+. The segment is composed primarily of educated, single, urban renters. It is a confident and independent group that doesn’t follow in the footsteps of earlier generations but makes its own marks.
Psychographics: African‐American 25 – 34 are the first generation to grow up without legal segregation. However, they face other societal ( , g ,g g , p g, , p , p g, issues (AIDS, drugs, gang wars, racial profiling, divorce, reparations, corporate downsizing, and incarceration of African‐ American males) which shape their music and social activism. Moreover, they are characterized as ambitious, independent, entrepreneurial and creative; they don’t follow in their parents’ footsteps; they are more inclined to be “trailblazers.” Additionally, this generation appreciates new/better/different approaches to life: •They value the Internet and other technologies. •They try to achieve a balance between work and family and personal freedom. •African Americans generally do not have “generational money,” so many Hip‐Hoppers, particularly the older achievers who Af i A i ll d th “ ti l ” Hi H ti l l th ld hi h are 24‐34, are concerned with building a strong financial base, and they are more financially savvy than their predecessors. •They view education as the means to achieve career and financial goals. •They see entrepreneurship as the road to financial independence, job security, and empowerment for the African‐ American community. •They are the first African‐American generation to reach middle class status in significant numbers. •Their accumulation of assets is a way to prove they’ve “made it” despite all the obstacles. p y g •70% will pay more to get “the best.” •They are more likely to respond to marketing which positively reflects their lifestyles. •They prefer to do business with “diversity friendly” companies and those that give back to the community.
Implications: The target audience (AfAm 25‐34)is a large segment with growing affluence that marketers should address. The older patrons are a financially stable group with significant disposable income. This generation embraces new concepts and approaches, making it a prime target for new/improved products and services, particularly those that enhance lives. They are also a good target market for financial services and major purchases (homes, automobiles, etc.) given their focus on the building of wealth and the accumulation of material goods. Innovative approaches (including the Internet) that positively reflect their lifestyles will capture the attention of this generation. Compiled by The Hunter‐Miller Group using SOURCES: Advertising Age, Africana.com, AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.
TOP DOGSOF COMEDY
Contact today to schedule your partnership meeting. Adrian D. Parker Prototype Engage 917‐‐881 917 881‐‐2643 adrian@prototype‐‐engage.com adrian@prototype
TOP DOGSOF COMEDY