200 09 Sponssor Pack ket gFive Fi Group G Rodney Gee gigantic_mg@yahoo.com y 214-493-7282
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Celebration of Music Celebration of Music INTRODUCTION The Virgin Islands CELEBRATION of MUSIC is an 8‐month festival of musical excellence in one of the most beautiful Caribbean locales. From January to August 2009, patrons will experience a monthly serving of world renown talent and up‐and‐coming local artists. The musical genres will run the gamut, from soul, R&B and gospel, to salsa, calypso and reggae. This collection of talent will perform live in the heart of each island – changing h i locations l ti each h month th to t create t a carnival i l off music i that th t truly t l spans the th region. i
In 2009, the gFive Group will raise the bar and develop a long‐term musical experience that leverages past successes while attracting even more visibility. The gFive Group will also expand by actively supporting charity organizations each month in order to positively impact the local communities long after the spotlights have dimmed. Clearly we’re excited and anticipate renewing a number of previous sponsors for this premier opportunity. We also invite new partners and local business owners to come experience music at its very best. DATES:
Januaryy – August g 2009
LOCATIONS:
St. Thomas – Lionel Roberts Stadium St. Croix – TBA St. John – TBA
ADMISSION:
$35 – Group discounts available for groups of 7+
CONTACT:
Rod Gee, gFive Group/Westline Productions, Partner 214‐493‐7282 or gigantic_mg@yahoo.com
About gFive Group/Westline Productions The gFive Group is a Texas based entertainment production and marketing company that partners with St. Thomas based Westline Productions to raise the standard of entertainment in the Virgin g Islands and throughout the Caribbean, and to stimulate economic growth in the region by introducing products and services that will satisfy the needs of residents and create jobs. We seek to distinguish ourselves as the region’s premier entertainment production and marketing company by providing excellent customer service, first‐rate entertainment productions and innovative marketing campaigns that are culturally sensitive and appealing to the Caribbean’s diverse population. Their success is largely based on its ability to use entertainment events as a catalyst to forge positive relationships between its clients, sponsors and consumers to promote brand awareness, and to connect with consumers on a personal level.
For more information and event photos, visit www.westlineproductions.com
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The CELEBRATION of MUSIC will deliver a diverse audience of US tourists, mature professionals, young adults, families, savvy urbanites and – most importantly – people who spend money to enhance their lifestyle. For the past 8 years, gFive Group and Westline Productions, Inc. have successfully orchestrated the Annual Summer Slam Car Show which has evolved into a 3‐day event attracting more than 10,000 attendees from all islands and featuring top musical talent like Shaggy, Sean Paul, Donnie McClurkin, Bunny Wailer, Beenie ManYung Joc, Chante Moore, Maxi Priest and Kevin Lyttle.
Event Schedule & Line‐up Event Schedule & Line up
MAY
JANUARY
Out of School Bash (5 Kid Acts TBA) ‐ St. Croix
MLK Weekend Celebration Featuring Al Green ‐ St. Thomas
JUNE
Latin Music Festival (14 Different Musical Flavors) ‐ St. Croix
Vitamin Water Kids Fest ‐ St. Croix
MARCH GospelFest Featuring Kirk F kli Franklin ‐ TBA
JULY
APRIL
AUGUST
57th St. Thomas Carnival with Eric Benet ‐ St. Thomas
COORS Light Annual Car Show ‐ St. Thomas
Heineken Festival at St. Heineken Festival at St John Carnival ‐ St. John
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FEBRUARY
Sponsor Overview Sponsor Overview We believe our sponsors are the key to the success of the CELEBRATION of MUSIC. As such, it is our promise to provide you with the best advertising opportunity possible for your business before, during and after the each show. gg g p g The aggressive marketing and promotional mix will be a sustained blitz in among all 3 central islands. Efforts will include outreach to community and civic organizations in addition to traditional marketing (online, radio, e‐mail blasts, grassroots promotions and print coverage). Here’s a snapshot of what’s in‐store*: • Cable TC advertising on TV2 (ICC, Inc) • Press coverage
On‐air (Radio) • Radio media & promotional buy with Radio One AM 1000 • Ticket giveaways •Promo mentions
On‐site • Lionel Roberts Stadium (St. Thomas) capacity: 9,000 •Sampling & Product Displays • Vendor tables • In‐venue banners & signage
Online •E‐blasts to US tourists and local VI community • Online event listings • Online promo banners •Event Microsite
Print •Ad insertions in targeted pubs •Media outreach to travel pubs and agents
Grassroots • Street team activity at relevant events, clubs, restaurants and shopping h i centers t • Distribution centers at partner storefronts in local community
*Tentative marketing plan. Negotiable.
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On‐air (TV)
Sponsorship Packages Sponsorship Packages There are 3 levels of sponsorship designed to benefit your company and the consumers you wish to target. We would like to invite you to be a sponsor of the CELEBRATION of MUSIC and reap these benefits. Each package includes the opportunity to promote your logo and brand to key consumers in various ways including print, radio, visible booth presence, banners, printed marketing materials, online marketing resources, press releases and more. Remember, this is 8 months worth of sustained exposure! We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision that we look forward to having you join our VIP list of sponsors! Call today!
Gold/Title (1)
Silver
Bronze
$400
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Opportunity to display brand logo on arena banners and screens
$15,000
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Online links, banners & microsite
$24,000
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Participation at live radio remote events
$28,000
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Company logo on event fliers
$12,000
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Logo inclusion in all standard cable TV spots & print ads
$20,000
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Product display with sampling by company reps
$26,000
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$500
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Press release announcing company sponsorship
$2,500
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10 backstage passes per show (80)
$5,000
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Brand spokesperson presentation on-stage
$8,000
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$25,000
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$25,000
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10 VIP Tickets to show (80)
Mention in Radio One promo spots
Inclusion in all standard :30 radio spots (“Your Brand” Celebration of Music 2009”) Inclusion in all standard :cable TV spots (“Your Brand” Celebration of Music 2009”)
Package Value
$201,350
$143,350
$99,400
Investment Amount
$100 000 $100,000
$75 000 $75,000
$50 000 $50,000
Note: Each sponsorship is decided on a first come first serve. The deadline for all sponsorship contracts and checks is November 3, 2008. A sponsorship contract accompanied by a payment agreement is required to seal the sponsorship designation. The sponsor confirmation process takes 5 – 10 business days. About Merchandise Sales & Banners: Anyy sponsor p or booth vendor mayy sell approved, pp , non‐food merchandise on‐site. Please note that some venues charge “Souvenir Rights” at a percentage commission on gross sales, less tax. Detail forthcoming. Sponsors are responsible for supplying their banners/materials for display and collecting materials directly after show.
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Value
Target Audience Target Audience PRIMARY: LOCAL CARIBBEANS Age Range: Sweet Spot: Ethnicity: Language: Population:
15 – 64 (34,096 male/37,760 female) 38 years old Black (76% of total population) English (Secondary = Spanish/Creole 108,210
Economy Labor Force:
80% tourism (2.6+ million visitors) tourism, petroleum refining, watch assembly rum distilling, assembly, distilling construction, construction pharmaceuticals, textiles, electronics
African‐American adults, ages 35 – 54, represent the highest income segment of all African American consumer groups, 38% of all black households and the majority of the black middle class. •Represent the largest segment of the black leisure travelers (19%) •36% are married couple families •32% are headed by a single female •Live in five top cities including D.C. metro ,New York City, Chicago, Atlanta & Los Angeles regional areas. •Has a median income of $38,600, compared to $27,910 for the total African American families Are better educated than the majority of black households better educated than the majority of black households •Are
TERTIARY: CARIBBEAN AMERICAN IMMIGRANTS (Homecomers) •Caribbean Americans are heavily concentrated on the East Coast. The top 5 metro areas where they reside are: ‐New York City: 25.7% of black populations; 6.1% of total metro ‐Miami, Miami FL: FL 28.5% 28 5% of black population; population 6.8% 6 8% of total metro ‐Fort Lauderdale, FL: 29.6% of black population; 1.8% of total metro ‐Boston, MA: 25.6% of black population; 1.8% of total metro ‐Nassau‐Suffolk, NY: 25.5% of black population; 2.2% of total metro •The average Caribbean American lives in a neighborhood where the median income is $41,328 versus $35,679 for the average African American. •Caribbean Americans are loyal buyers of consumer goods, annual vacations, and personal homes. Sources: Virgin Island demographics courtesy of Index Mundi. Segment studies compiled by The Hunter‐Miller Group using Advertising Age, Africana.com, AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.
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SECONDARY: AFRICAN‐AMERICAN TOURISTS
Other Sponsor Opportunities Other Sponsor Opportunities If you would like to “test‐drive“ a sponsorship before making an 8‐month commitment or you’re interested in stateside opportunities, we also have the following events available for sponsor involvement.
Keith Sweat US Tour NOVEMBER ’08 – EARLY ‘09
Turks & Caicos NOVEMBER ‘08 NOVEMBER 08 Turks & Caicos Music series hosted by LisaRaye McCoy KICK‐OFF EVENTS
Miss RayeDiant Jewels Teen Pageant JANUARY ‘09 Produced by LisaRaye McCoy, the Miss RayeDiant Jewels Teen Pageant i is a scholarship competition for h l hi ii f teenage girls 13 – 16 years old. Auditions are held in Atlanta, Chicago and Dallas
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Keith Sweat 38‐city tour & fan appreciation events . Kicks off in Dallas, TX followed by Tacoma, WA, Wichita, KS Anaheim CA Los Angeles CA and KS, Anaheim, CA, Los Angeles, CA and Biloxi, MS.
4 MEN Sponsor Registration Sponsor Registration YES! WE WISH TO BE A PART OF THE CELEBRATION OF MUSIC! SPONSOR LEVELS (PLEASE SELECT LEVEL) GOLD SPONSOR ‐ $100,000 SILVER SPONSOR‐ $75,000 BRONZE SPONSOR ‐ $50,000
SPONSOR INFORMATION
Contact person: Contact person: Address, City, State, Zip:
Phone:
Facsimile:
E‐mail: Signature: METHOD OF PAYMENT *CHECK PAYMENT A check for $______________ is enclosed, payable to The gFive Group Check Number: _________________________ Please Invoice (Due and payable within 30 days) If address is different than above, please include:
*PAYMENT TERMS (if applicable) Installments: ____________________ Amounts: _______ Paid in Full Date: Please mail to: The GFive Group 1212 Greenbrook Desoto, TX 75115 Rod Gee, Gfive Group/Westline Productions 214‐493‐7282 or gigantic_mg@yahoo.com
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Company Name (as it will appear publicly):