The Jobs Effect: Steve Jobs

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Changing from a small company to a highly desirable asset.

jobs the

1976 - Apple Computer Co. is founded as a partnership between Steve Jobs and Steve Wozniak 1980 - Apple Computer Co. becomes a publicly traded corporation 1983 - Jobs lures John Sculley away from Pepsi-Cola as the new CEO of Apple 1984 - Jobs introduces the Macintosh 1985 - John Sculley relieves Jobs of his duties 1985 - Steve Jobs founds NeXT 1986 - Jobs buys Pixar, a small animation studio

effect

1986 - Jobs sells all but one of his shares in Apple 1993 - NeXT transitions fully to a software development company 1996 - Jobs is lured back to Apple as interim CEO

Sure, the iMac’s have been out for a long time, and they have been a success, somewhat.

The once struggling enterprise is on the rise, becoming one of the most valuable companies in the world, falling behind Exxon Mobil by only a few billion. There have been very few instances of a company rising in capital to astronomical heights because of one product. The only other company to memory is Microsoft, with the release of Windows.

Wozniak, the co-founders of Apple. Let’s leave that in the past. These days, there isn’t much the world doesn’t know about the man at the top of Apple’s food chain. According to some, he is the supreme dictator, who leads with an iron fist, others say he’s a mad genius, willing to take risks on a whim. Whatever he is, it has served him and Apple very well.

The Windows platform was once the iconic epitome of user interoperability. The adoption of a graphical user interface was unheard of. There is some speculation that the idea of a graphical user interface, or GUI, was the invention of Steve Jobs and Steve

The idea to introduce the iPhone into the market was one stroke of pure genius on his part. Steve that is. In a world where every nook and cranny of the market was filled with smartphone’s and small electronic devices, Apple found a little gap that

1998 - Many of the Apple projects are terminated 1998 - Apple unveils the iMac desktop computer 2000 - Jobs becomes permanent CEO of Apple Computer Inc. 2001 - Apple introduces the iPod, a palm-sized, hard-drive-based digital music player 2003 - The iTunes Store opens, allowing users to buy and download music, audiobooks, movies and TV shows online 2005 - Apple introduces the iPod Nano, a smaller and more compact alternative to the already successful iPod 2006 - Disney purchases Pixar after a successful relationship 2007 - “Apple Computer, Inc” becomes “Apple Inc” 2007 - Apple announces the iPhone. The device features one button on its smooth face and a virtual keyboard. It also introduces Apple TV, which attracts few buyers 2010 - Apple begins selling the iPad, a 10-inch touchscreen tablet, and has an 84 percent share of the tablet market by year’s end.

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TIMELINE

The best of the best is a hard act to follow, but Apple have done it.

1997 - Jobs introduces a new line of Macintosh computers called G3, and a website that lets people order directly from Apple


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The first iPhone was nothing revolutionary... it didn’t have multitasking, 3G, or even any useful apps, but it was the most in-demand device of the time. allowed them in. The first iPhone was nothing revolutionary, except for its new multi-touch screen. There was an app store, with very few apps in it. The phone didn’t have multitasking in an age where multitasking was pretty much a necessity. The iPhone wasn’t 3G capable, though it was released several years after 3G had been introduced into the market. The iPhone wasn’t available anywhere other than the US, and even then, it was only available on AT&T. From all these imperfections grew the spawning of the a market dedicated to generating applications for just about everything imaginable; and a market dedicated to enabling the iPhone on networks other than those supported by Apple (officially). In New Zealand, the iPhone showed up a few months after the US launch. They were unlocked (or jailbroken) and ready to be used on the Vodafone network. The rest is history. The iPhone was officially launched in New Zealand in 2008 with the launch of the 3G model, and shortly after that, the 3Gs, and now the iPhone 4.

the product was so high that by the release of the iPhone 4, stocks were extremely low. Currently, the Apple website in New Zealand shows an expected delivery of 1 week. Apple have sold more iPhone’s in a comparable time period than Nokia - once the worlds largest mobile communications products producer. The app store now has close to half a million apps. There have been 10 billion app downloads. In all senses of the phrase, Apple have made it. They have managed to surpass Microsoft in importance - some would argue otherwise, but they have. People crave for Apple computers and products. The financial figures prove it. These days, Apple is the brand most copied. There are more Apple KIRFs (Keeping It Real Fake) than any other product on the market. Even Blackberry, who once held the reigns as the best of the best has imitated, to a small degree, a full screen smartphone capable of handling full finger inputs. After all is said and done, Apple still manage to come out on top. Their small range of dedicated machine with dedicated purposes is an important reason behind their success. The underdogs have made it, and made it big - the best of the best.

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The $350billion question still stands, why, and how did Apple’s market capitalisation rise so fast after the launch of the iPhone? I guess the answer lies in the faults, and not in the perfections. With every new version of the iPhone grew an industry dedicated to trying to break it, as in jailbreak. The demand for [M]


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