July 2013!
Volume 1 Issue 3!
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www.saclatino.com!!
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The 1 MILLION LATINO JOB MARCH IN THE CENTRAL VALLEY Shale Oil could create up to a million jobs for mostly Latinos...pg 6
INSIDE: • Latinos reach new population milestone • Ana Victoria headlines at the State Fair • Covered California hiring hundreds of workers • Hispanics In Energy launched in Sacramento
Est. 1983 ...serving the freshest juices and licuados in town, nothing frozen or concentrated. Our menu also includes sandwiches, salads, our famous quesadilla, fresh-ground coffee, mochas and other espresso drinks. A nice selection of beer and wine is also offered. Enjoy it all in the comfortable atmosphere of Luna's, one of this area's original cafe galleries. Or call in your order and we will have it ready for take-out. Luna's is available for meetings, fundraisers and catering your office luncheons. Breakfast is served Monday through Saturday. Featuring music and entertainment Wednesday through Saturday evenings. Dinner served starting at 5pm.
(916) 441-3931 1414 16th Street Sacramento, CA 95814
Hours: Monday: 9am-4pm, and 6:30pm-10pm Tuesday: 9am-4pm Wednesday: 9am-4pm, and 6pm-10pm Thursday: 9am-4pm, and 6pm-11pm Friday: 9am-4pm*, and 6pm-Midnight Saturday: 6:30pm to Midnight Sunday: Closed * We are closed for most holidays and Furlough Fridays between 8am-4pm 2!
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Editorial - Opinion - Letters
From The Publisher: Governor Jerry Brown recently stated in an interview with The New York Post, referring to Hydralic Fracturing as a, “fabulous economic opportunity.” Whatever your environmental orientation may be, this speaks for more than just energy. As California sets the standard for environmental policy for issues like global warming (AB 32), it is Governor Brown who also looks beyond the protest and realizes the issue at heart, jobs. I am delighted to say that SacLatino is doing just that as we continue the mission to provide fruitful information that is vital for not only Latinos, but all Americans. After just two issues, SacLatino is on a promising path to reaching more people than ever imagined. And we are growing. This issue in particular addresses the much labeled “controversial” topic of Hydraulic Fracturing, or as many have known it: Fracking. Bottom line, the population of California is and has been on a steady upward trend. Latinos now find themselves being the majority of the stateʼs population at 40 percent. And as it should be celebrated, we also have a lot of work ahead of us to educate and project Table of Contents: ourselves as the back bone of California, economically speaking. Cover Story: The 1 Million Latino Job March Businesses also must now be more strategic and ! ! ! ! .... Page 6 understanding that later Latino generations will no longer necessitate Spanish translated material. Rather, Followup: Why Knowing About Shale OIl Is Important For Latinos that their children or childrenʼs children will require ! ! ! ! ....Page 9 individuals they can look to for representation, something that is lacking in todayʼs media. Whether Profile: Ana Victoria Comes to Cal Expo another economic boom will happen, it is up to those ! ! ! ! .... Page 10 who see the “economic opportunity” to be proactive. It is my belief that there is sight of an answer to Business: Hispanics in Energy Launched in Sacramento! which youʼll find in the following articles. Thank you ! ! ! ! .... Page 12 once again for taking the time to read our publication.# # # #
Stephanie Salinas, Publisher The Staff: Stephanie L. Salinas, Publisher Adrian Perez, Editor-In-Chief Cecelia Perez, Illustrator/Graphic Design
CIVIC: Latinos Reach New Population Milestone ! ! ! ! .... Page 14
Employment: Latina Appointed; California Covered Has Jobs ! ! ! ! .... Page 18
About SacLatino ! SacLatino and SacLatino.com are published and owned by SacLatino LLC, a private, for-profit public relations and communications business. For comments, information, or submit articles, write to: SacLatino, 2648 Del Paso Blvd, Sacramento, CA 95815 or email us at info@saclatino.com . Any article and/or opinions expressed therein do not necessarily reflect the views of SacLatino, SacLatino.com or SacLatino LLC, but remain solely those of the author(s). SacLatino and SacLatino.com are copyrighted and its contents may not be copied or used without prior written consent. Copyright 2013. All rights reserved. 4!
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Our Kids' Community Breakfast Club A Self-Sustaining Empowered Community Our Kids' Community Breakfast Club (OKCBC) a community engagement model, is designed to improve the quality of life for kids and their families. The program operates during the time when school is not in session on Saturdays. The five program components include: • • • • •
Nutritious Breakfast Arts and Crafts Literacy and Math Activities Parent Education Basic Health Screenings
OKCBC currently takes place on the fourth Saturday of each month from 10:00am-12:00pm at Oak Park Community Center, located at 3425 Martin Luther King, Jr. Blvd. Sacramento, CA. OKCBC is a 501(c)(3) nonprofit. Tax ID 27-3502550
contact@okcbc.org DONATE
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Cover Story EDITORʼS NOTE: This is the first in a series of articles regarding jobs in energy and the hydraulic fracturing of shale oil rock known as “fracking.” Is there a Latino job boom on the horizon?
The 1 Million Latino Job March
Californiaʼs Central Valley grows over 230 crops and produces over 8 percent of the nationʼs food.
At the recent Hispanics In Energy Summit in Sacramento, it was revealed that energy jobs could reach over one million in California by 2020, due to workforce retirements and new jobs created especially in the oil industry. The new jobs will be created primarily in Californiaʼs Central Valley, which cumulatively has the nationʼs third largest population of Latinos, and claims the nationʼs largest deposits of shale oil. Energy experts and economists view the extraction of shale oil as a solution for Californiaʼs and the nationʼs dependency on imported oil. It is estimated by the U.S. Energy Department that the Central Valley could produce 15.4 billion barrels or 64 percent of the nationʼs total shale oil resources. Moreover, the extraction of shale oil using a process called hydraulic fracturing could create up to one million new jobs in an area largely populated by Latinos. 6!
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Although it is called the “Montereyʼ Shale Oil Reserve,” the area encompasses the geographical area bordered by the City of Modesto on the North, to Bakersfield on the South, and the Sierra Nevada Mountains on the East, to the Pacific Ocean on the West. This geographical area also has very rich farmland that has drawn millions of Latinos over many decades to live and work in agricultural and peripheral type jobs. Now, new jobs will be created offering above middle-income salaries for high school and college graduates, plus it is anticipated that there will also be a growth of trade and vocational schools in the region as well. “We believe this is going to turn the stateʼs unemployment data on its head,” Catherine Reheis-Boyd, President of the Western States Petroleum Association, told conference goers. “Itʼs a game changer in Latinosʼ quality of life.”
Is California headed toward another Gold Rush? First, in 1849, gold was discovered in California Second, Californiaʼs rich farmland becomes the nationʼs top food supplier Third, Californiaʼs massive shale rock could produce 64 percent of the nationʼs oil demand During her presentation, Reheis-Boyd referenced California Gov. Jerry Brownʼs recent statement about the large finding of shale oil and its extraction: “The fossil fuel deposits in California are incredible…We want to keep the greenhouse gas emissions down, but we also want to keep our economy going…There will still be a lot of people driving around for a long time.” # Reheis-Boyd shared that the types of jobs created will vary from “roughnecks” to office work and will require a high school education, minimum, to # # Continued on page 8
The Monterey Shale Oil Reserve sits mostly in Californiaʼs Central Valley. Will this become the stateʼs new Gold Rush?
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Cover Story
doctorate degrees for scientists and other professions. “Much of technical jobs today require skill sets that are imported,” said Reheis-Boyd. “The jobs we offer do not require imported skill sets, only those educated and trained in California.” The U.S. Government estimates that the economic benefits of the Monterey Shale Oil Reserve will grow personal income by $40.6 billion, increase local and state government revenues from $4.5 billion to $24.6 billion, and increase the stateʼs GDP by 2.6 to 14.3 percent. Economists suggest these increases would put California on a major economic revitalization track, improving its global ranking, and improving nearly every Californianʼs daily life. As with any method used to remove the earthʼs natural resources, there are concerns about health 8!
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and environmental impacts in extracting the oil from shale rock. The process is known as “fracking,” which is short for hydraulic fracturing, a process that uses high-pressured water to crack the shale rock open would be used in the Central Valley. Fracking has been around since the 1950ʼs when oil fields went into decline. But, it wasnʼt until the 1990s when new technology greatly improved the ability to combine fracking with horizontal drilling, allowing the extraction of shale oil in areas that could not be reached before, like the Monterey Shale Oil Reserve. “The Monterey Shale Oil Reserve is the largest in the nation,” said Reheis-Boyd. “It could provide California with a supply of energy the state will need well into the future.” - SacLatino
Why knowing about Shale Oil is important for Latinos ! Weʼve all learned about crude oil, especially after seeing large wells gushing out the liquid energy that is converted into gas. Even the Beverly Hillbillies became wealthy after Jed shot into the ground and “Texas Tea” began to bubble up. In fact, crude oil wells are commonplace in and around Bakersfield, and other parts of southern California. ! Today, 60 percent of the crude oil used by Americans is imported, a fact that has kept prices of gas and Shale rocks have oil trapped within them. This oil can be consumer goods unsteady. removed through a process called fracking. ! However, there is a possible solution to our dependency on foreign oil and that is to extract the oil from shale rocks deep beneath the ground. Shale oil could produce the same results as that of crude oil, including synthetic oil and gas. What makes people uncomfortable with shale oil is the process of extracting the oil know as hydraulic fracturing, or fracking. # Fracking is a controversial process that requires the use of water (90%), sand 5.5%, and chemical additives (.5%) to extract the oil from shale rock. This process has been in use since the 1950s. What is new is the technique to drill horizontally, which began in the 1990s. # In February of 2014, it is expected that Latinos will become the largest population group in California. Since the concentration of shale oil reserves are underneath where most Latinos reside in the state, they will be the most impacted by fracking. # The most positive impact of fracking are the estimated one million very well paid jobs ($80 thousand annual salary, benefits, etc.) it could create. This would bolster both local and state government coffers, and would make a major dent in the stateʼs unemployment. It would also generate numerous other peripheral opportunities
for entrepreneurs. # As long as there is a demand for transportation of people, food, and supplies, there will be a demand for oil products. The clean-energy initiatives are taking aggressive steps toward addressing the electrical needs for home and business use. But, are decades away from harnessing the power of the sun to replace automobiles, planes, tractors, transport trucks, boats, and even gardening equipment. # The science behind fracking is complicated, an there are numerous government entities involved in reviewing safe techniques and issuing permits. In the mix are also politics, which have led many Californians to protest the use of fracking. Join us in the August issue of SacLatino, where we will discuss the politics of fracking. - SacLatino July 2013 g SacLatino.com 9
Profile
Ana Victoria: Becoming Her Own Performer For many talented ! performers, it is ! ! difficult to find ! ! ! their place in ! ! ! the spotlight, ! ! ! especially ! ! ! when youʼre ! ! ! the child of ! ! ! world famous ! ! ! singers. Ana Victoria is a singer, composer, songwriter, and producer who by age 13 was singing backup to her world famous parents, Amanda Miguel and Diego Vardaguer. Now, touting an Latin Grammy nomination, Ana Victoria is coming to her own. # The Los Angeles, California born Ana Victoria has established herself as a powerful singer and performer with numerous hits like the more recent “Yo No Lloro Por Llorar” (I donʼt cry for the sake of crying.) Her blend of Latin Rock and Ballads have people in the music industry talking. But, its her sensual appeal and voice that have fans turning out in groves to watch and enjoy her 10!
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performances. # Her father especially has influenced her performances and who wrote her 2012 hit, even though Fox Latino and Billboard described her as having “vocals and songwriting chops.” # Ana Victoria will be performing as part of the Toyota Concert Series at Cal Expo on July 21, with guest performer Irene Davi. - SacLatino
Business
Hispanics In Energy is launched in Sacramento The nonprofit is the first of its kind in the nation and aims to tackle growing industry concerns.
# The Inaugural Hispanics In Energy (HIE) National Energy Policy Summit was a resounding success. Key energy stakeholders, decisionmakers and prominent speakers from community, business, government and the Legislature met in Sacramento, California, the capital of the state with the largest Hispanic population in the nation. Vibrant discussions took place around vital energy issues and policy with a focus on Hispanic Energy Literacy and Engagement. # The journey to establish Hispanics In Energy began over a year ago and one of the key leaders of the effort, David C. Lizarraga, a member of the Hispanics In Energy board of directors and founder and executive of TELACU, delivered a presentation to the National Association of Utility Commissioners (NARUC), Utility Market Access Committee in Baltimore, MD in November of 2012. # In early 2011, former Michigan Public Service Commissioner Monica Martinez contacted José L. Pérez to inquire why there was HERE TO SAMPLE notCLICK an organization that supported Hispanic involvement in the energy industry? That 12!
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question led to the creation of Hispanics In E n e r g y ( H I E ) a s a p u b l i c b e n e fi t n o n profit corporation in November 2102. # “We had well over 200 participants that included some very powerful presentations by corporate and government leaders,” said Jose L. Perez, HIE Chairman and CEO. “It was important that this Summit establish the right initiatives for us to move on, and it accomplished that.” # Presentations were made by California Public Utilities Commission Chairman Michael Peavey, Western States Petroleum Association President Catherine Reheise-Boyd, former Michigan Public Service Commissioner Monica Martinez, California State Assemblymember Rudy Salas, and New Mexico Public Regulation Commissioner Valerie Espinoza.# # The mission of the HEI is to facilitate Hispanic inclusion in America's Energy Industry. HIE is a resource for the energy industry, utility companies, municipalities, elected and appointed officials on: Public Policy; Governance; Employment; Procurement; Philanthropy; and, Customer Service and Marketing. - SacLatino
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Events
Latino groups and businesses hold press conference to commemorate a major milestone Latinos now at parity with Whites in California
A group of about 20 Latino community organizers and elected leaders gathered at a podium on the Capitol’s north steps to tell the news media that California has much progress yet to make when it comes to equal opportunities for minorities. "I think in the long run, the change in the numbers is really not all that significant,” said Carlos Alcala, the chair of the Chicano Latino Caucus of the California Democratic Party. “What I mean by that is, we’ve been here a long time -- 10,000 to 30,000 years ago. We were here when the U.S. immigrated into California." Alcala said the population milestone should be seen as an opportunity for Latino voices in politics and society to grow louder. Advocates for Latino causes pointed to studies that have shown that while an achievement gap between Latino and white students is getting smaller, it still exists.
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SACRAMENTO, CA -‐-‐ (June 20, 2013) – This week more than 750,000 copies of Sólo Los Hechos: La Ley del Cuidado de Salud y su Empresa, a business guide to federal health reform rules, will be distributed in Spanish language publications across California as part of an effort to provide Hispanic small business owners with accurate and unbiased information about the Affordable Care Act. “Many employers and employees are still confused about the health care law and what will – or will not – be required of them when the law takes full effect in January,” said Mark Martinez, President and CEO of the California Hispanic Chambers of Commerce. “While some rules continue to be made about how the law will work, all employers – including those who do business primarily in Spanish – must have reliable, unbiased information on which to make decisions about what health insurance is best for them and their employees. That’s what’s so unique about Sólo Los Hechos: La Ley del Cuidado de Salud y su Empresa, it provides information important to small business owners in a format that’s useful for Spanish speakers.” Similar to the English Just The Facts: The Health Care Law & Your Business, which was released in late 2012, this easy-‐to-‐use guide provides a detailed breakdown of employer coverage requirements and new beneVits. It highlights key areas of the health care law for business including tax credits, cost containment measures and insurance market reforms. It also provides information on California’s new health insurance marketplace, Covered California, and its Small Business Health Options Program (SHOP). “Most small business owners are working hard to keep their company going, they need factual information that’s direct and easy to understand,” said Marcia Dávalos, Southern California Outreach Manager for Small Business Majority. “There is a need for clear and accurate information on the health care law not just in English, but also Spanish. By creating this resource in Spanish, we are helping Hispanic employers have a better understanding of a law that they will need to comply with. We’re thrilled that Sólo Los Hechos is designed to offer Hispanic employers information on the law that most Vits their needs.” Hispanic business owners’ understanding of the Affordable Care Act is fundamental to the successful implementation of the law. Nearly 60 percent of California’s 7.1 million uninsured is Latino, making Latinos the single largest group of persons newly eligible for expanded coverage July 2013 g SacLatino.com 15 under the Affordable Care Act.
FROM CITY HALL
Councilmember Allen Warren promotes the 7th Annual Baseball Camp August 24 # T h e 7 t h A n n u a l Yo u t h B a s e b a l l Camp, sponsored by New Faze Development & Sacramento State, is coming up on Saturday August 24th from 9am-2pm (check in at 8am). Attendance is *FREE* but participants must register in advance. Click here or call (916) 929-6402 to register!
SUBSCRIBE! Only $36 a year keeps you in touch Email: info@pop-9.com to get start your subscription
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EPI’s family budget calculator demonstrates that it is impossible for families living on minimum-wage jobs to make ends meet Mirtha Villarreal-Younger, 45, of Sacramento, has been appointed deputy secretary of minority veterans affairs at the California Department of Veterans Affairs. Villarreal-Younger is director of state personnel at the California Military Department, where she has served in multiple positions since 2001, including deputy director of state personnel programs, state equal employment officer, deputy director of public affairs and command information officer and chief of community relations. VillarrealYounger was a force integration officer at the California Army National Guard from 1997 to 2001. This position does not require Senate confirmation and the compensation is $120,000. VillarrealYounger is a Democrat.
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Cheers and Beers to the Sacramento Taco Festival on October 5th!
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