Verity Portfolio Issue 1 by Vprcommag

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Verity Magazine

A MAGAZINE DEDICATED TO OUR CLIENTS AND THEIR WORK

CONTRIBUTORS

Daniel Perry Studios Je te Desire by McKenna Lasely Prime Exposure Image Planet Fashion TV BE AK Couture by Anastasia Fiori Couture

Writers: Chloe Rifat Karla Florez Raegan Melfe Elizabth Kunkov

VERITY CREATIVE AGENCY IS CREATING A WHOLE NEW TAKE ON PUBLIC RELATIONS . WE FEEL THE CREATIVE MIND DESERVES

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Table of Contents AN OVERVIEW OF THE VERITY MAGAZINE

CHARLOTTE DAY

PLANET FASHION TV

HAIR BY CARINA

PAGE 22-25

FIORI COUTURE

PAGE 26-29

KND STYLISTS

PAGE 30-33

DANIEL PERRY STUDIOS

PAGE 35-43

INFLUENCERS

JE TE DESIRE/JULIE-LA PRINCESSE FROGNERPAGE

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8-21

PAGE 60-64

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CHARLOTTE DAY More at www.vvprcommag.com

Charlotte Day; an outgoing and charismatic British presenter who was born to shine in front of the camera. The 25-year-old has done it all, from reporting, to event planning, modeling, sales; and much more! She’s currently dedicating her time and creative effort as a Fashion presenter for retail company, QVC. With every advancement in her career, it’s evident Charlotte only strives to be bigger and better. “Getting my job on QVC has so far been my biggest and happiest achievement yet, I am finding my feet there, trying to learn as much as possible and absolutely loving it; I am looking forward to what 2019 holds for me, hopefully this is just the beginning,” Charlotte said. “If I look back at my early presenting footage and compare it to footage from today I have improved and grown so much; this really empowers me & makes me so proud and excited to get better and better and grow in my career; I just don’t think I’m ever going to lose the hunger that I have!” I MAGE CREDIT: YING MIN TIAN 6

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THISISCHARLOT TEDAY.COM

PLANET FASHION TV

SUSTAINABLE FASHION DAY WAS L AUNCHED DURING NEW YORK FASHION WEEK THIS PAST WINTER AT IDEAL GLASS STUDIOS IN THE EAST VILLAGE. THE EVENT WAS PRODUCED BY CELIA EVANS POLHEMUS , FASHION MEDIA AND EVENTS PRODUCER FOR PLANET FASHION. THE GOAL OF SUSTAINABLE FASHION DAY WAS TO ADDRESS HUMAN IMPACT ON THE ENVIRONMENT THOUGH FASHION, AND TO SHOW WHAT ’S NEW IN SUSTAINABLE FASHION PRODUCTION AND MANUFACTURING. THIS EVENT WILL BE TOURING THE COUNTRY IN 2019 ONWARDS TO CONTINUE CREATING ENVIRONMENTAL AWARENESS IN THE FASHION INDUSTRY NATION WIDE. THIS INITIAL EVENT BEGAN WITH A PANEL DISCUSSION FEATURING OLIVER TOLENTINO OF BEVERLY H I L L S , W H O R E G U L A R LY D R E S S E S S T A R S L I K E J E S S I C A A L B A , A N D E M M Y R O S S U M F O R T H E R E D CARPET. HE MAKES BEAUTIFUL SILK AND ORGANZA-LIKE GOWNS FROM RE-TEXTURIZED PINEAPPLE LEAVES . HE DISCUSSED CUTTING EDGE TEXTILES DERIVED FROM FRUITS AND VEGETABLES WITH DESIGNER STACEY CHUNG THE CREATOR OF VEERAH VEGAN SHOES LINE. HER SHOES ARE MADE OF APPLE LEATHER. ANGELA CLARK, AN ETHICAL AND SUSTAINABLE ACCESSORIES DESIGNER BASED IN AUSTRALIA MADE A PRESENTATION. BRIDGETT ARTISE A SUSTAINABLE FASHION EXPERT, PROFESSOR AT FIT, AND AUTHOR FEATURED IN THE NEW YORK TIMES , DISCUSSED HER B O O K O N U P - C Y C L I N G . K A T M E R R Y F I E L D , O W N E R O F T H E N U M B E R O N E P R I V A T E LY O W N E D C B D COMPANY IN AMERICA , KAT ’ S NATURALS DISCUSSED THE EVER- CHANGING FACE OF THE CBD INDUSTRY. SHE IS LAUNCHING A FULL-RANGE OF CBD COSMETICS THIS YEAR. HER BRAND IS ALSO THE NUMBER ONE FEMALE OWNED CBD COMPANY. THE FASHION SHOWS THAT EVENING FEATURED THE DESIGNERS FROM THE PANEL DISCUSSION. OLIVER TOLENTINO, SHOWED AN INTRICATE COUTURE COLLECTION OF SUSTAINABLE FORMAL

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WWW.PLANETFASHIONTV.COM

SUSTAINAINABLE FASHION DAY

More information at www.planetfashiontv.com

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PLANETFASHIONTV

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PLANET FASHION TV

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PLANET FASHION TV

Carina Tafulu AN OVERVIEW OF HAIR BY CARINA

From updos to curls, or dark to light, there’s no hair style Carina Tafulu can’t achieve. Her love for hair was instilled at a young age, but it was her passionate and committed character that led her to become a successful freelance hairstylist. Determined to work in the beauty industry, Carina went to school to pursue a career in Cosmetology. Once she obtained her degree, she began working at a hair salon, while still finding time to do platform work and editorial hairstyling on the side. As she built a hefty portfolio and a greater clientele, she began to realize that simply styling hair in a salon wasn’t what she pictured herself doing for the rest of her life. Carina began reaching out to photographers and makeup artists in hopes of setting up collaborations with them. After being referred by a friend who works in the makeup industry, Carina landed her first job on set, where she styled a Playboy model. “I loved working as a team and being able to just create magic,” She said. Throughout her 16 years in the beauty industry, she has had the pleasure of working with prestigious mass media companies such as Disney, Columbia Records, Sony Records and many more. On top of having the opportunity to do what you love, imagine being able to teach what you love. As a result of the gratitude and admiration she had for her beauty school teachers, Carina became inspired to give back and become certified in teaching cosmetology. She has now been teaching Cosmetology for 5 years and is currently working as an educator at a cosmetology school in Orange county. She admits to loving every minute of it! “I love working with my students. Watching them grow into their art. They inspire me every day to become a better hairstylist. I love working with them from day one to the day they graduate,” Carina said. Building a career can be quite difficult, but Carina’s success as a freelance hairstylist and educator proves that it can be done. Despite the challenges and occasional selfdoubts, Carina assures us nothing surpasses the amazing feeling that comes with doing what she loves. “I love everything about what I do in hair. From teaching students to working behind t the chair in a salon and making my clients feel amazing. To freelance and being able to stee my work in magazines or videos.” To learn more about Carina Tafulu, please visit www.verityprandbranding.com Images courtesy of Badgley Mishka

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HAIR BY CARINA

Badgley Mishka

Badgley Mishka Badgley Mishka

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HAIR BY CARINA

FIORI COUTURE

www.fioricouture.com

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FIORI COUTURE

FIORI COUTURE An uncommon story of ART, LOVE & FLOWERS.... Susan Lafica has always been a bit of a “Flower Child” and has been designing since the age of 3. Now with over 35 years of experien ce in the fashion industry as Fashion Designer & Celebrity Stylist, she is launching her new love... FIORI Couture. The name Fiori, is Italian for “FLOWER.” Exploring the world of the FIORI Couture collection, you will find hand crafted accessories & couture garment pieces made of the finest materials from around the world. Many different antique elements combined poetically create, FIORI Couture. Some of her accessory collector pieces are uniquely embellished with authentic vintage CHANEL earrings, buttons and rare antique jewelry. Some jewelry embellishments in the col lection date as far back as the early 1800s. Each piece makes a statement whether it be Avant Garde to the Flirty & Feminine. Susan has designed accessories for women around the world for years. Her designs have graced the pages of many top fashion magazines. Her Iconic design and style embraces all women. Her Signature pieces are desired and adored from Celebrities, Brides, Fashionistas, to even the Bohemian Flower Child . Welcome to the world of FIORI Couture “One of a kind Beautiful objects of Desire”...

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KNDSTYLISTS Kenèe and D’Shaunte are wardrobe stylists based in Los Angeles Ca. The duo styles for print advertisements, commercials, music videos, editorials and events. Kenèe + D’Shaunte started their career’s as fashion assistants to senior celebrity stylists. After aspiring to do more, they launched K + D in 2017. Their creative minds have allowed them to work with some of the most popular artists in the movie and music industry. They have been featured in fashions top magazines as best style from NYFW 2019. Kenèe and D’Shaunte’s goal is to create the confidence to present the best version of themselves. They are versatile, listens to what the client wants, and can create any type of look imaginable with a wide range of showroom access. K + D’s Past Clients have been: Becky G, Dawn Richards, Capitol Records and more

Kenèe and D’Shaunte put every effort into listening to their clients and making then feel comfortable on set. They also do their research of each client when acting upon which showroom would best suit their needs. Kenèe and D’Shaunte’s own style shines through each job, which in wardrobe styling is key.

KNDSTYLISTS

STYLING TIPS DIRECT FROM THE PROS KnD STYLISTS

SPRING/SUMMER TRENDS 2019 Be Bold- Spring means itâ&#x20AC;&#x2122;s time to stand out. Have fun with bright, and even neon colors. You can be bold with prints and patterns as well! Mix and match it all to create a style that is unique to you! We love a good animal print for this Spring/summer.

Feathers are fabulous, soft, and romantic and really speak to the personality of who wears them. We love a a matching crotchet set or separates. Crotchet can ultimately be paired with skirts, denim, and even overalls giving a effortless beach but fashionable school girl style. Dolce & Gabbana

IMAGE CREDIT: Getty Images

Down to Earth- Earth tones are a hit this season. Classic brands like Tom Ford, Chloe, and Dior were huge on the runway with this trend. Letâ&#x20AC;&#x2122;s Get Dolled Up- Feathers, fishnets, and crochet is here and in full effect. We are loving this trend because it brings back the nostalgia of playing Barbie and dressing them up. You can do so much with it these fun accessories and fabrics. Fishnets are great with skirts, shorts or dresses and really add

Be Jeweled - Make an outfit stand out this spring/ Summer with a statement necklace. Wooden beaded or gold link chain necklaces are some of our favorites, and can really take your outfit up a notch.

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KND STYLISTS

Daniel Perry Studios AN ARTICLE WRITTEN BY CHLOE RIFAT

The fashion world looks glamorous and glitzy, but what is it really like? We chatted with photographer Daniel Perry about how he came to be in the fashion photography industry, his influences, and his thoughts about the fashion world.

lifestyle than in America. Even the street sweepers have berets and scarves as part of their public uniform. This European influence has integrated into part of my lifestyle up to this day.” This influence has surely found its way into his captivating work. Daniel’s portfolio is incredibly diverse, from street photography, to editorials and behind the scenes of fashion shows, Daniel seems to be constantly exploring every aspect of the fast-paced fashion industry. We asked Daniel what he thought about working in such an ever-changing environment.

With over 35 gallery shows that have exhibited his work, a degree in Fine Arts from The University of the Arts in Philadelphia, and experience in the fashion industry and world of celebrities, Daniel Perry Studios has made a mark in the photography business. He has worked with a number of celebrities and editorial magazines and has captured various events. After 25+ years in the industry, Daniel Perry presents an impres- “This is a much more inclusive industry now where there sive portfolio, but what was it like when he first started are some fans who are not associated with the industry whatsoever. Through social media and other media outout? lets, the fashion industry has become a global industry for Daniel recalled the first time he ever picked up a came- everyone to enjoy even from afar. With that said, the turnaround time unfortunately appears far more important ra, which sparked his initial interest. “It was the last year in high school where I borrowed a ca- than the quality.” mera from the photo club and took pictures of my friends Daniel’s passion for photography is evident in his work posing in the style of Vogue Magazine.” and through his dedication to his craft. His experience While in art school, after a brief interest in architectu- in the field gives him an exciting perspective on the inre, Daniel caught the fashion bug and decided to pur- dustry and the future for fashion photography, and it is sue photography. Influenced by the great fashion pho- his creativity that leaves us excited to see what he will tographers like Richard Avedon and Helmut Newton, do next. Daniel plunged into the world of fashion. To learn more about Daniel Perry and his work visit the “When I take a woman’s face and re-interpret it in a new Verity PR and Branding webpage. way and add it to my body of work, I establish my personal viewpoint and what I find interesting and attractive. I strive for stylized photographs with a timeless quality no matter what the subject.” For a time, Daniel found himself in Paris working for Marie Claire magazine. When asked about the influence working and living in Paris had on his photos and Photos: Daniel Perry everyday life, he commented: “The fashion influence is much more integrated with their

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CATEGORY SECTION

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Alice and Olivia F/W 2019

LOCATION

New York U.S.

PHOTOGRAPHY

Daniel Perry Studios

New York Fashion Week CHIARA BONI LE PETITE DANIEL PERRY STUDIOS 36

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Naeem Khan

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“This is a much more inclusive industry now where there are some fans who are not associated with the industry whatsoever. Through social media and other media outlets, the fashion industry has become a global industry for everyone to enjoy even from afar. With that said, the turnaround time unfortunately appears far more important than the quality.”

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CUSTO BARCELONA

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JOSEPH ABBOUD

ALICE AND OLIVIA F/W/19

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NYFW 2019

TORRI WEBB @TORRI SUNSINE

Torri Webb is a lifestyle blogger and Instagram influencer (@torrisunshine). Using her intriguing blog and social media account, Torri shares her knowledge and opinions about topics related to fashion, travel, and entertainment, as well as spreading awareness about physical and mental health Follower Count: 10.5k Average Post Likes: 785 Average Profile Visits: 2.5 k Average Post Reach: 4k Average Engagement Per Post: 7% Current Weekly Reach: 9k Average Instagram Stories Impressions: 400 Post Rate: $120 Story and Post Rate: $250 Blog Post Rate: $250

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PHOTOGRAPHY

LOCATION

TORRI WEBB

FLORIDA

TORRI SUNSHINE

She was born and raised in the Sunshine state, where her Instagram hashtag name and character fit in perfectly. Torri Webb is a lifestyle blogger and Instagram influencer (@torrisunshine). Using her intriguing blog and social media account, Torri shares her knowledge and opinions about topics related to fashion, travel, and entertainment, as well as spreading awareness about physical and mental health. For the last few years, she has dedicated her time developing her blog. She talked to us about how her influencer lifestyle transpired. Born and raised in the tropical, sun-drenched city of Panama City Beach, Florida, Torri had a dream similar to many other little girls; she wanted to be a princess. After she turned 8 years old, she was determined to become a psychologist. As she got closer to wrapping up her studies and obtaining her degree, she realized she didn’t envision herself being locked away in a room for the rest of her life. A lover of photography, art, and movies; She wanted to enjoy life freely and unapologetically. Most importantly, she wanted to connect with people and express her creativity. Merging her love for social interactions and photography, Torri decided to go out and buy camera equipment in hopes of starting her own Youtube channel. She put out a few videos before allowing fear to take over, preventing her Youtube channel from flourishing. She did, however, evolve her blog throughout that time. Now, her blog is thriving. With over 10K followers on Instagram, Torri tells a story with her photos. She posts motivational quotes, sights of Florida and other vacation-worthy places, and of course, her collabs with brands. Sharing both, facts about the products, as well as her personal thoughts on them. She has done collaborations with popular brands such as Pink, Victoria’s Secret, Neutrogena, and many more. Although her content is aiming mainly towards a female audience, she also covers a lot of content that may interest anyone, such as food and beverage information and health awareness. For Torri, growing as a blogger has been a trial and error process. She admits that, at times throughout the lengthy process of growing as a blogger, she felt discouraged, wondering if she’d ever succeed. Despite those feelings of doubt lingering around her, she persevered. “The growth is slow and sometimes it can feel oversaturated like you aren’t going to make it, but I know I have something to say and a desire to say it for a reason so you just have to find solace in that and keep pushing forward,” Torri said. “Ive also just grown as a person to find out how much work you HAVE to put in but I love it!” Torri hopes to try again in the Youtube industry this year. Aside from that, she hopes to finish up a few fashion campaigns she’s working on. Among them is NAADAM, a sustainable cashmere clothing brand and Sugarlips, an online boutique. Of course, she also has a few future projects plans relating to beverages. Her main goal is make a full time living off her social media accounts. Although it hasn’t been easy, Torri has used her amiable and unique character to create a presence for herself in all her social media platforms. She hopes to continue spreading knowledge and positivity to her followers, such as the following message: “Its okay if you feel alone, things get better and you should focus on the brightness in the world!” To learn more about Torri, check out her website here, or visit her Instagram: @torrisunshine Images Courtesy of Torri Webb. Article by Karla Florez

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TORRI SUNSHINE

TABITHA AKA “DANDA” CORREA

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TABITHA AKA DANDA CORREA

TA B I T H A A KA “ D A N D A” C O R R E A : C O N S U LTA N T, S T Y L I S T, M O D E L TABITHA AKA “DANDA” CORREA IS A MOTHER OF THREE, WIFE, S T Y L I S T, C O N S U LTA N T, FA S H I O N / S T Y L I S T / L I F E S T Y L E I N S TA G R A M INFLUENCER, MODEL , SENIOR FASHION EDITOR FOR BRAZIL USA SUNCOAST MAGAZINE, AND CEO OF DANDAAAHH FASHION AGENCY. TA B I T H A I S PR O U D TO B E A F E M A L E A N D TO B E I N VO LVE D I N MANY DIFFERENT ROLES IN THE FASHION WORLD AND OUTSIDE OF IT. “ M Y U LT I M AT E G O A L I N L I F E I S T O C O N N E C T W I T H A S M A N Y W O N DERFUL PEOPLE AS I CAN, LEARN AS MUCH AS I CAN FROM THEM, AND SHARE THAT KNOWLEDGE WITH AS MANY PEOPLE AS I CAN.” SHE WANTS TO BE ABLE TO USE HER PLATFORM TO CONNECT WITH AS MANY INDIVIDUALS IN THE FASHION INDUSTRY AS SHE CAN. SHE WANTS TO LEARN FROM OTHERS AND SHARE THE KNOWLEDGE SHE HAS GAINED WITH OTHER PEOPLE. I N H E R F R E E T I M E , S H E L O V E S D A N C I N G , E S P E C I A L LY W I T H H E R HUSBAND, SPENDING TIME WITH HER CHILDREN, AND EATING. HER EXPERIENCE IN A NUTSHELL: • C O N S U LTA N T • STYLIST • INSTAGRAM INFLUENCER • MODEL • SENIOR FASHION EDITOR FOR BRAZIL USA SUNCOAST MAGAZINE • CEO DANDAAAHH FASHION AGENCY IMAGES COURTESY OF TABITHA AKA “DANDA” CORREA . FOR MORE INFORMATION, PLEASE VISIT VERITY PR AND BRANDING WEBSITE

TOTAL FOLLOWERS: 30.5K AV E R AG E P O S T R E AC H: 10K C U R R E N T W E E K LY R E A C H : 1 8 K AVERAGE LIKES PER POST: 780

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TABITH AKA DANDA CORREA

CARAVAN STYLIST STUDIO NYC

Caravan Stylist Studio, located inside The GregoryHotel NYC, is an interactive experience that melds together fashion, beauty, lifestyle and technology brands. They focus on establishing a connection through a distinct voice and personalized experiences centered around beauty, fashion, and tech to celebrities, social influencers, and press. Caravan is a by-appointment beauty and fashion styling studio for celebrities, social influencers, editors, and artist. During the studio, experience guests sample a variety of products and services from the sponsored brands at Caravan. They bridge the gap between social media and brands facilitating and developing relationships with celebrities and influencers to help create authentic content that tells your brandâ&#x20AC;&#x2122;s story in a creative, artful and unique way.

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CARAVAN STYLE STUDIO

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CARAVAN STYLISTS STUDIO

LUCIA LORUSSO @LUCIA _LORUSSO06

Lucia Larusso-Italy-Infleucner Follower Count: 18.2k Average Post Likes: 785 Average Profile Visits: 4.6 k Average Post Reach: 7k Average Engagement Per Post: 15% Current Weekly Reach: 12k Average Instagram Stories Impressions: 1200 Post Rate: $120 Story and Post Rate: $250 Blog Post Rate: $250

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LUCIA LORUSSO

Across the centuries, and around the globe, fashion has always held a presence in modern life. Whether it be long gowns and bowties, or combat boots and crop tops, clothing has always been essential in defining culture. Today, we see fashion week in all parts of the world, showcasing the various looks and styles of each buzzing city, from Paris to New York. We sat down for an interview with one of our lovely influencers, Lucia Lorusso, to learn more about Italian fashion. Verity: What is your signature style? Lucia: I have a few signature aspects of my style that I emulate in all of my outfits; simplicity always linked with a touch of elegance. I try to mix simplicity and elegance in all of my outfits, even in my usual t-shirt and jeans. Verity: How would you describe Italian style? Lucia: There is so much to say about Italian style! I would describe the style of Italy as classic but trendy. The style definitely changes from region to region, but what we all have in common is the desire to feel beautiful on any occasion (even just to go shopping!) Verity: How does Italian style differ from American style? Lucia: Italian style is heavily influenced by American style, especially for guys. In Italy, it’s the style to wear sweaters with the logos of American universities, like Harvard. I find it a bit bizarre but Italians are all a bit quirky (in the best way). Verity: What do you like about American style? What do you dislike? Lucia: I really like American style and especially American designers like Sherri Hill! I love the simplicity of American style and not being too worried about perfection. Of course, I would be lying if I said that I also overlook small details in my outfits, but I prefer to be free to wear what I’d like. Verity: What do you think the future of fashion in Italy looks like? What would you like to see?

Lucia: Many of my friends say I can predict the future (especially for exams), but as far as fashion is concerned, anything can happen! But if I had to pick what I’d like to see, it would be the pin-up fashion of the 50s, wide polka-dot skirts, lots of red lipstick and a double line of eyeliner. We’ll just have to wait and see! *Note*: The responses have been edited for length clarity.

INTERVIW BY ELIZABETH KUNKOV

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LUCIA LORUSSO

ARNEL IAN DE LA GENTE Arnel Ian De La Gentel is a film and digital photographer, and retoucher. He is best known for his collaborative work on editorials with well-known photographers. He is currently with the photography team at Grazia International, shooting shows during Paris Fashion Week. He is also with other publications including Starface Photo Agency in Paris, France. A photographer at heart, he got started in late 2008 when he bought his first digital camera. He started practicing by taking pictures of simple things but this quickly grew into a passion. In 2013, he lost his camera which is why his friends chipped in to give him enough money to buy a new one for his birthday. Instead of buying a digital camera he bought a film camera. It was practicing with film cameras that improved his style and composition.

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ARNEL IAN DE LA GENTE

His experience also includes: Film Digital photography Retouching Specialization in runway, fashion, portrait, lifestyle, and events.

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ARNEL IAN DE LA GENTE

MONIQUE LHUILLIER

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ARNEL IAN DE LA GENTE

Eric Rutherford PHOTOGRAPHY BY DANIEL PERRY STUDIOS

STORY BU MCKENNA LASLEY

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ERIC RUTHERFORD

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ERIC RUTHERFORD

MCKENNA TRAHAN @MCKENNATRAHAN

MCKENNA TRAHAN UPSTATE NEW YORK

FOLLOWER COUNT: 42.2K BLOG: 8K PLUS I G M O N T H LY VIEWS: 460K IG LIKES PER POST: 864

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MCKENNA TRAHAN

McKenna Trahan – A True Southern Belle It’s 2019 – which means it a NEW year that is full of opportunities and new possibilities. I had the absolute pleasure of speaking with McKenna Trahan. She is a southern raised chic mother and Instagram influencer. We dip into her life and how she started her journey to share her world with her audience. 1. Fashion can be expressed in so many ways, especially through clothing and accessories. What do you love most about fashion, and how would you describe your own personal sense of style? I love that fashion can make you just feel better about yourself. On my off days when I may be feeling a bit down, getting dressed and fixing myself up is always an instant mood booster. I would describe my style as classic with a bent to more neutral, minimalist styles. 2. I see you are also a music teacher, especially in New Orleans (I’m a HUGE jazz lover), as well as a mother. How do you tackle it all, while keeping your blog and IG audience growing? Any advice for new moms and new bloggers? Juggling multiple areas of my life can be a challenge. I am afraid I haven’t tackled it all but the one piece of advice I can give to moms is to give yourself grace. It’s OK to not ‘be on’ all the time and to take breaks every now and then from social media. I always find the times I take a step back that I always return to blogging and social media with a fresh outlook and better attitude. 3. Has the transition to New York (being your husband is in Grad school) from the Big Easy state of New Orleans been a challenge at all? Especially with running a major blog and IG. What would you tell those who have been seeking that venture? The hardest part of moving from New Orleans to upstate NY has been the weather. I literally went from a location where you can shoot outfits all year and be outdoors to a place where 6 months out of the year there is snow on the ground. The weather and leaving my blog community in the south were my two hardest things. I would encourage those seeking a new adventure to seek out like minded girls to grown with and keep you motivated! 4. Instagram is the new ‘BLOG’ platform in a sense. How and where do you see yourself going with your blog and IG in the future? Would you plan on making changes though the years or keep your message as is? The beauty of IG and blogging is that is can grow with you and you can gain a new audience with each life transition. I see myself taking on more mom posts and topics as well as health and wellness. Style will always be a big part of my blog but my life is so much fuller now than when I started!

I” try to be myself on my IG account. Many days I am on my IG stories with no makeup showing my real life. I think it is important to be YOU in this social media world and not to get caught up trying to be someone else. Whenever I find myself comparing myself, I try to step back and count all the blessings I have in life. It is amazing what a different perspective it gives!”

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MCKENNA TRAHAN

BE AK COUTURE BY ANASTAS I A

It’s important to dress appropriately for the occasion and season. For Anastasia Kryukova, clothing is a perfect form of self-expression. She’s passionate about creating modern urban-style clothes, custom made for her clients. Her catalog includes various styles of fall attire that is cozy for the weather, but still chic. An example of one of her fall clothing pieces is the Zip-Back Micro Suede Pencil skirt. Anastasia combines this skirt with the perfect dark colored scarf to use as a shield from the cold. For a flowy option, Anastasia introduces her Boxy Long Sleeve Jersey Top. This top, although it’s rather simple, is perfect for any occasion and will surely keep your comfort needs satisfied since it’s a loose fit. Tops aren’t the only loose-fit clothing Anastasia has to offer. For an even more convenient fit, she currently has her Sparkle Blue Open Back Midi dress in stock. This baggy, one size fits most dress can serve as the perfect dress for a night out or even for a casual everyday look. If a flowy outfit isn’t your mood of the day, a light jacket may do the job! Images: Courtesy of Kondrya Photography For more information on how to purchase or carry BE AK Couture please contact Verity PR.

BE AK COUTURE

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BE AK COUTURE

Je te Desire/Julie-La Princesse de Frogner AN ARTICLE WRITTEN BY CHLOE RIFAT

A picture really is worth a thousands words; capturing so many stories behind my work,” she says. an aura, a unique moment, or a story. For photographer Julie-Christine Krøvel photography can do all that and Finally, she remarks, “Be creative and do things your own way. The day you stop being creative is the day to find a more. new job.” Julie-Christine Krøvel is a highly recognized and incredibly talented Norwegian portrait and fashion photo- To learn more about Julie, her journey, and her work, grapher who splits her time between Oslo, Paris and visit her website. Copenhagen. She has a worked with top artists in the music industry and shot a multitude of major fashion shows. Nowadays, film represents an increasingly important part of her work. “I’ve been working as a professional photographer since 2003. I trained in Denmark but work mostly in France. I feel in many ways that the only option I had was to become a photographer. I’ve spent my whole life thinking about images and moods. When I was very young, I always wanted to bring my memories back home with me. And even though the job can be tough at times, I’ve never once regretted my choice,” she concludes. Julie says that a photograph must have an identity. From editorials to urban photography, Julie-Christine Krøvel captures the essence of a person and location while engaging the viewer. By playing with light, composition, and expression, she is able to bring to life that identity. “Creativity is a wonderful thing. It is so liberating. I’m hoping to see a photograph that makes me stop in my tracks, and I’m pretty confident I will,” she says. Julie is also also an ambassador for Nikon. “I was really touched when they asked me to be their ambassador, as I have worked with Nikon for so many years now. If they’d asked me the same question in 1989, I’d probably have fallen off the chair with excitement. It’s a way of thinking that appeals to me; it puts things into perspective. It will be even more exciting if other photographers can find inspiration in my work. I experience so much and there are

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JE TE DESIRE/JULIE-LA PRINCESSE DE FROGNER

PHOTOGRAPHY Je te Desire/Julie-La Princesse de Frogner

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JE TE DESIRE/JULIE-LA PRINCESSE DE FROGNER

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JE TE DESIRE/JULIE-LA PRINCESSE DE FROGNER

LOCATION

Oslo, Norway

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PHOTOGRAPHY

Je te Desire/Julie-La Princesse de Frogner

HAIRDRESSER OF THE YEAR

Thomas Mork Hairdresser

JE TE DESIRE/JULIE-LA PRINCESSE DE FROGNER

FRANCINE ARAUJO @ FRANARAUJOPESSOA

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FRANCINE ARAUJO

One of VERITY’S newest Digital Influencers gave us an exclusive interview, talking all things Instagram, YouTube, and hair-, skin-, and nail care. Welcome, Francine Araùjo! Q: For you, what does it mean to be a Digital Influencer? A: Being a Digital Influencer is to show the reality and the sincerity of my point of view. [To be a Digital Influencer] is to connect with people from all over the world and to be able to show a little bit of myself, my culture, and the things I believe could be good for people who follow me Q: On your YouTube page, you create a variety of beauty/fashion/vlog content. What made you want to create YouTube videos? A: I like to create videos on YouTube because I can show things I’ve learned. Also, I feel closer to the people who follow me because those videos are my memories of the moments I’ve experienced. Q: You work with brand partnerships–can you tell us what those are and what kind of work you do for them? A: Yes, I work with several brands: Revolve, AKIRA Shop, Urban Decay, Sigma Beauty, Lancôme, Clarins Paris, Vichy, Charlotte Tilbury, Pixi Beauty, Polaroid, BioSilk, and BECCA Cosmetics. I create content with all these brands’ products, from videos to photos to stories! Q: You take beautiful Instagram pictures of your outfits! Have you always had a passion for fashion? A: Thank you! Yes, I always loved photography, and fashion is my passion. I love being able to make compositions of looks and trends. This year, I participated in New York Fashion Week, and now I‘m even more in love with all of this. I feel happy taking these photos! Q: I know that you like to set aside one day during the week to take care of your hair, skin, and nails. (I’m right there with you–I’m a skincare fanatic myself!) Why is hair-, skin-, and nail care important to you? A: Yes, I love taking care of myself, even more now that I’m working with my image on social networks. But I also like to relax, and I always like to be well-groomed. Q: Is it important for you to represent your Brazilian culture in the work that you do? A: Yes, I love my culture. I think that all people have to know new cultures, so I always show a lot of [Brazilian] things on my Instagram stories. Q: You’ve been living in New Jersey for the past 2 years. What’s your favorite thing about living there? A: I like to live in New Jersey because it’s near New York, so it’s very easy to go to events. Plus, the city I live in is quiet! INTERVIEW BY CHLOE RIFAT FOLLOWER COUNT: 79.2K

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FRANCINE ARAJO

Verity Creative Agency would like to thank all of those who have helped put this first issue together. we look forward to coming issues to promote our brands and what they do. these creatives work hard and deserve to show the world their work. if you are interested in any of our brands, please contact us to see how we can help you at verity.pr@verityprandbranding.com. please visit our online magazine to see w h a t o u r b r a n d s a r e d o i n g d a i ly a t w w w . v p r c o m m a g . c o m .

A FEW OF OUR TEAM MEMBERS :

MAGGIE FOSTER- SOCIAL MEDIA “SHE THOUGHT SHE COULD, AND SO SHE DID.” I LIKE BEING ABLE TO EXPRESS CREATIVITY IN MY WORK WHILE ALSO HELPING PEOPLE MOVE TOWARDS ACHIEVING THEIR PROFESSIONAL GOALS.

ADRIELYN CHRISTI- FOUNDER/CEO

KATJA NYQUIST- BRANDING MANAGER

CHLOE RIFAT- CONTENT WRITER

KARLA FLOREZ-CONTENT WRITER “WORKING IN PR AND WRTING HAS NOT O N LY H E L P E D M E A C H I E V E T H A T G O A L , BUT ALSO LED ME TO GAIN KNOWLEDGE ABOUT A LOT OF INTERESTING TOPICS.”

MCKENNA LASLEY- ACCOUNT REPRESENTATIVE “ STAY POSITIVE ~ WORK HARD ~ MAKE IT HAPPEN” IT ’ S EASY TO BE PASSIONATE ABOUT PR BECAUSE IT’S EVER CHANGING AND INVO LVE D I N EVE RY I N D U ST RY. PR CO N S T A N T LY E V O LV E S A N D T H E R E ’ S S O M E THING NEW TO LEARN OR SOMETHING NEW TO BE INSPIRED BY EVERY DAY.

GABRIELLE JOY- SOCIAL MEDIA “ I LO V E A L L T H I N G S C R E AT I V E , FA S H I O N , B E A U T Y, D O G S A N D P U B L I C R E L AT I O N S A N D I L O V E T O MEET NEW PEOPLE! :)”

“I FIND THE WORLD OF PUBLIC RELAT I O N S T O B E E N D L E S S LY E N G A G I N G . I APPRECIATE THE FAST-PACED ATMOSP HERE AND THE VARIETY OF HATS THAT I GET TO WEAR. COMMUNICATION, CREAT I VE PR O B L E M - S O LVI N G , R E S E A R C H AND GETTING TO KNOW AND HELP A VARIETY OF CLIENTS IS A REWARDING FEELING.”

ELIZABETH KUNKOV CONTENT WRITER/SOCIAL MEDIA “ I R E A L LY L O V E L E A R N I N G A B O U T T H E PEOPLE AND BRANDS THAT WE WORK WITH, BUT WHAT I LOVE THE MOST IS THE CREATIVITY OF WORKING IN PR. THERE’S NOTHING MORE EXCITING AND CHALLENGING THAN BEING TASKED WITH HELPING A BRAND BUILD ITS IMAGE AND GAIN EXPOSURE.”

Verity Portfolio Issue 1

Articles inside

VERITY CREATIVE AGENCY IS CREATING A WHOLE NEW TAKE ON PUBLIC REL ATIONS . WE FEEL THE CREATIVE MIND DESERVES