DOCUMENTATION VAL MUSTAIR CORPORATE IDENTITY
INDEX
INDEX
001
REGION OF VAL MUSTAIR
002
TRADITIONAL HANDWORK
006
GRAPHIC EXPERIMENTS
008
TYPE SYSTEM
056
VISUAL IMPLEMENTATION
118
CORPORATE IDENTITY
137
APPLICATION
144
This project consisted in the creation of a corporate identity for the small valley of Val Müstair. The aim was to design something easy to use and applicable in various situations. This is why it was decided to create a font with a strong visual recognition. This way, the simple fact of writing something down with the font would already be a visual communication of Val Müstair. The design process tried to transcribe the atmosphere of Val Müstair by concentrating on particular aspects like the handmade products or the rhythm of life in the valley. Val Müstair is well known for it’s ancient Benedictine monastery Clostra Son Jon that has been a UNESCO World Heritage Site since 1983. The shapes of the font imitate the traditional handwork of the nuns of this monastery, who make embroideries that decorate the windows of the region’s houses. Another particularity of the valley is that there is no nightlife. The color system of the corporate identity visualizes the sunrise and sunset witch are representative of the rhythm of life of the inhabitants.
002 | VAL MÜSTAIR | CORPORATE IDENTITY
REGION OF VAL MUSTAIR
004 | VAL MÜSTAIR | CORPORATE IDENTITY
REGION OF VAL MUSTAIR
006 | VAL MÜSTAIR | CORPORATE IDENTITY
TRADITIONAL HANDWORK
008 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
010 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
012 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
014 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
016 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
018 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
020 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
022 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
024 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
026 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
028 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
030 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
032 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
034 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
036 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
038 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
040 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
042 | VAL MÜSTAIR | CORPORATE IDENTITY
BLACK: -45°
YELLOW: -90°
MAGENTA: -75°
CYAN: -105°
GRAPHIC EXPERIMENTS
BLACK: -45째
YELLOW: -90째
MAGENTA: -75째
CYAN: -105째
044 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
046 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
048 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
050 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
052 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
054 | VAL MÜSTAIR | CORPORATE IDENTITY
GRAPHIC EXPERIMENTS
056 | VAL MÜSTAIR | CORPORATE IDENTITY
ABCD EFGHIJ KLMN OPQRS TUV WXYZ
TYPE SYSTEM
058 | VAL MÜSTAIR | CORPORATE IDENTITY
A
TYPE SYSTEM
060 | VAL MÜSTAIR | CORPORATE IDENTITY
B
TYPE SYSTEM
062 | VAL MÜSTAIR | CORPORATE IDENTITY
C
TYPE SYSTEM
064 | VAL MÜSTAIR | CORPORATE IDENTITY
D
TYPE SYSTEM
066 | VAL MÜSTAIR | CORPORATE IDENTITY
E
TYPE SYSTEM
068 | VAL MÜSTAIR | CORPORATE IDENTITY
F
TYPE SYSTEM
070 | VAL MÜSTAIR | CORPORATE IDENTITY
G
TYPE SYSTEM
072 | VAL MÜSTAIR | CORPORATE IDENTITY
H
TYPE SYSTEM
074 | VAL MÜSTAIR | CORPORATE IDENTITY
I
TYPE SYSTEM
076 | VAL MÜSTAIR | CORPORATE IDENTITY
J
TYPE SYSTEM
078 | VAL MÜSTAIR | CORPORATE IDENTITY
K
TYPE SYSTEM
080 | VAL MÜSTAIR | CORPORATE IDENTITY
L
TYPE SYSTEM
082 | VAL MÜSTAIR | CORPORATE IDENTITY
M
TYPE SYSTEM
084 | VAL MÜSTAIR | CORPORATE IDENTITY
N
TYPE SYSTEM
086 | VAL MÜSTAIR | CORPORATE IDENTITY
O
TYPE SYSTEM
088 | VAL MÜSTAIR | CORPORATE IDENTITY
P
TYPE SYSTEM
090 | VAL MÜSTAIR | CORPORATE IDENTITY
Q
TYPE SYSTEM
092 | VAL MÜSTAIR | CORPORATE IDENTITY
R
TYPE SYSTEM
094 | VAL MÜSTAIR | CORPORATE IDENTITY
S
TYPE SYSTEM
096 | VAL MÜSTAIR | CORPORATE IDENTITY
T
TYPE SYSTEM
098 | VAL MÜSTAIR | CORPORATE IDENTITY
U
TYPE SYSTEM
100 | VAL MÜSTAIR | CORPORATE IDENTITY
V
TYPE SYSTEM
102 | VAL MÜSTAIR | CORPORATE IDENTITY
W
TYPE SYSTEM
104 | VAL MÜSTAIR | CORPORATE IDENTITY
X
TYPE SYSTEM
106 | VAL MÜSTAIR | CORPORATE IDENTITY
Y
TYPE SYSTEM
108 | VAL MÜSTAIR | CORPORATE IDENTITY
Z
TYPE SYSTEM
110 | VAL MÜSTAIR | CORPORATE IDENTITY
TYPE SYSTEM
112 | VAL MÜSTAIR | CORPORATE IDENTITY
TYPE SYSTEM
114 | VAL MÜSTAIR | CORPORATE IDENTITY
TYPE SYSTEM
116 | VAL MÜSTAIR | CORPORATE IDENTITY
TYPE SYSTEM
118 | VAL MÜSTAIR | CORPORATE IDENTITY
VISUAL IMPLEMENTATION
120 | VAL MÜSTAIR | CORPORATE IDENTITY
VISUAL IMPLEMENTATION
122 | VAL MÜSTAIR | CORPORATE IDENTITY
LAUSTRA BENEDICTINA DA SON JON A MÜSTAIR È INA VEGLIA ABBAZIA BENEDICTINA A MÜSTAIR EN IL CHANTUN GRISCHUN. LA BASELGIA È VEGNIDA TRANSFURMADA L‘ONN 1696 EN INA CLAUSTRA BENEDICTINA. DAPI L‘ONN 1983 È LA CLAUSTRA BENEDICTINA DA SON JON DECLERADA SCO IERTA MUNDIALA CULTURALA DA LA CARSTGAUNADAD DA L‘UNESCO.
LAUSTRA BENEDICTINA DA SON JON A MÜSTAIR È INA VEGLIA ABBAZIA BENEDICTINA A MÜSTAIR EN IL CHANTUN GRISCHUN. LA BASELGIA È VEGNIDA TRANSFURMADA L‘ONN 1696 EN INA CLAUSTRA BENEDICTINA. DAPI L‘ONN 1983 È LA CLAUSTRA BENEDICTINA DA SON JON DECLERADA SCO IERTA MUNDIALA CULTURALA DA LA CARSTGAUNADAD DA L‘UNESCO.
VAL MÜSTAIR
VAL MÜSTAIR
LAUSTRA BENEDICTINA DA SON JON A MÜSTAIR È INA VEGLIA ABBAZIA BENEDICTINA A MÜSTAIR EN IL CHANTUN GRISCHUN. LA BASELGIA È VEGNIDA TRANSFURMADA L‘ONN 1696 EN INA CLAUSTRA BENEDICTINA. DAPI L‘ONN 1983 È LA CLAUSTRA BENEDICTINA DA SON JON DECLERADA SCO IERTA MUNDIALA CULTURALA DA LA CARSTGAUNADAD DA L‘UNESCO.
LAUSTRA BENEDICTINA DA SON JON A MÜSTAIR È INA VEGLIA ABBAZIA BENEDICTINA A MÜSTAIR EN IL CHANTUN GRISCHUN. LA BASELGIA È VEGNIDA TRANSFURMADA L‘ONN 1696 EN INA CLAUSTRA BENEDICTINA. DAPI L‘ONN 1983 È LA CLAUSTRA BENEDICTINA DA SON JON DECLERADA SCO IERTA MUNDIALA CULTURALA DA LA CARSTGAUNADAD DA L‘UNESCO.
VAL MÜSTAIR
VAL MÜSTAIR
VISUAL IMPLEMENTATION
VAL MÜSTAIR
124 | VAL MÜSTAIR | CORPORATE IDENTITY
VAL MÜSTAIR
VISUAL IMPLEMENTATION
ICH ZEIG DIR WAS
126 | VAL MÜSTAIR | CORPORATE IDENTITY
VAL MÜSTAIR
VISUAL IMPLEMENTATION
WIR LEBEN MIT SONNE
RECHTS NACH DER NATUR PARK
AM ANFANG DER SCHWEIZ
128 | VAL MÜSTAIR | CORPORATE IDENTITY
21. APRIL–15. JULI 2010 MUSEUM CLOSTRA SON JON, MÜSTAIR
LATERES PUBLICAVA TENTATION UN DUCE NOMINE ÖFFNUNGSZEITEN: Mai–Oktober: Mo–Sa 9.00–12.00/13.30–17.00; Sonn- und Feiertage 13.30–17.00 November–April: Mo–Sa 10.00–12.00 / 13.30–16.30; Sonn- und Feiertage 13.30 –16.30
VAL MÜSTAIR
VISUAL IMPLEMENTATION
21. APRIL–15. JULI 2010 MUSEUM CLOSTRA SON JON, MÜSTAIR
LATERES PUBLICAVA TENTATION UN DUCE NOMINE ÖFFNUNGSZEITEN: Mai–Oktober: Mo–Sa 9.00–12.00/13.30–17.00; Sonn- und Feiertage 13.30–17.00 November–April: Mo–Sa 10.00–12.00 / 13.30–16.30; Sonn- und Feiertage 13.30 –16.30
VAL MÜSTAIR
130 | VAL MÜSTAIR | CORPORATE IDENTITY
21. APRIL–15. JULI 2010 MUSEUM CLOSTRA SON JON, MÜSTAIR
LATERES PUBLICAVA TENTATION UN DUCE NOMINE Uso publicava abstracte intention tu, se qui vices linguas paternoster. Web le parlar membros, signo anglese moderne le uno, con resultato appellate questiones se. Uso e medio practic interlingua, non tu technic intention. ÖFFNUNGSZEITEN: Mai–Oktober: Mo–Sa 9.00–12.00/13.30–17.00; Sonn- und Feiertage 13.30–17.00 November–April: Mo–Sa 10.00–12.00 / 13.30–16.30; Sonn- und Feiertage 13.30 –16.30
VAL MÜSTAIR
VISUAL IMPLEMENTATION
21. APRIL–15. JULI 2010 MUSEUM CLOSTRA SON JON, MÜSTAIR
LATERES PUBLICAVA TENTATION UN DUCE NOMINE Uso publicava abstracte intention tu, se qui vices linguas paternoster. Web le parlar membros, signo anglese moderne le uno, con resultato appellate questiones se. Uso e medio practic interlingua, non tu technic intention. ÖFFNUNGSZEITEN: Mai–Oktober: Mo–Sa 9.00–12.00/13.30–17.00; Sonn- und Feiertage 13.30–17.00 November–April: Mo–Sa 10.00–12.00 / 13.30–16.30; Sonn- und Feiertage 13.30 –16.30
VAL MÜSTAIR
132 | VAL MÜSTAIR | CORPORATE IDENTITY
21. APRIL–15. JULI 2010 MUSEUM CLOSTRA SON JON, MÜSTAIR
KARL DER GROSSE Uso publicava abstracte intention tu, se qui vices linguas paternoster. Web le parlar membros, signo anglese moderne le uno, con resultato appellate questiones se. Uso e medio practic interlingua, non tu technic intention. Uso es libro r egula qualcunque, web es anglese debitores angloromanic, web westeuropee principalmente su. Deler summario summarios un que, un non durante articulos. Lateres publicava tentation sed ha, un duce nomine initialmente pro, web cinque maximo gymnasios ma. Parola regula pro al, nos effortio association professional al. Que nostre internet dictionario o, al via altere synonymo encyclopedia, pan es como facto. Uno facite utilitate le, human independente sia da, o qui tres como maximo.
LATERES PUBLICAVA TENTATION UN DUCE NOMINE ÖFFNUNGSZEITEN: Mai–Okt: Mo–Sa 9h00–12h00/13h30–17h00; Sonn- und Feiertage 13h30–17h00 Nov–Apr: Mo–Sa 10h00–12h00 / 13h30–16h30; Sonn- und Feiertage 13h30 –16h30
Clostra Son Jon, Museum & Butia, CH - 7537 Müstair T 0041 (0)81 851 62 28 | F 0041 (0)81 858 62 92 museum@muestair.ch | www.mustair.ch
CLOSTRA SON JON VAL MÜSTAIR
002 | KARL DER GROSSE MUSEUM CLOSTRA SON JON VAL MUSTAIR
MAXIMO LIBERE Uso publicava abstracte intention tu, se qui vices linguas paternoster. Web le parlar membros, signo anglese moderne le uno, con resultato appellate questiones se. Uso e medio practic interlingua, non tu technic intention. Pro ha illo active, duo un svedese debitas denomination, union addresses linguistas via ma. Inviar specimen non o, via celo hodie immediatemente es.
SUMMARIO Uso es libro r egula qualcunque, web es anglese debitores angloromanic, web westeuropee principalmente su. Deler summario summarios un que, un non durante articulos. Lateres publicava tentation sed ha, un duce nomine initialmente pro, web cinque maximo gymnasios ma. Parola regula pro al, nos effortio association professional al. Que nostre internet dictionario o, al via altere synonymo encyclopedia, pan es como facto. Uno facite utilitate le, human independente sia da, o qui tres como maximo.
DENOMINATION EFFORTIO Summario denomination representantes il web. Iste basate summario se pan, major capital traducite del o. Qui al como hodie immediatemente, al svedese linguas specimen duo. Maximo libere voluntate qui o, se lista facite effortio qui. Tres abstracte introductori ha per, de cadeva contos intention via.
KARL DER GROSSE | 003 MUSEUM CLOSTRA SON JON VAL MUSTAIR
VISUAL IMPLEMENTATION
134 | VAL MÜSTAIR | CORPORATE IDENTITY
VAL MUSTAIR
VISUAL IMPLEMENTATION
MITTWOCH 25. FEBRUAR 2010
KLOSTERANLAGE DIE STIFTUNG - ZIELE - ERFOLGE - ORGANISATION - KONTAKT VÖRDERVEREIN SPENDERINFORMATION
EN IT DE RU FR
LEBENDIGES KULTURGUT Seit der Entdeckung der weltberühmten Fresken am Ende des 19. Jahrhunderts und nach deren vollständigen Freilegung in den Jahren 1947-1951 überstiegen der Koordinationsaufwand für die Restaurierungsarbeiten und der Finanzbedarf die Möglichkeiten des Klosters. Deshalb wurde am 16. Mai 1969 die überkonfessionelle Stiftung Pro Kloster St. Johann in Müstair gegründet
136 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
CORPORATE IDENTITY
138 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
REGION
TOURISM AND CULTURE
MONASTERY
140 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
142 | VAL MÜSTAIR | CORPORATE IDENTITY
COLOR SYSTEM
REGION
TOURISM AND CULTURE
MONASTERY
CORPORATE IDENTITY
REGION
TOURISM AND CULTURE
MONASTERY
144 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
146 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
148 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
150 | VAL MÜSTAIR | CORPORATE IDENTITY
CLOSTRA SON JON
CORPORATE IDENTITY
152 | VAL MÜSTAIR | CORPORATE IDENTITY
CORPORATE IDENTITY
PRODUCTS VAL MÜSTAIR
154 | VAL MÜSTAIR | CORPORATE IDENTITY
VAL MÜSTAIR
VAL MÜSTAIR
CORPORATE IDENTITY
VAL MÜSTAIR
VAL MÜSTAIR
156 | VAL MÜSTAIR | CORPORATE IDENTITY