5 Tips To Improve Online Sales This Holiday Season
The holiday season marks a massive influx of online spending, thus it is the most opportune time for eCommerce stores! The online shopping spree from Black Friday to Christmas causes 50–100% more revenue than other shopping days throughout the year. Additionally, the customers you convert during this season are more likely to stick with your brand in the long run. To get a piece of this holiday Sales pie, eCommerce stores need to buckle up well in advance so if you think when; Now is the TIME!
Check out these six quick-tips to boost your holiday sales online 1. Go Mobile This one is more of a necessity! Even without the holiday season, optimizing the e-Store for mobile compatibility is essential. The world is on the rise for smart phone usage and from emails to surfing to shopping, people prefer mobile more than desktops. 2. Festive Makeover Visually attractive eCommerce stores sure leave a mark! People love everything about branding and consistency. The user interface of an eCommerce store is similarly crucial to its user experience and onpage SEO. Give your landing pages, offer banners, and home page a festive look to grab eyeballs.
3. Keep Your Re-targeting Game Strong Targeting new visitors and converting them might be challenging than re targeting old visitors. People who have abandoned the cart or have browsed your products and haven’t bought them are mostly the convertible leads. Re target them through various channels like Facebook, Instagram, and Emails during the holiday season. 4. Holiday Email Marketing Campaigns Email marketing is still the most ROI generating channel out of all digital marketing channels. Starting from new offer information, holiday greetings, festive sale, new stock updates, re targeting and cart abandonment messages; emails are the heroes! Holiday-specific, catchy subject lines can do the trick for you in gaining the attention of the subscribers. Email open rate depends on subject lines, thus make sure you put appealing holiday email subject lines that work for your email marketing campaigns! 5. Incentive the Visit and Instill a Sense of Urgency When users visit your eCommerce store during the holiday season, they are most likely to have a high intent of purchasing a product. Free shipping on specific days, special festive discounts, new stock for the holiday season, seasons greetings during checkout and giveaways are few of the examples you can try.
Final Thoughts By implementing the tips mentioned above, your eCommerce Store will be ready to rock the holiday season and there will be conversions that will follow suit. Holiday sales are essential for every retailer, make sure you put in efforts well in advance to reap the fruits that you wish to. Happy Holidays!
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