How To Increase eCommerce Traffic and Conversion Boost Your eCommerce Conversion Rates
Looking for Ways to Increase Your eCommerce Traffic As an online store owner, we know that we always looking for ways to increase eCommerce traffic. Finding ways to encourage consumers to purchase from you, as opposed to well-established retailers, can be challenging, even when you have exactly what customers need when they need it. If your marketing efforts fail to bring in quality leads to your website, your ROI is weakened eventually your brand may come crashing down.
Will focus on different methods to increase online traffic and how to increase conversions amongst them.
So grab that coffee, get comfortable and get ready to increase your traffic ‌and your sales.
Once your visitors reach your website, conversion becomes the next goal.
Identify Existing Website Traffic Before we moved forward towards drawing in more traffic to your website, it is most important to know the kind of audience that you are targeting and know the audience you are planning to draw in. The Google Analytics tools can help you draw demographic information such as Most visited pages, Location, Time of visits, as well as the how much time spent on a page.
Drive Traffic To Your Online Store? All the visits to your website can be categoriz ed into two sections:
Organic
Inorganic
Such visits are when people visit your website by search by natural on any search engines.
Such visits are when you pay search engines and other platforms to redirect traffic to your websites.
Let see some of the common organic ways to Increase eCommerce traffic
Let see some of the common Inorganic ways to drive traffic to online store
Common Organic Ways To Increase eCommerce Traffic ● ● ● ● ● ● ● ● ● ●
Optimized keywords Search Engine Optimization 3rd party backlinks Use Google Shopping Paid Partnerships Influencer Marketing Opt for email marketing Social and Display Ads Re-target dormant customers Testimonial Reference
Common Inorganic Ways To Drive Traffic To Online Store ● ● ● ● ●
Social and Display Ads Re-target dormant Customers Use Google Shopping Paid Partnership Influencer Marketing
Looking for Ways to Increase Your eCommerce Conversion Rate We discuss above methods got you a huge website traffic, now time to convert those into paying customers. Optimizing your website content to convert visitors understanding your visitors’ needs, what you are offering and what are the benchmarks in your industry.
Ways To Increase Conversions Increasing eCommerce conversion rate may mean more sales, more leads, or a bigger subscriber list. Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. Let’s look at some ways to increase your conversion rate.
Conversion Rates ?
Your website visitors take action, or they don’t.
Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website
Let see some common ways to increase conversions
Common Ways To Increase Conversions ● ● ● ● ● ● ● ● ●
Land Them to a Relevant Landing page Offer a Free Trial or Subscription Educate While Selling Add a Video Put up an Exit Intent Offer A/B Test Your Communications Publish Case Studies Conduct a Survey Unique Content
If you feel that your website is not performing well even after following above tips. Refer to following articles for any concerns regarding eCommerce platforms.