SEO Guide For eCommerce Website
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What is eCommerce SEO?
eCommerce SEO is all about ensuring your product pages appear among those ten organic search results. Better eCommerce SEO ensures that your products get discovered online. Search Engine Optimization is a low-hanging fruit for eCommerce websites and ever-evolving affair to retaliate the fierce eCommerce competition. Despite the fact that SEO has the highest ROI of any eCommerce marketing campaign, most online shops are put together with little to no consideration of search engines.
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Why SEO Matters? SEO helps in building traffic for your website Any successful website is measured by its incoming traffic It makes it easy for search engines like Google, Bing and Yahoo to find your website SEO is an absolute must for any eCommerce Website Last but not the least, SEO helps your website rank higher than your competitors www.qeretail.com
What eCommerce SEO Strategy Involves ? Keyword Research: The types of keywords customers are searching Site Architecture: Based on your keyword research On-Page SEO: Strategic keyword optimization of meta tags and content Technical SEO: Help search engines crawl site efficiently Local SEO: Attract local organic traffic (if you have a brick and mortar shop) Content Marketing: Drive additional organic visitors Link Building: Improve the authority of your website Measuring SEO Success: Using tools like Google Analytics and Ahrefs www.qeretail.com
eCommerce SEO Strategy
Keyword Research
There are three primary areas you need to focus on while performing Keyword Research.
1. Find keywords for your homepage and product pages 2. Identify keywords for blog topics 3. Avoid keyword cannibalization
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Competitor Research There are three primary areas you need to focus on while performing Competitor Research. Compile a list of keywords your competitors appear to be using. Pull out a list of the places your competitors are getting their inbound links from. eCommerce stores should pay special attention to the architecture for: Popular Products in a particular category, Related Products, Top Rated Products, Recently Viewed Products etc.
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Quickly Find Site Errors The high priority errors you need to address quickly: Redirect any '404 Error' pages to actual content Change '302' redirects to '301' redirects Update/Remove duplicate content pages, meta titles, and meta descriptions Optimize website loading speed
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On-Page Optimization On-page optimization includes all of the actions you take within your own web pages to help your site rank better. When it comes to on-page optimization. There are Eight Key Targets you need to focus on: Keyword Optimization
Mobile Version of Website
Site Structure
Customer Reviews
Internal Linking
Rich Snippets
Usability
Social Media Integration
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Further Testing After you have worked on your on-page SEO (including usability), it’s important to put a testing and optimization strategy in place Use analytics to see which keywords are converting the highest Use PPC Campaigns to find high-converting keywords you should add to your SEO strategy Test meta titles and descriptions to increase click-throughs A/B test the page content to increase conversions from web traffic
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Adding Blog Content
You can optimize each Blog post for a keyword that you aren’t targeting through the main pages of your site. The blog posts should be high quality and insightful. You should hire an experienced, professional blogger who not only understands your industry, but also has a basic understanding of SEO.
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Link Building When it comes to link building concentrate on earning quality inbound links. You can do this by offering a high-quality guest posts, a quote for a story, co-authoring a research study, putting together a great infographic, and so on. Here are a few types of links best suited for eCommerce websites: Product Reviews Press Mentions Awesome Content Broken Link Building
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