Oil & food april 2014 smallest

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India’s Only Monthly for Agro, Food Processing & Allied Sectors

Vol 09, Issue 06, April 2014, Rs. 100/-

THW/50/2014-2016

Most popular PG 10 food and beverage commodity traded globally The Honey Story China and India sweet spot for gum makers The French fries revolution Review on Fishery in Kerala Perspective

PG 16

PG 24

PG 28

PG 46

Vol. 09, Issue 06, April, 2014

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DORPHY

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Vol. 09, Issue 06, April, 2014

Contents Pg 10

Most popular food and beverage commodity traded globally

The Honey Pg16 Story China and Pg 24 India sweet spot for gum makers The French fries Pg 28 revolution

Pg 46 Review on Fishery in Kerala Perspective

LLTECH’S

NEWS

30TH SYMPOSIUM ASKS “WHAT A IF” AFRICA BECOMES THE NEW FRONTIER FOR AGRICULTURE AND BUSINESS INDIA’S FOOD GRAIN LOSS IS 30% DUE TO POOR STORAGE-ASSOCHAM, YES BANK INDIA EXTENDS BAN ON EXPORT OF PULSES INDIA, IRAN AND AFGHANISTAN T TO SIGN PACT ENABLING SEA TRADE, BOOST TO AGRI EXPORT WHEAT A PRODUCTION IS LIKELY TOUCH RECORD LEVEL OF 96.03 MILLION TONNE DUDHSAGAR DAIRY OF MEHSANA TOUCHES RS 4,254 CR TURNOVER CARGILL, COPERSUCAR TO FORM SUGAR JOINT VENTURE AGRO METTLER-TOLEDO SAFELINE X-RAY A TAILORS CONTA T MINANT DETECTION WITH THE X35 SERIES GEA GROUP TO INVEST 2 MILLION EUROS IN BANGALORE FA F CILITY GLOBAL MARKET FOR FOOD PROCESSING & PACKAGING EQUIPMENT TO REACH $31.3 BILLION IN 2018 NO LOOKING BACK FOR GLOBAL FOOD PROCESSING INDUSTRY-MCKINSEY THE GROWING FA F ST FOOD INDUSTRY OF NIGERIA AJINOMOTO, TOYO SUISAN KAISHA SIGN INSTAN T T NOODLE JV DEAL POMEGRANATE A EXPORT SEES SUDDEN PEAK NASHIK EXPORTS OVER 3K GRAPE CONTA T INERS TO UK AND EUROPE THIS SEASON INDIA WILL CHALLENGE EU BAN ON FRUITS & VEGETAB T LES INDIA BECOME LARGEST EXPORTER OF SHRIMP TO US THE INDIAN POLICIES IN THE FOOD AND POULTRY SECTOR CAUSE TRADE BARRIERS WITH US HUMA COASTA T L MEGA FOOD PARK HAS TO REAPPLY FOR MOFPI GRANT MONDELEZ INTERNATIO A NAL TO ESTAB T LISH NEW MANUFA F CTURING FA F CILITY IN RUSSIA MCDONALD’S CHALLENGE TO TACO BELL’S AND STA T R BUCKS BREAKFA F ST MENU JAIN IRRIGATIO A N TO DISSOCIATE A FROM STA T KE IN FOOD PROCESSING UNIT AGRI EXPORTS WAY A AHEAD OF OTHER PRODUCTS CARGILL, COPERSUCAR TO FORM SUGAR JOINT VENTURE AGRO INCENTIVES NEEDED TO IMPROVE GRAIN MARKETS IN INDIA DABUR ENTERS PACKAGED COCONUT WATER A MARKET WITH RÉAL ACTIV RUCHI SOYA Y TO ENTER RTE FOODS BIZ RUCHI SOYA Y ADDS PREMIUM SUN FLOWER OIL ‘SUNRICH’ IN THE KITTY PROCUREMENT OF PALM BY INDIA DEPLETED Vol. 09, Issue 06, April, 2014

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09 13 13 14 14 30 42 32 33 33 33 36 36 37 37 37 38 39 39 40 41 41 42 42 43 44 44 45 45

Editorial From the Desk of Editor

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Vol. 09, Issue 06, April, 2014

th India’s lengthy election now underway, the expected frontrunners - Bharat anta Party- has released its manifesto, and while the food industry as whole stands to benefit from its pledges, companies like Walmart could lose out. In a lengthy and verbose 52 pages document, BJP brings out policies that it claims will change the face and status of present India. If the party wins the election, it has promised that it will establish “Agro and food processing clusters” with high value, export quality and vacuum packed food processing facilities. The manifesto also promises in enhancing the manufacture sector so that India becomes the hub of cost competitive, labour intensive mass manufacturing. While the document is in total favour of foreign direct investment but it unfortunately it does not apply to the multi-brand retail segment which includes organised grocery chains. The move is likely to deal a blow to international supermarket players. Looking back, Tesco became the first international retailer to take advantage of the easing of Indian restrictions on foreign direct investment in multi-brand retail. Foreign companies had been prohibited from investing in multi-brand retail outlets in India and overseas retailers sought wholesale and franchise deals. However, last year, India said it would allow international investors to own up to 51% of multi-brand outlets. At the end of last year, Tesco struck a deal to own 50% of Trent Hypermarket Limited, a retail subsidiary of Indian conglomerate Tata Group, in a US$132m transaction. Last month, Carrefour said it would look at exploiting the easing of regulations on foreign direct investment in India’s retail sector in a matter of months. Wal-Mart runs the Best Price Modern Wholesale cash-and-carry chain after its venture with local conglomerate Bharti Enterprises came to an end last autumn by mutual agreement. The end of the venture had been seen as the prelude to fresh expansion by Wal-Mart in India. However, the US retail giant has put its expansion in the country on hold amid bribery allegations related to applications for new store openings. Moreover, the company has yet to expand into consumer-facing retail after rules on foreign direct investment were relaxed in 2013. Wal-Mart is concerned the changes do not go far enough to enable the world’s largest retailer to operate effectively in the market. With the BJP’S manifesto, being quite negative for Walmart and other companies like it which are pumping around Rs 13bn (US $ 217m) to its Indian wholesale operation, would find the decision of grant foreign, multibrand retailers, made by the present congress led government, to be reversed. Despite the fact that most of Wal-Mart’s investment is directed on online retail, the BJP doesn’t clarify on how it will approach e-commerce. The company reacted to the BJP’S stated policy intentions by announcing plans to add 50 stores to its network. “Genetically modified food will not be allowed without full scientific evaluation on its long term effect on soil, production and biological impact on the consumer”. This statement from the Manifesto make a BJP led future look not so good for seed makers like Monsanto and DuPont. Because a new government might further push for a lengthy continuation of the GM moratorium that is currently in place in India. The congress party which earlier released its manifesto said that it had no aversion to FDI In any category. In fact they promise on promotion of greater integration with global economy and encourage FDI especially in labour intensive sectors. It added that bringing FDI in retail had transformed the agrarian economy as it created a beneficial value chain from farm to fork. Congress has also focussed more on community lead policy in relation to food by promising to expand the BJP’s antyodaya programme which targets food to the very poorest, by introducing protein rich pulses and cooking oil. And, quite expectedly the document paid close attention to what it called its achievements with its food security bill legislation from earlier this year, as a reminder to the hundred millions of poor who would benefit from greater subsidised grains handouts.

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Vol. 09, Issue 06, April, 2014

Events News

Alltech’s 30th Symposium Asks “What Ifâ€? Africa Becomes the New Frontier for Agriculture and Business [LEXINGTON, Ky.] – Africa is the greatest unexplored continent for the world of agriculture. Understanding risks and utilizing the tremendous opportunities that Africa can offer to the world’s food production and agribusiness investors will be examined during the 30th Annual Alltech International Symposium in Lexington, Ky., USA, from May 18-21. In a new format for 2014, Symposium VHVVLRQV ZLOO VSHFLÂżFDOO\ IRFXV RQ &URS Science, Life Sciences, Africa, Business and Technology, Modern Farming, and The Algae Opportunity by delving into “What If.â€? “In terms of landmass, Africa is capable RI KRXVLQJ &KLQD WKH 8QLWHG 6WDWHV Russia, and Western Europe within its Vol. 09, Issue 06, April, 2014

factors could still potentially derail positive vision. Alltech’s Africa session will examine these factors and how they can shape investors’ decisions regarding where to invest in Africa’s food and agribusinesses. How will farmers get access to the technologies they need, and markets to sell in? What countries and markets will achieve the greatest growth? What if the problems of inconsistent farm yields in Africa are addressed? How can Africa exploit its land, sun and rainfall to produce milk, meat and eggs? What if Africa harnessed the power of its oceans for aquaculture? Experts and attendees borders. As home to one of the world’s of the Africa session will scrutinize these fastest growing economies in terms of questions and more. GDP, it should become a $1 trillion food Registration for Alltech’s 30th Annual PDUNHW E\ ´ VDLG $LGDQ &RQQROO\ International Symposium is open now and Alltech vice president and professor at available for an early discount price of 8&' 0LFKDHO 6PXUÂżW *UDGXDWH %XVLQHVV $599 until April 10. Standard registration School. “Such a dramatic change would after April 10 will be $850. Two paid not only transform Africa from being registrations from a single company largely dependent on food imports to or organization will receive a third becoming a potential food exporter. More registration free of charge. Delegates who importantly, it will increase the availability are members of ARPAS and AAVSB can RI DIIRUGDEOH IRRG DQG VLJQLÂżFDQWO\ DOVR HDUQ &(8V decrease widespread hunger.â€? Attendees are encouraged to register early &RQQROO\ SRLQWV RXW WKDW ZKLOH WKLV \HDU as space is limited. Of the nearly 3,000 is the 29th anniversary of the landmark international delegates who attended the 1985 Live Aid concert that raised 2013 Alltech International Symposium, millions of dollars for famine relief in 96 percent indicated that they plan to Africa, it is easy to forget that numerous attend again. 9

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Seafood is the best traded food commodity in the world, with ďŹ sh topping the food / beverage commodity list in 2013 with a whopping $130 bn, followed by soybeans and wheat, while coffee was the most traded beverage.

MOST POPULAR

FOOD AND BEVERAGE COMMODITY TRADED GLOBALLY For latest updates every hour, logon to http://www.agronfoodprocessing.com/

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Vol. 09, Issue 06, April, 2014

FOOD COMMODITIES FISH Fish was the world’s single-most traded food commodity with an estimated export value of $130bn in 2013. The estimated JOREDO ¿VK H[SRUW YROXPH GXULQJ WKH year marginally increased to 57.8 million tonnes compared to 57.4 million tonnes in 2012. :RUOG ¿VK SURGXFWLRQ LQ H[FHHGHG 160 million tonnes, comprising more than PLOOLRQ WRQQHV RI FDSWXUH ¿VKHULHV DQG about 70 million tonnes of aquaculture ¿VKHULHV *OREDO ¿VK SURGXFWLRQ LV dominated by developing countries such DV &KLQD ZKLFK DORQH DFFRXQWV IRU PRUH WKDQ RI WKH WRWDO ¿VK RXWSXW ZKLOH Norway leads farm salmon production. &KLQD LV DOVR WKH ELJJHVW H[SRUWHU RI ¿VK followed by India, Indonesia, Japan, Philippines, Thailand and Vietnam. Thailand, Indonesia and Vietnam are among the world’s biggest shrimp exporters. The European Union (EU) and WKH 86 DUH WKH PDMRU ¿VK LPSRUWHUV SOYBEAN Soybean, with an estimated trade value of more than $58bn, was the secondmost traded food commodity in the world. The export volume of the oilseed stood in excess of 108 million tonnes in 2013. The world annual average price of the commodity during the period was estimated at $538 per tonne. Global soybean output during the year was 280 million tonnes, mostly produced by the US followed by Brazil and Argentina. Approximately 240 million tonnes of soybeans were crushed worldwide during WKH \HDU &KLQD DORQH FUXVKHG PRUH WKDQ 65 million tonnes. &KLQD LV WKH ELJJHVW LPSRUWHU RI VR\EHDQV followed by the EU and Mexico. Brazil is the biggest soybean exporter followed by the US and Argentina. Brazilian soybean exports during the year exceeded 42 million tonnes.

the total consumption was estimated at 704 million tonnes. The EU, followed by &KLQD LV WKH ELJJHVW SURGXFHU RI ZKHDW &KLQD ZKLFK FRQVXPHG DSSUR[LPDWHO\ 125 million tonnes of wheat during 2013, was the world’s biggest wheat consumer. The US was the largest exporter of wheat and associated wheat products, followed by the EU. Egypt, which imported around 10 million tonnes in 2013, was the world’s biggest wheat importer, followed E\ &KLQD ZKLFK LPSRUWHG PLOOLRQ tonnes. PALM OIL Palm oil, with an estimated trade value exceeding $39bn, was the world’s fourthbiggest traded food commodity in 2013. Global palm oil exports during the year exceeded 43 million tonnes and the world annual price averaged at $857 per tonne. Global palm oil output during 2013 was approximately 58.3 million tonnes, while the gross consumption was estimated at 56.4 million tonnes. Indonesia, with an annual production of more than 30 million tonnes in 2013, was the world’s biggest palm oil producer followed by Malaysia and Thailand. India continued to be the biggest consumer of palm oil. Indonesia, exporting more than 20 million tonnes annually, was the biggest palm oil exporter, while India was the biggest importer of palm oil followed E\ &KLQD DQG WKH (8 ,QGLDœV SDOP RLO imports during 2013 are estimated at nine million tonnes.

BEEF AND VEAL At an estimated trade value exceeding $36bn, beef and veal are among the most traded food commodities. The export volume of beef and veal rose above eight million tonnes during 2013. The world annual average price of beef in 2013 was estimated at $4.07 per kg. Total beef and veal production exceeded 58 million tonnes in 2013 led by Brazil, which produced more than nine million tonnes of beef, followed by the EU and &KLQD :RUOG EHHI DQG YHDO FRQVXPSWLRQ exceeded 56 million tonnes in 2013. %UD]LO IROORZHG E\ WKH (8 DQG &KLQD was the world’s biggest beef consumer. Brazil exported more than 1.8 million tonnes of beef in 2013, making it the biggest beef exporter followed by India and Australia. The US States and Russia imported more than one million tonnes per year each making them the world’s biggest beef importers. SOYBEAN MEAL Soybean meal was the sixth-most traded food commodity in 2013 with trade volume estimated at $33bn. Export volume of the commodity reached 62.3 million tonnes in 2013. The world price of soybean meal averaged at $54 per tonne during the year. The global soybean meal production and consumption during 2013 were approximately 189 million tonnes and PLOOLRQ WRQQHV UHVSHFWLYHO\ &KLQD was the world’s biggest producer and

WHEAT Wheat was the third-biggest food commodity traded in the world. The estimated trade value of wheat in 2013 exceeded $45bn with the export volume reaching 154 million tonnes. The annual average price of the food grain during 2013 stood at $294 per tonne. World wheat production during 2013 was approximately 711 million tonnes, while Vol. 09, Issue 06, April, 2014

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FOOD COMMODITIES consumer of soybean meal, producing and consuming more than 53 million tonnes of the commodity in 2013, followed by the US. The EU is the second-largest VR\EHDQ PHDO FRQVXPHU DIWHU &KLQD Argentina, exporting more than 25 million tonnes, was the biggest soybean meal exporter in the world followed by Brazil and the US. The EU, followed by Indonesia and Thailand, are the world’s biggest soybean meal importers.

importer followed by Mexico, the EU and &KLQD

the world market. The export volume of rice was 40 million tonnes in 2013, while the world annual average price of the BROILER MEAT commodity during 2013 was estimated at %URLOHU 0HDW SRXOWU\ FKLFNHQ ZLWK $461 per tonne. a trade volume exceeding $23bn, was World rice production was approximately the eighth-most traded food commodity 470 million tonnes in 2013, while total in 2013. The world export volume of consumption was estimated at 472 poultry exceeded ten million tonnes in PLOOLRQ WRQQHV &KLQD ZDV WKH ELJJHVW 2013, while the annual average price of rice producer and consumer in the world ready-to-cook broiler meat stood at $2.02 IROORZHG E\ ,QGLD &KLQD SURGXFHG PRUH per kg. than 141 million tonnes and consumed CORN / MAIZE Total broiler meat production in the more than 145 million tonnes of rice &RUQ PDL]H ZLWK D WUDGH YDOXH LQ H[FHVV world was approximately 84 million in 2013. India’s rice production and of $28bn, was the seventh-most traded tonnes in 2013. The US, with an annual consumption during the year stood at food commodity in the world. Global production exceeding 16 million tonnes, 103 million tonnes and 95 million tonnes corn exports reached 110 million tonnes was the biggest poultry producer after respectively. in 2013, while the annual average price ,QGRQHVLD DQG &KLQD :RUOG EURLOHU PHDW India, exporting more than ten million was estimated at $259.4 per tonne. consumption in the year was estimated tonnes of rice annually, continued to be the Global corn production during the year DW PLOOLRQ WRQQHV 7KH 86 DQG &KLQD world’s biggest rice exporter followed by exceeded 969 million tonnes, while with annual domestic consumption 7KDLODQG DQG 9LHWQDP &KLQD LPSRUWLQJ consumption reached 936 million tonnes. exceeding 13 million tonnes each, were more than three million tonnes of rice The US produced more than 350 million the leading chicken consumers. annually, was the biggest rice importer tonnes of corn, becoming the biggest corn Brazil exported more than 3.5 million after Nigeria and Iran. SURGXFHU IROORZHG E\ &KLQD 7KH 86 ZDV tonnes in 2013 becoming the biggest also the biggest corn consumer with the broiler meat exporter, followed by the US COFFEE domestic corn consumption exceeding and the EU. Japan was the biggest poultry An estimated trade value exceeding $15bn 290 million tonnes during 2013. importer followed by Saudi Arabia, Iraq makes coffee the world’s biggest beverage The US exported more than 35 million and Mexico. commodity and the tenth-biggest food and tonnes of corn in 2013, becoming the beverage commodity by trade volume. biggest corn exporter followed by Brazil, RICE The global coffee export volume reached Ukraine and Argentina. Japan, which Rice, with an estimated trade value of six million tonnes in 2013, while the world imported more than 15 million tonnes more than $18bn, ranks ninth on the list annual average coffee price was estimated of corn, was the world’s biggest corn of the biggest food commodities traded in at $2.58 per kg. Total coffee production during the year ending June 2013 exceeded 8.5 million tonnes. Brazil was by far the biggest coffee producer followed by Vietnam, ,QGRQHVLD DQG &ROXPELD The EU, consuming more than 2.5 million tonnes annually, was the world’s biggest coffee consumer followed by the US and Brazil which consumed more than 1.2 million tonnes of coffee each. Brazil, exporting more than 1.6 million tonnes of coffee beans a year, was the biggest coffee exporter followed by Vietnam and &ROXPELD 7KH (8 ZDV the biggest coffee importer followed by the US and Japan. For latest updates every hour, logon to http://www.agronfoodprocessing.com/

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Vol. 09, Issue 06, April, 2014

Agro g Processing g News

,QGLDœV IRRG JUDLQ ORVV LV GXH WR SRRU VWRUDJH $VVRFKDP <HV %DQN One of the largest producer of food grains in the world, India wastes around 30% of foodgrains harvest gets wasted because it is unprofessionally managed in the warehouse, a joint study conducted by 7KH $VVRFLDWHG &KDPEHUV RI &RPPHUFH and Industry of India (Assocham) and Yes Bank, said. Owing to extreme dearth of about 35 million tonnes (MT) warehousing capacity together with massive foodgrain storage shortfall of about eight MT, about 30-40% food grain is stored in an unprofessional manner during the peak marketing season in India. 'DYRU 3LVN &KLHI 2SHUDWLQJ 2I¿FHU RI global agrochemical company Syngenta International AG, had on Monday, said that around 900,000 people go to bed hungry in India every day. India’s foodgrains production was estimated at 259.29 million tonnes in 2011-12but, declined to 255.36 million tonnes in 2012-13. Now, Ram Kaundinya, chairman of biotech led enterprise ABLE-AG forecasts India’s foodgrains production to set a new record at 301 million tonnes by 2020. Sanjay Kaul,

managing director of 1DWLRQDO &ROODWHUDO Management Services 1&06/ HVWLPDWHG India’s foodgrains wastage at Rs 45,000 crore annually due to unprofessional post harvest management. “India needs to recalibrate its strategy to mitigate the challenges of high food grain wastage GXH WR ODFN RI VFLHQWLÂżF storage facilities DQG KLJK LQĂ€DWLRQ due to lack of cold chain infrastructure like cold storages and refrigerated transport as itleads to wastages in fruit and vegetables,â€? suggested study. The warehousing capacity available in India, in public, co-operative and private sector stands at over 112 MT and another 35 MT of warehousing capacity is required during the12th Five Year Plan for storing all major crops highlighting the

huge demand-supply mismatch. About 70% of warehousing space is owned bygovernment agencies. There is an urgent need to develop a strong warehousing system equipped ZLWK PRGHUQ DQG VFLHQWLÂżF VWRUDJH facilities like warehouses, silos, silo bags and others as the grain storage capacity in India has not been keeping pace with the marketable surplus.

India extends ban on Export of Pulses

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lready short of pulses for the local consumption India has renewed ban on export of pulses until further orders to support supplies at home and keep a lid on local prices, a government statement said. The world’s biggest producer and consumer of pulses initially banned exports of the commodity in June 2006. It has been extending the ban since then. Vol. 09, Issue 06, April, 2014

But the ban is not applicable on export of kabuli chana, a premium grade of chickpea, and 10,000 tonnes of organic pulses and lentils a year, said the statement posted on a government website. India annually consumes over 21 million tonnes of pulses but produces only 17-18 million tonnes. The gap is met through LPSRUWV IURP $XVWUDOLD &DQDGD DQG Myanmar. 13

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Agro g Processing g News

India, Iran and Afghanistan to sign pact enabling sea trade, boost to agri export

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pact that would connect India to war-torn Afghanistan through a port in southern Iran is set to be signed by the three countries, Afghan and ,QGLDQV RI¿FLDOV VDLG 7KXUVGD\ 7KH GUDIW SDFW RQ &KDEDKDU 3RUW ZKLFK would allow India and Afghanistan to FRQGXFW WUDGH DQG DFFHVV &HQWUDO $VLDœV vast energy resources, has been reviewed and approved by Afghanistan and is now awaiting India’s approval. India considers the pact pivotal as analysts believe the sea route is the only viable alternative to land trade given

the instability of Afghanistan and the reluctance of Pakistan to grant landaccess to India, which has no direct land FRQQHFWLRQ WR &HQWUDO $VLD “India is keen with the construction of the &KDEDKDU SRUW ZKLFK ZLOO SURYLGH D QHZ DFFHVV SRLQW IRU ,QGLD WR &HQWUDO $VLD ´ Anil Wadhwa, Secretary in India’s Foreign Ministry said recently during a lecture at the Institute for Defense Studies and Analyses. Âł7KH VSHHG\ FRPSOHWLRQ RI WKH &KDEDKDU port could be just the game-changer India needs to transform its relations with the region.â€? India, which is involved in a number of infrastructure developments projects in Afghanistan, does not have any “exit policyâ€? even after the planned withdrawal of American troops from Afghanistan. Foreign Minister Salman Khurshid said in an interview recently that India is considering LQFUHDVLQJ XVH &KDEDKDU SRUW LQ ,UDQ WR XVH it as direct access to western Afghanistan for “evacuation of mineral wealthâ€?.

Wheat Production is likely touch record level of 96.03 million tonne

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heat production is likely touch ecord level of 96.03 million tonne this year(2013-14) despite considerable loss of crop in parts of Madhya Pradesh and Rajasthan. The main reason for higher production is attributed to higher area coverage and favorable weather throughout the season except the second fortnight of February when heavy rains fall and hails storm affected the quality of grains adversely. &DUU\ RXW LQFOXGHV SULYDWH VWRFN RI to 1.5 million tonne. Thus production would be 1.29 percent higher than last year. However, temperature in March remains crucial for late sowed crop in Uttar Pradesh and Bihar. Abnormal rise in temperature may affect the grain size DQG KDV SRWHQWLDO WR GRZQJUDGH WKH ÂżQDO

size of the crop in both the states. With 24.04 million tonne carryout total availability for 2014-15 marketing year would be around 120.67 million tonne against the total usage of 94 million tonne including export. &DUU\RXW IRU QH[W VHDVRQ would increase from 24.64 million tonne to 26.67 million tonne, an increase of 8.23 SHUFHQW 7KLV LPSOLHV VXIÂżFLHQW VXSSO\ throughout the season. Export quantity has been downgraded to 6 million tonne as favourable condition for Indian wheat in the global market is

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unlikely to continue in the third quarter with expected arrivals in Black Sea Region from June onward. Australian crop too would start hitting the market from October and it may pressurize wheatprices in the global market. Vol. 09, Issue 06, April, 2014

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THE HONEY

STORY

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oney has a long history of human consumption, and is most commonly consumed in its unprocessed state (i.e. liquid, crystallized or in the comb). It is taken as medicine, eaten as food, or incorporated as an additive in a variety of food and beverages. In Ethiopia, honey is primarily used to produce the country’s national drink Tej, a traditional honey wine or mead. 7KH FRORU DQG ÀDYRU RI KRQH\V GLIIHU depending on the nectar source (the blossoms), age, and storage conditions. In general, darker honeys are more often used for large-scale commercial purposes, while

lighter honeys are marketed for direct consumption and demand a price premium over their darker counterparts. Honey made primarily from the nectar of one type of ÀRZHU LV FDOOHG PRQRÀRUDO KRQH\ ZKHUHDV KRQH\ PDGH IURP PDQ\ W\SHV RI ÀRZHUV LV FDOOHG SRO\ÀRUDO KRQH\ 0RQRÀRUDO honey typically has a high value in the PDUNHWSODFH GXH WR LWV GLVWLQFWLYH ÀDYRU and includes the well-known varieties such as Orange Blossom (made from citrus nectar), Sourwood (nectar from the Appalachian Sourwood tree), and Yucatan (made primarily from the Dzidzilche tree in the Yucatan peninsula).

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However, most commercially available honey is blended to include two or more KRQH\V GLIIHULQJ LQ ÀRUDO VRXUFH FRORU ÀDYRU GHQVLW\ DQG JHRJUDSKLF RULJLQ GLOBAL PRODUCTION OF HONEY The global production of honey in 2013 increased by 10% from 1.4 million metric tons (MTs) to 1.54 million MTs. Starting in October 2006, large-scale unexplained losses of honey bees began to occur in the US and EU negatively affecting global VXSSO\ 7KH SKHQRPHQRQ WHUPHG &RORQ\ &ROODSVH 'LVRUGHU &&' ZDV LQ SDUW responsible for a 2% decline in world honey production from 2006-2007. As of &&' UHPDLQHG DQ RQJRLQJ SUREOHP for the honey industry with the US being the hardest hit. ,Q WKH (8 &&' LV H[SHFWHG WR FRQWULEXWH to a decline in honey production, particularly in the South European countries (Portugal, Spain, Italy, and Greece) and in Poland. These losses are having a large impact on the global honey trade as the US and EU move towards Vol. 09, Issue 06, April, 2014

HONEY foreign supplies to make up for lost domestic production. &KLQD LV WKH PRVW VLJQL¿FDQW JOREDO producer, producing 398,000 MTs, or 26% of the global share by volume. The next largest producers are Turkey at 81,115 MTs (or 5.3%), US at 79,800 MTs (or 5.2%), and Ukraine at 70,800 MTs (or 4.6%). Argentina is also a major honey producer, but extreme climatic conditions VXFK DV GURXJKW DQG ÀRRGV FDXVHG production to drop from 110,000 MTs to 59,000 MTs (or by 46%) from 2005-2010. The EU and Africa last year produced 203,600 MTs (13%) and 179,400 (12%) of global supply, respectively. GLOBAL HONEY MARKET In 2012, global imports of honey have increased by 7% from 352,581 MTs to 378,994 MTs. Over the same period, global import values increased dramatically from $583.9 million to $1.17 billion or by 102%. The sharp increase in value is attributed to the poor honey harvests in the US, EU, and Argentina, which created critical supply shortages on the global market. The EU has the highest per capita honey consumption in the world and produced HQRXJK KRQH\ WR IXO¿O DSSUR[LPDWHO\ 60% of its demand. EU imports (excluding intra-EU trade) have increased by 8% from 135,325 MTs to 146,742 MTs and equivalent values rose by 91% from $222.9 million to

Vol. 09, Issue 06, April, 2014

$425.2 million. In general, EU consumers prefer light honey (i.e. white, extra light amber, light amber) as opposed to dark honey (i.e. amber). Germany is the largest import market within the EU, but import volumes have decreased from 88,440 MTs to 77,360 MTs or by 13% in 2012. Germany is the second largest EU producer of honey (after Spain) and produced 23,137 MTs. The German trading centres for honey are primarily located in Bremen and Hamburg. The United Kingdom was the second largest EU market and, unlike Germany, saw its imports increase from 2006-2012. During this period, UK

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imports rose by 21% from 29,512 MTs to 35,633 MTs. The UK is a minor producer of honey, totalling 6,300 MTs in 2012. The UK primarily trades honey out of its capital London. The third largest market for honey in the EU is France, which saw its imports increase from 22,505 MTs to 27,153 MTs or by 21%, from 2006-2012. France is the 6th largest producer of honey in the EU, producing 15,974 MTs. The US is the second largest honey market in the world and is heavily reliant on imports to meet domestic demand. In 2012, the US produced enough honey to meet 42% of its demand. But the next \HDU WKLV ¿JXUH GURSSHG WR GXH WR a sizeable decline in domestic honey production. The US imports of honey currently has increased by only 4%, from 125,940 MTs to 130,494 MT, while equivalent values rose by 124% from $172.7 million to $387.2 million. Japan is the third largest and nearly entirely reliant on imports. In 2012, the FRXQWU\ SURGXFHG HQRXJK KRQH\ WR IXO¿O only 5% of its demand. From 2006 -DSDQHVH LPSRUWV ZHUH ÀDW DQG hovered around 40,000 MTs per year. Japan sourced the majority of their honey IURP QHLJKERXULQJ &KLQD ZLWK PXFK smaller amounts originating in Argentina DQG &DQDGD $V HOVHZKHUH -DSDQHVH consumers prefer lighter grades of honey. The Middle East: Saudi Arabia, the fourth largest market, produces a marginal amount of honey and relies on imports

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Vol. 09, Issue 06, April, 2014

Vol. 09, Issue 06, April, 2014

19

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HONEY been introduced. Together these represent a wide variety of bee fauna that can be utilized for the development of honey industry in the country. There are several types of indigenous and traditional hives including logs, clay pots, wall niches, to meet domestic market demand. From baskets and boxes of different sizes and 2006-2011, imports declined an estimated shapes. 22% from 13,362 MTs to 10,474 MTs, The different Varieties of source of while values rose 30% from $34 million KRQH\ DUH 5DSHVHHG 0XVWDUG +RQH\ to $44.1 million. The country mainly Eucalyptus Honey, Lychee Honey, sources from Mexico and Pakistan, with 6XQÀRZHU +RQH\ .DUDQM 3RQJDPHD smaller amounts from Argentina and +RQH\ 0XOWL ÀRUD +LPDOD\DQ +RQH\ India. Acacia Honey, Wild Flora Honey, Multi Overall, the Middle East is a major DQG 0RQR ÀRUDO +RQH\ DUH VRPH RI WKH consumer and import market for honey. The major varieties of Natural Honey. .RUDQ UHIHUV WR KRQH\œV KHDOLQJ PHGLFLQDO In India honey is produces in North East properties and honey consumption across Region of India and Maharashtra are the the Middle East rises during religious and key areas for natural honey production. festive occasions, particularly during the The country has exported 25,780.74 month of Ramadan (July- early August MT of natural honey to the world for 2013). Notable importers include United the worth of Rs. 356.28 crore during the Arab Emirates (~2,000-3,000 MTs per year of 2012-13. And the major export year), Oman (~1,100 MTs per year), destination in 2012-2013 has been Kuwait (~750 MTs per year), Jordan united States, Saudi Arabia, United Arab (~700 MTs per year), Yemen (~600 Emirates, Yemen Republic and Morocco. MTs), and Qatar (~450 MTs per year). Yemen is traditionally the largest honey DEMAND FOR HONEY HAS INCREASED manufacturer in the Arabian Peninsula FIVE TIMES IN INDIA and produces the highest quality (and &KDQJLQJ IRRG KDELWV KDV WUDQVIRUPHG consequently the most expensive) honey the market for honey over the last few from the ancient Sidr tree. years. The Indian honey industry has JURZQ RYHU ¿YH WLPHV LQ WKLV SHULRG HONEY PROCESSING IN INDIA challenging honey packers to strengthen Honey and beekeeping have a long history their backward linkage to ensure product LQ ,QGLD +RQH\ ZDV WKH ¿UVW VZHHW IRRG availability in the market. tasted by the ancient Indian inhabiting So much so that honey packers in have rock shelters and forests. The raw Karnataka sourcing materials for the beekeeping industry are been from mainly pollen and nectar that come from honey off States ÀRZHULQJ SODQWV %RWK WKH QDWXUDO DQG far cultivated vegetation in India constitute such as Punjab, an immense potential for development of Rajasthan, Madhya Bihar EHHNHHSLQJ $ERXW ÀRZHULQJ SODQW Pradesh, Jharkhand species, both wild and cultivated, are and useful as major or minor sources of nectar since production and pollen. There are at least four species in Kodagu and of true honey bees and three species of Shimoga districts, traditional the stingless bees. Several sub-species the and races of these are known to exist. honey producing is In recent years the exotic honey bee has regions, For latest updates every hour, logon to http://www.agronfoodprocessing.com/

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LQVXI¿FLHQW WR PHHW WKH JURZLQJ GHPDQG From about 500 tonnes of honey sold in 2005 in Karnataka, the market in 20122013 has reached about 3,000 tonnes, regional honey packers’ estimate. Honey, which was earlier used in very small quantities for medicinal purposes or in rituals, has now become a part of the monthly grocery list of many homes and the steep rise is due to the realisation RI KHDOWK EHQH¿WV E\ D ODUJH QXPEHU RI consumers and also due availability in stores that has increased volume sales. This increase has put pressure on the packers sourcing for good quality honey. 3DFNHUV KHUH VRXUFH VXQÀRZHU KRQH\ from Bijapur, and Latur in Maharashtra, Dhaniya and Ajwain honey from Madhya Pradesh, Jamun honey from Rajasthan, Mustard and Eucalyptus from Punjab, Mustard honey from Haryana, Karanj and Lichi from Bihar and Jharkhand and also forest honey from Sunderbans in West Bengal, all depending on seasons. While most of the packers offer multiÀRUDO KRQH\ D FRPELQDWLRQ RI KRQH\ D IHZ SURYLGH XQL ÀRUDO KRQH\ GHSHQGLQJ on the season. The demand increased substantially since honey was being promoted as a health product. Today, it is not about sourcing honey, but how well it is processed and packaged to maintain quality. IS INDIA PRACTISING DOUBLE STANDARD In what may be a case of adopting double standard, India allows export of top quality, pure honey to US and Europe, but turn a blind eye to sale of antibiotic-laden honey in the domestic market. A survey of 12 popular honey brands including two imported products available in the Indian market shows almost all of

Vol. 09, Issue 06, April, 2014

HONEY them contain high levels of antibiotics, used by the beekeeping industry to control and prevent outbreak of diseases in apiaries.

for export products. But there is no check on the products available in the 'HOKL EDVHG &HQWUH IRU 6FLHQFH DQG domestic market, Environment analysed 10 Indian honey according to brands – Dabur, Himalaya, Patanjali, &HQWUH IRU 6FLHQFH .KDGL +LPĂ€RUD 0HKVRQV %DLG\DQDWK and Environment Gold, Hitkari and Umang. Also two which carried out foreign products Australian product the survey. &DSLODQR DQG 6ZLVV 1HFWDĂ€RU ZHUH The Food Safety checked. and Standards Barring one, all other honey brands were Authority of India found to be contaminated with multiple failed to do anything in the last four years antibiotics and regular consumption even though the government was aware may contribute to the evolution of drug- RI WKH SUREOHP VLQFH WKH ODVW ÂżYH \HDUV resistant superbugs. But when it comes Moreover, nobody knows what happened to the million dollar export market, to the export-rejected products. Though regulators at the Export Inspection there was no word on it from the &RXQFLO (,& DQG $JULFXOWXUH SURGXFW government or the industry, it was likely Export Development Authority (APEDA) that those contaminated products might under the Union commerce ministry be coming back to domestic market after ensure that honeys for export market relabeling. adhere to the highest quality norms. But India has three standards on honey, each the authorities allow sale of contaminated GHÂżQLQJ LW DV D ÂłQDWXUDO SURGXFW´ %XW honey in the domestic market. there were no standards for antibiotic The products are monitored diligently or any other contaminants in honey and

besides diseases control, antibiotics are used as a growth promoter too. Barring Hitkari, all other branded products are contaminated by high levels of multiple antibiotics. It is bad for health but there is no regulation for the domestic market. &KURQLF H[SRVXUH WR DQWLELRWLFV LQ VPDOO doses can lead to antibiotic-resistance and superbugs, which is increasingly becoming a public health worry. As many as six antibiotics were found and contamination level was maximum with R[\WHWUDF\FOLQH DQG HQURĂ€R[DFLQ

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FABCON, an ISO 9001-2013 and D’N’B FHUWL¿HG group of companies (units at Noida & Ghaziabad), is engaged in providing customized solutions for the Food & Related Industry for over 30 years. We have been regularly meeting the diverse needs of esteemed clients for their requirement of PROCESS & PACKAGING APPLICATIONS. We KDYH FXVWRPHUV OLNH +DOGLUDPV ,7& *URXS 3HUIHWWL 9DQ 0HOOH &RUQ $JUD Ruchi Soya, Yellow Diamond & many more. They are testament of our quality & services.

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CONFECTIONERY

CHINA AND INDIA EET FOR

GUM MAKERS &

hewing gum manufacturers have seen sales come under pressure in developed markets in North America and Europe but other parts of the world are providing growth -India DQG &KLQD DUH RQH VXFK PDUNHW Demand for gum in many markets like the UK and the US has waned. A number of reasons have been put forward as to why sales have come unstuck, from concern over sugar intake to manufacturers not investing enough in product development and marketing. Mondelez International, the owner of chewing gum brands including

Stride, has insisted there were signs of improvement in developed gum markets in the latter part of 2013. Mondelez is PDUNHWLQJ WR HPSKDVLVH ÂłFRUH EHQHÂżWV´ of chewing gum including “freshnessâ€? and “oral coreâ€? to “address the long term growth of the category that is expected to improve. Although gum revenue in developed markets was down mid-single digits that are encouraging progress from the midteens decline that was seen earlier in 2013. Gum manufacturers like Mondelez and larger rival Wrigley are looking for

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24

growth elsewhere. Mondelez highlighted the growth its chewing gum business was VHHLQJ LQ &KLQD XQOLNH LW PXVW EH VDLG LW was seeing - for now at least - in its local biscuits business). The company, which ODXQFKHG 6WULGH LQ &KLQD LQ VDLG LW had enjoyed “strong growth in gum� in the country last year. &KLQD &KHZLQJ JXP LV E\ QR PHDQV D QHZ SURGXFW WR &KLQD $FFRUGLQJ WR $ 7 Kearney, the Mars-owned Wrigley has been selling gum in the country for over three decades. However, the sector remains in good health. Vol. 09, Issue 06, April, 2014

CONFECTIONERY According to data from Euromonitor published in November, 2013 chewing gum sales were forecast to rise 12% in WR UHDFK &1< EQ 86 EQ Wrigley dominates the sector, with, according to data from Euromonitor, a forecast market share of 45.2% in 2013. However, Wrigley’s chunk of the market KDV EHHQ VWHDGLO\ IDOOLQJ LQ LW accounted for 54.1% of chewing gum VDOHV LQ &KLQD 6RXWK .RUHDQ FRQIHFWLRQHU Orion has been taking bigger bites of the market year-on-year since 2009. In 2013, Orion’s share of the market was forecast to be 9.5%, making it the second-largest player. Fellow South Korean group Lotte is third, although their share of what is a growing market has been declining and in 2013 stood at 6.2%. Mondelez is fourth, accounting for 4% of the market. While brand owners have come under ¿UH IRU QRW GRLQJ HQRXJK WR GULYH VDOHV LQ developed markets, industry watchers in &KLQD VXJJHVW PDQXIDFWXUHUVœ PDUNHWLQJ tactics have been central to growing sales in the country. &RPSDQLHV OLNH 0DUV DQG 0RQGHOH] DUH ramped up their marketing spend and have done a lot of market education that has been very effective. They have positioned gum as helpful for all kinds of things, from freshening breath to relieving stress, staying trim by using as a replacement for snacks. These are messages that have appealed to young people who have more disposable income, more stress in their lives, and less free time. Wrigley’s and other brands - Lotte and Orion, Perfetti Van Melle and more recently, Mondelez - have also continuously invested into product innovation, in form of new formats, ÀDYRXUV DQG SDFNDJH W\SHV WKDW KDYH expanded the occasions for gum consumption. Euromonitor has forecast the market IRU FKHZLQJ JXP LQ &KLQD ZLOO HQMR\ D &$*5 RI EHWZHHQ DQG slower than the growth seen in 2013 but robust and an indication the country will be one gum manufacturers will be hoping will offset challenges elsewhere. Euromonitor believes sugar-free gum sales will almost double between 2013 and IURP &1< EQ WR &1< EQ &KLQHVH FRQVXPHUV DUH EHFRPLQJ PRUH interested in healthier products. According to trade sources, manufacturers are keen Vol. 09, Issue 06, April, 2014

to drive sales growth for sugar free gum DV WKHVH SURGXFWV JHQHUDWH KLJKHU SURÂżW margins in comparison to sugarised gum. What Euromonitor calls “sugarisedâ€? gum will see sales rise, the group predicts - but at a slower rate than the market. Euromonitor estimates the sugarised JXP VXE FDWHJRU\ ZLOO JURZ DW D &$*5 of 2%, while it says sales of bubble gum will stagnate. Brand owners are expected to highlight WKH ÂłRUDO FDUH EHQHÂżWV´ RI FKHZLQJ VXJDU free gum and work more to develop products with “functionalâ€? ingredients. Sales of gum are nearing saturation in developed cities. However, growing sales in lower-tier cities may prove challenging, as consumers in rural areas have often not developed the habit of chewing gum. Potential threats to sales growth also comes from sugar confectionery such as mints, which also offer a similar function in freshening breath. Some environmentalists also promote a shift from gum to mints due to the latter having less impact on the environment. 1HYHUWKHOHVV &KLQD LV VHHQ DV D PDUNHW that will continue to provide a sweet spot for gum makers facing a prolonged sticky period in North America and Europe. India While in India the chewing gum market is growing at the fastest speed among all segments of the Indian confectionery market. It constitutes about 27 per cent of the total confectionary market, trailing behind sugar confectionery (44.2 per cent) and chocolate (28.6 per cent).

25

$FFRUGLQJ WR D UHFHQW UHSRUW E\ 51&26 - the chewing gum market is growing at D &$*5 RI PRUH WKDQ GXULQJ 2015, which is amazingly much higher than the other segments of confectionery industry. The changing perception of Indian consumers is the biggest reason IRU WKLV JURZWK &KHZLQJ JXPV KDYH QRZ moved on from being popular among kids category to the adult category as well. Increasing purchasing power of people due to the rapid development of the country is another major reason for the growth of Indian chewing market. Aggressive marketing strategies of manufactures also play an important role for the market’s growth. The chewing gum manufacturers in the country are relying on low pricing strategy, and a wide retail and distribution network to ensure that their gum products are available in shops ranging from small kirana (local) stores to the big malls. Manufacturers are also making tactful marketing and advertising strategies to position the products in the mind of consumers as intended. Launching chewing gums in various ÀDYRUV LV RQH RI WKH SURYHQ VWUDWHJLHV RI the manufacturers. Perfetti Van Melle dominates the market of chewing gum in India, with a value share of 63% in 2013. The company’s long established presence and wide distribution supported it to reach a wide consumer base and helped the company to maintain leadership in gum. With the ÀDJVKLS EUDQG &HQWUH )UHVK EXEEOH JXP EUDQG %LJ %DERO DQG &HQWUH 6KRFN ,W LV

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CONFECTIONERY also into the health care segment with Happy dent white gum for sparkling teeth. In addition, Perfetti continues to introduce new variants under its brands &HQWHU )UXLW DQG &HQWHU )UHVK WR PDLQWDLQ consumers’ interest in the company’s brand. The Indian chewing gum market is GRPLQDWHG E\ 3HUIHWWL ,7& RQ WKH RWKHU KDQG KDV &DQG\PDQ DQG 0LQWR IRU LWV PLQWV ZKLFK LW ERXJKW IURP &DQGLFR DV LWV NH\ EUDQG LQ WKLV DUHQD ,7& DOVR KDV a very strong sales and distribution team in place. They can even reach roadside paan and cigarette vendors. This is a very important factor in a category like this, ZKLFK PRVWO\ GHSHQGV RQ SHQHWUDWLRQ ,7& is already present in boiled confectionery. Adding chewing gum to its portfolio will add extra muscle. It will not have to spend on the additional cost of distribution. The market is divided into various categories: the traditional bubble gum, the common chewing gum and new products such as sugar-free gum and chewing gum to keep teeth white or medicated for other purposes. 3HUIHWWL 9DQ 0HOOH DQG &DGEXU\ FRQWLQXH to modify their adverts to target pre-

teens and young adults. For instance, 3HUIHWWL 9DQ 0HOOH ,QGLD PRGL¿HG LWV DG IRU LWV EUDQG &HQWHU )UXLW WR WDUJHW adults. Manufacturers also focused on positioning their brands next to other confectionery products in modern retail stores. Most of the organised retail chains, such as Reliance Fresh, keep gum near the check-out counter to push impulse purchases. Most of the manufacturers are likely to LQWURGXFH YDULDQWV LQ WHUPV RI ÀDYRXUV to maintain consumers’ interest and compete with other bite-sized rivals, over the forecast period. Additionally, manufacturers such as Perfetti Van Melle India are likely to promote their brands through TV commercials and digital campaigns to gain popularity amongst consumers. Further, new launches by PDQXIDFWXUHUV LQFOXGLQJ ,7& /WG coupled with increased uptake of gum by adults is likely to drive growth of gum over the forecast period. Nutraceutical gums Usually an inexpensive impulse buy found at the grocery or convenience store checkout, chewing gum has evolved to be more than just a sweet, breath-freshening

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26

treat. According to a recent gum market report from Global Industry Analysts, Inc. (GIA), gum is an aggressive market, projected to reach an estimated worth of ELOOLRQ E\ 1XWUDFHXWLFDOV DQG or functional gums—worth $5.5 billion in 2013—promise and array of health and GHQWDO EHQH¿WV DQG KDYH PDGH WKH YDOXH added gum segment is one of the most promising sectors in the gum industry and is positioned to be a driving growth force in the overall global gum market. *XPV RIIHU PDQ\ EHQH¿WV WR FRQVXPHUV beyond the simple pleasure of chewing and are gaining recognition as an innovative platform for nutritional dosage delivery system, on par with pills and capsules. Usage of gum, as an inexpensive and effective medium to deliver medicinal properties to the human body, is the budding opportunity and owing to the effective incorporation of pharmaceutical ingredients in the gum EDVH JXP DFWV DV DQ HI¿FLHQW PHDQV IRU dispersing nutraceuticals properties into the human body. Furthermore, the mechanism of chewing gum enables molecules to infuse into the bloodstream, and gum as a delivery

Vol. 09, Issue 06, April, 2014

CONFECTIONERY such as weight management, i m m u n e defence, heart health, joint health and energy. In response to the growing health concerns worldwide particularly among the adult population, vehicle can disperse minerals drugs, novel gum products are emerging to offer DQWLR[LGDQWV DQG YLWDPLQV ³&KHZLQJ YDULRXV GHQWDO DQG KHDOWK EHQH¿WV VXFK gum is by far pleasurable and simple as curing ear infections, soothing ulcers, when compared to taking injections or ¿JKWLQJ FDYLWLHV LQ DGGLWLRQ WR ZKLWHQLQJ tablets and with growing awareness, gum and strengthening teeth,� GIA said via is emerging as a substitute to regular pills, press release. As consumers are becoming hence widening the scope of the gum more health and calorie conscious, surge industry. in sugarless and medicated gums are $FFRUGLQJ WR WKH UHVHDUFKHUV VSHFL¿F expected to continue in future. opportunities on the horizon for functional The United States has traditionally chewing gum-based technology include represented the largest regional market oral-care probiotics, chlorhexidine, worldwide and the best performing and antacids. Nutraceutical chewing segment within the candy market. The gums are also expected to play a role $VLD 3DFL¿F PDUNHW ZDV GHWHUPLQHG in the treatment of health conditions to have the greatest potential, as the

Vol. 09, Issue 06, April, 2014

27

majority of young population, increasing urbanization and spending power, and vast potential in developing markets of ,QGLD &KLQD DQG 7DLZDQ DPRQJ RWKHUV LV SULPHG WR H[KLELW WKH IDVWHVW &$*5 RI 5.7% through 2017. Historically speaking, the gum industry witnessed a low phase until the emergence of sugarless gum products, which played a major role in the resurgence of the chewing gum market. Over the years, the gum industry, traditionally inclined towards the children and youth population, witnessed a demographic shift in favor of adult consumers. The aging population, higher buying propensity and sluggish growth in kids’ category has prompted WKH GHYHORSPHQW RI PRUH DGXOW VSHFL¿F products – a trend evident in the ongoing development of functional and medicated gums. Looking ahead, future market growth should come from the continued development of value-added gum varieties such as nutraceuticals gum and biodegradable gum with health and HQYLURQPHQWDO EHQH¿WV H[SDQG WUDGLWLRQDO market frontiers, enabling sound growth.

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SNACKS

THE FRENCH FRIES

REVOLUTION

INTRODUCTION French fries are among the highest saleable potato products. This is the most abundant processed potato and can be found in many varieties such as lattice cut, wedges, curly, batter dipped, seasoned, or straight cut including French Fries on menu is one of the easiest ways to increase VDOHV DQG SUR¿WV IRU WKH FRPSDQLHV 3RWDWR French fries are basically used for snacks purposes. They are produced by rapid dehydration of potato slices by direct contact with hot oils. Its crispness and special palatability make it the favourite of people of all age groups. Different varieties of potatoes are usually used for French fries. The frozen French fries market in India is in a nascent stage but is growing at the rate of about 25% per year. The percent organized market for frozen French – fries LQ ,QGLD LV HVWLPDWHG DW RYHU WRQV

annum, mostly contributed by imported French fries. The estimated domestic production of French fries is about 500 MT. Indian fast food sector is growing at 25 to 30 % annually due to rapid growth of fast food chain both Indian and international. French fries are among the highest saleable potato products. This is the most abundant processed potato and can be found in many varieties such as lattice cut, wedges, curly, batter dipped, seasoned, or straight cut including French Fries on menu is one of the easiest ways WR LQFUHDVH VDOHV DQG SUR¿WV IRU WKH companies. NEW INDIAN ALOO PAKODA The Indian snack market is witnessing a ‘French’ revolution of sorts. French fries have turned out to be the fastest growing snack food, not just across fast-food chains but also at modern retailers and

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28

frozen food manufacturers. In fact, the Indian market for French fries is growing at an annual rate of more than 30%. Fast IRRG FKDLQV OLNH 0F'RQDOG¶V DQG .)& have declared that French fries are among their top three billing items and the largest selling side dish. Retail chains like Big Bazaar, More and Spencer’s have also said that the frozen RTE French fries are among the largest selling snack items in their stores. Going by this trend, it can be said that French fries are fast replacing hugely popular potato snacks like aloo parantha, aloo pakoda and vada pav, at least in urban households. That’s not surprising as it is a convenient snack that can be easily shared in a country where har ek friend zaruri hota haiand asli maza sirf sab ke sath ata hai. Then they are easily dippable in ketchups and other condiments (and that adds to the taste). Besides, they are easy Vol. 09, Issue 06, April, 2014

SNACKS to cook or buy. In the west, French fries sold by the fast food chains in small paper sacks are hugely popular and account for about half of the potatoes sold in the US. In India, the concept is totally new, but for a food-crazy nation, anything that is tasty and convenient stands strong and becomes our own. We have seen such things before. The traditional gift of sweets is giving way WR FKRFRODWH WKDQNV WR &DGEXU\ LQVLVWLQJ on - kuch meetha ho jaye. Similarly, French fries are fast replacing the pakoda. The country has seen many tasty snacks making their way from our kitchens to fast food chains - items like thepla, parantha, pakoda and more. But the French fries have started a reverse journey - they are entering our kitchens from the fast food chains. To some extent, they have even replaced chips and noodles, which are immensely popular among kids and young people. Retailers claim that overall sales of frozen )UHQFK IULHV EUDQGV OLNH 0F&DLQ 6XPHUX and Al Kabeer are growing at about 3040%, sometimes accounting for about 70% of the total potato-based frozen snack sales. Potato-based frozen snacks also include paranthas, cutlets, patties, etc. 7RGD\ WKH &DQDGLDQ ¿UP 0F&DLQ )RRGV is the world’s largest manufacturer of French fries and assorted potato snacks. 0F&DLQVœ )UHQFK IULHV DQG SRWDWR VPLOHV are its fastest moving products in India, a category driven by the ease of cooking without compromising on the taste. The situation is similar to how microwave popcorn, as a category, had taken the market by storm when it was introduced in India. Growing consumer awareness, taste preferences and higher freezer penetration are driving the frozen foods category. The frozen foods market has an estimated size of Rs 800 crore including vegetarian and non-veg snacks. French fries offer the ease of cooking and the convenience of eating, coupled with great accessibility. With fast food chains and modern retail outlets opening up stores on every street and in every locality, French fries are becoming easily accessible to consumers. And they enjoy huge popularity not just in the metros but also in other cities and towns. As urbanisation seeps down and stores spread across non-metros, French fries are set to get all the more popular in India. Vol. 09, Issue 06, April, 2014

MARKET A market that’s growing 30% annually, and can grow even faster, a business big enough to accommodate giant western 01&V DQG VPDOO ,QGLDQ VWDUW XSV D supply chain that allows mouth-watering margins to all players and a product that PDQ\ FRQVXPHUV DGXOWV RU FKLOGUHQ ¿QG addictive — selling frozen French fries in India is a sizzling business that’s set to sizzle even more. 7KDWœV ZK\ &DQDGLDQ JLDQW 01& 0F&DLQ )RRGV WKDW VHOOV RQH RXW RI every three fries in the world, is so big RQ ,QGLD 0F&DLQ VHHV D KXJH PDUNHW Only 5% of Indian households and 20% of food service operators are currently buying frozen French fries. So a huge potential as in-home snacking is growing by more than 20% among high-income households. This optimism is based on urban consumers happily buying frozen fries for Rs 180-200 a kg. Buying fries is part of regular shopping for many in the urban areas as snacks mean French fries for many kids. The Indian market has a supply from YDULHW\ RI FRPSDQLHV 0F&DLQ UXOHV with a market share of over 90%. Other leading brands, from Sumeru to Pagro to Al Kabeer, get their labelling done from HLWKHU 0F&DLQ RU UHJLRQDO SOD\HUV VXFK DV &RLPEDWRUH EDVHG *ROGHQ )ULHV DQG Agra-based BB Foods. New players in the frozen foods category, from Premier WR :HVW &RDVW DUH LPSRUWLQJ )UHQFK IULHV from Belgium. 7KH &DQDGLDQ FRPSDQ\ FDWHULQJ WR PDMRU food chains such as Kentucky Fried &KLFNHQ DQG 0F'RQDOGœV SODQV WR LQYHVW

29

Rs 350 crore in setting up its third line for frozen processed foods in Gujarat. 0F&DLQ LV WDUJHWLQJ WR H[SDQG WR FRYHU 50,000 outlets spread over 80 large cities in the country by the year ahead. The business is lucrative for every intermediary — from the farm to the table. Potatoes are Rs 7-30 a kg. It costs a small company Rs 50-60 to make a kg of fries, which it sells to large players IRU 5V DQG FXVWRPHUV KDSSLO\ EX\ good-quality fries at Rs 200 a kg. From blanching a frozen French fry to serving LW WDNHV ¿YH PLQXWHV 6R LW PDNHV VHQVH WR pay more to get a quality product which is crispy, 12 mm long and good to taste. Agra-based Bankey Bihari Ji Food Products (BB Foods), which says it does MRE ZRUN IRU 0F&DLQ DQG LV LQ WRXFK ZLWK farmers to grow the appropriate varieties, recently tied up with Reliance Retail. &RPSDQLHV LQ WKH VRXWK VXFK DV &RLPEDWRUH EDVHG *ROGHQ )ULHV WKDW KDV an annual processing capacity of 20,000 WRQQHV DUH DOVR XSEHDW &RQVXPHUV KDYH become aware of processed foods, and marketers are looking at a steady supply source. Golden Fries are supplying to frozen foods brand Sumeru and are in talks with other recent entrants also. The latest entrant in the French fries VHJPHQW LV :HVW &RDVW )LQH )RRGV ZKLFK is selling frozen products of Belgiumbased Agristo and is managing the entire supply chain on its own. The company aims to sell more than 500 tonnes of )UHQFK IULHV LQ WKH ¿UVW \HDU Unless consumer taste changes radically, hundreds more tonnes of crisply cut IUR]HQ IULHV DUH GHVWLQHG WR À\ RII UHWDLO shelves over the next few years.

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Dairy y News

Dudhsagar Dairy of Mehsana touches Rs 4,254 cr Turnover 1

orth Gujarat-based Mehsana 'LVWULFW &R RSHUDWLYH 0LON Producers Union Limited, popularly known as Dudhsagar Dairy, has achieved a turnover of Rs 4,254 crore GXULQJ WKH ÂżQDQFLDO \HDU WKXV recording a 25 per cent growth over the previous year. In 2012-13, its turnover was Rs 3,406.20 crore. Dudhsagar Dairy, which is the largest co-

operative dairy in the country in terms of LQVWDOOHG FDSDFLW\ RSHUDWHV ¿YH GDLULHV The co-operative milk union on Tuesday said its Mehsana Dairy, which has 25 lakh litres per day (LLPD) capacity has achieved a turnover of Rs 2,071.68crore in 2013-14 against Rs 1,544.13 crore which it had registered in 2012-13. The milk union’s Dudhmansagar Dairy at Manesar, which has 10 LLPD capacity has

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registered a turnover of Rs 1,319.18crore in 2013-14 against Rs 1,301.10crore in 2012-13. It’s Dudhmotisagar Dairy in Dharuhera, which has 15 LLPD capacity and is expandable to 30 LLPD, has registered Rs 513.49 crore turnover in 2013-14 against 171.56 crore, which it had registered in 2012-13. The dairy union also runs two other units in Patan and Kadi, which have two LLPD capacities each. Even as its turnover from the sales of milk and other dairy products has increased, the turnover of dairy’s cattle feed factories in Jagudan and Ubkal, has declined. Against Rs 389.41 crore turnover registered in 2012-13, the turnover in 201314 has declined to Rs 349.94 crore. The two cattle feed factories have a total installed capacity of 1,450 metric tonnes per day of which Jagudan has the largest capacity of 1,000 metric tonnes per day. The dairy union has 5.2 lakh milk producers registered as members in 1,230 village-level milk societies in north Gujarat region. Vol. 09, Issue 06, April, 2014

TECHNO ENGINEERING

HIGH QUALITY MACHINES FOR HIGHEST RELIABILITY THE BEST TURNKEY PLANTS & MACHINERY for processing fruits and vegetables

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Vol. 09, Issue 06, April, 2014

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FOOD PROCESSING MACHINERY

Mettler-Toledo Safeline X-ray Tailors Contaminant Detection with the X35 Series

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th food and pharmaceutical manufacturers seeking to HQVXUH PD[LPXP HI¿FLHQF\ on their processing lines to maintain competitiveness, Mettler-Toledo Safeline X-ray introduces its latest generation of x-ray inspection systems, the X35 Series, to the region. This series of adaptable product inspections systems uses the most advanced x-ray imaging technology on the market to provide high detection sensitivity appropriate to a broad range of packaged applications. The systems are designed for producers seeking to consistently detect and remove miniscule contaminants for all their products, whilst simultaneously performing product integrity checks, from checking the mass of complex products to the seal integrity on single or multi-lane applications, without compromising the throughput UDWH DQG SURFHVV HI¿FLHQF\ With a choice of innovative detector diodes, 0.8mm or 0.4mm, generator sizes, and detector width options, the V\VWHP FDQ EH FXVWRPLVHG VSHFL¿FDOO\ to the nature and format of the packaged products being scanned ensuring quality DQG VDIHW\ DW DOO WLPHV IXWXUH SURR¿QJ the initial technology investment. For example, the 0.8mm detector used in conjunction with a 20W generator is XS WR ¿YH WLPHV PRUH VHQVLWLYH WR [ UD\ than standard systems. The 0.8mm diode system can also be combined with a 100W or 400W generator to achieve the PRVW HI¿FLHQW VHW XS IRU SURFHVVLQJ OLQHV Food and pharmaceutical manufacturers also have the option of tailoring the X35 Series 0.4mm detector diode with either a 100W or 400W generator. The X35 Series offers manufacturers the ÀH[LELOLW\ WR DQDO\VH WKH RYHUDOO PDVV RI D packaged product and individual masses

within various areas or compartments and communicate this information to WKH ¿OOLQJ PDFKLQH WR PDLQWDLQ SRUWLRQ control and minimise waste. To suit different manufacturing layout plans and individual applications, the x-ray system is available in two lengths, 2.1m and 1.2m, and available in multiple widths, 300mm, 400mm, 500mm and 600mm. When equipped with a low power generator, the machine does not require additional cooling or air conditioning, thus reducing power consumption, energy costs and RYHUDOO 7RWDO &RVW RI 2ZQHUVKLS 7&2 The X35 Series is equipped with hand sensors positioned at the end of the inand out-feed ensuring operators’ safety. For example, if an operator inadvertently places their hand in the feeder breaking the sensors for more than three seconds, the x-ray process will be interrupted. The X35 Series, 2.1m option, offers a range of fully incorporated reject mechanisms including reject bins, which detect contaminated or sub-standard products and automatically remove them the from the processing line. Manufacturers EHQH¿W IURP D ORFNLQJ IHDWXUH OLPLWLQJ access to rejected products to authorised personnel only. The X35 Series is also preloaded with multilingual software option enabling operators from different countries to use it in their own language, thus reducing the number of errors in data analysis. With an IP65 rating as standard, and the option of IP69K rating, the X35 Series incorporates the latest principles RI K\JLHQLF GHVLJQ WR IXUWKHU EHQH¿W manufacturers and protect consumers. To facilitate cleaning, the system has been built with sloping surfaces, including in the reject bin, a tubular frame and EUXVKHG VWHHO ¿QLVK 7KH ,3 . UDWHG

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32

air conditioning unit (when required), and the minimisation of metal to metal contact areas provide easy access to cleaning, maintenance and servicing, reducing the risk of contamination at this &ULWLFDO &RQWURO 3RLQW ,I QHFHVVDU\ WKH X35 Series machines can be adapted to ensure compliance with major high-street retailers’ own food safety guidelines. “Food and pharmaceutical manufacturers looking to grow their business internationally must meet global and local industry safety standards, whether LW LV WKH &KLQD )RRG 6DIHW\ ODZ the International Featured Standards (IFS) or the guidelines approved by the Global Food Safety Initiative (GFSI). The X35 Series not only offers a high level of product safety, by detecting and removing contaminants, but allows compliance with such standards, enabling manufacturers to gain and retain access WR PDUNHWV RXWVLGH RI &KLQD ´ H[SODLQHG Daniela Verhaeg, Marketing Manager SBU X-ray Inspection, Mettler-Toledo Safeline X-ray. Verhaeg added, “The X35 Series is WKH PRVW Ă€H[LEOH DQG HQHUJ\ HIÂżFLHQW x-ray system on the marketplace and can be adapted to individual application requirements to ensure a future-proof investment, even if line changes are required after the initial installation. With its outstanding detection sensitivity technology, our customers can be certain of consistent and reliable inspection results in real-time. Manufacturers will EHQHÂżW IURP D KLJK TXDOLW\ DQG FRVW effective x-ray system that perfectly matches their production needs and reduces operational costs by avoiding unnecessary energy consumption, plus improve the environmental credentials of production processesâ€?. Vol. 09, Issue 06, April, 2014

FOOD PROCESSING MACHINERY

GEA Group to invest 2 million Euros in Bangalore facility

*

iant of processing machinery in India and Germany’s GEA Group said on Saturday that it will invest roughly 2 million Euros at its plant in Bangalore over the next three years on machinery and other operations.

With built-up area of 25,000 sq ft, the Bangalore plant will manufacture hygienic valves and hygienic pumps with a focus on components used in process industries like dairy, breweries, beverages, food, pharma and personal FDUH VDLG )UDQ] %XHUPDQQ &(2 RI *($ )ORZ &RPSRQHQWV D NH\ EXVLQHVV unit of the GEA Group. Buermann said that GEA is working on introducing high-end technologies and products for the Indian market. With the expansion in Bangalore, GEA )ORZ &RPSRQHQWV ,QGLD D GLYLVLRQ RI GEA Westfalia Separator India, will be able to meet demands for locally manufactured valves, he said.

Global Market for Food Processing & Packaging Equipment to Reach $31.3 Billion In 2018 the coming years. Indeed, the food packaging market, the largest segment in this category, is expected to reach $19.3 billion by 2018. Food processing equipment, the second-largest market segment, is projected to grow to $12 billion by 2018 and register a &$*5 RI && 5HVHDUFK UHYHDOV LQ LWV QHZ “Today’s manufacturers of food report, the global market for processing and packaging equipment face equipment used in food processing a rapidly changing and highly demanding and packaging is expected to grow to global competitive environment,â€? says ELOOLRQ E\ ZLWK D ÂżYH \HDU %&& 5HVHDUFK IRRG DQG EHYHUDJH DQDO\VW FRPSRXQG DQQXDO JURZWK UDWH &$*5 RI Shalini S. Dewan. “They are being driven 6.3%. The food packaging equipment, the to offer a broader selection of products, largest and fastest sector in the market, is at lower costs, and supplement their PRYLQJ DW D &$*5 RI selections with a higher level of valueThe food processing and packaging added engineering, design, and other industry is poised for excellent growth in services.â€?

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Vol. 09, Issue 06, April, 2014

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No looking back for global food processing industry McKinsey

$

ccording to a report from McKinsey Global Institute, about one billion more will enter the global consumer class in WKH GHFDGHV DKHDG 2QH RI WKH ÂżUVW WKLQJV WKHVH QHZO\ DIĂ€XHQW UHODWLYHO\ consumers will spend their disposable income on is higher quality and increased quantity of food and drink. The bulk of these consumers experiencing an increase in their standard of living are in emerging PDUNHWV OLNH &KLQD DQG ,QGLD $V these countries industrialize and their cities grow, hundreds of millions will migrate from rural areas, where many fed themselves using their crops, to city centers and suburbs, where they will shop for food and beverages in groceries. This developing trend, revealing itself as the global economy matures, will present trillions of dollars in opportunity for food and beverage companies to seize. As a recent market observation HQWDLOV 8QLOYHU DQG 3HSVL&R DUH the outstanding dividend plays in the space. A “dividend aristocratâ€?, 3HSVL&R KDV LQFUHDVHG LWV GLYLGHQG IRU 25 consecutive years. Growth plays abound as well in the sector. Small-caps like Soupman and High Performance Beverage are growing domestically and could experience further development if brought abroad. Whatever route is ideal for the current state of your portfolio, targeting international growth opportunities is a good place to start.

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Design & Engineering | Manufacturing | Installation & Commissioning Service & Spare Parts | Operator Training meat | poultry | seafood | french fry | vegetables batter + breading applicators fryers + ovens branding + searing flavouring + seasoning blending systems distribution + accumulation controls + IT

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Vol. 09, Issue 06, April, 2014

Vol. 09, Issue 06, April, 2014

35

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

Food Processing g News

The growing fast food industry of Nigeria

.)& ZKLFK VHOOV 1LJHULDQV ÂżVK EXUJHUV and vegetable fried rice in addition to the chicken that made it famous, is now the biggest international rival, having opened 25 restaurants since entering Nigeria LQ 'RPLQRÂśV DQG &ROG 6WRQH &UHDPHU\ IROORZHG LQ DQG QRZ SODQ WR DGG DERXW ÂżYH RXWOHWV D \HDU DFURVV WKH has grown more country. than 10 percent a Poverty still restricts the number of year this decade international chains that can enter, despite operating since modern fast-food prices are quite in a nation where expensive according to Euromonitor. chicken imports Part of the reason for the high prices in are banned, power Nigeria is that the country bans chicken supply is unreliable imports to support its nascent poultry and a meal costs LQGXVWU\ 7KDW PHDQV DOO RI .)&ÂśV ZLQJV more than most have to be sourced locally in a country people make in a that lacks a large industrialised farm day. system and the infrastructure to reliably Outside of the get meat to restaurants before rotting. )& DQG 'RPLQRÂśV DUH RSHQLQJ business hub of Lagos, “the fast-food Another cost is one of the greatest new stores in Nigeria to take industry is seriously underserved. attractions to customers: generators to advantage of the large population, Global growth has been key for Yum. keep the lights on and the free WiFi in a but poverty is a challenge. 7KH .)& RZQHU JHWV DERXW D TXDUWHU RI nation fraught with blackouts. Yum Brands, Domino’s Pizza and Johnny its revenue from its international business The challenges of Nigeria were not Rockets International are following suit unit and posted sales growth from the unit GHWHUULQJ 'RPLQRÂśV DQG &ROG 6WRQH and opening outlets. that was twice as fast as the whole last which had a combined 15 shops, mostly The chains are entering an industry that quarter. dotted around Lagos.

.

Ajinomoto, Toyo Suisan Kaisha sign instant noodle JV deal

-

apanese ingredients company Ajinomoto has signed a joint venture (JV) agreement with Toyo Suisan Kaisha to establish instant noodle operations in Nigeria and India. The parties intend to set up new companies in both countries. To be operated as Maruchan Ajinomoto Nigeria, the Nigerian JV will have JPY2bn in capital and will manufacture instant noodles. Ajinomoto will hold 50% share, West African Seasoning will own 1%, while Toyo Suisan Kaisha will have

the remaining 49% stake in the JV. In India, the parties will operate the JV under Maruchan Ajinomoto India name. Toyo Suisan Kaisha will have 51% stake, while Ajinomoto will own the remaining 49% holding. The JV in both the countries is H[SHFWHG WR FRPPHQFH VDOHV LQ ÂżVFDO 2016. Ajinomoto engages in the manufacture

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36

and sale of seasonings, processed foods, amino acids, pharmaceuticals, specialty chemicals, among others. Established in 1953, Toyo Suisan Kaisha sells instant noodles, fresh noodles, frozen noodles and processed foods in addition to having presence in seafood and cold-storage business. Vol. 09, Issue 06, April, 2014

Fruits & Veg g News

Pomegranate export India will challenge sees sudden peak

7

he quantity of the red fruit exported to Gulf countries has doubled from 500 to 1,000 tonnes in the past fortnight There has been a sudden and sharp rise in the quantities of pomegranate being exported to the Gulf countries in the past fortnight. The quantity of the fruit exported has doubled from 500 to 1,000 tonnes, claim traders, much of which is being shipped out in containers. Exporters have attributed this trend to an abundance of local production of the fruit. Kaniaya Nishad, an exporter, said, “In India, pomegranate is commercially cultivated in Solapur, Sangli, Nashik, Ahmednagar, Pune, Dhule, Aurangabad, Satara, Osmanabad and Latur districts RI 0DKDUDVKWUD %LMDSXU %HOJDXP DQG

Bagalkot districts of Karnataka, and to a smaller extent in Gujarat, Andhra Pradesh and Tamil Nadu.� He added, “Presently, however, large quantities of the produce are coming in from Maharashtra.� He continued, “The pomegranate is a 12-month fruit, but suddenly the quantities have shot up. Although the fruit is being sold for Rs 120 a kg in the wholesale market, the retail price is much higher. Only those fruits which are 200-500 gram in weight are being exported.� Traders also say that there has been a dip in the quantity of pomegranates from Pakistan, which usually compete with Indian produce in the Gulf countries. Since the fruit has a water-laden pulp, it is in great demand in the West Asian countries, where temperatures usually soar at this time of the year.

Nashik exports over 3K grape containers to UK and Europe this season more containers by April. &RPSDUHG WR ODVW \HDUœV exports of around 6,000 containers, there is a shortfall of about 2,500 this year. About 100 containers are shipped daily and each contains an average is 13 tonnes of grapes. The Asian Age had earlier reported that according to sources, grape production espite inclement weather in Nashik was likely to decrease by 20 DQG KDLOVWRUPV WKDW ÀDWWHQHG to 25 per cent this season, affecting vineyards recently, grape exports and local supply with premium growers in Nashik have managed prices, despite an increase in acreage. to export about 3,200 containers of 7KRXJK WKH SURGXFWLRQ LV GLI¿FXOW WR table grapes to UK and Europe. The survey due to scattered vineyards, H[SRUWV WR 5XVVLD DQG &KLQD KDYH QRW agriculture sources say that it is around been included in the count, Draksha 600,000 tonnes. The Nashik district is Bagiatdar Sangh (grape association) the largest producer of grapes in India chairman Kailas Bhosale told The with nearly 1,75,000 acres of vineyards, Asian Age on Sunday. while the total acreage in Maharashtra Grape growers hope to export 500 is 2,50,000.

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Vol. 09, Issue 06, April, 2014

37

EU ban on fruits & vegetables

,

ndia is challenging the European Union’s move to ban exports of fresh mangoes and four other vegetables. The Government will take up the issue of the ban strongly at the India-EU SPS-TBT (Sanitary and Phytosanitary and Technical Barriers to Trade) working group meeting scheduled in Brussels on Tuesday. “We see the ban purely as a trade restricting measure. Since India has already assured the EU that its LPSURYHG 636 FHUWLÂżFDWLRQ V\VWHP will be in place from April 1, there LV QR MXVWLÂżFDWLRQ EHKLQG WKH EDQ ´ D *RYHUQPHQW RIÂżFLDO WROG %XVLQHVV Line. Earlier this week, EU declared that it would ban Indian mango and four other vegetables including egg plants and gourds from May 1 on the grounds that they contained harmful organisms. “When we had agreed to put up a system of phytosanitary inspection from April 1, they should have waited to see how the new system worked,â€? DQ RIÂżFLDO VDLG WHUPLQJ WKH (8 EDQ as “too pre-emptive and pre-matureâ€?.

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Sea Food News

India become largest exporter of shrimp to US

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ccording to Seafood Exporters Association of India, Last year India was the largest exporter of shrimps to WKH 86 D ÂżUVW 6KULPS H[SRUWV WR WKH 86 ZKLFK VWRRG at 94,000 tonnes (about half India’s overall shrimp exports), were valued at $1 billion. India is now the eighth-largest exporter of food items to the US. AJ Tharakan, president of the Seafood Exporters Association of India, said Thailand, the previous largest shrimp exporter to the US, had recorded low production last year, owing to the outbreak of a disease called the Early Mortality Syndrome (EMS). Aquaculture production in Thailand fell about 50 per cent due to the outbreak of EMS. Thakaran said globally, shrimp prices had increased substantially, adding further increase was unlikely. In India, raw material costs for shrimp exports had increased to Rs 600 a kg. “So, further rise in export prices might affect our business with the US. The consumer resistance is already strong in markets such as the US and Europe,â€? he said. Thakaran said the premium quality of Indian shrimps attracted importers in the US market. During her recent visit to India, 0DUJDUHW +DPEXUJ WKH 86 )RRG DQG 'UXJ &RPPLVVLRQHU VDLG US authorities were largely happy with the quality of seafood India shipped to that country. In a discussion with Tharakan, US Food and Drug $GPLQLVWUDWLRQ )'$ RIÂżFLDOV DFFRPSDQ\LQJ +DPEXUJ VDLG through the years, the Indian seafood sector made various efforts to comply with US FDA import requirements. “Our seafood exports to the US are being treated fairly by the FDA, and we have no major issues on the inspection procedures followed by FDA for seafood imports,â€? Thakaran said. He, however, told the US FDA delegation when consignments were sampled for inspection, it sometimes took up to 60 days for the results to be known and containers to be released. This FDXVHG VXEVWDQWLDO ÂżQDQFLDO VWUHVV IRU ERWK WKH H[SRUWHU DV ZHOO as the US importer concerned. Between 2005 and 2010, exports to US had been hit by the imposition of anti-dumping duty. Imposition of countervailing GXW\ &9' ZRUVHQHG PDWWHUV 7KDNDUDQ VDLG WKRXJK &9' had been done away with and anti-dumping duty was low, he ZDV FRQFHUQHG DERXW &9' DV DQ DSSHDO KDG EHHQ ÂżOHG LQ WKLV UHJDUG DJDLQVW WKH GHFLVLRQ RI 86 'HSDUWPHQW RI &RPPHUFH

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Vol. 09, Issue 06, April, 2014

MEAT & POULTRY

The Indian policies in Huma the food and poultry Coastal sector cause trade Mega Food barriers with US a requirement that shipments of all pulses to India be fumigated at the point of origin, allowing MB fumigation on arrival, but has offered no permanent solution. The most recent extension expires on March 31, 2014. The United States continues to seek he Indian policies in the food and a permanent resolution to this issue SRXOWU\ VHFWRU SRVH VLJQL¿FDQW according to the report. trade barriers with US. According WKH ,QGLDQ LPSRUW FHUWL¿FDWH IRU SRUN to the US, since 2003, India has forced necessitates importers to make an unwarranted SPS requirements on US attestation that the imported pork does dairy imports, which have precluded US not contain any residues of pesticides, access to India’s dairy market, one of the veterinary drugs, mycotoxins, or other largest in the world. chemicals above the MRLs prescribed The USTR in its annual report on Sanitary in international standards but it is and Phytosanitary (SPS) Barriers to Trade VFHSWLFDO WKDW WKHVH FHUWL¿FDWHV IDOO VKRUW states that India has insisted on arduous WR LGHQWLI\ VSHFL¿F FRPSRXQGV DQG FHUWL¿FDWLRQ UHTXLUHPHQWV DQG UHIXVHG WR their corresponding international limits, accept US food safety and animal health creating uncertainty for importers. standards as effective said India maintains Likewise, the animal health attestations zero-tolerance standards for certain plant that India requires for the exportation quarantine pests, such as weed seeds and of pork to India are unclear, and India ergot. Such zero tolerance standards block requires extra inspections that do not US wheat and barley exports to India. appear to be consistent with international Bilateral discussions to resolve these standards. issues continue. India also forbid imports of pork raised USTR citing its disapproval on Indian outside the United States, notwithstanding policy in pulses said this requires that the safety of those product.. Further, shipments of all pulses to India be LPSRUW FHUWL¿FDWHV DUH YDOLG IRU RQO\ VL[ fumigated with at methyl bromide (MB) at months and must be obtained for each the port of origin. United States In August imported lot. 2004 asked India to permit the exportation The United States will continue to press of US pea and pulse consignments to India to lift its unwarranted restrictions India without fumigation at the port of DQG WR UHYLVH LWV LPSRUW FHUWL¿FDWHV VR DV origin provided they are inspected and, if to clarify any legitimate requirements and necessary, fumigated at the port of arrival. be valid for a reasonable period of time,” India has enacted, but not implemented USTR said.

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Vol. 09, Issue 06, April, 2014

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Park has to reapply for MoFPI grant

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fter cancelling the inprinciple nod for the Huma &RDVWDO 0HJD )RRG 3DUN at Ganjam, the Union ministry of food processing industries (MoFPI) has urged the Odisha government to apply for the project afresh against the expression of interest (EoI) invited for the new Mega Food Parks. +XPD &RDVWDO 0HJD )RRG 3DUN ZDV awarded in-principle approval for setting up the mega food park in Ganjam district under MoFPI’s Mega Food Parks Scheme in September 2012. However, despite several extension in deadlines, the Special Purpose Vehicle (SPV) formed for setting up the park, was unable to meet WKH SUHVFULEHG FRQGLWLRQ RI ¿QDO approval. The last date for submission of EoI is April 30.In the state, two mega food SDUNV +XPD &RDVWDO 0HJD )RRG Park in Ganjam district and MITS Mega Food Park at Rayagada were approved by the ministry. 7KH PRYH IURP WKH &HQWUH FRPHV after the state government sought PRUH WLPH IURP WKH &HQWUH 639 WR comply with the requirements. The mega food park in south Odisha is being implemented by an SPV FDOOHG +XPD &RDVWDO 0HJD )RRG 3DUN Ltd. Five individual promoters had committed an investment of Rs 125 crore to develop basic infrastructure on a 100-acre plot. The park promised an investment potential of Rs 200 crore from food processing units.

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

MEAT & POULTRY

India’s gain in meat export is due to better food safety standards good feeding practices

0

eat exports have surged over the last few years as a greater number of exporters have adhered to stringent global quality standards. The government too has undertaken several measures aimed at eliminating animal diseases, which have contributed to the jump in exports. As per the latest data, exports of meat and allied products have risen to more than Rs

WR SRUWV DQG DEDWWRLUV KDYH JRW ÂżQDQFLDO support to bring forth this ‘pink revolution’. India accounts for nearly 13 per cent of the world’s cattle population, half the buffalo population and 15 per cent of the goat population. 2IÂżFLDOV DW WKH $JULFXOWXUDO DQG 3URFHVVHG Food Exports Development Authority (Apeda) said that concerted efforts to eliminate diseases such as rinderpest and foot and mouth disease have borne fruit. Rinderpest was eliminated in 1995 and FURUH LQ WKH ÂżUVW World Organisation for Animal Health three quarters of FY14, 2,( RIÂżFLDOO\ GHFODUHG ,QGLD IUHH RI WKH against Rs 17,902 crore disease. The incidents of foot and mouth earned during same disease have been sporadic. A note prepared by Apeda had said period in FY13. Meat exports touched that diseases like bovine spongiform Rs 20,778 crore during encephalopathy and scrapie have never FY13. Major exports been reported in the country. “Our animals were buffalo meat at Rs are not fed on meat and bone meal and 17,412 crore and sheep DOVR QRW VWDOO IHG ´ WKH $SHGD RIÂżFLDO VDLG and goat meat at Rs 425 adding that no protein supplements and crore. In fact, buffalo growth hormones are used in animal feed. meat contributed over &XUUHQWO\ WKHUH DUH DURXQG PHFKDQLVHG abattoirs and processing plants set up by the 86 per cent. $ FRPPHUFH PLQLVWU\ RIÂżFLDO VDLG WKDW private sector, and these plants follow all meat exports registered 27 per cent growth sanitary and phyto-sanitary requirements of in FY13. Major destinations are Vietnam, the OIE. Malaysia, Thailand, Saudi Arabia, Egypt “Each export consignment is subjected to compulsory micro-bilogical test and and UAE. This surge in exports has been raised LQVSHFWLRQ LV GRQH E\ RIÂżFLDOV IURP DQLPDO repeatedly by the BJP’s prime ministerial husbandry department, Apeda, Food Safety candidate Narendra Modi. He has alleged and Standard Authority of India and state that subsidies have been given by the government vetenary departments,â€? an government for transport of processed meat $SHGD RIÂżFLDO VDLG

Mondelez International to establish new manufacturing facility in Russia

0

ondelez International has unveiled plans to establish a new manufacturing facility in Novosibirsk region, Russia, with an investment of $110m. The company is pursuing its expansion plans in the region despite increasing geopolitical tensions, IROORZLQJ &ULPHDœV DQQH[DWLRQ LQWR Russia. To be handled by the company’s Russian unit, the project is expected to add 180 new jobs to the region.

Mondelez International spokesman has stated that the plant will produce 50,000 tons of snacks per year. The facility will manufacture Jubilee, 78& DQG %DUQL ELVFXLWV $OSHQ *ROG Milka and Vozdushnyy chocolate.

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40

The investment is a part of the company’s effort to improve its VXSSO\ FKDLQ 7KH 86 ¿UP DLPV WR achieve savings of $1.5bn in net SURGXFWLYLW\ DQG LQFUHDVH FDVK ÀRZ by $1bn over the next three years.

Vol. 09, Issue 06, April, 2014

FOOD PROCESSING NEWS

McDonald’s challenge to Taco Bell’s and star bucks Breakfast Menu

which is a good half an hour more than competition. What more, the fast-food chain has also started taking orders through a new app designed for tablets and Smart phones. Best part about the app is that it lets customers order from the menu list according to their convenience and later allows them to pick their order up when they want. This will allow customers to avoid “Menu Board Anxietyâ€? associated with ordering through a drive-in. While McDonalds is the current worldwide leader in the fast food industry, these moves by Taco Bell may have forced them to come up with a strategy to counter it. The strategy from McDonalds seems to be the one that they know best. On March 28, 2014, McDonald’s announced they’ll be offering breakfast customers a free cup RI 0F&DIH FRIIHH 7KH FDPSDLJQ ZLOO VWDUW on 31st March and participating locations will give out free 12-Ounce small coffee to breakfast customers. he Breakfast choices are increasing, available in restaurants since March 27, McDonald’s said the free coffee is its as wars are heating up in the form 2014. way of encouraging new guests to try of a three-way challenge between As Breakfast is the fastest growing day 0F&DIH &RIIHH DQG ÂłVXUSULVLQJ WKHP LQ 0F'RQDOGÂśV 0&' <XP %UDQGV <80 part in QSR [quick-service restaurants], unexpected ways all year long.â€? Given Taco Bell and Starbucks (SBUX). The and after years of the same old thing, the fact that McDonalds may also be ÂżJKW LV RQ WR WHPSW JXOOLEOH FXVWRPHUV 7DFR %HOO LV FRQÂżGHQW WR PDNH WKHLU SODQQLQJ WR WDNH WKH 3UHPLXP &RIIHH from One Breakfast table to another. our breakfast a scrumptious event for segment seriously may be early signs of 7DFR %HOO ZDV WKH ÂżUVW WR HQWHU WKH customers’ morning routine. ZDUQLQJ IRU HVWDEOLVKHG &RIIHH SOD\HUV battleground with McDonalds with its There are a host of other things that Taco OLNH 6WDUEXFNV 7KH &RPSDQ\ LV H[SHFWLQJ New Breakfast menu .Taco Bell’s highly Bell has been doing to catch up with a decline in Sales and is considering DQWLFLSDWHG :DIĂ€H 7DFR &UXQFKZUDSÂŒ McDonalds. For instance, the breakfast extending breakfast hours from 10.30 to &LQQDERQŠ 'HOLJKWVÂŒ DUH DOUHDG\ timings have been extended till 11 AM 11 AM to compensate the dip.

7

Jain Irrigation to dissociate from Stake in Food Processing Unit

-

ain Irrigation Limited is scheduling to strip 30-35% stake in its food processing business to 3( IXQGV DQG UDLVH XS WR 5V &U WR cut debt. The Jalgaon based micro irrigation company has started its talk with PE funds including the one in Warburg. The funds raised will be used to withdraw part of Jain Irrigation’s substantial debt DPRXQWLQJ WR 5 &U 7KH FRPSDQ\ Vol. 09, Issue 06, April, 2014

food market estimated to be worth $12 Million. The Government of India allows 100% FDI under the automatic route in the food processing sector, in agri-products, milk and milk products, and marine and meat products.

is likely to transfer its food-processing business to a separate company as part of the exercise. Jain Irrigation’s food processing facility produces dehydrated onion and vegetable products, aseptic fruit purees, FRQFHQWUDWHV FODUL¿HG MXLFHV DQG IUR]HQ products marketed under the brand name Farm Fresh. The Indian food processing industry accounts for 32% of the country’s total

41

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

Agro g Processing g New s

Agri exports way ahead of other products

The growth momentum in India’s agricultural exports is expected to continue in the next few years, with an increased share of processed food, including mango pulp, dried and preserved vegetables, and meat and poultry items. Factors such as reduced transaction costs, time, better port cent in 2009-10. JDWH PDQDJHPHQW DQG ¿VFDO LQFHQWLYHV According to contributed to this upward trend. the World Trade In recent years, the government’s Organization, global policy impetus has provided stability export and import WR DJULFXOWXUDO H[SRUWV *LYHQ VXI¿FLHQW of agricultural and stocks of food grains in the central pool, food products stands the government has allowed exports of at $1.66 trillion wheat. Also, efforts have been taken to and $1.82 trillion, promote horticulture exports. respectively, of which To stay put in the top the government India’s shares are 2.07 must take policy reforms to support per cent and 1.24 per growth in agricultural commodities. To cent’, respectively. achieve the $70-billion export target for This indicates India 2017 will not be too ambitious, with the is a net exporter of possibility of policy implementation he agricultural exports in India agricultural products. The country ranks increasing productivity and promoting have surpassed the rise in exports 10th in terms of global agricultural and diversity of crops and specialised items to of other commodities. During the food exports. PHHW VSHFL¿F GHPDQGV DEURDG past few years, these products have again &XUUHQWO\ ,QGLD LV WKH ZRUOGœV ODUJHVW Among agricultural commodities, exports and again seen a rise in their share in the rice exporter and second, in terms of of basmati rice have risen 46 per cent to export basket, mainly due to the huge wheat exports. Horticulture exports have ELOOLRQ LQ WKH ¿UVW QLQH PRQWKV RI stocks resulting from bumper output, as also seen good growth. To achieve the WKLV ¿QDQFLDO \HDU FRPSDUHG ZLWK well as favourable government policies. desired growth, India needs to change the billion in the year-ago period. Exports of According to data from the commerce cropping pattern, with a larger focus on non-basmati rice rose seven per cent to ministry, in 2010-11, agricultural exports north India. $2.13 billion in the April-December 2013 stood at $17.35 billion, in 2011-12 $27.43 Recently, India had allowed limited period from $1.99 billion in the year-ago billion, in 2012-13 $31.86 billion and in exports of pulses to Maldives. It has period. Exports of dairy products recorded WKH ¿UVW PRQWKV RI LW VWRRG DW already been announced subsidy for sugar 138 per cent growth in April-December $29.3 billion. had resulted in a spurt in exports. Buffalo 2013 at $435.93 million, against $183.24 During this four-year period, overall meat and guar gum are other major million in the corresponding period exports recorded 93 per cent growth. SURGXFWV VHHLQJ VLJQL¿FDQW JURZWK LQ WKH last year. Due to declining global wheat The share of agricultural commodities export basket. Though guar gum prices prices, India’s realisation from wheat in India’s overall export basked rose to have fallen in the past year, its exports exports fell 5.24 per cent — from $1.24 10.66 per cent in 2012-13 from 7.06 per have risen in volume terms. billion to $1.17 billion.

7

Cargill, Copersucar to form sugar joint venture agro For latest updates every hour, logon to http://www.agronfoodprocessing.com/

42

Vol. 09, Issue 06, April, 2014

Agro g Processing g News

Incentives needed to improve grain markets in India

(YHQ DIWHU WKH DJULFXOWXUDO UHIRUPV RI IRU ZKHDW ULFH DQG SHDUO PLOOHW IDUPHUV LQ ,QGLD JUDLQ PDUNHWV DUH VWLOO SUHWW\ VWLFN\ 7ZR 8QLYHUVLW\ RI ,OOLQRLV HFRQRPLVWV DQDO\]HG LQIUDVWUXFWXUH RI LQWHUVWDWH WUDGH IRU IRRG JUDLQ FURSV LQ WKUHH ,QGLDQ VWDWHV DQG IRXQG WKDW JUDLQ IDUPHUV DUH XQDEOH WR FDVK LQ RQ ,QGLDÂśV PDUNHW UHIRUPV DQG WDNH DGYDQWDJH RI D SULFH GLIIHUHQFH EHWZHHQ WZR RU PRUH PDUNHWV e wanted to see if there was more integration in the markets since the 2002 reforms,â€? said Kathy Baylis. “We were surprised at how little integration we saw. Apparently there are still a lot of regulations in place. A lot of the wholesale markets are not open other than right around harvest. There is a strong incentive to sell at harvest because if you don’t you’d have to travel to Delhi or another major city. The ADM Institute for the Prevention of Postharvest Loss that provided the funding for this research is interested in storage, and what we found in India is that there was a huge disincentive to invest in on-farm storage because even if farmers could store their grain for six months or so, they wouldn’t be able to sell it then.â€? Baylis explained that, prior to the UHIRUPV RI WKH HDUO\ V LW ZDV GLIÂżFXOW in India to transport grain across state lines. The reforms made that easier and also expanded the number of people who could purchase and trade grain. Farmers used to have to go through a long, arduous SURFHVV WR EHFRPH FHUWLÂżHG 7KH UHIRUPV eliminated some of those issues, but other problems still plague the system.

|: :

“Some people may think of this as only an engineering problem,â€? Baylis said, “where we just need to develop a really good place for them to store the grain. But if there isn’t an incentive to store grain to sell later and get a better price, the extra storage won’t help farm income.â€? According to Baylis and her colleague Mindy Mallory, although India still needs some serious policy reform, small innovations could be facilitated to encourage more independent traders to get into the market. “Anecdotally we heard that in places where there were more active traders, IDUPHUV ZHUH DEOH WR EHQHÂżW IURP WKLV market arbitrage potential,â€? Baylis said. “They weren’t stuck looking at their own local market. If they worked with a trader, they could keep an eye on what’s happening in the city and sell their grain two or three months after harvest.â€? Baylis said that fruit and vegetable crops, which are highly perishable, tend to have less regulation than the grains and oilseeds. Because they don’t go through the government markets, traders are making investments to get the food from the farmer to the city.

“You have these parallel systems going on,â€? Baylis said. “One is regulated, YHU\ VWUXFWXUHG DQG QRW YHU\ HIÂżFLHQW One is unregulated and in some cases ZRUNV ZHOO LQ RWKHU FDVHV LW LV DOVR D mess. For vegetable crops, if farmers don’t have those linkages, they really can’t sell perishable products. There’s a massive lack of cold storage in India, for example.â€? As an economist, Baylis said that she studies how policy can create headaches for farmers and on the consumer end of the supply chain. “Global food security is often seen as a production issue, but often it’s not just lack of water or access to the right seeds,â€? she said. “There has been evidence that major famines, weren’t due to a lack of food production, they occurred because you had all of these other institutional crises or economic crises. “Some people on the outside look at the postharvest loss in India and say we need to develop a better mouse trap – to develop better storage. Our point is that although that’s a good thing, if you don’t have the right policy and economic incentives, the best mouse trap still won’t help.â€?

argill and Brazilian sugar and HWKDQRO WUDGHU &RSHUVXFDU are forming a new 50:50 joint venture (JV) to merge their global sugar trading activities. The partnership will build on the potential of both companies, and will connect in commercialization and trading of raw and white sugar. With combined global supply chain RI ERWK WKH ÂżUPV WKH -9 ZLOO EH able to move a wide range of sugar qualities from port to destination HIÂżFLHQWO\ FDWHULQJ WR FXVWRPHU

requirements worldwide. It will also EHQHÂżW IURP &RSHUVXFDUÂśV JOREDO footprint and supply, including in %UD]LO 7KDLODQG ,QGLD &HQWUDO America and Australian regions. &RSHUVXFDU KDV LWV VWUDWHJ\ RI achieving a global footprint in WKH VXJDU PDUNHW &RSHUVXFDU also enhances its unique business model, based on large-scale supply, logistic capacity and the integration of all links of the chain, from the producers to the customers. :KLOH &DUJLOO KDVW WKH VWURQJ

analytical capabilities of its trading teams combined with the global footprint of this new joint venture, will offer our customers a distinct understanding of the global market. A new name for the JV, which will be based in Geneva, Switzerland, will be announced soon. It will RSHUDWH RIÂżFHV LQ +RQJ .RQJ 6DR Paulo, Miami, Delhi, Moscow, Jakarta, Shanghai, Bangkok and Dubai.

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Vol. 09, Issue 06, April, 2014

43

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PACKAGING NEWS

Dabur enters Packaged Coconut Water market with RĂŠal Activ

1

ew Delhi, April 02, 2014: Dabur India Ltd, the country’s leading packaged fruit juice & beverage maker, today announced the expansion

of its packaged food business with the launch of 100% natural Tender &RFRQXW :DWHU XQGHU WKH 5pDO $FWLY EUDQG 5pDO $FWLY 7HQGHU &RFRQXW Water is rich in minerals, totally pure and 100% natural with no added sugar, preservatives, making it the purest liquid second only to water. Announcing the launch Dabur India /WG &DWHJRU\ +HDG )RRGV 0U 3UDYHHQ -DLSXULDU VDLG ³&RFRQXW is nature’s miracle fruit. The health EHQH¿WV RI FRFRQXW ZDWHU DUH numerous. It has natural hydrating qualities and is a great source of nutrients. Naturally rich in minerals and electrolytes, coconut water UHFKDUJHV DQG GHWR[L¿HV \RX 'HPDQG IRU &RFRQXW ZDWHU LV JURZLQJ E\ WKH day as more and more consumers are beginning to realize the endless EHQH¿WV RI QDWXUDO FRFRQXW ZDWHU Dabur has always been known for offering natural, healthy products that provide wholesome nutrition. :LWK WKH ODXQFK RI 5pDO $FWLY &RFRQXW Water, we are further expanding our fruit-based beverages category to give our consumers more choice to make their

modern hectic lifestyle healthier.â€? 7KH QHZ 5pDO $FWLY &RFRQXW ZDWHU ZLOO be available in 200 ml bottle priced at Rs. 35. Dabur will soon be executing a 360-degree marketing campaign to promote the product. This will include outdoor advertising, television & print campaigns and social media marketing. Dabur has been operating the 100% IUXLW MXLFH PDUNHW ZLWK LWV EUDQG 5pDO Activ, which offers a range of fruit and vegetable juices with no added sugar & QR DGGHG SUHVHUYDWLYHV 5pDO KDV DOZD\V been at the forefront of innovation, having pioneered the concept of packaged fruit MXLFHV LQ ,QGLD DQG DOVR EHLQJ WKH ÂżUVW to introduce 100% fruit juices and fruitvegetable juices in the country. 5pDO $FWLY LV SRVLWLRQHG DV D KHDOWK\ tasty alternative to mid-meal Snacking, which helps one to manage weight effortlessly. The brand proposition is ‘Snack Healthy, Stay Fit’. As part of its continuous endeavor to position itself as a Healthy Snacking Brand, Dabur expanded the range with the launch of ,QGLDÂśV ÂżUVW IUXLW ÂżEHU EHYHUDJH 5pDO $FWLY )LEHU DQG 5pDO $FWLY 'ULQNLQJ Yoghurts.

Ruchi Soya to enter RTE foods biz

breakfast cereal segment, as well as select Indian snacks such as upma (popular in the South) and poha (popular in Maharashtra), Alok Mahajan, Head (Marketing), told Business Line. Industry estimates put the total readyto-cook and eat market (both organised dible oil major Ruchi Soya foraying into read-to-cook breakfast and and unorganised) at $ 13 billion last Industries Ltd of Indore is select Indian snacks segment. “We will be year. gearing up to bite into the launching these products in the next one Another product in the pipeline is branded ready-to-cook food segment. to two years. Some of them will be under branded such as tomato-based ketchThis forms an important part of its Nutrela brand, but we will also be coming up and sauces. It is setting up a tomato new journey from an edible oil player out with new brands,â€? Satendra Aggarwal, processing unit in Maharashtra in a WRZDUGV EHFRPLQJ D EUDQGHG )0&* &KLHI 2SHUDWLQJ 2IÂżFHU VDLG joint venture with Japan’s Kagome ÂżUP 7KH 5V FURUH FRPSDQ\ KDV He was in the city to launch the company’s and Mitsui. “The plant will be ready edible oil brand Ruchi and soya food UH EUDQGHG SUHPLXP UHÂżQHG VXQĂ€RZHU RLO within a year. Initially, we will be brand Nutrela in its portfolio. Sunrich, with new packaging and value- offering processed tomato and later Having just launched Nutrela Instant, addition. we will move into tomato-based food the company is now in the process of Ruchi is working on products in the products,â€? Aggarwal said.

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44

Vol. 09, Issue 06, April, 2014

Oil & Fats

Ruchi Soya adds premium sun flower oil ‘Sunrich’ in the kitty

product a success,â€? said Ajay Malik, VP, South. “With the launch of the product, we want to satisfy the requirement of housewives by offering them both healthy and tasty oil at an affordable price,â€? he added. 7KH QHZ Âł6XQULFKÂś UHÂżQHG VXQĂ€RZHU RLO is available in 500ml, 1 litre and 2 litre uchi Soya Industries Ltd, one This is expected to grow with a compound pouches and 5 litre jars and even in a of India’s largest fast moving annual growth rate of around 10 per cent 15-litre bulk pack both in jars and tins. FRQVXPHU JRRGV )0&* DQG between 2013-14 to 2016-17. It is available across all grocers, edible oil manufacturers, launched a The entire consumer edible oil market neighborhood kiranas and general UDQJH RI SUHPLXP UHÂżQHG VXQĂ€RZHU RLO DOO Ă€DYRXUV LQ 7DPLO 1DGX LV DERXW stores apart from modern retail chains, ODNK WRQV SHU \HDU RI ZKLFK VXQĂ€RZHU supermarkets and standalone self-service branded ‘Sunrich’. The company is expecting to grab a 10 per oil contributes more than 60 per cent to stores. FHQW VKDUH RI WKH VXQĂ€RZHU RLO VHJPHQW E\ the total edible oil consumed. the end of next year. Speaking to reporters, Satendra Aggarwal, With the South being &22 5XFKL 6R\D ,QGXVWULHV /WG prime region for the said the company had been providing VXQĂ€RZHU PDUNHW customers healthy edible oil for over ‘Sunrich’ is expected three decades now and the introduction to do very well RI WKH QHZ SURGXFW 6XQULFK LV WKH ÂżUVW here, said company step in its journey to establish a dominant authorities. SUHVHQFH LQ WKH VXQĂ€RZHU RLO VHJPHQW LQ “Ruchi Soya has great strength the country. terms of 7KH FXUUHQW VXQĂ€RZHU RLO PDUNHW LQ ,QGLD in and is worth over `180 billion, of which, infrastructure South India is the biggest contributor with distribution channels around 70 per cent contribution through in southern India to make this new consumption.

5

Procurement of palm by India depleted

this year. The advance reduced Indian GHPDQG IRU SDOP DQG HQFRXUDJHG UH¿QHUV and traders to buy alternative oils.. The palm oil imports has depleted after international prices surged and reduced the difference with soft oils, and quite an Imports of the main amount of the consumption has shifted FUXGH DQG UH¿QHG SDOP WR VR\EHDQ DQG VXQÀRZHU RLOV oils fell 24 percent to Purchases of crude soybean oil probably 526,000 metric tons jumped almost fourfold to 173,000 tons in from a year earlier, the 0DUFK IURP D \HDU HDUOLHU DQG VXQÀRZHU median of estimates oil imports increased to 100,000 tons from six processors from 90,655 tons, the survey showed. and brokers compiled Palm oil imports dropped 38 percent in by Bloomberg show. January and fell 50 percent in February Total vegetable oil from a year earlier. imports, including for India imports more than 50 percent of its industrial use, dropped cooking oil demand, shipping palm from 9.9 percent to 808,000 Indonesia and Malaysia, and soybean oil alm oil imports by India, the tons, it showed. from the United world’s largest buyer has gone Palm futures traded in Kuala Lumpur Palm oil demand should improve from down this month as the highest surged last month to the highest since May onward as people will start buying SULFHV VLQFH VSXUUHG UH¿QHUV September 2012 on concern that dry IRU 5DPDGDQ &RPPXQDO PHDOV GXULQJ and traders to buy more soybean and weather in Malaysia and Indonesia, the Ramadan, which is set to start by June VXQÀRZHU RLOV top producers, would cut output later end this year, usually boost demand.

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Vol. 09, Issue 06, April, 2014

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Review on Fishery in Kerala Perspective ABSTRACT: This paper investigates Kerala fishery sector and its impact on ecosystem, and socioeconomic impact of ban on fisheries on the fishing labour and their dependence on fishing as livelihood. The paper analyses the viability of various mechanized fishing units in the State of Kerala using different economic and financial indicators. The study aims to provide a background to fisheries in Kerala with focus on seafood export from the State using commodity, quantity, value and country wise data. The study also aims to map the flow of key export species from landing site to the port of dispatch in order to list the main factors that determines the seafood export chains in the state. The report ends with brief note on the degree of dependence of the poor within the fishing community on seafood industry and suggestions on improving the livelihood security of fish workers with resource conservation.

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

46

INTRODUCTION: Fisheries and aquaculture make crucial contributions to the world's wellbeing and prosperity. According to the FAO, Fisheries and Aquaculture Department LQ WKH \HDU WKH WRWDO ÂżVKHULHV and aquaculture supply in the world was DERXW PLOOLRQ WRQQHV RI ÂżVK ZLWK D total value of US$217.5 billion) out of which about 128 million tonnes were utilized for human consumption. As, Vol. 09, Issue 06, April, 2014

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Vol. 09, Issue 06, April, 2014

47

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RB/BA/1306FCA2

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SEA A FOOD our study is based on Kerala perspective ¿VKHU\ LQ WKH EHORZ WDEOH UHSUHVHQWV SURGXFWLRQ ¿VK RYHU WKH \HDUV KRZ PDULQH DQG LQODQG ¿VKHU\ ÀXFXODWH LQ global and national sphere.

The above trend shows that although RYHUDOO ÂżVK SURGXFWLRQ LQ ,QGLD LV ULVLQJ WKH PDULQH ÂżVK SURGXFWLRQ KDV EHHQ GHFOLQLQJ RYHU WKH \HDUV DV PDULQH ÂżVKHULHV are passing through a critical phase due to the present rate of biodiversity loss and ÂżVKLQJ SUDFWLFHV WKURXJKRXW WKH ZRUOG However, it has not affected in land ÂżVKHULHV DQG WKH VDPH LV ULVLQJ DIWHU WKH 2001-02. $ JUDSKLFDO SUHVHQWDWLRQ RI WRS VL[ ÂżVK producing states of India from 2004-05 to 2010-11 is shown below. )LJ SHUFHQWDJH VKDUH RI WRS VL[ ÂżVK producing states of India (lakhs tonnes)

7KH GHPDQG RI ÂżVK DQG ÂżVKHU\ SURGXFWV are growing globally and the Asia contributes the largest share in the global sphere. A closer look at the statistics shown in below table -2 indicate that the growth in the global inland capture ÂżVKHULHV LV ZKROO\ DWWULEXWDEOH WR $VLDQ 7KH DERYH ÂżJ VKRZV $QGKUD 3UDGHVK and West Bengal are leading at the top countries. ÂżVK SURGXFLQJ VWDWHV ,Q FDVH RI .HUDOD it is noticed that though there is rise in ÂżVK SURGXFWLRQ WKH \HDU DIWHU that the production has progressively declined. In case of Tamil Nadu, Gujarat DQG 0DKDUDVKWUD WKHUH LV DOVR VLJQLÂżFDQW fall over the years.

INDIA FISHERIES DEVELOPMENT: India is endowed with a long coast line NPV WRWDO ÂżVKHULHV H[SRUW 86 ELOOLRQ DQG ÂżVKHUPDQ SRSXODWLRQ DURXQG 14,485,354. India is one of the major ÂżVK SURGXFLQJ FRXQWLHV LQ WKH ZRUOG DQG LV SODFHG DW WKLUG SRVLWLRQ LQ LQODQG ÂżVK production. During 2010-11, India‘s total ÂżVK SURGXFWLRQ ZDV ODNKV WRQQHV of which 32.2 lakhs tonnes was from marine sector and 50.7 lakhs tones was IURP ,QODQG VHFWRU UHVSHFWLYHO\ ÂżJ ,W LV VLJQLÂżFDQW WKDW ZKHUHDV WKH ÂżVKHULHV sector has contributed 1.07% of National GDP, 5.30% of the GDP has resulted IURP $JULFXOWXUH VHFWRU 3HU FDSLWD ÂżVK availability is 9.0 (Kg.), the annual export HDUQLQJV IURP ÂżVKHULHV LV FURUH and employment generated through this sector is 14 million.

AN OVERVIEW OF THE FISHERIES SECTOR IN KERALA ,Q .HUDOD ¿VKLQJ LQGXVWU\ RFFXSLHV an important position in its economy. Kerala’s share in the national marine ¿VK SURGXFWLRQ LV DERXW 7KH water resources of the state comprise of coastline of 590 km length. Fisheries sector contribute 3% of the GSDP of the state. The share of Kerala is 8.2% to India RQ WRWDO ¿VK SURGXFWLRQ Fig-3 Total Fish production in India and Kerala from 2002-2011

7KH DERYH )LJ UHSUHVHQWV WRWDO ÂżVK production in Kerala is declining over the years, whereas in the national prospective, WKH WRWDO ÂżVK SURGXFWLRQ RI ,QGLD LV ULVLQJ DIWHU 6LJQLÂżFDQWO\ .HUDOD VWLOO occupies second highest contributor of PDULQH ÂżVK DIWHU 7DPLO 1DGX +RZHYHU it is noticeable that during 2010-11, 5.6 ODNKV WRQQHV RI PDULQH ÂżVK ZHUH SURGXFHG

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in Kerala showing decease of 0.10 lakhs tonnes (1.75%) than the previous year. 7KH EHORZ )LJ VKRZV WKH LQODQG ¿VK production has risen from 2007-08, ZKLOH WKH PDULQH ¿VK SURGXFWLRQ WHQGV WR ÀXFWXDWH Fig-4 Fish production in Kerala (20022011) in lakhs tonnes

MARINE FISHING IN KERALA Kerala is coastal state and is bordered on the west by the Arabian sea consisting ULFK PDULQH ÀRUD DQG IDXQD 7KH VKDUH RI PDULQH ¿VK SURGXFWLRQ LQ .HUDOD FRQWULEXWHV RI WKH WRWDO ¿VK SURGXFWLRQ of Kerala. On the contrary, India’s marine ¿VK SURGXFWLRQ LV WKDW FRQWULEXWHV WKH WRWDO ¿VK SURGXFWLRQ *UDGXDOO\ RYHU WKH \HDUV VKRZQ WKH DERYH ¿J PDULQH species are diminishing. Fig -5 Percentage share of Marine & Inland Fish Production (2010-10)

The main factors which are adversely affecting and causing decline in the PDULQH ÂżVK SURGXFWLRQ LQ .HUDOD RYHU the years, may be on account of the following:a The global phenomena of loss of marine bio-diversity and consequent decrease in the fodder on which WKH PDULQH ÂżVKHULHV DUH JHQHUDOO\ dependent for their survival, b Water pollution and emission of DIĂ€XHQW WR WKH VHD KDV DOVR FDXVHG adverse effect on the overall health RI PDULQH ÂżVKHULHV c) The coastline of Kerala connecting the Bay of Bengal and the Indian Ocean through the Palk Strait and across it constitutes one of the major sea routes and there are numerous LQVWDQFHV RI DIĂ€XHQW HPLVVLRQ DQG spillage from the Ships, which has affected the marine bio-diversity, thereby causing decline in the PDULQH ÂżVKHULHV G 6WDJQDWLRQ LQ WKH PDULQH ÂżVKHULHV on account of high level of wasteful Vol. 09, Issue 06, April, 2014

SEA FOOD catch and destruction of egg bearing DQG MXYHQLOH PDULQH ¿VK e Above all, the over dependency on PDULQH ¿VKHULHV E\ ORFDO SRSXODWLRQ which has resulted in the excessive DQG LQGLVFULPLQDWH ¿VKLQJ LQ WKH Kerala coastline. Due to the reasons WKDW PDULQH ¿VKHULHV FDQQRW EH steadied and increased due to human IDFWRUV VXFK DUWL¿FLDO EUHHGLQJ DQG ¿VK FXOWLYDWLRQ DV LV WKH FDVH LQ ,QODQG ¿VKLQJ 7KH KHDOWK RI PDULQH ¿VKHULHV LV LQWULQVLFDOO\ OLQNHG ZLWK various natural phenomena and thus, WR HQVXUH WKH ORQJ WHUP EHQH¿W WR WKH PDULQH ¿VKHULHV RQH KDV WR HUDGLFDWH the various environmental hazards presently being encountered. f Fish farmers and their communities are also often exposed to more prolonged hazards such as the spread RI ¿VK GLVHDVH PLQLQJ LQGXVWU\ DQG urbanization, which ultimately affect aquatic life in the sea. J 6RPH ¿VKLQJ WHFKQLTXHV VXFK as dredging and trawling cause widespread damage to marine habitats and organisms living on the VHD ÀRRU Marine ecosystems are in global decline. 7KH PDLQ UHDVRQ LV XQVXVWDLQDEOH ¿VKLQJ practices, which follow from the following factors: inappropriate incentives, high demand for limited resources, poverty, inadequate knowledge, ineffective governance, and interactions between ¿VKHU\ VHFWRU DQG RWKHU DVSHFWV RI WKH environment (FAO 2002). $V .HUDOD VKDUH RQ PDULQHœV ¿VKHU\ LV PXFK KLJKHU WKDQ LQODQG ¿VKHU\ WKRXJK PDULQHœV ¿VKHU\ LV GLPLQLVKLQJ RYHU the years, but it has the comparative DGYDQWDJH RQ PDULQH ¿VKHU\ 0DULQH ¿VK SURGXFWLRQ LV LGHQWL¿HG DFURVV WKH districts in Kerala.

The above Fig-6 shows that the share RI PDULQH ÂżVK SURGXFWLRQ LV KLJKHVW LQ Alappuzha (23.1%) followed by Kollam (20.3 %) and Kozhikode (15.0%) respectively. On the other hand, the share of inland Vol. 09, Issue 06, April, 2014

ÂżVK SURGXFWLRQ LV KLJKHVW LQ (UQDNXODP (24.4%) followed by Kasaragode (17.8%) and Alappuzha (13.2 %) respectively. The DERYH UHVXOW VLJQLÂżHV ÂżVK SURGXFWLRQ (marine and inland) is highest in Alappuzha. As the Alappuzha is situated 62 kilometres (39 miles) to the south of Kochi and 155 kilometers (96 miles) north of Trivandrum. It is geographically surrounded by freshwater rivers and Arabian sea, the length of the coast line is 82 km also the geographical climate and better tranport access by air, rail, road enhance the city.

SURGXFWV LV IUR]HQ ÂżVK WR IUR]HQ VKULPS Fig-8 Percentage share of item wise export of marine products during 2009-10

This is shown in the above Fig- 8 that WKH PRVW WUDGHG LWHP LV IUR]HQ ÂżVK notwithstanding that shrimps, which are most sellable in international market, are also found in abundance in India including the Kerala coastline. Though shrimps can be bred in the coastal climate EXPORT OF MARINE PRODUCTS IN like in Kerala and Tamilnadu, due to KERALA excessive by catch, pollution, adversely 'XULQJ WKH VKDUH RI PDULQH ÂżVK affecting the shrimp farming in India. SURGXFWLRQ WR WKH WRWDO ÂżVK SURGXFWLRQ RI Shrimp farming is an aquaculture business the state was 82% and is one of the major for the cultivation of marine shrimp or contributors to foreign exchange earnings prawns for human consumption. The through sea food exports. The state has total global production of farmed shrimp WZR PDMRU ÂżVKLQJ KDUERXUV DW &RFKLQ DQG reached more than 1.6 million tonnes in 6DNWKLNXODQJDUD DQG DERXW ÂżVK 2003, representing a value of nearly 9 landing centres distributed over 335 billion U.S. dollars. About 75% of farmed ÂżVKLQJ YLOODJHV 2I WKH ODNK DFWLYH shrimp are produced in Asia, in particular ÂżVKHUPHQ VSUHDG RYHU QLQH FRDVWDO VWDWHV LQ &KLQD 7KDLODQG DQG LQ WKH 3KLOLSSLQHV ODNK ÂżVKHUPHQ EHORQJ WR .HUDOD The other 25% are produced mainly in There are some predominant species Latin America, where Brazil is the largest which are more in demand like sardine, producer. The largest exporting nation is PDFNHUHO ULEERQ ÂżVK DQG VKULPSV PRVW Thailand exported items) are produced in Kerala FRDVW 6RPH PLJUDWRU\ PDULQH ÂżVK OLNH AQUACULTURE IN KERALA 3HODJLF ÂżQ ÂżVKHV FRQWULEXWHV WRWDO ÂżVK The Agency for Development of landings-71%), Molluscs, Demersal Aquaculture, Kerala (ADAK) was ÂżQ ÂżVKHV DQG &UXVWDFHDQV DUH WKH PRVW established in 1989. Kerala government sellable item in the international market. has also launched matsyakeralam scheme During 2009-10 Kerala export on with the objective of increase in export marine products 15.8% to India's marine RI ÂżVK DQG ÂżVK SURGXFWV WR FUHDWH QHZ products. The percentage share marine employment opportunities in rural areas export product of Kerala over India is through the development of inland and decreasing. brackish water aquaculture. The brackish This is shown in the below Fig-7. water shrimp culture is practised in 3RNNDOL ÂżHOGV RI .HUDOD ,QWHJUDWLRQ RI ULFH ÂżVK IDUPLQJ JLYHV KLJK UHWXUQ WR the farmers. It also helps to improve rice yield due to organic fertilisation through ÂżVK H[FUHWD DQG DOVR FRQWURO RI XQZDQWHG algae. Yet, marine aquaculture needs to strengthen, especially for shrimps Fish is a globally traded good. For many farming. Role of Aquaculture should be developing countries, it is an important introduced in Kerala for high demand on QHW H[SRUW JRRG EXW VLJQLÂżFDQWO\ LQ PRVW marine product like shrimp. of these countries management is poor. The most valuable component of seafood VISION FOR FISH FARMING trade is shrimp, with world trade in 2000 2XU YLVLRQ RQ ÂżVKHU\ VKRXOG EH valued at more than $10 billion (FAO sustainable utilization of natural resources 2002b). In India major export in marine RQ GHYHORSPHQW RI ÂżVKHULHV VHFWRU 49

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SEA A FOOD both marine and inland. To achieve the GHVLUHG HFRQRPLF JURZWK LQ ÂżVKHU\ food & nutritional security and socioHFRQRPLF GHYHORSPHQW IRU ÂżVKHUPDQ should be strengthened. Some studies say, there should ban on mechanized ÂżVKLQJ RU FRPPHUFLDO ÂżVKLQJ WR SURWHFW the ecosystem. But in the perspective of Kerala, an equitable approach is required considering most of the rural population LQ .HUDOD GHSHQG RQ ÂżVKLQJ IRU WKHLU livelihood. SOCIAL ASPECT: KERALA FISHING COMMUNITIES 7KH ÂżVKLQJ FRPPXQLWLHV RI .HUDOD also depend on seafood exports for their livelihood. Fishermen population in Kerala is about 11.52 lakh out of 33.38 million of the total population. 7KH SURGXFWLYLW\ WRWDO TXDQWLW\ RI ÂżVK produced to total labour used-active ÂżVKHUPHQ RI HDFK GLVWULFWV RI .HUDOD DUH LGHQWLÂżHG VKRZQ LQ )LJ Fig-9 District wise productivity of marine DQG LQODQG ÂżVK LQ .HUDOD

result in marginalization in traditional ÂżVKLQJ LW LV ZRXOG EH PRUH UHOHYDQW WR understand that such a shift shall also EULQJ PRGHUQL]DWLRQ LQ ÂżVKLQJ WHFKQLTXHV which would ultimately improve the socio-economic life of the traditional ÂżVKHUPHQ DQG IXUWKHU ERRVW ÂżVKLQJ DV D source of long term sustainable livelihood and food. The Kerala Swathanthra Malsya Thozhilali Federaton (KSMTF) was HVWDEOLVKHG E\ WKH .HUDOD ÂżVKHUPHQ union. The basic objective to establish KSMTF is to work for the socio-economic and political development and education RI ÂżVKHUPHQ FRPPXQLW\ LQ .HUDOD ZKR DUH LQYROYHG LQ ÂżVKLQJ DQG PDUNHWLQJ RI ÂżVK ERWK RI LQODQG DQG PDULQH VSHFLHV DQG WR ZRUN IRU WKH ULJKWV DQG EHQHÂżWV RI ÂżVK workers. 1 Thus, appropriate policy measures and legal framework for the OLYHOLKRRG VHFXULW\ RI ÂżVKHUPHQ LQ the mechanized sector or commercial sector should be framed. 7UDGLWLRQDO ÂżVKHUPHQ VKRXOG EH trained with use of trawling nets, i.e. (train them with modern technique within the traditional sector. 2 Export of marine products should be done in consonance with environmentally sound management programmes. Some of the good practices done by countries in relevant exports on marine products:

7KH DERYH ÂżJXUH VKRZV 3DODNNDG DQG Kasaragode have highest productivity LQ ,QODQG ÂżVK SURGXFWLRQ 5HODWLYHO\ Kollam and Alappuzha have highest SURGXFWLYLW\ LQ 0DULQH ÂżVK SURGXFWLRQ VIETNAM The productivity in Thrissur both Inland In 2011, the total export volume of DQG 0DULQH ÂżVK SURGXFWLRQ LV TXLWH Vietnam seafood is estimated to hit over impressive. Modernization and mechanization of WKH ÂżVKHULHV LQ .HUDOD FDQ LPSURYH SURGXFWLYLW\ LQ WKH ÂżVKLQJ VHFWRU 7KH Government of India and other agencies have already put forces in improving .HUDOD ÂżVKLQJ VFHQDULR E\ LPSOHPHQWLQJ schemes and programmes like Housing Scheme, Matsyakeralam, Insurance FRYHU IRU ÂżVKLQJ LPSOHPHQWV 3HQVLRQ WR ÂżVKHUPHQ PRGHUQLVDWLRQ RI FRXQWU\ FUDIWV SXUFKDVH RI ÂżVKLQJ QHWV VDYLQJ FXP UHOLHI VFKHPH IRU WKH SRRU ÂżVKHUPHQ .HUDOD FDQ DFKLHYH WRS SRVLWLRQ LQ ÂżVK export globally by bridging the gaps EHWZHHQ WKH WUDGLWLRQDO ÂżVKLQJ VHFWRU and trawling sector. Though, shifting of IRFXV WR H[SRUW RULHQWHG ÂżVKHULHV ZRXOG For latest updates every hour, logon to http://www.agronfoodprocessing.com/

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1.5 million MT. But in the other hand, there is huge shortage in raw material in domestic market, due to hiking input costs for aquaculture, disease and bad weather WKH VXSSO\ RI UDZ ¿VK KDV GHFOLQHG ,Q RUGHU WR DFKLHYH WKH H[SRUW RI PDULQH ¿VK for the satisfaction and requirement of international markets, VASEP proposed some solutions as follows: (QKDQFLQJ GRPHVWLF ¿VKHU\ SURGXFWLRQ and processing capacity ‡ Focus on planning and developing aquaculture, environmental protection and consistent management of quality of seed, feed, veterinary drugs in farming shrimp, pangasius and other species to ensure quality and food safety and hygiene. ‡ Reduce 10-20 percent of post-harvest losses to increase supply of raw material for processing. ‡ Apply modern technologies in aquaculture to raise productivity and quality and lower the price of UDZ PDWHULDO LQFUHDVH YDOXH DGGHG products with highly economic value in accordance with consuming trend in international markets. BOOSTING RAW MATERIAL IMPORT ‡ Vietnam needs to hold initiative in attracting foreign investors who bring raw material into Vietnam to process. Enterprises desire to raise raw material import from US$500 million at present to US$2.5- 3 billion per year by 2020 to take advantages of huge processing capacity (over 2.5 million MT per year), the good food safety and hygiene conditions in the

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region, plentiful and skilful source of labour with low cost. Along with importing wild-caught ÂżVK VTXLG RFWRSXV PDULQH VKULPS PDULQH ÂżQÂżVK 9LHWQDP QHHGV to speed up importing farmed ÂżVK VKULPS ÂżQÂżVK IURP RWKHU countries with low competitiveness in processing industry. Promote tight cooperation in catching, aquaculture with foreign countries, ensure raw material preservation before repatriating

VIETNAM TO PROCESS AND REEXPORT. Challenges in quality, food safety and hygiene and competitive capacity ‡ Importers are applying stricter requirements in food safety and K\JLHQH &RQWUROOLQJ IRRG VDIHW\ and hygiene in production chain by enterprises to ensure quality, food safety and hygiene are causing barriers to Vietnam seafood development. There are some following suggestions by VASEP. ‡ The government needs to support enterprises in establishing a testing system in production chain, ensuring consistence in applying standards, Vol. 09, Issue 06, April, 2014

practices in food safety and hygiene management from raw material producing, sourcing, transporting and processing to export. ‡ The government should raise awareness of farmers, enterprises and processors for their responsibilities in ensuring quality, food safety and hygiene. Administrative procedures must be VLPSOL¿HG WR VDYH WLPH and costs in testing exported consignments by competent authorities. ‡ The government should guarantee a sound banking and credit system to support and encourage farmers and ¿VKHUPHQ WR H[SDQG their production and ensure quality of raw material.

harvested from marine and freshwater environments. There are two main areas that have the potential for change: microbial pathogens, and harmful algal blooms. Microbial pathogens &OLPDWH FKDQJH LV H[SHFWHG WR DFFHOHUDWH the water cycle with increased precipitation in the tropics and at high altitudes, drier conditions in subtropics and increased frequencies of extreme GURXJKWV DQG ÀRRGV (YHQWV VXFK DV ÀRRGV DUH OLNHO\ WR disrupt sanitary infrastructure around ¿VK KDUYHVWLQJ DQG DTXDFXOWXUH VLWHV DIIHFWLQJ ¿VK VDIHW\ 7KH SUHVHQFH RI Salmonella in rivers and the marine environment has been related to torrential UDLQV DQG VWRUP JHQHUDWHG ÀRZV DQG WKH pathogen could thus reach aquaculture VLWHV RU FRQWDPLQDWH ¿VK LQ FRDVWDO ZDWHUV Outbreaks of illness caused by Vibrio SDUDKDHPRO\WLFXV LQ VKHOO¿VK LQ &KLOH have been related to the arrival of warm equatorial water during El Niùo events.

Harmful algal blooms Harmful algal blooms are a completely JAPAN natural phenomenon that have occurred Food safety throughout recorded history in all parts In Japan, distrust of regulatory food RI WKH JOREH :KHUHDV ZLOG ¿VK VWRFNV safety has been rising among thepublic. are free to swim away from problem People’s growing concern has been DUHDV FDJHG ¿VK DQG VKHOO¿VK DUH WUDSSHG triggered by various problems, including DQG WKXV FDQ VXIIHU PRUWDOLWLHV DQG the occurrence of bovine spongiform or become toxic. Of greatest concern encephalopathy, commonly known as to human society are algal species that mad cow disease, in 2001. Against this SURGXFH SRWHQW QHXURWR[LQV WKDW FDQ ¿QG background, Japan has enacted the Food WKHLU ZD\ WKURXJK VKHOO¿VK DQG ¿VK WR Safety Basic Law, a comprehensive consumers, where they cause a variety law to ensure food safety to protect the of gastrointestinal and neurological health of the public. In the wake of the illnesses. Worldwide, almost 2 000 cases development of the basic law and other of food poisoning from consumption related laws, Japan has introduced a risk RI FRQWDPLQDWHG ¿VK RU VKHOO¿VK DUH analysis approach (described above) to the reported each year. Some 15 percent of national food safety control programme these cases prove fatal. In the past three work. The Food Safety Basic Law assigns decades, harmful algal blooms seem to responsibility for risk assessment, and the have become more frequent, more intense Food Sanitation Law and other related and more widespread, in part ascribed to laws identify who are responsible for risk climate changes. The seafood industry management. (capture and farmed) must monitor for an increasing number of harmful algal FOOD SAFETY COMMISSION species in the water column and for an ESTABLISHED UNDER THE FOOD increasing number of algal toxins in SAFETY BASIC seafood products. Global climate change Climate change and food safety is adding a new level of uncertainty The earth’s climate is changing, and to many seafood safety monitoring WKLV PD\ LQÀXHQFH WKH VDIHW\ RI IRRG programmes. 53

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Vol. 09, Issue 06, April, 2014

SEA FOOD THAILAND Canning of shrimps Thailand is the highest exporter of shrimp. Thailand has been able to achieve this, merely by not producing shrimps, but also by making them value-added products undertaking processing activities VXFK DV ÂżOOHWLQJ DQG FDQQLQJ 3ULYDWH sector companies appear unwilling to invest in more sophisticated production equipment in developing countries if their activities are not supported by the public infrastructure. &RPSDQLHV FDQ DQG GR UHORFDWH processing to developing countries including to take advantage of lower labour costs where they have FRQÂżGHQFH LQ WKH ORFDO DGPLQLVWUDWLYH systems (including safety and quality management regimes). Integrated supply chains mean closer collaboration with import markets. This could also mean opportunities for transfers of technology and expertise to developing countries. 2 Some countries have introduced VWDWH PHGLDWHG FHUWLÂżFDWLRQ procedures to certify their safety and environmental credentials, in particular in their aquaculture industries. 3 This can be seen as a proactive strategy to respond to safety and quality demands from import markets by promoting themselves as suppliers of safe and high quality ÂżVK DQG VHDIRRG H J 7KDL 4XDOLW\ Shrimp 3) Undertaking training programme on sea food quality assurance, microbiological methods, value added products preparations VXFK DV ÂżVK SLFNOHV FXWOHWV ÂżQJHUV SDSDGV K\JLHQLF KDQGOLQJ RI ÂżVK fabrication of nets, skill development WUDLQLQJ IRU UXUDO ÂżVK PDQ VKRXOG implemented. 4 High value marine product should be given more priority in farming for export purpose Aquaculture farming technique from Thailand (transfer of technology) for all shrimps species VKRXOG EH LPSOHPHQWHG OLNH DUWLÂżFLDO pond near the sea coast. 5 Although, for inland and ornamental ÂżVKHULHV DTXDFXOWXUH LV TXLWH DFWLYH in India, as well as in Kerala. But more focus is required to be given on quality of farming. Vol. 09, Issue 06, April, 2014

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5 ' VWXGLHV LQ ¿VKHU\ VKRXOG EH HQKDQFHG VR WKDW UXUDO ¿VKHUPHQ could be trained to adopt and utilize VXFK WHFKQRORJ\ LQ ¿VKLQJ ZLWKRXW damaging the environment. Also, on energy-saving technologies carried out by public–private sector initiatives to commercialize economically viable on conventional ¿VKLQJ PHWKRGV 0DLQWDLQLQJ WKH KDUERXUV DQG ¿VK landing center, it is seen the port areas are always over crowed with ships that directly or indirectly affect WKH ¿VK ODQGLQJ Post-harvest Practices and Trade Responsibilities should be encouraged. Free trade Agreement (FTA) s should HQFRXUDJHG LQ .HUDODœV ¿VK IDUPLQJ WKRXJK WUDGLWLRQDO ¿VKHUPHQ RSSRVHG the imports from other countries, but some other alternative should be PDGH IRU WKH ¿VKHUPDQ OLYHOLKRRG

ENVIRONMENT ASPECT: Actions to be undertaken on loss biodiversity in sea: As we know for our existence, over the years, we have been dependent relied on the oceans – for food, as a waste dump, for recreation, for economic opportunities and soon. With more than half the world’s population now living within 100 kilometers of the coast, it’s not surprising that our activities are taking their toll

55

on the sea and its overall biodiversity. Human impacts have increased drastically with rapid population growth, substantial developments in technology DQG VLJQLÂżFDQW FKDQJHV LQ ODQG XVH RYHU ÂżVKLQJ SROOXWLRQ HWF )XUWKHU species which are introduced to marine environment due to human factors either intentionally or accidentally (introduced species) also pose threat to our marine environment. Due to the above reasons, our marine life are threatened or endangered. &RQVHUYDWLRQ DQG XWLOL]DWLRQ RI ERWK LQODQG DQG PDULQH ÂżVKHULHV GHSHQG RQ UHVSRQVLEOH ÂżVKLQJ SUDFWLFHV 7KH PDULQH ÂżVK FDWFK LV VWDJQDWLQJ JOREDOO\ therefore, it is imperative to utilize maximum amount of available resource. ,Q .HUDOD VSHFLHV OLNH :KLWH ÂżVK DQG :KLWH VQDSSHUV &DW ÂżVK 6KDUNV DQG 5LEERQ ÂżVK DUH H[WLQJXLVKLQJ GD\ E\ GD\ Therefore, our aim should be: 1 Foster best practices in recreational ÂżVKHU\ L H LW QHHGV WR UHFRJQL]H WKDW IUHVKZDWHU UHFUHDWLRQDO ÂżVKHULHV GLIIHU IURP FRPPHUFLDO ÂżVKHULHV DQG aquaculture and that, they need to be GHDOW ZLWK LQ D ZD\ WKDW UHĂ€HFWV WKLV difference. 5ROH RI UHFUHDWLRQDO ÂżVKHULHV LQ sea should be minimized as that affects the marine life and on the contrary and in turn the same can be HQFRXUDJHG LQ LQODQG ÂżVKHU\

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SEA A FOOD

7KH W\SH RI ÂżVKHULHV ZKLFK DFW DV a catalyst to the expanding threats, such as habitat manipulation and destruction, resource overexploitation, and loss of biodiversity etc. should also be minimized. 4 Some of the good practice done in countries should be adopted like follows:,Q 1HZ =HDODQG ÂżVKHULHV DUH PDQDJHG by a quota system that sets catch limits for commercially important species and aims at sustainable management of our ÂżVK VWRFNV 7KH 5R\DO )RUHVW DQG %LUG Protection Society (NZ) publishes the Best Fish Guide to try and encourage us to make more sustainable choices when purchasing seafood. The list evaluates ÂżVK VWRFNV DQG E\ FDWFK OHYHOV DQG WKH ÂżVKLQJ PHWKRGV XVHG POSSIBLE SOLUTIONS Lower operational costs while fishing 7KH ÂżVKLQJ VHFWRU VKRXOG VWULYH WR IXUWKHU lower its fuel consumption and decrease ecosystem impacts. Despite a growing number of initiatives and experimentation with energy-reducing technologies, there is currently no viable alternative to fossil fuels for mechanically powered ÂżVKLQJ YHVVHOV +RZHYHU LW LV ZHOO demonstrated that, through technological LPSURYHPHQWV JHDU PRGLÂżFDWLRQV DQG EHKDYLRUDO FKDQJH WKH ÂżVKLQJ VHFWRU can substantially decrease the damage to aquatic ecosystems, reduce GHG emissions (which is a legal obligation for governments under existing international conventions) and lower operational costs for fuel without excessive negative LPSDFWV RQ ÂżVKLQJ HIÂżFLHQF\

consumption and sea-bed impacts without marked decrease in the catch of the target. Fuel savings of 25–45 percent and geardrag reductions of 20–35 percent have been reported.

connection from the vessel to the trawl headline. The cable will carry the video signalfrom the net camera and acoustic sensors, and it will also increase the vertical opening of the trawl. The concept will later also include an independent SCIENTIFIC TECHNOLOGY: system to adjust the distance of the doors A new semi-pelagic low-impact and from the sea bed. VHOHFWLYH WUDZO JHDU &5,36 WUDZO WKDW The objectives is to reduce the amount of is under development in Norway gear tickler chains, avoid excess weight in the GHVLJQV 7KH QHZ WUDZO GHVLJQ &5,36 beams, and use other stimuli (e.g. electric trawl) has a reduced bottom contact and pulses) as an alternative to chains to scare less drag compared with a conventional WKH WDUJHW ÂżVK RII WKH ERWWRP DQG LQWR WKH bottom trawl. The trawl doors and the net. The use of acoustics, light or any other footrope of the trawl are lifted off the additional stimuli to enhance encounters bottom. The front panels of the trawl are by target species within the catching zone replaced by herding ropes, and the aft of trawl nets is worth exploring. parts are made of square-mesh netting. The use of improved location and targeting This will reduce the drag of the trawl RI ÂżVK ZLWK WKH KHOS RI HOHFWURQLF VHDEHG while still maintaining the stimulation mapping tools and integrated global SOLUTIONS BY FISHING METHODS IRU KHUGLQJ WKH ÂżVK LQWR WKH FRGHQG 7KH navigation satellite systems has resulted Demersal trawling extension piece and the codend are made in avoidance of sensitive bottom habitats It is also known as bottom trawling or of four panels and include a net camera DQG KHOSHG WR PLQLPL]H ÂżVKLQJ HIIRUW DQG dragging, is one of the most widely and various selection devices to release fuel consumption. XVHG LQGXVWULDO ÂżVKLQJ PHWKRGV DURXQG XQZDQWHG ÂżVK IURP WKH WUDZO 7KH IRXU Multibeam acoustic technology, widely the world. It involves towing a large net panel design improves the stability of the used in sea-bed exploration, has been across the seabed targeting the species that trawl and the selection devices. The net successfully applied, for example, to live on the sea bottom. However, bottom camera gives real-time information of the mapping scallop beds off the east coast WUDZOLQJ KDV EHHQ LGHQWLÂżHG DV RQH RI WKH ÂżVK VSHFLHV DQG VL]HV HQWHULQJ WKH FRGHQG RI &DQDGD WKHUHE\ VXEVWDQWLDOO\ UHGXFLQJ PRVW GLIÂżFXOW WDVN WR PDQDJH LQ WHUPV and allows the skipper to make informed the time required to locate the grounds of bycatch and habitat impacts. There decisions regarding how to continue the DQG WKH DFWXDO ÂżVKLQJ WLPH are many techniques and operational ÂżVKLQJ SURFHVV adaptations available to reduce the drag 7KH WUDZO PD\ DOVR EH ÂżWWHG ZLWK DQ DFWLYH BOTTOM SEINING and weight of the bottom trawl gear mechanism to release unwanted catch. Bottom seining (Danish, Scottish and DQG WKHUHE\ WR UHGXFH VLJQLÂżFDQWO\ IXHO The trawl concept also includes a cable pair seining) is generally considered to For latest updates every hour, logon to http://www.agronfoodprocessing.com/

56

Vol. 09, Issue 06, April, 2014

SEA FOOD be a more environmentally friendly and IXHO HI¿FLHQW ¿VKLQJ PHWKRG WKDQ ERWWRP otter trawling. The gear is lighter in construction and the area swept is smaller than in bottom trawling. Moreover, because there are no trawl doors or heavy ground gear, there isless force on the sea bed. The light gear and low hauling speed PHDQ WKDW IXHO XVDJH FDQ EH VLJQL¿FDQWO\ lower than for a comparable trawling operation. Bottom seine nets are generally also regarded a aving low impact on benthic invertebrates. However, the high bycatch of both undersized individuals of the target species and individuals of nontarget species can be a problem in some VHLQH ¿VKHULHV TRAP-NET 7UDS QHWV DUH SDVVLYH ¿VKLQJ JHDU WKDW DUH usually set on traditional sites in the path RI PLJUDWLQJ ¿VK LQ UHODWLYHO\ VKDOORZ coastal waters. Leader-netting herds and JXLGHV ¿VK LQWR D KROGLQJ FKDPEHU RU pound where they are entrapped. The pontoon trap is a more recent innovation and offers various advantages compared with traditional trap-nets such as being easy to transport, handle and haul, adjustable in terms of size, target species and capture depth, as well as being predator-safe. Future developments may LQFOXGH ODUJH VFDOH RFHDQ EDVHG ¿VK traps together with the technology to DWWUDFW ¿VK 0RGHUQ WUDS QHW ¿VKHULHV FDQ EH HQHUJ\ HI¿FLHQW ÀH[LEOH VHOHFWLYH and habitat-friendly, providing catches of high quality as the catch is usuallyalive when brought aboard the vessel. Live capture provides the operator with a greater number of options to add value to the catch. However, designs and practices need to be developed to prevent the HQWDQJOLQJ RI QRQ ¿VK VSHFLHV LQ QHWWLQJ and mooring ropes of the trap.

at high speed over long distances. Pots are extensively used in the capture of crustaceans such as lobster and crab. Recent tests with collapsible pots have shown promising results for Atlantic FRG LQ &DQDGD DQG IRU SLQN FXVN HHO (Genypterus blacodes) in Argentina. A ÀRDWLQJ SRW GHYHORSHG LQ 6FDQGLQDYLD provides another example of an innovative pot design that has shown VLJQL¿FDQW SRWHQWLDO )ORDWLQJ WKH SRW RII the bottom allows the pot to turn with the current so the entrance always faces down current, resulting in a higher catch rate of cod. It also avoids non-target catch of crabs and may also reduce the seabed impacts compared with a pot sitting on the bottom. HOOK AND LINE Hook and line refers to gear to which ¿VK VTXLG RU RWKHU VSHFLHV DUH DWWUDFWHG E\ QDWXUDO RU DUWL¿FLDO EDLW RU OXUHV placed on a hook, on which they are caught. Wide variations in hook and line FRQ¿JXUDWLRQ DQG WKHLU PRGH RI RSHUDWLRQ have made them an effective gear type for a wide variety of species. It is a versatile ¿VKLQJ PHWKRG HPSOR\HG E\ D ZLGH range of vessels from artisanal boats to large mechanized longliners. Hook and OLQH ¿VKLQJ LV JHQHUDOO\ FRQVLGHUHG DQ environmentally friendly but labourLQWHQVLYH ¿VKLQJ PHWKRG WKDW FDWFKHV ¿VK of high quality. Fuel consumption in these ¿VKHULHV LV FRPSDUDWLYHO\ ORZ DOWKRXJK LW FDQ LQFUHDVH VLJQL¿FDQWO\ GHSHQGLQJ RQ the distances vessels have to travel to DQG IURP WKH ¿VKLQJ JURXQG H J FRDVWDO KRRN DQG OLQH ¿VKHULHV YHUVXV KLJK VHDV WXQD ORQJOLQLQJ /RQJOLQH ¿VKLQJ PD\ cause the incidental mortality of seabirds,

sea turtles and sharks, many of which are either protected or endangered. But this system is reported to have led not only to a reduced mortality level of sea birds but also to higher catch rates of the target species. There are several other mitigation measures capable of reducing the likelihood of incidental bycatch of seabirds and sea turtles. GILLNETTING Bottom-set gillnets, entangling nets and trammelnets are widely used, and improved materials and techniques have allowed the expansion of such gear to rougher grounds (including wrecks and reefs) and deeper waters. Gillnetting is a YHU\ YHUVDWLOH DQG ÀH[LEOH ¿VKLQJ PHWKRG but can also be labour-intensive. Except with trammelnets, the size selectivity IRU ¿Q¿VK LV JHQHUDOO\ JRRG EXW VSHFLHV VHOHFWLYLW\ FDQ EH SRRU ,Q DGGLWLRQ ¿VK DUH RIWHQ LQMXUHG DQG GLH GXULQJ FDSWXUH accordingly, catch quality is typically not as good as with pots, traps and longlines, although gillnets may also give catch of good quality when the time the net is left LQ WKH ZDWHU WR ¿VK LV VKRUW 7KH DERYH VFLHQWL¿F PHWKRG SUHVHQWV WKH HQYLURQPHQW ¿VKLQJ WHFKQLTXH LQ marine prospective. On the contrary, the demand on freshwater are expected to double by 2050 as the world population reaches 9 billion people. Inland waters are characterized by strong competition for freshwater resources from sectors RXWVLGH WKH ¿VKHULHV DQG DTXDFXOWXUH sector. The continued use of freshwater as D ORFDOH IRU ¿VK SURGXFWLRQ DV LQGXVWULHV and agriculture grow, can be promoted through technological change. There are encouraging signs of this,

POTS A pot is a small transportable cage or basket with one or more entrances GHVLJQHG WR DOORZ WKH HQWU\ RI ¿VK crustaceans or cephalopods, and prevent or retard their escape. Pots are usually set on the bottom, with or without bait. :KLOH SRW ¿VKLQJ YHVVHOV LQ JHQHUDO KDYH ORZ IXHO XVH VRPH SRW ¿VKHULHV KDYH high fuel use owing to the need to tend ÀHHWV RI PDQ\ SRWV DQG OLIWLQJ WKHP PRUH than once a day, necessitating travelling Vol. 09, Issue 06, April, 2014

57

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

SEA A FOOD such as the development of improved ÂżVK SDVVHV WKDW DOORZ ULYHULQH ÂżVK WR migrate past hydroelectric facilities and improvements in irrigation systems that LQFUHDVH WKHLU HIÂżFLHQF\ ,QWHUDFWLRQV EHWZHHQ ÂżVKHULHV DQG aquaculture The key features of the strategy proposed for implementing an HFRV\VWHP DSSURDFK WR ÂżVKHULHV DQG WR aquaculture can be summarized as: ‡ Adopting participatory approaches at all levels of the planning and IMPLEMENTATION STEPS; ‡ ensuring that all the key components RI WKH ÂżVKHU\ DTXDFXOWXUH V\VWHP DUH considered, including those related to the ecological, social, economic and governance dimensions, while also taking into account external drivers (e.g. changes in the supply of DQG GHPDQG IRU LQSXWV DQG RXWSXWV FOLPDWH FKDQJH DQG HQYLURQPHQWDO GLVWXUEDQFHV ‡ encouraging the use of the “best available knowledgeâ€? in decisionPDNLQJ LQFOXGLQJ ERWK VFLHQWLÂżF and traditional knowledge, while promoting risk assessment and management and the notion that decision-making should take place DOVR LQ FDVHV ZKHUH GHWDLOHG VFLHQWLÂżF NQRZOHGJH LV ODFNLQJ SURPRWLQJ WKH adoption of adaptive management systems, including monitoring performance and creating feedback mechanisms linked to performance, at different time scales, to permit the adjusting of the tactical and VWUDWHJLF DVSHFWV RI WKH PDQDJHPHQW development plans. CONCLUSION: The study suggests in relevance to Kerala ÂżVKLQJ VFHQDULR WKHUH LV DQ XUJHQF\ WR FDUU\ RXW VHD IULHQGO\ ÂżVKHU\ SUDFWLFHV WR be adopted soon considering the global GHFOLQH LQ WKH PDULQH ÂżVKHULHV SURGXFWLRQ However, while doing the same, there should proper checks and balances, as a large number of populations have been GHSHQGHQW RI ÂżVKLQJ KLVWRULFDOO\ DQG therefore, livelihood concerns of the poor ÂżVKHUPHQ VKRXOG EH NHSW LQ PLQG ,Q RWKHU words, when in one hand, there should not be any exception to promote in depth research for the protection of the marine eco system and implementation of the

results of well recognized and approved research in the State of Kerala through introduction of suitable policy measures and legal framework, on the other hand, there should also be corresponding and alternative policy and law, which would HQVXUH WKH OLYHOLKRRG RI WKH SRRU ¿VKHUPHQ and their traditional and cultural rights in ¿VKLQJ VKRXOG QRW EH GUDVWLFDOO\ DIIHFWHG Fish being a renewable resource, biologically it would mean that the rate at which the resources are harvested should be in harmony with the rate at which they multiply. Humanly it means that the principles of equity and basic need to get a high priority. Technologically, it implies utilization the renewable energy resources and methods, which, are environmentally appropriate and less destructive. From the organizational and employment points of view, the policy of increased people’s participation and decentralization of investments and planning will offer added impetus. In the context of Kerala, it is hard to build as new structure of ¿VKLQJ LQ .HUDOD DV WKH UXUDO ¿VKLQJ community is based on traditional WKRXJKW LQ ¿VKLQJ Therefore, it is imperative that some inclusive growth within the WUDGLWLRQDO ¿VKLQJ sector should be enhanced, by providing i m p r o v e d l i v e l i h o o d opportunities, that way they can earn high income and better life. As loss of biodiversity in sea has been globally acknowledged to

For latest updates every hour, logon to http://www.agronfoodprocessing.com/

58

be the greatest threat to the environment, the same should be aimed to be attained through appropriate policies and legal framework emanating international WUHDWLHV FRQYHQWLRQDO DQG &HQWUDO ODZ framed for the said purpose. $OVR DGHTXDWH DQG DSSOLFDEOH SROLFLHV legal framework should be made in the State level in order to address various FRQFHUQV RI WKH ORFDO ÂżVKHUPHQ DQG WR safeguard their religious, cultural and QDWXUDO SUDFWLFHV DVVRFLDWHG ZLWK ÂżVKLQJ To further the said objective, there should also be the need to educate the WUDGLWLRQDO ÂżVKHUPHQ RQ WKH PRGHUQ HFR DQG HQYLURQPHQWDO IULHQGO\ ÂżVKLQJ WHFKQLTXHV PHWKRGV WKURXJK JRYHUQPHQW and non government machineries and through community mobilization among WKH ÂżVKHUPHQ JURXS WKH JRYHUQPHQW DQG the large trawler owners.

Vol. 09, Issue 06, April, 2014

www.foodbevtech.com

www.foodbev.in

Exhibitors Profile

Exhibitors Profile

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Visitor Profile ‡ &(2·V 7RS ([HFXWLYHV IURP )RRG %HYHUDJH ,QGXVWU\ ‡ 6U ([HFXWLYHV IURP 3URGXFWLRQ 4XDOLW\ &RQWURO 0DLQWHQDQFH ‡ 3XUFKDVH 'HSDUWPHQWV ‡ 3URIHVVLRQDOV IURP 5 ' ,QVWLWXWLRQ 6XSSO\ &KDLQ 'LVWULEXWRUV ‡ ) % 0DQDJHUV HWF ‡ 7RS RIILFLDOV IURP 5HJXODWRU\ $JHQFLHV RI &HQWUDO 6WDWH *RYHUQPHQWV ‡ )RRG %HYHUDJH &RQVXOWDQWV ‡ +\SHUPDUNHWV 6XSHUPDUNHWV ‡ *URFHU\ 6WRUHV &RQYHQLHQFH ‡ 6WRUHV 5HWDLOHUV ‡ 'HSDUWPHQWDO 6WRUHV ‡ )RRG DQG 'ULQN ,PSRUWHUV 'LVWULEXWRUV :KROHVDOHUV ‡ )RRGVHUYLFHV DQG +RVSLWDOLW\ &RXQVXOWLQJ ‡ +RWHOV 5HVRUWV 0DQDJHPHQW ‡ )RRGVHUYLFH *RYHUQPHQW 0LOLWDU\ 6FKRRO +RVSLWDO ‡ )RRGVHUYLFH ,QGXVWULDO ‡ %DNHULHV &RQIHFWLRQDULHV

For further details contact Amolsingh Pardeshi amol.pardeshi@cii.in

Saurabh Rajurkar saurabh.rajurar@cii.in

Confederation of Indian Industry (WR) 105 Kakad Chambers, 132 Dr Annie Besant Road, Worli, Mumbai 400 018. PIPOF t FBY t Web: www.cii.in

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