Fitness & Wellness Facility Trend Report
SEAMLESSLY CONNECTING TO NATURE
Recognizing the importance of incorporating natural elements into fitness experiences, facility operators are actively seeking ways to bring the outdoors indoors and create a harmonious environment for exercisers. This trend is driven by a growing awareness of the numerous benefits of nature on physical and mental well-being.
From rooftop gardens and green walls to expansive windows that offer breathtaking views of surrounding landscapes, many fitness centers are now being designed to provide an immersive experience with nature. This approach not only promotes a sense of tranquility and serenity but also encourages physical activity in an environment that feels refreshing and revitalizing. Seamlessly connecting exercisers to nature within fitness spaces promotes a healthier and more holistic lifestyle.
ESCAPE FITNESS
CUSTOM OCTAGON FRAME
“When it comes to designing an outdoor fitness space, lean into providing more of what your students are already using inside your existing fitness facilities. If your strength room is constantly overcrowded, create a strength training space outdoors with weatherproof equipment and storage. If your functional training space is in high-demand, especially with limited real estate and an ever-expanding student population, consider outside stations with outdoor-rated accessories for maximum training capabilities.”
- “Creating Outdoor Fitness Spaces for Students,” Campus Rec Magazine | March 2024
TREND #2:
SUBSCRIPTIONBASED FITNESS TECH
Subscription-based fitness equipment has been gaining tremendous popularity in recent years. This trend can be attributed to the growing demand for convenient and accessible ways to stay fit and active. With subscription-based models, individuals have the flexibility to access a wide range of fitness experiences.
Equipment with subscription-based content often include on-demand workout classes, personalized training programs, and virtual coaching. The appeal of subscription-based fitness equipment lies in its convenience and the ability to constantly switch up workout routines. As more individuals seek flexible and customizable fitness solutions, the popularity of subscriptionbased fitness equipment is expected to continue its upward trajectory.
THE ECHELON REFLECT MIRROR
THE PELOTON BIKE+ AND PELOTON ROW
TREND #3:
YOGA, RECOVERY, AND MEDITATION SPACES
In response to the growing emphasis on holistic well-being, yoga, recovery, and meditation spaces are being increasingly offered as wellness amenities to complement traditional fitness centers. The emphasis on providing spaces that promote mental and emotional wellness alongside physical fitness is expected to become more and more prominent.
These dedicated areas allow exercisers to engage in activities such as yoga, stretching, mindfulness, and meditation, creating a serene and tranquil environment for relaxation and rejuvenation. Spaces often feature calming aesthetics, soothing lighting, and comfortable furnishings, infusing a sense of tranquility and promoting stress relief. By incorporating these wellness amenities, we can foster a more well-rounded and comprehensive approach to health and fitness.
HYPERICE HYPERVOLT2 TETHERED WALL BOX
HYPERICE NORMATEC
COMPRESSION BOOTS
“Pro athletes have long known that recovery is as integral to performance as graft in the gym. ‘Now regular fitness-seekers are educating themselves on mobility training, myofascial release and corrective exercises,’ says Fittest PR’s [Kate] Burton.
... Recovery tools from brands such as Hyperice and Therabody are already popping up in gyms’ designated ‘recovery zones’.”
- Scarlett Wrench, Senior Editor at Men’s Health UK
“The 23 Biggest Health & Fitness Trends Of 2023,” Men’s Health | January 2023
TREND #4:
VIRTUAL REALITY
FITNESS TECH
Virtual reality (VR) has made its way into the realm of fitness equipment, revolutionizing the way people approach their workout routines. Whether it’s cycling, running, or strength training, VR allows individuals to transport themselves to virtual environments, making exercise more enjoyable and motivating. Users can explore scenic landscapes, compete with virtual opponents, or participate in interactive fitness games, all while breaking a sweat.
The incorporation of VR in fitness equipment not only adds an element of entertainment but also helps to distract from the physical exertion, making workouts feel more effortless. Additionally, virtual reality can provide real-time feedback, coaching, and tracking of performance metrics. As the technology continues to advance, we can expect to see more innovative ways VR is integrated into fitness equipment, inspiring individuals to stay active and achieve their fitness goals in exciting and immersive ways.
THE AVIRON ROWER
THE EXPRESSO BIKE
TREND #5:
GROUP FITNESS EVENTS AND PROGRAMMING
Group fitness events and programming are seen as a valuable perk for exercisers. By organizing events such as group workouts, fitness classes, or sports activities, facility owners and operators can provide exercisers with an opportunity to connect with their neighbors, build relationships, and create a supportive fitness community. These events not only encourage physical activity but also provide a social and motivational aspect to an exerciser’s fitness journey.
Building a strong sense of community within fitness facilities also significantly boosts exerciser engagement and retention. As people develop a sense of belonging to a fitness community, they are more likely to stay committed to their exercise regimens and remain connected to the provider of that fitness experience.
“It’s no longer enough to offer just top-notch workouts in a fitness industry saturated with options. Today’s consumers crave connection, belonging, and a sense of shared purpose that goes beyond reps and sets. Understanding the changing dynamics of the fitness community in 2024 is essential.” - “Fitness Community Trends 2024: What Studio Owners Must Know,” MarianaTek.com | April 2024
