St yle
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advantage
Meet the Team at Advantage
Advantage in the Communit y Suburb Snapshot | Redfern
Spring Edit ion!
info@advantagestyling.com.au | 02 9667 1344
To All our Valued Clients, Welcome to our first edition of “Advantage Style” magazine. We hope this is the start of many great issues to come. This will become a regular forum to share our work, our inspiration, and to keep you up to date with everything our styling team have been up to. It’s been a big year for Advantage. We are now settled in to our new Headquarters at Mascot and have expanded our fleet of vehicles, as well as our Styling Team, all of whom are working nicely together to best service Sydney’s Real Estate Market. As it has been an interesting year in the market, we have found that now, more than ever, it is really important to ensure properties are presented in their best light. When aiming to get top dollar for any property, the way it is presented makes the world of difference in the end result. Whether a property sells for a higher price, or sells in a faster timeframe, styling is fast becoming the “norm” within the Sydney market to ensure the best possible outcome. With the peak Spring Selling period having just hit, we are geared up and well rehearsed for the busy months to come. Our Stylists have been working hard on developing new looks and new furniture ranges in recent months, ready for the exciting season ahead. We hope you enjoy this issue, and look forward to styling your next listing! Warm Regards, Jeff Reinhardt Director | Advantage Property Styling
P.S. Keep an eye out for our trucks in your suburb! Page | One
Meet t he Team
Back Row, Left to Right Karla (Styling Operations Manager), Monika (Senior Stylist), Catherine (On-Site Stylist), Alisha (On-Site Stylist), Kate (Senior Stylist), Kylie (On-Site Stylist), Jeanine (On-Site Stylist), Courtney (On-Site Stylist) Front Row, Left to Right Harriet, (Styling Operations Manager), Lucy (On-Site Stylist), Greta (On-Site Stylist), Natalie (Senior Stylist), Jacqui (On-Site Stylist), Anne (Senior Stylist)
CONTENTS
Cont ributers Anne McCarthy | Editor, Senior Stylist Crystal Amesbury | Art Director
Kate Bonselaar | Senior Stylist Natalie Pritchard-Davies | Senior Stylist Monika Tasonyi | Senior Stylist
Karla Fawcett | Styling Operations Manager Harriet Parsons | Styling Operations Manager
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Out & About Melbourne Trade Fairs
With our Spring busy period having just kicked off, we find this is the perfect time of year to research new decoration & furniture trends, whilst also doing some all important
Kate Bonselaar | Senior Stylist
purchasing of new stock to use in our wonderful clients’ homes!
n l Aher i a g i b A
Natalie Pritchard-Davies and I had the pleasure of attending the seminar by renowned UK Interior Designer, Abigail Ahern of Atelier Design. Her knack for playing with scale, creating visual drama, ability to mix sludgy, inky hues with bright pops of bold colour, and not to mention her gift for mixing vintage with the contemporary to create intriguing & intimate spaces was in itself inspiring. Whilst not exactly the same concepts adhered to for styling homes for sale, those same principles for creating a memorable space certainly rang true.
The most beautiful Trade Gift Fair of the year, featuring new emerging designers, along with some of the beautiful “old faithful’s”. We can’t wait to receive our orders of gorgeous new screen printed cushions from the likes of Brown Trading Co and Canvas Home. And our bathrooms will soon be styled with our new collection of luxurious Voluspa products, in the very popular bronze, silver and turquoise colour ranges.
Furnit ure & Decorat or Trends
Colour and Floral were also proving very popular trends, which we are looking forward to embracing in the upcoming Spring & Summer months. Never was this colour more intense than at one of our favourite showrooms, Meizai (www.meizai.com.au) in Richmond, Melbourne. This is a haven of everything the modern interior could ever want for. We coveted their full range of bold coloured vases, amazing screen-printed art and feature outdoor furniture in crisp whites and bold turquoises.
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Suburb Snapshot
Often touted as an ‘up and coming’ inner city suburb, Redfern is divided into two distinct areas, with Redfern East being the more upmarket section, adjoining Surry Hills. Traditional terraces and more contemporary apartment developments comprise the majority of Redfern’s architecture. Coffee, Tea & Me is a shoebox-
70’s/80’s and even a makeshift table that’s actually an old ironing board. Young urbanites share the footpath with mums and dads as they stop off for a quick coffee, lapping up the last warm rays of sunshine before it disappears behind the crest of Redfern Street. The well-made Campos coffee hit the spot as d i d the divine Luke Avenue cookies. Kepos Street in East Redfern and Great Buckingham, Pitt & Chalmers Street
sized cafe that churns out nothing more than what in Redfern feature some its name suggests, grand old terraces ripe plus a few artisan for renovation. Great breakfasts, oat Buckingham and Kepos muesli cookies and maybe even a are both tree lined and toasted bagel. Seating is out on cul-de-sacs, perfect for the footpath at a couple families wanting to be of peeling tables, stools recycled from bicycle close to the city whilst having peace and quiet. REAL ESTATE STATS seats, plywood chairs straight The beautiful Redfern Park with 100+ year old UNITS trees, gracious sandstone and wrought iron gates is a from the Number Sold: 226 Mecca for families on the weekend, playing host to Median Price: $537,000 12 month growth: 18.0% pa kids, birthday parties, bbq’s and Summer time picnics. HOUSES Number Sold: 120 Median Price: $893,000 12 month growth 16.7% pa SOURCE: Property Investor Magazine
Monika Tasonyi | Senior Stylist Karla Fawcett | Styling Operations Manager
The last 12 months have seen the addition of hot spots such as the Eathouse Diner- a diner type concept with 50’s styling and seriously good old school Americana cookery. This place boasts more than just skinny jeans and
“House sales in Sydney might b e flattening, but there ’s a hospitality boom going on in Redfern w ith shades of the early days of Surry Hills’ ascent” SMH Good Livin g 28/6/2011
retro cool. Sometimes it’s challenging to get a table here, but waiting across the road at the Woolpack Hotel with its stylish outdoor seating on the astro turf covered pavement outside and regular art exhibitions inside, isn’t a bad option.
Regent St has long been known for its collection of retro and vintage furniture and home wares stores. In recent times, there has been a migration up Redfern St with stores such as Seasonal concepts, a magical treasure trove of all sorts of vintage inspired finds. And the fledgling ... on Elizabeth St the Jason Mowen Gallery has been providing the corner with interesting window displays of high end tribal art and artefacts.
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On Sunday 14th August 2011 Advantage Property Styling had their first team ever take part in Sydney’s City 2 Surf Event. They did a great job, had fun and got out there in the community.
We’re so proud of our girls!
Some helpful resources for your vendors to help them “move on” whatever their situation. .com.au/ http://www.movingon me is a huge, time Moving to a new ho consuming job. any specialising in Moving On is a comp as established in home relocations. It w e lack of services 2005 in response to th who required an available for people end-to-end service. away the pressure Moving On can take n by organising of your home relocatio your entire move.
Nat alie Pritchard-Davies
http://www.portableon
| Senior Stylist
demandstorage.com.au
/
PODS allow you to pack your moving co ntainer at your leisure. secure moving containe Load your r as you complet
e packing your belongin packed items out of yo gs. This keeps ur way and may reduc e breakage. No deadlin time pressure. You move es. No when you're ready. When preparing your house for sale, PODS storage containers are the solution. Store your ex simple cess furniture and be longings to allow pros buyers to see your home pective , not what's in it.
White is just White
... I DON’T THINK SO!
With many years spent in the construction industry, I can’t even begin to count the number of times I have heard this said....and boys I am pointing the finger at you! I do understand your plight as long suffering husbands and partners being dragged through tile and laminate showrooms with the never ending paint sample charts and even more sample pots. Who wouldn’t want to just choose any old white? The colour white does however have many faces. An entire scheme can be ruined because the whites put together are different from each other. Don’t confuse this with depth of colour – many whites ranging in depths can be put together as long as they are from the same family. When I refer to family, I mean is the white more pink, yellow, grey or brown based. Each one is a family. Imagine a bathroom, a white bathroom; you are selecting all the finishes. This will include no doubt a bath, basin, wall and floor tiles, vanity top and doors and paint colours to the ceiling, walls, architraves and door. You can’t choose one in isolation, the wall tile must be placed next to the bath with the laminate and paint samples. Following this you won’t destroy your scheme. When the whites don’t flow together they will fight against each other and one white will make another appear dirty or dull. Apart from the samples themselves, the lighting in a showroom can be misleading and make a tile look more yellow or pink than it is, so make sure you view everything together under the same light... preferably natural light.
Anne McCart hy | Senior Stylist
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Cont act Advant age Today To arrange for a no obligation free quote P: 02 9667 1344 F: 02 9667 3800 info@advantagestyling.com.au www.advantagestyling.com.au