Blazing channels Andi Dominguez

from Fintech Finance Presents: Buckaroos 2022

Nobody gets left behind

You don’t need to live in Texas

to be a rootin’, tootin’ fintech cowgirl… But it helps! Our next badass buckaroo is none other than Andi Dominguez from Austin.

As well as being an all-round hero, she’s also the Insurance and Healthcare Principal at Quadient… And she REALLY knows her field. Dominguez is firing up insurance channels like it’s nobody’s business and placing the customer slap-bang in the centre.

Ahead of the times

Waaaay back in Summer 2019 – when we were all blissfully unaware of what was about to hit – the team at Fintech Finance travelled over the pond to interview Dominguez for the Insurtech Magazine. We were – and still are – completely blown away with the clarity and relevance of her answers.

When it comes to customer expectations, Dominguez remained strikingly ahead of the curve, referencing insurance and health side of things at Quadient. Meanwhile, the company has gone from strength to strength with partnerships, customer satisfaction and more.

Netflix and Amazon-style marketing, before we even realised that we wanted it! She warned about the critical need for omni-channel hyper-personalisation… Maverick thinking for insurance in 2019! And she really delved into what marketers need to look out for.

“Insurers are now serving five generations of policy holders, and that means five generations of different communication preferences and different devices”

Dominguez explained. “The challenge is to deliver a consistent experience, not just across multiple channels, but also across an insurer’s products and lines of business – at speed”.

It’s eerie how relevant this is today – accelerated by the pandemic. Over the past years, Dominguez has had her hands full working on both the ...And for buying us a burrito

Small acts of kindness go a long way. Something that stood out to us was that after the interview finished and the cameras had been packed neatly away (sort of)… Dominguez stuck around and invited us out for a burrito. There’s only one thing we have to say to that. Deep breath now… “LEGGEEEEEEEEENNDD!!!!” … And also, “Yes please”.

The burrito – later described by Editor-in-Chief, Ali Paterson as “amazing” – lingered in our memories and our hearts. We love you Andi “Relationship-Builder” Dominguez!