THE LIFE-SAVING QR DESIGN

In Germany, an ambulance should arrive within 8 minutes after an emergency call. But this has changed dramatically.

Every second emergency response is delayed. With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism.

The idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras.

When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behaviour at accident scenes.

Trash has always been part of New York City’s landscape – but this trash hides a dark secret: 3.9 million tonnes of food end up in the trash every year, all while one out of every nine New Yorkers goes hungry every day.

Dole believes that good nutrition is a human right, so what if the places where people normally throw trash could be used to shine a light on this issue? Malnutrition Facts transformed an old symbol of waste into a new tool to fight hunger.

Agencies are awarded points based on our scoring system. This has created our definitive list of the top performing agencies over the past 2 years.

GRAND PRIX 10 POINTS

GOLD 7 POINTS

SILVER 5 POINTS

BRONZE 3 POINTS