PEACE BY PAX platform

San Francisco-based PAX is not only driving hard with product innovation, but the global brand is also aiming to have meaningful social impact. In early 2023 it launched the PEACE BY PAX program. The platform is intended to empower PAX to serve the community through a focus on causes related to social reform, safe access and sustainability through cannabis.

“PAX is mission-driven at our core, so we’re thrilled to have PEACE BY PAX in support of the critical work we’re already doing to benefit the broader cannabis community,” said Steven Jung, COO of PAX. “We see these efforts as a business and moral imperative, to build a sustainable industry that is inclusive and creates equitable opportunity.”

PAX is working to destigmatize, legalize, and create equitable access to opportunity through cannabis. This includes partnerships with, and support of, the Cannabis Media Council, to normalize cannabis use across generations; the Marijuana Policy Project, a leading advocacy organization working to change cannabis laws; the Last Prisoner Project, a non-profit dedicated to cannabis criminal justice reform; Our Academy, an accelerator for social equity applicants; and more. PAX received a bronze Clio award for The Human Toll: How the War on Drugs Targeted Black America, produced with Last Prisoner Project and Vanity Fair.

PAX has a team of toxicologists, chemists, and engineers conducting research and elevating standards for product safety across the industry, the work of which has been published in peer-reviewed journals including PLOS One and Toxics. Beyond the company’s leadership on safety, PAX works with organizations including Weed for Warriors, Veterans Alliance for Holistic Alternatives, This is Jane Project, Operation Evac, ReCompass, California NORML and others, to ensure patient access to cannabis and facilitate compassion efforts. In 2022, PAX supported compassion services delivered to thousands of veteran patients across the country.

Sustainability is a priority, according to PAX, which said it is dedicated to the plant and protecting the planet. All products are developed leveraging design principles that include durability and longevity, and nearly all packaging is recyclable, with a significant portion made from Forest Stewardship Council certified materials, ensuring the responsible, renewable sourcing of sustainable materials. Our goal is to have a meaningful, positive environmental impact throughout cannabis and beyond.

“PAX’s name means peace, a concept that is fundamental to our ethos as a brand. It’s a privilege to be part of this industry, and we’re deeply committed to overcoming decades of prohibition and stigma to uplift the people and communities we serve,” said Laura Fogelman, VP, Communications & Public Affairs, who also leads the brand’s social impact work. “We’re thrilled to launch PEACE BY PAX and leverage our platform to give visibility to important causes, and the people, organizations and partners doing critical work on the ground.”