FEATURE INTERVIEW
IMPACTING LIVES
TALK
by joe innace
IMPACTING
CLIENTS LIVES Appeal of the Financial Advisor
T
he exponential growth of online programs and handheld apps – from so-called roboadvisors to educational tools and mock-trading platforms – has created a challenge for today’s financial planner and smaller financial services firms. Tony DuBose, managing principal of Florida-based Legacy Wealth Management, recognizes that while a certain percent of the investor and retirementplanning population is comfortable with such types of applications, they do
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JULY 2020
not represent the majority. People want to discuss money matters with a financial professional. “A portfolio that reflects a person’s goals and objectives requires a human sounding board,” said DuBose. That sentiment and notion of personal service has been with DuBose a long time. Growing up in Georgia in a middleincome family, he recalls regular visits by his parents’ insurance agent. As his interest in finance took shape over the years,
DuBose noticed that despite such visits, there were gaps in actual planning and systematic savings. “As I looked more into financial services, it became obvious that most financial professionals were productdriven,” he said. “My focus has always been on service, not products – on handholding, not handheld apps.” And that human sounding board he spoke of? The best quality is its sense of calm. “Think about how difficult it was back in mid-March – when the market was off 30 percent – to stay the
