COVER FEATURE
by bobby l. hickman
Making Financial Education Enjoyable
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MoneyShow looks forward after 40 years of sharing investment knowledge
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eeping financial education interesting and relevant by partnering with leading experts has helped build MoneyShow into the world’s largest global network of investment and trading expert education over the last 40 years. “It's important to enjoy your education,” Kim Githler, the founder, CEO, and chair of MoneyShow, said in an interview with Advisors Magazine. “We work hard to find fascinating personalities and people who are genuine about wanting to create a better tomorrow and making a difference. We believe in our mission and our vision to educate but, more importantly, we believe in the impact that we have on our constituents.” Founded in 1981, MoneyShow is one of the pioneers in empowering individual investors and traders by sharing expert advice and strategies, Githler said. More than 1,500 presentations from 1,000-plus financial experts are available to the public on its newly expanded website. The range of experts includes Steve Forbes, Jim Rogers, Arthur Laffer, Anthony Scaramucci, and John Bollinger. MoneyShow has approximately 1.2
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MAR 2021
million clients – primarily individual investors, but also some 50,000 financial advisors. The company offers digital courses, online articles, investor cruises, and virtual and face-to-face conferences. Clients who participate in virtual shows have an average net worth of $3 million, Githler said, while those who attended live events average $1 million. When MoneyShow started 40 years ago, participants skewed 90 percent male. Today the membership is split almost 50/50 between males and females, and includes people from virtually every walk of life. Prioritizing Online During COVID-19 Like many similar firms, the COVID-19 pandemic accelerated MoneyShow’s shift to more online events. Previously, the company ran 10 virtual conferences per year, but doubled that number during 2020. In March 2020, Githler said, “business as usual” came to a halt. MoneyShow worked with its technical team to create a robust virtual platform so it could offer more online conferences. “When we were doing live
