100,000 Likes and Counting Presented by Emmet McNally
Overview • • • •
Focus Ireland Why Facebook Reality Check How to Change the World • Q&A
Focus Ireland • • • • •
100,000+ fans and growing Weekly reach of 500,000+ unique users A day in the life series The cookbook competition Take action campaigns
So Why Facebook? Advocacy - Public support for or recommendation of a particular cause or policy (Wikipedia) • Ability to engage on 1 to 1 basis • Powerful tool to generate support – Barack Obama’s campaign & Middle East – Press releases
• 6 degrees of separation
Reality Check • Facebook is not for everyone • Just because everyone else is doing it is not a good enough reason • Identify goals and value to be added • Resources required • Don’t build likes just for likes
How to Change the World? • • • • • •
Engage with other pages Regular posts Develop a robust Facebook policy Develop an informal personality Keep trying new things Facebook tools
How to Change the World? • Interactive Facebook Apps • Video media • Cover image • Vanity URL • URL shorteners
Go One Step Further • • • • •
Think about the timing of your post Utilise negative comments Don’t use sad/boring messages Keep your message short and clear. Create an emotional connection and add value to peoples lives
Go One Step Further • Use photos to spark engagement • Copy your neighbours • Remove spam ASAP • Increase coverage
Q
emmetmcnally@gmail.com