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Creative Water Gardens

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still the one

still the one

MostoftheBlockbusterlocations aroundPremierehaveshuttered,and everyone seems to be using Netflix. Wade is optimistic about Premiere’s future.Premiere,hesays,haswhat doesn’t have — the film selection the browsing experience. You can’t lot of these movies in a Blockbuster anywhere online.

could take this store and it wouldn’t do well. It does well here because of the people. Without them, we’re nothing.”

LucasJohnson,whomovedtothe Lakewood area only a few months ago, usesNetflixbutalsorentsfilmsfrom Premiere.

“They have so many cool things that you can’t find in any other video store. It’s nice not to have to wait for the lag times thatcanhappenonNetflix,”Johnson says.

“Here, you can watch what you want, when you want,” Wade says. “Netflix says, ‘Watch what we want you to watch when we want you to watch it.’ You’re in the mood for a romantic comedy, and they send you ‘Battle L.A’!”

Video stores will always serve a purpose, Wade says, because people enjoy the physicalbrowsingexperience. At

Wade opened Premiere Video in 1985 and expanded to three locations. The Mockingbird Lane store is the only one still open.

Premiere, a steady stream of customers walks through the doors every day, even on a Tuesday afternoon — a seemingly unusual time to be renting a video. Thestoremanagershelpfullyanswer questions – “What was that movie with Harrison Ford? The one before his last one?” a customer asks – and while it’s true that the answer could have been foundeasilythrough a quickGoogle search,somethingaboutaskingthe question of a person and finding the movie right away is more satisfactory.

Just as the Kindle hasn’t put bookstores out of business, Netflix with its mail-inmoviesand“watchinstantly” feature won’t put Premiere out of business, at least not anytime soon. Even amongthedigitalgeneration,there remains a certain nostalgia of the preNetflix and Hulu days when you could walk into your local video rental store on a Friday night and rent a few movies for the weekend.

“‘Let’sgotomyhouseandstream something’ kind of loses a little bit of the magic,” Wade says. —NICKI KOETTING at lakewood. advocatemag.com treatment

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His scope of expertise includes:

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Dr. Feagins received his BS in Biology from the University of Texas at Arlington. His medical school and urologic residency training were completed at the University of Texas Southwestern Medical School and Parkland Hospital. He is on staff at Presbyterian Hospital of Dallas and Medical City Dallas.

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