Trüs T Voice WaT ch

Lake Highlands entrepreneur Steve Faris settles into his seat on an airplane and begins speaking into his watch. In a deep and soothing tone, the classic-looking analogue watch responds. The guy next to Faris looks over. “Where can I get one of those?”

Good news for gadget geeks — the futuristic watch will be available at The Store in Lake Highlands and online, for about $97, in time for the holidays.

Driven by an entrepreneurial spirit, a desire to restore the wristwatch’s relevance and a commitment to balancing profit and positive social impact, Faris worked with Lake Highlands businessman Norm Miller and Chinese engineers to develop both the Trüst Voice Watch and the Via Caller ID Photo Watch, whose sales will benefit humanitarian organizations that aid human sex trafficking victims