9 minute read
TOTALLY TAVARES
URSULINE GRADUATE LISA TAVARES is a doer, and her living room shows it. Amid Lego sets and PTA fliers, the former stay-at-home mom has created a home office for her new business, PopUp Funds, which is a way to set up a sale without creating a web storefront. In spite of having little experience in the tech sector, Tavares has launched herself into the business world with ferocity.
What was the inspiration for PopUp Funds?
I had a good friend who was diagnosed with cancer. We were trying to figure out how to raise money for medical bills. The same ideas are always thrown out. “Let’s do GoFundMe,” or “Let’s do T-shirts to show our support.” I thought, “I don’t want another T-shirt.” A friend and I designed a bracelet, but the problem was we had no way to market it other than just texting or randomly talking to people. I kept going online trying to find a way to create a quick pop-up shop. That’s all I wanted — a shop that would let me throw up a photo, send out a URL and let people pay
No. I was an education major, and I taught third grade. I then decided to stay at home with my kids and raise them, so for the past 13 years I have been doing that. I did a year of research and development for PopUp, and we launched last July. I don’t have training, but I know how to figure it out when I don’t know something — how to research and find the best answer. I will say I would not know what to do without my husband. He was a computer engineering major, and he knows how to develop all the tech stuff for me. We are great partners.
Do you have any advice for creating a business?
When my last child went to kindergarten, everybody asked what I’d do. I said, “I’m going to take a year and think.” They all just stared at me. I took that time. When they asked me about my business idea, they thought it would be sewing or selling something on Etsy. Instead I said, “I’m going to start an e-commerce site that specializes in short-term sales.” And then the conversation would be over. Take small steps. Keep researching, keep at it and don’t get overwhelmed by what you don’t know.
Trust your gut. And when you get frustrated, walk away for a day or two, sometimes a week, and then come back and tackle it.
What are your memories of Ursuline?
I was a B s tudent in the Class of 1997, and I remember a teacher who told me, “You don’t need to worry. You are going to make it because you have the personality to make it, and that is what is most important. In the end, you will be fine.” Ursuline instilled in me that I could go out into the world and try anything. I felt like they were teaching us to be our greatest selves and leaders for the community. My class was filled with headstrong personalities that continue to support each other to this day.
What advice would you give yourself?
To my younger self, I’d say, “It is OK to speak up for yourself.” I think about my kids and how I tell them when they want something at school, they need to vocalize it. As a child, I didn’t do that. To my older self, I’d say, “Take it easy. It is okay to sit down and read a magazine. Go to swim practice. Have a massage! You deserve it.”
How have you managed the work-life balance?
It’s a struggle. My husband has a full-time job, travels a lot and has late nights out. I am still the default parent. If a kid gets sick or there is a doctor’s appointment, I am the one. I work around their schedule. I went from being a parent who would always have a home-cooked meal on the table to, “Let’s have peanut butter and jelly tonight”. It is good for my children to see that mom works too.
Prestonhollow.advocatemag.com Watch how PopUp Funds works.
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