Women in Protection Award finalist

advo’s Sue Smith has been announced as a finalist in the 2023 Women in Protection Awards as the ‘Adviser of the Year’.

These are long established awards that aim to ‘celebrate the leading women within the life, protection and health insurance industry’.

Sue is advo’s current Head of Private Clients managing a profitable part of the organisation.

Throughout Sue’s long career she has been committed to raising industry standards and has been active for many years with industry trade association AMII (Association of Medical Insurers and Intermediaries) as a founding member, committee member and Vice Chair helping to support and create today’s compliance structures. This is Sue’s final year at advo as she aims to retire later in the year. Sue is currently working closely with the new Private Clients team, led by Simon Friday, as the team moves from the Oxford to the Maidstone office.

Sue commenting on hearing she is a finalist for ‘Adviser of the Year’ commented “I am delighted to be singled out as a worthy finalist. I like to think I lead by example, demonstrating that a ‘lady of a certain age’ still keeps pace with any member of the younger generation. It may be my 35th year as an adviser, but my passion for doing the very best for my clients remains as strong as ever.” advo’s Executive Director, Colin Boxall, said of Sue “She is a true force of nature. I have never worked with anyone with the same levels of commitment and care for ensuring the clients she is responsible for receive everything they are due.

Her polite but persistent approach invariably obtain the best results whether overcoming a claims problem or obtaining a best price and is an inspiration to our newer advo advisers.”

Colin added “ I believe advo is a beacon for diversity in our industry. We are a mixed gaggle of ages, personalities, cultures and backgrounds, but gelled together over our passion about doing the best for our clients and colleagues.” advo’s Commercial Director, Lucy Pearce, our Head of Employee Benefits, Lucy Irvine and Ellie Sultana, Employee Benefits Account Team Manager were also award nominees.

You can find out more about the Women in Protection Awards by visiting: https://event.covermagazine.co.uk/ womeninprotectionandhealthawards2023/en/ page/home