EXPERIENCE CONCEPT VISUALIZATION METHOD

Key to the success of any project is a clear understanding of the project’s goals. AE7’s Concept Visualization Method (CVM) organically moves the client’s stakeholders through the programming phase of a project. It is designed to spark ideas and expand possibilities through guided discussion, visualization, benchmarking, and instant feedback.

T HE P ROCESS: Ask questions. What can be substituted in a space? What can be combined with something else? What can be adapted? Can you modify or magnify an existing process or space? Can you change the use of a space? What can be eliminated? How can spaces or adjacencies be rearranged? What is your project growth or contraction?

R APID P ROTOTYPING – live in-person programming, using massing volumes and diagrams

B ENCHMAR k ING – What is the experience that is to be achieved with this space or building(s)

I MMERSIVE TOOLS – Virtual Reality, 3-D Graphics, Animations/Walk-throughs

P RELIMINARY C OST E STIMATES – Evaluating pros and cons of options