Concept Concept

Master Planning Objectives:

• To create a series of vibrant urban centers that are attractive for businesses, investors, long term residents and short term tourists. The conceptual master plan must strive to achieve a consistent blend of the following guiding principles: Citizenship and Community History, Culture, & Heritage Commerce and Business Environment & Sustainability

• To reinforce the aim of the project as a universal hub for tourism (religious and recreational), business attraction, growth of local industries & economies, and to create a vibrant environment for residents to live, work and recreate.

• To define a unique theme and architectural image that distinguishes the development as a destination with emphasis on its religious significance.

• To integrate the development into the larger regional context especially those areas contiguous to the tourist/religious attractors and investment nodes.

• To identify the strategic sites for which a direct development by Bloom is required to create the critical mass and population influx to the new city.

• To test different development scenarios and concepts followed by studies of building typologies and various block structures in view of the project's feasibility study.

• To develop urban design and plot development guidelines for the various and critical parts within the city to illustrate how prototypical lots can be developed and to illustrate various scenarios of how the city can grow over time.

• To instill within the new city master plan a framework with a sufficient degree of flexibility to take account of any future changes and adaptations that might take place over time.

• To build a framework for the new master plan with a built-in social unit – the ward neighborhood – at its heart. This needs to be in balance with Bloom’s aspirations for maximum development potential and added value. Market rate and luxury real-estate components need to be strategically located to provide attractive opportunities for other potential investors.

• To identify within the master plan possible development catalysts and sustaining socio -economic factors.