MASTER PLANNING

At AE7, we create successful developments that are distinctive communities. Our designs provide a well-balanced holistic approach to fostering socially and economically sustainable projects that cultivate outcomes beyond their initial aspirations.

Master planning for AE7 is the process of crafting an experience that merges art and science to realize the vision and aspirations of our clients. The art is entrenched in the weaving of a social fabric that flows deftly with poetic environments that encourage self-sustaining communities. The science is about addressing the global and local strategic objectives, as well as market sector analysis and impact for the success of the development. We believe in the nurturing of a story that defines the project vision and becomes the underlying architype, the guiding principal that we measure all inspirations for the development. The market and business model will change and fluctuate with time, but a powerful vision will provide the robust blueprint for project to grow and mature.

As part of the holistic approach AE7 champion, we incorporate realistic market and economic feasibility studies that represents the distinct programs in the master plan. It is also important to define the appropriate audience and development typology. This combination ensures both a commercially and economically viable development that is vibrant and sustainable. We understand that the transcendent nature of economically accessible developments can have a transformative impact on the socioeconomics of the larger community. These affects require careful planning of the development to anticipate and absorb the surge in opportunities with focused distribution.

AE7 utilized these principals to create world class destination developments such as Mohammad Bin Rashid Al Maktoum City District One, a unique luxury residential community that redefined luxury as lifestyle ambitions, whilst transforming the definition of opulence for respite and fulfilment. We recognized an underserved niche in the market and cultivated a lifestyle-oriented product that became an archetype and benchmark that others are replicating in Dubai. Infusing contemporary hospitality-oriented leisure environment, formal pastoral beauty of lush gardens to tranquil 50-hectare Crystal Lagoon beaches in the heart of the city, it is about thinking differently.

As AE7 we believe in creating personalized communities that are lifestyle oriented and integrated neighborhoods. It is about coalescing skillfully created palate of living and community programs to transform accommodation arrangements to suit market and cultural sensibilities, whilst promoting a convivial atmosphere for carefree existence. This process whether it is residential, hospitality, healthcare or academic campus, is all an integral part of crafting a distinctive development.

This philosophy is also unified across the disciplines in AE7 and is the cornerstone of our thought process. Our dedicated team from Architecture and Master Planning to Engineering and Infrastructure have been crucial in delivery of some of the most significant developments around the world. Our holistic approach and understanding the nuance of crafting destinations is the added advantage we provide to our clients. Whether it is a singular structure or a monumental undertaking of the re-master planning an entire city, AE7 have the inhouse knowledge and experience to understand and redefine project scale to deliver.

Our expertise in planning and developing unique developments internationally, with over 91 square kilometers of planning, AE7 can leverage our breath of experience for any project. With our holistic approach and our unique perspective towards crafting a truly livable community, we firmly believe that our involvement will provide a truly transformative solution.

MARKET RESEARCH