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MotorCity Masterplan
from AE7 Masterplanning
by AE7 Design
Dubai, UAE
MotorCity is a mixed-use destination development that features commercial, residential, theme park and hospitality components in Dubailand. The master plan was designed with the racetrack in the heart of the development and is inspired by the spirit of the automobile. This unique development consists of the Automall complex, Uptown apartments, Green Community villas and terrace apartments, High Street office and retail, and F1X theme park. AE7 partners were involved in this project as the managing and design Directors of Burt Hill’s UAE offices, and managed the Client and team on a daily basis.
Project Size
215 million sq.ft / 20 million sq.m
Services
Architecture
Economic Feasibility Studies
Engineering
Infrastructure Design
Interior Design
Landscape Architecture
Market Analysis
Master Planning
Pre-Development Studies
Structural Design
Sustainable Design
Vision
Shores of Karbala
Karbala, Iraq
The new masterplan for City of Karbala integrates economic, social, cultural and environmental resources into a strategic plan. Three main ideas guide the masterplan’s development approach: efficiency, livability, and flexibility.
Optimizing densities and urban centers, using appropriate typologies, and sufficiently distributing services and public facilities all contribute to the masterplan’s approach for an efficient city. The development also provides synergies between phasing, investment opportunities, urban development and infrastructure organization.
The approach creates a livable city by designing a metropolitan network of multiple centers and a series of permeable environmental systems and by establishing a strategic deployment of green spaces on an urban level. Providing sufficient allocation of public services, neighborhoods and local scale are critical steps, as well as creating walkable and pedestrian friendly environments. To cater to various income groups and market sectors, the masterplan considers the need for various housing types and work opportunities and maintains a balance between traditional and modern.
The masterplan provides flexibility through land use allocation and distribution of different typologies and by maintaining the structural flexibility of the urban block and allowing easy manipulation and adaptation of the master plan to unforeseen changes.
Project Size
43.7 mil sq.ft / 8.9 mil sq.m
Services
Landscape Architecture
Masterplanning
Pre-Development Studies
Vision
