11 minute read
NASCAR Outdoors Crossroads with the Burtons
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Crossroads with the Burtons
TV SHOW COMBINES RACING AND THE OUTDOORS
For most of his life, Jeb Burton has loved racing and the outdoors. That’s not surprising when one considers how passionate his father, Ward, is about these things.
But Jeb Burton’s dad is 31 years his elder, so the two NASCAR drivers never had the opportunity to share a race track. They have, however, spent many days and nights together in the woods – including on many occasions over the past three years as co-stars of “Crossroads with the Burtons,” a popular TV show now in its third season with more than a dozen annual episodes on the Sportsman Channel.
Joining Jeb and Ward as a regular on the program is Jeb’s wife, Brandi, whose culinary and hunting talents have created even more viewer interest. Together, the three Burtons take memorable adventures into the outdoors to hunt, fish and promote a conservationist lifestyle. Most episodes are filmed by a three-member crew at The Ward Burton Wildlife Foundation’s 1,200-acre farm in Halifax, Virginia, but “Crossroads with the Burtons” has ventured as far away as Montana to film an episode.
The show has also featured special guests, including NASCAR Cup Series driver Ryan Blaney and Cooper Bishop – a teenager battling a congenital heart disease. In an episode that aired in May, Ward Burton helped Cooper harvest his first deer and, in the process, fulfill a longtime dream.
While Jeb Burton was the one who initially approached the Sportsman Channel about launching a show focused on his life away from the track and affinity for all things outdoors-related, “Crossroads with the Burtons” has become a true family affair.
“I really try not to be the star of the show,” said Jeb, a full-time NASCAR Xfinity Series driver who earned his first career victory in April at Talladega Superspeedway. “We’re taking other people hunting and fishing, and we show my efforts on the track and stuff, and we show what dad’s doing, and my wife who is quite the hunter also has a cooking segment, and it’s really not all about me, for sure. I kind of like it that way. I like just being a part of it and having fun with our family.”
Much like her future husband, Brandi Burton grew up in a family that spent a lot of time in the great outdoors. So when “Crossroads with the Burtons” hit the airwaves, it was only natural for her to “tag along.”
“For me, I think it’s very important to get more women in the outdoors,” she said. “I feel like women think that’s just more of a male-dominated thing, and it doesn’t have to be that way. So for us, we just like to show people that there’s more to being in the outdoors than just killing something. We like to show how you harvest the animal, and then anything that we harvest I cook on the show, too, in my cooking segment. I just like to show how everything comes full circle like that.”
Ward Burton – a five-time NASCAR Cup Series race winner and passionate advocate for conserving America’s land and wildlife through wise stewardship – has added an extra layer of intrigue to “Crossroads with the Burtons,” which boasted more than 33,000 followers on Facebook alone at press time.
“Jeb and Brandi, it’s their child they created,” Ward said of the show. “They’ve done a really good job having good partner support, really just filming outdoor lifestyle and conservation and things we’re very passionate about.”
While the program is designed to serve a serious purpose, there are plenty of times when the three Burtons enjoy lighthearted moments both on and off camera.
“We try to make filming Crossroads fun,” Brandi said. “We don’t like for it to be a sit-down and you have a bunch of lines. We like people to see actually how we live our day-to-day life. So I think that’s really important with it, too, and we just have fun with it, honestly.”
Even with all the TV exposure he received as a full-time Cup Series driver for more than a decade, Ward has needed some time to adjust to his role on “Crossroads with the Burtons.”
“It’s certainly taken some getting used to, in order to feel comfortable with the camera around you in the outdoors,” the 2002 Daytona 500 winner said.
The Burtons hope to keep “Crossroads with the Burtons” going as long as possible – all while learning and finetuning the show along the way.
“I see this as a very long-term project for all the right reasons,” Ward concluded.
To see and hear more from Jeb and Ward Burton, be sure to check out www.statewaterheaters.com/racing
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