Table of Contents 60 Powerful Words to Make Your Ads, Blog Posts and Sales Copy...Sell
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Business Resources
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How to Get Listed Locally on Google
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Innovative Ideas for Your Next Blog Post
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A Proven, Profitable Cash Flow Strategy
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Why Your Business Should Go Mobile
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What Do Colors Say About Your Website?
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How to Convert Prospects Into Customers
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How To Achieve a Paperless Business Operation
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The Truth About Social Media for Business
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How to Make More Sales With Your Email List
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Breakthrough Ways to Get On Page One of Search Engine Results
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Local Web Marketing Magazine www.LocalWebMarketingMagazine.com Published 4 times per year. Subscription inquires: LocalWebMarketingMagazine.com/subscribe Publisher: A&E Advertising and Web Design Editor: Edison R. Guzman Q4 - 2015
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CopyrightŠ 9/2015 A&E Advertising and Web Design All rights reserved. No part of this publication may be reproduced, translated or converted into machinereadable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher. Please note: The information contained within this magazine is for educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information. No warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading this magazine, the reader agrees that under no circumstances we are responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this magazine, including - but not limited to errors, omissions, or inaccuracies. Always assume that an affiliate commission will be earned when referring a product or service.
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60 Powerful Words to Make Your Ads, Blog Posts and Sales Copy...Sell
Hello, I’m Edison Guzman. Welcome to this issue of Local Web Marketing Magazine. Here, I will cover many aspects of the Internet as it pertains to marketing your business effectively. Use the information within the magazine to take advantage of how the Internet has grown and continues to grow and evolve. Social Media, how we access the Internet, our shopping habits and how we keep connected, continues to influence the growth of the Internet. Know that we, as a society are creating this change. I’ve designed this issue with you, the business owner in mind. Each article, ad and resource listed is here for you to either implement yourself, or hire someone to do it for you. These are the tricks, tips, tools and strategies I’ve used to help thousands of businesses succeed online. Keep your valuable feedback coming by connecting with me via email, Facebook, Twitter, LinkedIn, hvBiz, Periscope and other social media. Also, make sure you visit our ever-changing LocalWenMarketingMagazine.com for the latest tips, tricks and tools that will help your business grow. Live With Purpose on Purpose, Edison R. Guzman
1. Absolute lowest 2. Affordable 3. Alert 4. Announcing 5. Authentic 6. Bottom line 7. Breakthrough 8. Confidential 9. Daring 10. Discount 11. Emerging 12. Endorsed 13. Energy 14. Enormous 15. Excellent 16. Exclusive 17. Famous 18. Fortune 19. Free 20. Growth
21. Guaranteed 22. High tech 23. Immediately 24. Innovative 25. Introducing 26. It’s here 27. Just arrived 28. Last minute 29. Launching 30. Lifetime 31. New 32. Now 33. Obsession 34. Pioneering 35. Popular 36. Portfolio 37. Powerful 38. Profitable 39. Proven 40. Rare
41. Reduced 42. Sale 43. Sizable 44. Special 45. Special offer 46. Strong 47. Superior 48. Surprise 49. Tested 50. The truth about 51. Timely 52. Unconditional 53. Under priced 54. Unparalleled 55. Unsurpassed 56. Urgent 57. Valuable 58. Wealth 59. Weird 60. You
Business Resources Computer file backup: www.GetSmartBackUp.com Domain registration: www.aeDomain.com Ecommerce/Affiliate software: www.AutomaticEcommerce.com Email marketing: www.YourEmailMarketingSystem.com Free marketing videos: www.HowToAttractCustomers.com Internet marketing tools: www.GVOToolKit.com Self hosted blogging platform: www.PureBizLeverage.com Video conference system: www.MeetCheaper.com Web hosting/Servers: www.MyNetMarketingTools.com Workshops: www.InternetMarketingWorkshops.com
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How to Get Listed Locally On Google If you own a local business, you’ll need people to be able to easily find you when searching online. As you know by now, the yellow pages is a thing of the past. Online directories now rule the internet. In addition to the online local directories, Google is still the main directory people will use to find you. Luckily for you, Google has probably already listed your business automatically. Unfortunately, the listing may be completely wrong. Your phone number may be incorrect, the location may be wrong, or your web site may be unlisted. In order to correct this, you should search for your business on Google according to your location. For example, if you have a jewelry shop in Monroe NY, you may want to search “jewelry shop in Monroe ny” and see the results. If your information does not appear correctly on the map section and local listing of the first page of google search results, then you need to take action. Here’s what you have to do: 1) Go to www.google.com/business to access Google’s business center log-in page. 2) Log into your business’s Google account, or create a new Google business account if you don’t already have one.
of your services. 5) Add additional information, including all photos, videos and additional details. 6) Google will require that you verify your business listing in order to be sure that your business is real and currently operational. 7) There are two ways that Google will ask you to verify your business. The website will provide you with a PIN number. If you choose to have Google call you to verify your listing, they will call your designated business phone number and ask for the Pin number on the screen. This is the fastest way to verify your Google+ Local listing. You can also choose to have a postcard sent to your business’ location containing a personal Pin number and activation instructions. This postcard will arrive within 2 weeks. 8) Once this process is complete you have successfully verified your Google+ Local listing.
9) Update your listing periodically to ensure accuracy 10) Add special offers, coupons and deals frequently. Once you’ve updated your listing, ensure to create a Google+ page for your business. Your Google+ page should be kept up to date with frequent postings in order to get the most out of your Google+ account. In addition to Google, there are over 50 local directories that your business needs to be listed. There is a free tool that will show you how your business is displayed within all of these directories to ensure that your information is correct. The free tool can be found at www.FreeListReport.com.
Enter your information and see how your business is listed on all the directories that matter. The free report will also give you a listing of all the directories you should be listed, so that you can start the process yourself, or hire someone to do it for you. LWMM
3) If you already have an account, you’ll be able to edit your business’ information. If you don’t have an account, you will be prompted to add the information. 4) Enter your company’s name, its physical address including city, state and zip code, the phone number, your website address, and a description LocalWebMarketingMagazine.com
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Innovative Ideas for Your Next Blog Post Stuck for ideas on what to write in your next blogpost, article or email?
“basics”
Here’s a list of what readers want most to see from you. In fact, this is exactly the content that people crave, so get ready to make your next post a smash hit with your audience. Your readers want content that: Reminds them that they matter
Reminds them that they are one of a kind
Tells a story
Takes them on a journey
Surprises them
Shows them that dreams can come true
Gives a fresh point of view
Takes a stand
Has unexpected twists and unforeseeable turns
Reminds them that life is short – really short
Reveals awesome secrets
Shows little Davids beating big Goliaths
Gives them faith to believe in something BIG
Reminds them to get back to the
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Makes them smile and laugh
Makes them cry
Educates while entertaining
Inspires them to take action
Encourages them to never, ever give up
This is the sort of content your readers never get tired of and always have time to read. If it’s really good, they remember it long Confirms their thoughts and after they’ve read it. And even if it’s beliefs only somewhat good, if it meets any Challenges their assumptions in a of this criteria, they are very likely to share it with others. respectful manner
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In other words, this is the kind of content that has the power to inspire, influence and move your readers to ACTION. It will work in text (written) format, podcast, or video. LWMM
Get The Right Domain Name and Web Site Tools for Your Business at aeDomain.com A good domain name will get you more web site traffic. The right tools will also keep the traffic flowing, your content secure and your business running. Visit www.aeDomain.com to look up your next domain name and secure all the tools you need to succeed online.
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A Proven, Profitable Cash Flow Strategy
What can you do when your business is seasonal, or cash flow slows to a crawl for months due to your business cycle? You do what millions of smart business owners have started doing...you diversify by starting an online supplemental business. Diversifying your revenue with an online business is one of the smartest strategies you can implement for the following reasons: 1) New income stream - Income from your new business will supplement your current income and will help grow your business. 2) Cash flow insurance - When your business cycle is heading downward, your online business will ensure that your cash flow stays steady. This helps with payroll, inventory, and all other expenses when necessary. 3) Easy to set up - An online business is extremely easy to set up. You can choose to offer your own products, or better yet, offer someone else’s product. This way, you only focus on promoting it, and not working it. 4) Low cost compared to brick and mortar or franchise - You can start an online business for 5 figures, instead of 6 or 7 figures for a brick and mortar or franchise. You can take a fraction of the savings and LocalWebMarketingMagazine.com
invest it in marketing your online business.
you’ll have access to proven systems that makes it easy for you to profit. The system is constantly tested and revised at no cost to you.
5) More business deductions Consult your accountant, but if you need a year-end business deduction, 10) Done for you marketing plan this is a great way to reduce your tax When you start the right business, liability, and start a new venture. the company will already have a marketing plan that you can follow. 6) Better profit margins - Online All you do is follow their proven businesses typically have a much system, and get paid upon properly larger profit margin than off-line implementing their plan. businesses. This is specially true if you enter the information and 11) You’re in control - You can education business industry. The choose to start any type of business profit margins on info products rival online. Offering several affiliate those of just about any industry in products will ensure multiple the world. streams of income from one company or many. You choose 7) Less time consumption - When which company to represent. You you represent a company’s product choose which product to represent. or service, all you do is drive traffic to a web site. The company will 12) Digital or physical - You can create the web site for you, create choose to sell physical products on sales material, train you on how to your own or represent companies sell their product, deliver the product like Amazon.com. You can also or service, handle customer support, choose hundreds of other handle refunds, fulfill orders, collect companies’ physical products by payments, deal will international becoming a publisher at cj.com. For orders, and much more. digital products, you can choose clickbank.com and jvzoo.com. 8) Everything is done for you When choosing the right online 13) Highest profit potential - Start business, you can choose to have it with a high profit/big ticket item. all done for you. Your expense will GoNowTo.com/21steps offers one be paying for traffic and creating a of the highest ticket items, with a system that works for you. very easy sales process that will supplement your revenue all year 9) Use proven systems - When you long. LWMM choose the right online business, 5
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The Truth About Social Media for Business Social media marketing strategies have quickly become the go-to strategy for businesses that are looking to generate leads and sales.
This means that a regular social media website user could accidentally find your business while performing their everyday online tasks.
to an awesome amount of people each and every day!
Here are a few ways your small business will benefit from marketing through social media:
2. Wildly popular with online users.
Social media platforms allow a company to spread its brand’s information all over the web. Potential viewers can see your brand in image form, in online videos, in discussions between users and via your company’s website.
1) Social media marketing can help potential customers ‘discover’ your business. While most of your marketing strategies will be based on the concept of directly communicating with your customers, social media marketing makes it easy for the customer to discover your company on their own. Due to social media sites promoting communication and sharing between its users, it allows them to share information about a product or service they like with their friends and family. It also allows a single user to discover new things on their own, based on how they navigate the various social media sites.
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One purpose of any business marketing campaign is to reach as many potential customers as possible. Social media websites will give you access to a very large number of targeted people to advertise to. Recent studies show that Facebook has more than 1.36 billion users and that more than 3 million websites have directly integrated themselves with it. YouTube sees more than 1 billion unique users each and every month, and Twitter has more than multi millions of users as well! More than 525 million people are currently using Google+ and that number grows everyday as well.
3. Raise your brand awareness.
They will also be able to hear about your brand when they perform an online search. The more that people hear, read or see your brand, the better the chance that it will stick in their minds. This is how you can vastly increase your brand’s recognition factor. Social media also allows your business to directly control its brand’s reputation and repair any damage to it very quickly. 4. Increase customer trust and loyalty.
This means that social media marketing One of the best ways to increase your offers your business the chance to reach out customer’s trust in your company is to speak to them directly, as though you were
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a friend rather than a business. Social media allows your company to do exactly that. Direct interactions and contact with customers that are engaging, interesting and educational both help to build customer trust and create loyalty. Make your customers feel appreciated on social media platforms they use every day, and you will see an increase in repeat customer transactions! 5. Bring attention to your products and services. Anytime your business offers a new product or service you’ll want to bring as much attention to it as possible. Social media marketing allows your company to showcase your newest products or services all over the web. It also lets you create a vast network of interested people, through which you can create the attention. 6. Easily spy on your competition.
upon it. The direct customer interactions are a great way to track and improve your customer service. You can directly ask questions and receive answers with comments from your customers. You can then directly respond to them if necessary. This kind of social media customer service is less expensive than over-the-phone service, and customers will appreciate the ability to connect with you via their favorite social media platform.
With social media, you can do more than just showcase your latest products and services through ads. It lets you interact with them. Rather than just advertising to them, you can use social media to deliver your message in an engaging, interactive and far less intrusive manner. You can discover your customer’s opinions, ideas and desires, and then you can use the information to deliver a solution to them. 8. Perform market research. Interactive online media platforms allow you to listen to what your customers have to say when it comes to products and services. You will be able to hear what your customers say, read what they write and track the specific web links they click on. You can then use this information to improve your product or service. You an also use it to tell your customers all about your improvements. Few things offer your business a chance for such easy insight into your specific market. 9. Improve your customer service department. You already know how important quality customer service is to retaining customer loyalty, so this is a great way to improve LocalWebMarketingMagazine.com
Your business should have a search engine optimization (SEO) campaign in effect, to make sure that your company’s website shows on the first page results of major search engines like Google and Bing. Marketing through social media sites can increase your company’s web visibility in the eyes of search engines, which will increase your relevancy rankings. 14. Will drive traffic to your website.
You can also respond to customer problems The more you are able to interact with your in real time, offering answers and customers via social media sites, the more corrections almost immediately. likely it is they will visit your company’s website. In-bound links and suggestions are This means that you could turn a great ways to help online viewers locate disgruntled customer back into a loyal your site. customer in a matter of seconds. 10. Establish yourself as an authority in any niche.
It is very possible to establish your Anyone can research any company or company as an expert in your specific niche business that advertises via social media. using the various tools created by social This means that you can easily find out media websites. All you have to do is what they’re up to. Just make sure that your contribute to some blogs, social media products, services, deals and promotions posts or online videos and provide the are better than your competitors! viewer with helpful information. 7. Interact with your customers.
13. Can help with your SEO campaigns.
Not only will you educate people in your niche, but they will also be associate your company and your brand as a useful resource. People feel better patronizing businesses that they know, like and trust. 11. Build a network of loyal followers. Through the process of networking, you can develop a large following of loyal customers. These loyal customers can then use the very same social media processes to share their affection and loyalty for your company, adding to your network. This means that your company could be networking to thousands of people every minute of the day. 12. Very inexpensive form of business marketing.
Unlike other forms of traditional advertising, ad costs on social media platforms is inexpensive. You don’t have to cover the costs associated with creating and distributing promotional advertisements, nor do you have to pay for paper, ink and shipping costs. Almost all of the social media sites are free to join. You will only have to spend time and effort on your social media campaigns. This form of online marketing is also very eco-friendly, because it does not use paper advertisements.
15. Great for niche marketing. If your company’s products and services are very niche specific, social media marketing will allow you to market directly within your niche. This can help you target that very specific field of customers who will appreciate your products and services. You can also help generate interest for your specific niche, which can help you gain new customers and new followers. Social media marketing can be both broad-based and specific niche-based at the same time, which gives your business the best possible chance at reaching the best types of customers. 16. Social marketing is already popular. You won’t have to wait to begin drumming up interest in your social media marketing campaign because it is already outrageously popular. Online viewers already know how to use these social sites and already expect to interact with businesses. This means that your newly implemented social media marketing campaign could begin producing results right from the start! As you can see, there are many benefits associated with social media marketing. These tactics already use a popular customer medium, and they increase your business’s visibility, its reputation, its search engine ranking relevancy and its ability to reach a large yet targeted audience. It is also a very inexpensive marketing strategy, yet extremely effective. There’s no better time to start a social media marketing strategy for your business. Start today. LWMM 9
How to Make MORE Sales With Your Email List It’s tempting to send offer after offer to your email list in the hopes of making the most money. Yet this is also a perfect way to alienate your readers and send them packing. If all you ever do is try to sell them something in every email, they’re either going to stop opening your emails, or simply unsubscribe. In either case, you are no longer relevant to your list. So when it comes time to promote your products or services, no one will listen. There is a better way, and it’s to provide content along with the promotions. The problem is in knowing what kind of content to give them.
hearts that your list does NOT want where you are and if you’re okay. another email telling them to BUY When this happens, you know BUY BUY. Which means you are you’ve created magic. having NO FUN writing nothing but promotional emails. Who can 4) You can reuse material you’ve blame you? already written. Did you write a dynamite blog post earlier this year Even a born sales person likes to that got rave reviews? Break it up take some time off and just shoot into several emails and send it out. the breeze, talk about sports, do Do you have a report on how to do some gardening, whatever. Well, something that is full of great tips? you and your list need time off as Break it up into several emails and well. And we don’t mean time send it out. when they don’t hear from you, but instead time when you have You don’t always have to come up with something to say that doesn’t new material for engagement emails – involve them reaching for their you can reuse stuff from your articles wallets yet again. and posts. Nice!
What do they want to know? How long 2) You can be their go-to person in is it going to take you to research it your niche. If all you do is sell, and write it? And will it even be read? then they always have their guard up when they open your emails – The key is to think ‘engagement’ over and with good reason. But if you selling. If you can continually engage can show them how to do things your audience, then you can continually without buying, and even how to sell to them as well, at a reasonable buy better, you can become the pace. authority they like and trust.
Here are 10 topics you can write about besides the usual ‘buy this’ stuff:
Think of it this way: Every engagement 3) You can email more often. If you email is like building your KLT only send promotional emails, you (Know, Like and Tr ust) factor and better either keep the frequency every promotional email is like down or expect to burn your list. decreasing your KLT. But if you’re sending engagement type emails, you don’t have to Here are 4 reasons to send worry about how often you email engagement type emails: (within reason.) Who doesn’t want to hear the latest news or tips or 1) They take the pressure off of you tricks in their favorite niche? Send and let you have fun with your list. it out, they WANT to read this Let’s face it – if every email you stuff. send is trying to convince people to buy yet another product, you’re A funny thing happens when you putting a lot of pressure on yourself send out engagement type emails to continually SELL SELL SELL. and then you take a few days off – And you know in your heart of your list will write to you asking
2) Tips, tricks and great ideas on how to do things in your niche. Everyone wants the latest hack on how to do something easier/faster/ cheaper/better. So let them in on the secrets.
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1) The latest news in your niche AND how it might affect your readers. Don’t just give the news – personalize it with your own take and your thoughts on how it might impact your list.
3) Teach your list how to be a savvy shopper in your niche. What should they look out for? What features are must-have, and what should they avoid? This is a great way to make yourself into the authority. 4) 3 minute interviews. Send email interviews to authorities in your niche and create emails from those LocalWebMarketingMagazine.com
interviews. These don’t need to be long – 1 to 5 questions is all you need. 5) Spotlight your customers. Show how Bill bought your product and used it with good results. Talk about the obstacles he had to overcome, the problems he solved, and anything else that might interest your readers. 6) Show your list how to USE your product. If they’ve purchased, this is helpful. If they haven’t, they get to feel what it would be like if they did purchase. Either way, it’s a win-win. 7) Stuff for your list only. Give your list benefits that people can get nowhere else. This might be free products, insider information or special discounts. Make these special benefits expire to train your list to open your emails as soon as they receive them. 8) Stories. People LOVE stories. Don’t get wordy, do start in the middle of the story where the action is, and always make it entertaining as well as relevant to your niche.
seasonal foods. Even if your niche isn’t seasonal, with a little creativity you can still use this angle.
2) How terrible your competition is. There is an exception to this rule: If one of your customers has a personal story of their experience 10) Personality and humor. You don’t with your competition, you can use want to ramble on about yourself or it. But YOU cannot trash your your business, but injecting your competition. Even if every word own personality is terrific and you say is true, it still makes you highly recommended. And anytime look unprofessional. you can make your readers smile or even laugh, you’re sure to get them By sending out engagement emails, to open your next email. you won’t abuse your list, you will build rapport with your list, and in the What not to talk about in your end you wind up selling more than if emails: you simply sent promotional emails.
9) Seasonal tips. If you’re in a niche that changes with the seasons, this 1) Too much personal info. A line or two about yourself is fine, but is perfect. For example, if your unless you’re telling a story that is niche is sports than fall is the time of particular interest to your to talk about the upcoming ski readers, don’t overdo it. No one season, while spring is when you wants to know your life history, at can talk about baseball, soccer, etc. least not in a broadcast email. Is your niche cooking? Talk about LocalWebMarketingMagazine.com
Plus your list will actually LIKE you and say nice things about you in social media, which is always a plus. This is the ultimate KLT formula for interacting with your email list. LWMM 11
Breakthrough Ways to Get On Page One of Search Engine Results Did you know that your company’s web site may never reach the first page of search engine results? Most business owners love the look, feel and navigation of their web site, but search engines may be penalizing you because of its design. So why design a web site that looks great, but may not rank well? Simply because many business owners want a site that reflects their creative ideas and want to pass it on to their prospective customers. So, if it’s difficult (not impossible) to naturally rank a professional looking and tastefully designed web site, what can you do to get leads and sales? The easiest option is to update your web site so that it naturally ranks higher, generates leads and increases sales.
3) Have a valuable call to action. 10% discount may be the industry norm, so you’ll want to step up your game.
Now, I know what you’re thinking; “I don’t want to spend thousands of dollars on a new web site, just to make it rank higher.” Although this way of thinking is foolish from a marketing perspective, there is good news.
4) Must have an email follow up system. This should automate messages and follow up to your prospective customers, so that you don’t have to.
The good news is that you have two options: 1) You can create a web site yourself and perhaps save a few thousand dollars. 2) You can hire a firm that knows what they’re doing. If you create it yourself, here are a few pointers: 1) Make sure your phone number is listed prominently on all pages 2) Ensure to have a contact form your visitor can view without scrolling. If more than one form is necessary, ensure to have each appropriately designed to avoid the site visitor from scrolling. 12
5) It must be responsive/mobile so that it looks great on smart phones and tablets.
12) Should display share buttons to social media sites. 13) Must use proper title and description tags on each page of the web site. 14) Should be easy to frequently add special offers. 15) Should be listed on as many local directories as possible. 16) Ensure to have it show up in Google Maps when searching.
6) Should have business reviews of the great service you’ve provided your customers.
If instead of creating a site yourself, you choose to hire a professional, all of this will be done for you.
7) Should have a product or service photo gallery.
This will free you up to run your business and increase sales.
8) Should list your address in text format, not in a graphic.
Think about it for a minute… If you design the site yourself and it takes you 40 hours to do so, did you really save any money?
9) Should have a dynamic map displayed for people to find your location and easily get directions by GPS. 10) Should have proper keywordrich navigation. 11) Should display links to social media sites.
If your time is only worth $50/hour, then your cost is really $2,000 of your time developing the web site. However, if your time is worth $200 or more, your minimum investment is $8,000.LWMM
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