Arielle Ebenholtz
THE SOLE Welcome to the inner workings of my mind, where I imagine, construct and create. My inspiration grows from my love of nature, sports and shoes. Curiosity pushes me to always be different, problem solve and to always pursue what makes me happy.
THE LACES Sok
Packaging
Jason Markk Ad Campaign
ERRA Fitness Brand Identity
Hebrew National
Ad Campaign
Saving U App Design
SUDZ Typography & packaging design
Trotamundo Editorial Design
Marineland Brand Redesign
Sole Purpose Editorial Design
Rihanna Packaging
1
SOK
Packaging OVERVIEW
SOK is a new sock company committed to creating colorful and trendy socks. Unlike it’s competitors, SOK aims to build customer loyalty by using it’s packaging to solve the problem of sock organization. CHALLENGE
The challenge is to create a visually appealing brand that stands out on store shelves and also must reflect it’s innovative and trendy style. SOLUTION
The SOK logo is a type based logo meant to convey a simple clean look. The color palette is predominately white to contrast with the vibrant sock colors. A tube like packaging that slides down to reveal the product, that also can be utilized as a sock organizer.
2
Jason Markk
Ad Campaign OVERVIEW
Jason Markk is a company that produces shoe cleaners. Having a predominately male target audience, Jason Markk infuses sexual humor into their packaging and web presence. To follow the company’s reputation, this ad campaign uses sexual humor to bring product awareness to their new Quick Wipe. CHALLENGE
To design an eye-catching ad campaign that features their new product the Quick Wipe and encourages viewers to purchase it. SOLUTION
An ad campaign that plays off of the condom style packaging. The photography taken to lead the viewer to assume a sexual act is about to unfold, however interrupted by the woman stepping on the man’s expensive shoes.
Accidents Happen
Mistakes Happen
Oops Happens
Wipe them off with Quick Wipes no one will ever tell.
Wipe them off with Quick Wipes no one will ever tell.
Wipe them off with Quick Wipes no one will ever tell.
Copywrite 2014 JASON MARKK. All rights reserved. Made in the USA. Caution do not use on suede or nubuck
Copywrite 2014 JASON MARKK. All rights reserved. Made in the USA. Caution do not use on suede or nubuck
Copywrite 2014 JASON MARKK. All rights reserved. Made in the USA. Caution do not use on suede or nubuck
3
ERRA Fitness Brand Identity OVERVIEW
ERRA Fitness is a company that strives to help people achieve the body they want. Located in Minnesota, ERRA Fitness provides city residents a place to get slim and trim. CHALLENGE
The challenge is to create a brand DNA that is sophisticated and friendly, However; more importantly stands out amongst the hustle and bustle of the city. SOLUTION
The ERRA Fitness logo highlights the main components that go into fitness. Precision, timing, and geometry. The logo’s shapes are meant to emulate these three components. The color palette is bold and strong to communicate what you will achieve when working out at ERRA.
4
Hebrew National
Ad Campaign OVERVIEW
Hebrew National is a company that produces and packages kosher hot dogs and sausages. After a recent lawsuit claiming that Hebrew National was not 100% kosher, the company lost many of their loyal consumers. This ad campaign aims to add humor to a troubling topic, as well as regain their once great reputation. CHALLENGE
To create an ad campaign that ads humor to a serious subject, as well as build back customer loyalty. SOLUTION
A humorous campaign that combats the lawsuit with laughter, and helps form the basis for the campaign. The campaign poses three questions then shows the reaction of the consumers.
Who said we aren’t Kosher?
Since when aren’t we Kosher?
What made you think we aren’t Kosher?
5
Saving U App Design OVERVIEW
Saving U is a nonprofit organization that aims to raise awareness about drunk driving in the United States Virgin Islands. Saving U is creating an iPhone app, that will allow someone who is to intoxicated to drive to easily dial a taxi or emergency contact. CHALLENGE
The design challenge is to create an app, that is simple and efficient to operate at night, as well as while intoxicated.
SOLUTION
The app design has a sleek, minimalistic, yet inviting feel. A black and gray geometric bar is used throughout as the navigation bar, juxtaposed with a flat button design, and white background.
“In order to be irreplaceable
one MUST ALWAYS BE DIFFERENT” -COCO CHANEL
6
SUDZ Typography & Packaging Design OVERVIEW
SUDZ is a company that brings diversity to the shampoo isle in stores. SUDZ uses playful characters and a clean product line, that attracts not only children but adults as well.
CHALLENGE
The challenge was to create a packaging that attracted to not only the child, but the parents as well. The design must stand out on the shelf at first glance giving the impression of cleanliness, and fun. SOLUTION
The package design solution was to incorporate illustrated monster characters on the product. A custom typeface for the SUDZ logo, goes along with the illustration style. The color of the characters is designated to correspond to each product.
7
Trotamundo Editorial Layout and Design OVERVIEW
Trotamundo is a Spanish travel magazine featuring food, adventure and art from different latin countries around the globe. CHALLENGE
To design a magazine that gives the reader the desire to visit the featured country. SOLUTION
The masthead of Trotamundo is set in a square overlay to communicate the elegance of the magazine. The rest of the editorial design follows the same bright picturesque layout as the cover.
8
Marineland Brand Redesign OVERVIEW
Marineland is one of Florida’s first marine mammal parks and is known as “the world’s first oceanarium”. Marineland operates as an entertainment and swim-with-the-dolphins facility. CHALLENGE
After a recent change in ownership, Marineland is now owned by the Georgia Aquarium. The clients were looking to create a logo for Marineland that was able to stand on its own, however look aesthetically pleasing when placed next to the Georgia Aquarium. SOLUTION
A logo that highlights their main attraction, dolphins. The logo shape is meant to emulate the giant dolphin pools. The color palette chosen to emulate the soft colors of the ocean, as well as give the logo an expensive look.
9
Sole Purpose Magazine OVERVIEW
Sole Purpose is a magazine for men and women with a creative mind and a love for sneakers. Sole Purpose gives insight into new technology and ingenuity coming up in the sneaker market.
CHALLENGE
To create a magazine that gives readers a view into new technology on the sneaker market as well as feature the minds behind them. SOLUTION
A sleek, geometric, clean masthead that simplifies the full name. The rest of the editorial layout follows this same minimalistic ideology. The feature story layouts subtly reflect the content of each one.
51
10
Rihanna Packaging OVERVIEW
Rihanna is an iconic R&B and Hip-Hop artist with the latest release of her Unapologetic CD album that debuted at number one on the US Billboard 200 with first-week sales of 238,000 copies. This special edition album which includes video extras designed to highlight Rihanna’s style and uniqueness. CHALLENGE
The challenge is to create a unique packaging that emulates Rihanna’s brand identity. SOLUTION
The package design solution draws from a personal scandal that Rihanna faced to create an edgy, dynamic, diamond case. The packaging consists of a CD and a DVD case that magnet together, to prevent loss.
www.ariellebenholtz.com