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Birla White is India’s largest white cement producer with a production capacity of 560 thousand tonnes annually. Established in 1988 with an initial production capacity of 80 thousand tonnes, the company has indeed come a long way. Its manufacturing plant is today regarded as one of the most technologicallyadvanced white cement plants in the world. Driven by innovation and excellence, Birla White has consistently been improving its product quality through technological advancements. Significant efforts have also been made to diversify its product portfolio. Birla White today boasts of a product portfolio consisting of several surface finishing options. The company has a strong global presence in the developed European and fast-growing Asian markets Birla White is a conscientious corporate citizen of this country. This has seen the company proactively adopt significant steps to protect and preserve the environment. It utilises eco-friendly technologies to manufacture products, which have a minimum impact on the environment. Recognising its green initiatives, Birla White has been awarded the prestigious IERS Level-5 and ISO 14002 Certification from DNV, Netherlands for the highest levels of environmental commitment. The product ranges varies from White cement, Wallcare Putty, Textura, Kool-n-Seal, GRC, Levelplast, Efflocure. Birla White has always placed a strong emphasis on technological superiority to manufacturing products of unsurpassed quality. To this end, it has acquired technologies from world leaders in their domain. Like Vertical Roller Mills and Roller Presses, sourced from Pfeiffer and Koppern respectively, are used for raw material and cement grinding. Its manufacturing process is entirely automated and controlled by systems from ABB and Leeds & Northrup, USA. Distributed Control Systems & Fuzzy Control System for process control and XRF controlled QC systems are used to ensure superior quality. Birla White was the first to introduce sealed valve bags for Wallcare Putty packaging, using Roto Seal Packer with Ultrasonic System to curb adulteration. For more details visit www.birlawhite.com

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1. When was Birla White established ? 2. What is the annual production capacity of Birla White ? 3. What are the different products of Birla White ? 4. Which certification have been awarded to Birla White for its environmental commitment ? 5. What are the technologies used by Birla White to ensure superior quality ?

CASH PRIZE RS. 10,000/- FOR ONE LUCKY WINNER Send your entries to: iabedt@jasubhai.com Last date of submission of entries: 31st Dec’ 2010 Disclaimer: Winner will be selected by a lucky draw. The decision of the organisers will be final.

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