DO MORE
WITH LESS
NOTHING CONTRIBUTES TO SUCCESS MORE THAN
INTEGRITY, DILIGENCE, A SMILE, AND A FEW LATE NIGHTS.
Welcome to Aegis Atlanta I sincerely appreciate the opportunity to present you with the superior marketing and business development services available through Aegis Atlanta, and I congratulate you on your efforts to take full control and advantage of your business’ potential. This brochure outlines the various growth-driven services that Aegis Atlanta provides for businesses of all sizes, in addition to the principles and ethics we employ to produce results . At Aegis Atlanta, we are driven by the idea that good business is the science of doing more with less, and we aggressively engage that philosophy when entrusted with the futures and reputations of our valued clients. Every action we employ building success for our clients is performed in the most efficient, affordable and ethical manner possible. Thank you again for exploring the opportunities available through Aegis Atlanta. We look forward to serving you.
James P. Mason Owner
CHANGE MOST OFTEN CREATES CHAOS,
IMPROVEMENT TURNS GOOD INTO GREAT. Aegis Atlanta’s primary mission is to assist small businesses in achieving their goals for growth and impact. Through a specific blend of consultative services, Aegis Atlanta provides clients with the organizational foundations to build upon and the operational knowledge needed to maximize the return upon their consulting investment.
Internal Efficiency Most clients who approach Aegis Atlanta are looking to grow 15-20% annually. This level of honest expectation is healthy and provides an achievable goal, yet still presents a rather daunting challenge for small businesses with limited resources. We call this growth the “Magic 17”. In order to minimize the actual revenue-generated growth necessary to meet these goals, Aegis Atlanta seeks first to eliminate all overhead and expenses not necessary in producing this goal. These audited modifications are generally mild, simple redirections, never affect human resources, and have historically recouped capital averaging 28-35% of a small business’ growth expectation, leaving only 10-12% of desired growth dependent upon market expansion and increases in revenue.
The fastest way to retain more capital is, simply, to spend less!
Sales Optimization
Market Communication
The success with which your sales department takes advantage of leads, presents your business to current and potential customers, and transforms interest into revenue – is dependent upon the systems and resources you employ. Imagine the impact upon your monthly sales numbers if you were able to spend less time organizing and searching for information - spending more time on the phone or in front of customers.
At Aegis Atlanta believes whole-heartedly in communication. Not to be confused with advertising, market communication is the optimized transfer of, and access to, information which creates transparency, builds trust and establishes positive relationships. This recipe has proven time and time again to increase “brand ownership” amongst small business’ distribution and consumer channels - subsequently growing revenues.
While certain administrative and preparatory functions are vital to a successful sales process, Aegis Atlanta will help implement systems that make these time consuming functions simple and productive, leaving your sales staff to the most important task – interacting with and serving your customers.
By opening up and maintaining two-way communications with your entire pipeline, we create brand ambassadors who are more knowledgeable of your products and services and are self-vested in the success of your business.
You can always do the right thing – better!
There is power in numbers, keep them on your side!
Project Management Every project produced by Aegis Atlanta is managed with complete transparency and accountability using state of the art Cloud Project Management Software.
What does this mean for your business? It means you have the ability to keep track of all communication, associated files, assigned tasks and project progression - 24/7 from anywhere in the world. It means that you are greeted every morning with updates on vital information that keeps your project moving forward efficiently. It means that every step of the way - you know where your investments are and how Aegis Atlanta is using their value to produce the greatest return.
Print Design & Production Showcase your products and services in print with a level of prestige equivalent to their actual quality. This is accomplished only by producing printed materials within the tightest possible tolerances.
Apparel Design & Production A customer wearing your message demonstrates extreme loyalty. Encourage and reward this loyalty by providing stylish, high quality garments featuring attention-grabbing graphics and imagery.
Direct Mail Design & Distribution Even with the evolution and dominance of digital communication, certain markets can greatly benefit from the targeting and activation provided by a well designed direct mail campaign.
Video Production No other medium provides a greater level of interactive engagement than video. If properly produced, video can provide your customers with greater understanding of your product and your message in an entertaining and intimate way.
Packaging Design & Production The space your product holds on store or dealer shelves is valuable real estate. Even without any previous interaction with your brand, a captivating and informative package design can reduce the total cost of sale and increase sales dramatically.
Logistics and LT/L Management By reducing the cost of collecting materials and distributing your products to the market, you are able to streamline your production process, increase your company’s profits and providing your customers with an even greater value.
YOU ALWAYS COME IN FIRST
WHEN YOU GO THE EXTRA MILE. The success of any marketing or development project is dependent upon assigning careful attention to every detail, and most importantly, understanding and preparing for any possible contingency. Aegis Atlanta takes full advantage of multiple accountability systems and management tools in order to minimize and easily overcome these potential threats to success.
INSPIRATION IS NOTHING MORE THAN
SAYING WHAT IS ON THE OTHER PERSON’S MIND Whether publishing an advertisement in Time Magazine, the local newspaper or distributing sales flyers at a trade show - your brand must make an unforgettable impact upon your target market. Your imagery must be attractive, your offer compelling, and your branding must be instantly identifiable.
Catalog/Brochure Design
Direct Mail Design
Whether your goal is to present your product to B2B or B2C customers, derive direct sales, or present your overall product line - a well designed and produced catalog or brochure is an invaluable brand asset.
While digital marketing and e-commerce have taken over with great force, nearly one-third of US consumers with the highest levels of disposable and investment incomes have yet to, or never will, use the internet for sourcing and purchasing goods and services. A competitor’s sole focus on digital commerce provides a great advantage to properly positioned company with a direct mail strategy.
Aegis Atlanta provides project management and implementation from concept to completion, including design, photography, copy writing, editing, production and even on-demand distribution.
Additionally, many B2B relationships can be initiated more efficiently and effectively through well-constructed direct mail campaigns. Imagine the time and expense it would require to seek out and directly solicit thousands of potential B2B customers online. A well designed direct mail campaign satisfies these introductions like not other medium can.
Logo Design Your name is your brand, and should always be presented in a cohesive manner that is immediately recognizable to every potential client or customer. Aegis Atlanta focuses on producing brand and corporate identities that can be used across all platforms at the greatest value. By creating simple, bold designs, for example, some of our client’s future investments in embroidered apparel are greatly reduced.
Action & Lifestyle Photography Combining an apparent disregard for personal preservation with technical knowledge, Aegis Atlanta is prepared to go wherever we need to go, do whatever we need to do, and often put our own personal safety in the balance in order to get THE SHOT. Whether dangling over 2,000 feet of thin air from a helicopter, or staging the ultimate reality scenario in the worst possible conditions imaginable – we provide the imagery that will captivate and activate your audience.
Product Photography Undoubtedly, you are proud of your products. You have invested countless hours developing and perfecting every single detail in order to provide your customers with the utmost in quality and value. For this reason, Aegis Atlanta provides product photography that focuses upon and highlights these details with the precision and focus they deserve. Special attention is made to ensure that your products are easily recognizable and associated with your brand.
A PICTURE IS ONLY WORTH 1,000 WORDS,
IF YOU SPEAK THE RIGHT LANGUAGE.
Aegis Atlanta takes great pride in providing our clients with the imagery and photographic assets needed to express the virtues of their brands in a matter that words cannot.
THE SALESMAN SHOULD ALWAYS HAVE
THE SAME PRIORITIES AS THE BUYER Are you inundated with media sales at every trade show? Are you screening phone calls to avoid media offers? Are you feeling defensive of your advertising budget, rather than optimistic?
Media Planning Sadly, for business owners and managers, the increasingly aggressive commission-based advertising market has become more of a liability than a benefit. Advertising sales have transitioned from a service industry focused on producing results to a sustainment industry for businesses with little to no dependency upon the success of its primary supporters. Aegis Atlanta removes the frustration of managing your company’s media marketing and advertising budget. We act on your behalf, without bias, and with only the motivation of continued contributions to your bottom line. We free up your phone lines for revenue-generating business. We free up your highly valuable trade show exhibiting resources for revenue-generating meetings. We free up your time to conduct the business that will facilitate growth – saving you thousands in the process. With Aegis Atlanta in your corner you’ll be able to say, “Call these guys” and get back to taking care of the important business at hand.
Media Buying Why would you pay 115%? Everything Aegis Atlanta does to properly manage your media budget is done with our primary focus in mind – to do more with less. This founding principle is the primary reason why Aegis Atlanta never works on media commissions, but only on a flat-rate fee for management services. We do not make money from your company spending money. We make money by continuing to properly manage your company’s media budget, placing your brand in the most affordable and impactful venues possible, year after year. Aegis Atlanta has years of experience negotiating favourable media campaigns with outlets in many different industries, in addition to experience establishing metrics and analytics that track success and failures. There is never a need to continue contributing to an ineffective venue, so Aegis Atlanta ensures that every media contract includes the ability for each client to cancel any further business if the outlet proves ineffective. Aegis Atlanta provides your company with a completely transparent, all-inclusive advantage to the your competitors. You make more when we spend less! Aegis Atlanta gets your company’s advertising better placement for a better price.
Media Management You have enough deadlines to meet! With all the duties you must take care of on a daily basis to keep your business moving forward, the last thing you need to worry about is meeting the deadlines set forth by the companies you’re paying to promote your products and services. Aegis Atlanta maintains state of the art scheduling and project management software in order to ensure that all of your advertising materials, documents, and payments arrive on time and in the right format – ensuring a seamless flow of communication between your company and your new customers. These services save your company time and money – normally costing far less than what it would require to maintain these operations in-house.
Social Media Management Nobody likes spam, most people don’t like annoying game requests, and some people really do not like cats. How do you find out who likes what, who responds to what, and which one of your customers has the next big idea that is going to sail your brand over its next horizon? Social Media Management enables your company to engage and explore your target markets through consistent and properly formatted communication and interaction. Aegis Atlanta helps you learn what your customers want, what they think, and how they feel so that you are able to communicate and provide services that directly satisfy their individual needs. By employing proven strategies, exploring new venues and expanding your brand’s social real estate, Aegis Atlanta puts your message in front of targeted new prospects based upon carefully targeted metrics. The possibilities of growth from online social interaction are limitless – but your budget is not! Aegis Atlanta believes in “working within, to maximize” your social media budget. We approach social media strategy with the end game in mind, forming each action around a specific desired goal for your bottom line – usually at a level of 5-10x the initial social investment. Every action by Aegis Atlanta and inevitable reaction by your social networks is reported on and made available for your company to edit/modify at your discretion if necessary.
GOOD COMMUNICATION IS SIMPLE MATH,
80 - 90% ABOUT THEM 10 - 20% ABOUT YOU. With so many venues to promote your business from social media to television, radio and magazines, how do you know where to place your valuable advertising dollars, and how do you know if you are getting the most bang for your buck? Aegis Atlanta has years of experience building and negotiating successful, effective, goal-oriented media plans for budgets of all sizes.
LOGISTICS MANAGEMENT IS THE ART OF
JUGGLING SIMPLICITY, EFFICIENCY AND VALUE By reducing the cost of collecting materials and distributing your products to the market, you are able to streamline your production process, increase your company’s profits and providing your customers with an even greater value.
Inbound Material Shipping
Outbound Shipping
Many suppliers of parts and raw materials mark up their delivery costs up to and beyond 300%. In some cases, this margin of profit covers the time and labor involved in coordinating shipments, but often, it simply raises your overall cost of doing business.
For our customers with a distributor network, or those who manufacture large or bulky products, Aegis Atlanta is prepared to leverage our incredible relationships with over a dozen US truck lines to provide you and your customers with increased value, dedicated deliveries, and the ability to minimize additional costs to your customers – making you much more competitive in the marketplace.
If you are receiving full truckload or less-than-truckload (LT/L) shipments from your vendors and suppliers, we invite you to allow Aegis Atlanta the opportunity to save you hundreds, even thousands, of dollars a year by using our incredible relationships with over a dozen US truck lines to provide you with value, dedicated deliveries, and the ability to pass your savings on to your customers – making you much more competitive in the marketplace.
Trade Show Management It can cost more for your trade show crates to travel 500 feet, than 1,000 miles! On the surface, there is very little in the world of trade show logistics that makes any sense at all. From shipping class designations to drayage options and the ever changing city-bycity union labor jurisdictions – the task of affordably presenting your brand at trade shows and conventions is draining. More often then not, the amount of work required both before and after a trade show is the largest obstacle to exhibiting success. It wears down booth staff, triples the cost of exhibiting (if not more), and starts and ends what should be an exciting motivated time on a rather negative note. Aegis Atlanta is ready to minimize the stress and expense of your exhibiting operations by drastically reducing your trade show logistics investments of time, energy and finances. With the option of full and special project services, Aegis Atlanta can manage as much, or as little, of your exhibiting operations as will save your company time and money. We have years of experience creating ways to reduce shipping, drayage, assembly and operational expenses, and we are ready to put this experience to work for your company’s success.
2280 Satellite Blvd, B-1, Duluth, GA 30097 Office: (678) 720-2358
24/7/365 Mobile: (678) 644-2175
www.aegisatlanta.com