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TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Magazine Marathon” POSSIBLE CO-SPONSORS: Scholastic Journalism, Small Programs Interest Group DESCRIPTION: The Magazine Division has sponsored two Magazine Marathons—the first in Boston, the second in Denver. Both were fun, interesting and well attended. They differed from most AEJMC panels because 10 to 12 magazine profs had five minutes each to present a cool technique or tip for designing a syllabus or teaching magazine writing, editing, design, production, management, or publishing. Everyone in the audience went home with a stack of tips. The audience asked questions and contributed tips. We received lots of positive feedback and thought we’d suggest the Magazine Marathon for 2011. POSSIBLE PANELISTS: David Abrahamson, Northwestern (The Art of Interviewing: Thinking—and Listening—on Five Levels at the Same Time) Sheila Webb, Western Washington (Design) Others from the co-sponsoring division or group POSSIBLE MODERATOR: Carol Schwalbe, University of Arizona PANEL ORGANIZER/CONTACT: Carol Schwalbe University of Arizona cschwalbe@email.arizona.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “International Reporting Projects ” POSSIBLE CO-SPONSORS: International Communication, Minorities and Communication, Newspaper, VisComm, RTVJ DESCRIPTION: Taking a group of students overseas can be a life-changing experience—for you and for them, especially those who have never traveled out of the country. Study abroad veterans will share their experiences about programs that focus on reporting, writing and multimedia journalism. They’ll describe how to deal with the challenges—logistics, transportation, safety, language, teamwork (print, photo, and broadcast working together), bureaucratic stonewalling, and sources afraid to talk because they fear for their lives or those of their families. Panelists will also discuss funding sources and places to publish student work. POSSIBLE PANELISTS: Carol Schwalbe, University of Arizona (South Africa, Dublin/Paris/London/Rome) Rich Beckman, Knight Chair in Visual Journalism, University of Miami (multimedia projects with students in South Africa, Spain, China, Peru and Chile while at UNC) Carol Holstead, Kansas (Italy) Sam Riley, Virginia Tech (Italy) Someone from the co-sponsoring division POSSIBLE MODERATOR: Dane Claussen, Point Park University PANEL ORGANIZER/CONTACT: Carol Schwalbe University of Arizona cschwalbe@email.arizona.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Partnering with Industry: What Works, What Doesn’t and What We Learned” POSSIBLE CO-SPONSORS: Newspaper, VisComm, Communication Technology (CTEC) DESCRIPTION: Students are looking for real-life experience as newsrooms are shrinking and media companies are hunting innovation, making these serendipitous times for journalism educators. POSSIBLE MODERATOR: Jennifer George Palilonis, Ball State University POSSIBLE PANELISTS: Larry Dailey, University of Nevada at Reno (VisComm) Jacqueline Marino, Kent State University, for her new class producing interactive Web projects for local magazines, including one on the iPad Jeremy Gilbert, Northwestern University (VisComm), for his work with Merck Rachel Davis Mersey, Northwestern University, for her work with collaborative audience research PANEL ORGANIZER/CONTACT: Jacqueline Marino, Kent State jmarino7@kent.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Teaching Literary Journalism Techniques” POSSIBLE CO-SPONSOR: Newspaper DESCRIPTION: The art and craft of long-form journalism involves in-depth (saturation) research, immersive reporting and narrative storytelling methods. Instruction in these multiple techniques requires a combination of nonfiction and creative writing skills, as well as an understanding of the ethical issues and challenges facing this genre. Panelists will share their experiences as scholars, teachers and practitioners of literary journalism with the goal of enhancing the understanding of session attendees of the risks and rewards of teaching literary journalism techniques. POSSIBLE PANELISTS: Mark Massé, Ball State University David Abrahamson, Northwestern University Kathy Roberts Forde, University of South Carolina David E. Sumner, Ball State University POSSIBLE MODERATOR: Tom Connery, University of St. Thomas PANEL ORGANIZER/CONTACT: Mark Massé Director, Journalism Writing Center Department of Journalism Ball State University Muncie, IN 47306 765-285-8222 MHMASSE@bsu.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Syllabus on Wheels” POSSIBLE CO-SPONSOR: Newspaper, Civic and Citizen Journalism Interest Group DESCRIPTION: This is about mobile journalism, but not how to teach it in class. Rather, this panel is about using mobile as a classroom tool to stay informed and to have real-time news sharing as part of our experience. In an age when our students need to be as nimble as possible, our classroom must be, too. The idea of the “syllabus on wheels” is that we use social media programs, like Twitter, to stay up-to-the-minute on information and really immerse ourselves in media, especially news. (An example: as I was talking to my class about a planned Quran burning event, a student in the class interrupted to inform me that it had been called off. He got the news on his cell phone via Twitter.) The “syllabus on wheels” also gives the instructor a chance to guide students to a variety of readings and viewpoints they might not otherwise turn to. POSSIBLE PANELISTS: Jill Van Wyke, Drake University Jacqui Marino, Kent State Carrie Brown-Smith, Memphis Someone from the co-sponsoring division or group POSSIBLE MODERATOR: Someone from the co-sponsoring division or group PANEL ORGANIZER/CONTACT: Lori Blachford Drake University lori.blachford@drake.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Going Public” POSSIBLE CO-SPONSOR: Minorities and Communication, GLBT Interest Group, Civic and Citizen Journalism Interest Group DESCRIPTION: This panel would be a collection of instructors who would share the ups and downs (mostly ups!) of having their students work on community projects, either through local news organizations or with nonprofits, with the goal of giving voice to those who are otherwise unrepresented or underrepresented in the mainstream media. The true community service projects raise the level of student involvement and also send the quality level of the work skyrocketing because now the student is responsible to someone besides the instructor. This panel would be about energizing and informing others who have not been brave enough to “go public” with their students’ work, from traditional media work to blogs. POSSIBLE PANELISTS: Cathy Yungmann, Cabrini College Kelly Hamilton, editor-in-chief of Alive magazine, St. Louis (She’s been a real champion for alternative press in St. Louis, including giving voice to the LGBT community. She’s editor-in-chief and co-founder of Alive magazine.) Leaders of Elizabethtown College’s We-Town local news initiative POSSIBLE MODERATOR: Lori Blachford, Drake University PANEL ORGANIZER/CONTACT: Lori Blachford Drake University lori.blachford@drake.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “The Collaborative Classroom” POSSIBLE CO-SPONSOR: VisComm DESCRIPTION: This is a panel about offering students in journalism classes the opportunity to work in a collaborative way with students in other colleges on campus or even with students at other universities to accomplish what they could not do alone. Students become responsible to one another and learn to see their work in new ways. (An example: Lori Blachford has worked with her school’s graphic design instructors to have their students design the stories my students are writing. Then they have to work together to get a finished product completed on deadline.) With the needs journalists have these days for niche experience and expertise (health writing, biz writing, sports writing, political writing) as well as computer expertise (for developing mobile and tablet apps), their ability to work effectively with someone outside their discipline is more important than ever. This interaction teaches students to develop leadership and teamwork skills critical to their continued success. It’s also a great model of cooperation for the rest of the university. POSSIBLE PANELISTS: Jeff Inman, Drake University Jennifer George-Palilonis, Ball State POSSIBLE MODERATOR: Lori Blachford, Drake University PANEL ORGANIZER/CONTACT: Lori Blachford Drake University lori.blachford@drake.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Teaching Mobile Strategies in the Classroom” POSSIBLE CO-SPONSORS: Communication Technology (CTEC) DESCRIPTION: The panel would focus on mobile journalism strategies, from teaching students backpack reporting to developing both potentially profitable and audience-focused applications for phones and tablets. Panelists would discuss methodology and strategies for helping students embrace, conceptualize and market mobile tech as a means of both forwarding brand goals and satisfying editorial needs. POSSIBLE MODERATOR: Jeff Inman, Drake University POSSIBLE PANELISTS: Stacey Baird, San Francisco State University Chris Snider, Drake University Jeremy Gilbert, Northwestern University Dan Hickey, Senior Vice President of Digital Engagement, Meredith Corporation PANEL ORGANIZER/CONTACT: Jeff Inman, Drake University jeffrey.inman@drake.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Teaching

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “From Martha and Bon Appetit to the Classroom: Teaching our Students How to Cover Food” POSSIBLE CO-SPONSORS: Newspaper, RTVJ DESCRIPTION: Culinary journalism is a magazine staple – not just relegated to niche publications, but present in just about every offering on the newsstand. But mixing together the perfect paragraph and carving up the perfect sentence is harder than it looks. However, food journalism is becoming more ever-present. Storytelling possibilities vary from long-form on the Cooking Channel, segments on morning television, and utilitarian news pieces. This panel will discuss a bit of how food writing can be taught to our students: a bit of history, a bit of culinary technique, a bit of literary journalism, and a lot of sweet and savory examples. POSSIBLE MODERATOR: Jeff Inman, Drake University POSSIBLE PANELISTS: Liz Fakazis, University of Wisconsin-Stevens Point Lyn Lepre, Marist College Professionals from area publications or outlets Others from the co-sponsoring division(s) PANEL ORGANIZER/CONTACT: Lyn Lepre Marist College Lyn.lepre@marist.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: Research

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “How Do We Describe the Elephant? Research Perspectives on Magazine History” POSSIBLE CO-SPONSOR: History DESCRIPTION: Magazine history research is hard because there are so many magazines—15,000 to 20,000 according to who’s counting. Each magazine has its own history and dozens of books have been written about individual magazines. The purpose of this panel is to (a) discuss the strengths and limitations of common research approaches to magazine history and (b) how each approach contributes to building a core scholarship in study of magazine history. In other words, what is useful to understanding American magazine history and what is not? This panel will consist of four panel members who will discuss the most common approaches to the study and writing of magazine history: Each panel member will be asked to discuss key authors and books in each area. This panel will help listeners understand the various approaches to the study of magazine history and how their individual expertise fits into the larger picture. 1. Biographical –great publishers and editors and how they influenced their magazines 2. Individual magazine histories – histories of individual magazine titles 3. Economic and corporate –trends in circulation or revenue 4. Cultural and thematic – the study of themes in magazine history and the influences of American culture on magazines and magazines on American culture POSSIBLE PANELISTS: David E. Sumner, Ball State University David Abrahamson, Northwestern University Joe Bernt, Ohio University Sheila Webb, Western Washington University Carolyn Kitch, Temple University POSSIBLE MODERATOR: Carol Schwalbe, University of Arizona PANEL ORGANIZER/CONTACT: David E. Sumner, Ball State University 765-285-8210 sumner@bsu.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: PF&R

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “The Journalism of Deception: The Dark Art of Undercover Reporting” POSSIBLE CO-SPONSOR: History DESCRIPTION: Broadly conceived, the panel will explore the role that deception plays in the practice of journalism. As a journalistic practice, it is clear that undercover reporting has as active a life today as it did in the preceding two centuries, and still incites as much controversy. Moreover, as Janet Malcolm so famously observed, many interactions with sources, particularly in long-form journalism, involve an implied form of misrepresentation. The panel hopes to initiate a conversation that will explore the subject from a variety of perspectives — historically, ethically, legally, and against its new digital age backdrop — in the hope that we can illuminate its place in both journalism and journalism education. POSSIBLE PANELISTS: “A Brief History of Truth: Journalism’s Beacon, The Digital Age’s Ember” David Abrahamson, Northwestern “The Brief Against: Why Deception in Reporting is Wrong” Tom Goldstein, California at Berkeley (Mass Communication) “The Brief For: The Most Purposeful and Valuable Journalism” Neil Henry, California at Berkeley (Journalism) “The Truth About Deception: Why Surreptitiousness Works” Brooke Kroeger, New York University PANEL ORGANIZER/CONTACT: Brooke Kroeger New York University Arthur L. Carter Journalism Institute 20 Cooper Square, New York, NY 10003 212-998-8002 brooke.kroeger@nyu.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: PF&R

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Covers That Blink and Magic Ink: Can Digital Technology Rejuvenate Print Magazines?” POSSIBLE CO-SPONSOR: VisComm DESCRIPTION: QR codes, Augmented Reality, video screens embedded in print pages – all are new features of the oldest national medium. But do they really engage readers and advertisers? How will our magazines amaze us next? POSSIBLE MODERATOR: Jacqueline Marino, Kent State POSSIBLE PANELISTS: Richard Dorment, Features Editor, Esquire MediaShift magazine correspondent Susan Currie Sivek, assistant professor, California State University Someone from MPA-The Association of Magazine Media (Perhaps Nina B. Link, president) A digital guru from Meredith: Melissa Inman, Dan Hickey or Andrew Wagner PANEL ORGANIZER/CONTACT: Jacqueline Marino, Kent State jmarino7@kent.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


TYPE: PF&R

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St. Louis Conference Joint Session Proposals Magazine Division

TITLE: “Social Networking for Magazines” POSSIBLE CO-SPONSOR: Communication Technology, Mass Communication and Society, Media Management and Economics DESCRIPTION: The magazine rules for social media are still being made – and broken. Hear from visionaries who have used social networks, such as Twitter, Facebook and Tumblr, to help them make good magazines fast and cheaply. POSSIBLE MODERATOR: Jacqueline Marino, Kent State POSSIBLE PANELISTS: Sarah Rich, Longshot.org (How they use social networking tools to make an entire print magazine in 48 hours) Sree Sreenivisan, Dean of Student Affairs, Columbia Graduate School of Journalism, developed a much-cited graduate class on social networking for journalists. Someone from Better Homes and Garden’s social-networking success, Mixingbowl.com, an online community that eventually printed a magazine. We could have the same digital strategist from the “Beyond Covers” panel from Meredith serve on this panel as well. PANEL ORGANIZER/CONTACT: Jacqueline Marino, Kent State jmarino7@kent.edu MAGAZINE DIVISION CONTACT: Rachel Davis Mersey Northwestern University p. 847.491.2196 and f. 847.491.5925 e. rdmersey@northwestern.edu


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: NEW YORK TIMES v. UNITED STATES: Pentagon Papers Case 40 Years After Pane Type: PF&R Possible Co-sponsors: History, International Communication, Mass Communication & Society, Media Ethics, Newspaper Summary of Session: The year 2011 will mark the 40th anniversary of New York Times v. United States, widely known as the “Pentagon Papers” case, which has (re)defined freedom of the press in the United States. The enduring legacy of the landmark U.S. Supreme Court case for Americans in general and JMC educators and practitioners in particular deserves more attention these days. This is all the more compelling, given that press freedom continues to be systematically challenged at home and abroad. Indeed, the actual or perceived conflict between press freedom and national security is being vociferously debated in connection with our ongoing war on terrorism. The WikiLeaks’ determined disclosure of the American government’s classified documents is a case in point. Daniel Ellsberg of the Pentagon Papers fame applauds WikiLeaks for helping people penetrate the secrecy surrounding the U.S. wars in Iraq and Afghanistan. Others criticize the whistleblower website in Sweden for recklessly jeopardizing the U.S. security interests and individual lives. The proposed panel would offer a rare opportunity for AEJMC members to critically reflect on the Pentagon Papers by listening to noted scholars, journalists/authors, and Ellsberg on the case’s profound impact on freedom of the press in the U.S. and abroad. Possible Panelists: Daniel Ellsberg, who leaked the Pentagon Papers to The New York Times and the Washington Post; Arnie Robbins, the editor of the St. Louis Post-Dispatch; Gabriel Schoenfeld, author of Necessary Secrets: National Security, the Media, and the Rule of Law (2010); David Rudenstine, law professor at Cardozo Law School, author of The Day the Presses Stopped: A History of the Pentagon Papers Case (1998); Jeffery A. Smith, journalism professor at UW-Milwaukee, the author of War and Press Freedom (1999) Moderator: Kyu Ho Youm, professor and Jonathan Marshall First Amendment Chair, University of Oregon. Possible costs: If we get Daniel Ellsberg there might be some cost associated with bringing him to the conference. Contact: Kyu Ho Youm, University of Oregon, Eugene OR 97403-1275, 541-346-2178, youm@uoregon.edu


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Can the Government Be Your Facebook Friend? Pane Type: PF&R Possible Co-sponsors: Advertising, Public Relations, Political Communication Summary of Session: During his campaign for the presidency, President Barack Obama captured the attention of Americans through his savvy use of social media in a way no presidential candidate had done before. As a result, many government agencies have jumped on the social media bandwagon, and are using Facebook and other social media websites to communicate with their constituents. Yet, they may be unaware that exercising editorial control over the content on their websites could open them up to potential liability for lawsuits or other legal actions. We’ll examine the complex relationship between social media and the government; discuss the First Amendment public forum doctrine to social media and the application of open government laws to new technology. Social media and smartphones are changing the ways government officials communication and how the public can hold them accountable. For example, Facebook messages aren’t routed through the agency server for review and retention; text messages, even on government-issued devices, won’t generally be retained unless proper precautions are taken. To ensure public records sent through alternate channels are captured and maintained, government agencies must take affirmative steps in advance. Key issues to be addressed by the panel include: Can the government censor or remove postings from Facebook or web site discussions, consistent with the First Amendment? Are text messages, Tweets and similar communications considered public records? What are practical ways to gain access to this type of information? What implications does the U.S. Supreme Court case Quon v. Arch Wireless Operating Co., Inc. have on access to text messages? What have high-profile cases, such as the text messaging scandal involving former Detroit Mayor Kwame Kilpatrick, taught us about government mobile technologies? Possible Panelists: Christina Locke, attorney and Ph.D. student, University of Florida; Paul Anger, Editor and Publisher, Detroit Free Press; Jane Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota. Moderator: Sandra Chance, McClatchy Professor in Freedom of Information, Executive Director of the Brechner Center for Freedom of Information, University of Florida Contact Person: Sandra Chance 3208 Weimer Hall P.O. Box 118400 Gainesville, FL 32611 schance@jou.ufl.edu 352-392-2273


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Featuring the First: How to Create a Dynamic Class on the First Amendment Pane Type: Teaching Possible Co-sponsors: Scholastic Summary of Session: Most journalism educators have seen the alarming surveys sponsored by the Knight Foundation that show high school seniors have little knowledge about or support for the First Amendment. While the 2004 and 2006 high school surveys also show that students involved in their high school media programs show greater knowledge of and support for the five freedoms, it’s still clear that college journalism and mass communication educators have a special duty to make sure their incoming and graduating students become strong advocates for the First Amendment. To that end, this teaching panel, focused on course content and teaching methods, will explore the process of creating a class that focuses on First Amendment issues. Panelists have created First Amendment classes at both the 200- and 400-level. One class represented on the panel is required of all communication majors and is open to anyone on campus; two others serves as upper-level elective seminars, and another is taught in the university’s Honors College. Each panelist will share their approach to developing the class, as well as teaching exercises and ideas that have either worked or failed. In addition, they will share their experiences incorporating the class into the journalism curriculum. Possible Panelists: Cynthia Mitchell, associate professor of journalism, Central Washington University, is proposing the panel and will be a panelist. In the summer of 2009, Prof. Mitchell created a 200-level class, “Law & Ethics of the First Amendment,” that is required of all communication majors and is open to others on campus as well. Dan Kozlowski, associate professor of journalism, St. Louis University, has agreed to be a panelist. He teaches an upperlevel journalism seminar entitled, “Free Expression.” John Williams, associate professor, Princeton University, has agreed to be a panelist. He teaches an honors-level class on the First Amendment. He will present how to have the class conduct a trial-level simulation and how he uses that to reinforce learning. Gilbert Martinez, assistant professor at Texas State University – San Marcos, has agreed to be a panelist. He teaches a First Amendment class in the university’s Honors College. Moderator: Cynthia Mitchell, or perhaps Mark Goodman, Knight Chair of Scholastic Journalism at Kent State University. Contact: Cynthia Mitchell, Central Washington University, 400 E. University Way, MS: 7438, Ellensburg, WA 98926. Mitchelc@cwu.edu, 509-963-1063.


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Children’s Television: An Assessment of how the Children’s Television Act has Impacted Audiences and Stations Pane Type: Research Possible Co-sponsors: Radio-Television Journalism, Advertising, History, Cultural & Critical Studies, Media Management & Economics, Mass Communication & Society Summary of Session: The content and quality of children’s television has been as issue for stations and audiences since the Hot Wheels case in 1969. This panel will assess how children’s television regulations have changed since 1969, with emphasis on the current Children’s Television Act, the impact the regulations have had on the audience, as well as on the stations that must follow the guidelines. Panelists will range from scholars who have been studying children’s television for decades (from law and policy, management, and cultural studies perspectives) to industry professionals who have dealt with these issues first hand from a station perspective. Finally, the panelists with look at the current Zevo3 challenge currently in front of the FCC. Possible Panelists: Dr. Pamela O’Brien (panel creator). Committed Participant Dr. Otis Thomas. Committed Participant Marie Brown. Committed Participant Karima Haynes. Committed Participant Moderator: Pamela O’Brien Contact: Pamela O’Brien Bowie State University 14000 Jericho Park Rd. Bowie, MD 20715 301-860-3703 pobrien@bowiestate.edu


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: How Much Influence Should Corporations Have on Political Campaigns?: The Effects of the Supreme Court’s Ruling in the Citizens United v. Federal Election Commission case Pane Type: PF&R Possible Co-sponsors: Political Communication Interest Group Summary of Session: This panel will discuss the current state of corporate political campaign activities in light of the Supreme Court’s ruling in the Citizens United v. Federal Election Commission case in 2010. This ruling by the Supreme Court gave more rights to corporations with respect to their political campaign contributions and political advertising and overruled part of the McCain-Feingold law and several legal precedents that restricted corporate donations in various ways. The case emerged from the FCC’s suppression of the documentary “Hillary: The Movie” which was produced by Citizens United, a nonprofit membership corporation led by conservative activists. President Obama said that this decision was “a major victory for big oil, Wall Street Banks, health insurance companies and the other powerful interests that marshal their power every day in Washington to drown out the voices of everyday Americans.” After the ruling, various members of Congress have attempted to address the issues raised in the wake of the Supreme Court decision by introducing bills (such as the Disclose Act) that would bring greater transparency to the political process or regulate the political expenditures of corporations in political campaigns. The panel will analyze the possible impact of this Supreme Court decision on political campaigns and the democratic process. Possible Panelists: Sandra Chance, Executive Director – Brechner Center for Freedom of Information & McClatchy Professor of Freedom of Information, University of Florida (willing) William Freivogel, Director of the School of Journalism, Southern Illinois University Carbondale (not contacted) Jim Kuhnhenn, Associated Press reporter (not contacted) Jo Mannies, political reporter, St. Louis Beacon (not contacted) Tony Messenger, political columnist, St. Louis Post-Dispatch (not contacted) Moderator: Ed Carter, Media Law Professor, Brigham Young University Contact: Anne Golden Worsham Assistant Professor Brigham Young University dr.anne.golden.worsham@gmail.com (801) 376-9715


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Student Open Records Audits as a Teaching Tool Pane Type: Teaching Possible Co-sponsors: Newspaper Summary of Session: In Georgia in 2008, eight universities cooperated in Part One of a state-wide open records audit. The audit was repeated in 2010 with seven universities. The professors, under the supervision of Dr. Carolyn Carlson, trained the students how to request and obtain copies of different public records from several government and university agencies including local police, school boards, cities, and county commissions. The panelists are the professors who taught their students how to request open records according to appropriate Georgia law. Specifically, this panel would provide an overview of how students were trained and give the results from the two-part study. One panelist who has conducted more than half a dozen similar studies in other state would discuss his teaching experiences and results. Another panelist conducted a city wide audit of public records in Crete, Nebraska. Possible Panelists: Dr. Carolyn Carlson, Assistant Professor of Communication, Kennesaw State University (confirmed) Dr. Steve Stepanek, Assistant Professor of Communication, Georgia Southern University (confirmed) Dr. Charles Davis, Associate Professor of Communication, University of Missouri (confirmed) Dr. David Swartzlander, Assistant Professor of Journalism, Doane College (confirmed) Moderator: Dr. Joshua Azriel, Assistant Professor of Communication, Kennesaw State University Contact: Joshua Azriel Kennesaw State University 1000 Chastain Road Mail Drop 2207 Kennesaw, GA 30144-5591 jazriel@kennesaw.edu (770) 423-6779


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Fair Use in Political Advertising: A Question of Copyright, or Media Impartiality Pane Type: PF&R Possible Co-sponsors: Advertising, Media Ethics, Public Relations, Radio-Television Journalism Summary of Session: In September 2010, Fox News and Chris Wallace sued the Democratic Senate nominee in Missouri, Robin Carnahan, for using video from “Fox News Sunday” in a campaign advertisement. Fox claims that the campaign violated copyright law and that it misappropriated Wallace’s likeness and presented him in a false light by making it appear that he endorsed Carnahan. The suit, filed in U.S. District Court in Kansas City, claims the ad is a “smear” ad against the Republican candidate and usurped Fox News’ proprietary footage. This is not the first time Fox has protested when political campaigns utilized its video in advertisements. But this case raises a variety of interesting legal issues, including whether reputational damage is a cognizable copyright interest and whether there should be a campaign advertisement exception to the Digital Millennium Copyright Act’s “takedown” provisions. And it also raises ethical questions about endorsements and campaign contributions by news organizations. Possible Panelists: Mark Sableman, a St. Louis attorney representing the Carnahan campaign, has agreed in principle to appear on the panel. He’s also agreed, in principle, to help recruit Bernard Rhodes, an attorney in Kansas City, who represents Fox News. Other panelists could include, depending upon co-sponsorships, representatives from Media Ethics as well as Law & Policy, as well as practitioners from public relations and/or advertising. Moderator: Jane E. Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Contact: Jane E. Kirtley University of Minnesota 111 Murphy Hall 206 Church Street, SE Minneapolis, MN 55455 kirtl001@umn.edu 612 625 9038


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Should the Government Save Journalism? Pane Type: PF&R Possible Co-sponsors: Newspaper, Mass Communication & Society, History, Media Management & Economics, Radio-Television Journalism Summary of Session: This panel will explore the growing discussion about seeking government solutions and/or interventions to “rescue” journalism and the news industry. The discussion would address recent government panels on the journalism industry (namely the 2010 Federal Trade Commission’s report on “Potential Policy Recommendations to Support the Reinvention of Journalism”). It would also address academic scholarship that has argued that content-neutral intervention by the government would not violate the First Amendment, as well as proposals to change public policy and law sought by the industry. Those proposals include, but are not limited to, changes in intellectual property regulation and the pursuit of lawsuits against news aggregators. Non-government solutions would inevitably be part of the discussion, such as partnerships with technology giants such as Apple and Google. Discussion may also center around new technologies that may lessen the harmful effects of the loss of classified advertising and free-riding aggregators. We’d like to suggest a live webcast of the panel, along with opportunity for questions-and-answers from the audience and from webcast viewers via Twitter. Possible Panelists: Sri Kasi, Associated Press General Counsel (agreed to attend if schedule allows) Robert McChesney and John Nichols, authors of The Death and Life of American Journalism Yochai Benkler (Harvard Law) or Jamie Boyle (Duke Law), who appeared before the FTC panel on the news industry Hal Varian, chief economist, Google Susan DeSanti, FTC director of policy planning, led FTC report on the news industry Kevin Mowbray, publisher, St. Louis Post-Dispatch Jeff Jarvis, CUNY, testified before the FTC Eric Newton, Knight Foundation, who also appeared before the FTC Penny Abernathy, Knight Chair, digital media economics, UNC- Chapel Hill (who also appeared before the FTC) Robert Picard, media economist Richard John, Columbia University, author of Network Nation Victoria Smith Ekstrand, Bowling Green, author of News Piracy and the Hot News Doctrine Moderator: Derigan Silver, University of Denver Contact: Tori Smith Ekstrand, Bowling Green State University, Bowling Green, Ohio 43402, vekstra@bgsu.edu, 419372-9544


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: New Territory: Developing Social Media Law and Ethics Instructional Approaches Pane Type: Teaching Possible Co-sponsors: Media Ethics Summary of Session: The value of teaching social media to today’s media majors is acknowledged in many U.S. colleges and universities. While media law and ethics classes continue to teach the basic rules, regulations and ethical considerations of traditional media, there is an additional, urgent need to incorporate law, policy and ethics instruction that is specific to social media. This panel will address current practices in social media law and ethics instruction for the purpose of facilitating discussion and offering practical solutions for current teaching challenges in this critical subject. It is co-sponsored by the Law and Policy and Media Ethics Divisions and will address both legal and ethical social media education. Specifically, the areas of transparency, responsibility, intellectual property, the 1st amendment, privacy and legal and ethical issues in the fields of newsgathering, public relations and advertising will be discussed. Possible Panelists: All have agreed to participate on the panel: Patrick Plaisance, Ph.D., Colorado State University (social media ethics) Chip Stewart, Ph.D., LL.M., Texas Christian University (Social media policies for news media and PR/advertising organizations) Mac McKerral, M.A., Western Kentucky University (A working journalist’s perspective) Shannon Martin, Ph.D., Indiana University (Intellectual property and the First Amendment) Moderator: Holly Kathleen Hall, J.D., APR, Arkansas State University Contact: Holly Kathleen Hall, J.D., APR Assistant Professor of Journalism Arkansas State University (870) 972-3135 hollyhall@astate.edu


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: “It’s About Trust”: Should the Government Intervene to Compel Disclosure of Conflicts of Interest in Social Media? Pane Type: PF&R Possible Co-sponsors: Advertising, Communication Technology, Media Ethics, Public Relations Summary of Session: The Federal Trade Commission issued new “endorsement guidelines” in 2009, designed to compel individuals who review or rate products and services in the media to disclose any “material connections” they might have with the manufacturer or provider of the product or service, including payments, affiliations, or the receipt of complimentary goods or services. The FTC’s primary focus is on bloggers and others who utilize social media to disseminate their reviews. The FTC has indicated that it would not ordinarily pursue enforcement actions for deceptive advertising/business practices against “traditional media,” stating that knowing whether a reviewer has received a product for free would not affect the weight consumers give to the review. Since the guidelines were issued, the FTC has taken two “enforcement actions,” most recently against a public relations firm that allegedly engaged in deceptive advertising by having employees working on behalf of the developers pose as ordinary consumers posting game reviews at the online iTunes store. This enforcement action was settled in August 2010. This panel will discuss the legal, ethical and practical issues raised by these guidelines, including whether the FTC’s distinction between social media and “traditional media” is constitutional. Possible Panelists: None recruited as yet, but I would get someone from the FTC, where I do have contacts. As for the other panelists, it would depend on co-sponsors, but a representative from Media Ethics as well as Law & Policy would be essential. We could also recruit a practitioner from public relations and/or advertising. I have several possibilities in Minneapolis, but to avoid travel expenses for panelists, would ask attorney Mark Sableman in St. Louis to help me identify local practitioner(s). Moderator: Jane E. Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Contact: Jane E. Kirtley, University of Minnesota, 111 Murphy Hall, 206 Church Street, SE, Minneapolis, MN 55455, kirtl001@umn.edu, 612 625 9038


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: Shifting Away From Courts: A Conversation about Sound Educational Policy and Training for Scholastic Journalism Pane Type: PF&R Possible Co-sponsors: Scholastic, Media Ethics, Newspaper Summary of Session: Student litigants are finding courts to be an increasingly unfriendly venue for their First Amendment fights. One recent study, for example, found that even when Tinker provides the controlling precedent in a case, students lost their First Amendment claims in appellate courts nearly two-thirds of the time in the past five years. This (unfortunate) reality is leading student speech advocates to rethink their strategies – to make a concerted effort to shift conversation away from the courts and instead to focus on sound educational policy and training. It is often easy, however, to turn our opponents in student speech debates into caricatures (e.g., the “power-hungry school official” versus the “reckless student journalist”). This panel thus aims to bring together a variety of stakeholders who are central to the conversation: the Student Press Law Center’s executive director; a school superintendent; a newspaper adviser; a professor who teaches higher education law to aspiring administrators; and a student journalist, one who valiantly defended her newspaper, and scholastic journalism in general, in a recent clash with school officials. Possible Panelists: I have not secured commitment from the panelists at this point (in past years I’ve waited until a panel’s acceptance before extending formal invites, and I’ve been successful at putting together stimulating lineups). That said, I know several of these possible panelists, and I’m confident they will be eager to participate. Frank LoMonte, Student Press Law Center executive director Charles McCormick, Kaneland High School (JEA’s administrator of the year) Mitch Eden, adviser to The Kirkwood Call (also current co-president of Sponsors of School Publications of Greater St. Louis) Gerard Fowler, Ph.D., J.D., associate professor and program director for Higher Education Administration at Saint Louis University Nikki McGee, former editor-in-chief of The Wolf’s Howl, the student newspaper at Timberland High School in Wentzville, Mo. Moderator: Dan Kozlowski Contact: Dan V. Kozlowski, Ph.D., Department of Communication, Saint Louis University, Xavier Hall 300, St. Louis, MO 63108, dkozlows@slu.edu, 314-977-3734


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St. Louis Conference Joint Session Proposals

LAW & POLICY DIVISION

AEJMC 2011 Conference Joint Session Proposal Panel Title: First Nations, First Freedoms: Answers about Free Press Problems on Tribal Reservations Pane Type: PF&R Possible Co-sponsors: Minorities and Communication Summary of Session: For years, tribal journalists and others have complained about ongoing censorship and other controls of information by tribes. And those concerns are valid and understandable. But, there are legal solutions, whether through litigation, lobbying, or alternative dispute resolution. This panel will discuss how to maximize free expression and information with tribal sovereignty. Possible Panelists: Dan Lewerenz, formerly of University of Wisconsin Law School Tom Arviso Jr., The Navajo Times; Mark Trahant, independent journalist and educator Chip Stewart, Texas Christian University Jeff Harjo, Native American Journalists Assocation Moderator: Kevin R. Kemper Contact:

Kevin R. Kemper Assistant Professor University of Arizona School of Journalism Marshall Building Room 334 845 N. Park Ave Tucson, AZ 85721-0158 520-903-4461 krkemper@email.arizona.edu


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St. Louis Conference Joint Session Proposals

Political Communication Interest Group

W. Joann Wong, MC&S Teaching Chair Ying Roselyn Du, PCIG Teaching Chair Panel Title: Teaching Political Communication Using Social Media Type of Panel:Teaching Panel Background and Significance of the Topic The emergence of social media has changed the playing field in political communication. Given this critical role social media now plays, a growing number of educators embrace social media as a teaching tool in political communication classrooms. Some believe that using social media, such as Facebook, YouTube, and Twitter, is an integral part of education today. Bringing social media to the classroom as a teaching tool shows students how their social networking influences their academic activities and how this impact would play in the political context. Using social media in teaching political communication also encourages students to participate in politics with activities, such as reading and writing political blogs, following politicians on Twitter, and interacting with politicians on Facebook. This political participation also generates discussion about politics in classrooms. Panelists might discuss: (1) advantages and disadvantages of using social media in teaching political communication, (2) their experiences in using social media in classrooms, (3) ways to optimize the use of social media as a teaching tool, (4) the expected learning outcome from using social media in teaching, and (5) social media literacy in classrooms. Possible Panelists Barbara Kaye, University of Tennessee Tom Johnson, University of Texas Kaye Sweetser, University of Georgia Dawn Gilpin, Arizona State Jeremy Lipschultz, University of Nebraska at Lincoln Marcus Messner, Virginia Commonwealth Amy Schmitz Weiss, San Diego State Cindy Royal, Texas State University at San Marcos Zizi Papacharissi, University of Illinois at Chicago Nicole Ellison, Michigan State Joe Walther, Michigan State Co-Sponsors Mass Communication & Society Division Political Communication Interest Group Contact Information W. Joann Wong wjwong@indiana.edu Ying Roselyn Du


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St. Louis Conference Joint Session Proposals

Political Communication Interest Group AEJMC 2011 Conference PF&R Joint Session proposal

Panel Title: How Much Influence Should Corporations Have on Political Campaigns?: The Effects of the Supreme Court’s Ruling in the Citizens United v. Federal Election Commission case Panel Type: PF&R (Free Expression) Possible Co-sponsor: Law Division Summary of Session: This panel will discuss the current state of corporate political campaign activities in light of the Supreme Court’s ruling in the Citizens United v. Federal Election Commission case in 2010. This ruling by the Supreme Court gave more rights to corporations with respect to their political campaign contributions and political advertising and overruled part of the McCain-Feingold law and several legal precedents that restricted corporate donations in various ways. The case emerged from the FCC’s suppression of the documentary “Hillary: The Movie” which was produced by Citizens United, a nonprofit membership corporation led by conservative activists. President Obama said that this decision was “a major victory for big oil, Wall Street Banks, health insurance companies and the other powerful interests that marshal their power every day in Washington to drown out the voices of everyday Americans.” After the ruling, various members of Congress have attempted to address the issues raised in the wake of the Supreme Court decision by introducing bills (such as the Disclose Act) that would bring greater transparency to the political process or regulate the political expenditures of corporations in political campaigns. The panel will analyze the possible impact of this Supreme Court decision on political campaigns and the democratic process. Possible Panelists: Sandra Chance, Executive Director – Brechner Center for Freedom of Information & McClatchy Professor of Freedom of Information, University of Florida (Note: Dr. Chance has been contacted and has expressed her willingness to participate in this panel. The other potential panelists and moderator have not been contacted yet.) William Freivogel, Director of the School of Journalism, Southern Illinois University Carbondale Jim Kuhnhenn, Associated Press reporter Jo Mannies, political reporter, St. Louis Beacon Tony Messenger, political columnist, St. Louis Post-Dispatch Possible moderator: Ed Carter, Media Law Professor, Brigham Young University Name of the contact person for the session: Anne Golden Worsham Assistant Professor, BYU Email: dr.anne.golden.worsham@gmail.com Phone: (801) 376-9715 du@unc.edu


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies

Title: “Can U Teach Me Pleez?” Cultivating Learning in an Era of Diminished Resources and Expectations Type of Panel: Teaching Panel Sponsorship: Possible co-sponsors are the Small Programs Interest Group or the Internships and Careers Interest Group. Description of Panel: The economic recession of the new millennium has spread from Wall Street to Main Street to University Drive, where colleges are feeling the pinch of significantly reduced budgets and facing the prospect of smaller faculty complements through attrition and/or retrenchment. Into this scenario comes a new cohort of college students, whose high school preparation and SAT scores predict difficulties for achieving academic success in higher education. These students bring with them a narrowed view that the central purpose of college education is to get them “good jobs” at the same time that the employment picture in most areas of journalism and mass communication is somber. How have these realities affected the way college educators carry out their primary task of teaching to facilitate learning? How have journalism and mass communication programs adapted to the new realities of budget cuts and increased student needs? What are the pressures and circumstances that face the smaller university, in particular, where endowments and alumni contributions are not a dependable source of alternative subsidy? What realistic vision of the future can we offer our students that will propel them to academic and career success? The panel participants will represent a variety of institutional backgrounds, from private to public and from small to medium-sized universities. They will examine various facets of the problem and offer pedagogical, curricular, and program-centered strategies for coping in an era of diminished possibilities. Possible Participants: Karen E. Kline, Lock Haven University (small, public university) Jeanne Criswell, University of Indianapolis (small, private university) Teresa Heinz Housel, Hope College (small, private) One or two others from co-sponsoring division or interest group Moderator:

To be determined

Contact Information: Karen E. Kline, Department of Communication, Lock Haven University, Lock Haven, PA 17745 Telephone: 570-484-2376 Email: kkline@lhup.edu


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies

Title: When the Codes Change: Helping Students Document the Boundaries of Race(ism) Panel Type: Teaching Panel Sponsorship: Newspaper Division, MAC Division, PR Division, Ad Division, Media Ethics Division Description: This teaching panel will focus on using qualitative methods to help students document how meaning is created through racial descriptions in both news and strategic communication texts. Evolving stereotypes emerge through new ideas, buzz words, codes and understandings, and students may need assistance in identifying these patterns, no matter where or when they appear. Case studies of strategic communication, including historic newspapers, in mainstream and Native American media, as well as of PR and advertising collateral from American automakers about foreign competition, will shape this discussion of working with students to analyze and understand race in written discourse. Possible Participants: Meta Carstarphen, Oklahoma, “Transactional Diversity Theory: An Approach for Communicating Strategic Messages from and to Tribal Communities” Jacqueline Lambiase, Texas Christian, “What the Automakers Mean: Strategic Descriptions in Marketing Domestic Products” Panelists from co-sponsoring division or interest group Moderator: TBD Contact: Jacqueline Lambiase, TCU, 817.360.2547; j.lambiase@tcu.edu


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies

Title: Where Are We Going, Where Have We Been?—the Past, Present, and Future of Cultural-Critical Studies in Media Panel Type: PF&R Panel Sponsorship: Sole sponsorship, unless one of the other divisions or IGs that examine cultural-critical studies would want to co-sponsor (CSW, MAC). We should have lead, however. Description: This panel is based on the idea that cultural and critical studies is at an important juncture that we, as a division, need to examine. Perhaps because of the poor economy and instability in media industries, and the anxiety on the part of many professional programs that leads to putting more resources into the teaching of skills, cultural studies seems to be less visible than it was when the “cultural turn” led many to rethink how we examine media. It seems we need to examine our traditions, our identity, and our vision in a changing media landscape. The panel will bring together established scholars with those newer to the field, including an assistant professor doing C&CS work and a graduate student. The panel is unique in that in will highlight the division’s relationship with the Journal of Communication Inquiry. Focusing on JCI offers a way to organize the panel around continuity and change, and to bring in the expertise of those new to the field—the current student editor—who is in a position to see and reflect on what’s being done now, as well as those who have built on that experience. Questions the panel may consider include theory and theorists (those who endure and how they may relate to changing media, as well as newer voices); political economy and (and “of”) cultural studies; applying cultural studies to new media. But these are just ideas, and the panel can evolve as panelists think about the topic and what they’d like to do. Panelists: Charles Self, Gaylord Chair and Professor at Oklahoma, who was an editor for JCI Volume 1 No. 1-Spring 1974 and Vol. 1 No. 2-Spring 1975; Ralph Beliveau, the editor of Volume 21 and most of Volume 22; Gigi Durham, who serves as Executive Editor; and the current or recent JCI editor (a graduate student at Iowa). Moderator: Jane Marcellus, Middle Tennessee State Contact: Jane Marcellus, Middle Tennessee State University, jmarcell@mtsu.edu, 615-898-5282


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies

Title: Fringe and Fragments: Addressing Audiences and Identities Ethically through Old and New Media Forms Panel Type: PF&R Panel Sponsorship: GLBT interest group, CSW, Mass Comm Division, MAC Division, Community Journalism IG, Communication Technology Division, Media Ethics Description: As the concept of mass audience continues to dissolve, dealing with smaller audiences that may be considered as “fringe” audiences continues to challenge mass media. How may these audiences be addressed as respectfully and truthfully as possible, in both old and new media forms? How are stereotypes from old media perpetuated in new media? How does technology affect audience identity, and how does identity affect technological choices? What impact do subcultures have on new forms of communication? How do we write fully and truthfully about contested identities within these subcultures? What are the best ethical approaches for navigating the boundaries between mass media and audiences on the margins? These questions and more could be addressed in this panel discussion. Potential panelists: Dr. Abbe Forman - Temple University (she does work in online identity and online ethics). Journalists working with stories covering and speaking to marginalized audiences Researchers and ethicists who address identity and technology, especially for so-called “fringe” audiences. Moderator: Rebecca Kern, Manhattan, Rebecca.kern@manhattan.edu Contact: Rebecca Kern, Manhattan, Rebecca.kern@manhattan.edu.


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies Panel Title: “Magic Kingdoms and Borderlands: Disney as Media, Culture, and Religion” Panel Type: Research Panel Sponsorship: Cultural and Critical Studies Possible Co-sponsors: Religion and Media; Visual Communication; Entertainment Studies; Commission on the Status of Women; Advertising Description of Panel: Disney connotes magic, fantasy, and visual cues that touch on myriad cultural, media, and technological borders. As a culture unto itself, it provides a means of disseminating certain values that offer multiple avenues of analysis, whether as content or conduit. Panelists will address these in the context of targeting of religious groups, technological advances that create new paradigms regarding visual communication, and content themes that either sustain or counter hegemonic notions regarding gender, social/ethical mores, and other cultural and societal issues. Possible Panelists: “Distracting the Dragons: Disney’s Capitalization on Cultural Fragmentation in the Marketing of Its Products to Niche Audiences,” Susan Brockus, Cal State Chico (confirmed) “Disney and Pixar: The Literacy of Magic Versus Illusion,” Ralph Beliveau, Oklahoma (confirmed) Co-sponsor panelist Co-sponsor panelist Moderator: Erika Engstrom, Nevada, Las Vegas Contact Person: Erika Engstrom, Nevada, Las Vegas; erika.engstrom@unlv.edu/(702) 895-3639; Box 454052, 4505 Maryland Pkwy., Las Vegas, NV 89154-4052


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies Panel Title: The Borderlands of Scholarship, Media, and the Public: The Community Connect Project Panel Type: Research Panel Sponsorship: This panel would lend itself to co-sponsorship with the Mass Communication and Society Division, Commission on the Status of Women, Communication Theory and Methodology Division, the Civic and Citizen Journalism Interest Group, and the Community Journalism Interest Group. Description of Panel (200 words maximum) What role should the university take in connecting to the locations it serves? What responsibility do scholars have to participate in solutions to local problems? What part does communication play in the efficacy of citizens in their communities? These questions highlight the borderlands between community and university, citizen and scholar, private and public media. These questions were central to a group of faculty, students, and community members who, in 2006, undertook a grassroots public communication project hosted by the University of North Dakota. The project began with a research phase to identify information needs of citizens and groups throughout North Dakota and followed with a roll-out of three communication formats: an annual forum for face-to-face interaction (begun in 2008), an annual print journal (1st published in 2009), and a website of community resources (launched in 2010). The project, now in its fourth year, has involved dozens of community members and organizations as well UND faculty, staff, and students. As a research site, the project from inception to sustainability provided a means for understanding the constraining borders between institutions and citizens, and the novel approaches we might use to travel the indeterminate areas, the borderlands, of scholarship, media, and the public. Panelists “Crossing Over Borders,” by Lana Rakow, University of North Dakota, introducing the Community Connect project and its impetus “The Borderlands of Scholarship,” by Louella, Lofranco, Southwest Minnesota State University, on Community Connect as public scholarship “The Borderlands of Media,” by Charlotte Klesman, University of North Dakota, and Sorin, Nastasia, Southern Illinois University, Edwardsville, on Community Connect as public media “The Borderlands of the Public,” by Diana Nastasia, St. Louis Community College, on Community Connect as community engagement Moderator: Lana Rakow, University of North Dakota Contact Person: Lana Rakow, Ph.D.; Professor, Communication; Stop 7169, Communication Program; University of North Dakota; Grand Forks, ND 58202; lanarakow@mail@mail.und.edu ;701.777.2287


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies Panel Title: I Know Where You Are: The Impact of Location-Based Services on Advertising and Society Panel type: Research Panel Sponsorship: CCS Division (Representative Tricia Farwell) and Ad Division (Representative Scott Hamula) Description of Panel: Social media, mobile advertising, location based apps…they are all pushing advertising to the borderland between traditional media and new technology. Businesses have had various responses regarding their successes and failures as we move away from the “tried and true” into the new realms. There have been countless examples that we all can easily reference about the successes and failures advertising campaigns and businesses in the social media arena. People can point to success stories such as @ComcastCares on Twitter or complete fails such as the Motrin Moms campaign which caused outrage among Mommy bloggers. What is less well-known is how advertisers and consumers are currently using and adjusting to the influx of using location based apps for advertising. What is evident is that this is the new frontier for advertisers as they learn how to treat the “mayor” of their business location and incorporate special mobile/location based coupons which not only encourage return visits but also let their employees know who top customers may be. This panel seeks to examine the place, impact and success (or failure) of location based apps such as Foursquare, Facebook Places, Whrrl, Gowalla, and Loopt, to name a few. Possible Panelists: Agency Contact #1 Agency Contact #2 Academic Contact #1 Academic Contact #1 Moderators: Scott Hamula and Tricia Farwell Contact Person: Tricia Farwell School of Journalism MTSU Box 64 Murfreesboro TN, 37132 tfarwell@mtsu.edu tricia.farwell@gmail.com

Scott Hamula Ithaca College 355 Roy H Park Hall Ithaca, NY 14850 shamula@ithaca.edu


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies Panel Title: Mad Men, Working Women, and History Panel Type: Research Possible Panel Co-Sponsorship: C&CS, CSW, History Description: The popular AMC program Mad Men is part drama, part critical examination of media production and workplace gender relations during the 1960s. Using the program as a focal point, but not necessarily a topic of study, this panel brings together research on employed women and media during this period, including representation of women with jobs and research about women with jobs in media. The idea is to come to a deeper understanding of women’s employment during this critical period of social change just before the second wave of the women’s movement. Panelists: Kimberly Wilmot Voss does research on women in print media during the 1960s and on women in ad agencies. She could also speak to women in traditional women’s role at that time period - and how they worked to escape it like Peggy. Jane Marcellus, Middle Tennessee State, studies media representation of employed women. While much of her work focuses on employed women before World War II, she also draws parallels between the earlier period and postwar representation. (As the daughter of a 1960s secretary, she also knows a lot just from living.) Other possible panelists TBD, but there were two full panels of Mad Men papers at the Console-ing Passions conference in Oregon last spring, so finding others should not be hard. Moderator: TBD. Contact Person: Jane Marcellus, Middle Tennessee State University, jmarcell@mtsu.edu, 615-898-5282


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St. Louis Conference Joint Session Proposals

Cultural and Critical Studies

Panel Title: Stereotyping Disability in a Post-ADA Era Panel Type: Research Possible Panel Co-Sponsorship: C&CS, COMSHER, Entertainment Studies IG Description: In February 2010, Sarah Palin publicly criticized the TV show Family Guy for using a character with Down Syndrome to poke fun at the former governor. Many agreed with Palin, arguing that by having a woman with special needs deliver the joke, the program went too far. Yet, others applauded the program for presenting a more “well-rounded” portrayal of a person with Down Syndrome. This Family Guy episode and its responses raise many questions of representations of disability. For example, do some people consider disability issues as outdated and unnecessary in this era of post-Americans with Disabilities Act (ADA), similar to arguments about “post-feminism?” This panel would discuss contemporary depictions of disability in the media, exploring the questions: How have disability representations changed with the ADA? How can media positively portray people with disabilities without perpetuating outdated stereotypes or presenting people as caricatures? Have studies of disability representation been overlooked by scholars? If so, how can we garner more awareness of this issue? Given that the American population is aging, increasingly, more people will be classified as “disabled,” from mobility restrictions, hearing loss, or other conditions. Therefore, how media depict disability is especially salient. This panel will address these issues by bringing together scholars interested in historical and contemporary representations of disability, exploring how disability was, is, and should be addressed in 21st century media. Possible Panelists * “And Tommy doesn’t know what day it is”: Perpetuating outdated stereotypes of disability through syndication” Katie Foss, Middle Tennessee State University *Media and disability scholar #2 *Co-sponsor participant #1 * Co-sponsor participant #1 Moderator: TBD Contact Person: Katie Foss, Middle Tennessee State University, kfoss@mtsu.edu, 615-494-7747


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St. Louis Conference Joint Session Proposals

AEJMC 2011 Convention JOINT SESSION PROPOSAL Entertainment Studies Interest Group and The Public Relations Division

TYPE OF PANEL:

Teaching

TITLE:

“Breaking Big: Making students marketable for the most competitive communication jobs�

POSSIBLE PANELISTS:

Moderator and Discussant: Kelly Poniatowski, Elizabethtown College Suggestion Panelists (To Be Determined): Bob Trumpboar, Penn State University, Altoona Sara Magee WVU (ESIG) How to not become an entertainment reporter. Kelley Crowley WVU (ESIG) How to produce the Video Music Awards

PANEL DESCRIPTION: Jobs in sports and entertainment are highly sought after by college graduates. The saturation in the market, the increase in college degrees in areas of sports journalism, sports marketing, hospitality and entertainment, and the economic downturn has made it even harder for graduating seniors to find and obtain their dream jobs in these areas. The panelists will explore what employers are looking for and ways that professors can help students to become more marketable in the sports and entertainment industry. Areas of internships, a basic skill set, research, and practical experience will be explored. The panel will also help teachers find resources, guest speakers, seminars and workshops that will keep both students and professors current with these ever-evolving industries. POSSIBLE SESSION CO-SPONSORS:

PANEL CONTACT:

ESIG, Internships & Careers, Sports Interest Group and Public Relations Division (Other possible divisions: newspaper, advertising, Mass Comm and Society) Kelly Poniatowski Elizabethtown College 1 Alpha Dr., Elizabethtown, PA 17022

poniatowskik@etown.edu

814-883-9199 (cell)


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St. Louis Conference Joint Session Proposals

AEJMC 2011 Convention JOINT SESSION PROPOSAL Entertainment Studies Interest Group and The Public Relations Division

TYPE OF PANEL:

PF&R

TYPE OF SESSION:

ESIG and The Public Relations Division

TITLE:

THE IMAGE OF THE PUBLIC RELATIONS PRACTITIONER IN POPULAR CULTURE

POSSIBLE PANELISTS:

Moderator and Discussant: Joe Saltzman, Professor of Journalism and Director of the Image of the Journalist in Popular Culture (IJPC), Annenberg School for Communication University of Southern California. He would produce a special AEJMC video on the image of the public relations practitioner in movies and television from the 1920s through 2010. Suggestion Panelists (To Be Determined): Carol Ames, California State University, Fullerton Emily Kinsky, Pepperdine University Karen Miller Russell, University of Georgia

PANEL DESCRIPTION: The panelists would explore the image of the public relations practitioner in the movies, television, fiction and other aspects of popular culture. The image of the publicist and the public relations professional is one of the most negative in history. The public relations practitioner is usually depicted as a person who will do anything for his client or his/her own personal gain. In Karen Miller Russell’s landmark study, PR practitioners are depicted as ditzy, obsequious, cynical, manipulative, money-minded, isolated, accomplished or unfulfilled. Carol Ames’ follow-up study also concludes that stereotypes of PR practitioners are strengthened and made popular giving the public its principal understanding of what a PR practitioner does and how he/she does it. By studying the image of the PR practitioner in popular culture, we can better understand why the public feels as it does about the PR profession and what this means to the profession as well as the news media and the public as a whole. POSSIBLE SESSION CO-SPONSORS: PANEL CONTACT:

Entertainment Studies Interest Group, The Public Relations Division Joe Saltzman, Annenberg School for Communication University of Southern California saltzman@usc.edu (Home: 310-377-8883) USC, 3502 Watt Way, Los Angeles, CA 90089-0281


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St. Louis Conference Joint Session Proposals

Entertainment Studies Interest Group

Panel Title: Amusing Ourselves to Death?: The Merging of Information and Entertainment in the Age of Infotainment Panel Type: PF&R ESIG Possible Co-Sponsors: Media Ethics Mass Communication and Society Religion and Media Cultural and Critical Studies Radio-Television Journalism Summary of Session: The entertainment imperative increasingly pervades news, political, academic, and religious discourses in American society. How does the drive to integrate entertainment values with news and other types of information affect the content and reception of the media content? Does infotainment represent a threat to the democratic process? Is it a corrupting influence on the public sphere? Or does infotainment produce more effective and memorable communication messages? This panel will examine the forces at play and the ethical concerns associated with the merging of information and entertainment into infotainment. Possible Panelists: Anthony Ferri, University of Nevada, Las Vegas David Pierson, University of Southern Maine Panel Moderator/Discussant: David Pierson, University of Southern Maine Estimate Speaker Costs: None Contact Person: David Pierson, ESIG Teaching Standards Chair Associate Professor of Media Studies University of Southern Maine Dept. of Communication and Media Studies 19 Chamberlain Avenue Portland, Maine 04104-9300 (207) 780-5898 dpierson@usm.maine.edu


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St. Louis Conference Joint Session Proposals

Entertainment Studies Interest Group

Panel Title: Branding Entertainment: The Influence and Ethics of Branding on News and Entertainment Media Panel Type: PF&R ESIG Possible Co-Sponsors: Media Ethics Mass Communication and Society Cultural and Critical Studies Radio-Television Journalism Summary of Session: How does the media and news industry practice of branding affect the shape and content of print, broadcast and electronic entertainment content? Does branding serve to restrict or limit the creative work of media producers, journalists or writers? Or is branding simply effective business along with the corporate ownership of global intellectual properties? How should scholars address the practice of branding in studying news and entertainment media? These ethical concerns will be addressed and debated in this panel presentation. Possible Panelists: Matthew Killmeier, University of Southern Maine David Pierson, University of Southern Maine Panel Moderator/Discussant: David Pierson, University of Southern Maine Estimate Speaker Costs: None Contact Person: David Pierson, ESIG Teaching Standards Chair Associate Professor of Media Studies University of Southern Maine Dept. of Communication and Media Studies 19 Chamberlain Avenue Portland, Maine 04104-9300 (207) 780-5898 dpierson@usm.maine.edu


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St. Louis Conference Joint Session Proposals

Entertainment Studies Interest Group Panel Proposal for the 2011 AEJMC Convention

Title of Panel: Fostering Critical Thinking in Entertainment and Sports Studies Courses Type of Panel: Teaching Panel Co-Sponsorship: Submitted to the Entertainment Studies Interest Group and Sports Communication Interest Group; another possible co-sponsor would be the Cultural and Critical Studies Division Panel Description: In the entertainment-oriented course, engaging students is usually easy, but cultivating a critical-analytical perspective requires time, patience, and inventive pedagogy. The panelists for this session will discuss strategies and activities they use to encourage a critical orientation among students in courses that focus on fictional entertainment media (television, movies, books) and fact-based entertainment media (sports, reality programs, magazines, advertising). The panel will also explore the seemingly dichotomous dynamic that students experience as they gain critical distance from some of their “favorite� media content. Possible panelists: Karen E. Kline, Lock Haven University (television studies) Bob Trumpbour, Penn State University, Altoona (sports) Two other panelists to be identified Contact information: Karen E. Kline Lock Haven University Robinson 604 Lock Haven, PA 17745 Tel: 570-484-2376 Email: kkline@lhup.edu


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St. Louis Conference Joint Session Proposals

Entertainment Studies Interest Group

Panel title: The case for morality and media: Overviewing, reviewing, and previewing our understanding of morality in media uses and effects. Panel chair/representative from Entertainment Studies Interest Group: Dr. Nicholas David Bowman Assistant Professor of Communication Studies Young Harris College ndbowman@yhc.edu Panel description:The role of morality in understanding audiences’ uses of and responses to media has always been a central subject for media scholars. The earliest theories of entertainment (c.f. disposition theory: Zillmann & Cantor, 1976) were quick to establish the role of morality related to the appeal of characters and narratives. More recent research in morality and entertainment has continued to focus on the role of individual moral codes in judging characters (Eden, 2010; Krakowiak & Tsay, in press; Sanders, 2008); and narratives (Tamborini, Eden, Bowman, & Grizzard, 2009).This area has become a vital and vibrant issue in the entertainment community, with several recent gatherings of media scholars focusing on the following questions: Does morality play a part in how audience members select, interpret and respond to media characters and narrative? Can media alter or change moral values? Does media content illustrate cultural differences in morality? How do moral considerations influence our reactions to news content? The proposed panel will serve as a forum discussion to educate and inform media scholars on the current issues surrounding morality and media research. Each of the participants of this roundtable panel are currently engaged in grappling with the questions raised by the abbreviated discussion above, and bring a wealth of empirical and theoretical experience to the conversation. Following a brief introduction into the key issues and principles of morality and media entertainment by the panel chair and sponsor, each panelist will be asked to lead a short discussion to a more specific area of the morality and media debate. This will allow each participant a short period of time to introduce their topic of interest, as well as present fresh data to panel participants. The end goal of this roundtable panel is to overview, review, and preview the current, ‘cutting-edge’ state of research and theorizing regarding morality and media psychology. This panel is designed to incorporate and integrate audience members into a larger discussion regarding the implications of morality considerations in media uses and effects research, and should serve as an encouragement and inspiration for continued research and collaboration on morality and media. Proposed discussion topics include: Panel introduction and purpose, led by Nick Bowman of Young Harris (Ga.) College “Support for a model of Model of Intuitive Morality and Exemplars”, led by Ron Tamborini of Michigan State University “Moral ambiguity, disengagement and audience response”, led by K. Maja Krakowiak, University of Colorado – Colorado Springs “The implications of cross-cultural differences in moral salience on media uses and effects research,” led by Nick Bowman of Young Harris (Ga.) College, Sven Joeckel of the University of Erfurt (Germany), and Leyla Dogruel of the Free University of Berlin. “Morality and neuroscience” (tentative title), led by Allison Eden of Michigan State University “Morality and interactive media” by Matthew Grizzard of Michigan State University “Using morality to distinguish between heroes and villains in entertainment media” by Meghan Sanders of Louisiana State University “Do intuition-driven moral codes drive our responses to real-life events depicted in the news?” by Robert Lewis, Michigan State University “Methodological issues in the study of morality and media” by Mina Tsay of Boston University Other potential panelists and sponsors might include: Ed Downs, University of Minnesota-Duluth epdowns@d.umn.edu Julia Woolley, Penn State University juliawoolley@gmail.com Anthony Limperos, Penn State University aml331@psu.edu Potential co-sponsors of this panel might include members of Mass Communication and Society Division as well as Media Ethics Division.


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St. Louis Conference Joint Session Proposals

Entertainment Studies Interest Group

Panel Title: More than Social Networking?: Integrating Social Media into Teaching Practices Panel Type: Teaching ESIG Possible Co-sponsors: Small Programs Interest Group Mass Communication and Society Public Relations Communication Technology Summary of Session: Do popular social media networks, like Facebook, MySpace, YouTube, and Twitter, have pedagogical attributes that can be successfully integrated into the teaching of journalism, public relations, advertising, and mass communication in the traditional and non-traditional classroom? What are some of the specific uses and misuses of social media in teaching practices? How can social media networks be employed to connect student-produced course work (e.g., marketing campaigns, polls, news stories) with diverse national and global audiences? This panel will discuss specific teaching strategies for integrating social media into course content as well as the ethical concerns associated with such practices. Possible Panelists: David Pierson, University of Southern Maine Panel Moderator/Discussant: TBA Estimate Speaker Cost: None Contact Person: David Pierson, ESIG Teaching Standards Chair Associate Professor of Media Studies University of Southern Maine Dept. of Communication and Media Studies 19 Chamberlain Avenue Portland, Maine 04104-9300 (207) 780-5898 dpierson@usm.maine.edu


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St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title: How Media History Teachers Can Teach Students To Mine Archives for Learning and for Research, including those of Magazines Panel Type: Teaching Possible Co-Sponsors: Magazine Division and Commission on Status of Women Summary of Session: This panel will address the question of how to get students who are attached to text messaging devices and laptops to see and to experience the relevance of archival research with primary documents, especially archives related to magazines. The panel will discuss how archives provide rich-text context: To see the advertisement of woman putting clothes into washing machine With the digitization of magazines, more troves of both magazines and documents related to magazines are now available online. Possible Panelists: •Carolyn Kitch is an associate professor in the journalism department of Temple University. She also serves as the Mass Media & Communication Director for the school. She is a internationally recognized expert on magazine history. •Suzanne Levine, founding managing editor of MS. Magazine and vice president of editor and writer for Seattle Magazine, Time/Life Books, Mademoiselle, McCall’s, and Sexual Behavior Magazine; joined Ms. Magazine as managing editor when it was founded in 1972 and was later named vice-president of the company. Her archival papers are part of the National Women’s Journalism Collection housed at the University of Missouri and the Western Historical Manuscript Collection. •Geneva Overholser, director of the Annenberg journalism program at University of Southern California, has donated her papers to the National Women’s Journalism Collection. •Jan Colbert is an associate professor and chair of the magazine sequence at the University of Missouri. She draws heavily on the National Women’s Journalism Collection in teaching her class, Women & the Media. •Kimberly Voss is an assistant professor of journalism at the University of Central Florida. She has based much of her research on the National Women’s Journalism Collection and applies that in her teaching. •Barbara Friedman, editor American Journalism (beginning in 2011) is an associate professor at the University of North Carolina at Chapel Hill where she has served on an advisory board to the libraries there. Her research focuses on historical and contemporary mass media representations of gender and race. Additional research examines the role of women in politics and political communication. She is the author of From the Battlefront to the Bridal Suite: U.S. and British Mass Media Coverage of British War Brides 19421946 (University of Missouri Press, 2007). Her research has been published in Journalism and Mass Communication Quarterly, Journalism History, American Journalism and Feminist Media Studies, among other publications. •David Moore has been the associate director of the Western Historical Manuscript Collection-Columbia since 2002. He began working there in1995. •Steve Weinberg is a Professor Emeritus of Journalism at the University of Missouri. He is the former executive director of Investigative Reporters and Editors, Inc. His book, TAKING ON THE TRUST: How Ida Tarbell Brought Down John D. Rockefeller and Standard Oil, relied heavily on primary documents and archives about Ida Tarbell work at McClure’s. OTHER SPEAKERS: St. Louis is home of both Washington University at St. Louis and the Missouri Historical Society and its archives. Speakers potentially also could be invited from these institutions. Washington University has three librarians dedicated solely to its extensive digitization project. Estimated Cost: Travel expenses may need to be paid for Suzanne Levine who lives in New York City. Contact: Berkley Hudson, Schoool of Journalism, Missouri, Columbia, M0, 65211, hudsonb@missouri.edu


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St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title:

We blog about media history: Why and why bother? Panel Type: XX

Panel Research PF&R Teaching

Possible Co-Sponsors: CoA and Graduate Education Interest Group Summary of Session:

The panel would consider whether blogging is useful for journalism historians, and examine some of the ways journalism historians have made use of blogging platforms. Possible Panelists:

Kim Voss, Jim McPherson, Elliot King, and/or Karen Russell. Estimated Cost: None Contact: W. Joseph Campbell, School of Communication American University, Washington, DC 20016–8017, 202/885-2071, wjc@american.edu


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St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title: “Fame, Glory and Maybe Even Money: How You Can Promote Your Book” Panel Type: PF&R Possible Co-Sponsors: Advertising, Magazine, Mass Communication and Society, Newspaper, Public Relations, Radio-Television Journalism, Visual Communication Summary of Session: Every year AEJMC members labor mightily to complete their scholarly manuscripts. After all of the hard work is done, however, some members’ books are read only by a few other scholars and perhaps the author’s spouse and best friend. This panel on promoting your work is for AEJMC members who want their research to have a wider audience. The panelists will suggest a variety of ways that books can be marketed including Web sites, videos, newspaper columns, interviews, book readings, and television appearances. Six authors from several AEJMC divisions have agreed to serve on the panel. All of these authors have found successful ways to promote their research and are willing to share their advice with AEJMC members. Possible Panelists: •“Developing Webinars and Creating CDs as Marketing Tools” Margo Berman, Florida International (author of Street-Smart Advertising: How to Win the Battle of the Buzz and The Brains Behind Great Ad Campaigns.) •“How Documentaries Can Expand the Audience for Your Scholarship” Kathleen Endres, Akron(producer/director/writer of The Magazine Century and co-producer/co-writer of the Emmywinning “Final Edition: Journalism according to Jack and Jim Knight)” •“Advice on Finding an Agent” Mark Feldstein, George Washington (author of Poisoning the Press: Richard Nixon, Jack Anderson, and the Rise of Washington’s Scandal Culture and former correspondent for CNN and ABC News) •“Using Articles in Newspapers and on the Web to Find New Readers for Your Research” Roy Harris Jr. (author of Pulitzer’s Gold: Behind the Prize for Public Service Journalism, former senior editor of CFO magazine) •“Including Your Scholarship as Part of a Book Series” David Sumner, Ball State(general editor of the Peter Lang Media Industries Series on magazines, newspapers, radio, television, the Internet and the film industry, and co-author of Magazine: A Complete Guide to the Industry) •“Finding Opportunities with Commercial Publishers” Michael Sweeney, Ohio (author of The Military and the Press: An Uneasy Truce, Secrets of Victory, The Ultimate Survival Book, Peace: The Biography of a Symbol, and God Grew Tired of Us) Moderator: Jon Marshall, Northwestern (author of Watergate’s Legacy and the Press: The Investigative Impulse.) Estimated Cost: None Contact: Jon Marshall, Northwestern, 847-467-2450 j-marshall@northwestern.edu


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St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Title: Writing in (the Best Citation) Style Panel Type: PF&R Panel Co-Sponsorship: C&CS, CSW, MAC, possibly others where work includes humanities-based research that doesn’t lend itself to APA Description: This panel considers a mundane but critical topic—citation styles. While it may seem insignificant, the way we cite our work has a great deal to do with what we can say and which academic communities we are part of. For historians, it can be difficult and limiting to try to fit our work into journals that use APA or Harvard style systems, and it arguably contributes to the limited focus on history in many journals and academic programs. Moreover, as part of the larger community of historians generally, we want to use Chicago Style, but this makes us oddities within the media studies field. This panel brings together journal editors, authors, and others who have thoughts on this issue to discuss why citation style matters and what historians, in particular, can do to address it. Possible panelists: David Sloan, author of Historical Methods in Mass Communication; Patrick Washburn, editor of Journalism History; panelists suggested by co-sponsor. If no one else wanted to, I’d be on it; I wrote a column on this topic last year for Clio. Contact Person: Jane Marcellus, Middle Tennessee State University, jmarcell@mtsu.edu, 615-898-5282


48

St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title: Handwritten newspapers, the Citizen Journalists of the 19th Century: Minority

voices in faith, culture and politics Panel Type: Teaching

Possible Co-Sponsors: Religion and Media Interest Group Summary of Session:

This panel will explore handwritten newspapers of yesteryear with attention to ways they anticipated the citizen journalism of today. Citizen journalisms may not own a printing press but they want to participate in the public discourse on the spectrum of issues from faith in the public square to corruptions in the private boardroom. This panel will take a historic look at an unusual form of news gathering and ways it may have influenced the movements of today. Possible Panelists:

Roy Alden Atwood, president of New Saint Andrews College in Moscow, Idaho and a scholar of handwritten newspapers, including handwritten newspapers of the West, Canada, prisons and onboard ships. Michael Ray Smith, Campbell University, author of “Free Press, Freehand, The Citizen Journalism of John McLean Harrington¹s Handwritten Newspapers” Wally Metts, Spring Arbor, citizen journalism and religion news Jeremy Littau and Jack Lule of Lehigh University, giving voice to ordinary people for faith and politics Estimated Cost: None Contact: Michael Smith, Campbell University, 165 Dr. McKoy Dr., Buies Creek, NC 27506, Smithm@campbell.edu


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St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title: Teaching Visual Historiography Panel Type: Teaching Possible Co-Sponsors: Visual Communication Summary of Session: Missouri Photo Workshop has documented small town America for six decades. It has shaped the working methods of more than 2,000 photographers from around the world. Guided by some of the world’s leading photographers and editors, participants learn to develop both their researching and visual storytelling skills. This teaching panel will focus on how MPW, as it is known, serves as a template for teaching visual history and how the history of the workshop itself plays a key role in continuing this annual visual teaching tradition. This panel would tie historiography to pedagogy. Possible Panelists: —David Rees and Jim Curley, the co-directors of MPW, already have agreed to participate on the panel. —Rees is the chair of the Photojournalism Faculty at the Missouri School of Journalism, where he has taught since 1986. He is also director of the Angus and Betty McDougall Center for Photojournalism Studies and co-director of the Missouri Photo Workshop. Rees has participated in seminars for the Poynter Institute, Scripps Howard and National Press Photographers Association and in workshops on newspaper picture desk management. He maintains interest in grassroots photojournalism and in online publishing. — Curley is the co-director of the Missouri Photo Workshop. He went to the University of Missouri to study in photojournalism. His newspaper career includes positions at the St. Joseph News Press and the Columbia Daily Tribune. He has also worked for the MU College of Agriculture, Food and Natural Resources and MU extension since 1986, making photographs for a variety of publications and teaching in the Agricultural Journalism sequence. In addition, Curley had done editorial freelance work for a variety of clients including Agence France Presse. His work has been published in many college and extension publications and regularly in a variety of weekly and daily newspapers in Missouri, as well as in the Los Angeles Times, Washington Post and New York Times, TIME, Walking, and WEST magazine. —Kim Komenich Komenich, an MPW faculty member each year, is an assistant professor of multimedia at his alma mater San Jose State University. Previously, he worked as a staff photographer and editor for the San Francisco Chronicle (2000-2009) and the San Francisco Examiner (1982-2000). He was awarded the 1987 Pulitzer Prize in Spot News Photography for photographs of the Philippine Revolution he made while on assignment for the Examiner. —Lois Raimondo Raimondo, the Perley Isaac Reed School of Journalism’s Shott Chair of Journalism at the University of West Virginia, is an international award-winning journalist. She has worked as a staff photographer at The Washington Post and prior to her 10 years at the Post, she worked as a freelance photographer and writer and spent four years as chief photographer for The Associated Press bureau in Hanoi, Vietnam. Raimondo’s work has appeared in such publications as National Geographic, The New York Times, Smithsonian Magazine, Newsweek and Time. Estimated Cost: AV equipment to display materials Contact: Berkley Hudson, Schoool of Journalism, Missouri, Columbia, M0, 65211, hudsonb@missouri.edu


50

St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Title: Mad Men, Working Women, and History Panel Type: Research Panel Possible Panel Co-Sponsorship: C&CS, CSW, History Description: The popular AMC program Mad Men is part drama, part critical examination of media production and workplace gender relations during the 1960s. Using the program as a focal point, but not necessarily a topic of study, this panel brings together research on employed women and media during this period, including representation of women with jobs and research about women with jobs in media. The idea is to come to a deeper understanding of women’s employment during this critical period of social change just before the second wave of the women’s movement. Panelists: Kimberly Wilmot Voss does research on women in print media during the 1960s and on women in ad agencies. She could also speak to women in traditional women’s role at that time period - and how they worked to escape it - like Peggy. Jane Marcellus studies media representation of employed women. While much of her work focuses on employed women before World War II, she also draws parallels between the earlier period and postwar representation. (As the daughter of a 1960s secretary, she also knows a lot just from living.) Other possible panelists TBD, but there were two full panels of Mad Men papers at the Console-ing Passions conference in Oregon last spring, so finding others should not be hard. Contact Person: Jane Marcellus, Middle Tennessee State University, jmarcell@mtsu.edu, 615-898-5282


51

St. Louis Conference Joint Session Proposals

History Division – AEJMC

2011 Conference Joint Session Proposal

Panel Title: How Media History Teachers Can Teach Students To Mine Archives for Learning and for Research, including those of Magazines Panel Type: Teaching Possible Co-Sponsors: Magazine Division and Commission on Status of Women Summary of Session: This panel will address the question of how to get students who are attached to text messaging devices and laptops to see and to experience the relevance of archival research with primary documents, especially archives related to magazines. The panel will discuss how archives provide rich-text context: To see the advertisement of woman putting clothes into washing machine With the digitization of magazines, more troves of both magazines and documents related to magazines are now available online. Possible Panelists: • Carolyn Kitch is an associate professor in the journalism department of Temple University. She also serves as the Mass Media & Communication Director for the school. She is a internationally recognized expert on magazine history. • Suzanne Levine, founding managing editor of MS. Magazine and vice president of editor and writer for Seattle Magazine, Time/Life Books, Mademoiselle, McCall’s, and Sexual Behavior Magazine; joined Ms. Magazine as managing editor when it was founded in 1972 and was later named vice-president of the company. Her archival papers are part of the National Women’s Journalism Collection housed at the University of Missouri and the Western Historical Manuscript Collection. • Geneva Overholser, director of the Annenberg journalism program at University of Southern California, has donated her papers to the National Women’s Journalism Collection. • Jan Colbert is an associate professor and chair of the magazine sequence at the University of Missouri. She draws heavily on the National Women’s Journalism Collection in teaching her class, Women & the Media. • Kimberly Voss is an assistant professor of journalism at the University of Central Florida. She has based much of her research on the Natinoal Women’s Journalism Collection and applies that in her teaching. • Barbara Friedman, editor American Journalism (beginning in 2011) is an associate professor at the University of North Carolina at Chapel Hill where she has served on an advisory board to the libraries there. Her research focuses on historical and contemporary mass media representations of gender and race. Additional research examines the role of women in politics and political communication. She is the author of From the Battlefront to the Bridal Suite: U.S. and British Mass Media Coverage of British War Brides 1942-1946 (University of Missouri Press, 2007). Her research has been published in Journalism and Mass Communication Quarterly, Journalism History, American Journalism and Feminist Media Studies, among other publications. • David Moore has been the associate director of the Western Historical Manuscript Collection-Columbia since 2002. He began working there in 1995. * Steve Weinberg is a Professor Emeritus of Journalism at the University of Missouri. He is the former executive director of Investigative Reporters and Editors, Inc. His book, TAKING ON THE TRUST: How Ida Tarbell Brought Down John D. Rockefeller and Standard Oil, relied heavily on primary documents and archives about Ida Tarbell work at McClure’s. OTHER SPEAKERS: St. Louis is home of both Washington University at St. Louis and the Missouri Historical Society and its archives. Speakers potentially also could be invited from these institutions. Washington University has three librarians dedicated solely to its extensive digitization project. Estimated Cost: Travel expenses may need to be paid for Suzanne Levine who lives in New York City. Contact: Berkley Hudson, Schoool of Journalism, Missouri, Columbia, M0, 65211, hudsonb@missouri.edu


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

Title Going Green: Evaluating the Effectiveness, Ethics and Enforcement of Green Messages and Campaigns Possible Co-Sponsoring Divisions Advertising Division, Law Division, or Public Relations Division Summary Recently Proctor & Gamble launched a new corporate campaign called Future Friendly that includes messages about how P&G has changed its production practices to save electricity, how P&G has changed product formulations and/or packaging to be more environmentally friendly, how P&G makes products that allow us to live greener lives, and how consumers can make small changes to live greener lives. The campaign and the accompanying website is quite comprehensive. While some of the messages are high quality, others are not as successful. Regardless, the fact that a multinational corporation like P&G has started this type of effort certainly invites a closer look. Recyclable. Sustainability. Biodegradable. Green. These are all words that marketers currently use to promote their brands and corporate practices as environmentally friendly. Going green not only benefits the environment it also increases the bottom line for corporations. Yet, consumers do not understand a wide range of green claims and they don’t know how to verify these eco-messages as many companies either do not provide explanations or bury the explanations in a hard to find site at their corporate website. Yet such green initiatives may come to a halt or at least subside with the enforcement of a new set of Green Guides, scheduled-to-be-released in Spring 2011 by the Federal Trade Commission. This interdisciplinary panel will explore the effectiveness, ethics and enforcement of green messages, strategies and educational campaigns like but not limited to P&G’s Future Friendly campaign. Proposed Panelists

Dr. Kati Tusinski Berg, Marquette University Focus: Consumer Perceptions of Educational Campaigns Dr. Harsha Gangadharbatla, University of Oregon Focus: Ethics of Environmental Messages Amy Bollinger, Senior Vice President, Fleishman-Hillard Focus: Fleishman-Hillard Sustainability – helping clients larger and small develop and communicate meaningful sustainability initiatives. Craig Jung, Founder and Executive Director, St.LouisGreen.com Focus: Empowering others to learn about and implement sustainable lifestyles. Panelist from Co-Sponsoring Division: Advertising, Law or PR Possible Focus: New FTC Green Guides

Contact Information Kati Berg kati.berg@marquette.edu (414) 288-1401 Johnston Hall, 519 P.O. Box 1881 Milwaukee, WI 53201


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

On behalf of the named panelists and respondent (Christians, Wachanga, Land, and Fuse), thank you for consideration of this potentially so-sponsored (as below) or tri-sponsored panel. All named participants below have agreed to play a part in the “Multi-Cultural Approach to Media Ethics” panel. Panel contact: Tom Cooper, Emerson College, twcooper@comcast.net Panel Title: “A Multi-Cultural Approach to Media Ethics” Panel Type: Research Possible Co-sponsors: Media Ethics Division, International Division, Minorities and Communication Division, Media and Religion Interest Group Summary of Session: For decades media ethics has primarily been taught and researched within the context of the “Western canon” of Aristotle, Kant, Mill, and other leading moral philosophers. Much may be learned whenwe broaden the curriculum and research menu to include the wisdom of moral philosophy and ethical decision-making from other cultures worldwide. This panel considers media ethics and moral philosophy from the approaches of some African, Eastern, Indigenous, Indian, and _________ perspectives. During the panel and discussion, these approaches will also be compared to Western ethics pedagogies and thinkers. Participants are Kenyan, Indian-American, African- American, Japanese, and Caucasian American so some analyses are not only about differing cultures and nations but also from inside differing cultures and nations. Each participant has also been trained inWestern educational institutions enabling much “dual perspectivism” comparison from the standpoint of points of view within three continents and five cultural angles of observation all tempered by U.S. academic training. Possible Panelists & Specialty: Moderator: Professor Jennifer Woodard, Middle Tennessee State University Topics and Panelists: 1) “Two African Approaches to Media Ethics”, Dr. D. Ndirangu Wachanga, U. of Wisconsin-Whitewater and Dr. Mitch Land, University of North Texas (confirmed) 2) “Two ‘Indian’ Approaches to Media Ethics”, Dr. Anantha Babilli, Texas A&M, Dr. Tom Cooper,Emerson College (confirmed) 3) Two Eastern Philosophical Approaches to Media Ethics”, Dr. Koji Fuse, University of North Texas (confirmed) 4) “____________ Approaches to Media Ethics” (to be decided by co-sponsor) Co-Respondents: Dr. Clifford Christians, U. of Illinois (confirmed) _______(to be decided in consultation with co-sponsor(s)


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

Professional Freedom and Responsibility Potential co-sponsoring division: ComSHER Making the Case for More Ethical Coverage of Mental Disorders Media coverage of mental health issues has profound personal and societal effects. One in four U.S. adults have a diagnosable mental disorder, yet less than a third receive formal treatment and few have accurate knowledge about mental disorders or treatment. The U.S. Surgeon General and others have attributed much of this disparity to the stigmatization ingrained in the culture and fed by images and stories in mass media, which disproportionately link mental disorders to violence or incompetence. Building on foundational research from psychiatry, psychology and sociology, communication scholars and practitioners are examining media practices in light of their potential to either perpetuate stigma and marginalization, or, alternatively, provide clearer understanding of mental disorders and the people affected by them. Three AEJMC panelists with diverse experience and research foci will discuss: (1) ways in which journalistic practices such as framing, sourcing, language, and news routines can contribute to stigma in subtle, even unwitting ways, or conversely, normalize mental health disorders and treatments; (2) attempts being made to educate journalists and journalism students on ethical and accurate coverage of trauma and mental disorders; (3) what, if any, responsibility journalists bear to destigmatize and educate; (4) how changing news models (e.g. diminishing traditional news media, growing independent and social media) potentially could affect reporting on trauma and mental health issues. The fourth panelist, a respected St. Louis news professional, will discuss ways in which s/he has addressed these issues in on the job. Proposed Panelists: Contact: Sue Lockett John, Ph.D. (suej@uw.edu, 206-526-9677) University of Washington (Dart West and the Wash. St. Coalition to Improve Mental Health Reporting) Divi: MED Focus: Outreach/education Potential panelists: Lesa Hatley Major, Ph.D., Indiana University Div: Communicating Science, Health, Environment, Risk (ComSHER) Focus: Framing and sourcing Amanda Hinnant, Ph.D., University of Missouri Div: Communicating Science, Health, Environment, Risk (ComSHER) Focus: Evolution of topical coverage St. Louis news media professional, TBD Focus: Personal perspective and response


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

Title: Teaching Law and Ethics Together: Mixing Oil and Water Type of Panel: Teaching Co-Sponsor: Law Moderator: Jack Breslin, Iona Proposed panelists: Two from MED and two from Law, preferably those who have taught combined law-ethics courses. Summary: Due to teaching loads and budget cutbacks, more schools, particularly small programs, are combining law and ethics into the same course. This puts a particular burden on professors who only have a scholarly background or teaching experience in one of the disciplines. Students, meanwhile, sometimes experience whiplash as the course bounces back and forth from law to ethics and back. What’s the best approach to teaching a combined course? What’s the subject split – 50/50 or other mixes in favor of either discipline? What gets left out of each subject in this combined approach? What are the goals/objectives for each discipline in the combined approach? This panel would feature advice from professors with experience in teaching a combined law and ethics course. The moderator would present research results from a survey of AEJMC schools measuring the percentage of programs with combined and stand-alone ethics and law programs, along with comments from the respondents. Sample combined course syllabi and lesson plans would also be available. Contact: Jack Breslin, Iona College, jbreslin@iona.edu., office: 914-637-7761


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

Proposed Professional Freedom and Responsibility Panel Proposed Title: The search for ethics and journalistic survival in nonprofit news Potential co-sponsor: Newspaper Division, Radio-Television Journalism Panel Summary: News organizations across the country have struggled to find new ways to sustain themselves. As part of that process, many journalists have turned to a nonprofit news model. The model has already been used successfully by organizations such as PBS, but it is now being embraced by several online news organizations. While this model allows journalists the opportunity to seek new financial resources such as grants, it raises a host of ethical questions. It leads one to consider whether traditional ethics codes may need to be revised to accommodate the changing face of journalism. While traditional journalists have been taught to never accept gifts from sources, these journalists become dependent on grant funding from a variety of organizations. How should these organizations determine who is an acceptable donor? Should nonprofit organizations reveal all of their donors to the public? Is it possible for nonprofit journalists to serve as the fourth estate if the news organization has accepted funding from government organizations? In addition to considering ethical issues, the panel might also consider the financial viability of nonprofit news. Is nonprofit journalism emerging as a sustainable model for the news media? The panelists should consider the strengths and weaknesses of the nonprofit model and evaluate its role in future of journalism. While this is a professional issue, it might also be valuable to discuss how faculty should go about preparing students who may work in nonprofit news organizations after they graduate. Are there topics or issues that we should discuss in our classes to better prepare our students to either work in those organizations or to start their own nonprofit news organizations? Potential panelists: -Representative from the nonprofit news organization, St. Louis Beacon (Margaret Wolf Freivogel, editor) -Representative from the Watchdog Institute at San Diego State (Executive Director of the Institute Lorie Hearn or Director of the School of Journalism & Media Studies at San Diego State, Diane Borden) -Stephen J. A. Ward, Director of UW Center for Journalism Ethics -Representative from PBS or NPR News Proposed by: Jenn Burleson Mackay, jemackay@vt.edu, 540-231-1663


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St. Louis Conference Joint Session Proposals

Media Ethics Panel Proposal

Proposed Title: From local news to world mega-story: The media’s role in putting the Dove World Outreach Center” on the international stage Description: Before July 12, 2010, the 30-member Dove World Outreach Center in Gainesville, Fla., along with its radical pastor, Terry Jones, was the subject of purely local news. Local media had covered conflicts between church members and the local school board after children who attended the church were sent home from school for wearing T-shirts proclaiming “Islam is of the devil.” But in July, Jones and Dove World suddenly gained tremendous international attention – almost exclusively negative – after Jones “tweeted” the church’s plans to burn copies of the Qu’ran to commemorate the terrorist attacks of Sept. 11, 2001. By Sept. 4, news coverage of the church’s plans had led to the first international protest, among Muslims in Indonesia. By Wednesday, Sept. 8, news organizations from all over the world had descended upon Gainesville. By Sept. 9, U.S. Gen. David Petraeus had warned that Dove World’s plans could enhance the threat to U.S. soldiers in Iraq and Afghanistan; later that day, Pres. Barack Obama weighed in, calling Jones’ plans “a stunt” and urging him not to go through with plans to burn Islam’s holy book. This panel will examine the news media’s responsibility for turning a relatively unimportant local story into an international controversy that gained the attention of the U.S. president, Secretary of State, commander of international forces in Iran and Afghanistan, the Pope and millions of audience members worldwide. The focus will be on deciding what, if anything, news media should have done differently to keep a radical pastor and his tiny congregation from gaining news coverage that drew attention away from far more important news subjects and spurred protests that led to at least two deaths in Afghanistan. Type of panel: PF&R

Possible panelists: Dr. Norman Lewis, assistant professor of journalism & ethics instructor at the University of Florida Dr. Johanna Cleary, associate professor of telecommunications & broadcast ethics instructor at UF Sean McCrory, Gainesville Sun assistant managing editor for local news or Chad Smith, lead reporter for the Gainesville Sun’s coverage of Dove World Politico.com media reporter Michael Calderone, who traced the origins of the post Bob Garfield or Brooke Gladstone from NPR’s On the Media, which did three segments on the issue St. Petersburg Times media reporter Eric Deggans Dan Gilgoff, editor of CNN’s “Belief” blog Juan Castro, Miami bureau chief for Agence France-Presse Likely co-sponsors: Mass Communication and Society, Radio-TV Journalism, Newspaper Division, Religion & Media Interest Group Submitted by: Kim Walsh-Childers, Ph.D., Professor of Journalism P.O. Box 118400 College of Journalism & Communications University of Florida Gainesville, FL 32611 352-392-3924 kwchilders@jou.ufl.edu


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Assessment: where does media management fit into the picture? Panel Type:

*Teaching

Possible Co-sponsors: Public Relations, Advertising, Newspaper, RTVJ Summary of Session: This teaching panel examines the role of assessment in journalism and mass communication, especially in the area of management. From an assessment perspective, many programs require a management course as part of a capstone experience for students. Other programs embed management topics in courses using a ‘campaign’ or other type of semester project. The goal of this panel is to (1) explore the advantages and disadvantages of having a separate course for management versus embedding management learning objectives within assignments; (2) identify best practices in measuring learning objectives related to management; and, (3) develop recommendations for the future of media management education. Possible Panelists: Dane Claussen, Ph.D., Chair of Faculty & Professor, Point Park University Gracie Lawson Borders, Ph.D., Associate Dean, University of Wyoming Kevin Stoker, Ph.D., Associate Dean, Texas Tech University Estimate Speaker Costs: None Contact Person: Todd Chambers Texas Tech University todd.chambers@ttu.edu (806) 742-6500, ext. 240 Division’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984 dsclaussen@hotmail; 412-867-8322


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Teaching Innovation and Entrepreneurship in Journalism School Pane Type: Teaching Possible Co-sponsors: Communication Technology Newspaper Mass Communication & Society Summary of Session: As traditional business models fail, the journalism field needs teaching models and experimentation from journalism schools to help point the way in developing new methods of both engaging in journalism work and underwriting it in the marketplace. This panel seeks to highlight the lessons learned so far from educators who have been at the forefront of this process to stimulate innovation and entrepreneurship in journalism education. What are the best practices in teaching innovation that are beginning to emerge? Can we identify some student projects worth emulating? How can these lessons be applied broadly, for journalism programs large and small alike? Possible Panelists: Moderator: Seth Lewis, Asst. Prof., new media journalism (news innovation), U. of Minnesota Panelists: 1) Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism; a program representative (most likely Jeff Jarvis, if he attends) would address how CUNY’s new masters track in entrepreneurial journalism 2) Knight Center for Digital Media Entrepreneurship, Arizona State U.; a representative (most likely Dan Gillmor) would discuss the lessons learned from the center 3) Studio 20, a concentration of the Arthur L. Carter Journalism Institute at NYU; a representative (Jay Rosen, if he attends) would address how this program is offering masters-level instruction that is focused on innovation through partnerships with NYC local media (Please note: panelists have not been confirmed) Estimate Speaker Costs: None Division’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A.; School of Communication; Point Park University; Wood Street & Boulevard of the Allies; Pittsburgh, PA 15222-1984; dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: Understanding Financial Statements Pane Type:

Teaching

Possible Co-sponsors: RTVJ, Newspaper, CTEC Summary of Session:

This is a session that demonstrates effective teaching techniques related to understanding financial statements. As a pre-conference workshop, the session has been well-received in the past. Faculty and instructors from a variety of disciplines can pick up interesting and effective teaching techniques related to budgets and budgeting. Possible Panelists: James Gentry, Kansas Estimate Speaker Costs: None Contact Person:

James K. Gentry, Ph.D. Clyde M. Reed Teaching Professor School of Journalism and Mass Communications University of Kansas Lawrence, KS 66045 785-218-4755 (cell) Divison’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984

dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Managing Media Work Pane Type: Panel Research/Teaching Possible Co-sponsors: CTEC Summary of Session: People spend more time with media than at any previous point in history. The number of media channels, forms, genres, devices, applications, and formats proliferates - more media get made every year. At the same time, the news about the media as industries is less rosy. Reports about massive lay-offs across all the media industries - most notably film and television entertainment, journalism, digital game development, and advertising - are paramount. This is a fascinating paradox: as people engage with media in an increasingly immersive, instantaneous and interconnected way, the very people whose livelihoods and sense of professional identity depend on delivering content and experiences across such media seem to be at a loss on how to come up with survival strategies - both in terms of business models, effective regulatory practices (for example regarding copyrights and universal access provisions), and perhaps most specifically the organization of entrepreneurial working conditions that would support and sustain the creative process needed to meet the demands of a global market saturated with media. In this panel, international experts explore survival strategies for managing creative careers, particularly in the (news) media. Possible Panelists: Bozena Mierzejewska, editor, International Journal of Media Management Annet Aris, INSEAD (Paris) Chris Bilton (University of Warwick) Jane Singer (University of Iowa) Lucy KuĚˆng (Institute for Media and Entertainment, New York) Estimate Speaker Costs: Travel expenses. Contact Person: Mark Deuze, Indiana University & Leiden University; mdeuze@indiana.edu Division’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984 dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: Behind the Paper Cuts blog Pane Type:

Teaching

Possible Co-sponsors: Newspaper, CTEC Summary of Session:

Erica Smith talks about her not-secret life as the creator of the interactive website that tracks newspaper industry layoffs & buyouts Smith is the director of social media at the St. Louis Post-Dispatch (and a former page designer for the paper). Her work cataloging and mapping job losses in the newspaper industry over the past several years is at http://newspaperlayoffs.com/. She has been cited in dozens of newspaper articles, industry publications, and journalism-related blogs. Note: Amber Hinsley already has contacted Smith and she has agreed to participate in this session if it is selected for the convention. Possible Panelists: Erica Smith, St. Louis Post-Dispatch Amber Hinsley, St. Louis University Estimate Speaker Costs: None Contact Person:

Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984, U.S.A.

dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: Doing more with less: Professionals talk about how they’re managing today’s newsrooms

and what students need to know to survive (and thrive) Pane Type:

Teaching

Possible Co-sponsors: Internship Group, RTVJ, Newspaper Summary of Session:

This panel would consist of St. Louis-area media professionals who would talk briefly about the inner workings of their newsrooms, focusing on how their employees have been asked to adjust to changes (reductions, in most cases) in personnel and increased production demands. They would then transition to talking about how/whether this new reality in their newsrooms has shifted their expectations of student interns and recent college graduates. This panel would provide journalism educators with an updated understanding of the skills (technological and otherwise) professionals are expected to possess as they prepare to enter the job market, and enable the educators to better educate their students. Possible Panelists:

Bryce Moore, KMOV-TV St. Louis Post-Dispatch editor

Estimate Speaker Costs: None Contact Person:

Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222, U.S.A.

dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Managing innovation: Online news professionals talk about what’s ahead Pane Type: PF&R Possible Co-sponsors: Newspaper CTEC Summary of Session:

The panel would consist of St. Louis-area journalists who primarily work in online journalism, and they would talk about what they see as the future of the industry and how their respective organizations are exploring certain technologies and innovations. They could also discuss the jobs that have been created/will be created in their newsrooms as a result of technology and innovation initiatives and the skills journalism students need to have to be competitive. (For example, a local news organization is looking for a recent journalism grad to help overhaul its apps but hasn’t been able to find someone with appropriate journalism and computer science skills.)

Possible Panelists: Erica Smith, St. Louis Post-Dispatch

Bryce Moore, online news manager for television station KMOV

Donna Korando, St. Louis Beacon Susan Hegger, St. Louis Beacon Estimate Speaker Costs: None Contact Person:

Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222, U.S.A.

dsclaussen@hotmail.com; 412-867-8322.


65

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: 10 quick teaching tips in Media Management & Economics Pane Type:

Teaching

Possible Co-sponsors: Internship Group, RTVJ, Newspaper Summary of Session: This panel would consist of teaching ideas submitted by MME instructors (or absent of that, invited veteran MME instructors) who would provide brief overviews of their best tips, assignments, projects, etc. related to media management & economics. This session would be modeled after the Social Media in the Classroom session at the conference in August, but involve a greater number of suggestions at a faster pace. As with the social media session, the MME division could place the materials on a blog or other source to share with members. Possible Panelists: Alan Albarran, North Texas Ben Bates, Tennessee Ann Hollifield, Georgia Amy Jo Coffey, Florida James Gentry, Kansas Estimate Speaker Costs: None Contact Person: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222, U.S.A. dsclaussen@hotmail.com; 412-867-8322.


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St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: Teaching media management skills through student projects Pane Type:

Teaching

Possible Co-sponsors: CTEC, Advertising Summary of Session: Several universities require students, through capstone courses and other types of classes, to produce professional-quality projects. These projects provide students hands-on experiences in being creative and being critical thinkers, as well as being responsible and working with others. This session would highlight the management skills students acquire as they work on collaborative projects. Panelists would detail their successes and suggestions for helping students coordinate projects. Topics of discussion could include helping students develop and implement their project goals, manage a budget, and execute their final product. An excellent example of student projects that required a great deal of media management are the Senior Multimedia Projects at Cabrini College: http://www.cabrini.edu/Academics/Academic-Departments/Communication-Department/Senior-Multimedia-Projects.aspx Possible Panelists: Shannon Bichard, Texas Tech Ann Hollifield, Georgia Estimate Speaker Costs: None Contact Person: Todd Chambers, Texas Tech, todd.chambers@ttu.edu Division’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984; dsclaussen@hotmail.com; 412-867-8322.


67

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Sports – objectivity or revenue stream? Panel Type: PF&R Possible Co-sponsors: RTVJ, Newspaper, Magazine Summary of Session: This PF&R panel will focus on media criticism and accountability and feature panelists who work in the sports media industry as well as sports journalism scholars. Specifically, this panel will examine the relationship between sports as journalism and sports as revenue models, especially as networks pay hundreds of millions or even billions of dollars for exclusive broadcasting rights and often lose money on them (and continue to slash network news staffs). The panel’s goal is to provide conference attendees with (1) knowledge about the sports media industry, (2) issues related to covering sports teams and (3) ideas for future research studies in the area of sports content in media and ethics (especially journalistic accountability and financial accountability). Possible Panelists: Anthony Moretti, Ph.D., Point Park, Olympic Games research interests Brad Schultz, Ph.D., Mississippi, editor Journal of Sports Media Mary Lou Scheffer, Ph.D., Southern Mississippi, Sports media research interests Media Relations Practioner, sports organization (Brian Bartow, St. Louis Cardinals*) Estimate Speaker Costs: None Contact Person: Todd Chambers Texas Tech University todd.chambers@ttu.edu (806) 742-6500, ext. 240 Division’s Program Chair Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222-1984 dsclaussen@hotmail.com; 412-867-8322.


68

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Across the Great Wall: World News Media’s Web Strategies for Internet Users in China Panel Type: PF&R Possible Co-sponsors: International Communication, Newspaper, RTVJ Summary of Session: In 2008, China surpassed the U.S. as the world’s largest Internet market (420M users; 31.8% penetration rate) and still growing. This panel examines how media firms around the world, especially news organizations, respond to this new era of Internet publishing. Theoretically, the Internet’s boundary-transcending capabilities would grant any content providers great opportunities to reach the world’s largest online population. In reality, factors such as content censorship, cultural differences, language barriers, and geographic proximities have prevented most overseas media firms from actively seeking opportunities in this seemingly lucrative market. But forerunners exist. Several Asian and Western newspapers are serving Internet users in China through their Chineselanguage Web. Most prominent ones include: The Wall Street Journal (U.S.), The Financial Times (U.K.), Reuters (U.K.), The Chosun Ilbo (Korea), The Lianhe Zaobao (Singapore), Phoenix TV (Hong Kong), The China Times (Taiwan). This panel would discuss what Web strategies are implemented by these news media in light of issues related to freedom of expression and access to information; viability of various business models and the political, social, and cultural impact of overseas news content on Chinese Internet users. Possible Panelists: -China: Min Hang, Ph.D., associate professor of media management and economics, Tsinghua U.; Director, East Asia Institute of Media Management and Transformation Center of Jönköping U. -UK: Neil Thurman, Ph.D., Sr. Lecturer, electronic publishing, City U. of London -Singapore: Benjamin Detenber, Ph.D., associate professor and chair, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore OR Weiyu Zhang, Ph.D., assistant professor, National University of Singapore -Taiwan: Jing-Rong Sonia Huang, Ph.D., assistant professor, National Chiao Tung U., Taiwan Estimate Speaker Costs: None Contact Person: Prof. Dane S. Claussen, Ph.D., M.B.A., School of Communication, Point Park U., Wood Street & Boulevard of the Allies, Pittsburgh, PA 15222-1984; dsclaussen@hotmail.com; 412-867-8322.


69

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Newspaper markets defy the circulation spiral in Africa, Asia and Latin America: Does this mean more public access to information? Panel Type: PF&R Possible Co-sponsors:International Communication, Newspaper Summary of Session: As digital technology whittled away at newspapers in industrialized democracies around the world, the Internet did not engulf markets in a number of regions dominated by developing nations. As industrialized nations’ newspaper market share declined in regions such as North America, Europe, and Oceania, spurring the theory of circulation spiral, newspaper sales in Africa, Asia, and Latin America have grown. With Argentina and Brazil leading Latin America, the region’s daily newspaper circulation is expected to grow for at least 5 years even while scholars note governments hindering watchdog reporting. Paid daily newspaper circulation in Asia increased 13 percent in the last 5 years (Asia has 67 of 100 world’s largest dailies), also while some governments quell news media rights. Since 2005, the number of paid newspaper titles in India has skyrocketed to 2,700 titles (44 percent increase). But still, the world’s largest democracy with the world’s largest English-language daily has only “partly free” (Freedom House). In China (equal to India with 109 million newspapers sold daily), news media are “not free.” In Africa, daily newspaper circulation boomed over the last five years (30 percent growth) even while abuse of libels laws increased and media rights declined. This panel compares the rise of daily newspaper circulation in nations with a strong tradition of freedom of expression with that in countries with histories of news media control. Differences in access to information and newspaper circulation among countries with a high Internet penetration or the highest number of citizens online (China) will be compared with nations, such as India, with a low percentage of citizens on the Web (7 percent). Panelists will discuss whether growing newspaper circulation is due to growing middle classes, citizens yearning for access to information, and/or other factors that nations with declining newspaper circulation should note. Possible Panelists: -Africa: Herman Wasserman, Ph.D., professor at Rhodes U., South Africa (editor of the journal Ecquid Novi: African Journalism Studies OR Elanie Steyn, Ph.D., assistant professor, U. of Oklahoma -Brazil: Rosental Alves, professor, U. of Texas at Austin -Argentina: Juliet Pinto, Ph.D., assistant professor, Florida International University -China: James Scotton, associate professor, Marquette University -India: Vandana Pednekar-Magal, Ph.D., associate professor at Bowling Green State U. Estimate Speaker Costs: None Division’s Program Chair: Prof. Dane S. Claussen, Ph.D., M.B.A., School of Communication, Point Park U., Wood Street & Boulevard of the Allies, Pittsburgh, PA 15222-1984, USA; dsclaussen@hotmail.com; 412-867-8322.


70

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal Panel Title: Effects of Ownership-related Power Structures between Transnational Media Corporations Panel Type: Panel Research Possible Co-sponsors: Entertainment Studies IG, RTVJ, Newspaper Summary of Session: Transnational Media Corporations (TNMCs) play an increasingly dominant role in shaping the global economic, cultural and political spheres. Investigations into the ownership networks of TNMCs can reveal hotspots of people and organizations (media as well as financial) that are determining and controlling crucial power structures. Despite its promise, such investigations are largely challenged by the vast complexity of TNMC ownership networks that is inherent to the environment in which TNMCs exist. However, novel network algorithms provide an unprecedented opportunity to thoroughly investigate such ownership networks. Results from these algorithms are carefully analyzed, interpreted and related to the large media and entertainment markets worldwide. The merits of this innovative research are twofold. Such a detailed data analysis into the ownership and power structures was previously not available because the full potential of network algorithms could not be entirely exploited, thus the research promises original results and hence a starting point for studies on transnational, national and local levels. Furthermore, the results can serve as excellent input for media and entertainment companies in their strategic planning processes as well as regulators who all need a more transparent picture of the power structures behind the transnational media markets. Possible Panelists: Sabine Baumann, Jade University, Germany Oliver Eulenstein, Iowa State University Alan B. Albarran, North Texas Estimate Speaker Costs: None Contact Person: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222, U.S.A. dsclaussen@hotmail.com; 412-867-8322.


71

St. Louis Conference Joint Session Proposals

MEDIA MANAGEMENT & ECONOMICS DIVISION

AEJMC 2011 Convention Joint Session Proposal

Panel Title: Whistle-blowing, leaking, tweeting, and other acts of dissent: Why and how do employees take action, and how do their media, corporate, and government employers respond? Pane Type: PF&R Possible Co-sponsors: PR Summary of Session: I propose a joint panel between the Media Management and Economics Division and the Public Relations Division on the topic of whistle-blowing, dissent, leaks, etc. The concept is the broad topic of whistleblowing as discussed in the management literature, including the reporting of illegal, immoral or unethical activity by an employee of an organization either internally through chain-of-command, through discussion among peers, or through the anonymous whistle-blowing channel required of publicly traded companies by Sarbanes-Oxley, as well as reporting externally to government agencies, Congress, watchdog groups, and the media. Possible Panelists: Cary A. Greenwood, MFA, APR, Fellow PRSA Dr. Taejin Jung, SUNY-Oswego Heather Davis Epkins, M.A. Estimate Speaker Costs: None Contact Person: Prof. Dane S. Claussen, Ph.D., M.B.A. School of Communication Point Park University Wood Street & Boulevard of the Allies Pittsburgh, PA 15222, U.S.A. dsclaussen@hotmail.com; 412-867-8322.


72

St. Louis Conference Joint Session Proposals

2011 ICIG Panel Proposal

Type: PF&R Title: What’s diversity got to do with it? Possible co-sponsor: Minorities and Communication, CSW Description: Round Table discussion focusing on challenges and opportunities for student placement and supervision in internships and career services related to issues of diversity. Possible panelists: Contact: John Chapin, jrc11@psu.edu


73

St. Louis Conference Joint Session Proposals

2011 ICIG Panel Proposal

Panel Title: Blogs, Tweets and Streaming, Oh My: Technological State of Internship Assessments Panel Type:

Teaching

Panel Sponsorship: ICIG and Communication Technology (CTEC) Description: Internships in Journalism and Mass Communication programs have come a long way since the days when students fetched coffee and hammered out reports on Remington typewriters. But in light of social media, has the technology JMC programs are using changed with the times? How is technology being used to enhance internships assessments? This “State of JMC Internship Assessments� panel will discuss the issue through research data, assessment analysis and innovative new initiatives. The panel will discuss social media hits and misses; provide perspective on the importance of new technology internship assessment and highlight some of the most innovative programs using technology in internship assessments. Possible Panelists: Lillian Williams, Columbia College Evonne Whitmore, Kent State John Chapin, Penn State Mary Rogus, Ohio University Moderator: Michele Ewing, Kent State Contact: John Chapin, jrc11@psu.edu


Type: Teaching

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St. Louis Conference Joint Session Proposals 2011 ICIG Panel Proposal

Title: Internships and Careers Bootcamp Possible co-sponsor: TBD Description: A practical hands-on workshop for new internship coordinators or career services staff. Possibly a preconference? Possible panelists: TBD Contact: John Chapin, jrc11@psu.edu


75

St. Louis Conference Joint Session Proposals

2011 ICIG Panel Proposal

Type: Teaching Title: Preparing Students for 21st Century Print/Broadcast Internships Possible co-sponsor: Newspaper, Magazine, Radio-TV Divisions Description: A panel discussion focusing on: what industry professionals expect, in skills, from incoming interns, and, what educators expect industry to deliver in terms of a completed educational internship experience. Possible panelists: A representative from each co-sponsoring division, along with local/regional/national journalism industry professionals who can commit to attending the panel during the conference in St. Louis, Missouri. Contact: Abhinav Aima, aka11@psu.edu


76

St. Louis Conference Joint Session Proposals 2011 ICIG Panel Proposal

Type: PF&R Title: Legal and Ethical considerations of student internships Possible co-sponsor: Law, Ethics Description: Discussion of the legal and ethical considerations related to student internships. Possible panelists: Department of Labor, Internship coordinators, media representatives. Contact: John Chapin, jrc11@psu.edu

2011 ICIG Panel Proposal


77

St. Louis Conference Joint Session Proposals

Co-Sponsors: Public Relations Division and ICIG TYPE OF PANEL: Professional Freedom and Responsibility or Teaching TITLE: The Internship Site Supervisor POSSIBLE PANELISTS: Pamela G. Bourland-Davis, Georgia Southern University Barbara DeSanto, Maryville, St. Louis Chuck Lubbers, South Dakota Michael Maynard, Temple Dana Saewitz, Temple PANEL DESCRIPTION: Interns, the value of internships and managing internships are all more common perspectives provided in the literature on internships. Less attention, however, has been given to the site supervisor. This panel brings together research centered around site supervisors for their perspectives on their roles – teacher, boss, mentor, colleague, informant. In addition, this discussion will look at what might influence the perspectives of site supervisors on those roles; these perspectives would range from whether they consider what students might see at work from the perspective of ethics and ethical decision making, do they consider their feedback to the institution as having value to the program, and/or what advice to they have for other supervisors. PANEL CONTACT FOR PUBLIC RELATIONS DIVISION: Dr. Pamela G. Bourland-Davis Department of Communication Arts Georgia Southern University P.O. Box 8091 Statesboro, GA 30460-8091 Telephone: (912) 478-5138 Fax: (912) 478-0822 E-mail: pamelagb@georgiasouthern.edu PANEL CONTACT FOR ICIG:Dana Saewitz Temple University Department of Advertising 2020 N. 13th St. Annenberg Hall, room 315 Philadelphia, PA 19122 email: dsaewitz@temple.edu phone: 215-204-9681


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St. Louis Conference Joint Session Proposals

2011 ICIG Panel Proposal

Title for proposed panel: “Breaking Big: Making students marketable for the most competitive communication jobs” Summary: This session will focus on best practices of teachers to help students gain the skills to get into the “sexiest” and most competitive jobs and internships in the entertainment and sports industries related to marketing, public relations, advertising and journalism. The panel will also help teachers find resources, guest speakers, seminars and workshops that will keep both students and professors current with these ever-evolving industries. Possible panelists: Sara Magee WVU (ESIG) How to not become an entertainment reporter. Kelley Crowley WVU (ESIG) How to produce the Video Music Awards Bob Trumpboar Penn State, Altoona (Sports) We should look for people still in the industry who live in St. Louis as well. Co-sponsoring divisions or interest groups: ESIG Sports Comm Internship and Careers Advertising PR Newspaper Contact information: Kelley Crowley West Virginia University Morgantown, WV 26506

Kelley.Crowley@mail.wvu.edu

Cell: 412-377-0081


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St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Title : Changing Newsrooms: Contributions from Newsroom Ethnography in the Digital Age

Description: This panel brings us inside the transformations taking place inside traditional newsrooms by exposing us to first-hand ethnographic research from scholars who have recently been immersed in newsrooms struggling with the demands of the online world. These scholars have had unique access to community, small, medium and national newspapers and have examined their working routines from the inside. They’ve looked at how news how news processes are changing to meet the multimedia, interactive demands of a 24-7 online news cycle, while still balancing the demands of their print products. Long time classic works by well-known scholars such as Gans, Tuchman, and Fishman, who looked at newsrooms in the 1960s and 1970s, are now being augmented by these new studies that provide fresh insight into how the newsrooms of today run, and offer a variety of lessons to journalists on how to manage change effectively in their organizations. 2. Panel Type: Research 3. Possible Co-sponsors: Media Management & Economics, Radio/Television Journalism Group, Media Ethics 4. Why This Topic is Important With the explosion of digital and social media, newspapers have been grappling with significant technical and economic change. These studies on changing newsrooms not only allow us to describe and quantify what’s going on in newsrooms today, but shed some light on how to manage changes in ways that remain aligned with journalistic values. In addition, these studies help shed light on the new demands facing journalists, including the ways that journalists have had to embrace multimedia. This research gives us a way to see how individual newsrooms are grappling with the demands of the changing marketplace and newly active reader, and as such, we can draw important lessons for other newsrooms. Further, these scholars are part of a new breed of ethnographers dedicated to the intersection of new media and legacy media. 5. Issues Panelists Could Discuss a) Balancing the demands for immediacy with the need for verification b) Creating parallel workflows for multiple platforms c) Maintaining journalism standards online d) Developing systems for post-publication editing e) Exploring the opportunities of user-generated content, interactivity and reader participation f) Understanding the demands of multimedia and the changes of news routines g) Discussing differences in how papers of different market sizes have adapted to change h) Developing new staffing patterns and scheduling i) Tackling the roots of resistance in journalists and possible challenges on the horizon, from SEO to audience metrics j) Suggesting best practices for transformation in a digital age 6. Possible panelists Jane Singer, University of Iowa – One of the leading researchers in this area, Singer has worked closely with Johnston Press, one of the largest publishers of regional newspapers in Britain, to help their journalists make the transition from a print world to a digital one. Carrie Brown, University of Memphis – Completed a 2.5 month immersive, multiple-method study of newsroom change at the Milwaukee Journal-Sentinel in Wisconsin. Jonathan Groves, Drury University – Completed multi-method study of a local daily paper with a circulation of less than 50,000. In addition, both Brown and Groves also participated in and conducted research on the New Media, Enduring Values project that sought to find specific ways to bring core journalistic values to life on the web at a newspaper, television station, and a national radio network. Nikki Usher, University of Southern California - Completed a 5-month ethnographic study involving participant-observation and interviews at The New York Times business desk. C.W. Anderson, City University of New York—Anderson completed a three-year local news ecosystem research project in Philadelphia, from 20052008, with a 6 month period of ethnographic newsroom research in the summer of 2008. Contact Information Carrie Brown 314 Meeman Journalism Building University of Memphis Memphis, TN 38152 202-251-5719 Email: carrielisabrown@gmail.com


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St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Teaching panel Title: Who Would Have Thought The “Dark Side” Could Look So Bright? Description: As job opportunities in the newspaper industry shrink, journalism students often look for other career options to pursue after graduation. Once considered the “dark side” of the communications field by journalists, in recent years, public relations has become a viable career option for journalism students. Jobs in public relations allow students to use their journalism training by applying many of the skills they learned in college in a different way. This panel will feature presentations from journalism educators who have experience working in both journalism and public relations. They will talk about their own work experiences and provide tips on how faculty can help students be ready for anything by encouraging them to pursue coursework and internships pertaining to both journalism and PR. This topic is important because it illustrates the need to educate students about the different options available to them that will help them in their future communications careers. Possible co-sponsors could include: Public Relations Division Magazine Division Radio-Television Journalism Division Possible panelists could include: Lois Boynton, University of North Carolina Bill Cassidy, University of Northern Illinois John Carvalho, Auburn University Andi Stein, California State University, Fullerton Submitted by: Andi Stein California State University, Fullerton Department of Communications P.O. Box 6846 Fullerton, CA 92834 (657) 278-5434 (office) (714) 739-2225 (home) andistein@fullerton.edu


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St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal

Teaching panel

Chris Roberts, co-chair (croberts@ua.edu)

Title: Are Newspaper Narratives Over? Description: For a short stretch in the early 2000s, reporters at many metro newspapers were experimenting with telling stories using scenes, dialogue and other techniques more often associated with books, magazines and fiction. This narrative writing, or literary journalism, movement delighted readers and won more than a few awards, fulfilling the vision of narrative’s early adopters and evangelists. But the stories take longer to do and, often, more space to present, even as the continuing convulsion in newspaper economics forced staff redeployment (writing coach, anyone?) and space cuts. Meanwhile, readers tell us they want content that fits their smart phone and iPad. This panel will assess the status of the narrative movement, examine where it is still part of the culture and examine the implications on long-form feature writing instruction. Suggestions for divisions or interest groups that might be interested in co-sponsoring the panel. Magazine A brief description of issues the panelists could discuss. 1. What squashed the narrative impulse? Finances? Apathy from non-believers? Other factors? 2. Did the 2009 suspension of the Nieman Center’s narrative journalism and narrative editors seminars effect the movement or simply reflect its condition? 3. For editors, what benefit is there in awarding the resources to this kind of writing? 4. What are the best examples of it happening right now? 5. How are the storytelling techniques being used across platforms and media? 6. What do people from the International Association for Literary Journalism Studies and the Mayborn Literary Fiction conference see happening with newspaper narratives going forward? 7. How should feature writing be taught in the digital and mobile age? 8. What should journalism instructors be doing to best prepare their students? By the way, we are envisioning this to be a short-answer roundtable, rather having people start with 15-minute presentations. This Poynter item from the last Nieman event helps set the table: http://www.poynter.org/content/content_view.asp?id=160574 Names or descriptions of possible panelists. Tom Huang of The Dallas Morning News and co-editor of “Best Newspaper Writing,” published by the Poynter Institute. Todd C. Frankel of the St. Louis Post-Dispatch. Diane Tennant or Maria Carrillo, or someone from the Virginian-Pilot. David Abrahamson of Northwestern or someone else from the IAJLS (Bill Reynolds of Ryerson, Norman Sims of UMass, Alice Trindade from Tecnica de Lisboa in Portugal, John Hartsock of SUNY Cortland, etc.) Bret Schulte, Arkansas, who studies new media and teaches feature writing and digital storytelling. Other celebrities to consider: Mark Kramer (formerly ran Nieman Narrative conferences), Jon Franklin (won first Pulitzer for feature writing), George Getschow at North Texas (who runs the Mayborn conference). Moderator: Mitch McKenney, Kent State, a former features and metro desk editor at the Akron Beacon Journal. He joined the narrative movement in 2002 and took part in one of the Nieman conferences for editors. Your name, mailing address, phone number and e-mail address. Mitch McKenney , Assistant professor, Kent State University – Stark, 6000 Frank Blvd. , N. Canton, OH 44720330-244-3364 mmckenne@kent.edu and Bret Schulte, Assistant Professor, Walter J. Lemke Department of Journalism University of Arkansas, 116 Kimpel Hall, Fayetteville, AR 72703, 479-575-6659, bjschult@uark.edu


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St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Teaching panel Title: Creating the Unlikely: A Fully Integrated Print, Broadcast, and Online News Curriculum Description Just as professional news organizations struggle to develop new delivery systems and business models, universities are working to ensure curriculum remains relevant for a new generation of journalists. Barriers to curriculum reform include administrative and departmental restrictions, faculty governance, alumni considerations, budget battles and resistance to change. Panelists will discuss emerging trends, challenges and opportunities. Panel would be of value to other educators considering curriculum changes and professional journalists who must collaborate and develop new partnerships. Additional info Panel focus, sponsorship This panel would be a teaching panel and could be co-sponsored by the Radio-Television Journalism Division, or Small Programs Interest Group. Panelists Moderator: Jim Willis, Ball State Panelist: Mary Spillman, Ball State Panelist: Quint Randle, Brigham Young Panelist: Karen Lang, Azusa Pacific Panelist: Gary Hanson, Kent State Contact, moderator Mary Spillman, assistant professor Department of Journalism Ball State University Muncie, IN 47306 maryspillman@bsu.edu


83

St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Teaching panel Title Getting Students Engaged with Communication Theory Panel description: The panel would address the value and virtues of teaching theory even in practical-oriented classes. Importance of subject and reason for panel: When many students are first exposed to theory, they fail to see its relevance. This is not surprising because many mass communication programs emphasize skills development: classes in which students learn to write newspaper stories and news releases, to produce television shows and Web sites and the like. Students enjoy these skills classes and see them as relevant because they feel as if learning them is the reason they are studying communication in the first place. On the other hand, courses that incorporate a heavy dose of theory do not seem as relevant; students – and sometimes faculty members as well — seem to take the idea of “theoretical” as the polar opposite of practical. But as journalism and communication programs increasingly need to prepare students for a fluid job environment in which flexibility and adaptability are important, the critical thinking skills that go along with applied theoretical learning become all the more important. Projected discussion topics: Discussion of how applied-theory curriculum can offer a bridge between more research-oriented and more professionally oriented faculty members and ideas for applied exercises that could help students develop a better understanding of why an understanding of theory is important. Panelists Jack Rosenberry, St. John Fisher College (moderator) Susan Keith, Rutgers University Leslie-Jean Thornton, Arizona State University Potential co-sponsors Communication Theory and Methodology Radio-Television Journalism Small Programs Interest Group Contact info Name: Jack Rosenberry, St. John Fisher College 3690 East Ave. Rochester, NY 14618 E-mail address: jrosenberry@sjfc.edu Phone(s): (585) 385-8206


84 Research/PF&R panel

St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Title: Emerging news ecosystems and the news PANEL DESCRIPTION: This panel will focus attention on an important budding research area, the study of new media ecologies, or ecosystems. This term “new news ecosystem” is all over the trade literature, but at present it’s mostly a buzzword. It needs to be defined conceptually and operationally. As everyone knows, the news media environment is becoming more and more diverse, in terms of outlets, content, and practices – blogs of various sorts, foundation-supported news outlets, hyperlocal news sites, pro-am hybrids, crowdsourcing efforts, fact-checking sites, etc. It’s a time of great innovation. And it’s important that we develop conceptual frameworks and methods for tracking and explaining these variations and changes in forms and practices, on a macro-level. Such research can give us the big picture on which forms are coming into prominence and may be stabilizing – and which are unstable and diminishing. (There’s a lot of “end of history” talk about media environments never stabilizing or institutionalizing again, and this may simply not be the case.) And it helps us understand what forces and factors lie behind these dynamics, and what consequences these dynamics have for news content. At this early point, there seem to be two main research veins, and I would invite panelists from both areas: (1) Research that tracks the ways news messages are being shaped and spread within particular communities, often cities. Complex networked ecosystems of new and traditional media forms (blogs, citizen sites, social media, alternative media, mainstream news, etc.) are now shaping news and building agendas for citizens in new ways that we do not understand very well. Some recent research has been conducted on news ecosystems in Baltimore and Philadelphia – one of these researchers has already said he would participate if the panel is accepted. (2) Research that tracks and explains the emergence and evolution of journalistic forms and practices on a macro-level. This research explains how and why media “populations” form, develop and disband, as they compete over resource niches and try to gain legitimacy over the broader media landscape. This research has both sociological and economic roots. POSSIBLE PANEL CO-SPONSORS: Media Management and Economics Civic Journalism Mass Comm and Society, if they view this as PF&R (they don’t do Research panels) Community Journalism POSSIBLE PANELISTS (would aim for panel of 4, with me as moderator): 1. Chris (C.W.) Anderson, CUNY prof and Nieman Lab contributor doing research on how our new news media ecosystems shape news messages. Recently published a study of news ecosystem in Philadelphia (Political Communication). He has agreed to take part if panel accepted. 2. Paul Hitlin or Hong Ji, researchers with the Project for Excellence in Journalism (Led the recent project examining Baltimore’s news ecosystem “How News Happens: A Study of the News Ecosystem of One American City”) 3. Pablo Boczkowski, Northwestern University (researches intermedia dynamics) 4. John Dimmick, Ohio State (studies evolution of news and audience niches) 5. Michael Meyer, Columbia Journalism Review, who’s putting together a national database of journalism startups (he contacted us about our grad students possibly helping with this) 6. Wilson Lowrey, The University of Alabama (moderator and possible panelist – studies evolution of emerging news forms) PANEL CONTACT: Wilson Lowrey, Box 870172 Department of Journalism, The University of Alabama, Tuscaloosa, AL 35487, Phone: (205) 348-8608, E-mail: wlowrey@ua.edu


85 Research panel

St. Louis Conference Joint Session Proposals

Newspaper Division joint proposal Chris Roberts, co-chair (croberts@ua.edu)

Title: The Changing Newspaper: How newspapers are coping with the digital news revolution in 2011 — A current snapshot of newspaper practices across the United States.” Panel description: (A more compelling title might be: “Dead or alive? Are newspapers dead or are they re- thinking, re-designing and re-vitalizing themselves?”) A panel of newspaper editors, publishers, and researchers will describe how newspapers are currently coping with the challenges and opportunities of the digital era. We discover that newspapers are adapting in many enterprising ways, that digital revenues do not yet yield sufficient funds to support professional news operations, and that print enterprises are still yielding acceptable profits for many community newspapers. Suggestions for divisions or interest groups that might be interested in co-sponsoring the panel. Media Management and Economics Division Media Ethics Mass Communication and Society A statement of why the topic is important. A widely held presumption is circulating that newspapers and the organizations that own them are doomed businesses as more and more information is distributed digitally. (This division has even debated changing its name because of these expectations.) But this analysis may be based more on predictions and presumptions than data from the field. Given the size of the newspaper marketplace, and differences among newspaper businesses, the evolution of newspapers in the digital age looks more idiosyncratic and less dire when examined closely. From June 2010 until June 2011, two researchers — Paul Steinle, professor emeritus, Southern Oregon University and adjunct professor Quinnipiac University; and Dr. Sara Brown, adjunct professor at Southern Oregon University and Quinnipiac University — are travelling across the United States, visiting one local newspaper in each state to investigate and report on their status. Their national newspaper report is being published, adding one newspaper each week, on a website: www.whoneedsnewspapers.org. This report is providing current, factual data on how newspapers are coping in many different ways in this competitive environment. A brief description of issues the panelists could discuss. — The status of income generated from digital newspaper enterprises. — The use of paywalls to enhance digital news income. — The effect of the transition to expand digital delivery of the news on professional newsroom cultures. — The stewardship of ethical codes in the digital landscape. — The impact of mobile platforms (versus websites) on the digital news landscape. Names or descriptions of possible panelists. In addition to the authors of the report, the authors will invite up to four professional news managers from newspapers that were included in the “Who Needs Newspapers?” report. These could include: - The publisher or digital news manager of the Arkansas Democrat-Gazette, which has managed a paywall for 9 years. - The publisher of the Boston Globe, which is launching a paywall edition of the Globe in 2011. - The editor of the Northwest Indiana Times, which has continued to grow its circulation in recent years - The editor of the Dayton Daily News, which has merged a radio and TV newsroom with its newspaper news staff. - Al Cross, the director of the Institute for Rural Journalism. - Philip Meyer, professor emeritus in Journalism at the University of North Carolina at Chapel Hill and the author of “The Vanishing Newspaper: Saving Journalism in the Information Age.” (or) Ken Doctor, the author of “Newsonomics.” 7. Your name, mailing address, phone number and e-mail address. Paul Steinle, Professor emeritus, Southern Oregon University, 1916 Pike Place, Ste. 12 #60, Seattle, WA 98101, steinlep@sou.edu (541) 941-8116


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St. Louis Conference Joint Session Proposals

ComSHER Division AEJMC 2011 Conference Joint Session Proposal Panel Title: Communication about Vaccination Panel Type: PF & R Co-sponsors: ComSHER Division Public Relations Division Other potential sponsors: Minority and Communication Division Mass Communication & Society Division Summary of Session: Criticism about vaccine safety, source credibility, risk assessment, and evenhandedness abounds. This PF&R session between ComSHER and PRD would address the responsibilities and challenges associated with promoting and covering vaccinations. In particular, we are interested in discussing how vaccinations are handled by government entities (e.g., health departments, CDC, public hospitals) and how they communicate with various audiences, including underrepresented groups, about the need for people to receive vaccinations. Given the ethical issues and controversies addressed by the media surrounding vaccines, both past and present, how should we talk about vaccinations? How do these methods differ from group to group? What key messages should we be communicating and how can we counteract messages from those outside of the health-related industries? This session would bring in experts in public health, public relations, and health coverage to offer their strategies for researching and addressing a thorny issue. Potential Participants: Brooke Fisher Liu, University of Maryland (risk communication) Elizabeth Johnson Avery, University of Tennessee (risk communication; health communication; mother) Shari Veil, University of Kentucky (risk communication) Jennifer Ohs, St. Louis University (Department of Communication) Tammy Boyce, author of Health, Risk and News: The MMR Vaccine and the Media One of the following epidemiology professors from St. Louis University School of Public Health: Jen Jen Chang, PhD, MPH, Assistant Professor of Community Health in Epidemiology jjchang@slu.edu <http://publichealth.slu.edu/faculty/chang.html> Hong Hong Zhu, MD, MHS, MSC, PhD, Assistant Professor of Community Health in Epidemiology <http://publichealth.slu.edu/faculty/zhu.html> Tekeda Freeman Ferguson, PhD, MSPH, MPH, Assistant Professor of Community Health in Epidemiology tfergus2@slu.edu <http://publichealth.slu.edu/faculty/ferguson.html> Estimated Speaker Costs: None

Contact Persons:Amanda Hinnant (ComSHER) PF&R Committee Chair University of Missouri hinnanta@missouri.edu


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St. Louis Conference Joint Session Proposals

ComSHER Division AEJMC 2011 Conference Joint Session Proposal Panel Title: THE ETHICS OF ENVIRONMENTAL REPORTING Panel Type: PF & R Co-sponsors: COMMUNICATION THEORY & METHODOLOGY DIVISION ComSHER Division Summary of Session: When do traditional journalistic norms and practices conflict with ethical environmental communication? What environmental issues are most susceptible to ethical conflicts from these institutional biases? What can communication theory offer to improve the ethical communication of environmental issues? Concepts such as transparency, objectivity, balance and framing present complex ethical questions in the context of environmental communication. MODERATING/PRESIDING: LEEANN KAHLOR; UNIVERSITY OF AUSTIN-TEXAS POTENTIAL PANELISTS: MATTHEW NISBET; AMERICAN UNIVERSITY SUSANNE MOSER; UNIVERSITY OF CALIFORNIA-SANTA CRUZ LISA DILLING; UNIVERSIT OF COLORADO-BOULDER FRED VOM SAAL; UNIVERSITY OF MISSOURI LEEANN KAHLOR; UNIVERSITY OF AUSTIN-TEXAS SHARON DUNWOODY; UNIVERSITY OF WISCONSIN-MADISON DIETRAM SCHEUFELE; UNIVERSITY OF WISCONSIN-MADISON DOMINIQUE BROSSARD; UNIVERSITY OF WISCONSIN-MADISON ERIC NISBET; OHIO STATE UNIVERSITY KATHERINE MCCOMAS; CORNELL UNIVERSITY ESTIMATE SPEAKER COSTS: No PANEL CONTACT: Amanda Hinnant (ComSHER) PF&R Committee Chair University of Missouri hinnanta@missouri.edu


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St. Louis Conference Joint Session Proposals

ComSHER Division AEJMC 2011 Conference Joint Session Proposal Panel Title: “Top Ten” Syllabus Favorites of Senior Scholars Panel Type: Teaching Co-sponsors: ComSHER CT&M Summary of Session: In this panel discussion, senior AJEMC scholars will be invited to share the “top ten” (or so) academic articles they include in their course syllabi as well as go-to textbooks and supplemental readings. Discussing what makes these personal favorites the “best” academic readings – whether they are seminal, thoughtprovoking, creative, etc. – should spark lively dialogue. An aim of the panel is to provide guidance to junior faculty and graduate students. Possible Panelists: Sharon Dunwoody, University of Wisconsin Dennis Davis, Pennsylvania State University Bruce Lewenstein, Cornell University Dhavan Shah, University of Wisconsin Susanna Hornig Priest, University of Nevada, Las Vegas Esther Thorson, University of Missouri Estimated Speaker Costs: None Contact Persons: Marjorie Kruvand Teaching Chair ComSHER Division Loyola University Chicago mkruvand@luc.edu Mike Schmierbach Teaching Chair CT&M Division Pennsylvania State University mgs15@psu.edu


89

St. Louis Conference Joint Session Proposals

ComSHER Division AEJMC 2011 Conference Joint Session Proposal Panel Title: Stigma and Labeling in Health Panel Type: Teaching Co-sponsors: ComSHER Cultural and Critical Studies (CCS has been invited to provide 1-2 panelists.) Summary of Session: In focusing on studies of autism, there is a striking amount of literature based on stigma (Goffman, Gerhard) and labeling. The interest lies in Goffman’s thoughts on those with visible stigmas (i.e., race, gender, physical disabilities) and those who are stigmatizable (those who appear “normal” but have been labeled with a certain condition that could, if revealed, stigmatize them). This panel will revolve around labeling as it relates to health. This could involve the ways the media mediate diagnosis labels from practitioners to the public, individuals embrace their labels (i.e., the deaf community), individuals reject their labels (i.e., the call for a neurodiversity view of autistics), and the way in which labels are categorized (or framed) by the media. Possible Panelists: Jocelyn Steinke, Western Michigan University Youjin Choi, University of Florida Bruce Lewenstein, Cornell Joe Bernet, Scripps School Michael Dalstrom, Iowa State Gerhard Falk, Buffalo State Howard Becker, sociologist in San Francisco, founder of Labeling Theory Mary Kay Betz, research director, Global Autism Collaboration Bruce Link, Columbia Jurgen Streeck, University of Texas Estimated Speaker Costs: None Contact Persons: Marjorie Kruvand Teaching Chair ComSHER Division Loyola University Chicago mkruvand@luc.edu Kyle Reinson Teaching Chair Cultural and Critical Studies Division

St. John Fisher College kreinson@sjfc.edu


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St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

Title:

AEJMC 2011 Conference Joint Session Proposal

Let’s talk about vaccines: Expert thoughts on reframing the debate

Type: PF&R

Description: Criticism about vaccine safety, source credibility, risk assessment, and evenhandedness abounds. This PF&R session between ComSHER and PRD would address the responsibilities and challenges associated with promoting and covering vaccinations. In particular, we are interested in discussing how vaccinations are handled by government entities (e.g., health departments, CDC, public hospitals) and how they communicate with various audiences, including underrepresented groups, about the need for people to receive vaccinations. Given the ethical issues and controversies addressed by the media surrounding vaccines, both past and present, how should we talk about vaccinations? How do these methods differ from group to group? What key messages should we be communicating and how can we counteract messages from those outside of the health-related industries? This session would bring in experts in public health, public relations, and health coverage to offer their strategies for researching and addressing a thorny issue. Possible Panelists: Elizabeth Johnson Avery, University of Tennessee (risk communication; health communication) Shari Veil, University of Kentucky (risk communication) Jennifer Ohs, St. Louis University (Department of Communication) Tammy Boyce, author of Health, Risk and News: The MMR Vaccine and the Media One of the following epidemiology professors from St. Louis University School of Public Health: Jen Jen Chang, PhD, MPH, Assistant Professor of Community Health in Epidemiology Hong Hong Zhu, MD, MHS, MSC, PhD, Assistant Professor of Community Health in Epidemiology Tekeda Freeman Ferguson, PhD, MSPH, MPH, Assistant Professor of Community Health in Epidemiology Moderator: A/V Needs:

Amanda Hall Gallagher & Natalie Tindall (PRD); Amanda Hinnant (ComSHER) Projector

Costs: None anticipated

Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors: ComSHER


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St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal

Title: Middle East Media Educator: Analyzing Journalism, Public Relations and Content Creation for the Arab World. Type: PF&R Description:

Media educators in the Middle East – many of whom are foreigners - face significant challenges amid the varying traditions of transparency of information, reputation management, and storytelling. Local media educators generally have few opportunities to interact or collaborate with their overseas counterparts. Few attend AEJMC conferences or know the history and functions of AEJMC. The proposed panel would introduce a Middle East presence in AEJMC, while at the same time introducing AEJMC to media educators in the region. The panel will be composed of media educators from the Middle East or who are working in the Middle East, with Eric Loo as the moderator. [Eric Loo was a journalist from Malaysia who migrated to Australia in 1986]. The panel members will address the following topics:

Current issues in journalism, public relations and content creation in the Middle East.

What media educators can do to help journalism move closer to a free press as perceived through a “western liberalism” framework but adapted to UAE conditions. Identifying best practices in public relations in the Arabic context.

Dealing with pressures of art and identity, gender, race and religion in content creation in the Arab world. Possible Panelists:

Serajul Bhuiyan, Auburn University in Montgomery Ali Jaber, American University in Dubai

Two other media practitioners to be identified later Moderator: A/V Needs:

Alma Kadragic, University of Wollongong in Dubai Projector

Costs: None anticipated

Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors: International Communication


92

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal Title:

Military Ethics and Media Ethics: Conflicts for Practitioners

Type:

PF&R

Description: Both media and military professionals have high standards of ethics but those ethical standards may conflict. Typically media professionals are committed to free speech and the public’s right to information while military professionals have a higher obligation to mission accomplishment and the protection of the lives of servicemen and women. The difference in military and media objectives leads to conflicts. Often members of each group perceives the other as unethical when in reality each may be maintaining an ethical obligation to its professional standards. The PF&R panel proposed here explores those differences in ethical objectives and the unique role of the military public affairs officer (PAO) who is often charged with mediating between the two professions. The panelists proposed here are: a military ethics educator, a media ethics educator, a journalist, a retired military public relations officer and a moderator with both media education and military public relations experience. Each of these panelists will present a brief summary of a problem, case or principal that helps illuminate the conflicts between the military and the media. Panelists’ presentations will be limited to 10 minutes to permit time for audience interaction and discussion. Possible Panelists: Shannon Bowen is a media ethicist and former liaison for the Chairman of the US House of Representatives National Security Committee (& formerly Armed Services Committee); Bowen also conducts terrorism-media ethics research. Kenneth Plowman spent 2008 in Iraq as an Army Reserve PAO (now Ret.). He is now a faculty member at Brigham Young University Robert Pritchard is a retired Nay Captain now on the faculty at the University of Oklahoma. “Pritch” has 27 years military experience and nine years mass communications teaching experience. John Schmeltzer is a Pulitzer Prize winning journalist now of the faculty at the University of Oklahoma. He serves as a media trainer for the Army’s Field Artillery Captain’s Career Course at Ft. Sill. Major Mark Swiatek is a faculty member in the Philosophy Department and the Center for Character and Leadership at the U.S. Air Force Academy. Alternate Panelist Col. Joseph Sanders, Director of the Center for Character and Leadership at the U.S. Air Force Academy Moderator:

Michael Parkinson, Texas Tech

A/V Needs:

Projector

Costs: None anticipated Contact:

Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492

Possible Co-sponsors:

Media Ethics Division


93

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal Title: Lion When Blogging, Mouse When Confronted: Sports Bloggers, Their Place in Sport Media, and Their Fight for Credibility Type:

PF&R

Description: This panel offers the opportunity to develop ethical principles and reasoning for use of media relations directors as they get ahead of the exponential growth of the blogosphere, data availability issues, and the immediacy that threatens the “think before you act� principles that all media relations directors have been professionalized with. In short, the new media environment provides many opportunities to make mistakes and the objective of this panel is to provide some seminal thoughts for use in media relations in Major League Baseball. The purpose of this research is to shine a light on new media, participatory journalism, and media ethics from the point of view of media relations directors and media representatives in baseball, and the traditional media whose very livelihoods have been changed forever. In addition, the contributions of media ethicists and academics who study in media and public relations and civic journalism will round out the panel. With the speed at which technology and new media are changing, it is difficult for the actions of media relations directors to be anything but reactive, providing little time for thought, measured responses, or agreement within organizations or the field in general. For the field of media relations in Major League Baseball, it is important to focus on the most immediate developments in new media and participatory journalism, build an ethical basis for action, and become proactive rather than reactive in dealing with the rapidly growing realities. The media relations environment and the addition of new media have the elements that lead to power struggles as well. Power may also be an integral piece of the puzzle that must be addressed. New and ethically challenging issues continue to develop, and they are much more than pesky problems that will go away with a new policy or a change in process. Possible Panelists: Peggy Beck, Kent State University at Stark Brian Bartow, St. Louis Cardinals Baseball Club Derrick Goold, St. Louis Post-Dispatch, Beat Writer covering the St. Louis Cardinals Local Blogger/Bloggers (suggested by Cardinals or St. Louis Post-Dispatch writer) AEJMC Members who have researched/written in the field. Moderator:

Peggy Beck, Kent State University at Stark

A/V Needs:

Projector

Costs:

None anticipated

Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors: Media Ethics Civic and Citizen Journalism Interest Group Sports Communication Interest Group


94

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal Title:

Translating Theory into Practice and Using Practice to Build Theory

Type:

PF&R

Description: Health public relations is a growing sector in the field of public relations, and many large as well as boutique agencies have devoted health PR practices. These practices generally center around two broad themes: 1) providing counsel about healthcare products and policy and 2) helping clients run health-related attitude or behavior change campaigns. For example, Fleishman-Hillard has a health PR division that helps clients “identify and effectively target key members of the medical community” and “strategically position [healthcare] products in the face of increased regulation,” while Ruder-Finn targets more traditional health communication campaign outcomes, such as “motivat[ing] consumers to take steps that will improve their health and wellbeing.” From the viewpoint of the academy, a number of researchers have applied theories traditionally associated with public relations research to topics associated with healthcare and health behavior change. Examples here include media advocacy (e.g., Slater, Kelly & Edwards, 2000), media relations (e.g., source power and credibility; Cho & Cameron, 2007), agenda building (e.g., Len-Ríos, Hinnant, Park, Cameron, Frisby & Lee, 2009), and reputation management (e.g., Springston & Lariscy, 2005). Interestingly, health public relations as a topic of theoretical research remains underexplored, especially relative to work on psychology-based theories of persuasion in health communication. The goal of this panel is to bridge academic and professional approaches to understanding how best to change health outcomes or influence healthcare policy by bringing together scholars and practitioners in the field of health public relations. Panelists include prominent scholars who are directing innovative, theory-driven research projects funded by leading health organizations, such as the National Cancer Institute, as well as practitioners from leading public relations agencies and health-focused organizations who encounter practical issues in health public relations on a daily basis. Discussion will center on how theoretical approaches to issues such as reputation management or crisis communication can inform and advance the practice of health public relations. Panelists will explore applied theory-based research that has an impact on health decision-making and news coverage, provide insights from their experiences implementing mediated health campaigns, consider how public relations education at the undergraduate and graduate levels can prepare the health PR practitioners of tomorrow, and engage in a conversation about how academic research about health public relations can—and should—be translated to the profession. Possible Panelists: Glen Cameron, University of Missouri Cynthia McCafferty, Partner and Senior Vice President, Health Care, Fleishman-Hillard, Inc Bev Pfeifer-Harms, Director of Communications, Missouri Foundation for Health Jeffrey Springston, University of Georgia Matthew Kreuter, Director, Center for Cultural Cancer Communication, George Warren Brown School of Social Work, Washington University in St. Louis Erica Austin, Washington State University Ruthann Weaver Lariscy, University of Georgia Moderator

Elizabeth Gardner and John G. Wirtz, Texas Tech University

A/V Needs:

Projector

Costs:

None anticipated

Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 PossibleCo-sponsors:

ComSHER


95

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal

Title:

The Leading Challenges Facing Public Relations Education: Anticipating Professional Needs and Meeting Demand

Type:

Teaching

Description: Within the past few decades, the public relations profession has evolved at blinding speed, and the velocity shows no signs of abating. On the contrary, the discipline seems to be accelerating in both scope and depth. Since the 1940s especially, public relations has become increasingly focused and professionalized; we’ve adjusted to burgeoning media channels such as television, satellite communication, cable, the Internet, and social media; we’ve gone global; we’ve moved from a nondescript cubicle to the executive conference room; we’ve developed a theoretical base and a body of literature; we’ve distanced ourselves from roots in publicity and hucksterism; and we’ve extended our reach into emerging fields including issues management, crisis communication, corporate social responsibility, development communication and public diplomacy. Concurrently, but generally with a bit of a lag, we’ve expanded offerings, programs, departments and degrees on colleges and universities in the U.S. and nearly all developed and developing nations to prepare newly minted professionals hoping to succeed and excel in this vastly complex and expanding realm. For those academic efforts to remain meaningful and productive, they need to be nimble and responsive. How might they achieve that? This panel will offer a blueprint.Panel Approach: This proposal calls for a 4- to 5-member panel to outline approaches to shaping public relations education to meet not just current expectations for our discipline but emerging and anticipated vectors suggested by global trends as well, some of which may be barely discernible. Possible Panelists: Lead panelist, Alan Freitag, UNC Charlotte: The expanding domain of public relations. Opportunities to establish primacy or significant influence in fields such as CSR, public diplomacy, and development communication. Risks of abandoning the field to other disciplines. Necessary skill sets needed in PR curricula to meet requirements. Astrid Sheil, California State University at San Bernardino: Stabilizing PR curricula amid the chaos of enabling communication technology. Ensuring that the variables don’t overrun the constants. Stopping the halls of academe from rocking out of control in response to constant and sometimes capricious trends and fads. Harnessing the power of social media capabilities to facilitate meaningful communication.Dean Kruckeberg, UNC Charlotte: Globalizing the curriculum. Does international PR even belong in our vocabulary when there’s no longer such a thing as national PR? Overcoming U.S. students’ aversion to global travel and moving past English-only language skills. Providing organizations with young professionals equipped with skills even the organizations themselves don’t know are needed.Panelist TBD, from Internships and Careers Interest Group: Crafting responsive internship and other experiential learning programs, as integral elements of PR curricula, that match evolving classroom structures and prepare students for emerging professional demands.Panelist TBD, from Small Programs Interest Group: Is Big the only way to do this? Can small programs address these same challenges? Is specialization the answer? Panelist TBD, from Graduate Education Interest Group: Where on earth, literally, will we find the instructors to meet this growing need? Strategies for attracting practitioners into the academy. Strategies for enabling instructors to stay abreast of professional trends and developments. Issues of academic and professional credentials. Moderator

Alan R. Freitag, UNC Charlotte

A/V Needs:

Projector

Costs:

None anticipated

Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors:

Graduate Education; Internships and Careers Interest Groups; Small Programs Interest Group


96

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal Title:

Bouncing back from rejection: Survival skills for the tenure-track academic

Type: PF&R Description: This panel aims to discuss resiliency and the necessary recovery strategies and techniques that will assist tenure-track professors with the rejection and despair of publishing, the juggling life and other responsibilities with academia, and the grind of teaching and researching. Possible Panelists: David Dozier, San Diego State Bey-Ling Sha, San Diego State Moderator:

Natalie T.J. Tindall, Georgia State University

A/V Needs:

Projector

Costs: n/a Contact: 7492

Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-

Possible Co-sponsors: Mass Communication and Society Graduate Education Interest Group (GEIG)


97

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal Title:

Reality Checks and Roles of the Internship Site Supervisor

Type: Teaching Description: Interns, the value of internships, managing internships are all more common perspectives provided in the literature on internships. Less attention, however, has been given to the site supervisor. This panel brings together research centered around site supervisors for their perspectives on their roles – teacher, boss, mentor, colleague, informant. Experience has suggested that in these roles, the supervisor serves as an arbiter, a reality check, to balance students perceptions of “the real world” with practice. In addition, this discussion will examine what might influence the perspectives of site supervisors on those roles; these perspectives would range from whether they consider what students might see at work from the perspective of ethics and ethical decision making, do they consider their feedback to the institution as having value to the program, and/or what advice to they have for other supervisors. Possible Panelists: Pamela G. Bourland-Davis, Georgia Southern University Barbara DeSanto, Maryville, St. Louis Chuck Lubbers, South Dakota Michael Maynard, Temple Dana Saewitz, Temple Moderator:

Pamela G. Bourland-Davis, Georgia Southern University

A/V Needs:

Projector

Costs: None anticipated Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors ICIG


98

St. Louis Conference Joint Session Proposals

PUBLIC RELATIONS DIVISION

AEJMC 2011 Conference Joint Session Proposal

Title: Is Strategic Communication Management Theory Dead? Has It Left the Discipline? What’s Happened? Type: PF&R Description: Despite the wealth of conference paper and journal submissions on public relations, little theoretical discussion seem to be advancing public relations as a strategic communication management function. Conventions are turning to posters and speed roundtable discussions, perhaps because current research only fine-tunes existing theories. Perhaps public relations scholars have become too comfortable with low-risk, low-yield research that Kuhn would call “normal science.” Perhaps public relations scholars have stalled in their contributions to this once pre-eminent paradigm. Perhaps there is nothing new to add to a theory that has provided us with explanatory power and heuristic provocativeness. Perhaps competing paradigms—such as those labeled rhetorical, critical, tactical, and feminist—have taken up all of the breathable air. Perhaps, public relations and communication management scholars are preoccupied with salami scholarship – slicing constructs and variables ever more thinly. Perhaps the new generation of public relations scholars is poorly trained in classical theory generation and explication. The panelists listed below represent some of the most well-known theorists in the field of public relations. The panel hopes to challenge public relations/strategic communication management scholars to take up theorizing once again to generate new and expansive knowledge. Possible Panelists: Linda Aldoory, University of Maryland, Immediate past editor of the Journal of Public Relations Research David M. Dozier, San Diego State University Glen T. Cameron, University of Missouri Moderator:

Elizabeth L. Toth, University of Maryland

A/V Needs:

Projector

Costs: None anticipated Contact: Heidi Hatfield Edwards, Vice Head, Public Relations Division, heidihat@fit.edu, 321-674-7492 Possible Co-sponsors: Advertising, Mass Communication and Society


99

St. Louis Conference Joint Session Proposals

2011 Denver AEJMC Convention Panel Proposal, COMJIG 1. Proposed panel title: Community newspapers: Healthiest in the trade, but for how long? 2. Panel type: PF&R (panel devoted to the profession) 3. Possible co-sponsors: Newspaper Division Who, if anybody, have you contacted from possible co-sponsors? Chris Roberts, Alabama NOTE: Because of weekly papers’ publication schedules, panel would best be held after noon Thursday. 4. Summary of session (150-200 words max): Many community newspapers have put little or no news content online, saying that the practice cannibalizes print circulation, but the Institute for Rural Journalism and Community Issues has been warning weekly papers that their publication schedule is an anachronism in a 24/7 world, and they must adapt to the digital age to survive. The Institute’s prescription, and that of panelist Gary Sosniecki of TownNews.com, is that they must put online material that they cannot put in the paper, such as videos, photo galleries, databases and copies of significant public documents. Penny Abernathy of UNC-Chapel Hill is creating an interactive website for community papers to share ideas and practices for digital media, “New Business Models for Community News in a Digital Age.” Because most web access is expected to be on mobile devices by 2013, some weeklies may leapfrog the concept of a standard website and go straight to mobile applications. Meanwhile, some community papers have started putting their once-free online news content behind pay walls. “The next 12 months will be a pivotal time for online changes,” says Benjy Hamm, executive editor of Landmark Community Newspapers, a major chain that has created pay walls and is moving toward mobile. 5. Likely panelists: 1. Gary Sosniecki, General Manager, Creative Services, and Regional Sales Manager, TownNews.com, Moline, Ill., and former publisher of three weekly newspapers, sozsez@aol.com 2. Penny Abernathy, Knight Chair in Journalism and Digital Media Economics, University of North Carolina-Chapel Hill; former vice president of planning, The New York Times, pennyma@email.unc.edu 3. Benjy Hamm, executive editor, Landmark Community Newspapers, bhamm@lcni.com One or two other panelists will be invited, especially someone in the field of mobile applications for community media outlets. Moderator: Al Cross, director, Institute for Rural Journalism and Community Issues, University of Kentucky, al.cross@uky.edu 6. Estimated speaker costs: U.S. $500 7. Contact person: Al Cross, Director, Institute for Rural Journalism and Community Issues University of Kentucky School of Journalism and Telecommunications al.cross@uky.edu Telephone: 859-257-3744, cell 502-682-2848, fax 859-323-3168 Mailing address: 122 Grehan Journalism Building, Lexington KY 40506-0042 The panel will require A/V equipment.


100

St. Louis Conference Joint Session Proposals

COMJIG #2: STRAUMANIS PROPOSAL

1. Proposed panel title: Whither the German-Language Press in America? 2. Panel type (check one): Research (panel devoted to issues of research): 3. Possible co-sponsors (Divisions or Interest Groups): 1. History 2. Minorities and Communication 3. Newspaper 4. Summary of session (150-200 words max): A century ago, the German-language press in America once numbered in the hundreds of titles, including newspapers like Westliche Post in St. Louis (where Joseph Pulitzer once worked). Today only a handful of publications remain. It also appears that research into the history of this example of community journalism has waned. Is there nothing left to say? The panel discussion would briefly examine the history of the German-language press, but would focus more on what research opportunities remain and whether it is time for a reexamination. On a broader scale, the session would examine lessons learned from older research on the European immigrant press and their applicability to research on the media of more recent immigrants to the United States. 5. Possible panelists (include name, school/organization, and e-mail): 1. Jon Bekken, Albright College, jbekken@alb.edu 2. James P. Danky, University of Wisconsin-Madison, jpdanky@wisc.edu 3. Cora Lee Kluge, University of Wisconsin-Madison, clnollen@wisc.edu 4. Russell Kazal, University of Toronto, rkazal@utsc.utoronto.ca 6. Estimated speaker costs (funds are limited; very few funding requests can be accommodated) U.S. $0 7. Contact person: Name and title: Andris Straumanis, Assistant Professor School/organization: University of Wisconsin-River Falls E-mail address: andris.straumanis@uwrf.edu Telephone: +1 (715) 425-3169 Mailing address: Department of Journalism, 310 North Hall, River Falls, WI 54022 If the panel will require A/V equipment, please specify. Availability of Internet connections may be limited. If a computer projector is needed, please specify; only some conference rooms may have them. COMJIG is not in a position to provide one if AEJMC has not arranged for one in that room.


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