SiMi by Amy Newell

SiMi

SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT SNAP IT:MAP IT:SHOUT IT:SNAP IT:MAP IT:SHOUT IT

EXECUTIVE SUMMARY:// This report aims to inform you in the future development of SiMi, a downloadable application for all personal smart devices. A simple tool that intends to educate, demonstrate, and formulate, a means for us to better understand how our purchasing habits impact the environment, locally, globally and personally, with the aim of encouraging better, more ethical and sustainable consumer decisions within the apparel market.

THE PERFECT OPPORTUNITY:// It is apparent that more consumers are expressing a greater interest in where goods come from and how they came to be, now that environmental, ethical and sustainable values are more domineering in our purchasing decisions, be it apparel, technology, or food; and tech is aiding us in this thirst for knowledge. Technology is advancing at incredibly fast rates, pushing society to enter a world that has greater availability and connectivity of global information, all through our hand held devices. Also, the combining of self-monitoring and technology, has resulted in an influx of applications designed to aid us in improving and regulating our health, from apps that can help us regulate sleep patterns, to documenting health stats as a personal health MOT.

Embracing this advancement in technology, and our love of health orientated gadgets, SiMi combines our love of ethical consumption and technology, into an application that can aid us in making informed apparel procuring choices, explaining that ethical and sustainable goods cost, and that we are not consuming these products, but investing in them for our own better health. As we are readily willing to take responsibility for our own personal health, SiMi will help us take responsibility for our environmental and consumer health.

SiMi is a simple tool that intends to educate, demonstrate, and formulate, a means for us to better understand how our clothing purchases impact the environment, locally and globally, in a clear traffic light system. SiMi would have the ability to scan and read the digitally ingrained information of a product barcode, and then geographically maps the production line of the product, from the origin of the materials, to the point of assembly, showing the journey, financial and ecological cost. SiMi will then calculate the carbon footprint of that product, taking into consideration: a productâ&#x20AC;&#x2122;s manufacturing process, material/ ingredient sources, treatment of workers, waste emissions, among other sustainability concerns, and then translate this information into a clear and understandable bar-chart and traffic light system; the more red you score, the more unhealthy those jeans are.

SiMi fulfils a market niche, which takes advantage of a customer’s curiosity, a customer’s enjoyment of an interactive journey, and the need to share and discuss the latest revelations with a global community. M-commerce is a growing industry, which already sees 54% of consumers purchasing via their smart-phones/tablets (Mintel, E-Commerce – July 2013 – UK.), making SiMi, an ideal market opportunity.

THE CUSTOMER://

Using reports that represent both global and national markets, featuring a range of demographics, and, have been published in the past three years, to ensure accuracy and relevance, we are able to draw wellrounded conclusions and build truthful customer profiles. A study conducted in April 2011, published on the market research site, Mintel, titled ‘Green Lifestyles-UK-June 2011: Attitudes Surrounding Being Green’, asked 2,000 internet users aged 16 and over, about attitudes towards being green. Around 74% of respondents said they take positive steps towards green living. This proves, that the people of the UK DO have an interest in ethical and sustainable lifestyles, and that there is a market. Female customers with families, will be our primary target customer, who are drawn to ‘Organic’ and ‘Fairtrade’ labelling, as they feel that these products, not only enhances their own health, but also the health and welfare of their family’s. SiMi’s marketing strategy will emphasise the idea of health and wellbeing, and the benefits that the customer shall gain, playing on a customer’s preference to research, analyse, and compare.

To support this theory of a customerâ&#x20AC;&#x2122;s interest to learn and understand; a question was made to 50 shoppers, of mixed ages and demographics, asking a very simple question, in terms of clothes shopping, which app would encourage them to be more responsible and buy green? The responses were varied; with some interested in a tax campaign where brands known to not follow ethical & sustainable guidelines, for example, Primark, would have to pay more tax than those brands who did, like, Marks & Spencer and Fairtrade, making Primarkâ&#x20AC;&#x2122;s goods more expensive, therefore encouraging ethical and sustainable consumption. There was also interest in a whistle blower app that will message the latest scandals and news on brands and their ethical credentials, with real time photos/videos to support the story.

The results showed that there was a greater interest into the apps that better fed peopleâ&#x20AC;&#x2122;s desire to be educated in the background of a product/brand, in order to identify whether that product/brand compromises the welfare of that customer. Although the majority of shoppers were female, there was a number of males, who shared the same interest in purchasing ethical and sustainable goods, if it benefited their health, therefore highlighting that SiMi, would have a male target customer also. Combining the conclusions made from the primary and secondary research, there are three types of customers that SiMi will target:

which app would encourage them to be more responsible and buy green?

WOMEN

20 MEN 18 16

Tax Campaign

Whistle Blower

Map

Price Comparison

CUSTOMER 1:// NAME: Samantha Peyters DOB: 23.3.1993 GENDER: FEMALE OCCUPATION: Student Leicester, UK.

Samantha quite happily classes herself as a hardworking Millennial, with a great awareness of media and trends, compared to her rural based family in Dorset. Not only does she live in an extremely cosmopolitan area, but also she is part of a generation brought up in a technology dominated era that is constantly immersed within the media. As a technology-reliant individual, Samantha primarily uses her device for shopping and social media apps, and is also extremely interested in the latest environmental campaigns that are launched online, challenging stereotypical opinions of eco-living. Although she cannot afford all ethical clothing ranges, she particularly likes the H&M Conscious Collection and Marks & Spencer Fairtrade basics, that she can then customise. The environment has been an ingrained part of Samanthaâ&#x20AC;&#x2122;s conscious; she makes sure everything she does is of an eco-friendly nature. She recycles religiously, and although she is of a lower income, she prefers using public transport for its social benefits. Samantha would love a phone application she can download to help her improve her own eco-knowhow and help her make more informed ethical and sustainable purchasing decisions.

CUSTOMER 2:// NAME: Sam Hobbson DOB: 18.5.1985 GENDER: Male OCCUPATION: Army Officer Oxford, UK.

Sam is very mature and earning a comfortable salary. His longterm partner and he live together in a rented apartment in the centre of Oxford. With no children or other pressing financial obligations, Sam lives a carefree lifestyle: enjoying his free Waitrose morning coffee, reading online newspapers and magazines, on the latest smart-phone devices, and visiting the more costly brands on the high street, or discounted designer stores. Sam prefers classic trends, rather than massed produced rubbish, investing in expertly crafted clothing that portrays his country roots. Although Sam enjoys spending money, he is also concerned as to where his money goes, as his various army tours have involved him visiting countries in great poverty, and refuses to shop from brands that ill-treat their workers, or are known to waste global resources. Before buying any clothing, Sam likes to look online, and visit other stores, to see what they have to offer, before making a final decision. He is quite a sceptical shopper and will quite happily question the background of a productâ&#x20AC;&#x2122;s production before considering it as a plausible buy. However, shop assistants are becoming less knowledgeable about their own brand, so Sam is now looking for a tool that can help him make the wisest decisions when purchasing clothes that needs and values.

CUSTOMER 3:// NAME: Sharon Davies DOB: 23.2.1954 GENDER: FEMALE OCCUPATION: Retired Salisbury. Wiltshire, UK.

Sharon is celebrating her newfound freedom, now 60 years old birthday, sharing many traits associated with generational groups like the Baby Boomers and Empty Nesters. Newly retired Sharon was Head of Customer Services at Amex, and is enjoying her substantial retirement package, relishing in much freed up income, now that her three adult children are independent and carving their own families. With higher car dependency, enjoying holidays abroad, eating out, and participating in more carbonintensive activities, due to her newfound wealth. Although Sharon is not overly concerned about the environment, she is a very health and welfare conscious individual, and is willing to invest in more ethical and sustainable products if this benefits her personal wellbeing. As she has never paid much attention to ethical and sustainable branding, and eco-product labelling becoming more confusing, Sharon wants a tool, that can simplify the labels and give her quick and concise answers.

THE COMPETITORS://

/ :/

The purpose of OROECO is to encourage individuals to take an active role in minimising their CO2 emissions and reducing their environmental impact, with the aid of in-app incentives and personalised goals.

We S

A carbon footprint calculator that reviews your consumer purchases, travel, food consumption and daily life activities, which is then totalled and provide a CO2 emission score.

1 t e .U r oth nabl ses eng i e s u nt ers s oc ths E.g singerac , AN user ial t 2 s m :/ par .ORO . Fa pop wit D al to edia / S t E c u h l s tha tart ners CO, eboo lar s a glows Ohare that t and e -Up E.g has k, T oci obal ROE with 3.’ objndor Chil . Li a nu witt al-me com CO to s e e m DatPopu ecti e an , Tr nk C mber r & dia unit lar ves d uCo ycl of Go sit y a a 4. Ch o a Ch = ut st, e, su gl es acrFeat llen oice Posihent Ene Impa ppor e+. i r u plaoss red ge = Winntve cate gy Exct C ting a a m i mattfor bro n a Posi er’ i arke OROEcele rbon r m t a , t n C n 5. eria s = d ra umbeive Ame ing O’s ator l , g P n r & a ood ge r o R. ic expAims . an PR. ims pro of o f ar E callain to e n erg mot nli tic cul s t duc y ion ne les ate he ate al pre Co2sums use ss foo use rs d tpr t int o .

s ie vice p ice it ser eap e. // vo ial ’ un apt abl enu ore s: e of soc ing & rt oad vail rev bem ics. s at ton e & each rent gto t po COt lya s & eto aph cean fun re O’s sit /pr cur n s Op OROE bal wer sti ogr e O es ks. ) Th OEC web ing ng resties/Neting. is h m s i R o n g o b m r T 1.. agl foll &we er deFor tili li .co the 1. O hei ‘nag terr nte adg va ment cult t t d e , u i e l i a b r g be to oost hnamyoun r RAW and y an sta es al viced via ahas sks ders. enot -app /motiron iffi irec y r r n b s g v - t r n a i i s d d a d I u r s e . to re to St irk ge .g le se ,a lin en y= no Ref ng G- qu ima ans comp its eappfrom m ne - tial tive hics ppea e of ustr reis ers o n e 2. li e, h, t d n r p e a t l a l , t s e c a n e a a h e a i n . p y y e c r tom in potftin mogrtver welfGov&i eift app examis fr ager theopp th fulfsepe atio ount cus t e o d m c e m a i at es o .G erd =n sum the itu For ite i for al to ada for ac ng ter lt 2 u f a o t t g , O n O i s n w s e d o i l a t n s C i C t a i . web hic /ra ivi ROE own he ROE tyl you most ers lity l’sa . arke tive ateruals s d d t p O / O . e n m d o r um bi a f m c n gra tp: an i for ngt lay ers . lif PR The ons nsi vidu rsel its n&a -no ivi ed i / . t e i s (h uildions need to r he u cienta eco oostesEg 3. C espo indi m/he tingakee OECO ind ocus a b v & B r e i ge e OR w - f ng g 3. erat adofving to t effi with to enti ion the hang to hOtar yhav nt. t ne ing ludi itin e s et xc im l. c op te ha , e e gn c it t. C d m n m o m E e a n t inshen t.co mor oratmpai ingi ompet eres har.ORO alre iro nter mark e, l exce t b e t a v , s 4 i Min ecom ollaed c excitpur c s in who heenget/ ECO’ ates rketto r C B s t O St ma 4. ocus ffers to use tar . OR f .O ze te 5 he bal ial i 5 t t prieign glooten r p a 1 ini . Ho kn m t 2 pur . O ial epa ess g R n I a pos OE im e = es ano feeme = e & CO, pres ver :/ 3 y / u c n s t l O . U he u ni on am ion em una ROEC K ca r ‘p neas nspi cept e des = p pty, ano ble O’s n a reac y - ring cle cri oor . c pur ther to u othe cess hy’ is t + m arly bes y h c r s c i a B a e reg has pp, O so the mp s g res UT a R c p e 4. ulat s), MintOECO ial Face ign oing onse i = m b pre Despons. due .com app. edia ook bor to b , to (t Re p pa ing e itsss s ite dif ool qui latf ge ! i h fer tha res orm & ORO socites, igh enc t t th s B 5. ECO mal me OROE cov es rac e u UT e C a d r in ks u se o web look rke ia O’s age t s ban ser f s f i i to ite of ng tes oll on kin ’s you = o ORO = no - v owin onl g ng ld. ECO t af ery g o ine ’ n f s l u ec o dem na ogr ppe blog tive w! aph ali & ics ng .

OROECO://

ak 1 i . abl n thHowa ne ss m e p 2 ed e t U pi int . A ia, u o us SA. sonl es: p 3 A y s . T ere p nab e H lt av // givocia he n stin itse le t owGohoug ailab hav in lme um g/ lf o a od h U le 4. ing g th dia ber oquir = v cces ’s s K is ref How a m e im(Fac f foky im ery s th ocia e G a l thelect ood’ rkedpres bookllow ager blane app ers y/g d. . s s & t i w T e is eb he Fa ff on wi t on rap N b s e s c pagrigh ite. ame eboo ct othat ter) How hics0 G vere is t and Althsimp k/Twin Am HowGisve ood’. r l e m o o i y v e 5. in ery ore c ugh an ter rica od iylow s v , n t d socHowG itin dull olou he T fre page mars no r t o g s , w k i f o h (av al m d o to and ul, itt de doe ets s e . socerag edia nly any cor the F r ac sign not p n , e ial ). on pos ew or ace cou of int Nee ce ev t vi use ate. book nt era ds ery a t r. Not cti str 2w hei on. ong eek r er s

tr 1 m . 2. any HowG eng tha si on oo m l d th liiGree tloo ple& ine p - f s: n k w e f 3 ell nks = p sc re res at // whi.Foc bein witromi lean sh we s ar ured wh ch us g h ne an bs ti on 4. ich i is eson a ide nt codpro itedcles. e sys HowG mpor asieprod nd as o lour fess esig i u n o t whi em od ts prr to ctio the f go= aut onal u o t o n o f c t m r d d o o a . con h i r ili uc ack ff e the ses e f , c ood nvi healtic s s u 5. me ea r r p a om om wi ron th medLang s. sily rodu clea mul pare thin ment, i ua und cts r a tipl d to theU . a f a pa ge u ers on nd e c the SA tan i sim oun UK = mrien ges, sed o d dab ts ple tri , invakes ly, blo n Ho le dat ra es. g c w i nag tin HowG onv and Goo for abasting e gin g, ood rs w d’s alle, ati eb g soc a p p r o a & athe pear nal ge ial pre r s m toneis ach th ore ing an .

/ :/

s ie app s ing it d ket l. // rik ye. . un wGoo mar tia be s: a st he e ike rs rt Ho /EU ten p to nger e at ot es t ss-l use ere t po ke UK po ap you r Th ky re is n tch ine ts wh o r t n i ) o F qui om = Op Ma to rke and Th go t ca bus n d o y. a ldone,tem o e o e a a e l L t h to RAW nd ar.c sts it h 1. ilab ve m bsit a st po ed . 1. al t ery lies eres ar ndl be y i wis o isu v re nt m. ie to er o ava pr we ng St ous g- g to py p r i m r G i o ns. blo ed an d v ks od y i fro f has ev wh esh al c’ to efr appe Eg. hum ocea for . ne and s tate Loo owGo ivel es user ion scan hose ani m g e R H cs. ses the ed lon art ien th act co me rat to r t . org to 2. e phi li or us oo , sm -or ove g, 2 ing food ot ti repa ave e fo f ‘ ce t. o n t r e t mor ra uti wf e c i p h bl g n b y o pri ul o - .ra uag re or e imp et eir is and uld ita . war om fic at demans (www lang hey aem sh therter mark a th pp ng wo su hop e- fr dif ye o l h c i A s t = s t Oce als ugh l, t e t an bet aid ke 3. ann er No d- pri us ls es c k a a o h u m f o a l o a o l . r m n o on vis Althatio , to me witms t Wil s. to sume l of p ustoally ck f very ng f entine li es s c du ui = fti red ag 3. rs on at ai od. nes le on ia e eli od r i v o t at fo re ab f c ent & a divi a q mers Shi lthc hamp e r wGo se con orma llabn th n of awa is ct o pot al in do nsu g. ea t c bas Ho ba o inf4. C paig ctio randGood impa the lturence. to . Co llin ctshs wan es. data o be ‘ datarce. b ow t u 4 abe odu er ric s g t ks ou has c lu cam du d ’ n s m n l p r pro R an If Hfica r - ore inf ap onsuget wGoodpayi Rised re u m P C . t 5. igni avio ve l bud . Ho cersved’ limi s eh ha ca 5 ro ro a i b G to olit appbeing p

With the aid of independent experts, How Good is a tool that advises shoppers on all aspects of food production, from geographic areas, to food & environmental policy. the information is all summarised into a coherent scoring system.

How Good://

Based in the USA, How Good is a phone application created by two brothers, whose aim is to help shoppers identify the best, most sustainable food products.

The

SWOT

analyses

has

highlighted,

that:

-The technology must be of a satisfactory quality that will work smoothly and efficiently on any Android or iOS device. -The colours must be of an appealing nature that do not bore, but are also reflective of the purpose behind SiMi. -Any be

text of a

used within the app must legible font and colour.

-Written information must use a language that is clear and concise with no scientific or technological jargon that may confuse the user. -Imagery must be integrated alongside text, as a visual aid and also to add upon the aesthetics of SiMi. -SiMi must be able to connect with multiple social platforms should the user choose to share information. Not only does this work alongside customer trends to share and further interact, but also broadens the perspective customer base from a national tool to a global necessity. -SiMi must be part of social media platforms so that customers and consumers can interact with SiMi, and be part of a wider global community to improve better marketing and brand awareness.

SiMi://

The operation of SiMi is simple. Open SiMi display the scan screen. Focus the barcode of the product and tap the centre of the framed box, which will blink red. Swipe screen to the left, where a world map will load and the maufacturing journey of the garment revealed. For the traffic light rating, swipe the screen up, where the facts will be simplified into a bar chart, where links to Facebook, Twitter, Pinterest and Google+ can be located, and enable the user to â&#x20AC;&#x2DC;shoutâ&#x20AC;&#x2122; and share product information. To return to the beginning and scan a new item, swipe the screen down.

Utilising multiple social media platforms, allows SiMi to interact with users in a shared and friendly setting. Customers enjoy interacting with a brand in a social context, for a feeling of being in control and influential over a brandâ&#x20AC;&#x2122;s future. SiMi shall benefit with having closer relationships with our customers in order to promote brand loyalty and user feedback.

Past ethical and sustainable campaigns have been drab and dated, resulting in negative stereotypes being formulated, all of which depict a very floral and frilly image that is uninspiring and unexciting. SiMi breaks this idea of ‘floral and frilly’, and has converted it into a much edgier and urban aesthetic, in order to ignite enthusiasm and interest. Bright primary traffic-light colours, contrasting against mono-toned colours, sharp and angular shapes, juxtaposing conventional shapes associated with nature. The urban aesthetics are better suited to digital platforms of communication, where social media is an essential part of SiMi’s, as online-socialising, sharing information, is part of SiMi’s ethos, and marketing campaign, in order to reach global marketing potential. INDIEGOGO, will be one of the online platforms, that SiMi shall feature on, not only for it’s contemporary design and social media links, but crowd-funding, is one avenue that will be pursued in the funding of SiMi. Crowd funding is an effective means of promotion, and gaining initial customer support, with additional finance being sourced from Government financing schemes that support entrepreneurial and environmental projects, for example: The Prince’s Trust.

SiMi, shall also approach private investors, which will include already successful brands, who wish to be part of the SiMi concept. Collaborating with other well-known brands, will not only aid in revenue, but also shall create constructive links with industry and promote positive PR and marketing, for both parties. SiMi + H&M Conscious Collection and SiMi + Target Corp, an app that allows users to build shopping lists, find product locations, and view store maps, are two collaborations that SiMi will instigate as a means of promoting ethical and sustainable clothing at high street prices, with the aim to then expand in to the beauty and cosmetics industry. With growing success, SiMi will be an essential tool, in every customerâ&#x20AC;&#x2122;s pocket, and has the potential to be an integral service that has both cultural and political influence over future consumer markets.

BIBLIOGRAPHY:// BOOKS Jannsson-Boyd & Catherine. V (January 2010) Consumer Psychology, p.5-7, 9-13, 38-39, 4749, 54-57, 62-63, 67-70, 74, 81, 154, 158-160, 175-179, 185, McGraw-Hill Education Morgan. T (2008) Visual Merchandising: Window And In-Store Displays For Retail, Laurence King Publishing, p. 6, 10-15 Morgan. T (2010) Window Display: New Visual Merchandising, Laurence King Publishing, p. 30-31 Moreno. S (2005) Forefront: The Culture Of Shop Window Design, Frame Publishers & Birkhäuser: Publishers For Architecture Pegler. M. M (2006) Visual Merchandising And Display, 5th Edition, Fairchild Publications Inc. p. xii Posner. H (2011) Marketing Fashion, Laurence King Publishing Ltd. FILM/VIDEO Me-Conomy (14th October 2014) The Future Laboratory, http://vimeo.com/108887770, [Vimeo] Skin Tattoo Concept To Grow With Its User, Interacts With Environment (11th November 2014) PSFK, https://www.youtube.com/watch?v=5nLNsbF7XJM, [Youtube] What Is RAW For The Oceans? (August 2014) watch?v=6UNA4cXuCKA&feature=youtu.be, [Youtube]

G-Star

RAW,

https://www.youtube.com/

JOURNALS Wong. Y. T (2014) A Typology Of Personal Factor Attributes Among Shoppers, Journal Of Fashion Marketing & Management, Vol. 18 No. 4 WEBSITES BUSINESS WEEK, Wong. V (11th July 2014) How (Not) To Copy Apple’s Iconic Store Design, http://www.businessweek.com/articles/2014-07-11/retail-store-design-can-be-amongapples-trademarks-eu-court-decides, [Accessed 3rd August 2014]

BUYCOTT, http://www.buycott.com, [Accessed 21st October] FAST CO. EXIST, Gammon. K (8th January 2013) Sustainable, Ethical Decisions? Thereâ&#x20AC;&#x2122;s An App For That, http://www.fastcoexist.com/1681055/sustainable-ethical-decisions-theresan-app-for-that, [Accessed 5th Novemeber] GOV.UK (12TH December 2014. Last Updated 31st July 2014) Providing Better Information And Protection For Consumers, https://www.gov.uk/government/policies/providing-betterinformation-and-protection-for-consumers/supporting-pages/food-information-andlabelling, [Accessed 13th November 2014] G-STAR, Raw For The Oceans, http://rawfortheoceans.g-star.com, [Accessed 20th October 2014] HONEST BY, Pieters. B, Conscious Retail: Interview With Sonja Noel, http://www.honestby. com/en/news/43/conscious-retail.html, [Accessed 10th August 2014] HOWGOOD, http://howgood.com, [Accessed 5th November 2014] INC, Lagorio-Chafkin. C, Can An App Help Save The Planet? http://www.inc.com/christinelagorio/oroeco-carbon-emissions-monitoring-earth-day.html, [Accessed 5th November 2014] MINTEL, Mercer. J (1st April 2014) Analyst Insight: Do British Shopper Care About Ethical Sourcing Of Clothing? p. 5, http://academic.mintel.com/insight_zones/2/, [Accessed 22nd October 2014) MINTEL, Mercer. J (July 2013) E-Commerce - UK, http://academic.mintel.com/insight_ zones/11/, [Accessed 24th November 2014] MINTEL, Toohey. C (2nd July 2013) Analyst Insight: Making Green Worthwhile, p.13, http:// academic.mintel.com/insight_zones/2/, [Accessed 22nd October 2014] MINTEL (June 2011) Green Lifestyles-UK-June 2011: Attitudes Surrounding Being Green, http://www.academic.mintel.com/display/581888/?highlight#hit1, [Accessed 23rd October 2014] OROECO, http://www.oroeco.com, [Accessed 5th Novemeber 2014] PSFK, Bailly. N (29th April 2014) How Brands Are Using Messaging Apps As The New Social Media, http://www.psfk.com/2014/04/messaging-apps-brands.html, [Accessed 3rd Novemeber 2014] 49

PSFK, Ellenbogen. M (4th November 2014) A Wearable, Embedded Tattoo Concept, Designed To Make Life Easier, http://www.psfk.com/2014/11/wearable-embedded-tattoo-concept-designedmake-life-easier.html, [Accessed 5th November 2-14] RAWR DENIM, Deprimo. D (10th September 2014) G-Star Raw X Pharrell Williams “Raw For The Oceans” Collection, http://www.rawrdenim.com/2014/09/g-star-x-pharrell-williams-rawfor-the-oceans-collection/, [Accessed 20th October 2014]

RT (7th August 2014) Buycott App Get Public To Boycott Israeli Produce, http://rt.com/news/178704-app-buycott-israel-palestine/, [Accessed 21st October]

SKY NEWS (12th August 2014) Barcode Scanning App Used To Boycott Israel, http://news.sky.com/story/1317330/barcode-scanning-app-used-to-boycottisrael, [Accessed 8th October 2014] TECHCRUNCH, Perez. S (17th September 2014) HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping, http:// techcrunch.com/2014/09/17/howgood-now-with-2m-in-funding-releases-appsfor-more-sustainable-grocery-shopping/, [Accessed 5th November 2014] VOGUE, Menkes. S (6th September 2014) Suzy Menkes: Pharrell Is Happy To Help The Planet, http://www.vogue.co.uk/news/2014/09/06/suzy-menkespharrell-williams-interview, [Accessed 20th October 2014] WGSN, Trotman. S (1st September 2014) G-Star Lauches Raw For The Oceans Collection, http://www.wgsn.com/blogs/denim/g-star-launches-raw-forocean-collection, [Accessed 20th October 2014]

SiMi

amy newell//3240396@live.aucb.ac.uk//Arts University Bournemouth, wallisdown, poole, dorset, BH12 5HH//printed by. Uniprint Limited.