Facebook and Public Libraries: A Marketing Tool The Statistics Internet Adoption, 1995-2011 78% of adults in the US use the internet.
The Study A pilot study was conducted in the Fall of 2010 to gather information on Facebook as a way to reach new and existing public library users. Below are results, trends, and conclusions compiled from the survey of participants.
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93.75% said that it helped reach new and existing users that they weren’t reaching using other methods. This same percentage reported that outreach and marketing were the main reasons for creating their page.
Common Issues •Inappropriate or irrelevant comments 95% of US Adult internet Users have a Facebook account
About 49% of the US has a Facebook account
Facebook has 149M active users, 70% of whom log on every day. Poster by Annie Silva, 2012 Graduate
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Update events on their page.
Several respondents expressed that Facebook is a good marketing tool, but can’t replace other, more traditional marketing formats.
•Technological and administrative difficulties (unfamiliarity, assigning and removing or changing administrators) •Not conducive for collaboration between multiple branches. Each branch needs its own site.
Agree that their page is worth the effort and would recommend it for other libraries.
81.25% said that users had contacted them through Facebook
Many stated that they felt the page helped connect users with the physical space of the library