Ă LVARO GUZMAN MUSIC BUSINESS PROFESSIONAL
ARTIST DEVELOPMENT & CREATIVE DIRECTION
My native passion in music is rooted in my days as a classically & traditionally trained violinist. As a budding & prominent member in the Los Angeles youth mariachi scene, I was fortunate enough to have been trained by world-renowned Mexican folk group, Mariachi Los Camperos de Nati Cano. Under their instruction, I was taught to respect the craft of quality music & performance. This immediately became a character trait I would carry in life. For example, as an architecture student at UC Berkeley, I utilized this new inherent trait to refine my ability to develop & execute quality work. Though after 4 years in the architecture industry, I realized that music never ceased seeking me. It is & forever will be where I am the happiest. Which brings us to the present day... Instead of discrediting my career shift from architecture, the music industry acknowledged that I possess an advantageous balance between creative & rational intellect. I would also like to note that it is not unprecedented for an individual to pursue the music industry with an atypical background. Upcoming artists, like former-law doctorate Josef Salvat, are living proof of the creative ingenuity that can be unveiled from multidisciplinary ventures. With all this in mind, I look forward to further expanding my knowledge & expertise in the music industry.
BRAND & IDENTITY DESIGN ARTIST LOGO & TYPEFACE pgs 1-2
PHOTOGRAPHY
PHOTOSHOOT COORDINATION pgs 3-4
COVER ARTWORK
PROFESSIONAL & RECREATIONAL pgs 5-6
SOCIAL MEDIA MANAGEMENT CONTENT CURATION pgs 7-8
CONTENT CREATION BRAND AWARENESS pgs 9-10
BRAND & IDENTITY DESIGN THE NEW TAROT
LOGO, COLOR, TYPOGRAPHY & REPRODUCTIONS
80 100 35 30
20 40 100 0
3 pt
3 pt
2 pt
2 pt
1 pt
1 pt
.75 p t
.75 p t
.50 p t
.50 p t
.25 p t
.25 p t
PHOTOGRAPHY PHOTOSHOOT COORDINATION
MOOD BOARD DEVELOPMENT, SCHEDULING & POST-PRODUCTION
the insurrectionists.
lemmo.
compass and rose.
COVER ARTWORK PROFESSIONAL & RECREATIONAL
INCLUDES ABILITY TO MANIPULATE PHOTOGRAPHY
SOCIAL MEDIA MANAGEMENT PRIMARY, VIDEO/STREAMING, BLOG & MUSIC PLATFORMS CONTENT CURATOR, PROOFREADER, & MODERATOR
6 0 95 0
78 0 63 0
9 82 75 1
0 62 100 0
83 68 43 31
BAND MEMBERS
80 51 21 2
13 100 100 3
MICHAEL LEMMO
GUITAR + VOCALS
BENJAMIN BORLAND
BASS
KENNY CASH
DRUMS
OFFICIAL WEBSITE.
FACEBOOK.
FIRST IMPRESSION. AESTHETIC.
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m $MFBO BOE DVSSFOU TIPXMJTUJOH. &BTZ UP TIBSF BØFOEBODF PO TPDJBMT MUSIC & VIDEO TABS.
m /P DPOUFOU. * VOEFSTUBOE UIBU UIJT JT UFNQPSBSZ CONTACT TAB.
m /FFE UP JNQSPWF HSBNNBS SVO PO.
FIRST IMPRESSION. GENERAL NOTES.
m -JLFT m h-FNNPUIFCBOEp QSPNPUFT GBO SFBDI. BANNER + PROFILE PIC.
BANDCAMP.
FIRST IMPRESSION. GENERAL NOTES.
m 'PMMPXFST 'PMMPXJOH m 5XFFUT (10 FAVORITE) m hMFNNPUIFCBOEp QSPNPUFT GBO SFBDI.
FIRST IMPRESSION. GENERAL NOTES.
m $PNQMFUFMZ FNQUZ BDDPVOU %PFT UIJT CFMPOH UP UIF CBOE
FIRST IMPRESSION. GENERAL NOTES.
m 'PMMPXFST 'PMMPXJOH m 1PTUT m hMFNNPUIFCBOEp QSPNPUFT GBO SFBDI.
TIMELINE.
SHORT BIO.
m $MFBO TJNQMF -&..0 GPOU. $POTJEFS DFOUFSJOH UIF -&..0 UFYU.
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PRIORITY EDITS.
PRIORITY EDITS. 1. UPDATE COVER & PROFILE PIC.
PICTURES.
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PRIORITY EDITS. 1. SET FOUNDATION.
PRIORITY EDITS. 1. CENTER PROFILE PIC.
2. HYPERLINK ALL SOCIALS.
2. EDIT BIO.
2. UPDATE BIO LINK TO FB.
406/%$-06% :0656#& 1*$563&4 &5$
3. DESIGN CUSTOMIZED TABS. 4. MORE EXCLUSIVE POSTS.
3. IMPROVE FOLLOWING TO FOLLOWERS RATIO.
3. IMPROVE USE OF HASHTAGS.
3. FIX GRAMMAR.
2. ADD VISUAL/MUSIC CONTENT.
5. TAKE DOWN A FEW VIDEOS.
POST:
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TWEET:
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4. TAKE DOWN OLD MUSIC POSTS.
4. TWEETS W/ PERSONALITY.
POST: APOCALYPSE MEOW *4 065 50%A:Ɣ $PNF TVQQPSU BOE HFU inLFE CZ VT $%T UIBU JT BU !(SJNFZT UPOJHIU BU 1M *U T '3&&Ɣ
TWEET:
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64 27 29 0
INSTAGRAM.
PROFILE PIC.
1. UPDATE COVER & PROFILE PIC.
68 6 0 0
0 92 100 0
GENRE. Rock LOCATION. Los Angeles, CA 3PDL USJP XJUI NBUFSJBM SBOHJOH GSPN IFBWZ FMFDUSJD UP NFMPEJD BDPVTUJD &NQIBTJT JT QMBDFE PO TPOH TUSVDUVSF BOE UPOBM EJWFSTJUZ
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PRIORITY EDITS. 1. REDESIGN ENTIRE SITE.
-0(0 '0/54 #3"/% $0-03 &5$
TWITTER.
BIOGRAPHY
59 20 0 0
87 71 12 1
*OWJUF NPSF '# GSJFOET GPMMPXFST UP hEWFOUp
SOUNDCLOUD.
FIRST IMPRESSION. GENERAL NOTES.
m 'PMMPXFST m 5SBDLT 3FQPTUT USERNAME.
m hMFNNPUIFCBOEp 1FSGFDU QSPNPUFT PQUJNBM GBO SFBDI. PROFILE PIC.
m 4BNF DSJUJDJTN XJUI 'BDFCPPL TFU VQ. SHORT BIO.
m /P CJP PS TIPSU EFTDSJQUJPO 4IPVME JODMVEF B GFX XPSET. m /FFE UP MJOL BMM TPDJBM NFEJB QMBUGPSNT MUSIC.
m /P NVTJD DPOUFOU * VOEFSTUBOE UIBU UIJT JT UFNQPSBSZ m $POTJEFS B SFQPTU PG B CBOE GBWPSJUF m hMFNNPUIFCBOE DPN QMBZMJTUp &NQUZ ƐMM PS EFMFUF
PRIORITY EDITS. 1. UPDATE COVER & PROFILE PIC. 2. EDIT ABOUT SECTION.
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3. UPLOAD MUSIC CONTENT.
POST:
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TWEET:
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TWEET: SJHIU XJUI PVS EFCVU Apocalypse Meow ZFU DBUDI JU 50/*()5 EVSJOH PVS 4JSJVT 9. QSFNJFSF PO !-4 T TUG.
4 93 99 0
CONTENT CREATION BRAND AWARENESS
LIVE PHOTOGRAPHY, CONCERT/SINGLE PROMOTION, & GRAPHIC ASSETS
music promotion.
competition support.
live photography.
concert promotion.
brand graphics.
artistic influence.