CO-OPTING A
KING INTER/NATIONAL ORGANIZATIONS’ USE OF DR. MARTIN LUTHER KING, JR. ON SOCIAL MEDIA
L O R A E V. B O N A M Y | M I C H A E L A . G O O D M A N . P H . D . | C R Y S TA L E . G A R C I A . P H . D .
Digital spaces, such as social media, have become staple outlets for organizations, including sororities and fraternities, to communicate specific values and priorities. According to the Pew Research Center, at a broader societal level, some of the most frequent users of social media are adults ages 18-29, which encompasses traditionalaged college students. Users connect with friends, communities, entertainers, and news via sites like Instagram, TikTok, Twitter, Facebook, and more. Facebook, for
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example, remains one of the most used sites among adults in the United States. Inter/ national sorority/fraternity organizations use social media to disseminate information and influence discourse about topics that are important to them among members, alumnx, campus partners, and communities. More specifically, social media has become a public space where sororities and fraternities can communicate their organization’s perspectives on the role of diversity, equity, and inclusion in relation to their membership.
