The New Pinkerton by Andrea Falke

WE’RE ALWAYS WATCHING

PINKERTON BRAND GUIDELINES 2014-2015

WE’RE ALWAYS WATCHING

PINKERTON BRAND GUIDELINES 2014-2015

FROM OLD FASHIONED SPYING... 7

TO HIGH TECH TRACKING SYSTEMS 9

PINKERTON KNOWS WHAT IT TAKES TO PROTECT

YOU

CONTENTS 01

THE EYE

1.1

WHO IS PINKERTON .............13

1.2

OUR HISTORY.....................15

1.3

THE PAST AND THE FUTURE ...17

1.4

WE’RE HERE FOR YOU .........21

1.5

WHERE WE’RE GOING ...........25

THE BRAND

2.1

WE’RE ALWAYS WATCHING ......29

2.2

THE LOGO.........................31

2.3 TYPOGRAPHY .......................35

2.4

COLOR PALETTE ..................37

2.5

BUSINESS SYSTEM ...............39

THE FUTURE

3.1

OUR NEW FUTURE ................43

3.2

LOOKING AHEAD..................45

3.3

WE TRAVEL WITH YOU ..........47

3.4

COMMUNITY SAFETY..............57

3.5

PINKERTON AND YOU ............61

3.6

PROTECTING YOUR FAMILY......67

PINKERTON

BRAND STANDARDS MANUAL

TOPIC

CHAPTER 1

1.2

THE EYE

1.1

WHO IS PINKERTON

1.2

OUR HISTORY

1.3

THE PAST AND THE FUTURE

1.4

WE’RE HERE FOR YOU

1.5

WHERE WE’RE GOING

THE AGENCY TURNED CORPORATION

WHO IS PINKERTON?

01 // THE EYE

1.1

THE EYE

WHO IS PINKERTON? We are the original private eye and we will stop at nothing to provide protection for all citizens of this nation.

THE PAST

THE FUTURE

Pinkerton was the largest private law enforcement organization in the world at the height of its power. Their specialties were transporting money and other high quality merchandise, hunting outlaws and going undercover at industrial companies as spies and strikebreakers. During the labor unrest of the late 19th century and early 20th century, businessmen hired the Pinkerton Agency to provide agents that would infiltrate unions, to supply guards to keep strikers and suspected unionists out of factories, and sometimes to recruit goon squads to intimidate workers. The Homestead Strike of 1892, in which Pinkerton agents were called in to enforce the strikebreaking measures of Henry Clay Frick, created conflicts between Pinkerton

A few businessmen saw the need for greater control of the public; their solution was to sponsor a private surveillance company. This corporate entity eventually evolved into what is now Pinkerton. Our agency works as the overseer of society, whose main goal is to protect you through every aspect of your life. Our specialties are personal and corporate protection, undercover investigation and spying although we personalize our system depending on the situation. The public knows us as a protector, but we prefer to stay as hidden as possible. We pride ourselves on making the public feel safe because they know at all times of the day, we are there watching them. Pinkerton takes it upon themselves to fix the problems they see and try to keep order in

agents and striking workers which led to several deaths on both sides. The last of the Pinkerton family to direct the firm was Robert II, great-grandson of the man who founded it. Upon his death, the agency became a corporation.

an ever changing society.

PINKERTON

BRAND GUIDELINES

1860 1892

Congress appropriated $50,000 to form a suborganization devoted to the detection and prosecution of those guilty of violating federal law.

Homestead Strike, 300 Pinkerton detectives were called in by Carnegie Steelâ&#x20AC;&#x2122;s Henry Clay Frick to protect the mill and strikebreakers.

1892

1850 Pinkerton is established in Chicago by Allan Pinkerton.

1861

Pinkerton detectives work for industrial companies as spies and strikebreakers, quickly becoming despised by American labor.

Uncovered and foiled an assassination plot on the life of Abraham Lincoln.

// 1.2 //

OUR HISTORY OUR BRAND HAS GROWN FROM HORSE AND BUGGY PURSUITS TO A HIGH TECH, NATION WIDE MONITORING SYSTEM.

OUR HISTORY

01 // THE EYE

1.2

1965 1920 Much of its business came from banks and express companies, who wanted to deter robberies.

1930

Name changes to Pinkertonâ&#x20AC;&#x2122;s Inc. prompted by its general shift in focus from detective work to security services.

2014

1950 Pinkerton suffered from the police modernization movement, which saw the rise of the FBI, the bolstering of detective branches and resources of the public police.

Allan Pinkertonâ&#x20AC;&#x2122;s great grandson, Robert II, becomes the last of the Pinkerton family to direct the firm.

Pinkerton creates the human monitoring system.

1999 Pinkerton reorganized to comply with government requirements for providing cleared protective services.

The Pinkerton National Detective Agency was a private U.S. security guard and detective agency established by Allan Pinkerton in 1850. Allan Pinkerton became famous when he claimed to have foiled a plot to assassinate president-elect Abraham Lincoln, who later hired Pinkerton agents for his personal security during the Civil War. Pinkertonâ&#x20AC;&#x2122;s agents performed services ranging from security guarding to private military contracting work. During the labor unrest of the late 19th century and early 20th century, businessmen hired the Pinkerton Agency to provide agents that would infiltrate unions, to supply guards to keep

strikers and suspected unionists out of factories, and sometimes to recruit goon squads to intimidate workers. In 1999, Pinkerton joined with the government as a consulting agency hoping to play a larger role in political control. Pinkerton suggested to government officials and leaders that they wanted to play a larger role in the protection of American citizens. Through advancements in technology Pinkerton created a monitoring system to track each citizen with the goal of keeping them safe. In 2014, Pinkerton created what it is today, the human monitoring system.

PINKERTON

// 1.3 //

THE PAST OUR OLD BRAND PROTECTED THE ELITE OF AMERICA AND THEIR MOST VALUABLE POSESSIONS.

Previously, Pinkerton was about hands on detective work. We spent much of our time looking for outlaws who had stolen from wealthy citizens of this nation.

BRAND GUIDELINES

THE PAST AND THE FUTURE

01 // THE EYE

1.3

PINKERTON

BRAND GUIDELINES

THE PAST AND THE FUTURE

01 // THE EYE

// 1.3 //

1.3

THE FUTURE OUR BRAND HAS GROWN AND EXPANDED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.

Pinkerton has an extremely distinctive new look. This brand is about the real peoples lives in this modern society. We are a high tech agency and the look of our brand reflects that.

PINKERTON

BRAND GUIDELINES

PROTECTING YOU

Each individual in this nation has an updated profile on hand for all Pinkerton agents. This allows us to have a constant flow of information should a situation arise.

// 1.4 //

WEâ&#x20AC;&#x2122;RE HERE FOR YOU OUR ADVANCED TECHNOLOGY SYSTEM ALLOWS US TO SEE EVERYTHING AND EVERYONE AT A GLANCE.

The new system gives us the capability to see each citizen in the most simple terms. Each person is provided an identification number which links to our database. This id number allows us to see each individual at a glance so we can better understand what type of needs they may have. This system is broken down into four basic categories; personal, family, community and travel. By simplifying down to these categories it gives us the ability to focus in on what your priorities are and what types of services we can provide you with. Along with the simplified format, Pinkerton has also created more in depth coverage for each individual. This gives Pinkerton the ability to monitor your information for security purposes. The more important the category is to the citizen, the more prominent that category is shown.

WE’RE HERE FOR YOU

01 // THE EYE

1.4

OCCUPATION>>FARMER EDUCATION>>COLLEGE

POLITICS>>REPUBLICAN

RACE>>CAUCASIAN RELIGION>>CHRISTIAN

PERSONAL

STATUS>>MARRIED

TIM JOHNSON KIDS>>2

FAMILY

ID#439823 // 36(M) Boise, ID

FLIGHTS/YEAR>>1

TRAVEL

CAR>>FORD F150

PROPERTY>>OWNER

WORK TRANSIT>>CAR

COMMUNITY

ADDRESS>>2285 JEFFERSON ST.

LOCATION>>BOISE

NEIGHBORHOOD>>PARK HILL

2520

21 25

PINKERTON

BRAND GUIDELINES

OCCUPATION>>MECHANIC EDUCATION>>COLLEGE

POLITICS>>DEMOCRAT

RACE>>AFRICAN AMERICAN RELIGION>>ATHIEST

PERSONAL

FLIGHTS/YEAR>>3

JASON DOYLE

STATUS>>MARRIED

TRAVEL

CAR>>TOYOTA CAMRY

ID#894123 // 51(M) ROCHESTER, NY

FAMILY

KIDS>>0

WORK TRANSIT>>CAR

PROPERTY>>OWNER

COMMUNITY

ADDRESS>>485 PARK WAY

LOCATION>>ROCHESTER

NEIGHBORHOOD>>CHILI

WE’RE HERE FOR YOU

01 // THE EYE

1.4

OCCUPATION>>LAWYER EDUCATION>>HIGHER EDUCATION

POLITICS>>DEMOCRAT

RACE>>ASIAN RELIGION>>BUDDIST

PERSONAL

JENNY WONG FAMILY

ID#743298 // 26(F) Philadelphia, PA

FLIGHTS/YEAR>>14

CAR>>HONDA CIVIC

STATUS>>SINGLE

KIDS>>0

TRAVEL PROPERTY>>RENTER

WORK TRANSIT>>BUS #6

COMMUNITY

ADDRESS>>118 WATER ST. #203

LOCATION>>PHILADELPHIA

NEIGHBORHOOD>>LIBERTY HILL

PINKERTON

BRAND GUIDELINES

WHERE WE WERE

This is what Pinkerton looked like in the past. We simply protected you and your things.

PROTECT YOU

// 1.5 //

WHERE WEâ&#x20AC;&#x2122;RE GOING OUR BRAND HAS GREATLY ADVANCED OVER THE YEARS AND SO HAS THE VISION OF OUR FUTURE.

While we used to just protect you and your things, we now are there through every aspect of your life. Whether you are at home, out shopping, enjoying your neighborhood or on the go, we are watching each and every move you make. You must never worry about your safety because we are always here for you.

PROTECT YOUR THINGS

WHERE WE’RE GOING

01 // THE EYE

PERSONAL

1.5

WHERE WE’RE GOING

Pinkerton is now involved in every aspect of your life in order to keep you safe.

TRAVEL

FAMILY

COMMUNITY

THE BRAND

2.1

WE’RE ALWAYS WATCHING

2.2

THE LOGO

2.3 TYPOGRAPHY

2.4

COLOR PALETTE

2.5

BUSINESS SYSTEM

PINKERTON

BRAND GUIDELINES

2.1

THE BRAND

WEâ&#x20AC;&#x2122;RE ALWAYS WATCHING We have rebranded ourselves with a new, powerful look in order for citizens to feel more protected.

THE NEW IDENTITY

THE MEANING

While Pinkerton was once known for protecting you and your belongings, they now have taken on a much larger role in the world. They have moved from the old times of chasing outlaws on horse and buggy to the high tech modern world of surveillance. Pinkerton should not be taken lightly because they are serious about monitoring the publics each and every move.

This new logo stands for the future of Pinkerton. The strength of the brand is shown through the bold typography and the mark. The mark represents both the intricate nature of the brand because once you let Pinkerton into your life, there is no escape. The eye in the negative space stands as a reminder that you never need to worry because Pinkerton is always watching you enabling you to live your life worry free.

WE’RE ALWAYS WATCHING

02 // THE BRAND

2.1

PINKERTON

// 2.2 //

BRAND GUIDELINES

ANATOMY OF THE LOGO The proportions used for the Pinkerton identity are based off of 1P. It is important to maintain this structure when using the logo. Be sure to leave a clear space of 2P around the logo at all times.

12P 1P 8P

10P

PROPORTIONS

CLEAR SPACE

THE EYE

These are the proportions that should be used for the Pinkerton logo

Always maintain a clear space of 2P around the logo at all times

The diagonal of the eye in the center is always angled at 45o

THE LOGO

// 2.2 //

02 // THE BRAND

2.2

PREFERRED LOGO USAGE The two logo options below display the preferred logo on both a white and dark background. When possible use the logo with variations in the grey tone. This tonality speaks to the many layers within the brand and is always the preferred logo option.

//01 LOGO ON WHITE

//02 LOGO ON GRAY

Type CMYK

0//0//0//85

Type CMYK

0//0//0//30

Eye CMYK

0//0//0//85

Eye CMYK

0//0//0//30

Logo gradient dark 0//0//0//65 0//0//0//50 light 0//0//0//45 0//0//0//30

PINKERTON

// 2.2 //

BRAND GUIDELINES

ALTERNATIVE LOGOS There are two alternative logo options depending on the application of the logo. Below is a horizontal option as well as a one color version.

//01 HORIZONTAL

//02 ONE COLOR

Type CMYK

0//0//0//85

Type CMYK

0//0//0//100

Eye CMYK

0//0//0//85

Eye CMYK

0//0//0//100

Logo gradient dark 0//0//0//65 0//0//0//50 light 0//0//0//45 0//0//0//30

Logo gradient dark 0//0//0//100 0//0//0//100 light 0//0//0//100 0//0//0//100

THE LOGO

// 2.2 //

02 // THE BRAND

2.2

WHAT NOT TO DO

//01

//02

//03

//04

//05

//06

Do not use colors outside the palette

Do not skew or stretch the logo

Do not outline the logo

Do not place logo over a photograph

Do not place over pattern

Do not change proportions

3732

33 37

PINKERTON

// 2.3 //

TYPOGRAPHY MAINTAINING CONSISTENT TYPOGRAPHY KEEPS THE INTEGRITY OF THE BRAND INTACT AND PROVIDES A CLEAR MESSAGE. Keeping the typography within the established system is imperative in maintaining the structure of this brand. There are a total of four typefaces to choose from although each has its specific purpose in maintaining brand consistency.

BRAND GUIDELINES

TYPOGRAPHY

02 // THE BRAND

2.3

FRANCHISE

OCR A

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$%&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*

FUTANA

GARAMOND

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%&*

//01 FRANCHISE

//02 FUTANA

//03 OCR A

//04 GARAMOND

Franchise should be used for headlines

Futana should be use primarily for large quotes and headlines

OCR A should be used for small details. It can also be used in headlines

Garamond should be used primarily for body copy

3934

35 39

PINKERTON

// 2.4 //

BRAND GUIDELINES

COLOR PALETTE STAYING WITHIN THE COLOR PALETTE KEEPS THE PINKERTON BRAND ON TONE. The color system created for Pinkerton was chosen because it displays the professional and powerful brand message. The gray tones should be used for the majority of the brand, while the orange and blue should be used as accents. If you should choose another gray outside the ones specified, please choose gray tones in increments of 10.

//01 PINKERTON DARK GRAY

//02 PINKERTON DARK GRAY

PMS CMYK RGB

425M 0/0/0/85 60/60/62

Cool Gray 9M 0/0/0/50 129/131/134

COLOR PALETTE

02 // THE BRAND

2.4

//03 PINKERTON NEUTRAL GRAY

//04 PINKERTON LIGHT GRAY

//05 PINKERTON ORANGE

//06 PINKERTON BLUE

PMS CMYK RGB

Cool Gray 5M 0/0/0/30 174/176/179

Cool Gray 2M 0/0/0/10 230/230/230

179M 0/80/100/0 222/65/18

345M 30/0/20/10 150/192/179

PINKERTON

// 2.5 //

BUSINESS SYSTEM When communicating to those outside of Pinkerton, it is important to adhere to our visual standards. This allows Pinkerton to maintain brand consistency across all visual materials.

BRAND GUIDELINES

BUSINESS SYSTEM

02 // THE BRAND

1145 GRAND LANE DOVER, DE 19706

2.5

INFO@PINKERTON.COM PINKERTONISWATCHING.COM

KATY SMITH 972 HARRISON ST. SAN FRANCISCO, CA 94110

Dear Ms. Smith, We recently learned that you had a home break in and understand you have not yet switched to the Pinkerton home system. We are certain that our system will prevent further home problems. We would be more than happy to talk to you about all of the benefits of this system at your earliest convenience. An agent will call you within the next 24 hours to come by your home and talk to you about how you can benefit from this system.

JOHN MILLER PINKERTON AGENT

801/555/2417 JOHN@PINKERTON.COM

If you would like to contact us directly you can reach a personal agent at 801/555/2417. 1145

GRAND LANE DOVER, DE 19706

Sincerely, Jonathan Kelley Pinkerton Agent KATY SMITH 972 HARRISON ST. SAN FRANCISCO, CA 94110

THE FUTURE

3.1

OUR NEW FUTURE

3.2

LOOKING AHEAD

3.3

WE TRAVEL WITH YOU

3.4

COMMUNITY SAFETY

3.5

PINKERTON AND YOU

3.6

PROTECTING YOUR FAMILY

PINKERTON

BRAND GUIDELINES

PERSONAL SAFETY CHIP >>Used

to monitor all personal activity<<

CELL PHONE SERVICE >>Tracks

phone/monitors calls<<

APPAREL TRACKER >>Chip

in clothing and shoes to monitor location<<

PUBLIC TRANSIT TRACKER >>Card

tracks public on all public transit<<

PERSONAL

PINKERTON VEHICLE >>Tracks

movement of cars and any type of suspicious activity, keeping you safe on the road<<

TRAVEL

FAMILY

COMMUNITY

HOME SECURITY CHECK >> Home

will be surveyed upon request by Pinkerton agents to determine the safety level of the home<<

HOME SAFETY SYSTEM UNDERCOVER PINKERTON AGENTS >>Provides

protection within the personal neighborhood space<<

NIGHT AGENTS TRAINING >>Training

for potential Pinkerton agents to monitor suspicious activity inside their neighbors homes<<

>> Run

by Pinkerton so they can constantly monitor any suspicious activity going on inside the home<<

OUR NEW FUTURE

THE FUTURE

03 // THE FUTURE

3.1

ENVISIONING OUR NEW FUTURE Pinkerton is a powerful human monitoring system meant to protect every citizen in each aspect of their lives.

A GLIMPSE INTO THE FUTURE

WHATâ&#x20AC;&#x2122;S IN STORE FOR YOU

We have looked into our future and are making some exceptional technological advancements. Our future is strong and it is here to keep the citizens of this great nation safe. We have created four categories of protection to ensure that you are always protected; personal, family, community and travel. By setting up this system you can be sure that we are monitoring you so you can live every day to the fullest.

With this new system you can be assured you are safe. We protect you not only on a personal level, but we are also here to look after your family. We have created advanced systems for your home security as well as technology that you can have with you at all times. We have also created custom systems for each individual so we can cater to your specific needs. Whether you are traveling with your family or walking your dog in your neighborhood, we have you covered.

PINKERTON

// 3.2 //

BRAND GUIDELINES

LOOKING AHEAD WE HAVE COME A LONG WAY AND ARE CONFIDENT THE NEW PINKERTON IS AT THE TOP OF ITS GAME.

WORRY FREE

Pinkerton

Police

Military

LOW SURVEILLANCE

HIGH SURVEILLANCE Pinkerton

Blackwater

FBI

Army

WHAT IT MEANS

STRESSFUL

New Pinkerton Old Pinkerton

LOOKING AHEAD

03 // THE FUTURE

3.2

BEFORE AND AFTER

The charts below mark where we, as Pinkerton, began and how we have advanced our brand into a powerful monitoring system.

HIGHLY SKILLED

Pinkerton Blackwater

Army

Military

INCOHERENT

INTELLIGENT Pinkerton FBI

Police

INCOMPETENT

NOW PINKERTON TRAVELS WITH YOU

TRAVEL

PINKERTON

// 3.3 //

BRAND GUIDELINES

WE TRAVEL WITH YOU WHICH EVER MODE OF PUBLIC TRANSIT YOU CHOOSE, WE ARE THERE TO GET YOU TO YOUR DESTINATION SAFELY.

Pinkerton has your well being in mind every day when you are traveling from place to place. We have the ability through the Pinkerton transit card to monitor you and each citizen at every transit check point nation wide. This allows us to make sure, that when you travel, no matter what your location, you know you will arrive at your destination safe and sound.

TRANSIT SYSTEM

Ticket gate monitors all of the traffic coming in and out of the system.

WE TRAVEL WITH YOU

03 // THE FUTURE

ENTRY POINT #221

JOHN DOE ID#247921

RATE OF RISK>> LOW

3.3

PINKERTON

BRAND GUIDELINES

EDUCATION>>HIGH SCHOOL OCCUPATION>>BANK TELLER

RACE>>CAUCASIAN RELIGION>>CATHOLIC

PERSONAL STATUS>>MARRIED LOCATION>>NEW YORK CITY

JOHN DOE ID#286645 51/M

TRANSIT PASS // ALL ACCESS

TRANSIT TRACKER

This diagram shows how the transit system works. It monitors each individual on their route to ensure their safety and to determine whether there is any risk of danger. It also allows Pinkerton agents access to passenger information at a glance.

WE TRAVEL WITH YOU

03 // THE FUTURE

3.3

STARTING POINT 9TH AND BROADWAY NY, NY

C TRAIN TIME>>16:17:32 CAR>>06 DIRECTION>>NORTHBOUND PASSANGERS>>22 CONDITION>>SAFE 14TH AND BROADWAY

22TH AND BROADWAY

32ND AND BROADWAY TIME>>16:21:11 CAR>>12 DIRECTION>>NORTHBOUND PASSANGERS>>12 CONDITION>>SAFE

28TH AND BROADWAY

OFFBOARD TRAIN 32ND AND BROADWAY NY, NY EXIT TRAIN, NO APPARENT DANGER REBOARDS TRAIN, 16:25:02

40TH AND BROADWAY

ENDING POINT 46TH AND BROADWAY NY, NY

5550

51 55

PINKERTON

BRAND GUIDELINES

Pinkerton is also with you in your vehicle. Our Pinkerton navigation system allows you to know what other vehicles are on the road with you and if there could be potential hazards. The system also alerts a Pinkerton agent if there is any sporadic driving or danger in the area. This system puts safety in your hands while still allowing Pinkerton agents to monitor the road.

WE TRAVEL WITH YOU

03 // THE FUTURE

3.3

VEHICLE ID

Once you install and link the Pinkerton command center to your vehicle you will no longer have to worry about the dangers of the road. We will warn you of possible dangers, alternative routes if needed, and of course weâ&#x20AC;&#x2122;re there if anything happens to you or your vehicle.

PLATE#>>A27B43 MAKE>>HARLEY MODEL>>TRAVERSE

BIKE ID#425

# OF PASSANGERS

-+ PERSONAL BACKGROUND

1 (+) G

THREAT LEVEL -GREEN -YELLOW -RED

5752

53 57

PINKERTON

BRAND GUIDELINES

COORD.

41:40:11N 73:56:38W

COORD.

40:50:22N 73:56:38W

COORD.

41:30:11N 73:59:32W

CITY

NYC

CITY

NYC

CITY

NYC

TIME

20:13:12

TIME

20:53:45

TIME

21:33:43

DATE

02.02.14

DATE

02.02.14

DATE

02.02.14

CODE

GREEN

CODE

GREEN

CODE

GREEN

PLATE#

BMK836

MAKE

HARLEY

MODEL

TRAVERSE

1 (+) G

PLATE# MAKE MODEL

AB4217F TOYOTA PRIUS

4APS28 DODGE

CARAVAN

(+) G

7 (-) Y

WE TRAVEL WITH YOU

COORD.

42:01:08N 74:12:35W

COORD.

03 // THE FUTURE

42:22:23N 74:34:54W

COORD.

43:02:14N 74:56:43W

CITY

NYC

CITY

NYC

CITY

NYC

TIME

21:55:22

TIME

22:34:56

TIME

22:48:08

DATE

02.02.14

DATE

02.02.14

DATE

02.02.14

CODE

YELLOW

CODE

GREEN

CODE

GREEN

PLATE#

PF001S

MAKE

NISSAN

MODEL

MAXIMA PLATE#

MPC198

MAKE MODEL

3.3

JEEP CHEROKEE

(-) R

2 (-) G

PLATE# MAKE MODEL

4APS28 CHEVY TRAVERSE

PLATE# MAKE MODEL

AX437F JEEP WRANGLER

3 (+) G 2 (+) G

WE TRAVEL WITH YOU

This is an “at a glance” view of how Pinkerton monitors you while you are driving or in a car. We monitor each car to make sure we know about the passangers and to make sure we’re aware of any potential danger.

PINKERTON PROTECTS YOUR LIFE CLOSEST TO HOME

COMMUNITY

PINKERTON

// 3.4 //

BRAND GUIDELINES

COMMUNITY SAFETY OUR PINKERTON TRAINING PROGRAM GIVES THE POWER BACK TO EACH COMMUNITY ACROSS AMERICA.

Our Pinkerton neighborhood agent training gives community members the opportunity to help keep the neighborhood safe. The agent has access to information on citizens in the area so they can make sure each citizen is protected. The program set up allows them to access this information remotely.

RATE OF RISK>> LOW NEIGHBORHOOD ID#247921

>>ID#784352 ST. MARY SCHMIT >>145 ATHERTON

ADDRESS

DORTHY

>>ID#783299 JOHNSON ST. ATHERTON

>>ID#176382 ANN CHOW AVE. >>227 HILL

>>145

ADDRESS

>>ID#274962 SCOTT MILLER DR. >>967 OAKLEY

ADDRESS

>>ID#274962 SCOTT MILLER DR. >>967 OAKLEY

ADDRESS

>>ID#117837 JOHN LEE AVE. >>7462 PARK

ADDRESS

>>ID#998724 JEFF WILSON DR. >>556 DOUGLAS ADDRESS

>>ID#472994

LISA LEE AVE. >>7462 PARK

ADDRESS

COMMUNITY SAFETY

03 // THE FUTURE

3.4

DORTHY JOHNSON>>ID#783299

MARY SCHMIT>>ID#784352

ADDRESS>>145 ATHERTON ST.

ANN CHOW>>ID#176382 ADDRESS>>227 HILL AVE.

SCOTT MILLER>>ID#274962 ADDRESS>>967 OAKLEY DR.

JOHN LEE>>ID#117837 ADDRESS>>7462 PARK AVE. JEFF WILSON>>ID#998724 ADDRESS>>556 DOUGLAS DR.

LISA LEE>>ID#472994 ADDRESS>>7462 PARK AVE.

HERE TO PROTECT YOU EVERY DAY OF YOUR LIFE

PERSONAL

PINKERTON

// 3.5 //

PINKERTON AND YOU WHEREVER YOU ARE, WHATEVER THE TIME, YOU CAN REACH A PINKERTON AGENT WITH JUST ONE TAP.

Pinkerton has created a phone service in order to provide you with constant protection. We know that problems arise but with a simple tap on your phone, you will be connected to a Pinkerton agent, customer service or our security line. Whatever help you need we are there waiting to answer your call.

BRAND GUIDELINES

PINKERTON AND YOU

03 // THE FUTURE

3.5

WEâ&#x20AC;&#x2122;RE HERE TO LISTEN

PINKERTON PHONE SYSTEM

Our personalized phone system allows you protection 24 hours a day. You can contact one of our Pinkerton agents any time , day or night, with just one tap.

PINKERTON

BRAND GUIDELINES

PINKERTON PHONE SYSTEM

When your call comes in, we do our best to connect you to either customer service, one of our Pinkerton agents or to our security line. Each line is set up to take care of whatever issue you are having.

WEâ&#x20AC;&#x2122;RE HERE TO LISTEN

PINKERTON AND YOU

03 // THE FUTURE

3.5

SERVICE CANCELLATION

UPDATING SERVICE

PHONE SET UP

ADDITIONAL SUPPORT

CUSTOMER SERVICE

TECHNOLOGY QUESTIONS

DIRECTION SERVICE

ON CALL AGENTS

PINKERTON AGENT

PERSONAL PINKERTON AGENT

QUESTION LINE

ANYTIME PHONE SERVICE

SECURITY LINE

PROTECTION LINE

EMERGENCY CALL

FOR PERSONAL DISTRESS

YOUR FAMILY WILL NEVER FEEL FEAR AGAIN

FAMILY

PINKERTON

// 3.6 //

PROTECTING YOUR FAMILY DANGER CAN STRIKE ANYWHERE INCLUDING YOUR HOME, BUT DON’T WORRY WE’RE THERE WITH YOU

We know that the home is a place where families like to relax and spend time together. The last thing citizens need to worry about is their safety in their own home. That is why Pinkerton has created a home security system for each home in this country. This system allows Pinkerton agents access to home security cameras for emergency purposes. This not only keeps families safe from robberies but we will also alert you if there is a fire or other emergency occuring in your home.

BRAND GUIDELINES

PROTECTING YOUR FAMILY

03 // THE FUTURE

3.6

EXTERIOR HOME SYSTEM

Pinkerton watches your home for you, even if you are away. We keep track of who comes in and out as well as monitor any suspicious activity occurring around the home.

RATE OF RISK>> MEDIUM

LOCK SYSTEM>>NOT UPDATED

SECURITY SYSTEM>> PINKERTON

PINKERTON PINKERTON

INTERIOR HOME SYSTEM

We allow you to relax at home with your family without having to be concerned about your families safety. The in home system provides up to date information with details about the current home safety.

BRANDGUIDELINES STANDARDS BRAND

MANUAL

TOPIC PROTECTING YOUR FAMILY

CHAPTER 03 // THE 1 FUTURE

1.2 3.6

HOME CODE>>#142

LOCATION>>CHICAGO

COMMUNITY

THREAT>>MEDIUM

KIDS>>1

FAMILY

STATUS>>MARRIED

PROPERTY>>OWNER

PINKERTON

BRAND STANDARDS MANUAL

WE’RE ALWAYS WATCHING >>FOR

MORE INFORMATION VISIT PINKERTONISWATCHING.BUSINESSCATALYST.COM

TOPIC

CHAPTER 1

1.2

YOU