AFENDS-HI-SUMMER-14-SH-WOMENS

Page 1

AFE NDS

A F E N D S H IG H S UM M E R 2 0 1 4 H I G H S U M M E R 2 0 1 4






Rock n’ Dole Here it is. . . A fends latest co llectio n fo r S um m er 2014. O ur larg est rang e to date co ntinues o n them es fro m previo us seaso ns, drawing inspiratio n fro m the crazy, wild yo uth o f o ur ho m eto wn o f B yro n B ay, alo ng with vintag e fashio n o f the 80s & 90s, g rung y vintag e m o to rcycle pro pag anda, and current po p culture. A s always we have fo cused o n desig ning unique prints and washing them to perfectio n. We’ re especially pro ud o f o ur ‘ D eadbeat D em in Club’ rang e o f quality denim jeans, jackets, sho rts, skirts and o veralls, featuring flattering cuts and o ur sig nature acid washes. O ur seco nd swim wear co llectio n is heavily 80s inspired and features fun, fashio n fo rward prints and cuts. We received an o verwhelm ing ly po sitive respo nse to o ur first rang e o f swim wear, and we’ re equally as ex cited to release o ur latest pieces - we feel that they m o re than live up to the ex pectatio ns set by their predecesso rs. T his co llectio ns title, “R o ck n’ D o le” reflects o n the lifestyles o f o ur m uses and o f co urse, o ur friends. T here is no do ubt that their way o f living is idealised - rising when they please, surfing and hang ing at the beach till dusk, dinner and drinks with friends m o re nig hts than no t, and all o n a welfare cheque - it m ay be easy to criticise but it’s definitely hard no t to desire. Life is easy when every day is the weekend. Ho pefully this lifestyle and the g o o d vibes that g o alo ng with it can be felt thro ug h the clo thing we create. We put o ur heart and so ul into creating a rang e we can be pro ud o f because A fends is m o re than just a clo thing brand to us - it the em bo dim ent o f who we are, the lives we lead, and the peo ple we lo ve.


The Dreamer

World Peace

Summer Daisies

50- 08- 004

50-07-018

50-07-027

O N E P I EC E 8 0 % N YL O N 2 0 % SPA N DEX DA I S I ES

HIGH WA IS T B IK INI 80% NY LO N 20% S PA ND E X D A IS IE S

T R I S LID E B IK INI 80% NY LO N 20% S PA ND E X D A IS IE S


Work It Out

In Charge

Jungle Lust

Jungle Love

5 0 -0 7 -0 1 6

50- 07- 017

50-07-020

50-07-029

HIGH CUT B IKINI 80% NYLON 20% SPAND E X BLACK

B R I EF B I K I N I 8 0 % N YL O N 2 0 % SPA N DEX BLACK

B R IE F B IK INI 80% NY LO N 20% S PA ND E X TROPPO

T R I S LID E B IK INI 80% NY LO N 20% S PA ND E X TROPPO


Baywatch Babe

Seeing Things

Dark Days

Aye Aye

5 0 -0 8 -0 0 3

50- 07- 019

50-07-022

50-07-026

ONE PIECE 80% NYLON 20% SPAND E X 80S

HIGH CUT BIKINI 8 0 % N YL O N 2 0 % SPA N DEX 80S

HIGH CUT B IK INI 80% NY LO N 20% S PA ND E X R A D ICA L

T R I S LID E B IK INI 80% NY LO N 20% S PA ND E X R A D ICA L


Tennis & Yachts

Sailing

Curioser

Holidaze

5 0 -0 7 -0 2 3

50- 07- 028

50-07-024

50-07-025

HIGH WAIST BIKIN I 80% NYLON 20% SPAN D E X NAUT ICAL

T R I SL I DE B I K I N I 8 0 % N Y L O N 2 0 % SPA N DEX N AU T I C AL

B R IE F B IK INI 80% NY LO N 20% S PA ND E X AZTEC

T R I S LID E B IK INI 80% NY LO N 20% S PA ND E X AZTEC


ON

T H IS

PA GE :

DA N C E PA RT Y B A N DC U T T EE DA R I A B L U E A C I D O VER A L L S N EVER M I N D 8 0 S B A C K PA C K M I M AS B L AC K SU N G L AS S ES DR M ART EN C L AR I S S A S A N DAL S

Daria

Daria

51-02-008

51-02-011

D E NIM O V E R A LLS 98% CO T T O N 2% S PA ND E X B LUE A CID

D E NIM O V E R A LLS 98% CO T T O N 2% S PA ND E X IND IGO


The World Is A Cage

Someday

Dream Girl

Lemonade

5 1 -0 3 -0 5 1

51- 03- 052

51-03-050

51-02-010

D R ESS 100% RAYON T R OPPO

DEN I M DR ES S 9 8 % C O T T O N 2 % S PA N DEX I N DI G O

DRESS 100% R AY O N F LO R A L

O V E R A LLS 100% R AY O N D A IS IE S


Labyrinth

Alice

Eagle

Besties

5 1 -0 2 -0 0 9

51- 02- 007

51-03-049

51-03-062

PLAYSUIT 100% RAYON 80S

PL AY S U I T 1 0 0 % R AY O N AZT EC

B A ND CUT D R E S S 50% CO T T O N 50% M O D A L B LA CK A CID

B A ND CUT D R E S S 50% CO T T O N 50% M O D A L B LA CK A CID


Pet Shop

Illusions

Stevie

Over It

5 0 -0 2 -0 2 6

50- 02- 024

50-02-025

50-02-023

COLLAR T OP 100% COT T ON LAWN R AD ICAL

CROP TOP 6 0 % PO LY 2 5 % C O T T O N 5 % SPA N DEX 80S

D E NIM O V E R A LL T O P 98% CO T T O N 2% S PA ND E X D A IS IE S

D E NIM O V E R A LL T O P 98% CO T T O N 2% S PA ND E X B LUE A CID


Money Honey

Dolphins

The Crop

The Crop

5 0 -0 2 -0 2 2

50- 02- 021

50-02-027

50-02-027

BUT T ON UP SHIRT 100% COT T ON LAWN T R OPPO

F L O C K ED T EE 5 0 % C O T T O N 5 0 % M O DA L BLACK

CR O P T O P 50% CO T T O N 50% MO D A L B LA CK A CID

CR O P T O P 50% CO T T O N 50% M O D A L WHIT E & R E D


Bird & Banner

Fast & Free

Mean Metal

Play It

Burn Your Flag

Textbook

Angst

Killa

50 -0 1 -1 0 2

5 0 - 0 1 - 1 0 1

5 0 - 01- 106

50- 01- 105

50- 01- 104

50-01-103

50-01-110

50-01-116

BAN DCUT T EE 50 % C OTTON 50% MOD AL GRE Y MAR LE

BA S I C TE E 50% C O TTO N 50% M O D A L FA D E D BLA C K

RO LL S LE E VE R AG L AN T EE 50% C O TTO N 5 0 % M O DA L W H I TE & G R EY M A R L E

B A N DC U T T EE 5 0 % C O T T O N 5 0 % M O DAL B L AC K AC I D

B AS I C T EE 5 0 % C O T T O N 5 0 % M O DA L WH I T E M A R L E

B A ND CUT T E E 50% CO T T O N 50% M O D A L B LA CK A CID

B A ND CUT T E E 50% CO T T O N 50% M O D A L WHIT E M A R LE

B A ND CUT T E E 50% CO T T O N 50% MO D A L FA D E D B LA CK


Field Notes

Lovers

Like Woah

Desert

Nineties Kid

Rad Man

Dance Party

Tomboy

50 -0 1 -1 0 8

5 0 - 0 1 - 1 0 9

5 0 - 01- 107

50- 01- 113

50- 01- 111

50-01-112

50-01-114

50-01-115

BASIC T EE 50 % C OTTON 50% MOD AL PIN K ACID

BA N D C U T TE E 50% C O TTO N 50% M O D A L BLA C K A C I D

TA N K 50% C O TTO N 5 0 % M O DA L N AT U R AL

B A N DC U T T EE 5 0 % C O T T O N 5 0 % M O DAL FA DED B L A C K

C R O P P ED T EE 100% COTTON WH I T E

B A S IC T E E 60% P O LY 25% CO T T O N 5% S PA ND E X R A D ICA L

B A ND CUT T E E 100% CO T T O N Y E LLO W

B -B A LL T E E 100% CO T T O N NAT UR A L


Children Of The Bay

Yin Yang

Fck Fashion

56- 01- 012

56-01-005

56-01-007

DEN I M J A C K ET 100% COTTON I N DI G O

D E NIM JA CK E T 98% CO T T O N 2% S PA ND E X B LUE A CID

D E NIM JA CK E T 100% CO T T O N B LA CK A CID


Virginia - Blue Acid

Virginia - Indigo

Virginia - Black Acid

Virginia - Black

5 2 -0 1 -0 3 2

52- 01- 040

52-01-046

52-01-039

HIGH WAIST D ENIM SH O RTS 98% COT T ON 2%SPAN D E X B LUE ACID

H I G H WA I S T DEN I M SH O RT S 9 8 % C O T T O N 2 % SPAN DEX I N DI G O

HIGH WA IS T D E NIM S HO RT S 98% CO T T O N 2%S PA ND E X B LA CK A CID

HIGH WA IS T D E NIM S HO RT S 98% CO T T O N 2%S PA ND E X B LA CK


Relax

Claire

Aimee

Visions

Field Day

5 2 -0 1 -0 3 6

5 2 - 0 1 - 0 3 8

52- 01- 037

52-03-021

52-03-022

EASY SHORT S 100% COT T ON B LACK ACID

BI KE S H O RTS 60% P O LY 25% C O TTO N 5% S PA N D E X RA D I C A L

H O T S H O RT S 100% COTTON F L O R AL

B O D Y CO N S K IRT 6 0 % PO LY 25% CO T T O N 5% S PA ND E X 80S

HIGH WA IS T D E NIM S K IRT 98% CO T T O N 2%S PA ND E X D A IS IE S


Chevy - Blue Acid

Chevy - Indigo

Chevy - Black Acid

Chevy - Black

5 2 -0 3 -0 1 1

52- 03- 020

52-03-016

52-03-023

HIGH WAIST D ENIM S KI RT 98% COT T ON 2%SPAN D E X B LUE ACID

H I G H WA I S T DEN I M SK I RT 9 8 % C O T T O N 2 % SPA N DEX I N DI G O

HIGH WA IS T D E NIM S K IRT 98% CO T T O N 2%S PA ND E X B LA CK A CID

HIGH WA IS T D E NIM S K IRT 98% CO T T O N 2%S PA ND E X B LA CK


Luckies - Blue Acid

Luckies - Indigo

Luckies - Black Acid

Luckies - Black

5 3 -0 2 -0 0 5

53- 02- 003

53-02-004

53-02-006

HIGH WAIST SLIM JEA N S 98% COT T ON 2%SPAN D E X B LUE ACID

H I G H WAI S T SL I M J EAN S 9 8 % C O T T O N 2 % SPAN DEX I N DI G O

HIGH WA IS T S LIM JE A NS 100% CO T T O N B LA CK A CID

HIGH WA IS T S LIM JE A NS 100% CO T T O N B LA CK


Zeppelins - Blue Acid

Zeppelins - Indigo

Zeppelins - Black Acid

Zeppelins - Black

5 3 -0 1 -0 0 8

53- 01- 014

53-01-010

53-01-013

HIGH WAIST SKINNY JE A N S 98% COT T ON 2% SPAND E X B LUE ACID

H I G H WAI S T SK I N N Y J EA N S 9 8 % C O T T O N 2 % S PA N DEX I N DI G O

HIGH WA IS T S K INNY JE A NS 98% CO T T O N 2% S PA ND E X B LA CK A CID

HIGH WA IS T S K INNY JE A NS 98% CO T T O N 2% S PA ND E X B LA CK


Get It Right

Jungle Party

Flip Out

Toucan Tiger

Perrote

5 2 -0 4 -0 0 8

52- 04- 010

52-02-015

52-02-013

52-02-012

B EACH PANT S 100% COT T ON B LUE ACID

B EA C H PA N T S 1 0 0 % R AY O N T R O PP O

H I G H WA IS T LE GGINGS 5 0 % C O T T O N 50% MO D A L AZTEC

HIGH WA IS T LE GGINGS 90% P O LY E S T E R 10% S PA ND E X TROPPO

HIGH WA IS T LE GGINGS 60% P O LY 25% CO T T O N 5% S PA ND E X 80S


Wild Jungle

MFD

1 7 -0 1 -0 2 5

17- 01- 026

CUSHION 100% COT T ON T R OPPO

CUSHION 100% COTTON DA I S I ES

1.

5.

Nevermind 100% CO T T O N B A CK PA CK S

1.

NEVERMI ND

-

DAI SI ES

16-01-024

2.

NEVERMI ND

-

80S

16-01-027

3.

NEVERMI ND

-

TROPPO

16-01-026

4.

NEVERMI ND

-

BLACK

ACI D

16-01-018

5.

NEVERMI ND

-

BLU E

ACI D

16-01-025

Super Radical

Trip Out

1 7 -0 1 -0 2 7

17- 01- 024

CUSHION 100% COT T ON R AD ICAL

CUSHION 100% COTTON 80S

2.

3.

4.


Totally Rad

Paid Vacation

Squeaky Clean

Kids With Guns

1 3 -0 7 -0 0 6

13- 07- 005

13-08-009

13-08-012

ELAST IC B ACK 100% COT T ON R AD ICAL

EL AS T I C B AC K 100% COTTON BLACK

6 PA NE L HAT 100% CO T T O N 80S

6 PA NE L HAT 100% CO T T O N NAV Y & NA UT ICA L

Fuk Yeh

Burning Bridges

Machu Peachy

Symbology

1 3 -0 1 -0 2 8

13- 02- 032

13-05-060

13-05-058

5 PANEL T RUCKER 100% COT T ON BLACK WHIT E FAD E

SNAPBACK 100% COTTON N AVY & R ED

5 PA NE L HAT 100% CO T T O N AZTEC

5 PA NE L HAT 100% CO T T O N B LA CK GO O D V IB E S


Toucan Dan

Avec Noir

Fema

Snakes In Paradise

13 -1 0 -0 0 2

1 3 - 1 0 - 0 0 2

1 3 - 10- 002

13- 10- 002

BU C KET HAT 1 0 0 % COT T ON TRO PPO

BU C KE T H AT 100% C O TTO N A Z TE C

BU C K ET H AT 100% C O T T O N N A U TI C AL & B L AC K

B U C K ET H AT 100% COTTON B L AC K AC I D

Breathe

Chimney

Black Hawk Down

Black Flag

13 -0 6 -0 1 5

1 3 - 0 6 - 0 0 9

1 3 - 05- 010

13- 06- 017

WARFIE BEANIE 1 0 0 % ACRYLIC PE T R OL

WA RFI E BE A N I E 100% A C RY LI C BLA C K M A RLE

WA RFI E B EAN I E 100% AC RY L I C BLA C K M A R L E & B L AC K

C A S U A L B EA N I E 1 0 0 % AC RY L I C B L AC K

Parrot

B2L

Karma

Soar

O Hi

The Lovers

18- 01- 064

18-01-067

18-01-062

18-01-066

18-01-065

18-01-063

N EC K L A C E

NE CK LA CE

NE CK LA CE

NE CK LA CE

NE CK LA CE

NE CK LA CE

Daisy Chain

Day & Night

I See All

18- 03- 019

18-03-018

18-03-022

RING

R ING

R ING

Afends Country

Feather

Leaf

18- 03- 017

18-03-021

18-03-020

RING

R ING

R ING


Contacts

Credits BRA N D

AFENDS

D IRE C T O RS

P H: + 61 2 6680 7403 / E MA IL: RYA N. GR E Y @ A F E ND S . CO M

DEC L A N WI S E & J O N O SA L F I E LD

W O M E N S

C RE AT IVE,

DESI GN

&

AFENDS

D E S IG N

C RE AT IVE

&

STYLI NG

SA M U EL N O L A N , J O S H G A L L E T LY & HE AT H MAWS O N

T E C H

M I K E F I S H WI C K

M O D E LS

R U B Y M AT T H EWS , M AT I L DA D O D S , K E LLIE B IR D & S A MA NT HA F LO O K

M A LE

M O D E LS

PI P O AT S , T O R R EN M ART YN , D UNCA N McNICO L & JO S H S LE E P

H A IR

&

M A K E UP

N I C O L A EM AN U EL

VISIT U S AT www.afen ds .com IN STAGRA M @afen ds / FAC EBOOK.C OM/afen ds

/

EU ROPE

AFENDS

NEW

ZEALAND

P H: + 412 263 008 / E MA IL: R O B @ D V S S HO E S . CO . NZ

AFENDS

JAPAN

P H: + 036 8049 127 / E MA IL: V IVA GR O O V E @ GMA IL. CO M

SA M U EL N O L A N

GA RM E N T

U K

P H: + 44 7889 709 802 / E MA IL: MA R K @ A F E ND S . CO M

P H OT O G RA P H Y

F E M A LE

U . S. A.

P H: + 1 858 342 7696 / E M A IL: CO R E Y @ A F E ND S . CO M

DAVI D J O N SS O N , B EC & SA M UE L NO LA N

M E N S

AFENDS

STYLI NG

B EC N O L A N

M E N S

AU STRALI A

AFENDS

I NDONESI A

P H: + 812 391 3354 / E MA IL: S CO T T Y. A F E ND S @ HO T MA IL. CO M

AFENDS

NEW

CALEDONI A

P H: + 687 822 663 / E M A IL: CY R IL@ Q UINT E S S E NCE -NC. CO M


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