• THE WILD ONES •
‘ THE WILD ONES’
It’s with great pleasure AFENDS can present our Women’s Spring 2014! Drawing inspiration from the wild-hearted wanders and free-spirits that roam our hometown of Byron Bay, we offer a diverse and fashion-for ward selection that takes your from the beach to the streets. Not ones to be easily stereotyped, our ever-evolving female collection is our largest to date! With a strong selection of hand-drawn prints and pretty florals, working alongside our signature acid washed denim and touches of leather welcoming ‘grunge’ vibe to an other wise feminine collection. As always we have focused on texture – choosing the right fabrics and washing them to perfection with the additional detailing of an expanded denim selection, leather, embroider y, flocked prints, badging and patches. This season we take extreme pleasure in introducing our first Swimwear selections. With 80’s inspired experimental cuts and shapes, you will see a variety of options including one-piece bodysuits, intimate tops, highwaisted bottoms alongside the ever y-girl swim options too. We put our heart and soul into creating a range we can be proud of because AFENDS is more than just a clothing brand to us - it the embodiment of who we are, the lives we lead and the people we love. ••• SOUTHERN HEMISPHERE • SPRING 2014 NORTHERN HEMISPHERE • AUTUMN 2014
WILDLING
DISTRACTION
CHEAP THRILLS
90’S SOCIETY
50-07-006 HIGH WAIST BIKINI WITH DETACHABLE HARNESS 80% NYLON 20% SPANDEX ANIMAL
50-07-006 LOW WAIST BIKINI WITH DETACHABLE HARNESS 80% NYLON 20% SPANDEX ANIMAL
50-07-012 LOW WAIST BANDEAU BIKINI 80% NYLON 20% SPANDEX 90’S
50-07-013 LOW WAIST TRI SLIDE BIKINI 80% NYLON 20% SPANDEX 90’S
WON’T BE TAMED
BEACH CLUB
BURNIN’ BRIDGES
GRUNGE IS DEAD
50-07-008 HIGH WAIST BRA TOP BIKINI 80% NYLON 20% SPANDEX VINTAGE FLORAL
50-07-009 LOW WAIST TRI SLIDE BIKINI 80% NYLON 20% SPANDEX VINTAGE FLORAL
50-07-001 LOW WAIST BIKINI 80% NYLON 20% SPANDEX BLACK
50-07-003 LOW WAIST TRI SLIDE BIKINI 80% NYLON 20% SPANDEX BLACK
PALM SPRINGS
ALL & EVERY
DIRTY LOOKS
BLOODLUST
50-07-007 LOW WAIST BIKINI 80% NYLON 20% SPANDEX TROPICAL
50-08-002 ONE PIECE 80% NYLON 20% SPANDEX MARBLE
50-07-010 LOW WAIST CROP TOP BIKINI 80% NYLON 20% SPANDEX MARBLE
50-07-011 LOW WAIST TRI SLIDE BIKINI 80% NYLON 20% SPANDEX MARBLE
PUNK AS F*
BALLER
ANARCHY
WILDLING
50-07-002 LOW WAIST BIKINI 80% NYLON 20% SPANDEX PLAID
50-08-001 ONE PIECE 80% NYLON 20% SPANDEX SUNFLOWERS
50-07-004 HIGH WAIST BANDEAU BIKINI 80% NYLON 20% SPANDEX SUNFLOWERS
50-07-005 LOW WAIST TRI SLIDE BIKINI 80% NYLON 20% SPANDEX SUNFLOWERS
END OF THE WORLD
SO MUCH SASS
51-02-006 OVERALLS 100% RAYON PLAID
51-02-005 PLAYSUIT 98% COT TON 2% SPANDEX BLUE ACID DENIM
WEEKENDER
WHEN IN DOUBT
RAP IT OUT
BANDITS & REBELS
51-03-043 DRESS 60% POLYESTER 35% COT TON 5% SPANDEX VINTAGE FLORAL / PINK
51-03-040 DRESS 60% PU 40% VISCOSE / 100% MODAL BLACK PU & MODAL
51-03-045 DRESS 98% COT TON 2% SPANDEX BLACK DENIM
51-03-044 DRESS 50% COT TON 50% MODAL 90’S
BLACK & BLUE
MIRROR
WITH THE BAND
FRIES BEFORE GUYS
51-03-042 DRESS 50% COT TON 50% MODAL BLACK MARBLE
51-03-047 DRESS 50% COT TON 50% MODAL MARBLE
51-03-046 DRESS 50% COT TON 50% MODAL FADED BLACK
51-03-041 DRESS 100% COT TON INDIGO ACID DENIM
HOUSEWIFE
THELMA
50-02-019 TIE UP TOP 100% RAYON ANIMAL
50-02-016 BOX TEE 100% RAYON TROPICAL
RAISED BY PALM TREES
SPRINKLES
KNIVES
MAISIE
50-02-015 SHEER TEE WITH FLOCKED PALM TREES 50% COT TOM 50% MODAL BLACK
50-02-018 SLEEVELESS TOP 50% COT TON 50% MODAL 90’S
50-02-020 COLLAR TOP 100% COT TON BLACK DENIM
50-02-017 BOX TEE 100% COT TON LIGHT BLUE CHAMBRAY
PALMS
DOLPHINS
TROPICAL LIFE
BEACH LIFE
50-01-097 50% COT TON 50% MODAL BASEBALL TEE WHITE MARLE / BLACK
50-01-098 50% COT TON 50% MODAL BASIC TEE PETROL ACID
50-01-083 50% COT TON 50% MODAL BASIC TEE BLUE ACID
50-01-084 50% COT TON 50% MODAL BANDCUT TEE BLACK ACID
BLOODLUST
BAT OUT OF HELL
WILD CHILD
WILD CHILD
CACTUS
PRICKLES
REALITY BITES
SPACE SNAKES
50-01-086 50% COT TON 50% MODAL BASIC TEE BLACK
50-01-085 50% COT TON 50% MODAL BANDCUT TEE BLACK ACID
50-01-094 50% COT TON 50% MODAL BASIC TEE WHITE MARLE
50-01-094 50% COT TON 50% MODAL BASIC TEE BLACK ACID
50-01-093 50% COT TON 50% MODAL BASIC TEE PINK ACID
50-01-092 50% COT TON 50% MODAL BANDCUT TEE FADED BLACK
50-01-091 50% COT TON 50% MODAL BANDCUT TEE BLACK ACID
50-01-090 50% COT TON 50% MODAL BOX TEE FADED BLACK
CATS
SOULEVE
SLASH / THRASH
KITTY CO
ELECTRIC KITTY
SHITTY FUTURE
SHITTY FUTURE
50-01-099 50% COT TON 50% MODAL BANDCUT TEE PANEL PRINT BIG CATS
50-01-087 50% COT TON 50% MODAL TANK GREY MARLE
50-01-096 50% COT TON 50% MODAL BANDCUT TEE PETROL ACID
50-01-088 50% COT TON 50% MODAL RAGLAN TEE GREY MARLE / RED
50-01-089 50% COT TON 50% MODAL TANK BLACK
50-01-100 50% COT TON 50% MODAL BANDCUT TEE WHITE MARLE / BLACK
50-01-100 50% COT TON 50% MODAL BANDCUT TEE TIE DYE
THANKS FOR NOTHING
C H I L D R E N O F T H E B AY
FCK FASHION
Y I N YA N G
56-01-011 BIKER JACKET WITH FRENCH TERRY SLEEVES 60% PU 40% VISCOSE, 80% COT TON 20% POLYESTER BLACK
56-01-012 DENIM JACKET WITH PALM TREE EMB OSSING 100% COT TON NAVY DENIM
56-01-007 DENIM JACKET WITH YIN YANG EMBOSSING 100% COT TON BLACK ACID
56-01-005 DENIM JACKET WITH YIN YANG EMBOSSING 98% COT TON 2% SPANDEX BLUE ACID
PLAID JADE
THE BLACK
BIG CATS
REALITY IS OVERRATED
50-04-019 KNIT TED SWEATER 65% POLYESTER 35% COT TON PLAID
55-03-002 FLEECE CREWNECK SWEATER WITH MESH PANELLING 80% COT TON 20% POLYESTER BLACK
55-03-004 FLEECE CREWNECK SWEATER 80% COT TON 20% POLYESTER WHITE MARLE, BIG CATS
55-03-003 FLEECE CREWNECK SWEATER 100% COT TON BLACK ACID
WORLD OVER
BAIT
LOUISE
VIRGINIA
CAPRI
52-01-035 60% PU 40% VISCOSE HOT SHORTS BLACK
52-01-031 100% RAYON HOT SHORTS PLAID
52-01-030 100% RAYON EASY SHORTS TROPICAL
52-01-032 HIGH WAIST DENIM SHORTS 98% COT TON 2% SPANDEX BLUE ACID
52-01-034 LOW WAIST DENIM SHORTS 98% COT TON 2% SPANDEX INDIGO
CHEVY - BLUE ACID
CHEVY - BLACK ACID
CHEVY - INDIGO
CHEVY - BLACK
52-03-011 HIGH WAIST DENIM SKIRT 98% COT TON 2% SPANDEX BLUE ACID
52-03-016 HIGH WAIST DENIM SKIRT 100% COT TON BLACK ACID
52-03-020 HIGH WAIST DENIM SKIRT 98% COT TON 2% SPANDEX INDIGO
52-03-023 HIGH WAIST DENIM SKIRT 98% COT TON 2% SPANDEX BLACK
SMOKIN’
MEEYOW
THE BEACH
GET IT RIGHT
SNEAKING OUT
MARBLE
DETENTION
IRIS
52-03-018 FAUX LEATHER SKIRT 60% PU 40% VISCOSE BLACK
52-03-019 A-LINE SKIRT 100% RAYON ANIMAL
52-04-009 BEACH PANTS 100% COT TON BLACK
52-04-008 BEACH PANTS 100% COT TON BLUE CHAMBRAY
52-02-009 LEGGINGS 50% COT TON 50% MODAL 90’S
52-02-010 LEGGINGS 50% COT TON 50% MODAL MARBLE
52-02-011 LEGGINGS WITH MESH PANELLING 80% NYLON 20% SPANDEX PLAID
52-02-008 LEGGINGS WITH PU PANELLING 98% COT TON 2% SPANDEX BLUE DENIM
LUCKIES - BLUE ACID
LUCKIES - INDIGO
LUCKIES - BLACK ACID
LUCKIES - BLACK
53-02-005 98% COT TON 2% SPANDEX HIGH WAIST SLIM JEANS
53-02-003 98% COT TON 2% SPANDEX HIGH WAIST SLIM JEANS
53-02-004 100% COT TON HIGH WAIST SLIM JEANS
53-02-004 98% COT TON 2% SPANDEX HIGH WAIST SLIM JEANS
ZEPPELINS - BLUE ACID
ZEPPELINS - indigo
ZEPPELINS - BLACK ACID
ZEPPELINS - BLACK
53-01-008 98% COT TON 2% SPANDEX HIGH WAIST SKINNY JEANS
53-01-014 98% COT TON 2% SPANDEX HIGH WAIST SKINNY JEANS
53-01-010 98% COT TON 2% SPANDEX HIGH WAIST SKINNY JEANS
53-01-013 98% COT TON 2% SPANDEX HIGH WAIST SKINNY JEANS
P-PEAR
SNAKES ON A CHAIN
PROPAGANDA
LEOPARD HEAD
DEAD DUDE
CHAMPION
EAGLE
CAT
18-01-056 ANTIQUE SILVER NECKLACE
18-01-057 ANTIQUE SILVER NECKLACE
18-01-058 ANTIQUE SILVER NECKLACE
18-01-059 ANTIQUE SILVER NECKLACE
18-01-060 ANTIQUE SILVER NECKLACE
18-03-015 ANTIQUE SILVER RING
18-03-016 ANTIQUE SILVER RING
18-03-017 ANTIQUE SILVER RING
HELL BOUND
SKULL
CAPTAIN HOOK
POWER HUNGRY
SNAKEHEAD
BAT
WAR
18-01-061 ANTIQUE SILVER NECKLACE
61-01-003 GOLD / ANTIQUE SILVER NECKLACE
18-01-045 ANTIQUE tSILVER NECKLACE
18-01-048 ANTIQUE SILVER NECKLACE
18-03-018 ANTIQUE SILVER RING
18-03-019 ANTIQUE SILVER RING
18-03-020 ANTIQUE SILVER RING
SNAKE
CAT
MARBLE
WORMS
TROPICOOL
RAINBOW REGION
17-01-020 100% COT TON COVER / 100% POLYESTER INSERT CUSHION REALIT Y BITES PRINT
17-01-021 100% COT TON COVER / 100% POLYESTER INSERT CUSHION PRINTED
17-01-022 100% COT TON COVER / 100% POLYESTER INSERT CUSHION PRINTED
17-01-023 100% COT TON COVER / 100% POLYESTER INSERT CUSHION PRINTED
13-08-005 100% COT TON 6 PANEL TROPICAL PRINTED
13-05-053 100% COT TON 5 PANEL BLUE LAKE
CREDITS BRAND DIRECTORS JONO SALFIELD & DECLAN WISE
MENS CREATIVE & DESIGN DAVID JONSSON
WOMENS CREATIVE, DESIGN & STYLING / MENSWEAR DESIGN BEC NOLAN
PHOTOGRAPHY SAMUEL NOLAN
GARMENT TECH MIKE FISHWICK
MALE MODELs BRAD SMITH, DUNCAN McNICOL & JOSH SLEEP
FEMALE MODEL RUBY TUESDAY MAT THEWS, KELLIE BIRD & MIA MARLI
hair and make up NICOLA EMANUEL
CONTACTS AFENDS AUSTRALIA PH: +61 2 6680 7403 / EMAIL: r yan.grey@afends.com
AFENDS U.S.A. PH: +1 858 342 7696 / EMAIL: corey@afends.com
AFENDS UK / EUROPE PH: +44 7889 709 802 / EMAIL: mark@afends.com
AFENDS NEW ZEALAND PH: +412 263 008 / EMAIL: rob@dvsshoes.co.nz
AFENDS JAPAN PH: +036 8049 127 / EMAIL: vivagroove@gmail.com
AFENDS INDONESIA PH: +812 391 3354 / EMAIL: scotty.afends@hotmail.com
AFENDS NEW CALEDONIA PH: +687 822 663 / EMAIL: cyril@quintessence-nc.com