campaigns. Depending on your goals, your KPIs could be the number of views, likes, comments, shares, click-through rates (CTRs), conversion rates, or revenue generated. You need to track your KPIs regularly to know whether your campaigns are achieving your goals. Step 3: Calculate Your Costs The third step is to calculate your costs. Your costs include the production costs, distribution costs, and any other expenses associated with your video marketing campaigns. You need to calculate your costs accurately to determine your ROI. Step 4: Measure Your ROI The fourth and final step is to measure your ROI. You can use the following formula to calculate your ROI: ROI = (Revenue - Costs) / Costs x 100 For instance, if your revenue is $1000, and your costs are $500, your ROI would be: ROI = ($1000 - $500) / $500 x 100 = 100% A positive ROI indicates that your video marketing campaigns are profitable. A negative ROI means that you are losing money, and you need to adjust your strategies accordingly. Conclusion