36 minute read

Session Speakers

Next Article
Keynote Panelists

Keynote Panelists

MIKE ALLEN, Founder, Businesswright Consulting LLC Mike Allen has been involved in affiliate marketing since 1999 and is a charter member of the Performance Marketing Association where he serves on two councils. He is the founder and “Chief Executive Shopper” at Shopping-Bargains® and, as such, was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008.

Mike was the 2009 “Affiliate of the Year” recipient at the Affiliate Summit Pinnacle Awards. In addition, Mike likes to provide solutions for online and local businesses. In doing so, he performs affiliate program management, website and social media development, and local Internet marketing services via Businesswright Consulting which he established in 2013.

Advertisement

Mike has presented multiple times at Affiliate Summit as well as Blogworld (NMX), Affiliate Management Days, CJU, and several other performance marketing conferences.

ANDY BARR, CEO, 10 Yetis Digital A digital and traditional media / PR fella who has worked for several leading Global brands, such as AXA, Whitbread, FirstGroup and Unilever in various senior Marketing and Public Relations roles. Co-founder and co-owner of 10 Yetis Digital.

10 Yetis Digital is an Award Winning Agency that also has separate and dedicated video and social media divisions. We work with brands such as Superdry, Hillarys, Holiday Cottages, Countrywide, VoucherCloud, Wateraid, MyVoucherCodes, IKEA Family Mobile, Sunshine, Caterer.com (TotalJobs) and Made.com plus many more. Specialties: Search engine optimised digital media (authority link building) campaigns and traditional media that results in sales.

Accomplished conference speaker having talked around the globe about digital PR, online PR and traditional PR.

CHRIS BOGGS, Founder, WebTrafficAdvisors.com Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams and developed Thought Leadership at two now-Publicis agencies in the 2000’s into early 2010’s. Since founding Web Traffic Advisors in 2014, Chris advises business and agency clients helping to improve performance in SEO, Paid Search, and Paid Social Media. Chris works with sub-contractors and freelancers to deliver direct campaign execution in paid Media (Search & Social) and SEO, and also supports organization teams and agencies as an outsourced Director/ Strategist. Chris also loves developing and delivering customized team training. Chris has current and recent experience serving major brands on various ecommerce platforms, B2B, Travel, Retail and other industries. Twitter: @ boggles

JONTI BOLLES, President/Owner, White Hats Ops Jonti Bolles has developed her knowledge and expertise in Search Engine Marketing after more than a decade and a half of building SEM teams and leading an award-winning agency. She balances her first love, Search Engine Optimization, with helping clients achieve long-term sustainable growth by consulting on digital marketing strategy, PPC management, and analytics. As a former professor, clients find her ability to teach and break down complex strategies and tactics into simple blueprints refreshing.

White Hat Ops is a truly remote-based agency. When not traveling around the United States in an RV, Jonti can also be found working with clients remotely from such places such as an off-grid cabin in the Rockies or from a small town in Italy.

DEBBIE BOOKSTABER, President, ElementAssociates.com Debbie Bookstaber is the President of ElementAssociates.com, a digital marketing and influencer outreach agency based in Philadelphia. She also serves as the CMO of Hashtracking.com, a leading social media analytics company. Debbie has 15+ years of marketing experience and has managed online marketing programs responsible for several hundred million dollars in annual sales. Debbie has advised PR firms, Fortune 500 companies, nonprofits and government agencies on blogger relations and effective social media strategies. Debbie has been blogging since 2007. She was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” by Babble. com in 2012 and as a “Best of the Net” Blogger by Working Mother Magazine in 2013. Follow her on Twitter: @buzzmommy. HOLLY BRIM, Director of Marketing, Americas, Partnerize Holly manages all marketing channels for Partnerize in North America. Prior to Partnerize, she was a Senior Marketing Strategist for Catalyst SF, an independent branding consulting for marketing technology. There she led marketing strategy and planning for a variety of tech companies globally. Holly graduated with her MBA from the University of San Francisco.

ALEX BROWN, CoFounder, The Beard Club Alex has been launching e-commerce companies for over 5 years, starting with multiple successful crowdfunding campaigns (like Coolbox which ended up on ABC’s Shark). He is best known as CoFounder of the viral hit Dollar Beard Club. DBC hit $10M in their first year with no performance marketing or affiliate help, and has gone on to become a scalable and globally known brand with over 300M video views. Since exiting Beard Club, Alex has been advising multiple companies and speaking around the world on branding and content marketing. He currently runs the first e-commerce brand accelerator program for brands on pace for 8+ figures, and is an advisor to NGO’s helping building entrepreneurial ecosystems. SARAH BUNDY, CEO, All Inclusive Marketing Inc. Sarah Bundy is an award-winning business and digital marketing thought leader, ranked in the Top 40 Under 40, Top 100 Fastest Growing Companies in Canada, Top 100 Female Entrepreneurs in Canada, and Top 40 Digital Marketing Strategists of 2012. She is recognized as an expert in performance marketing by the New York Times and is listed in the Top 50 Industry Players and Most Influential Affiliate Marketers of 2018.

CHARLIE CALABRESE, Vice President of Operations, Partnerize

BRUCE CLAY, President, Bruce Clay Inc Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing optimization firm providing search engine optimization, pay per click management, social media marketing, conversion rate optimization/analytics, SEO-friendly site architecture, content development, and SEO tools and education.

Bruce has been in this industry for 23+ years. He has spoken at over 300 conference sessions, has written 3 books and has offices on 5 continents. His branding is almost legendary. Do a Google search for “Who is the father of SEO” and you will see pages of results naming Bruce. Bruce has been a speaker at Affiliate Summit for over a million years.

DAN COHEN, Group Commercial Director , Savings United Dan is the Group Commercial Director at Savings United and has worked in the performance marketing industry for over 10 years, having held senior roles at Tradedoubler UK, Como UK & dgmAffiliates – as well as other multi-channel assignments. Prior to that, Dan worked in offline advertising for seven years, with key senior roles at OPUS Media, ITV, Chrysalis Radio & The European Newspaper. Dan brings a wealth of online marketing and traditional media as well as online-to-offline experience.

SHAWN COLLINS, Co-CEO, Affiliate Summit Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs on affiliate marketing at Affiliate Tip and hosts the This is Affiliate Marketing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

ANTHONY COSTANZO, Director of Marketing, MyBankTracker.com Anthony Costanzo is the Director of Marketing for MyBankTracker.com, a leading financial services affiliate, recently acquired by QuinStreet. He works closely with banking advertisers to effectively target & acquire new customers: Last year alone his team helped to generate more than $2.5 billion dollars in new account funding for banks like Ally, Citi, AMEX, and more.

Anthony drives growth by focusing on a variety of objectives key to monetizing & scaling a successful FI affiliate site including: Identifying effective media sources, partnering with “frenemy” publishers, and helping FI advertisers build the business case to invest more in the affiliate space. Anthony brings more than a decade of ad agency experience to this role. Prior to joining MyBankTracker, Anthony led performance marketing teams in support of Fortune 500 companies across all digital media channels including programmatic display, video, & paid search. And helped to launch successful affiliate programs for new-to-ecommerce brands like M&M’s Gore-Tex, The American Red Cross, and more.

His focus on metrics-driven acquisition

markets has helped clients develop & scale digital marketing programs and identify new revenue streams for online and brick & mortar businesses.

TODD CRAWFORD, VP Strategic Initiatives, Impact As a co-founder, Todd Crawford evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact, he served as vice president of sales and business development for Digital River’s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years.

JEANNINE CROOKS, Partner Acquisition & Development Manager, Awin US As the Partner Acquisition & Development Manager with Awin US, Jeannine works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX, FinCon, CardCon and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. With nearly 20 years in affiliate marketing, she is always happy to share her knowledge to help other succeed in the industry she loves.

Jeannine, her photographer husband Brad, and their three Siberian Huskies, Dusty, Cody and Hunter, live south of Denver. They love sports, especially hockey, and travel as often as they can. Fun fact: Jeannine was a labor coach and helped deliver 25 babies.

CATHERINE DUNN, Global Affiliate Marketing Manager, Lovehoney Catherine has worked in the affiliate industry for 12+ years, managing a variety of high profile programs, ranging from fashion (Boohoo, Isabella Oliver) to gifting. Specialising in the niche adult sector, she has managed and grown the Lovehoney affiliate program from inception to become today’s leading adult toy affiliate program in the UK. Working across nine territories, Catherine’s focus is to bring the Lovehoney brand to affiliates worldwide and drive global domination for Lovehoney across our niche sector!

MICHELLE DVORAK-HELD, Owner, MetroNY, LLC Michelle owns MetroNY, LLC where she develops marketing strategies for brands and businesses. She builds online marketing plans specializing in content and social media marketing, content creation, search engine optimization, and project management.

She runs AskCyberSecurity.com. In addition, Michelle writes for various industry publications and conducts seminars covering online marketing. Michelle is the author of “Pinterest Tutorial” and cyber security resource guides. She also blogs about marketing metrony.com and about Pinterest at PinTalk.net.

Michelle earned a B.S. in Engineering from Rensselaer Polytechnic Institute. Subscribe to her YouTube channel connect with Michelle on LinkedIn, on Twitter @metrony, or subscribe on YouTube.

KEVIN EDWARDS, Global Strategy Director, Awin Kevin Edwards is the Global Strategy Director at Awin. Kevin has worked in affiliate marketing for 15 years and at Awin for more than 10 of those. In his role he’s responsible for empowering the company’s employees and clients with the right

data and insights to make the most informed decisions about their campaigns. He also takes an active role in creating best practice standards and self-regulation. Kevin was previously Chair of the Affiliate Marketing Council in the UK, and continues to play an active role in the IAB’s Legislation and Standards’ Committee.

CHRISTEN EVANS, Affiliate Manager, Apogee Christen Evans joined Apogee in early 2017 in the role of Influencer Manager. The following year, she was promoted to Affiliate Manager, with clients put directly under her care. Christen got her start in affiliate marketing on the blogging side in 2013. In 2017, she was awarded the Affiliate Summit Pinnacle Award as Advocate of the Year. Christen has spoken at more than a dozen conferences on affiliate marketing since 2014. Christen is a work-from-home mom to a 2.5 year old and has extra love for her kitties, the beach, patio drinks, bourbon, bubbly and awesome high-fives. She provides the comic relief for the Apogee team, largely in .GIF form.

KELLI FARLEY, Influencer Marketing Manager, Jane Kelli is a wife and mom of two energetic little boys. She has worked in Influencer Marketing for the past 7 years; first at Blendtec and now at Jane. com. When she’s not networking and creating relationships with influencers, she’s spending time with her family, cheering her boys soccer teams, crafting, playing games, and trying to relax.

DANIEL FLANNERY, North America Sales Manager, Groupon Daniel Flannery is currently the North America Sales Manager for Groupon Coupons. His career in affiliate marketing started back in 2011 where he helped scale out the B2B division at Integrate, a startup company based out of Scottsdale that provides enterprise solutions for managing demand generation programs. While at Integrate, Daniel focused mostly on content syndication working on both the advertiser and publisher side. Seeking a move back to his hometown of Chicago, Daniel started his next venture at Groupon and hasn’t looked back since. His track record of building successful marketing campaigns is best evidenced by his launching of the single highest revenue producing campaign in Groupon’s history. His newest and most exciting challenge is leading a team of Account Managers and making the Groupon Reach Network a best-in-class partner in affiliate marketing for both Groupon’s clients and their shopping savvy user base. Daniel graduated with a BS in Accounting and a BA in Business Management from Truman State University, or the “Harvard of the Midwest” as he likes to call it.

MATT FRARY, CEO and Founder, SmarterChaos, Inc.

Matt Frary is CEO and Founder of SmarterChaos, Inc. – a Digital Performance Marketing Agency focused on driving customer acquisition. Known as the “Chief of Chaos,” Matt brings his entrepreneurial drive, positive outlook and trendsetting strategic thinking to the affiliate marketing industry. He’s regularly sought out to speak both locally and nationally and is considered an industry visionary in Affiliate and Digital Marketing.

His personal motto “Make It Happen” propelled him to launch six successful performance marketing companies, including SmarterChaos. SmarterChaos boasts national brand clients including Manscaped, FabFitFun, eBags, Dollar Shave Club, Meredith Magazines and many more. The company has also been listed four years in a row on the Inc. 5000 Fastest Growing

Companies in America and is a Forbes Agency Council member.

Matt is a Founder Institute Mentor in Denver, Colo., an Alumni Advisor for the Thunderbird MBA program at Arizona State University and a Board Member for the Castle Rock Primary Employers Board in Castle Rock, Colo. Matt is also Founder/CEO of She Is Media, Chief Influencer of Webfluential U.S., Owner/CEO of Elite Media Partners, Chief Deal Taker/Owner at DealTaker, and Owner/Consultant of SmartDog Marketing.

AARON FULK, Chief Executive Officer/Founder, Lillian James Creative In 2016, as a single mom without a college degree, Aaron (spelled like a boy) founded Lillian James Creative in her garage. She leaned on her marketing and sales experience, tapped into her personal and professional networks, and utilized her intuition and ambition to overcome obstacles, conquer challenges, and achieve company goals. With more than 17.000 LinkedIn followers, Aaron excels at understanding and strategically leveraging online platforms to build her network, expand her influence, and grow her company. Aaron produces her own podcast (The Cocktail Hour Podcast), her own LinkedIn Live weekly business show (Above The Fray), is a published writer, and has been a speaker at Leadership Lyceum, Global Entrepreneurship Week, the University of Kansas, Sprint Women’s Wise Event, and CultureCon, among others.

MARYELLEN GARASKY, Affiliate Marketing Manager, Jane Maryellen stumbled across affiliate marketing while owning and operating a business with her husband. Taking the reins on their marketing, she started a hyperlocal blog about things to do in her beautiful hometown of Coeur d’Alene, Idaho.

Topics included everything from date-night ideas to free family activities.

Maryellen worked affiliate links into her content and social media and was a social influencer before there was even a word for it. Quickly outranking the chamber of commerce and visitors’ bureau on “things to do in Coeur d’Alene” and other relevant terms, Maryellen landed a spot at an affiliate marketing agency. There she managed programs for brands like Philosophy, Charlotte Russe, Plastic Jungle, DownEast Basics, David’s Cookies, Roots Canada, Roots USA and many more.

Maryellen set her sights on working directly for an advertiser, so she left the agency for Restaurant.com, where she led the channel for both networked and direct affiliate partners. She later joined Jane in April 2015 and has received the prestigious Affiliate Summit Pinnacle Award, as well as the Awin-ShareASale ThinkTank Award for Merchant of the Year.

Maryellen is married to her college sweetheart and they have one 13-year-old daughter who is a competitive swimmer. She spends most of her non-working hours (and some of her working hours, let’s be honest) on a pool deck.

RICK GARDINER, Founder and CEO, iAffiliate Management Rick is responsible for driving strategic growth initiatives for iAffiliate Management by bringing big ideas to life. He values iAffiliate Management’s company culture, creating an exceptional client experience, and long-standing industry relationships. Since founding iAffiliate Management in 2009, the agency has grown and joined the ranks of an Inc. 5000 fastest-growing private companies in America.

Prior iAffiliate Management, Rick was Sr. Manager of Affiliate Development at Digital River

oneNetworkDirect where he was responsible for revenue growth and building key partnerships for consumer technology brands like Symantec, Logitech, Targus, and Microsoft.

JEN GOODE, Owner, JGoodeDesigns.com Jen Goode is both geek and creative, a professional artist also working as an affiliate and merchant in the Performance Marketing industry. She is a workat-home mom of three, social media enthusiast and “doodler in charge” of JGoode Designs (JGoodeDesigns.com) with her work published in a number of magazines. Jen offers her illustration and design work for licensing to manufacturers while she promotes products featuring her art through various affiliate programs. Jen is the Affiliate Summit Newcomer Program Coordinator and has been proactive in the fight against the Ad-Tax in Colorado. She has spoken about getting started in affiliate marketing at various conferences and shares her insight about business and creativity at 100Directions.com.

LEILANI HAN, Head of Business Development and Partnerships, Wirecutter As the Head of Business Development & Partnerships at Wirecutter, Leilani drives revenue strategy and commerce operations across affiliate, licensing, syndications and off-platform partners. Leilani is a seasoned marketing professional and team leader with 15 years of digital experience. The last 11 years have been focused on affiliate, managing IR 500 merchant programs and consulting with many commerce content publishers while at CJ Affiliate. This unique combo of merchant, network, and publisher experiences enables Leilani to grow Wirecutter’s core affiliate business and strategic partnerships while staying true to Wirecutter’s mission of servicing their readers first. Leilani graduated with a B.A. in Communication from The University of Arizona.

RISHI HINGORANEY, VP Client Partnerships, Ibotta Rishi has more than 15 years of experience in the media and tech spaces across a wide range of disciplines. A lawyer by education, he spent nearly a decade as a federal lobbyist in Washington, DC, representing media and technology clients before Congress and federal agencies. Most recently, he spent 7 years at National Public Radio in DC, helping to run their content licensing business, manage strategic partnerships, and develop new digital revenue sources.

NAVAH HOPKINS, Services Innovation Strategist, Wordstream Navah Hopkins is part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, HeroConf, State of Search, Advanced Search Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.

When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (star wars), and Ocicat, Chinook. Connect with her on twitter @navahf and follow #ppcpuppy on Instagram for ppc tips from HK.

HOPE HORNER, Founder and CEO, Lemonlight Hope Horner is a three-time entrepreneur who has been featured in Inc.’s Top 25 Entrepreneurs to watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. She is currently working on her third startup, Lemonlight, an LA-based business that produces and distributes branded video content at scale. Lemonlight has been honored in the Inc. 500 and Entrepreneur 360.

DUSTIN HOWES, Affiliate Manager - NetProtect, j2 Global Dustin Howes has an extremely diverse digital marketing background with 10+ years in the affiliate marketing industry. He has cultivated thousands of partner relationships while observing the industry’s best practices. His passion is to help the affiliate industry grow by teaching other affiliate managers how to develop a better program. He created the only online certification course that teaches how to properly manage a merchant affiliate program. The course specializing in training affiliate managers in prioritizing time, running fraud audits, recruit the right affiliates and develop deeper partnerships. Learn more about the course at Performancemarketingmanager. com. Currently Dustin is the affiliate manager for NetProtect - a j2 Global Inc suite of products. Connect with him on Linkedin.com/in/ dustinhowes

BRIAN LAFRANCE, Director, SEO, CBS Interactive Brian LaFrance is currently Lead SEO Analyst for CBS Interactive where he oversees search efforts for major sites such as CBS Sports, GameSpot,

and CBS.com. He has been involved in various aspects of SEO and affiliate marketing for over 15 years. He continues to run his own affiliate sites and consults for a few clients that he has worked with for many years. In 2010, he sold his main affiliate site to a large internet media company and moved on to be the marketing director for an SEO data provider. Brian leverages his knowledge of development, SEO, tools, and data to take advantage of the ever growing list of APIs available for analyzing search data. This allows him to quickly and efficiently scale SEO strategy, regardless of the size of a site.

JESSE LAKES, CEO, Genius Link As the former Global Product Manager for the iTunes Affiliate Program at Apple, and consultant to the Microsoft Store Affiliate Program, Geniuslink CEO Jesse Lakes has focused the last few years on helping Amazon affiliates monetize their global audience. He’s also seen, and learned first hand, the hard lessons about staying in compliance of Amazon’s stringent operating agreement. Join Jesse in learning how stay on Amazon’s good side as an Associate to ensure your affiliate commissions keep flowing in.

JOHN LOBRUTTO, Director of Affiliate Partnerships, Vital Plan, Inc John P. LoBrutto is the Founder of Yes2Affiliates, specializing in the Management & Development of Advertiser Affiliate Programs. Yes2Affiliates is proud to be the channel brand ambassador for Vital Plan, Inc. “Premium Herbal Supplements... Harnessing the Power of Nature” and Crate Club, Inc. “The World’s #1 Special Ops Subscription Gear Club”.

John’s previous positions include; Director of Affiliates & Partnerships for Liquid Web, LLC , Director of Affiliates & Partnerships for 1&1 Internet, Inc., Head of Global Distribution for

AllHotels, Sales Director for Holiday Autos USA (both divisions of Travelocity, LLP), President of Pencils Plus, and Technology Director for Sabre Travel Network. John has over 20 years’ experience in the travel, retail & technology sales channels and has managed affiliate programs for the last 10 years. He specializes in developing new programs, optimizing for success, and entering new markets.

DAVID M. ADLER, JD, CIPP/US, Partner, Adler Law Group Since 1997, David M. Adler has provided innovative solutions for clients facing legal challenges in Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David provides a comprehensive skill set addressing online marketing, sales, content and distribution business risk. David has been designated by his peers as an Illinois SuperLawyer® since 2013 and an Illinois Leading Lawyer in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.’s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Privacy and Information Security Section Council.

CASEY MARKEE, Founder, Media Wyse Speaker, writer, trainer, and bacon enthusiast Casey Markee is the Founder of San Diego-based Media Wyse. An SEO professional with over 20 years experience in the field of digital marketing, Casey has trained SEO teams on five different continents, audited hundreds of websites, and spoken at dozens of conferences. When he’s not leading a webinar for SEM Rush, or answering questions on Facebook, Casey spends his free time with his wife, two kids, two cats, two dogs, and an undisclosed number of horses.

KELLY MERKEL, VP of Publisher Development, CJ Affiliate In her current role as VP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform.Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her client’s business through strategic initiatives, innovative solution adoption and an intense focus on elevating her team’s performance.

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California.

BRIAN MESSENLEHNER, Co-Founder/President, AlphaWeb.com, AppPresser.com, and SchoolPresser.com Brian, a former software developer for the United States Marine Corps, is the Co-founder of SchoolPresser.com, a web development company that specializes in building open source solutions for schools. He is the Co-founder of AppPresser. com, a WordPress based framework for building iOS and Android Apps. He is also the Co-Author of “Building Web Apps with WordPress”, a book published by O’Reilly Media about WordPress as an Application Framework. Brian enjoys learning about new technology and believes open source software like WordPress is the key to successful cost-effective web solutions in any situation.

TRICIA MEYER, Owner, Sunshine Rewards Tricia Meyer (@sunshinetricia) is the owner of

Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She serves as the Executive Director for the Performance Marketing Association. She is also a partner in WineClubGroup.com. Tricia has been a finalist for the Pinnacle Award for Industry Advocate and won Affiliate of the Year in 2014 and Best Blogger in 2012.

DAVID NAFFZIGER, CEO, BrandVerity David Naffziger is CEO of BrandVerity, a provider of enterprise technology solutions that combat online trademark abuse and help advertisers ensure compliant performance marketing programs. BrandVerity’s services enable clients to identify abuse and efficiently take action to resolve the issues discovered. David received his BS from MIT.

LAUREN NEWMAN, VP Revenue, US, Skimlinks Lauren Newman is Skimlinks VP Revenue for the US. Lauren has a track record of successful market development for leading global media companies (Meredith, Time Inc, Conde Nast, Time Out) and has been the driving force behind major partnerships with companies such as Google, Amazon, Dove, L’Oreal, Unilever, and USPS. Lauren graduated from Arizona State University with a degree in marketing.

ANNE PARIS, Owner, MidlifeBoulevard.com Anne Parris owns MidlifeBoulevard.com, an online lifestyle magazine for women over 40 and 50. Anne also manages a community of over two thousand midlife writers and bloggers, coordinates blogger/brand campaigns, and has run two

conferences for midlife bloggers. A southern girl to the core, Anne lives in Richmond, Virginia, with her family.

JOSH PAYNE, Founder & CEO, StackCommerce Josh Payne is an entrepreneur, investor, and startup advisor. He is currently the Founder & CEO of StackCommerce, the leading native commerce platform helping to connect brands and publishers through commerce content. Prior to founding StackCommerce, Josh managed business development for several leading technology companies including Yahoo!, Meebo (acquired by Google), and Intel. Previously, Josh was an investor in early stage technology companies as a venture capital associate at Aurora Funds. Josh earned his MBA from Duke University and his bachelor’s degree in Computer Information Systems from Indiana University.

Josh is a member of Young Presidents Organization (YPO) Bel-Air Chapter, a twotime Finalist for EY Entrepreneur of the Year for Greater Los Angeles, and a “2018 Best CEO in Los Angeles” awarded by Comparably.com. Josh is a startup mentor for venture firms Amplify.LA & 500 Startups and a featured speaker at conferences worldwide, including: Affiliate Summit, Content & Commerce Summit, and The Next Web Conference. Josh also serves on the board of Trubrain.com, a venture-backed biohacking startup. He is a husband, father of three, triathlete, and avid-explorer having travelled to over 40 countries worldwide.

SCOTT POLK, CEO & Founder, MarketingNomads. com Scott Polk has built his expertise as a knowledgeable and experienced Search Engine Optimization/Internet Marketing strategist for more than a decade. He concentrates his resourcefulness and skills on the diversified

aspects of Search Engine Optimization for clients, where he’s earned the distinction of consistent top rankings in all major search engines. Scott is consistently involved in technologies that maximize Conversion, Usability and Accessibility when optimizing & developing large web sites as well as identifying problems/solutions that result in major cost saving strategies. Highly successful and respected within the SEO industry, Scott Polk has consulted and been employed by successful internet companies such as: Bruce Clay, Edmunds. com, AT&T Wireless, ABC News, PGA.com & PGATour.com, Sports Illustrated, Toyota.com, Direct Brands, and numerous others.

GENO PRUSSAKOV, CEO, AM Navigator/Chair, AM Days Geno Prussakov is an award-winning performancebased affiliate marketing expert, who over the years has contributed to the online marketing successes of such top brands as Forbes, Nokia, Hallmark, Medifast, Skype, Travelex Insurance, and hundreds of small businesses.

Prussakov authored four affiliate marketing bestsellers (including his bestselling “Affiliate Program Management: An Hour a Day”) as well as numerous Lynda.com courses which have trained many thousands of marketing professionals worldwide.

For influencing “change within the industry” Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making a list of Rakuten’s Golden Link Awards Finalists. In 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers.

Geno is a regular contributor to several offline publications as well as his own marketing blog (repeatedly named Best Affiliate Blog since 2010). He also regularly speaks at key industry trade shows, including Affiliate Summit, PerformanceIN Live, eMetrics Marketing Optimization Summit, PubCon, Influencer Marketing Days, and others.

LENNY RABIN, Vice President of Revenue, Prodege, LLC Lenny Rabin (MRb) is the Vice President of Revenue at Prodege, LLC leading our Partner User Acquisition business. Since joining Prodege as a Director of Sales, he has a proven track record and climbed the ranks of the organization by launching large scale campaigns successfully with over 5,000 companies. The scale and build of Prodege’s platform, which Lenny helped design, offers advertisers the opportunity to connect their brands with a unique member base of 100 Million registered members globally.

Lenny has always had a hunger for optimization of campaign strategies, coupled with his appetite to experiment with current marketing techniques and their affordances; he has thrived in the digital marketing space for a decade.

Lenny operates under the values of loyalty, creativity, hard work, and transparency to execute and deliver for his clients. Some of his most recent accomplishments include launching large scale campaigns for Hulu, Aspirations, Stash Invest, and Gillette to drive new user acquisition.

When Lenny is not tending to his clients, you can find him on the tennis court or riding up and down the Southern California coastline.

ARSEN RABINOVICH, Founder, TopHatRank Digital Marketer, SEO, International Speaker, 2X Interactive Marketing Award Winner, Search Engine Land Award Winner. Founder @TopHatRank, a Los Angeles based marketing agency that specializes in innovative digital marketing techniques for modern brands of all sizes.

ADAM RIEMER, Founder, Adam Riemer Marketing, LLC Adam is an industry veteran and 2016 Pinnacle Award winner for Affiliate Manager of the Year. With a proven track record of managing top-ofthe-funnel and value-adding affiliate programs, helping companies and bloggers get higher search engine rankings and working with data to help you monetize your traffic, he is ready to help you with a custom strategy that fits within your budget. You can reach him on his website at www.AdamRiemer. me and make sure to follow him on twitter @ rollerblader.

STEPHANIE ROBBINS, Owner, Robbins Interactive Robbins Interactive began 16 years ago and continues to thrive a small niche marketing consultancy. Owner, Stephanie Robbins, connects brands to niche online influencers to incrementally grow revenue through her company Robbins Interactive. She brings over 20 years of online marketing experience, including leading the interactive division for a nationally acclaimed digital agency. Stephanie is known for representing a select wellness and green brands that she can authentically promote, treating each brand like it is her own. She has spent the past 10 years developing relationships with over a thousand influencers and focusing on the health and wellness industry. A known subject matter expert, Stephanie has been interviewed on NBC Business Talk Radio, spoken at the Influencer Marketing Days as well as Performance Marketing Conference, ShiftCon, Type A, Stephanie has been published in Feedfront Magazine and SmallBizTrends.com.

STEPHEN ROBINSON, Director of Affiliate Marketing, JEBCommerce Stephen Robinson is a seasoned industry vet with 12+ years of experience in affiliate marketing and has been in digital marketing for the past 15 years. Stephen has had the opportunity to work at several agencies including: Converseon, JEBCommerce, House of Kaizen, All Inclusive Marketing and is thrilled to be back at 2019 OPM/Agency of the Year, JEBCommerce.

He has managed several large retail brands including: Hilton Hotels, Audible, Bodybuilding. com and Red Roof Inn.

Stephen joined JEBCommerce as Senior Affiliate Manager in the Spring of 2018, before being promoted to Director in December 2018. He thoroughly enjoys helping the team with strategy and delivering outstanding service to JEBCommerce’s clients.

Stephen enjoys spending as much time as possible on his boat with his wife, Jamara, and their three daughters. He also enjoys volunteering at his church serving as Youth Director. In his spare time, he is training for triathlons with a goal of completing a 140.6 Ironman in 2021.

WILLIAM ROTHBARD, Attorney, Law Offices of William I. Rothbard Bill Rothbard is a seasoned FTC advertising lawyer. He counsels direct response advertisers, online merchants, affiliate marketers and telemarketers on their legal compliance duties and represents clients in federal and state consumer protection investigations and enforcement actions. He has litigated and negotiated settlements in dozens of FTC and state Attorney General cases. Bill is a regular speaker at ad industry conferences, long-time contributor to the Direct Response Marketing Alliance (DRMA) newsletter, and author of FTCAdLaw Alert, a legal blog published at www. FTCAdLaw.com. Bill received his law degree from

the University of California, Hastings College of Law in 1976. From 1977 to 1984, Bill was an attorney with the FTC, holding positions as an advertising enforcement attorney and Attorney-Advisor to the FTC Chairman. Bill has practiced law continuously since 1984, except for a two-year appointment as Counsel to the United States Senate Judiciary Committee in 1987-88.

JESSICA SEIB, Senior Affiliate Manager, BuzzFeed

JANA SEITZER, Founder, whiskynsunshine.com Jana is a savvy strategist and clever marketing communicator with extensive marketing, design, and public relations experience. She founded her first company in 1998 and offers nearly 20 years of award-winning experience in corporate communications, print & digital design, marketing strategy, social media strategy, and brand strategy. She’s also the proud mother of four kids, wife, a lifestyle and travel blogger, speaker, and rarely sleeps.

NICKY SENYARD, CEO and Founder, Fintel Connect Nicky Senyard is the CEO and Founder of Fintel Connect (formally Share Results), a performance marketing company specializing in the financial services industry. Nicky has been an influencer and leader within the affiliate space for the past 15 years, with the goals of creating contribution and growth for Fintel Connect clients and partners. She has driven the organization to become a leading affiliate network dedicated to serving the North American financial services space, with clients such as Scotiabank, EQ Bank, and Borrowell. She has done so through her innate ability to anticipate and innovate in line with market trends. SRI SHARMA, CEO and Co-founder, Increasingly Sri is CEO and Cofounder of Increasingly, the AI product bundling technology company. Previously, Sri founded and sold two digital marketing technology businesses. He has won National Business Awards’ highly commended Entrepreneur of the Year, Sunday Times Tech Track 100 and Deloitte Tech Fast 50. Most recently, he won a Google awarded scholarship to study AI and futuristic technology at NASA.

CAROLYN SHELBY, SEO, ESPN Carolyn Shelby has been involved in developing and marketing Internet technologies since 1994, when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. She specializes in technical and enterprise SEO, and has been helping corporations adjust their structure and focus to make the most of new media by integrating “search awareness” into their corporate culture since the 90s. As Director of Search Engine Optimization at tronc, Inc. (formerly Tribune Publishing), Carolyn and her team are responsible for technical SEO and organic audience-generation strategies across tronc’s vast portfolio of properties including the Chicago Tribune, Los Angeles Times, Baltimore Sun, and the South Florida Sun-Sentinel. Her team delivers data-driven strategies through a commitment to web-analytics, employee training, and honest reporting.

JOE SINKWITZ, Co-founder, CEO, Intellifluence Having handled sensitive search penalities and reputation management issues for Fortune 500s via consultancy Digital Heretix while also running the largest influencer network on the planet in the form of Intellifluence, Joe’s over 20 years of digital marketing experience in competitive search markets (i.e. payday and insurance) is now put to

use for you live at Affiliate Summit.

JOE SOUSA, Senior Affiliate Coordinator, Fanatics. com Joe has been in the SEO/Affiliate industry since 1998. He started out doing SEO for clients but transitioned into a full time affiliate and affiliate manager. Over the years Joe has built hundreds of different sites in many different niches and has experience in PPC, SEO, video, blogging, affiliate management, and social media. Joe is currently the Affiliate Coordinator for Fanatics.com, FansEdge. com, NBAStore.com, NFLShop.com, shop.MLB. com and other related properties and has won multiple industry awards including the Affiliate Manager of the Year and Exceptional Merchant Pinnacle Awards.

STEPHAN SPENCER, SEO Expert and Consultant Stephan Spencer is an internationally recognized SEO expert, consultant, and bestselling author. He is the co-author of The Art of SEO (now in its 3rd edition), author of Google Power Search (2nd edition), and co-author of Social eCommerce. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan invented a pay-forperformance SEO platform called GravityStream that was also acquired and is now part of Rio SEO. Stephan’s clients post-acquisition have included Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan is a contributor to Harvard Business Review and AdWeek among others, and the host of two popular podcast shows, Get Yourself Optimized (getyourselfoptimized.com) and Marketing Speak (marketingspeak.com). Visit him on the web at stephanspencer.com and follow him on Twitter @ sspencer.

JASON STEELE, Journalist Jason Steele is a nationally recognized journalist specializing in credit cards and award travel. Since 2008, he’s contributed to over 100 of the top personal finance and travel outlets including Credit Karma, Forbes, US News and The Points Guy. Jason has been widely quoted in the mainstream media including the Washington Post, the USA Today and Bloomberg Business Week. Jason also runs a consulting practice called The Steele Team where he helps companies produce and monetize online content using affiliate marketing. Jason is also the founder and producer of CardCon, The Conference for Credit and Credit Card Media.

WADE TONKIN, Senior Affiliate Manager, Fanatics Wade Tonkin has been managing affiliate programs since 1999. He’s currently the Senior Affiliate Manager at Fanatics, running a team that oversees affiliate programs for 30 + ecommerce sites including Fanatics.com, NFLShop.com, MLBShop. com, NBAStore.com, Shop.NHL.com, Lids.com and SportsMemorabilia.com as well as for pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs and more. Wade has been recognized as aWin/ ShareASale Advertiser Team of the Year for 2018, a 2 time AvantLink Affiliate Manager of the Year and is a two time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family and enjoys OrangeTheory workouts and Trail Running.

DAVID VOGELPOHL, Vice President, WP Engine David Vogelpohl is the Vice President of Web Strategy at WP Engine, a WordPress digital experience platform. WP Engine is a global leader in open source focused technology. Since 1996,

David has been building teams which create and market digital experiences for the web, mobile, and beyond. David’s teams at WP Engine focus on WordPress development, WordPress core contributions, and performance marketing. David’s speaking style is focused on actionable-insights inspired by the most recent advancements in digital marketing, seasoned with over 20 years of know-how, and backed by relatable and relevant real-world examples.

CHRISTOPH VON BULOW, CCO (Chief Commercial Officer), Webgears Group Christoph von Bülow has 20 years of experience within various roles in the online media and travel industry in Europe. He started his career at the online advertising arm of one of the biggest publishers in Germany, Hubert Burda Media. This was followed by 2.5 years as Business Development Manager at the European online travel agency (OTA) lastminute.com where he market their advertising inventory. After that he was part of the management team at the European branch of Travelzoo Inc. (NASDAQ: TZOO) and developed the advertising business model in the UK, Germany and Spain. From 2016 to mid-2019 he lead the Operations at HolidayPirates Group in Europe, based in Berlin, Germany, and most recently, he joined the Webgears Group in August 2019 as Chief Commercial Officer (CCO).

CHRISTINA WEAVER, Global Senior Affiliate Marketing Executive, Lovehoney Christina has been working in the affiliate industry for 5 years, previously managing clients from the fashion and beauty space, and now assists with managing the Lovehoney affiliate program across 9 markets. Since being at Lovehoney she has implemented initiatives including Attribution reporting, customer data insights and blogger events at Lovehoney HQ, all pivotal factors in Lovehoney’s recent award commendation. Prior

AARON WEIGUM, Director, Performance Partnerships, ESPN+ Disney Streaming Services Aaron Weigum is the Director of Performance Partnerships for Disney Streaming Services, a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Aaron’s team is responsible for managing the affiliate marketing programs for both ESPN+ and Disney+ as well as the paid media strategy on connected TV device partners, driving new customer acquisition for Disney’s streaming services via these partnerships. Prior to joining Disney, Aaron led business development and affiliate marketing teams at Walmart eCommerce and Rakuten Marketing. Aaron graduated from NYU with a BA in Political Science and currently resides in Brooklyn, NY.

JACQUELINE WLADIS, Sr. Commerce Partnerships Manager, Condé Nast Jacqueline Wladis is responsible for all commerce based merchant and network partnerships for Condé Nast in her current role as Senior Commerce Partnerships Manager. For the past two years she’s worked with a stellar commerce team on rapidly growing affiliate revenue for all of Condé Nast’s esteemed magazines which include Allure, Ars Technica, Architectural Digest, Bon Appetit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, Vogue, and Wired. Previously she led affiliate strategy and advertising for a small fashion/tech startup. Jacqueline graduated from Tulane University with a B.A. in Art History.

This article is from: