Affiliate Summit London 2007 Conference Program by Affiliate Summit

07 Olympia Conference Centre London September 28, 2007

We get you. 1 Weâ&#x20AC;&#x2122;re affiliate marketers, too.

AGENDA

We get you. We’re affiliate marketers, too.

Welcome to Affiliate Summit London 2007 Thank you for joining us at Olympia Conference Centre for Affiliate Summit London 2007. We created the Affiliate Summit conferences because there is a shortfall in communication and education within the Affiliate Marketing industry. We saw a great need for people to have an open and realistic discussion about the performance marketing space. Last July in Miami, video blogger Ze Frank was the Affiliate Summit keynote speaker. He commented on the makings of an affiliate marketer. According to Ze, affiliate marketers are at the very forefront of the connection between commerce and emotion. He also stressed how it’s a very visceral business that we are in, and that we have to live right at the fringe of it to make it work. Things are moving at a frantic pace, and we’ve all got to recalibrate every half year. That reality makes these sorts of get togethers so significant for our professional development. But affiliate marketing isn’t just about trends and technology. When you get into affiliate marketing, you’re getting into relationships. You’re part of an International conversation. Affiliate marketing is performance with innovation and introspection; commerce and camaraderie. We’ve designed an event where top minds and newbies in affiliate marketing can discuss relevant topics and have everyone work together on an exchange of ideas where we can all learn from each other.

The agenda was carefully crafted to be educational, insightful, inspirational and entertaining. It is our hope that you walk away with an action plan that will make your company more successful. Capitalize on the attendees and resources here – there are boundless education and networking opportunities for the taking at Affiliate Summit London 2007. Thanks for being a part of the conversation with us, Missy Ward & Shawn Collins

We realize that every Pound or Euro in your budget is vital, and through this event, we hope to provide you with the tools you will need to put more money toward your bottom line.

We get you. We’re affiliate marketers, too.

AGENDA Attendee Registration

Location: Registration

Time: 7:00am - 4:00pm

Exhibit Hall

Location: East Hall

Time: 10:00am - 6:00pm

We get you. Weâ&#x20AC;&#x2122;re affiliate marketers, too.

Opening Remarks Location: Auditorium

Time: 9:45am - 10:00am David Hall, Affiliate Window (Emcee)

Affiliate Marketing View from the U.S.

Location: Auditorium

Time: 10:00am - 10:15am Shawn Collins, Co-founder, Affiliate Summit Missy Ward, Co-founder, Affiliate Summit

AGENDA

Session 1A: SEO for the NEW Google/Yahoo!/ MSN Location: Conference Room One

Time: 11:30am - 12:30pm (This session is Open to Full Conference Pass Holders Only) SEO is changing, Google Personalized Results, Google Universal, Ask 3D, PR, Video, Widgets and whatever MSN and Yahoo! have up their sleeves. Don’t be caught unprepared for the new search engine optimization tactics to ensure your rankings and revenues future-protected against old school

tactics that may not work soon. Live examples with real live strategies you can use today! Speaker: Wil Reynolds, Associate, SEER Interactive

Keynote Address Location: Auditorium

Time: 10:15am - 11:00am David Hall, Affiliate Window (Emcee) Linus Gregoriadis, E-consultancy (Keynote speaker) Linus will look at trends in affiliate marketing, relevant to merchants, networks and publishers.

We get you. We’re affiliate marketers, too.

Linus Gregoriadis is Head of Research at E-consultancy. He is the author of E-consultancy’s Affiliate Marketing Networks Buyer’s Guide and the UK Affiliate Census, published at the start of 2007.

AGENDA

Networking Luncheon Location: East Hall or Reception Area

Time: 12:30pm - 1:45pm (Lunch is Open to Full Conference Pass Holders Only)

Session 1B: You Look Great in that Outfit Location: Conference Room Two

Time: 11:30am - 12:30pm

(This session is Open to Full Conference Pass Holders Only)

purchasing decisions. Learn how new sites are using user experience to drive more sales.

Overview of the growing importance of personal networks, recommendations and functionality to online

Speaker: Robert Kelly, Publisher Sales Manager, OSOYOU and TradeDoubler

We get you. Weâ&#x20AC;&#x2122;re affiliate marketers, too.

AGENDA

Session 2A: Reaching Today’s Individual Location: Conference Room One

Time: 2:00pm - 3:00pm

(This session is Open to Full Conference Pass Holders Only) Alison will address the shift of control from companies to consumers. Who are today’s consumers, and how do we address the wishes of and engage with the millions of individuals who want to communicate, instead of ‘the generic consumer’? How is affiliate marketing and web 2.0 fulfilling that need? Affiliates

are an innovative group and can help you talk to the new consumer. What needs to change to ensure that affiliate marketing can still do this in the future? Speaker: Alison Guise, UK Managing Director, Commission Junction and Mediaplex

EXPERIENCED

NURTURING

“Affiliate Window provides tailored account management services to suit our affiliate programmes” deVere Forster, E Commerce Director Dixons.co.uk

Providing affiliate marketing for

We get you. We’re affiliate marketers, too.

0870 990 4228 enquiries@affiliatewindow.com www.affiliatewindow.com

affiliatewindow a division of Digital Window Ltd

AGENDA

Session 2B: Super Affiliate Panel Location: Conference Room Two

Time: 2:00pm - 3:00pm

(This session is Open to Full Conference Pass Holders Only) Super affiliates discuss the hot issues in the industry. Panelists: • Todd Crawford, VP Sales and Business Development, Digital River’s oneNetworkDirect (Moderator) • Keith Budden, Associate, E-Business Assist UK Ltd • Sri Sharma, Managing Director, Net Media Planet • Richard Yendall, CEO, Rpoints Limited

Session 3A: Affiliate Marketing: More Than Banners and Clicks Location: Conference Room One

Time: 3:30pm - 4:30pm

We get you. We’re affiliate marketers, too.

(This session is Open to Full Conference Pass Holders Only)

building a relationship with your website visitors both online and offline.

Optimizing your affiliate sales means more than just banners and text links on your website. It is about

Speaker: Andreas van de Ven, Partner Sales Manager Europe, Lycos Europe GmbH

AGENDA

Session 3B: Optimal Domain Name Strategy for Better Performance on SEO and SEM Location: Conference Room Two

Time: 3:30pm - 4:30pm

(This session is Open to Full Conference Pass Holders Only) Nearly 10% of all paid search clicks-- an estimated $1 billion worth in 2006-- derive from direct navigation traffic, or visitors who directly type a descriptive

Affiliate Marketing Netwerk domain name into their browser rather than searching for the equivalent keyword at the search engine. Yet few Search Engine Marketers understand this type of traffic or even realize that they’re spending many thousands of dollars each month on direct navigation clicks. Speaker: Matt Bentley, Chief Strategy Officer, Sedo

M4N www.m4n.nl

“Click today lead tomorrow”

We get you. We’re affiliate marketers, too.

AGENDA

Cocktail Power Networking Hour Location: TBD

Time: 6:00pm - 7:00pm (This session is Open to Full Conference Pass Holders Only) Join us for cocktails as we finish up Affiliate Summit 2007 UK with some free-form networking.

Sponsored Networking Event Location: TBD

Time: TBD

Come Talk to Me and Wrap Up Location: Auditorium

Time: 5:00pm - 6:00pm

(This session is Open to Full Conference Pass Holders Only) Tell the crowd at Affiliate Summit who you want to meet. During this session, attendees will have the opportunity to go on stage and announce what they were trying to accomplish while in London. For instance, an affiliate might say they’ve got a double opt-in list of 30,000 that performs well for mortgage leads, so who wants to do some business with them? Go up and ask to meet people who can help grow your business. Don’t be shy, be productive. 16

We get you. We’re affiliate marketers, too.

BIOS SPEAKER

What’s The Perfect Product For Making Big Money Online?

Hint: It’s Software. Software Sells! And oneNetworkDirect has everything you need to cash in now: the world’s most popular software products, exclusive revenuegrowing technology and commissions of up to 75% ! To make big money online, software is the perfect product. And oneNetworkDirect is the perfect partner to make it easy. Sign up now at http://onenetworkdirect.com/

oneNetworkDirect So f t w a r e

S e l l s !

We get you. We’re affiliate marketers, too.

Matt Bentley Matt Bentley is a specialist on Internet marketing via the domain channel. He currently serves as Chief Strategy Officer of Sedo.com, the leading online marketplace for the buying and selling of domain names. In this role, Bentley is responsible for mapping out market and product strategy for the entire Sedo organization. In addition to leading Sedo.com, Bentley has brokered some of the highest value sales in the domain industry, served as an expert witness in the area of domain valuation, and been quoted on domain topics in the Wall Street Journal, Financial Times, CNET and elsewhere. Bentley holds a BS in Management Science and Engineering from Stanford University (USA), and a Master’s in International Business from the Euromed-Marseille Graduate School of Business (France).

Keith Budden Keith Budden is widely recognised within the industry as one of the top ten affiliates in the UK. His company E-Business Assist UK Ltd operates a suite of over 50 leading websites across a wide spectrum of markets and special interest groups. Keith has been involved in e-commerce for the last seven years and in IT for longer than he cares to remember! Keith is a regular seminar speaker and has spoken at events for IBM, the CBI, Business Link and the DTI both in the UK and overseas. His seminar sessions are renowned for being humourous, informative and thought provoking.

Shawn Collins Shawn Collins is CEO of Shawn Collins Consulting, an affiliate program management agency; and co-founder of the Affiliate Summit conference. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on WebmasterRadio.FM - Wednesdays at noon EST.

BIOS

Alison Guise

SPEAKER

Alison joined ValueClick in November 2001 as Sales Manager for the Mediaplex adserving and tracking business in the UK. Alison progressed to Country Manager in late 2004. She took over the additional management responsibility of Commission Junction in March 2006. Alison is responsible for running the Mediaplex and Commission Junction businesses for ValueClick. The functions of the Mediaplex business include thirdparty campaign management, ad serving and tracking for advertisers and agencies, as well as advertising management for online publishers. She manages the account management, technology and new business teams. Commission Junction is a leading affiliate marketing network and Alison manages the sales, account management (for publishers and advertisers), network quality, product development and technical service teams.

Prior to joining ValueClick, Alison was Business Development Manager at DoubleClick’s media division and before that she worked for Television New Zealand for over 5 years in roles that included brand marketing, new business sponsorship and entertainment licensing and marketing.

Todd Crawford

Todd Crawford is the Vice President of Sales and Business Development for Digital River’s affiliate network, oneNetworkDirect. Mr. Crawford joined Digital River in May 2006 and is responsible for establishing new affiliate relationships, developing new product features and overseeing the operations for oneNetwork. Todd Crawford helped found Commission Junction in 1998 and acted primarily as the VP of Sales over the next 7 plus years. Although his primary responsibilities were new advertiser acquisition, he also handled many other business initiatives ranging from international expansion in Europe and Asia to industry relations and business development.

We get you. We’re affiliate marketers, too.

Linus Gregoriadis

Linus Gregoriadis is Head of Research at E-consultancy. He is the author of E-consultancy’s Affiliate Marketing Networks Buyer’s Guide and the UK Affiliate Census, published at the start of 2007.

BIOS SPEAKER

David Hall

David Hall established a successful career in advertising sales for the international publishing companies RBI and Quantum, before moving into the online environment for UpMyStreet.com, the very successful and highly regarded local information portal. David has managed to raise the profile of Affiliate Window across the online industry and predominantly with merchant brands. The company now delivers regular training lectures for the UK’s Institute of Direct Marketing (IDM) and is a frequent contributor at forums and events hosted by the UK’s industry body the Internet Marketing Retail Group (IMRG). Affiliate Window’s commitment to improving Affiliate Marketing in the UK has been further endorsed fol-

lowing David Hall’s appointment to chair the Affiliate Marketing Council (run by the IAB) a working group of leading networks to create a best practice/code of conduct.

Robert Kelly

Robert Kelly has been publisher sales manager for two leading UK affiliate networks, DGM and presently TradeDoubler. Having worked in the online industry since 1999, Robert has been part of the market as it evolved from a novelty to an integral part of the marketing mix. Robert’s present role is in advising new entrants to the affiliate marketplace on how to best monetise their sites, though all payment metrics.

Wil Reynolds

Over the past 8 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Today, Wil and his team of search professionals at SEER Interactive, assist clients in maximizing their visibility and sales using search engines.

We get you. We’re affiliate marketers, too.

Sri Sharma

Sri Sharma is the founder and Managing Director of Net Media Planet, an industry-leading online marketing company based in central London, specialising in performance-based search marketing and online media consulting. Since launching in 2004, Net Media Planet has experienced massive growth and success. Recognised as a leading global search marketing partner, Net Media Planet operations span across 20 countries and 10 languages, generating annual client revenues of over £60 million and rising. Before launching Net Media Planet, Sri worked for five years as a Management Consultant at Accenture, advising companies worldwide on online strategy and technology, having gained a Masters Degree in Engineering and Management and a CEng in Chartered Engineering. 23

BIOS SPEAKER

Andreas van de Ven

Andreas van de Ven is managing the affiliate program from Lycos Europe which is branded under the name Partnershop. The affiliate program is active in France, Germany, Netherlands and the UK at the moment. Over the past 10 years he has build up an extensive experience by helping exporting companies in the Netherlands setting up their internet presence. He has also developed and managed an online distribution company in the music industry for 7 years. As Partner Sales manager he is responsible for the acquisition of new resellers for Lycos Premium products as well as managing and supporting the existing resellers in Europe.

Missy Ward

For over 10 years, Missy Ward has been at the helm of companies who have successfully grown their businesses through the pay-for-performance model. Most recently, Missy was the Director of Public Relations for Media Breakaway, LLC – the home of CPAEmpire.com. Before joining Media Breakaway, Missy held various positions in companies where performance-based marketing accounted for a substantial part of the companies’ business models, including Vice-President of Partnership Marketing of eBound Strategies, President of Aluria Software and Vice-President of Marketing for Global Travel International. She is currently a leading authority in the Affiliate Marketing Industry and a Co-founder of Affiliate Summit.

Richard Yendall

Richard founded Rpoints.com, one of the first and most popular cashback reward sites in the UK. Rpoints has introduced many unique concepts to the loyalty model, and has developed into a “Social Shopping” portal by combining community features with the reward system. The company also offers white label loyalty solutions to corporate clients.

We get you. We’re affiliate marketers, too.