Resource Guide - 4 "Must Have" Toolds for Facebook Real Estate Success

Resource Guide: The 4 Must-have Tools for Facebook Real Estate Success

ITEM #1

SMART PHONE

This is the easiest part because all agents should have a Smart Phone. Anything after 2011 (iPhone 4s) is good enough. You need the smart phone because most of your target market – buyers and sellers – will be reading your marketing messages on Smart Phones and you need to know what they’ll be seeing.

Resource Guide: The 4 Must-have Tools for Facebook Real Estate Success

ITEM #2

KNOWLEDGE OF FACEBOOK’S POWER

Facebook “owns” 87% of your target market. That is, 87% of people of Australian Home Owners are Facebook users and Facebook owns their details – who they are, where they go and what they do. Facebook owns this astonishing amount of information and if you want to access it you need to play by Facebook’s rules. If you don’t, Facebook will delete your account faster than you can say, “Where the Zuckerberg has my database gone?” Don’t believe it – ask an experienced Facebook marketer. Facebook are brutal and unforgiving because they hold all the information and they guard it ruthlessly. Consider yourself warned! Find out all you need to know in this FREE report, Demystifying Facebook Marketing

Resource Guide: The 4 Must-have Tools for Facebook Real Estate Success

ITEM #3

CONSISTENT SYSTEM

Gaining trust from your service area (and a large amount of listing enquiry) is all about being consistent and that means your Facebook Page needs to be constantly updated, engaging and fresh. Do this and you can expect around 10 listings per 1,000 Facebook users per year. So whoever is the most active Agent on Facebook is the one that gets the business. If you don’t do it then you can expect the agent that is the one engaging the Facebook users in your service area to get the business. There are Agents in suburbs of Australia right now that “OWN” the Facebook space for their service area already because they were first and they most active. They have effectively “shut out” their competitors from this incredibly valuable source of listings. BUT, how do you do it without spending your life on Facebook? Get a Facebook Content Calendar and automate the process for about $1 a day. Automated Facebook Content Calendars work even when you don’t with regular updates, comments and engagement that work like a secret weapon winning you business 24/7/365 days a year. They don’t always open the old-fashion email newsletter. People tend to see Facebook posts because they’re less intrusive, they’re easier to read and they’re more regular and consistent. Own Your Patch Facebook Content Calendars keep your Facebook Page alive and engaged for about $1 a day

Resource Guide: The 4 Must-have Tools for Facebook Real Estate Success

ITEM #4

MARKETING AUTOMATION PARTNER

The best agents outsource everything so all they do is list, sell and negotiate. Whilst Facebook is a powerful source of information and somewhat of a “Greenfield Opportunity” that you can take advantage of very quickly you need to realise that you are still a Real Estate Agent and the most valuable tools are the ones that keep you in front of Buyers and Sellers. A stealth method for doing this is Just Listed Ads over Facebook. As the name suggests, the tired and cumbersome old Just Listed Brochure to the local neighbourhood can now be delivered Better, Faster, Cheaper. Now you can deliver 1,000 geographically targeted ads to the residents people immediately around your latest listing in less than 2 minutes and for less than $50. Plus, you receive a delivery report showing who received the ad, what they did and where they went. Have a look at Just Listed Ads over Facebook.

Turn static files into dynamic content formats.

Create a flipbook