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Love is in The Air

Love is in The Air

It is amazing how many phone calls I receive on a daily basis from agents and clubs when the transfer window isn’t open, but as soon as January 1st arrives, I have to keep my mobile on charge pretty much for 24 hours.

This window has been no different. Even at the level that we operate at, a lot of clubs are awash with money and club’s you wouldn’t expect as well. More wealthy owners are getting involved in the lower leagues and it makes it even harder to compete.

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We know that we have a unique USP. We have history of signing players from lower leagues, brushing them up and then selling them for big money. Whether that be Craig Mackail-Smith or Ivan Toney, Ryan Bennett or Dwight Gayle, it is a persuasive opportunity that we can put forward to young players.

However, whilst that would work in the early years of Darragh MacAnthony’s era, it is proving more and more difficult because players are looking for money as well as the right opportunity, but we continue to work hard in the transfer market.

Our latest success is Ephron Mason-Clark. We signed him from non-league Barnet and he is already proving to be a hit, both in terms of his star quality, but also in terms of his work ethic. Our current manager Darren Ferguson is loving working with him and he is scoring goals and already becoming a fans favourite.

Away from our fortunes at Peterborough United, higher up the pyramid, club’s continue to spend the money like it is going out of fashion. Fees of £20 million isn’t even making newspapers. Just goes to show how regular that occurrence is these days!

Even in the Conference, we have seen clubs breaking the bank for success. I do hope these clubs are being prudent within their means though. We have seen countless examples in the past of clubs spending more than their means and going out of business. You only have to look at Bury to know that things can go pear-shaped.

That is why it is important that the clubs know what their limits are. In the transfer market, the most difficult word to say is no. But often it is the right word to say. We know when to say no at Peterborough United, but it is getting harder and harder if you want to compete.

Up The POSH!

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