AFFLICTION STURGIS 2014 1324 MAIN ST. STURGIS, SD
JULY 30- AUG 11
STORE SET UP
‌July 30 Marcos and myself unloaded and set up the store almost entirely solo. We had help the following day from a couple of local employees hired.
STORE IMAGES
We oďŹƒcially opened for business on Aug 1.
STURGIS 2014 STATS • Attendance at the 74th annual Black Hills Rally in Sturgis South Dakota was down by more than 40% from 2013. • Vendors across the board complained of slow business and sales being down from years prior. • It was estimated that more than 500,000 people would attend this years rally and that number fell short at just over 325,000. • The most probable cause of this fact is that attendees are holding out for the big celebration next year for the 75th anniversary.
Affliction overall sales: • • • • • •
$149,710 Sold 3,419 Units $45,947 Cost of goods 69.31% Margin 1,407 Transactions $109.16 Avg./per sale
Our store layout consisted of men’s product located down the entire left half and women’s product was along the right side of the store. Rally shirts were predominately located in the center of the store along side our feature debut of the Easyrider David Mann series tee’s. The 2014 rally tee and all 3 of the Easyrider styles sold very well. Our tabletop signage dramatically helped aid in the success of these tee’s.
10 BEST SELLING MENS TOPS
#1. A11499 RALLY 2014
#2. A11410 EASYRIDERS LIBERTY
#3. A11390 EASYRIDERS MOONRIDER
#4. A9774 DEATH AWAITS
#5. A9345 ABANDON REVERSIBLE
#6. A8827 AMERICAN SPEED
#7. A8605 ALHAMBRA REVERSIBLE IN 2-COLORWAYS
#8. A9777 ROYAL REVOLUTION
#9. A9884 NAPALM ATTACK
ONE OF OUR TOP SELLING ITEMS ACROSS THE BOARD THE BLACK SKULL WATCH AF4236
ONE EYED BAR TAKEOVER
Aiction day bar takeover at One Eyed Jacks is a specific day that all bartenders, security guards, bar backs, dancers, etc wear our brand to promote the store.
PEEPSHOW Peepshow was an added entertainment factor to the store and an appreciated custom detail for our customers. Easyriders mens tee’s were a top seller to our female clientele wanting to have their tee customized by Peepshow.
LOCAL STURGIS PROMOTIONS
7 out of the 10 days of selling we had a live DJ playing in front to draw attention to the store and give a party vibe for customers.
Live concerts at one of the largest camp grounds and entertainment venue held a Pop Evil concert where the lead singer performed in our 2014 Rally tee.
We also sponsored a couple of fighters in an amateur fight night held at the local Sturgis bar called The Knuckle.
AFFLICTION PAINTS THE TOWN OF STURGIS