INDUSTRIAL DESIGN

Color, Fashion, Style, and the Midcentury Automobile Automobile

Je Stork and Tom Dolle

A beautifully illustrated study of the infl uence of women, fashion, and midcentury design on automobiles

For any readers with an interest in classic American cars, fashion, or midcentury modern design

Includes hundreds of full-color photos and seldom-seen postwar automotive marketing brochures, ads, and other materials

is highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs a er WWII, women suddenly needed cars of their own. By adopting the fashion industry’s yearly model changes, as their own. By adopting the fashion industry’s yearly model changes, as well as hiring many designers and stylists from the fashion industry, the well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication automobile industry made a direct appeal to the rising sophistication and in uence of women. By perfecting the fashion-centric concept and in uence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of planned obsolescence, it became the dominant economic engine of American postwar prosperity. e dramatic photography, elegant of American postwar prosperity. e dramatic photography, elegant fashion, and use of color and materials in midcentury automotive fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn’t been published since it rst marketing imagery of the period hasn’t been published since it rst came out, and this book features some of the best. came out, and this book features some of the best.

About the Authors About the Authors Je Stork is a classic car historian, writer, and researcher. He spent his career is a classic car historian, writer, and researcher. He spent his career in the automobile industry, with over 20 years of marketing experience with the Big Three. He curates a large private automobile collection in Palm Springs, California. Tom Dolle is an award-winning graphic designer with 30 years as a design is an award-winning graphic designer with 30 years as a design studio owner in New York and 20 years as an adjunct professor in Pratt Institute’s Graduate Communication Design program. He is the creative director at Destination PSP, a product design company in Palm Springs, California.

Featured Automotive Manufacturers Ford, Lincoln, Mercury, Edsel, General Motors, Cadillac, Chevrolet, Pontiac, Buick, Chrysler, Imperial, Dodge, Plymouth, DeSoto, American Motors, Nash, Hudson, Kaiser Frazer, Packard, Studebaker

Fashion Designers Pauline Trigere, Valentina, John Frederics, Pierre Balmain, Hubert de Givenchy

Midcentury M odern Designers Eero Saarinen, Isamu Noguchi, Charles Eames, Raymond Loewy

Celebrities Dinah Shore, Betty White, Sonny & Cher, Bob Cummings, Fess Parker, Lloyd Bridges, Robert Taylor, Bill Bixby

ISBN 978-0-7643-6390-0

AVAILABLE MARCH

ISBN: 978-0-7643-6390-0 Size: 12" x 9" (30 4 x 228 mm) Pages: 256 Price: £59.99 Illustrations: 425 color & b/w images Binding: hardcover BISAC: TRANSPORTATION / Automotive / Antique & Classic