Marketing l Advocacy

2021 | softcover 128 pp | 6" x 9" $54.99 | Members: $49.49

Library Signage and Wayfinding Design: Communicating Effectively with Your Users

Mark Aaron Polger | PRINT: 978-0-8389-3785-3 Take a more user-centered approach to crafting library signage with this handy guide. Well-designed signage is clear, direct, and reduces confusion and frustration among library users and library workers alike— and also complies with the Americans with Disabilities Act (ADA), bolstering accessibility. Using the principles and examples laid out by Polger, you’ll learn

À how to spot the telltale features of poor design, from signage that’s wordy, passive aggressive, too small, unfriendly or threatening, to wayfinding that uses inconsistent terminology or different color schemes or typefaces;

À core UX criteria for effective wayfinding design, such as the specific design zones of a sign, appropriate typefaces, color schemata, text to image ratio, text and image sizes, contrast, and viewing distance;

À best practices for ADA compliance; and

À techniques that signage designers can use to better understand users’ perceptions, feelings, and attitudes regarding signage and wayfinding.

2020 | softcover 176 pp | 6” x 9” $54.99 | Members: $49.49

Library Marketing and Communications: Strategies to Increase Relevance and Results

Cordelia Anderson

PRINT: 978-0-8389-4799-9

Shake up your marketing and communications approach by using the big-picture strategies in this book to persuasively communicate your relevance.

2020 | softcover 192 pp | 6" x 9" $67.00 | Members: $60.30

Marketing with Social Media, Second Edition

A LITA GUIDE

Edited by Beth C. Thomsett-Scott

PRINT: 978-0-8389-1631-5

Librarians share insights on how they use their favorite social media tools to promote their library and build community, including platforms such as Snapchat, Tumblr, Instagram, Facebook, and Twitter.

NEW BOOKS IN MARKETING FROM Facet Publishing, UK

PRINT: 978-1-78330-497-4 PRINT: 978-1-78330-471-4 PRINT: 978-1-78330-383-0