Kogan Page New Books January to June 2023

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koganpage.com New Books & Bestsellers January – June 2023

Business & Management Human Resources, Learning & Development Marketing & Communications Logistics, Supply Chain & Operations Skills, Careers & Employability Kogan Page Inspire Risk & Accounting,ComplianceFinance & Banking

Kogan Page is a leading independent business book publisher, publishing content from global business experts on the trends and topics shaping business today. Recognized as Digital Publisher of the Year 2020, Academic & Professional Publisher of the Year 2019 and awarded the International Achievement Award at the Independent Publishers Guild (IPG) Awards, we are committed to accessibility standards and deliver the highest quality content from authors who are leading experts in their field.

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@KoganPage +44 (0) 20 7278 0433

Our Rights team actively works to promote and license translation rights to a network of international publishers through all major book fairs including London, Beijing and Frankfurt, and to rights buyers through email campaigns and digital channels. We have secured translation rights for our books in over 50 languages including Chinese, Vietnamese, Russian, Japanese, Dutch, Greek, Thai, Spanish, Portuguese, Italian, Ukrainian and Korean.

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Business & Management Human Resources, Learning & Development Marketing & Communications Logistics, Supply Chain & Operations Skills, Careers & Employability Kogan Page Inspire Risk & Accounting,ComplianceFinance & Banking

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We are one of few publishers globally to receive the Global Certified Accessible accreditation and ASPIRE verification service gold rating. This certification is the gold standard for accessible publications within the industry. Testament to our work in creating accessibility in digital textbooks, we also achieved the BIC Excellence Plus award, were a finalist for the DAISY Award for Accessibility in Publishing and were awarded the IPG Digital Publisher of the Year Award 2020.

We take action to ensure we are a diverse and representative organization. We are an active member of the Independent Publishers Guild Diversity and Inclusivity Action Group, we support the Publishers Association Inclusivity Action Plan, partner with Creative Access to support under-represented groups entering the creative industries, and monitor representation across our staff and authors.

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25 Cybersecurity

Table of Contents 3 Trade To the Moon 4 The Solutionists 5 Lateral Thinking for Every Day 6 How to Become a World-Class Manager 7 Survive, Reset, Thrive 9 Begin With You 10 Sparking Success 11 In the Moment 12 The Good Retirement Guide 2023 13 The 30 Day MBA 14 How to Write Effective Business English 14 Crypto Wars 14 Positively Purple 14 The Creative Thinking Handbook 14 The Rebuilders 14 Business & Management Disruptive Technologies 16 Decoding the Metaverse 16 Developing Skills for Business Leadership 16 Value Driven Data 16 Be Data Analytical 16 Be Data Driven 16 The Alignment Advantage 17 The Deal Paradox 17 The Business Analysis Handbook 17 Digital & Technology Deep Talent 17 The Enterprise Big Data Framework 17 Accelerated Digital Transformation 17 Human Resources, Learning & Development Sustainable Human Resource Management 18 International Human Resource Management 18 Armstrong's Handbook of Human Resource Management Practice 18 Transforming People Operations 18 Learning Habits 18 Managing Conflict 18 Strategic Workforce Planning 19 The Key to Inclusion 19 Talent Intelligence 19 Organizational Planning and Analysis 19 The Agile Organization 19 Agile Transformation 19 Humans at Work 21 Learning Technology 21 Collaborative Learning 21 Adjacent Learning 21 Neuroscience for Learning and Development 21 Artificial Intelligence for HR 21 Marketing & Communications Fashion Brand Management 22 Purposeful Brands 22 Brand Strategy in Three Steps 22 Brand Storytelling 22 Crisis Communication Strategies 22 Building a Culture of Inclusivity 22 Using Semiotics in Marketing 23 A Marketer's Guide to Digital Advertising 23 Leading Travel and Tourism Retail 23 Next Generation Retail 23 Transforming Sales Management 23 E-Commerce Growth Strategy 23 High-Impact Content Marketing 24 Digital Marketing in Practice 24 Digital Marketing Strategy 24 B2B Customer Experience 24 Transforming the B2B Customer Journey 24 Managing Luxury Brands 24 Logistics, Supply Chain & Operations

25 Climate

26 Data Ethics 26 Accounting, Finance & Banking Big

25 Sustainable

25 Risk,

The Sustainable Business Handbook 25 Strategic

Finance 26 Green and Sustainable Finance 26 Understanding Decentralized Finance 26 Sustainable Investing in Practice 26

Crisis

Lowe's Transport Manager’s and Operator's Handbook 2023 Strategic Sourcing Procurement Compliance & CSR Risk and Management for Business Change Enterprise Risk Management Tech in

25 Effective

To the Moon

DiscoverKeynotethenew

To the Moon is the only initiation you'll need into the world of cryptocurrency, bitcoin, blockchain, NFTs and the people behind their dramatic rise. Taking you on a journey which visits cypherpunks, investigates whether Satoshi actually matters, introduces sea-steading and crypto libertarians, explains how to hack the unhackable, analyses blockchain versus big government and why you need to 'hold on for dear life!', you'll hear the true stories behind this precipitous world.

Table of

• Explores the market hikes and crazy bubbles and regulatory crackdowns

• Explains why, despite its libertarian origins, corporations, government's and sovereign nations have muscled in on crypto

and an anonymous author.

Anthony Day has had a 20-year career supporting the world's largest corporations and governments to engage with innovative technologies. He was COO of Deloitte's EMEA Blockchain team for over three years and was awarded LinkedIn Top Voice for Technology & Innovation in 2021 and founded the Blockchain Won't Save the World podcast – ranked as one of the Top 10 'enterprise' podcasts. He is based in Dublin, Ireland.

New Title

Ebook: 9781398610361 £12.99

Author Information Erica Stanford, based in London, UK is the author of Crypto Wars published by Kogan Page She is the founder and CEO of the UK's most recommended crypto networking and events organization, Crypto Curry Club. She publishes the weekly Crypto Currier industry newsletter as well as Blockchain Industry Review. She is the guest associate lecturer in cryptocurrency at Warwick Business School.

The Meteoric Rise of Blockchain, Cryptocurrency and NFTs and Where They’re Going Next

4 Trade

This book • Introduces bitcoin, and the key personalities, from the first messages on internet forums through to its central place in global finance

tech order and explore everything you need to know about crypto, bitcoin and blockchain, how they started and where they’re going next.

• Describes how bitcoin has become almost conventional and led to crypto, coinbase and NFTs

Crypto-language has become an everyday talking point for millions, and cryptofinance is central to global money. But the rise of bitcoin, blockchain, DeFi and crypto have remained sudden and mysterious.

Edition: 1 Date: 03/05/2023

• Is written by the author of bestselling Crypto Wars: Faked Deaths, Missing Billions and Industry Disruption

Paperback: 9781398610354 £12.99

Introduction:ContentsInthebeginning there was bitcoin 1 In the beginning 2 Drugs, guns and everything else 3 Cats and cruise ships 4 Hackers gonna hack 5 Bubble bubble bubble 6 FOMO: Fear Of Modernizing Orthodoxies. The establishment moves in 7 Blockchain vs governments: Rinse, reject or regulate? 8 What blockchain did: the positive impact from decentralization 9 Everybody wants crypto 10 Creating a new decentralized world: DeFi, NFTs and the metaverse 11 Web 2.5: the old web to the new 12 What have we learnt: buy some stuff, and HODL!

Hardback: 9781398610378 £40.00 Pages: 288 Format (mm): 198x129 Band: Trade Promo Subject: Business Stories

There's no hype. There's no technical jargon. Just a compelling saga of crypto.

ItDescriptionallstartedwithapaper

With an inspiring selection of stories from leading entrepreneurs and organizations, this book illustrates how sustainability solutionists are paving the way to solving the biggest crisis our planet has ever faced whilst driving business innovation and growth. Including plant-based food sources, net-zero technologies and circular platforms, these stories demonstrate how sustainable disruption can transform your business, regardless of size or industry. Solitaire Townsend has been inspiring the world's top brands for over two decades and, along with some of the world's leading solutionists, she invites you to join the answer activists and grow your business while co-creating a better world.

SECTION ONE: The sustainable agenda The solutions century and stepping up to solve The fix-it formula Hope is a business plan The three As SECTION TWO: Change yourself Change your mind Humility Rest, recovery, recharge SECTION THREE: Change the world People + Passion x Plot = Change theory Stan solutionists Pass the mic Solution starters: Make it happen

• Unpacks both the mindset change necessary to lead sustainability efforts without burning out, as well as the practical methods that can transform you into a more sustainable business

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The Solutionists sets out what it takes to join the new generation of entrepreneurs, CEOs and leaders transforming business to create a more sustainable society. Using a change blueprint, this book coaches you through the steps, mindsets and strategies that will put your organization at the forefront and take personal ownership of sustainability solutions.

Edition: 1 Date: 03/04/2023

• Showcases sustainability pioneers like Dame Ellen MacArthur, Christina Figueres and Emmanuel Faber as well as businesses like Max Burger, Grupo Bimbo, Oatley, Unilever and WhoGivesACrap

Description

Keynote

Pages: 240 Format (mm): 198x129 Band: Trade Promo Subject: Innovation

Join the army of pioneering business leaders that are finding solutions to the climate emergency and transforming business by putting sustainability first.

This book

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• Devises a plan to develop a sustainable strategy at work that will participate in combating climate change and grow your business

Author Information Solitaire Townsend is the co-founder and CEO of Futerra, an award-winning sustainability agency. Townsend works with clients like Ikea, Formula 1, Google, the United Nations and Lancôme to make sustainable development happen. The 2008 Ethical Entrepreneur of the Year, she has chaired talks at COP26 in Edinburgh, delivered a TED talk on the creative industries' responsibility to act on climate emergency and is an in-demand sustainability and change speaker. A Forbes contributor, she writes for or has been featured in The Guardian, Management Today, Campaign, Raconteur, and The Independent. She is based in London, England.

In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs.

9 Domino

Paperback: 9781398609327 £9.99 Ebook: 9781398609334 £9.99 Hardback: 9781398609341 £30.00

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The Solutionists

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• Clearly and succinctly explains the importance of lateral thinking, a way of addressing problems, created by Edward de Bono • Is packed with exercises which will help readers approach everyday issues in a more creative way and challenge those things that they have always taken for granted

Edition: 1 Date: 03/01/2023

Hardback: 9781398607972 £40.00 Pages: 224 Format (mm): 198x129 Band: Trade Promo Subject: Business & Management Skills New Title 6 Trade

Table of Contents What is lateral thinking and why do you need it? Example: Steven Spielberg and Jaws Challenge your assumptions 4 Some lateral thinking puzzles to get you thinking How to use De Bono’s Six Thinking Hats to improve meetings and decisions Lateral ways to succeed at interview Ask smarter questions Clever riddles So you think you are open-minded Lateral memory improvement techniques Sometimes it pays to be outrageous 12 Games which promote creativity and lateral thinking Example: Sidney Bernstein and Granada TV 14 More lateral thinking puzzles Analyse problems first: the fishbone method 16 Example: the founding of google A Lateral thinking method: the Random Word 18 Lateral thinking in the office: how to get noticed and promoted 19 How to succeed with study and exams: tips for students 20 The Disney Method for creative ideas Lateral thinking and mathematics – with some puzzles 22 Example: Hannibal crossing the Alps Lateral thinking in art 24 Sneaky tricks in sports More memory methods 26 Using Six Serving Men to understand problems 27 Lateral rock stars: Bowie, Mercury, Madonna, Lady Gaga How to take a different point of view 29 Become a brilliant conversationalist 30 How lateral thinking can improve relationships 31 Wacky word puzzles Use an outsider mindset Clever ways to appear smarter than you are! 34 Try weird combinations 35 What if the opposite were true? Fire up your imagination with these exercises Lateral inventors 38 Take advantage of accidents Sometimes think like a criminal 40 When the world zigs, zag 41 The power of silly questions The greatest bluff 43 Move the kettle! 44 Don’t be a zebra, be a giraffe! 45 Beware these cognitive biases

HarnessKeynotethepower

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This book

• Is written by bestselling author and expert on lateral thinking and innovation, Paul Sloane, whose books have been translated into 14 languages

Ebook: 9781398607958 £12.99

Author Information Paul Sloane is an experienced speaker, course leader and facilitator, based in Surrey, UK. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the bestselling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.

of lateral thinking to develop powerful reasoning techniques, challenge assumptions and help you creatively find unexpected solutions to daily

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• Includes case studies and examples of great lateral thinkers including Lady Gaga, Madonna, Steven Spielberg, Elon Musk and Tim Berners-Lee

NotDescriptionproblems.everyproblemhas an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way,

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Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?

In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and come up with fresh solutions to creative challenges.

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Paperback: 9781398607941 £12.99

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Lateral Thinking for Every Day Extraordinary Solutions to Ordinary Problems

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14 Managing conflict 15 Managing change 16 From manager

2 Great goal setting 3 Inspiring appraisals 4 Optimizing

19 Feedback

• Is based upon the globally successful 'How to Become a World-Class Manager' course, which has been delivered to over 700 CEOs and 25,000 managers in 30 different countries

time 5 Improving communication 6 Better meetings, better results 7 Understanding the customer 8 Creating a standout team 9 Developing me, developing my team 10 Managing up 11 Presenting

Table of Contents

1 21st-century

Over 77% of organizations believe that effective leadership is lacking in the modern workforce. That leaves a huge opportunity for success for anyone who manages to develop their skills to become a world-class leader. Based on a globally bestselling course, this ground breaking book uncovers the secrets of success through key insights across all areas of business, from time management and meetings to developing strategies and building a team.

WhetherDescriptionyou'reanaspiring

Ebook:

potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.

SECTION ONE: Core skills management your with a strategic wellbeing to Being the CEO success skills your people intelligence leadership Difficult conversations 23 Delegation for leaders Coaching your team

How a

Author Information Wayne Clarke is Founding Partner of both the Global Growth Institute and the ‘World Class Manager’ online programme. He has provided leadership guidance to over 700 CEOs and 25,000 managers across the world. He has been recognized as one of the ‘Top 10 most influential thinkers’ by HR Magazine. He is also a visiting lecturer on the MBA and International Business Masters programme at Bayes Business School. As a consultant, he has worked with major organizations such as the BBC, the UN, HSBC and UCL. Wayne is based in London, UK.

Skills and Insights for Unleashing Your Leadership Potential New Title Trade 7

UnlockKeynoteyourfull

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Paperback:

• Is an approachable leadership guide with 24 concise standalone topics, each focusing on a different skill and how it can be developed and deployed

20 Engaging

WorldClass Manager

Hardback:

manager, in middle management or a global executive, How to Become a World-Class Leader provides you with the skills, insights and confidence you need to reach your full potential.

leader 17

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• Includes fascinating interviews and case studies from a variety of international individuals and organizations, spanning across sectors such as hospitality, media, banking, travel, tourism and more

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presence 12 Being

to Become

As a globally renowned leadership expert, Wayne Clarke brings his wealth of insights to this book, distilling the key insights and skills that have led leaders to become world-class in their field. From banking and logistics to hospitality and travel, the diverse case studies included in the book demonstrate that these insights are universally effective, regardless of your industry, specific role or seniority. How to Become a World-Class Leader will equip you with the skills and insights you need to take your career to new heights and reach the higher echelons of leadership.

21 Emotional

18 Influence for

Pages:

leader SECTION TWO: Advanced skills 13 Resilience and

Edition: 1 Date: 03/03/2023 9781398609709 £14.99 9781398609716 £14.99 9781398609723 £45.00 240 Format (mm): 216x138 General Subject: LeadershipThis book

Tackle the falsehoods that pervade the business world From leadership and management to strategy, branding and social media, the Business Myths series equips readers with the insight they need to succeed koganpage.com/myths 9781398608276978139860815397813986078289781398608573 97813986077439781398607781 TONEWTHESERIES

Band: Professional/Academic Subject: Leadership This book

SECTIONorganizationTWO: Reset for growth –Strategy choices 3 What Is the situation and how will It change? 4 How will you win? – Competitive advantage and the right to win 5 Where will you play? – Your who, what, how 6 Setting a definition of success – Intent and boundaries 7 What will stop you and what should you do? – Setting and executing must-win battles

Pages: 240 Format (mm): 234x156

Paperback: 9781398607866 £19.99

• Devises a simple and practical high-growth strategy journey that ensures businesses can continue growing regardless of market volatility or disruption

away. Rather than see it as an obstacle to overcome, integrate it into your strategy planning, tap into your high-growth potential and outperform your competitors. Blow the cobwebs off traditional strategy planning with strategy expert Rebecca Homkes as she divulges the one competitive advantage that will deliver lasting business resilience.

SECTION THREE: Thrive – Building a robust growth organization 9 From reset to thrive – Transitioning through the loop and thrive organizations 10 Thrive – Building a BLAST organization 11 Leadership roles 12 Conclusion

Implementing High-Growth Strategy for Lasting Business Resilience

Strategy is about making choices; you can either choose to fear industry disruption and volatility, or allow Survive, Reset, Thrive to show you how to embrace them and equip you with the tools you need to weave them into everything you and your executive team do when it comes to business planning. With an agile system of stabilization when the going gets tough, to robust situational assessment and planning exercises, learn how your company can discern the way forward and enter hyper growth via land grab, optimization or prioritization strategies.

Survive, Reset, Thrive

Edition: 1 Date: 03/03/2023

• Contains exclusive interviews and case studies from the author's work with business leaders of high-growth companies

1 Setting strategy under uncertainty 2 Survive – Proactive stabilization of the

DiscernKeynoteaway

forward through industry disruption and volatility, and devise a high-growth strategy that will ensure your business thrives and outperforms its DisruptionDescriptioncompetitors.isn'tgoing

Author Information Rebecca Homkes is a high-growth strategy specialist. A lecturer at the London Business School and director at the Strategic Management Centre in London, she works with CEOs and executive teams on developing and executing strategies for growth. Formerly a Fellow at the White House's President's Council of Economic Advisors in Washington DC, she is an in-demand speaker and has directed the McKinsey & Co and LSE Centre for Economic Performance Global Management Project since 2007. She writes for the Harvard Business Review, Bloomberg Businessweek, Fortune and Forbes. She is based in Miami, Florida and London, UK.

New Title Trade 9

8 There are only three ways to hyper-grow – Setting a high-growth path

• Clearly lays out strategy planning processes that are applicable to any industry or company size, from stabilization and situational awareness, to value proposition definition and execution troubleshooting

Ebook: 9781398607873 £19.99

Hardback: 9781398607880 £60.00

Table of uncertainty–SurviveSECTIONIntroductionContentsONE:Strategyunder

This method has been used with executive teams at leading global companies and the author gives you exclusive access to these international case studies and examples to support your understanding of the framework. With Survive, Reset, Thrive, you too can ride the waves of market volatility and industry disruption to enter a sustainable highgrowth strategy. Don't aim for your business to just survive; set it up to thrive.

The work environment and mental health When to get support Where to get support Avoiding burnout

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Author Information

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A new world of work: thriving in a hybrid world

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Paperback: 9781398610316 £12.99 Ebook: 9781398610323 £12.99

Keynote Productivity, collaboration, confidence, success – they all depend on a positive outlook and good mental wellbeing. And your mental health begins with you.

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Hardback: 9781398610330 £40.00 Pages: 256 Format (mm): 198x129 Band: Trade Promo Subject: Work/Life Balance

In this book, renowned mental health expert Petra Velzeboer demonstrates that the true path to a successful career is a mindful approach which prioritizes your wellbeing and mental health. Begin With You draws on case studies, psychological research and the author's first-hand experiences to highlight the methods and strategies that will lead to both a rewarding career and life.

• Highlights not only how you can cultivate your mental wellbeing but also explains how to be a workplace champion and develop an inclusive and collaborative culture

New Title Edition: 1 Date: 03/05/2023

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Too many of us work through burnout and sacrifice our work/life balance to get ahead in our careers. But the real path to success and happiness is by prioritizing your mental wellbeing and developing a positive outlook. It's time to Begin With You.

Table of Contents

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Invest in Your Mental Wellbeing and Satisfaction at Work

The meaning of mental health How mental wellbeing helps you get ahead How to assess yourself

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Improving your mental wellbeing is always the first step to improving your productivity, satisfaction and creativity regardless of your seniority or sector. From self-assessment and time management to building a support network and becoming a mental health champion in the workplace, Begin With You is the complete guide to transforming your life and career for the better.

• Includes insights from experts and mental health champions including Geoff McDonald (former Global VP, Unilever) and Kirstin Furber (People Director, Channel 4)

Reframing anxiety and depression Managing your work/life balance Building a support network The connection between physical and mental health Maintenance and living a great life Making change in your world Knowing when to quit

Begin With You

This book • Features practical guidance and strategies that you can apply in your day-to-day life, all supported by psychological research and insights

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Petra Velzeboer is uniquely positioned to highlight the importance of mental wellbeing at work as she draws upon both her personal experience and professional expertise. She overcame a traumatic childhood to become a counsellor for vulnerable young people before campaigning for improved mental health services. She is based in London, UK.

Petra Velzeboer is a renowned mental health expert, TEDx speaker and CEO of PVL, a mental health consultancy. She is also a psychotherapist with an MSc in Psychodynamics of Human Development and is a qualified ORSC & CTI Certified Coach.

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Edition: 1 Date: 03/04/2023 Paperback: 9781398609587 £12.99 Ebook: 9781398609594 £12.99 Hardback: 9781398609600 £40.00

Success

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• Features unique insights on creative leadership from leaders and pioneers such as Per Larsen (Brand Manager, LEGO), Andrew Reich (former Executive Producer of Friends) and Dave Crawford (Executive of R&D, Walt Disney Imagineering)

9 Imagery

Sparking

UncoverKeynoteyour creative spark and discover how it can revolutionize your leadership.

Sparking Success is a fascinating exploration of how you can spark a creative mindset that will lead to dramatic results for both you and your business. Revolutionize your leadership through the book's practical insights, supported by high-profile interviews and insightful case studies. Studies show that 80% of people feel an increasing pressure to be productive rather than creative at work. Sparking Success not only demonstrates how a creative mindset can be instilled in your business; it also highlights how creativity is a hugely valuable tool for productivity and innovation. Whether you're running a small team or a multinational corporation, the art of leadership has transformed dramatically. The traditional approaches to corporate leadership lack the innovation and fluidity required for success in modern-day disruptive markets. In order to succeed, you need to spark a creative outlook that will allow you to adapt to fast-moving trends and innovations.

Pages: 240 Format (mm): 198x129 Band: Trade Promo Subject: Leadership

Sparking Success is a groundbreaking leadership guide which highlights an innovative approach that will build you into a dynamic, creative and empathetic leader.

• Not only explores the individual benefits of creativity, but also details how a creative mindset can be embedded and sustained within the culture of an organization or team

He is an adjunct faculty member at the University College London School of Management and at Hult Ashridge Business School, and is an instructor at Imperial College London, Sauder Business School, the Irish Management Institute at University College Cork, and at Headspring Executive Development.

New Title Trade 11

He is also an Associate of the Moller Leadership Institute at Churchill College, University of Cambridge and has also featured in publications such as the Financial Times, Sunday Times, Forbes, Fortune Magazine, The Guardian, Fast Company, Business News Daily, and City AM He is based in London, UK. Leader Needs to Develop a Creative Mindset

8 Creating

In this book, Adam Kingl investigates the leaders and businesses across a range of industries who are effectively adopting a creative mindset. From media powerhouses such as Netflix and Disney to major manufacturers such as Bosch and Panasonic, the book clarifies the importance of creativity and innovation for business leaders across all sectors. Each of the book's core chapters poses a challenge or opportunity that will trigger an innovative mindset, before providing insights from notable leaders who have overcome creative challenges.

1 Introduction 2

Description

Author Information Adam Kingl is a speaker, educator, adviser and author who specializes in the areas of leadership creativity, innovation and adaptability.

5 Bringing

Why Every

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This book • Uncovers the importance of creativity for business leaders and details how it can be cultivated on both an individual and organizational basis

7 Nurturing

Table of Contents A new renaissance: how to unite the creative and the corporate the stage: how do we act creatively? a creative team outside ideas into the organization and developing ideas a creative mindset a culture of challenge and collaboration and inspiration the fire of ambition

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This book • Is packed with practical insights and guidance that will be universally appealing to readers across different sectors and levels of seniority

Foreword

innovation 4 Opportunities

There are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In the Moment

Discover the insights and strategies that will help you improve your confidence, communication and creativity in every moment of your professional career.

Description

As both a communication expert and a renowned comedian, Neil Mullarkey is uniquely qualified to demonstrate how you can develop your creativity, communication and confidence in your professional life. With incisive case studies and witty observations, In the Moment is an engaging and illuminating guide to success.

• Is written by a prominent communication expert who has unique and varied expertise, and has worked with major organizations such as Microsoft, Google and Deloitte of Contents by Mike Meyers connection and and and risk and wellbeing planning and go from here?

7 Storytelling

He is also a prominent comedian. He performs weekly at the Comedy Store London and often appears on TV and radio on shows such as QI and The Pentaverate. He is based in London, UK.

New Title Edition: 1 Date: 03/06/2023 Paperback: 9781398610767 £12.99 Ebook: 9781398610774 £12.99 Hardback: 9781398610781 £40.00 Pages: 240 Format (mm): 198x129 Band: Trade Promo Subject: Business & Management Skills

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In the Moment

Author Information Neil Mullarkey is a communication expert. Since 1999, he has delivered hundreds of keynotes and workshops to various organizations, including Microsoft, KPMG, WPP, Saatchi & Saatchi, Vodafone, EY, Google, Deloitte and GSK. He is a guest speaker at London Business School, the London Business Forum and at the Bayes Business School.

Introduction 1 The human

narratives 8 Where do we

• Provides a unique framework for improving your communication skills which has proven success and is supported by academic research and the author's first-hand experience

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2 Collaboration

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Build Your Confidence, Communication and Creativity at Work

teamwork 3 Creativity

Every meeting, presentation and conversation is an opportunity to embrace your confidence and show your creative flair. With insights on collaboration, risk-taking and organization, this book arms you with a complete repertoire of powerful communication tricks and strategies.

NavigateKeynotethe

Edition: 37 Date: 03/01/2023 9781398609167 £19.99 Ebook: 9781398609174 £19.99 Hardback: 9781398609181 £60.00 328 Format (mm): 234x156 Provides guidance on the uncertainty rising UK living costs, pensions, lifestyle and looking after elderly parents

Table of Contents 1 Are you looking forward to retirement? 2 Money and budgeting 3 Pensions 4 Tax 5 Investment 6 Your home 7 Retiring abroad 8 Leisure activities 9 Starting your own business 10 Looking for paid work 11 Voluntary work 12 Health 13 Holidays 14 Caring for elderly parents 15 No one is immortal The Good Retirement Guide 2023

Band: General Subject: Personal Finance & Investment This book •

Inflation is at an all-time high, the cost of living crisis is among us, with no sign of disappearing, but what does this all mean for your retirement?

turbulence of retirement with the 37th edition of this useful and concise guide that deals with the many topics that affect UK retirees.

• Online resources: online directory of useful organizations and contacts, and a budget

With the latest insights on inflation and cost of living, investments, pensions, and tax, The Good Retirement Guide 2023 is the essential, updated guide to ensure you do not miss a step to a successful retirement. Are you considering retirement but are anxious about high living costs, worried about the volatile pensions industry or simply concerned about what retirement will be like? This fundamental edition addresses these topics and includes new content on moving into a cashless society, efficient ways to make lifetime transfers to younger generations and how to take advantage of the tax-free lump sum from a defined-contribution pension scheme. Plan effectively, save efficiently and wholly enjoy your retirement with this latest guide.

Pages:

Paperback:

Jonquil Lowe is an economist and author specializing in personal finance. With a background in stockbroking and then as head of money research at Which?, her career spans 40 years and around 30 books, the latest being The Good Retirement Guide, published by Kogan Page. She is Senior Lecturer in Economics and Personal Finance at the Open University, a Senior Fellow of the Higher Education Academy and an Associate Member of the Chartered Institute for Securities and Investments. Jonquil Lowe is based in Northampton, UK. You Need to Know

Everything

concerning

• Provides concise advice on part and full retirement, including starting a business, shares information on streamlined inheritance tax reporting, unfolding social care policy and changes to Scotland's disability benefits

• New to this edition: how to take advantage of the tax-free lump sum, fears retirees may have regarding moving into a cashless society and efficient ways to make lifetime transfers to their younger relatives

Author Information

About Health, Property, Investment, Leisure, Work, Pensions and Tax Trade 13

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Subject: Business & Management Skills

Paperback: 9781398608474 £12.99 Ebook: 9781398608481 £12.99 Hardback: 9781398608498 £40.00

1e, Nov 2022, 240pp

Band: Trade Promo

Embrace setbacks as opportunities for growth and learn to overcome challenges in business and life. Rights Sold: Korean Learn how to think creatively with this comprehensive handbook, packed with advice, practical tools, useful templates and a tried-and-tested problem-solving model.

Rights Sold: Bulgarian, Chinese (Simplified), Chinese (Complex), Czech, German, Hungarian, Korean, Polish, Portuguese, Russian, Slovak, Spanish, Turkish, Vietnamese Faked Deaths, Missing Billions and Industry Disruption Erica Stanford 1e, Mar 2023, 280pp Paperback: 9781398610514 £9.99 Band: Trade Promo Subject: Business Stories

Band: Trade Promo

Band: General Subject: Career Development Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.

Rights Sold: Korean, Polish

Going from Setback to Comeback in Business and Beyond Sara Tate, Anna Vogt

Express yourself clearly, confidently and professionally with this practical guide to written business English and global business English, for native and non-native speakers alike.

Your Guide to Excellent Professional Communication Fiona Talbot 4e, May 2023, 160pp Paperback: 9781398609952 £14.99 Ebook: 9781398609969 £14.99 Hardback: 9781398609976 £45.00

Build an Inclusive World Where People with Disabilities Can Flourish Kate Nash

Subject: Work/Life Balance

Band: General Subject: Business & Management Skills

1e, June 2022, 296pp Paperback: 9781398606012 £12.99 Ebook: 9781398606029 £12.99 Hardback: 9781398606036 £40.00

Develop an inclusive culture where people can flourish in the world of business while navigating the experience of ill health, disability, accident or injury.

14 Kogan Page Inspire

Rights Sold: Chinese (Simplified), Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Ukrainian, Vietnamese

Uncover the scandals and scams that have rocked the cryptocurrency world and learn how it also could bring positive change for banking and the global economy.

Your Fast Track Guide to Business Success Colin Barrow 6e, Apr 2023, 288pp Paperback: 9781398609877 £14.99 Ebook: 9781398609884 £14.99 Hardback: 9781398609891 £45.00

Your Step-by-Step Guide to Problem Solving in Business Chris Griffiths, Melina Costi, Caragh 2e,MedlicottSept2022, 264pp Paperback: 9781398607064 £16.99 Ebook: 9781398607071 £16.99 Hardback: 9781398607088 £50.00 Band: General Subject: Innovation

The 30 Day MBA Crypto Wars The Creative Thinking Handbook How to Write Effective Business English Positively Purple The Rebuilders New Format Best Seller Best Seller 14 Trade Best Seller Best Seller Best Seller

Your Fast Track Guide to Business Success Colin Barrow 3e, May 2023, 240pp Paperback: 9781398610927 £16.99 Ebook: 9781398610934 £16.99 Hardback: 9781398610941 £50.00

Band: General Subject: Business Managementand Skills

Develop your finance skillset and accelerate your career through the insights and teachings from the world’s top business schools. Rights Sold: Chinese (Simplified)

Finance

The 30 Day MBA in Business

The 30 Day MBA in International Business

Your Fast Track Guide to Business Success Colin Barrow 3e, May 2023, 240pp Paperback: 9781398610965 £16.99 Ebook: 9781398610972 £16.99 Hardback: 9781398610989 £50.00 Band: General Subject: Business Managementand Skills

The 30 Day MBA in Marketing

GeneralBusiness Managementand Skills

30 Day SeriesMBA Accelerate your career without the commitment or cost of an 9781398610927978139861100997813986098779781398610965MBA koganpage.com/the-30-day-mba-series Series the MBA

Develop your marketing skillset and accelerate your career through the insights and teachings from the world’s top business schools. Rights Sold: Chinese (Simplified), Turkish Ebook: Band: General Subject: Business Trade 15

Develop your understanding of international business and accelerate your career through the insights and teachings from the world’s top business schools. Rights Sold: Chinese (Simplified)

Your Fast Track Guide to Business Success Colin Barrow 3e, May 2023, 240pp Paperback: 9781398611009 £16.99 9781398611016 £16.99 Hardback: 9781398611023 £50.00

Expand Your Business Using Web3 Chris Duffey 1e, Feb 2023, 248pp Paperback: 9781398609044 £19.99 Ebook: 9781398609051 £19.99 Hardback: 9781398609068 £60.00 Band: Professional/Academic Subject: Innovation

Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption. Rights Sold: Korean, Portuguese

Develop a Practical Framework to Understand, Evaluate and Respond to Digital Disruption Paul Armstrong 2e, Jan 2023, 216pp Paperback: 9781398609204 £21.99 Ebook: 9781398609211 £21.99 Hardback: 9781398609228 £60.00 Band: Professional/Academic Subject: Innovation

How Organizations Can Harness the Power of Data Jordan Morrow 1e, Aug 2022, 240pp Paperback: 9781398606128 £24.99 Ebook: 9781398606555 £24.99 Hardback: 9781398606562 £75.00

Band: Professional/Academic

Learn to use analytics more effectively, convert data into value, and facilitate smarter and better decision-making for your organization.

Subject: Business Improvement Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.

Disruptive BeLeadershipDevelopingTechnologiesSkillsforBusinessDataAnalytical Decoding the Metaverse Value Driven Data Be Data Driven New Title New Title New Title 16 Business & Management

How to Use Analytics to Turn Data into Value Jordan Morrow 1e, May 2023, 272pp Paperback: 9781398609280 £24.99 Ebook: 9781398609297 £24.99 Hardback: 9781398609303 £75.00 Band: Professional/Academic Subject: Business Improvement

Identifying, Communicating and Delivering Effective Business Solutions with Data Edosa Odaro

Band: Professional/Academic Subject: Business Improvement

1e, May 2023, 240pp Paperback: 9781398608627 £29.99 Ebook: 9781398608634 £29.99 Hardback: 9781398608641 £90.00

Building Personal Effectiveness and Business Acumen Gillian Watson, Stefanie Reissner 3e, Feb 2023, 576pp Paperback: 9781398604964 £49.99 Ebook: 9781398604971 £49.99 Hardback: 9781398604988 £160.00 Band: Professional/Academic Subject: Human ManagementResources

Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.

Translate data into value for your business with this strategic guide to identifying, communicating and developing data solutions and opportunities. Understand the theory and practice of the business and leadership skills needed for success in the workplace with this definitive textbook.

1e, Feb 2023, 240pp Paperback: 9781398608924 £24.99 Ebook: 9781398608931 £24.99 Hardback: 9781398608948 £75.00

A groundbreaking guide to how you can transform your workplace culture, improve your workforce and boost your revenue with the support of talent intelligence software. Upgrade your career and organization with this handbook offering expert guidance on the business analysis role, supported by tools and templates. Techniques to Deliver Better Business Outcomes Helen Winter 2e, June 2023, 296pp Paperback: 9781398610125 £34.99 Ebook: 9781398610132 £34.99 Hardback: 9781398610149 £110.00 Band: Professional/Academic Subject: Project Management successful corporate deals and M&As in the age of digital transformation with inspiring examples, takeaways and insights from top dealmakers. Mergers and Acquisitions Success in the Age of Digital Transformation Michel Driessen, Anna Faelten, Scott 1e,MoellerMar2023, 240pp Paperback: 9781398608115 £34.99 Ebook: 9781398608122 £34.99 Hardback: 9781398608139 £110.00 Band: Professional/Academic Subject: Professional Services ultimate competitive edge by reshaping your transforming your culture and prioritizing your and clients Transform Your Strategy, Culture and Customers to Succeed Richard Nugent 1e, June 2023, 240pp Paperback: 9781398610606 £19.99 Ebook: 9781398610620 £19.99 Hardback: 9781398610637 £60.00 Band: Professional/Academic Subject:

Deliver

Leadership The Alignment Advantage The Business Analysis Handbook The Enterprise Big Data Framework The Deal Paradox Deep AcceleratedTalent Digital TransformationNewTitle New Title New Title New Title New Title Digital & Technology 17

Building Critical Capabilities to Win in the Data Economy Jan-Willem Middelburg 1e, Mar 2023, 568pp Paperback: 9781398601710 £49.99 Ebook: 9781398601727 £49.99 Hardback: 9781398601741 £160.00 Band: Professional/Academic Subject: Digital & Technology

Uncover the

Retain competitive advantage, counter threats and create new opportunities for your organization with this authoritative guide to digital transformation for established organizations.

How to Transform Your Organization and Empower Your Employees Through AI Alexandra Levit, Ashutosh Garg, Kamal Ahluwalia 1e, Feb 2023, 288pp Paperback: 9781398609549 £19.99 Ebook: 9781398609556 £19.99 Hardback: 9781398609563 £60.00

How Established Organizations Can Gain Competitive Advantage in the Digital Age Neetan Chopra

Band: Professional/Academic Subject: Digital & Technology

strategy,

customers

Transform enterprise big data into valuable assets with this comprehensive guide to data analysis, data engineering, algorithm design and data architecture.

Band: Professional/Academic Subject: Digital & Technology

2e, May 2023, 312pp Paperback: 9781398609457 £29.99 Ebook: 9781398609464 £29.99 Hardback: 9781398609471 £90.00

Develop an Agile, Evidencebased Approach to HR to Drive Performance Jessica Zwaan 1e, Mar 2023, 256pp Paperback: 9781398608023 £29.99 Ebook: 9781398608030 £29.99 Hardback: 9781398608047 £90.00

Embed an agile, iterative and evidence-based approach to HR to improve employee experience and drive business results. Gain a complete understanding of how to develop all the key areas of the HR function with this one-stop-shop handbook by the UK's bestselling HRM author. Rights Sold: Czech, Georgian, Mongolian, Polish, Russian

Band: Professional/Academic Subject: Human ManagementResources

Understand how to embed a coherent and collaborative approach to conflict management and prevention in the workplace with this practical guide for HR professionals. Rights Sold: Chinese (Simplified)

Understand the theory and practice of all aspects of international HRM with this textbook which covers crosscultural HRM, comparative HRM and international HRM. Christopher Brewster, Elizabeth Houldsworth, Paul Sparrow, Guy 5e,VernonFeb 2023, 488pp Paperback: 9781398603530 £47.99 Ebook: 9781398603547 £47.99 Hardback: 9781398603554 £150.00 Band: Professional/Academic Subject: Human ManagementResources

Band: Professional/Academic Subject: Human ManagementResources

A Practical Guide to Resolution in the Workplace David Liddle

Understand how to develop learning habits at individual, team and organizational level to build a learning culture that drives individual employee and business performance. Drive a Learning Culture to Improve Employee and Business Performance Sarah Nicholl 1e, Apr 2023, 256pp Paperback: 9781398609129 £29.99 Ebook: 9781398609136 £29.99 Hardback: 9781398609143 £90.00 Band: Professional/Academic Subject: Learning and Development

A Guide to the Theory and Practice of People Management Michael Armstrong, Stephen Taylor 16e, Feb 2023, 800pp Paperback: 9781398606630 £49.99 Ebook: 9781398606647 £49.99 Hardback: 9781398606654 £160.00 Band: Professional/Academic Subject: Human ManagementResources

Use this practical textbook to understand what sustainable HRM is, how to implement it and what the benefits are for employees, organizations, the environment and society. Using HRM to achieve long-term social, environmental and business goals Rafal Sitko 1e, Jan 2023, 312pp Paperback: 9781398606494 £39.99 Ebook: 9781398606708 £39.99 Hardback: 9781398606715 £120.00 Band: Professional/Academic Subject:

Human ManagementResources Sustainable Human Resource Armstrong'sManagementHandbook of Human Resource Management Practice Learning Habits International Human Resource TransformingManagement People Operations Managing Conflict New Title New Title New Title 18 Human Resources, Learning & Development

Use Business and People Data to Drive Organizational Performance Toby Culshaw 1e, Oct 2022, 272pp Paperback: 9781398607231 £29.99 Ebook: 9781398607248 £29.99 Hardback: 9781398607255 £90.00 Band: Professional/Academic Subject: HR Analytics

Building the Capability to Secure Business Performance Rupert Morrison 1e, Sept 2022, 384pp Paperback: 9781398605817 £34.99 Ebook: 9781398605862 £34.99 Hardback: 9781398605879 £110.00

Align staff, skills and resources to meet both the short-term goals and long-term aims of your organization with the second edition of this practical guide. Rights Sold: Chinese (Simplified), Vietnamese

Use this practical guide to understand what talent intelligence is and how to use it to make evidence-based organizational decisions and add business value.

Structures, Processes and Mindsets for the Digital Age Neil Perkin 2e, Mar 2023, 272pp Paperback: 9781398608788 £24.99 Ebook: 9781398608795 £24.99 Hardback: 9781398608801 £75.00 Band: Professional/Academic Subject: OrganizationalDevelopment Understand how to compete effectively in the new world of work by building an agile organizational structure and culture using this practical guide. Rights Sold: Polish, Portuguese

Developing Optimized Talent Strategies for Future Growth Ross Sparkman 2e, May 2023, 280pp Paperback: 9781398607279 £29.99 Ebook: 9781398607286 £29.99 Hardback: 9781398607293 £90.00 Band: Professional/Academic Subject: Talent Management & Recruitment

A Practical Guide to Diversity, Equity and Belonging for You, Your Team and Your Organization Stephen Frost 1e, July 2022, 296pp Paperback: 9781398606135 £29.99 Ebook: 9781398606210 £29.99 Hardback: 9781398606203 £90.00

Strategic Workforce Planning Talent Intelligence The Agile Organization The Key to OrganizationalInclusionPlanning and Analysis Agile TransformationBest Seller Human Resources, Learning & Development 19

Understand how to build a culture of belonging, embrace diversity and achieve real inclusion as an individual, a team and an organization with this practical guide.

Band: Professional/Academic Subject: Talent Management & Recruitment

Build an innovative and flexible organization that can respond rapidly to changing circumstances, retain competitive advantage and keep employees engaged. Rights Sold: Chinese (Simplified), Korean

Band: Professional/Academic Subject: OrganizationalDevelopment Use this practical guide to take a data-driven approach to workforce planning and continuously analyse the organization to allow the business to meet its strategic objectives.

How to Build an Engaged, Innovative and Resilient Business Linda Holbeche 3e, June 2023, 344pp Paperback: 9781398608665 £29.99 Ebook: 9781398608672 £29.99 Hardback: 9781398608689 £90.00 Band: Professional/Academic Subject: OrganizationalDevelopment

The first years of HR made simpler The HR Fundamentals series contains seven succinct, practical guides full of exercises and examples ideal for students and those in the early stages of their HR careers. koganpage.com/hrfundamentals 97813986051459780749483371 9780749483272 9781398603950 9781398605299 9781398604834 9781398605800

Using Insights from Outside the Organization to Develop Workplace Performance David Hayden, Steve George 1e, Feb 2023, 288pp Paperback: 9781398608238 £29.99 Ebook: 9781398608245 £29.99 Hardback: 9781398608252 £90.00 Band: Professional/Academic Subject: Learning and Development

A Complete Guide for L&D Professionals Donald Clark 1e, Jan 2023, 288pp Paperback: 9781398608740 £32.99 Ebook: 9781398608764 £32.99 Hardback: 9781398608757 £90.00

The Art and Practice of Creating the Hybrid Workplace Anna Tavis, Stela Lupushor 1e, Mar 2022, 256pp Paperback: 9781398604230 £24.99 Ebook: 9781398604247 £24.99 Hardback: 9781398604261 £75.00 Band: Professional/Academic Subject: Human

ManagementResource Humans at NeuroscienceCollaborativeWorkLearningforLearning and Development Learning Technology Adjacent Learning Artificial Intelligence for HR Best Seller New Title New Title New Title Best Seller Human Resources, Learning & Development 21

How to Apply Neuroscience and Psychology for Improved Learning and Training Stella Collins 3e, June 2023, 304pp Paperback: 9781398608337 £29.99 Ebook: 9781398608405 £29.99 Hardback: 9781398608412 £90.00 Band: Professional/Academic Subject: Learning and Development

Use this practical guide to think differently about learning and gain insights from outside the business to drive employee performance.

Use this practical guide to embed collaborative learning in your organization to boost employee performance and drive business results.

Use AI to Support and Develop a Successful Workforce Ben Eubanks 2e, Jan 2022, 272pp Paperback: 9781398604001 £29.99 Ebook: 9781398604018 £29.99 Hardback: 9781398604025 £90.00 Band: Professional/Academic

Band: Professional/Academic Subject: Learning and Development Shift your organization's mindset, culture and processes in order to create a human-centric workplace enabled by new technology and organizational design.

Subject: Human ManagementResources Confidently understand and use AI to recruit and develop a successful workforce to thrive in the future world of work with the second edition of this practical guide.Learn how to apply neuroscience efficiently in L&D using this practical, evidence-based guide. Rights Sold: Portugese

Upskill your Workforce and Gain Competitive Advantage through Shared Expertise Nick Hernandez 1e, Apr 2023, 256pp Paperback: 9781398610521 £29.99 Ebook: 9781398610545 £29.99 Hardback: 9781398610552 £90.00 Band: Professional/Academic Subject: Learning and Development

Use this practical book from a learning technology expert to understand what learning technologies are, how they work and assess where budget is best spent to maximize ROI.

Effective Internal Communication For Diversity, Equity and Inclusion

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

Plan, Scale and Market a Successful Fashion Business Alison Lowe 1e, Feb 2023, 344pp Paperback: 9781398609006 £29.99 Ebook: 9781398609013 £29.99 Hardback: 9781398609020 £90.00 Band: Professional/Academic Subject: Branding

Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.

Miri Rodriguez

Priya Bates, Advita Patel

A Purpose-Driven Approach to Branding Jay Mandel 1e, May 2023, 248pp Paperback: 9781398609792 £21.99 Ebook: 9781398609808 £21.99 Hardback: 9781398609815 £60.00 Band: Professional/Academic Subject: Branding

Put Customers at the Heart of Your Brand Story

Learn how to use internal communications to create and sustain an inclusive workplace and ensure everyone feels like they belong and that they are valued.

Understand

Rights Sold: Chinese (Simplified), Ukrainian Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

Band: Professional/Academic Subject: Branding all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.

Amanda Coleman 2e, Mar 2023, 248pp Paperback: 9781398609419 £24.99 Ebook: 9781398609426 £24.99 Hardback: 9781398609440 £75.00 Band: Professional/Academic Subject: Public Relations

Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.

Rights Sold: Japanese, Kazakh, Korean, Russian, Spanish

2e, June 2023, 240pp Paperback: 9781398610088 £21.99 Ebook: 9781398610095 £21.99 Hardback: 9781398610101 £60.00

Subject: Public Relations

How Purpose and Sustainability Drive Brand Value and Positive Change Sandy Skees 1e, Apr 2023, 248pp Paperback: 9781398609839 £21.99 Ebook: 9781398609846 £21.99 Hardback: 9781398609853 £60.00

Band: Professional/Academic Subject: Branding

Fashion Brand Management Brand Strategy in Three Steps Crisis Communication Strategies Purposeful Brands Brand BuildingStorytellingaCulture of Inclusivity New Title New Title New Title New Title 22 Marketing & Communications

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

1e, June 2023, 256pp Paperback: 9781398610392 £29.99 Ebook: 9781398610408 £29.99 Hardback: 9781398610415 £90.00

Band: Professional/Academic

Ukrainian How

Band: Professional/Academic Subject: Digital Marketing Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies. Teach your sales reps how to confront and work through complex challenges using an innovative change management model designed with sales teams in mind.

Band: Professional/Academic Subject: Advertising Improve

Band: Professional/Academic Subject: Retail Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and nonfungible tokens (NFTs) . Understand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.

A Brand-driven Approach to Attract Shoppers, Build Community and Retain Customers Kunle Campbell 1e, Mar 2023, 288pp Paperback: 9781398607989 £24.99 Ebook: 9781398607996 £24.99 Hardback: 9781398608009 £75.00

1e, Feb 2023, 240pp Paperback: 9781398609631 £19.99 Ebook: 9781398609624 £19.99 Hardback: 9781398609648 £60.00

Lead Sales Teams Through Change Grant Van Ulbrich 1e, May 2023, 248pp Paperback: 9781398609082 £24.99 Ebook: 9781398609099 £24.99 Hardback: 9781398609105 £75.00 Band: Professional/Academic Subject: Sales & ManagementAccount

How Businesses Can Sustainably Capture New Profits in Shopping Tourism Sacha Zackariya 1e, Mar 2023, 224pp Paperback: 9781398609501 £24.99 Ebook: 9781398609518 £24.99 Hardback: 9781398609525 £60.00 Band: Professional/Academic Subject: Retail

Use Digital Disruption to Connect with Consumers and Stay Futurefocused Deborah Weinswig, Renee Hartmann

Ebook:

Band: Professional/Academic Subject: Market Research Using Semiotics in Marketing Leading Travel and Tourism Retail Transforming Sales Management A Marketer's Guide to Digital NextAdvertisingGeneration Retail E-Commerce Growth Strategy New Title New Title New Title New Title New Title Marketing & Communications 23

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.

Rights

Transparency, Metrics and Money Shailin Dhar, Scott Thomson 1e, Apr 2023, 248pp Paperback: 9781398609662 £28.99 9781398609679 £28.99 9781398609693 £90.00 your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, and social media content. Sold: Chinese (Simplified), to Achieve Consumer Insight for Brand Growth and Profits Rachel Lawes 2e, Mar 2023, 288pp Paperback: 9781398607644 £29.99 Ebook: 9781398607651 £29.99 Hardback: 9781398607668 £90.00

packaging

Hardback:

Design, Implement and Measure Effective Campaigns Hanne Knight, Lizette Vorster

Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.

A Practical Guide to Delivering Exceptional CX Nick Hague, Paul Hague 2e, May 2023, 256pp Paperback: 9781398608511 £24.99 Ebook: 9781398608528 £24.99 Hardback: 9781398608535 £75.00 Band: Professional/Academic Subject: B2B Marketing

1e, Jan 2023, 320pp Paperback: 9781398606401 £34.99 Ebook: 9781398606739 £34.99 Hardback: 9781398606746 £110.00 Band: Professional/Academic

Learn how to bring customer excellence to your B2B business to retain existing clients and win new business. This bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.

High-Impact Content Marketing Digital Marketing Strategy Transforming the B2B Customer Journey Digital Marketing in Practice B2B Customer Experience Managing Luxury Brands New Title New Title Best Seller New Title New Title 24 Marketing & Communications

Band: Professional/Academic Subject: Digital Marketing Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise. Strategies to Make Your Content Intentional, Engaging and Effective Purna Virji 1e, Feb 2023, 248pp Paperback: 9781398608436 £24.99 Ebook: 9781398608443 £24.99 Hardback: 9781398608450 £75.00 Band: Professional/Academic Subject: Digital Marketing

An Integrated Approach to Online Marketing Simon Kingsnorth 3e, May 2022, 416pp Paperback: 9781398605978 £29.99 Ebook: 9781398605985 £29.99 Hardback: 9781398605992 £90.00 Band: Professional/Academic Subject: Digital Marketing

Rights Sold: Arabic, Chinese (Simplified), Czech, Greek, Russian, Uzbek, Vietnamese

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded introductory textbook which also explores the latest legal and ethical considerations.

Subject: Luxury Marketing Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

A Complete Guide to Contemporary Luxury Brand Strategies Eleonora Cattaneo

1e, Mar 2023, 344pp Paperback: 9781398608870 £34.99 Ebook: 9781398608887 £34.99 Hardback: 9781398608894 £110.00

Increase Leads, Maximize Conversion Rates and Build Loyalty Antonia Wade 1e, Mar 2023, 256pp Paperback: 9781398606807 £29.99 Ebook: 9781398606814 £29.99 Hardback: 9781398606821 £90.00 Band: Professional/Academicl Subject: B2B Marketing

Rights Sold: Portuguese, Vietnamese Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.

A Handbook for Modelling and Managing Complex Risks David Rubens, Simon Rüegger 1e, Feb 2023, 336pp Paperback: 9781398609754 £39.99 Ebook: 9781398609761 £39.99 Hardback: 9781398609778 £120.00 Band: Professional/Academic Subject: Risk Management

Organization-Wide Strategies to Ensure Cyber Risk Is Not Just an IT Issue Larry Clinton 1e, Apr 2022, 264pp Paperback: 9781398606142 £29.99 Ebook: 9781398606395 £29.99 Hardback: 9781398606388 £90.00

Be ready to respond and recover in times of maximum chaos and learn how to create frameworks to prepare for potential high-impact events with this effective handbook.

Drive Performance with Sustainable Strategies for Procurement Patrick Barr 1e, June 2022, 256pp Paperback: 9781398605541 £39.99 Ebook: 9781398605558 £39.99 Hardback: 9781398605565 £120.00

Lowe's Transport Manager’s and Operator's Handbook 2023 Sustainable Procurement Strategic Risk and Crisis Management Effective Strategic Sourcing The Sustainable Business Handbook Cybersecurity for Business New Title New Title Best Seller Risk, Compliance & CSR 25 Best Seller

Transform procurement practices with this step-by-step process to successfully drive sustainability in direct suppliers and up the supply chain.. A Practical Guide to Corporate Social Responsibility in the Supply Chain Jonathan O’Brien 1e, Feb 2023, 296pp Paperback: 9781398604681 £39.99 Ebook: 9781398604698 £39.99 Hardback: 9781398604704 £120.00 Band: Professional/Academic Subject: Procurement

Band: Professional/Academic Subject: Risk Management Achieve digital transformation goals without creating undue risks with this guide to managing cybersecurity from a strategic, business-wide perspective. Rights Sold: Spanish

A Guide to Becoming More Innovative, Resilient and Successful David Grayson, Chris Coulter, Mark 1e,LeeFeb 2022, 328pp Paperback: 9781398604049 £29.99 Ebook: 9781398604056 £29.99 Hardback: 9781398604063 £90.00

Band: Professional/Academic Subject: Business Improvement Make your business more sustainable, and therefore more innovative and profitable, with this practical guide filled with case studies and ‘top tips’.

Band: Professional/Academic Subject: Procurement

Ensure the safe and legal operation of your fleet, adapting to the new rules and processes from Brexit, with this comprehensive guide for the UK's transport and haulage sector.

Glen Davies 53e, Feb 2023, 600pp Paperback: 9781398609914 £64.99 Ebook: 9781398609921 £64.99 Hardback: 9781398609938 £180.00 Band: Professional/Academic Subject: Transport

Successfully design and implement a robust, ethical and environmentally sustainable sourcing strategy to improve business margins and provide a competitive advantage.

A Practical Guide to Reaching Net Zero Goals Martin Massey, Clive Thompson 1e, Dec 2022, 336pp Paperback: 9781398608702 £39.99 Ebook: 9781398608719 £39.99 Hardback: 9781398608726 £120.00 Band: Professional/Academic Subject: Risk Management

Delve into the realities of sustainable investing and discover how to make Environmental, Social and Governance investing work for you with this practical guide offering insightful analysis, expert commentary and progressive solutions.

Learn how organizational data can be governed according to ethical principles with this practical guide.

How DeFi Is Changing the Future of Money Rhian Lewis 1e, Apr 2023, 272pp Paperback: 9781398609372 £29.99 Ebook: 9781398609389 £29.99 Hardback: 9781398609396 £90.00 Band: Professional/Academic Subject: Banking & Insurance Principles and Practice in Banking, Investment and Insurance Simon Thompson 2e, Feb 2023, 496pp Paperback: 9781398609242 £49.99 Ebook: 9781398609259 £49.99 Hardback: 9781398609266 £160.00 Band: Professional/Academic Subject: Banking & Insurance Apply green and sustainable finance principles and best practice in banking, investment and insurance to aid the transition to a low-carbon world and maximize new opportunities. Rights Sold: Chinese (Simplified)

Understand the past, present and future of DeFi to unlock new opportunities, valuable takeaways and gain a competitive advantage in this emerging and rapidly-moving sector.

Paperback: 9781398607903 £34.99 Ebook: 9781398607910 £34.99 Hardback: 9781398607927 £110.00 Band: Professional/Academic Subject: Banking & Insurance

Practical Strategies for Implementing Ethical Information Management and Governance Daragh O’Brien, Katherine O'Keefe 2e, May 2023, 400pp Paperback: 9781398610279 £44.99 Ebook: 9781398610286 £44.99 Hardback: 9781398610293 £140.00 Band: Professional/Academic Subject: Information, Knowledge & Data Management Build and execute resilient risk strategies to manage the business impact of climate change and maximize new opportunities.

How To Prevail in the Age of Blockchain, Digital Currencies, and the Metaverse Igor Pejic 1e, May 2023, 256pp Paperback: 9781398608962 £24.99 Ebook: 9781398608979 £24.99 Hardback: 9781398608986 £75.00 Band: Professional/Academic Subject: Digital & Technology

ESG Challenges and Opportunities Simon Smiles, James Purcell

Understand the ramifications caused by Big Tech's disruption into finance and ensure your organization will profit from blockchain rather than being disrupted by it.

1e, Jan 2023, 312pp

Climate Change Enterprise Risk UnderstandingBigManagementTechinFinanceDecentralized Finance Data GreenEthicsandSustainable Finance Sustainable Investing in Practice New Title New Title 26 Accounting, Finance & Banking New Title

CreatingUnlockSuccessfundamental skills for business success Packed full of smart advice, this million-selling collection will get readers up to speed in no time. Make fast progress, reach career goals and achieve results with the Creating Success series TONEWTHESERIES koganpage.com/creatingsuccess 9781398606111 97813986060989781398606159 9781398606197978139860616697813986056409781398606180 9781398605824978139860546697813986056889781398606173 97813986061049781398605930 3074 - Creating Success Catalogue Ad.indd 1 02/08/2022 16:35

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