McGraw-Hill Higher Education Catalogue 2021

Page 1

Higher Education Middle East & Africa 2021 Catalogue

Us A

Science

• Robust and proven content to support individual learning goals.

McGraw Hill College

McGraw Hill launches New Interactions, one of the most widely recognised ELT series among English foreign language practitioners around the world.

McGraw Hill signs global partnership with LINC to deliver trainingdevelopmentresearch-basedscalable,transformative,sustainable,professionalandteachersolutionsworld-wide

• An open ecosystem to foster a seamless learning experience.

Our tools, platforms, and services are focused on serving the needs of educators and learners through our purposeful technology, proven differentiated pedagogy, and unmatched professional development.

Learning Science is our approach to improving educational outcomes. Grounded in deep insights into how learning happens, it guides us to deliver tools, platforms, and services proven to power performance and achievement. We harness technology and data insights both inside and outside the classroom to ignite the spark between teaching and learning, through:

• Adaptive technology for personalized learning.

• Data and insights to drive decisions. Makes Learning Company 133 Year Journey: From Publishing to Learning Science

A

McGraw Hill McGraw Hill launches; a teaching and learning exchange. McGraw Hill launches the new Connect higher education platform allowing full access through native apps designed for tablet and mobile device users.

McGraw Hill o ers Elevate English an innovative six-level English engagement.andfocusclassroomsforMathprogramsMathOcompleteplatformwithqualityscienceItLearningLanguage(ELL)Course.combinesthelearningandhighglobalcontentaprovendigitalinonecourse.eringouradvancedandScience–Reveal&InspireSciencecontemporarywithhighonrichcontentstudent

What

McGraw Hill ALEKS® Wins Two CODiE Awards for Successful and E ective Education Technology

PayrollACCOUNTING/AUDITINGAccounting 2022

Description: Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 3e is on the accountant’s role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are developing a new course for AIS or incorporating AIS materials into your existing curriculum, Accounting Information Systems 3e will help your students develop the technological skills they need for their future careers.

StrategyOperationsMarketing/AdvertisingManagementManagementMacroeconomicsLeadershipHumanFinanceEconomicsCorporateComputingBusinessBusinessBusinessBankingEconomicsAccounting/AuditingLaw/TaxationMath/StatisticsWriting/CommunicationFinanceResourceManagementandOrganizationInformationSystemsManagement

Description: A modern approach to payroll accounting, Payroll 2022 provides a practitioners’ view of this highly specialized area of accounting. Payroll 2022 incorporatesexamples of real-world companies and highlights the relevance of the course in its coverage of issues that students will face in their careers. Connect: Aneasy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

AccountingACCOUNTING/AUDITINGInformation Systems

AUTHOR(S): Landin EDITION: 8 BINDING: SOFT PUBLICATION DATE: November, 2021 ISBN: 9781264793044.00 WEBSITE:

75736462464545434237272726252217175

5McGraw Hill MEA | Higher Education Catalogue 2021 Contents

AUTHOR(S): Vernon Richardson, Chengyee Janie Chang, Rod E. Smith EDITION: 3 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571080.00 WEBSITE: 9781260571080-emeahttps://www.mheducation.co.uk/ise-accounting-information-systems-

CollegeACCOUNTING/AUDITINGAccounting (A Contemporary Approach)

AUTHOR(S):ManagerialACCOUNTING/AUDITINGAccounting

AuditingACCOUNTING/AUDITING&Assurance Services

Description: Computer Accounting with QuickBooks Online, 3e allows you to teach the latest concepts of QuickBooks in an online environment. Use QuickBooks Online on any device - PC, Mac, tablet, smartphone - no software download or local install necessary! QBO provides a familiar internet-designed user interface for students to grasp accounting concepts while honing cloud computing skills. Students learn about the connection between the software, the general ledger system, and the accounting cycle. CONNECTÔøΩ is now available for Computer Accounting with QuickBooks Online, saving the instructor time by providing auto-graded exercises for students, assessing accuracy of their work in the Quickbooks software.

With Quickbooks Online: A Cloud Based Approach AUTHOR(S): Carol Yacht, Matthew Lowenkron EDITION: 3 BINDING: SOFT PUBLICATION DATE: June, 2020 ISBN: 9781260576030.00 WEBSITE: quickbooks-online-a-cloud-based-approach-9781260576030-emeahttps://www.mheducation.co.uk/ise-computer-accounting-with-

Timothy J. Louwers, Penelope Bagley, Allen Blay, Jerry R. Strawser, Jay C. Thibodeau

Description: As auditors, we are trained to investigate beyond appearances to determine the underlying factsÔøΩin other words, to look beneath the surface. From the Enron and WorldCom scandals of the early 2000s to the financial crisis of 2007ÔøΩ2008 to present-day issues and challenges related to significant estimation uncertainty, understanding the auditorÔøΩs responsibility related to fraud, maintaining a clear perspective, probing for details, and understanding the big picture are indispensable to effective auditing. With the availability of greater levels of qualitative and quantitative information (ÔøΩbig dataÔøΩ), the need for technical skills and challenges facing todayÔøΩs auditor is greater than ever. The author team of Louwers, Blay, Sinason, Strawser, and Thibodeau has dedicated years of experience in the auditing field to this new edition of Auditing & Assurance Services, supplying the necessary investigative tools for future auditors.

EDITION: 8 BINDING: SOFT PUBLICATION DATE: November, 2020 ISBN: 9781260570519.00 WEBSITE: 9781260570519-emea-grouphttps://www.mheducation.co.uk/ise-auditing-assurance-services-

Ray H. Garrison, Eric Noreen, Peter C. Brewer EDITION: 17 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575682.00 WEBSITE: 9781260575682-emea-grouphttps://www.mheducation.co.uk/ise-managerial-accounting-

AUTHOR(S):

AUTHOR(S): M. David Haddock, John Ellis Price, Michael Farina EDITION: 5 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575774.00 WEBSITE: approach-9781260575774-emea-grouphttps://www.mheducation.co.uk/ise-college-accounting-a-contemporary-

Description: Based on the best-selling text by the same author team, College Accounting, A Contemporary Approach, 5e is a streamlined version of the text designed for instructors who teach the course without covering special journals. The authors represent the breadth?of educational environments ensuring that the text is appropriate for all student populations. Throughout, they have adhered to?a common philosophy about textbooks: they should be readable, contain many opportunities for practice, and be able to make?accounting relevant for all.

76 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Description: As the long-time #1 best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer’s Managerial Accounting successfully guides students through the Managerial Accounting course and beyond. Not only does the Garrison text teach students Managerial Accounting concepts in a clear and concise way, but it also asks students to consider how the concepts theyÔøΩre learning will apply to the real-world situations they will eventually confront in their careers. Garrison’s 17th edition improves student learning and fosters course and career readiness with its emphasis on relevance, accuracy, and clarity while also embracing innovation through the incorporation of Data Analytics Exercises. With world class content, combined with the powerful platform of Connect to engage and enhance learning, students are provided with a framework to achieve higher outcomes in their Managerial Accounting course and beyond.

ComputerACCOUNTING/AUDITINGAccounting

98 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Accounting

AUTHOR(S): Vernon Richardson, Katie L. Terrell, Ryan A. Teeter EDITION: 2 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571097.00 WEBSITE: 9781260571097-emea-grouphttps://www.mheducation.co.uk/ise-data-analytics-for-accounting-

Description: Data Analytics in Accounting is designed to prepare your students with the necessary tools and skills they need to successfully perform data analytics. Using the IMPACT Cycle, the authors provide a conceptual framework to help students think through the steps needed to provide data-driven insights and recommendations. Integrated in each chapter, labs provide students with hands on experiences performing analysis using various datasets and tools. Students will perform data analysis using Excel, Access (including SQL), Tableau, IDEA, XBRL, and Weka. With customer feedback in mind, the authors incorporated three new chapters covering tax and capstone projects that focus on both high-level and low-level projects. Additional videos were integrated into Connect to provide more lecture and lab support. This is an innovative course solution that includes cutting-edge content and assessment paired with assignments that help students build the skills they need to succeed.

EconomicsECONOMICS

For Business, 6E

DataACCOUNTING/AUDITINGAnalyticsFor

AUTHOR(S):FinancialACCOUNTING/AUDITINGAccounting Spiceland EDITION: 6 BINDING: SOFT PUBLICATION DATE: September, 2018 ISBN: 9781265578022.00 WEBSITE: 9781260091625-emeahttps://www.mheducation.co.uk/ise-financial-accounting-

Description: Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.Key features: <bullet>Draws on a wealth of contemporary examples to bring economic topics to lifeo Fully updated case studies cover contemporary topics such as banking in the UAE, AmazonÔøΩs acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger. <bullet>Key economic theories explained within the context of modern businesso Updated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life. <bullet>Equips students with a practical toolkit of economics skills for businesso Targeted chapter exercises include concept questions, calculations and graphing practice. <bullet>ConnectÔøΩ resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank. Available with McGraw-Hill EducationÔøΩs ConnectÔøΩ, the well-established online learning platform, which

AUTHOR(S): David Begg, Damian Ward EDITION: 6 BINDING: SOFT PUBLICATION DATE: February,2020 ISBN: 9781526848130 WEBSITE: 9781526848130-emea-grouphttps://www.mheducation.co.uk/economics-for-business-6e-

AUTHOR(S): Edward Blocher, Paul Juras, Steven Smith EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265714550.00 WEBSITE: emphasis-9781265714550-emea-grouphttps://www.mheducation.co.uk/ise-cost-management-a-strategic-

Description: Cost Management: A Strategic Emphasis, byBlocher/Juras/Smith is dedicated to answering the question: Why CostManagement? It answers this question by providing cost-management tools andtechniques needed to support an organization’s competitiveness, improve itsperformance, and help the organization accomplish its strategy.

Description: DonÔøΩt you love those moments in your course when students are fully engaged? When the ÔøΩAha!ÔøΩ revelations are bursting like fireworks? David Spiceland, Wayne Thomas, and Don Herrmann have developed a unique set of materials based directly on their collective years in the classroom. TheyÔøΩve brought together best practices like highlighting Common Mistakes, offering frequent LetÔøΩs Review exercises, integrating the course with a running Continuing Problem, demonstrating the relevance of the course with real-world companies and decision analysis, and conveying it all in a student-friendly conversational writing style. The authors have developed a concise and well-organized learning framework to show students that accounting consists of three major processes: measuring, analyzing, and communicating. By consistently tying each lesson into this framework, instructors can continue to improve student outcomes. After the proven success of the first four editions of Financial Accounting, the fifth edition will continue to motivate, engage, and challenge students. Paired with the market-leading power of the Connect platform, the Spiceland/Thomas/ Hermann author team will truly illuminate the financial accounting course for each student.

CostACCOUNTING/AUDITINGManagement: A Strategic Emphasis

Approach:Each chapter begins with a story line that introduces a set of characters or a business entity facing specific tax-related situations. Examples related to the story line allow students to learn the code in context.

Description: Fundamentals of Financial Accounting introduces students to financial accounting using a balanced mix of conversational wording, clear and concise presentations, and everyday examples, allowing students to grasp concepts fundamental to financial accounting without sacrificing rigor or coverage. It incorporates carefully chosen focus companies that students recognize and engage within their everyday lives. From tech startups to some of the world’s most familiar trademark brands, each chapter opens with an engaging scenario or story using a familiar company. The same focus company is used throughout the entire chapter so that students can see how the concepts and calculations apply to a real-world company they are already familiar with.Fundamentals of Financial Accounting uses peer-reviewed research and careful analysis of data to inform pedagogy and presentation of concepts. For example, the authors research on various approaches to teaching the accounting cycle informed the step-by-step model used in the text -- a model proven to lead to better results in short-term assessment as well as in long-term understanding and application of the material. By breaking the accounting cycle down into more cohesive, bite-sized segments, students develop a stronger

Integrated Examples:In addition to providing examples in-context, we provide “What if” scenarios within many examples to illustrate how variations in the facts might or might not change the answers.More than 100 Videos:Guided Example hint videos provide students with on-demand walk-throughs of key Tax topics, offering narrated, animated, step-by-step solutions to algorithmic variants for select exercises similar to those

EDITION: 12 BINDING: SOFT PUBLICATION DATE: September, 2020 ISBN: 9781260575361.00 WEBSITE: group/category/6839/mcgraw-hill-s-taxation-of-business-entities-2021-edition-9781260575361-emea-https://www.mheducation.co.uk/catalog/product/view/id/451633/s/ise-

Description: FULLY UPDATED FOR 2019 TAX LAWThe bold and innovative McGraw-Hill Taxation series is now the most widely adopted code-based Tax title across the country instructors. ItÔøΩs apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by more than 600 schools.The breadth of the topical coverage, the story line approach to presenting the material, the emphasis on the tax and non-tax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum.Story line

Description: For more than 60 years, Accounting for Governmental & Nonprofit Entities has led the market in governmental accounting. It is a comprehensive government and not-for-profit accounting text, written for students who will be auditing and working in public and not-for-profit sector entities. Originally published in 1951 and written by Professor R. M. Mikesell, this book and the many subsequent editions revised by Professors Leon Hay, Earl Wilson, Susan Kattelus, Jacqueline Reck, Suzanne Lowensohn, and Daniel Neely have given generations of instructors and students a comprehensive knowledge of the specialized accounting and financial reporting practices of government and not-for-profit organizations, as well as an understanding of how those organizations can better meet the information needs of a diverse set of financial statement users and decision makers. The vision of the early authors continues to be reflected in this 19th edition, and their strategy of providing a large and innovative set of instructional support materials prepared and tested in the classroom by the authors continues to be a guiding principle today. The current author team brings to this edition their extensive experience teaching government and not-for-profit courses as well as insights gained from their

AUTHOR(S): Fred Phillips, Shana Clor-Proell, Robert Libby, Patricia Libby

Brian C. Spilker, Benjamin C. Ayers, John A. Barrick, Troy Lewis, John Robinson, Connie Weaver, Ronald G. Worsham

AUTHOR(S): Jacqueline L. Reck, Suzanne Lowensohn, Daniel Neely

FinancialACCOUNTING/AUDITING&Managerial Accounting

1110 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Mcgraw-Hill’sACCOUNTING/AUDITINGTaxation Of Business Entities 2021 AUTHOR(S):Edition

AccountingACCOUNTING/AUDITINGForGovernmental & Nonprofit Entities

EDITION: 19 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575576.00 WEBSITE: 9781260575576-emea-grouphttps://www.mheducation.co.uk/ise-financial-managerial-accounting-

FundamentalsACCOUNTING/AUDITINGOf Financial Accounting

AUTHOR(S): Jan Williams, Mark S. Bettner, Joseph V. Carcello

EDITION: 19 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265669454.00 WEBSITE: nonprofit-entities-9781265669454-emea-grouphttps://www.mheducation.co.uk/ise-accounting-for-governmental-

EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265440169.00 WEBSITE: 9781265440169-emea-grouphttps://www.mheducation.co.uk/fundamentals-of-financial-accounting-

Description: Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students?who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors?emphasize the need for a strong foundation in both aspects of accounting. The authors made data driven revisions focusing?on where students were struggling and updated content accordingly. Updates have also been made to the high-quality end?of chapter problems and new revenue recognition standards.

1312 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

IntroductoryACCOUNTING/AUDITINGFinancial

&

Thomas P. Edmonds, Christopher Edmonds, Philip R. Olds, Frances M. Mcnair, Bor-Yi Tsay EDITION: 6 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575293.00 WEBSITE: 9781260575293-emea-grouphttps://www.mheducation.co.uk/ise-survey-of-accounting-

Description: Survey of Accounting, 6th edition, is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds’ financial and managerial titles such fast-growing successes in the?marketplace, including his unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a?series of accounting cycles. As a new feature, optional guided examples with narration of?select?exercises?like?those assigned have been added into Connect to provide?reinforcement when students need it most.

FundamentalACCOUNTING/AUDITINGFinancial Accounting Concepts

AUTHOR(S): Thomas P. Edmonds, Christopher Edmonds, Philip R. Olds, Mark A. Edmonds, Jennifer Edmonds

AUTHOR(S): Thomas P. Edmonds, Christopher Edmonds

Description: Learning Financial Accounting can often feel like learning a foreign language to students. Before students even grasp the underlying concepts of Accounting, they are immersed in unfamiliar terms, and before students fully realize the purpose of financial statements, they are asked to make detailed recording procedures. This early emphasis on terminology and recording can be a struggle for non-accounting majors to see the relevancy, leading to increased dropouts and higher failure rates. This creates a challenge for Financial Accounting instructors, who must balance the need to engage and retain non-majors while fully preparing Accounting majors for the next level.The authors of Introductory Financial Accounting for Business offer a solution emphasizing an analytical approach to Accounting ÔøΩ teaching students to think like business professionals and speak in terms of bottom-line consequences: How will a given transaction impact my overall business? How can I make better business decisions whether IÔøΩm an accountant, manager, or entrepreneur?Business leaders are demanding that new graduates have these critical thinking skills in order to handle a rapidly changing modern business environment. Today’s students will encounter

ManagerialACCOUNTING/AUDITINGEconomics Business Strategy

Description: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rivalÔøΩs costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

EDITION: 2 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575309.00 WEBSITE: for-business-9781260575309-emea-grouphttps://www.mheducation.co.uk/ise-introductory-financial-accounting-

AUTHOR(S): Michael Baye, Jeff Prince EDITION: 10 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781266071010.00 WEBSITE: strategy-9781266071010-emea-grouphttps://www.mheducation.co.uk/ise-managerial-economics-business-

Accounting For Business

EDITION: 11 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265588076.00 WEBSITE: concepts-9781265588076-emea-grouphttps://www.mheducation.co.uk/ise-fundamental-financial-accounting-

Description: Students are often overwhelmed by the amount ofinformation presented in the introductory financial accounting course, whileinstructors often want their students to better grasp the big picture of therole financial accounting plays in business. Fundamentals of FinancialAccounting Concepts takes a unique approach to building accounting skills, focusingstudents on financial statement effects while maintaining a more traditionaluse of debits and credits. With this method, the authors drive studentcuriosity and inspire them to ask the ÔøΩwhyÔøΩ questions that get at the heart ofhow accounting works.Through use of the financial statements model andhorizontal transaction analysis, students quickly see how any given businessevent affects the financial statements. With straightforward writing, popular lecturevideos, and a unique approach, Fundamentals of Financial Accounting Concepts equipsstudents with the critical thinking skills needed by future businessdecision-makers and leaders.

AUTHOR(S):SurveyACCOUNTING/AUDITINGOfAccounting

AUTHOR(S):AdvancedACCOUNTING/AUDITINGAccounting

Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik

Description: The approach used by Hoyle, Schaefer, and Doupnik allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this Advanced Accounting textbook, students gain a well-balanced appreciation of the profession. As the 14th edition delves into the many aspects of accounting, it often focuses on past controversies and present resolutions. The Hoyle/ Schaefer/Doupnik textbook shows the development of financial reporting as a product of intense and considered debate that continues today and into the future.Students easily comprehend concepts because of the textbook’s highly praised conversational tone along with the engaging, lively, and consistent writing style, all of which has contributed to making this the market-leading textbook for Advanced Accounting. The SmartBook 2.0 adaptive reading tool and algorithmic problems have been included in the new edition, along with the latest accounting standards.

| Higher Education

EDITION: 8 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781260575927.00 WEBSITE: accounting-9781260575927-emea-grouphttps://www.mheducation.co.uk/ise-fundamentals-of-advanced-

AUTHOR(S): Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik

EDITION: 14 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575910.00 WEBSITE: 9781260575910-emea-grouphttps://www.mheducation.co.uk/ise-advanced-accounting-

1514 McGraw Hill MEA | Education Catalogue 2021McGraw Hill MEA Catalogue 2021

AUTHOR(S): Frank G.H. Hartmann, Kalle Kraus, GÔøΩran Nilsson, Robert N. Anthony, Vijay Govindarajan

Higher

AUTHOR(S): Ray Whittington, Kurt Pany EDITION: 22 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260598087.00 WEBSITE: assurance-services-9781260598087-emea-grouphttps://www.mheducation.co.uk/ise-principles-of-auditing-other-

Description: The 22nd edition of Principles of Auditing & Other Assurance Services provides a carefully balanced presentation of auditing theory and practice. Written in a clear and understandable manner, it is particularly appropriate for students who have had limited or no audit experience. The approach is to integrate auditing material with that of previous accounting financial, managerial, and systems courses.

Description: The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Students have access to a wealth of diverse analytical cases, balanced with current content and international examples. Key features of this new edition include: <bullet>Fully revised to incorporate current methods in management control <bullet>New chapters on Managers, Human behaviour and Organizations, Risk Management and The controllers - past, present, future. <bullet>New coverage of topics such as Risk management, Sustainability, Globalisation and Ethics.ÔøΩ. <bullet>New end-of-chapter and additional cases that cover chapter topics and provide questions and discussion topics for students to put their knowledge to practice. <bullet>Full coverage of current management control systems roles and responsibilities, including controllers, BU-controllers and the CFO <bullet>Learning Objectives at the beginning of each chapter provide a structure for students to progress

PrinciplesACCOUNTING/AUDITINGOfAuditing & Other Assurance Services

EDITION: 2 BINDING: SOFT PUBLICATION DATE: November, 2020 ISBN: 9781526848314.00 WEBSITE: 9781526848314-emea-grouphttps://www.mheducation.co.uk/management-control-systems-2e-

Description: The approach used by Hoyle, Schaefer, and Doupnik Fundamentals of Advanced Accounting, 8th edition, is ideal for those schools wanting to cover 12 chapters in their Advanced Accounting course. This concise Advanced Accounting textbook allows students to think critically about accounting, just as they will do preparing for the CPA exam. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and will into the future.Students easily comprehend concepts because of the textbook’s highly praised conversational tone along with the engaging, lively, and consistent writing style, all of which has contributed to making this the market-leading textbook for Advanced Accounting. The SmartBook 2.0 adaptive reading tool and algorithmic problems have been included in the new edition, along with the latest accounting standards.

ManagementACCOUNTING/AUDITINGControl Systems, 2E

FundamentalsACCOUNTING/AUDITINGOf Advanced Accounting

AccountingBANKING And Management Of The Agribusiness

Description: While many texts characterize themselves as having either a user approach or a preparer approach, Williams, Financial Accounting is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the Ethics, Fraud & Corporate Governance, Your Turn and Case in Point boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will prepare them for future accounting courses. The authors made data driven revisions focusing?on where students were struggling and updated content accordingly. Updates have also been made to the high-quality end?of chapter problems and real-world examples.

AUTHOR(S): Correia, Carlos/Langfield-Smith, Kim/Thorne, Helen

AUTHOR(S): A. James Barnes, Eric L. Richards, Tim Lemper

ManagementACCOUNTING/AUDITINGAccounting: South African Edition

EDITION: 14 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570960.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/ise-law-for-business-9781260570960-

AUTHOR(S):Industry

Description: This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing indepth analysis of the challenges of strategic management at a range of companies.This edition includes: <bullet>A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder). <bullet>Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories. <bullet>Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi,

1716 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Jan Williams, Mark S. Bettner, Joseph V. Carcello

AUTHOR(S):FinancialACCOUNTING/AUDITINGAccounting

EDITION: 18 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781260575583.00 WEBSITE: 9781260575583-emea-grouphttps://www.mheducation.co.uk/ise-financial-accounting-

Description: A focus on readability and proven pedagogical devices ensures Law for Business is a student-friendly perspective that will aid students in their comprehension and critical analysis of often complex topics in business law. ItÔøΩs comprehensive, yet concise approach is appealing to both students and instructors alike giving instructors flexibility and students the ability to understand the fundamental importance of how legal issues impact decision making in business.

Massimo Sargiacomo EDITION: 1 BINDING: BXHC PUBLICATION DATE: December, 2016 ISBN: 9781526818959.00 WEBSITE: agribusiness-industry-9781526818959-emeahttps://www.mheducation.co.uk/accounting-and-management-of-the-

Description: There are no doubts at all that Agribusiness activities and Food are on the political agenda of any country in the world, as well as on the tables of many supranational organizations, as a pivotal point for the future of human beings. According to the World Bank 2016 Report on Enabling the Business of Agriculture, ÔøΩthe challenge of feeding a world population of 9 billion people by 2050 can be met only through vibrant, productive, profitable and sustainable food and agriculture sectorsÔøΩ (World Bank Group, 2016, p. VII).

Indeed, in the last decade the growing international debate on the Agribusiness sector and Food industry witnesses the increasing concern on the different issues pertaining to economic sustainability, innovation, accounting, quality, management, safety, etc...(e.g.: FAO, 2016; WFP, 2016), whose different perspectives cannot allow to concurrently answer to all the main questions, as per their paramount importance for the future of the planet. By adopting a managerial and accounting perspective, in this volume we seek to provide some answers to specific issues related to the wine, chocolate, coffee, diary, poultry and beekeeping industry, at the same time paying attention to financial statement analysis of theexisting companies in the broad BUSINESS LAW/TAXATION Law For Business

EDITION: 1 BINDING: SOFT PUBLICATION DATE: July, 2014 ISBN: 9781308244754.00 WEBSITE: edition-9780077116903-emeahttps://www.mheducation.co.uk/management-accounting-south-african-

BUSINESS DynamicLAW/TAXATIONBusiness Law: The Essentials

BUSINESS EmploymentLAW/TAXATIONLawFor Business

The Legal And Regulatory Environment Of Business

Description: Bennett-Alexander and Hartman’s Employment Law for Business addresses employment law and employment decisions from a managerial perspective. This textbook shows students how to manage effectively and efficiently, with full comprehension of the legal ramifications of their decisions. Students learn to analyze employment law facts using concrete examples of thorny management-related legal dilemmas. The authors illustrate the various methods that can be used to reach a resolution, so that students understand how to make their own business decisions based on legal considerations.

AUTHOR(S): Nancy K. Kubasek, M. Neil Browne, Daniel J. Herron, Lucien Dhooge, Linda Barkacs EDITION: 5 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570380.00 WEBSITE: essentials-9781260570380-emeahttps://www.mheducation.co.uk/ise-dynamic-business-law-the-

BUSINESS LAW/TAXATION

Description: Emphasis on how law applies in the context of business through comprehensive, yet concise coverage makes Kubasek’s, Dynamic Business Law: The Essentials, a notable student-focused approach. Enhance studentÔøΩs critical thinking skills, spark engagement, and focus on business relevance using assignable real-world simulations, an interactive reading experience, and auto graded analytical assets.

1918 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

BUSINESS FundamentalsLAW/TAXATIONOfTaxation 2022 Edition

EDITION: 10 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781264704668.00 WEBSITE: 9781264704668-emeahttps://www.mheducation.co.uk/employment-law-for-business-

EDITION: 19 BINDING: SOFT PUBLICATION DATE: February, 2021 ISBN: 9781264734320.00 WEBSITE: of-business-9781264734320-emeahttps://www.mheducation.co.uk/the-legal-and-regulatory-environment-

Description: Emphasizing a hands-on approach to tax education, every concept introduced in Fundamentals of Taxation includes meaningful exercises that allow students to reinforce what they are learning. This book is designed to not only expose beginning tax students to tax law, but to also teach the practical intricacies involved in the preparation of a tax return.To train tomorrowÔøΩs tax preparers to handle the complex U.S. tax law, Fundamentals of TaxationÔøΩs author team has devised four primary teaching advantages:The text is organized closely to follow the IRS tax forms. Actual tax forms are incorporated throughout the text, giving students the opportunity to understand the principles behind tax law while they learn how to work with clients to obtain the information they will need to complete tax forms. Proper reporting of tax issues are illustrated. The authors present a tax issue, discuss the legal requirements, illustrate the proper tax form placement, and show the completed form in the text, mixing practical and legal implications of tax preparation.Integration of an individual income tax software package (TaxACT).The authors supplement the text with citations of relevant tax authorities such as the Internal Revenue Code, Treasury Regulations, Revenue Rulings, Revenue Procedures,

AUTHOR(S): Dawn D. Bennett-Alexander, Laura P. Hartman

AUTHOR(S): Marisa Anne Pagnattaro, Daniel R. Cahoy, Julie Manning Magid, Peter J. Shedd

AUTHOR(S): Cruz EDITION: 15 BINDING: SOFT PUBLICATION DATE: January, 2022 ISBN: 9781264910298.00 WEBSITE: 2019-edition-cruz-deschamps/M9781259917080.htmlhttps://www.mheducation.com/highered/product/fundamentals-taxation-

Description: Built on a foundation on property law, lead author, Marissa Pagnattaro from University of Georgia, and the entire authorship team, bring a fresh perspective emphasizing the importance of understanding laws and regulations that are fundamental foundations for business in The Legal and Regulatory Environment of Business. Using court cases and engaging examples in the Sidebars of the text that are relevant for business, the authors underscore how learning about the law is essential to understand how the law can be used for strategic advantage and how to develop sustainable business practices. This emphasis, along with the rich array of cases and examples, makes the text suited for both legal environment and business law courses.

BUSINESS LAW/TAXATION Law, Business And Society

Description: FULLY UPDATED FOR 2019 TAX LAWThe bold and innovative McGraw-Hill Taxation series is now the most widely adopted code-based Tax title across the country instructors. ItÔøΩs apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by more than 600 schools.The breadth of the topical coverage, the storyline approach to presenting the material, the emphasis on the tax and nontax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum.Storyline Approach: Each chapter begins with a storyline that introduces a set of characters or a business entity facing specific tax-related situations. Examples related to the storyline allow students to learn the code in context.Integrated Examples: In addition to providing examples in-context, we provide “What if” scenarios within many examples to illustrate how variations in the facts might or might not change the answers.More than 100 Videos: Guided Example hint videos provide students with on-demand walk-throughs of key Tax topics, offering narrated, animated, step-by-step solutions to algorithmic variants for select exercises similar to those assigned.

AUTHOR(S): Brian C. Spilker, Benjamin C. Ayers, John A. Barrick, Troy Lewis, John Robinson, Connie Weaver, Ronald G. Worsham

AUTHOR(S): Tony Mcadams, Kiren Dosanjh Zucker, Kristofer Neslund, Kari A. Smoker EDITION: 13 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260570601.00 WEBSITE: 9781260570601-emeahttps://www.mheducation.co.uk/ise-law-business-and-society-

EDITION: 4 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781260570663.00 WEBSITE: managerial-approach-theory-to-practice-9781260570663-emea-grouphttps://www.mheducation.co.uk/ise-legal-environment-of-business-a-

EDITION: 24 BINDING: SOFT PUBLICATION DATE: August, 2020 ISBN: 9781260575989.00 WEBSITE: 9781260575989-emea-group/category/6839/ise-principles-of-taxation-for-business-and-investment-planning-2021-edition-https://www.mheducation.co.uk/catalog/product/view/id/451639/s/

Of Individuals And Business Entities 2021 Edition

Description: Legal Environment of Business, A Managerial Approach: Theory to Practice emphasizes bridging the gap between understanding legal doctrines that impact the business environment and how business owners and managers use legal insight to limit liability and manage risk. Its distinct approach focuses on using teaching features, simulations, case studies, examples, and case law that is accessible and engaging because it is specifically tailored for business students.

Description: Law, Business and Society fits both upper-division undergraduate and masters levels courses in legal environment of business, government and business, and business and society. Law, Business and Society takes an interdisciplinary approach, using elements of law, political economy, international business, ethics, social responsibility, and management. Students will find an interesting, provocative reading experience filled with contemporary legal and ethical conflicts emerging from todayÔøΩs news, as well as scholarly results, surveys, polls, data, anecdotes, and other specific details that lend credibility, immediacy, and interest to the reading experience.

Description: Principles of Taxation for Business and Investment Planning focuses on the role taxes play in business and investment decision, presenting the general roles of taxation and discussing its implications for all taxpaying entities before delving into a specific exception. The benefit of this approach is a strong grasp of the fundamental principles informing taxation rules: students comprehend the framework of the tax system, making future changes to the tax code easier to understand-no matter how many there are.Unlike traditional introductory titles, Principles of Taxation for Business and Investment Planning downplays the technical detail that makes the study of Taxation convoluted and off-putting for business students. This title shows students that an understanding of Taxation is not only relevant, but critical to their success in the business world. Don’t just teach your students the tax code; teach them how the tax code affects business decision making with the 2021 edition!

EDITION: 12 BINDING: SOFT PUBLICATION DATE: August, 2020 ISBN: 9781260575330.00 WEBSITE: 9781260575330-emea-group/category/6839/ise-mcgraw-hill-s-taxation-of-individuals-and-business-entities-2021-edition-https://www.mheducation.co.uk/catalog/product/view/id/451624/s/

McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021 BUSINESS Mcgraw-Hill’sLAW/TAXATIONTaxation

AUTHOR(S): Sean Melvin, Enrique Guerra-Pujol

BUSINESS PrinciplesLAW/TAXATIONOfTaxation

AUTHOR(S): Sally Jones, Shelley C. Rhoades-Catanach, Sandra R. Callaghan

For Business And Investment Planning 2021 Edition

BUSINESS LAW/TAXATION Legal Environment Of Business, A Managerial Approach: Theory To Practice

2120

Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

BUSINESS AppliedMATH/STATISTICSStatisticsIn Business And Economics

AUTHOR(S): David Doane, Lori . Seward EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597646.00 WEBSITE: economics-9781260597646-emea-grouphttps://www.mheducation.co.uk/ise-applied-statistics-in-business-and-

EDITION: 11 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781264966745.00 WEBSITE: 9781264966745-emeahttps://www.mheducation.co.uk/essentials-of-business-law-

EDITION: 1 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260576016.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/ise-business-analytics-9781260576016-

Description: Basic Statistics in Business & Economics provides students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey of descriptive and inferential statistics. Many examples and exercises that focus on business applications are used to illustrate the application of statistics, but also relate to the current world of the college student. A previous course in statistics is not necessary, and the mathematical requirement is first-year algebra. Students are given every step needed to be successful in a basic statistics course. This step-by-step approach enhances performance, accelerates preparedness, and significantly improves motivation. Understanding the concepts, seeing and doing plenty of examples and exercises, and comprehending the application of statistical methods in business and economics are the focus of this book. Today, the practice of data analytics is widely applied to big data. The practice of data analytics requires skills and knowledge in several areas. Computer skills are needed to process large volumes of information. Analytical skills are needed to evaluate, summarize, organize, and analyze the information. Critical thinking skills are needed to interpret and communicate the BUSINESS

Description: Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-world relevance and includes analytics in action, careers, and applications of big data, Artificial Intelligence, and machine learning (including ethical issues). The Doane and Seward authors work as a team, integrating the digital and eBook assets seamlessly. In recognition of a growing interest in analytics training beyond Excel, the textbook now provides an optional introduction to R with illustrations of topics in each chapter. Support for R is further enhanced with Learning Stats modules, tables of R functions, and R-compatible Excel data sets.

AUTHOR(S): Anthony Liuzzo, Ruth Calhoun Hughes

Description: Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily ‘clean’ and/or ‘small’ and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.

Description: The new, eleventh edition of the Essentials of Business Law program is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all the features that have made this title successful, this new edition includes a chapter on the areas of law affected by social media, updated content, and enhanced support materials. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic.The objective of the text throughout its coverage is ease - ease of use, ease of teaching, ease of assessment, and ease of understanding. It has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law.

Basic Statistics In Business And Economics

AUTHOR(S):BusinessMATH/STATISTICSAnalytics

2322 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

BUSINESS EssentialsLAW/TAXATIONOfBusiness Law

BUSINESS MATH/STATISTICS

AUTHOR(S): Douglas A. Lind, William G. Marchal, Samuel A. Wathen EDITION: 10 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597578.00 WEBSITE: economics-9781260597578-emea-grouphttps://www.mheducation.co.uk/basic-statistics-in-business-and-

BUSINESS AUTHOR(S):InterpersonalWRITING/COMMUNICATIONSkillsInOrganizations

AUTHOR(S): Sanjiv Jaggia, Alison Kelly EDITION: 4 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597561.00 WEBSITE: with-numbers-9781260597561-emea-grouphttps://www.mheducation.co.uk/ise-business-statistics-communicating-

Description: Business Communication: A Problem-Solving Approach 2e prepares students to take charge of the communication challenges theyÔøΩll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems and thorough support for designing successful solutions.- Offers the most problem-solving cases and the strongest coverage of ethical communication, style and grammar, visual design, and the job search of any comparable text.

Description: Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey of descriptive and inferential statistics. Its hallmark presentation boasts a step by step approach that was written so clearly that any student can learn and succeed in Business Statistics. Its simple language and use of multiple examples focus on business applications, but also relate to the current world of the college student. This step-by-step approach enhances performance, accelerates preparedness, and significantly improves motivation. Lind’s real-world examples, comprehensive coverage, and superior pedagogy that now includes data analytics coverage, combined with a complete digital solution help students achieve higher outcomes in the course.

2524 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021 BUSINESS

Rentz EDITION: 2 BINDING: SOFT PUBLICATION DATE: January, 2021 ISBN: 9781260571066.00 WEBSITE: communication-problem-solving-approach-rentz-lentz/M9781260088359.htmlhttps://www.mheducation.com/highered/product/business-

AUTHOR(S):Approach

Description: Business Statistics strengthens the connection between the study of business statistics and the study of business analytics. The authors believe that the 4th edition will not only prepare students in basic statistics but will also get them ready and excited about further exploration of data analytics. This edition is available for use with McGraw Hill ConnectÔøΩ, a reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools for better student results.

Suzanne De Janasz, Karen O. Dowd, Beth Schneider EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264554614.00 WEBSITE: 9781264554614-emea-grouphttps://www.mheducation.co.uk/ise-interpersonal-skills-in-organizations-

BUSINESS StatisticalMATH/STATISTICSTechniques

AUTHOR(S): Douglas A. Lind, William G. Marchal, Samuel A. Wathen EDITION: 18 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570489.00 WEBSITE: and-economics-9781260570489-emea-grouphttps://www.mheducation.co.uk/ise-statistical-techniques-in-business-

Description: Interpersonal Skills in Organizations by De Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. Exploding with exercises, cases, and group activities, the book employs an experiential approach suitable for all student audiences. The book is organized into 4 distinct sections (Understanding Yourself, Understanding Others, Understanding Teams, and Leading) that can be used collectively or modularly depending on the instructors’ preferences and students’ needs. The emphasis in this 7th edition focuses on making the text more current, informative, practical, immediately accessible, and applicable.

BusinessMATH/STATISTICSStatistics:Communicating

BUSINESS BusinessWRITING/COMMUNICATIONCommunication:A Problem-Solving

With Numbers

In Business And Economics

EDITION: 4 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571356.00 WEBSITE: developing-leaders-for-a-networked-world-9781260571356-emea-grouphttps://www.mheducation.co.uk/ise-business-communication-

BusinessWRITING/COMMUNICATIONCommunication:Developing

AUTHOR(S): Peter Cardon

EDITION: 4 BINDING: SOFT PUBLICATION DATE: January, 2020 ISBN: 9781526848086.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/corporate-finance-4e-9781526848086-

CORPORATE CorporateFINANCEFinance, 4E

AUTHOR(S): David Hillier, Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe, Bradford D. Jordan

Description: Students preparing to succeed in todayÔøΩs workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.Peter Cardon brings substantial and concrete business-world experience to bear in the textÔøΩs principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks studentÔøΩs language and helps them understand and apply business communication skills in their personal and professional lives.Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.

AUTHOR(S): Stephen G. Cecchetti, Kermit L. Schoenholtz EDITION: 6 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571363.00 WEBSITE: markets-9781260571363-emea-grouphttps://www.mheducation.co.uk/ise-money-banking-and-financial-

Essentials 2021 AUTHOR(S): Timothy J. O’Leary, Linda I. O’Leary, Daniel O’Leary EDITION: 28 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260570755.00 WEBSITE: 9781260570755-emea-grouphttps://www.mheducation.co.uk/ise-computing-essentials-2021-

Leaders For A

Description: The rate of change in the digital information age is clearly increasing, and computer literacy is becoming a prerequisite. The goal of the 28th edition of Computing Essentials is to provide students with an introductory understanding of the concepts necessary for success and to instill an appreciation for the effect of information technology on people, privacy, ethics, and our environment. Today’s students put much effort toward the things that are relevant to them, yet it is sometimes difficult to engage them in other equally important topics like personal privacy and technological advances.Each chapter highlights a most promising career in ITincluding webmaster, software engineer, and database administratorby presenting job titles, responsibilities, educational requirements, and salary ranges. Students see the material relate directly to potential career paths.Each chapter describes how its content is relevant to students’ lives today and critical to their future. Each chapter presents practical tips related to key concepts through the demonstration of interesting and relevant applications. Topics presented focus first on outputs rather than processes and then dive into the concepts and processes. Motivation and relevance are the keys. This text has several features specifically

Description: The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.Understanding and Application <bullet>Clear, user-friendly style <bullet>Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth. <bullet>Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions. <bullet>Chapter links in the margin provide quick cross-referencing to show students the connections between topics.Practice and Proficiency <bullet>Mini and Practical cases present scenarios and questions to practice applying what you have learnt. <bullet>Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty.

Description: Cecchetti& Schoenholtz’s Money, Banking, and Financial Markets 6estays relevant and interesting through the productÔøΩs unique emphasis on theFive Core Principles, the early introduction of risk, an integrated globalperspective, and the integration of FRED data in both the text and problemmaterial. By focusing on the big picture via core principles, Cecchetti teachesstudents the rationale for financial rules and institutional structure so thateven when the financial system evolves, students’ knowledge will not be out ofdate. Be sure to visit the author blog at www.moneyandbanking.com for short, informed discussions onissues in the news, as well as technical points relevant for instructors andstudents alike.ConnectEconomics: McGraw-Hill’s online assignment and assessment tool. Cecchettipaired with Connect Economics provides assignable, autogradable versions ofend-of-chapter problems in static and algorithmic format, as well as test bankcontent and graphing problems. Students receive detailed step-by-step feedbackon assignments and assignable content is fully integrated with the eBook.Students are also able to search, highlight, and take notes within theReadAnywhere eBook and complete SmartBook 2.0 assignments offline. Connectprovides instructors

2726 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021 BUSINESS

ComputingCOMPUTING

Networked World

Money,ECONOMICSBanking And Financial Markets

Description: Environmental Economics is an introduction to the basic principles of environmental economics as they have been developed in the past and as they continue to evolve. The examples discussed in this text represent only a sample of the full range of issues that actually exists. For this reason, the Eighth Edition sticks to the basic ideas and ways that environmental economists have found to make the basic concepts and models more specific and relevant to concrete environmental issues. The basic structure and sequence of chapters in this edition are unchanged although we have reorganized and updated the last section on global issues. The first section of the book is an introduction, beginning with a chapter on what environmental economics is about, followed by one on the basic relationships between the economy and the environment. The next section is devoted to studying the ÔøΩtoolsÔøΩ of analysis, the principles of demand and cost, and the elements of economic efficiency both in market and nonmarket activities. These chapters are not meant to be completely thorough treatments of these theoretical topics; however, given the objective of the book, the introductory chapters are essential. Even those who have had a course in microeconomic principles might find

ContemporaryECONOMICS

Economics

EDITION: 12 BINDING: SOFT PUBLICATION DATE: August, 2020 ISBN: 9781260570625.00 WEBSITE: 9781260570625-emea-grouphttps://www.mheducation.co.uk/ise-contemporary-labor-economics-

EnvironmentalECONOMICS

Labor Economics

12E AUTHOR(S): David Begg, Gianluigi Vernasca, Rudiger Dornbusch, Stanley Fischer EDITION: 12 BINDING: SOFT PUBLICATION DATE: January, 2020 ISBN: 9781526847393.00 WEBSITE: economics-12e-9781526847393-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/459730/s/

AUTHOR(S): James Brickley, Clifford W. Smith, Jerold Zimmerman EDITION: 7 BINDING: SOFT PUBLICATION DATE: November, 2020 ISBN: 9781260571219.00 WEBSITE: organizational-architecture-9781260571219-emea-grouphttps://www.mheducation.co.uk/ise-managerial-economics-

Description: Economics is all around us. It influences our daily lives, our society, political decisions, environmental concerns and the future we leave for our children. The twelfth edition of Economics by David Begg and Gianluigi Vernasca is a focused toolkit for studying economics. It enables the reader to understand how economics underpins the world we live in, by presenting the economic theory in a clear and accessible way and applying it to real world situations.This new edition has been revised and updated to include the latest topics and issues, such as the role of information and the digital economy, immigration, and globalization. This material, combined with a rich array of pedagogical features, encourages students to understand not only our economic past and present, but also our changing world and the way in which economics can make sense of it.Key Features:New chapters on ÔøΩGlobalization, National Sovereignty and the World EconomyÔøΩ and ÔøΩGoverning the MarketÔøΩ;Fully updated chapters, including new and expanded material on behavioural economics and game theory;A range of pedagogical features, including topical case studies, boxes on economic concepts and activity applications, which show the relevance and application of the material;A

AUTHOR(S): Barry C. Field, Martha K Field EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575491.00 WEBSITE: 9781260575491-emea-grouphttps://www.mheducation.co.uk/ise-environmental-economics-

2928 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

ManagerialECONOMICS

Economics,ECONOMICS

Economics & Organizational Architecture

AUTHOR(S): Campbell R. Mcconnell, Stanley L. Brue, David Macpherson

Description: Empower your students to solve todayÔøΩs important business problems with the basic tools of economics and without overwhelming calculus. Ideal for MBA courses, Brickley focus on data-driven decision-making and managerial applications within the structure of an organization. Using multidisciplinary examples, students leverage the underlying economic framework to analyze a variety of problems managers face today. It also provides an in-depth analysis of the firm and corporate governance topics.Brickley paired with Connect Economics provides assignable,auto-gradable versions of test bank content. Assignable content is fully integrated with the eBook. Students are also able to search, highlight, and take notes within the ReadAnywhere eBook and complete adaptive reading assignments offline. Connect provides instructors with powerful reporting tools allowing them to plan, track, and analyze student performance across learning outcomes.

Description: Contemporary Labor Economics 12e presents labor economics as an applied field of micro and macro theory. The authors deliver new and updated discussions of economic trends, public policy issues, content coverage and World of Work examples to help students apply labor economics, while still integrating traditional topics. A consistent framework, as well as a clear, direct and uncluttered writing style, help students grasp concepts regardless of their background training in economics. Connect Economics (McGraw-Hill’s online assignment and assessment tool) pairs with McConnell to provide assignable, auto-gradable versions of the reading and test bank content. Students receive detailed step-by-step feed back on assignments and assignable content is fully integrated with the eBook. Students are also able to search, highlight, and take notes within the ReadAnywhere eBook and complete SmartBook 2.0 assignments offline. Connect provides instructors with powerful reporting tools allowing them to plan, track, and analyze student performance across learning outcomes.

Description: Improve YOUR world. Dean Karlan and Jonathan MorduchÔøΩs Microeconomics 3e is built around the central concept that economics is a powerful and positive tool that students can use right now to improve their world. Microeconomics uses examples and issues that resonate with studentsÔøΩ experience to draw them in and frame ideas to help develop their economic intuition. - Using a balanced approach, students are able to sharpen their own understanding of topics by focusing on the data and evidence behind the effects they see.

Description: Mandel’s M: Economics, The Basics fourth edition focuses on developing a student’s economic literacy without overwhelming to provide a window into what’s happening in the current economy. Michael Mandel is the former Chief Economist for BusinessWeek magazine, now Senior Fellow at the Mack Institute for Innovation Management at The Wharton School of the University of Pennsylvania, as well as Chief Economic Strategist at the Progressive Policy Institute in Washington, DC. Mandel writes in a journalistic style drawing upon news articles and experience throughout the text to present economic concepts in a way that is understandable, relevant, and exciting for a broad audience. The succinct coverage, magazine-like design, and accessible presentation of math and graphs will help instructors overcome the common challenges of this course, and make the material more approachable and attractive to a wide range of students.

EDITION: 3 BINDING: SOFT PUBLICATION DATE: November, 2019 ISBN: 9781260566062.00 WEBSITE: https://www.mheducation.co.uk/ise-economics-9781260566062-emeagroup

Description: Improve YOUR world. Dean Karlan and Jonathan MorduchÔøΩs Economics 3e is built around the central concept that economics is a powerful and positive tool that students can use right now to improve their world. Economics uses examples and issues that resonate with studentsÔøΩ experience to draw them in and frame ideas to help develop their economic intuition. - Using a balanced approach, students are able to sharpen their own understanding of topics by focusing on the data and evidence behind the effects they see. Students are equipped to understand and respond to real-life situations thought their new economic lens and challenged to decided how they will improve their world.-The third edition delivers core economic concepts along with exciting new ideas in economic though and strives to keep students engaged by confronting issues that are important in the world-This text combines a familiar curriculum with material from new research and applied areas such as finance, behavioral economics, and the political economy. Students and faculty will find content that breaks down barriers between what takes place in the classroom and what happens in our nation and our world, with applications that are driven by empirical evidence, data, and research.- Karlan and

Students are equipped to understand and respond to real-life situations thought their new economic lens and challenged to decided how they will improve their world. - The third edition delivers core economic concepts along with exciting new ideas in economic though and strives to keep students engaged by confronting issues that are important in the world.- This text combines a familiar curriculum with material from new research and applied areas such as finance, behavioral economics, and the political economy. Students and faculty will find content that breaks down barriers between what takes place in the classroom and what happens in our nation and our world, with applications that are driven by empirical evidence, data, and research.- Karlan

McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Dean S. Karlan, Jonathan J. Morduch

Description: Guell’s Issues in Economics Today presents economic theory brought to life through current issues with an engaging, conversational style. The 9th edition includes 8 theory chapters introducing the core topics in microeconomics and macroeconomics, and a selection of 40 short issues chapters, from which instructors can pick and choose the issues of most interest to their students. This format allows maximum flexibility for instructors to lay a foundation of theory first or dive right into coverage of today’s current issues. In addition, issues can be organized along themes such as social policy, health and education policy, election year issues, international issues, and business issues, or combined with outside content. Guell’s 9th edition provides content that is timely and relevant for students, flexible enough to fit any course design.

AUTHOR(S): Robert Guell EDITION: 9 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260575767.00 WEBSITE: 9781260575767-emea-grouphttps://www.mheducation.co.uk/ise-issues-in-economics-today-

AUTHOR(S):MicroeconomicsECONOMICS Dean S. Karlan, Jonathan J. Morduch EDITION: 3 BINDING: SOFT PUBLICATION DATE: November, 2019 ISBN: 9781260566642.00 WEBSITE: https://www.mheducation.co.uk/ise-microeconomics-9781260566642emea

AUTHOR(S): Mike Mandel EDITION: 4 BINDING: SOFT PUBLICATION DATE: January, 2020 ISBN: 9781260570571.00 WEBSITE: m-economics-the-basics-9781260570571-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/851045/s/ise-

M:ECONOMICSEconomics, The Basics

AUTHOR(S):EconomicsECONOMICS

IssuesECONOMICSIn Economics Today

3130

EDITION: 22 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570618.00 WEBSITE: https://www.mheducation.co.uk/ise-economics-9781260570618-emeagroup

EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781266052309.00 WEBSITE: 9781266052309-emea-grouphttps://www.mheducation.co.uk/principles-of-economics-

Description: Principles of Economics focuses on seven core principles to produce economic naturalists through active learning. By eliminating overwhelming detail and focusing on core principles, students from all backgrounds are able to gain a deeper understanding of economics. Focused on helping students become ÔøΩeconomic naturalists,ÔøΩ people who employ basic economic principles to understand and explain what they observe in the world around them. COVID-19 pandemic content, analysis, and examples further engage students.With engaging questions, explanations, exercises and videos, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists.” Author developed Learning Glass concept overview videos and Worked Problem videos give students an overview of challenging and important concepts.With new videos and engagement tools in Connect, like Application-Based Activities, alongside SmartBook’s adaptive reading experience, the 8th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.

AUTHOR(S):EconomicsECONOMICS

Description: Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This productÔøΩs modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cuttingedge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.

EDITION: 3 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781526847843.00 WEBSITE: 9781526847843-emea-grouphttps://www.mheducation.co.uk/microeconomics-and-behaviour-3e-

EDITION: 22 BINDING: SOFT PUBLICATION DATE: May, 2020 ISBN: 9781260597516.00 WEBSITE: https://www.mheducation.co.uk/ise-microeconomics-9781260597516emea

Campbell R. Mcconnell, Stanley L. Brue, Sean Masaki Flynn

PrinciplesECONOMICS Of Economics

MicroeconomicsECONOMICS And Behaviour, 3E

Description: Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler.If given the chance to work harder or smarter, which would you choose? This productÔøΩs modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cuttingedge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.

Campbell R. Mcconnell, Stanley L. Brue, Sean Masaki Flynn

AUTHOR(S): Robert H. Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz

Description: Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn, and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think like economists themselves, and to develop a lasting interest in the discipline.Key Features <bullet>Fully updated chapters, including new and expanded material on international labour markets, the gig economy,behavioural game theory and nudge theory. <bullet>Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,and review questions and problems. <bullet>Economic Naturalist examples that show how economic principles can be used to explain experiences and observations of everyday life. New examples include: ÔøΩWhy do firms benefit from the gig economy?ÔøΩ, ÔøΩWhy is self-checkout becoming the norm in shops?ÔøΩ, and

AUTHOR(S): Robert H. Frank, Edward Cartwright

3332 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S):MicroeconomicsECONOMICS

AUTHOR(S): Bradley R. Schiller, Karen Gebhardt

EDITION: 16 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781266068430.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/the-economy-today-9781266068430-

Description: Principles of Macroeconomics focuses on seven core principles to produce economic naturalists through active learning. By eliminating overwhelming detail and focusing on core principles, students from all backgrounds are able to gain a deeper understanding of economics. Focused on helping students become “economic naturalists,” people who employ basic economic principles to understand and explain what they observe in the world around them. COVID-19 pandemic content, analysis, and examples further engage students.With engaging questions, explanations, exercises and videos, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists.” Author developed Learning Glass concept overview videos and Worked Problem videos give students an overview of challenging and important concepts.With new videos and engagement tools in Connect, like ApplicationBased Activities, alongside SmartBook’s adaptive reading experience, the 8th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.

AUTHOR(S): Robert H. Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264364763.00 WEBSITE: 9781264364763-emea-grouphttps://www.mheducation.co.uk/principles-of-microeconomics-

AUTHOR(S): Robert H. Frank EDITION: 10 BINDING: SOFT PUBLICATION DATE: November, 2020 ISBN: 9781260575644.00 WEBSITE: 9781260575644-emea-grouphttps://www.mheducation.co.uk/ise-microeconomics-and-behavior-

EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264364756.00 WEBSITE: 9781264364756-emea-grouphttps://www.mheducation.co.uk/principles-of-macroeconomics-

TheECONOMICSEconomy Today

MicroeconomicsECONOMICS And Behavior

Description: Principles of Microeconomics focuses on seven core principles to produce economic naturalists through active learning. By eliminating overwhelming detail and focusing on core principles, students from all backgrounds are able to gain a deeper understanding of economics. Focused on helping students become “economic naturalists,” people who employ basic economic principles to understand and explain what they observe in the world around them. COVID-19 pandemic content, analysis, and examples further engage students.With engaging questions, explanations, exercises and videos, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists.” Author developed Learning Glass concept overview videos and Worked Problem videos give students an overview of challenging and important concepts.With new videos and engagement tools in Connect, like Application-Based Activities, alongside SmartBook’s adaptive reading experience, the 8th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.

Description: Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become ÔøΩEconomic NaturalistsÔøΩ who see the mundane details of ordinary existence in a sharp new light. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Of Macroeconomics

Description: The Economy Today is noted for three great strengths: currency, policy focus, and readability. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom.Schiller/Gebhardt emphasizes how policymakers must choose between government intervention and market reliance to resolves the core issues of what, how, and for whom to produce. These strategic trade-offs are highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the market versus government dilemma.The authors teach economics in a current and relevant context, including the COVID Pandemic of 2020, filling chapters with the real facts and applications of economic life. Schiller/Gebhardt is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework and uniquely features a full supply-side economics chapter. You will also find the current Economist and Chief, Joe Biden, featured in the opening chapter. The authors have worked to ensure The Economy Today, 16th edition, is tightly integrated with the adaptive digital tools and dynamic interactive resources available in Connect. Connect is proven to increase

PrinciplesECONOMICS

PrinciplesECONOMICS

3534 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Of Microeconomics

AUTHOR(S): Robert H. Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz

Jordan EDITION: 6 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571127.00 WEBSITE: and-applications-9781260571127-emea-grouphttps://www.mheducation.co.uk/ise-corporate-finance-core-principles-

TheECONOMICSMacro Economy Today

Description: Corporate Finance: Core was developed for the graduate (MBA) level as a concise, up-to-date, and to-thepoint product, the majority of which can be realistically covered in a single term or course. To achieve the objective of reaching out to the many different types of students and the varying course settings, corporate finance is distilled down to its core, while maintaining a decidedly modern approach. Purely theoretical issues are downplayed, and the use of extensive and elaborate calculations is minimized to illustrate points that are either intuitively obvious or of limited practical use. The goal was to focus on what students really need to carry away from a principles course. A balance is struck by introducing and covering the essentials, while leaving more specialized topics to follow-up courses. Net present value is treated as the underlying and unifying concept in corporate finance. Every subject covered is firmly rooted in valuation, and care is taken throughout to explain how particular decisions have valuation effects. Also, the role of the financial manager as decision maker is emphasized, and the need for managerial input and judgment is stressed.

CorporateFINANCE Finance

AUTHOR(S): Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe, Bradford D.

AUTHOR(S): Ross EDITION: 13 BINDING: SOFT PUBLICATION DATE: December, 2021 ISBN: 9781265533199.00 WEBSITE:

3736 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Finance: Core Principles And Applications

Description: Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. Emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return, and use them to explain corporate finance with a balance of theory and application.

TheECONOMICSMicro Economy Today

AUTHOR(S): Bradley R. Schiller, Karen Gebhardt EDITION: 16 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264370580.00 WEBSITE: micro-economy-today-9781264370580-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/952581/s/the-

AUTHOR(S): Bradley R. Schiller, Karen Gebhardt

Description: The Macroeconomy Today is noted for three great strengths: currency, policy focus, and readability. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom.Schiller/Gebhardt emphasizes how policymakers must choose between government intervention and market reliance to resolves the core issues of what, how, and for whom to produce. These strategic trade-offs are highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the market versus government dilemma.The authors teach economics in a current and relevant context, including the COVID Pandemic of 2020, filling chapters with the real facts and applications of economic life. Schiller/Gebhardt is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework and uniquely features a full supply-side economics chapter. You will also find the current Economist and Chief, Joe Biden, featured in the opening chapter. The authors have worked to ensure The Macroeconomy Today, 16th edition, is tightly integrated with the adaptive digital tools and dynamic interactive resources available in Connect. Connect is

EDITION: 16 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264370573.00 WEBSITE: macro-economy-today-9781264370573-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/897840/s/the-

Description: The Microeconomy Today is noted for three great strengths: currency, policy focus, and readability. The accessible writing style engages students and brings the excitement of domestic and global economic news into the classroom.Schiller/Gebhardt emphasizes how policymakers must choose between government intervention and market reliance to resolves the core issues of what, how, and for whom to produce. These strategic trade-offs are highlighted throughout the full range of micro, macro, and international issues, and every chapter ends with a policy issue that emphasizes the market versus government dilemma.The authors teach economics in a current and relevant context, including the COVID Pandemic of 2020, filling chapters with the real facts and applications of economic life. Schiller/Gebhardt is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework and uniquely features a full supply-side economics chapter. You will also find the current Economist and Chief, Joe Biden, featured in the opening chapter. The authors have worked to ensure The Microeconomy Today, 16th edition, is tightly integrated with the adaptive digital tools and dynamic interactive resources available in Connect. Connect is

CorporateFINANCE

3938 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Zvi Bodie, Alex Kane, Alan J. Marcus

Of Investments: Valuation And AUTHOR(S):Management

AUTHOR(S): Cheol Eun, Bruce G. Resnick

RealFINANCEEstate Finance & Investments

Description: Real Estate Finance & Investments prepares readers to understand the risks and rewards of financing and investing in residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. These include investing, development financing, appraising, consulting, managing real estate portfolios, leasing, managing property, analyzing site locations, corporate real estate, and managing real estate investment funds. This material is also relevant to individuals who want to understand real estate better when making their own personal investment and financing decisions. As this current edition is being revised, there is a lot of uncertainty about the impact that COVID-19 will have on different sectors of the commercial real estate market. It is more important than ever to evaluate the risk and return for both lenders and investors. This text is designed to help both students and other readers understand these many factors so that they can perform the necessary analysis and make informed real estate finance and investment decisions.

DATE: March, 2020 ISBN: 9781260571158.00 WEBSITE: https://www.mheducation.co.uk/ise-investments-9781260571158-emea-

AUTHOR(S): William B. Brueggeman, Jeffrey Fisher EDITION: 17 BINDING: SOFT PUBLICATION DATE: May, 2021 ISBN: 9781264892884.00 WEBSITE: 9781264892884-emea-grouphttps://www.mheducation.co.uk/ise-real-estate-finance-investments-

Description: Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to applyÔøΩwhether to a portfolio simulation or to real lifeÔøΩand support these topics with hands-on activities. This ninth edition provides a terrific framework and introduction for students looking to pursue a career in investmentsÔøΩparticularly for those interested in eventually holding the CFA charter.

EDITION: 12 BINDING: SOFT PUBLICATION

Bradford D. Jordan, Thomas Miller, Steve Dolvin

FundamentalsFINANCE

EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570335.00 WEBSITE: valuation-and-management-9781260570335-emea-grouphttps://www.mheducation.co.uk/ise-fundamentals-of-investments-

EDITION: 9 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260575316.00 WEBSITE: 9781260575316-emea-grouphttps://www.mheducation.co.uk/ise-international-financial-management-

Description: International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.The scope and content of international finance have been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological advancements. As capital markets of the world are becoming more integrated, a solid understanding of international finance has become essential for astute corporate decision making. Reflecting the growing importance of international finance as a discipline, we have seen a sharp increase in the demand for experts in the area in both the corporate and academic worlds. International Financial Management discussion is written so that a self-contained treatment of each subject is presented in a user-friendly fashion. The text is intended for use at both the advanced undergraduate and MBA levels.

AUTHOR(S):InvestmentsFINANCE

group Description: Investments sets the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors. In an effort to link theory to practice, the authors make their approach consistent with that of the CFA Institute. Many features of this text make it consistent with and relevant to the CFA curriculum.The common unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. Investments is also organized around several important themes: The central theme is the near-informational-efficiency of well-developed security markets and the general awareness that competitive markets do not offer “free lunches” to participants. A second theme is the riskÔøΩreturn trade-off. Also, this text places great emphasis on asset allocation. Finally, this text offers a broad and deep treatment of futures, options, and other derivative security markets.

InternationalFINANCE

Financial Management

Of Investments

AUTHOR(S): Anthony Saunders, Marcia Millon Cornett, Otgo Erhemjamts

Institutions Management: A Risk Management Approach

EssentialsFINANCE

EDITION: 12 BINDING: SOFT PUBLICATION DATE: January, 2021 ISBN: 9781265450090.00 WEBSITE: 9781265450090-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-investments-

Description: This undergraduate text continues to evolve in the financial markets and is organized around one basic themeÔøΩthat security markets are nearly efficient, meaning that you should expect to find few obvious bargains in these markets. <bullet>The Bodie author team places great emphasis on asset allocation while presenting the practical applications of investment theory. <bullet>This text links theory to practice with an approach consistent with that of the CFA Institute.

EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265521974.00 WEBSITE: 9781265521974-emeahttps://www.mheducation.co.uk/focus-on-personal-finance-

FinancialFINANCE

AUTHOR(S): Jack R. Kapoor, Les R. Dlabay, Robert J. Hughes, Melissa Hart

RealFINANCEEstate Principles: A Value Approach

AUTHOR(S): Zvi Bodie, Alex Kane, Alan J. Marcus

Description: Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector’s product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.

Description: This best-selling brief, 14-chapter text covering the critical topics in Personal Finance courses designed and written to appeal to a range of ages, life situations, and financial literacy levels. <bullet>This text will get your students thinking about their current situation and financial goals and encourage them to put these in writing to use as a guide and revise throughout their lives. <bullet>The ultimate goal is to get students to have a basic understanding of financial issues.

AUTHOR(S): David C. Ling, Wayne Archer EDITION: 6 BINDING: SOFT PUBLICATION DATE: November, 2020 ISBN: 9781260570496.00 WEBSITE: approach-9781260570496-emea-grouphttps://www.mheducation.co.uk/ise-real-estate-principles-a-value-

EDITION: 10 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571479.00 WEBSITE: risk-management-approach-9781260571479-emea-grouphttps://www.mheducation.co.uk/ise-financial-institutions-management-a-

FocusFINANCE On Personal Finance

4140 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Description: Real Estate Principles: A Value Approach demonstrates how value is central to virtually all real estate decisionmaking. Students using Ling and Archer should finish the course with a value-oriented framework and a set of valuation and decision making tools that can be applied in a variety of real-world situations. The key to making sound investment decision is to understand how property values are created, maintained, increased or destroyed.Since the launch of Real Estate Principles: A Value Approach, significant and lasting changes have come upon the world of real estate. This is very true in real estate finance and capital sources where most of the traditional lenders have been transformed or displaced, giving way to a radically different set of players in mortgage finance. There has been change with profound and far-reaching implications in a world where it is understandable that property values can go down as well as up. This realization will color every aspect of real estate investment, finance and transactions for the foreseeable future.

HUMAN RESOURCE FundamentalsMANAGEMENTOfHuman Resource Management

Human Resource Management

Enhancing The Lessons Of Experience

EDITION: 10 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265107888.00 WEBSITE: of-experience-9781265107888-emea-grouphttps://www.mheducation.co.uk/ise-leadership-enhancing-the-lessons-

Description: Leadership: Enhancing the Lessons of Experience, 10e, now consists of 18 chapters, four of which cover specific leadership skills and qualities covered in each of the book’s four sections. Hughes, Ginnett, and Curphy draw upon three different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is personally relevant, interesting, and scholarly. The authors’ unique quest for a careful balancing act of leadership materials helps students apply theory and research to their real-life experiences. The 10th edition has been thoroughly updated in virtually every chapter, including new content specific to how leaders respond to crisis (related to the pandemic).

EDITION: 12 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570748.00 WEBSITE: 9781260570748-emea-grouphttps://www.mheducation.co.uk/ise-human-resource-management-

Description: Human Resource Management: Gaining a Competitive Advantage 12e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authorsÔøΩ diverse research, teaching and consulting experiences, this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts.

Description: Fundamentals of Human Resource Management 9th Edition provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its adaptive learning program and its engaging, focused, and applied content make it the fastest growing HRM program on the market. The authors have won numerous prestigious teaching and research awards. This, along with their teamwork and consulting experience, delivers a learning program strong in depth and breadth, and current in research and practice simply not found in other products.

Description: Managing Human Resources 12e is for the general management student whose job inevitably will involve responsibility for managing people. It explicitly links the relationship between productivity, quality of work life, and profits to various human resource management activities and as such, strengthens the students’ perception of human resource management as an important function, which affects individuals, organizations, and society.

HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE MANAGEMENT

4342 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S): Raymond Andrew Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright

AUTHOR(S): Wayne Cascio EDITION: 12 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265064372.00 WEBSITE: 9781265064372-emea-grouphttps://www.mheducation.co.uk/ise-managing-human-resources-

AUTHOR(S): Raymond Andrew Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright

Leadership:LEADERSHIP

AUTHOR(S): Richard L. Hughes, Robert C. Ginnett, Gordon J. Curphy

Managing Human Resources

EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781266107931.00 WEBSITE: management-9781266107931-emea-grouphttps://www.mheducation.co.uk/ise-fundamentals-of-human-resource-

Description: Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This productÔøΩs modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cuttingedge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.

Description: This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing indepth analysis of the challenges of strategic management at a range of companies.This edition includes: <bullet>A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder). <bullet>Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories.

4544 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S):MacroeconomicsMACROECONOMICS Campbell R. Mcconnell, Stanley L. Brue, Sean Masaki Flynn EDITION: 22 BINDING: SOFT PUBLICATION DATE: May, 2020 ISBN: 9781260597509.00 WEBSITE: https://www.mheducation.co.uk/ise-macroeconomics-9781260597509emea

CraftingMANAGEMENTAnd Executing Strategy

Leadership

AUTHOR(S): Alex Janes, Ciara Sutton EDITION: 2 BINDING: EBOOK PUBLICATION DATE: Feb-17 ISBN: 9781526802576.00 WEBSITE: 9780077175153-emea-grouphttps://www.mheducation.co.uk/crafting-and-executing-strategy-

TheLEADERSHIPArtOf

AUTHOR(S): George Manning, Kent Curtis EDITION: 7 BINDING: SOFT PUBLICATION DATE: January, 2021 ISBN: 9781264539611.00 WEBSITE: 9781264539611-emea-grouphttps://www.mheducation.co.uk/ise-the-art-of-leadership-

Description: The Art of Leadership is based on two ideas: 1. Leadership will take place to the extent the leader cares about the work to be done. Equally important, the leader must care about people. Neither of these qualities is sufficient without the other, and neither can be false. People know when the leader cares. When the leader is committed to the task and is concerned about people, these qualities serve as magnets and motivators to followers, and their potential for achievement becomes enormous.2. Leadership is an art that can be developed through mastery of nine key areas of success. The successful leader must possess knowledge and skills in the following areas: understanding leadership variables, the power of vision, the importance of ethics, the empowerment of people, leadership principles, understanding people, multiplying effectiveness, developing others, and performance management. The difference between most other leadership texts and the Art of Leadership can be compared to the difference between a lecture and seminar. Although both are good educational vehicles, the lecture is better for conveying large amounts of information, while the seminar is better for developing skills and attitudes. A good lecture is interesting and builds knowledge, while

<bullet>Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo

AUTHOR(S): Samuel Certo EDITION: 11 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265105303.00 WEBSITE: building-9781265105303-emea-grouphttps://www.mheducation.co.uk/ise-supervision-concepts-and-skill-

Description: Supervision: Concepts and Skill-Building helps students learn what it takes to be a successful supervisor in todayÔøΩs complex work world. The focus of this new edition continues the tradition of presenting useful tools and solutions for meeting present-day supervision challenges. In addition, the 11th edition furnishes students with an even richer mix of real-life examples that illustrate how modern supervisors handle contemporary problems. Carefully studying proven supervision concepts and their relationship to real-world, practical examples throughout this text will greatly enhance a studentÔøΩs chances of gaining success and personal rewards as a supervisor.

IseLEADERSHIPSupervision: Concepts And Skill-Building

Description: Business Ethics: Decision Making for Personal Integrity & Social Responsibility 5e prepares students to apply an ethical decision-making model to make sound business decisions. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business decisions and throughout their business courses. The authorsÔøΩ goal is to engage students by focusing on relevant and interesting cases and business scenarios and then asking them to look at the issues from an ethical perspective. Additionally, its focus on AACSB requirements makes it a comprehensive business ethics text for business school courses. Practical applications throughout the text show how theories relate to the real world. The 5th edition features thoroughly updated statistics and coverage of timely issues and dilemmas throughout the text.

Description: Budd presents labor relations as a system for balancing employment relationship goals (efficiency, equity, and voice) and the rights of labor and management. By weaving these themes with the importance of alternative perspectives on the nature of employment relationship throughout the text, students can learn not only how the traditional labor relations processes work, but also why these processes exist and how to evaluate whether they are working. In this way, students can develop a deeper understanding of labor relations that will help them successfully navigate a contemporary labor relations system that faces severe pressures requiring new strategies, policies, and practices.

Description: Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill ConnectÔøΩ, which provides a highly reliable easy-to-use homework and learning management solution that

4746 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

EDITION: 5 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575811.00 WEBSITE: for-personal-integrity-social-responsibility-9781260575811-emea-grouphttps://www.mheducation.co.uk/ise-business-ethics-decision-making-

AUTHOR(S): Pamela S. Schindler

MANAGEMENT AND OrganizationalORGANIZATIONBehavior: Improving Performance And Commitment In The Workplace

EDITION: 6 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571332.00 WEBSITE: 9781260571332-emea-grouphttps://www.mheducation.co.uk/ise-labor-relations-striking-a-balance-

EDITION: 14 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264704651.00 WEBSITE: 9781264704651-emea-grouphttps://www.mheducation.co.uk/ise-business-research-methods-

MANAGEMENT AND ORGANIZATION

Description: Colquitt, LePine, and WessonÔøΩs, Organizational Behavior 7th edition continues to offer a novel approach using an integrative model and roadmap to illustrate how individual, team, leader, and organizational factors shape employee attitudes, and how those attitudes impact performance and commitment. This model reminds students where they are, where they’ve been, and where they’re going. They include two unique chapters on job performance and organizational commitment. Those topics are critical to managers and students alike, and represent critical outcomes in OB. Each successive chapter then links back to those outcomes, illustrating why OB matters in today’s organizations.

MANAGEMENT AND ORGANIZATION Labor Relations: Striking A Balance

AUTHOR(S): John Budd

Business Ethics: Decision Making For Personal Integrity & Social Responsibility

AUTHOR(S): Laura P. Hartman, Joseph R. Desjardins, Chris Macdonald

AUTHOR(S): Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson

EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571509.00 WEBSITE: performance-and-commitment-in-the-workplace-9781260571509-emea-grouphttps://www.mheducation.co.uk/ise-organizational-behavior-improving-

MANAGEMENT AND ORGANIZATION Business Research Methods

Description: Contemporary Management 12e mirrors the changes taking place in today’s management practice by incorporating recent developments in management theory and research. It provides current examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them. A hallmark strength of the product is how the authors infuse real managers who seize opportunities, overcome challenges, and effectively manage and lead their organizations in their Manager as a Person feature. Seamlessly integrated into the narrative is the boxed material.

EDITION: 6 BINDING: SOFT PUBLICATION DATE: July, 2020 ISBN: 9781260570359.00 WEBSITE: 9781260570359-emea-grouphttps://www.mheducation.co.uk/ise-entrepreneurial-small-business-

Ise Entrepreneurship: The Art, Science, And Process For AUTHOR(S):Success

Charles E. Bamford, Garry D. Bruton

PUBLICATION DATE: April, 2021 ISBN: 9781265071509.00 WEBSITE: and-process-for-success-9781265071509-emea-grouphttps://www.mheducation.co.uk/ise-entrepreneurship-the-art-science-

| Higher Education Catalogue

Gareth R. Jones, Jennifer M. George

EDITION: 12 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781264972432.00 WEBSITE: 9781264972432-emea-grouphttps://www.mheducation.co.uk/ise-contemporary-management-

Description: Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

MANAGEMENT AND ORGANIZATION

Essentials Of Negotiation

AUTHOR(S): Roy J. Lewicki, Bruce Barry, David M. Saunders

Jerome Katz, Richard P. Green

EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570458.00 WEBSITE: 9781260570458-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-negotiation-

4948 McGraw Hill MEA | Education Catalogue 2021McGraw Hill MEA 2021

MANAGEMENT AND

AUTHOR(S):ContemporaryORGANIZATIONManagement

AUTHOR(S):EntrepreneurialORGANIZATIONSmallBusiness

MANAGEMENT AND ORGANIZATION

Description: Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.Accompanied by ConnectÔøΩ, and includes new SmartBook 2.0 to give your students a personalized reading and learning experience so they come to class more prepared. SmartBook 2.0 offers offline learning via a mobile device, required assignments, personalized review, and better accessibility.

Description: Entrepreneurial Small Business 6e continues its tradition of being readable relevant and real ÔøΩ and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day ÔøΩ restaurants beauty salons plumbing companies lawn care companies etc. The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends family and bankers not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self

EDITION: 4 BINDING: SOFT

Higher

MANAGEMENT AND

MANAGEMENT AND ORGANIZATION

Essentials Of Strategic Management: The Quest For Competitive Advantage

AUTHOR(S): John E. Gamble, Arthur A. Thompson, Margaret Peteraf EDITION: 7 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260575668.00 WEBSITE: the-quest-for-competitive-advantage-9781260575668-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-strategic-management-

MANAGEMENT AND ORGANIZATION

AUTHOR(S): Charles W. L. Hill EDITION: 12 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781266103148.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/global-business-today-9781266103148-

Human AUTHOR(S):Relations

5150 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Description: Human Relations: Strategies for Success, 7e, by Lamberton, Minor or Zeigler will help you prepare for this changing world. This text covers time-tested, research-based social science and management principles, as well as newer theories and philosophies of human relations drawn from management theory, group theory, personality theory, and relationship theory. More than ever, effective relations skills are crucial to business success as organizations grow and compete in a global business environment. Employees must have the knowledge and skill to adapt to a workplace where change is frequent and inevitable.Their commitment to the creation of a book that is at once interesting to read, motivating to study, and relevant to a wide variety has been the driving force behind Human Relations: Strategies for Success.

Global Business Today

MANAGEMENT AND ORGANIZATION

Description: Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straightto-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Description: Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following:1. Incorporate new insights from scholarly research.2. Make sure the content covers all appropriate issues.3. Make sure the text is up-to-date with current events, statistics, and examples.4. Add new and insightful opening and closing cases in most chapters.5. Incorporate value-added global EDGEÔøΩ features in every chapter.6. Connect every chapter to a focus on managerial implications.

Robert N. Lussier

EDITION: 12 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265129552.00 WEBSITE: applications-and-skill-building-9781265129552-emea-grouphttps://www.mheducation.co.uk/ise-human-relations-in-organizations-

MANAGEMENT AND ORGANIZATION

Lowell Lamberton, Leslie Minor-Evans EDITION: 7 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264589302.00 WEBSITE: https://www.mheducation.co.uk/ise-human-relations-9781264589302emea

Description: Human Relations in Organizations: Applications and Skill Building, 12th edition, offers a workbook-style approach that is perfect for incorporating activities and exercises into the classroom. This approach helps students master critical concepts as well as develop skills that they can use in their professional lives.The book provides a balanced, three-pronged approach: A clear, concise understanding of human relations and organizational behavior concepts; Application of human relations and organizational behavior in the business world; and Development of human relations and organizational behavior skills.

Human Relations In Organizations: Applications And Skill AUTHOR(S):Building

5352 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

MANAGEMENT AND OrganizationalORGANIZATIONBehavior: A Practical, ProblemSolving AUTHOR(S):Approach Angelo Kinicki, Mel Fugate EDITION: 3 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260570373.00 WEBSITE: problem-solving-approach-9781260570373-emea-grouphttps://www.mheducation.co.uk/ise-organizational-behavior-a-practical-

AUTHOR(S): Massimo Sargiacomo, Davide Maggi, Antonio D’Andreamatteo, Mario Del Vecchio, Armando Della Porta, Fabio De Matteis, Monica Franco-Santos, Antonio Gitto, Luca Ianni, Francesca Lecci, Lorenzo Lucianetti, Chiara Morelli, Daniela Preite, Michela Venditti, Andrea Ziruolo

EDITION: 11 BINDING: SOFT PUBLICATION DATE: May, 2020 ISBN: 9781260570533.00 WEBSITE: strategy-and-behavior-9781260570533-emea-grouphttps://www.mheducation.co.uk/ise-international-management-culture-

EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575996.00 WEBSITE: management-9781260575996-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-contemporary-

Description: In the last two decades major reforms have been addressed to the broad Italian Public Sector, requiring the introduction of New Public Management-inspired ideas and tools, thus calling for further research in this field. The convergence of EU Countries towards the Euro deadline of December 31,2013 has also accelerated the managerial transformation process, as well as the consequent deployment in the Public Sector of techniques and practices widely adopted in the private sector. This refereed co-authored volume firstly introduces researchers, students and professionals into the characteristics of stakeholder and governance structures in public entities, and then guides them into different areas and issues of public sector organizations. Thus, the book seeks to provide a portrayal of the main challenges affecting different areas of Public Sector in Italy in a longitudinal manner. Accordingly, the volume initially analyzes some of the issues faced by the State bureaucratic apparatus and Regional governments, and it later provides examinations on Local Governments, Provinces, Public Transports, Healthcare and Universities. The book is built upon several years of research and teaching of the editor and co-authors in the Public Sector. This experience permitted them in some cases

MANAGEMENT AND ORGANIZATION

MANAGEMENT AND ORGANIZATION

Public Sector Management In Italy

Description: Jones and GeorgeÔøΩs, Essentials of Contemporary Management, Ninth Edition, provides the most current,concise account of changes taking place in the world of management and management practices while making the text relevant and interesting to students.It mirrors the changes taking place in today’s management practice by incorporating recent developments in management theory and research. This text also provides vivid,current examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them.A hallmark of this text is how the authors infuse real managers who seize opportunities, overcome challenges, and effectively manage and lead their organizations in their Manager as a Person feature, allowing students to see real-life management in action. Central to the booksÔøΩ approach, boxed material is seamlessly integrated into the text and an integral part of the learning experience; it is not disembodied from the chapter narrative.

Description: International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international managers. With integrated real-world examples, research, and practical applications, students understand how to adjust, adapt, and navigate the changing global business landscape and respond to global challenges-making it a market-leader.The authors retain research and practices over the past decades, and incorporate new and emerging developments affecting international managers to increase students’ effectiveness in managing across cultures.The 11th edition has the following chapter distribution: environment (three chapters), culture (four chapters), strategy (four chapters), and organizational behavior/ human resource management (three chapters).

MANAGEMENT AND ORGANIZATION

Essentials Of Contemporary Management

AUTHOR(S): Gareth R. Jones, Jennifer M. George

International Management: Culture, Strategy, and AUTHOR(S):BehaviorFred Luthans, Jonathan Doh

EDITION: 1 BINDING: SOFT PUBLICATION DATE: September, 2013 ISBN: 9780077160999.00 WEBSITE: 9780077160999-emeahttps://www.mheducation.co.uk/public-sector-management-in-italy-

Description: Kinicki, Organizational Behavior 3e develops students’ problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based knowledge into practice in their personal and professional lives. Organizational Behavior 3e explicitly addresses OB implications for students’ core career readiness skills, showing how OB provides them with the higher-level soft skills employers seek, such as problem solving, critical thinking, leadership and decision making. The understanding and application of OB theories and concepts provides tremendous value to students’ lives today and throughout their careers.

EDITION: 7 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260598162.00 WEBSITE: business-9781260598162-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/897836/s/m-

O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell

MANAGEMENT AND ORGANIZATION M: Organizational Behavior

Description: M: Organizational Behavior, 5th edition, by McShane and Von Glinow, delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book’s concise presentation of the latest OB concepts and practices is built on the main textbook’s solid literature foundation, informative exhibits, relevant real-world examples, global connections, and excellent readability. It also inks theory with workplace applications through OB Theory to Practice features and interesting factoids. Through McGraw Hill ConnectÔøΩ, students also have access to dozens of self-assessments and learning activities. Our most affordable offering, this book also adopts the view that OB is for everyone in organizations, not just for managers.

AUTHOR(S):Management Angelo Kinicki, Denise Breaux Soignet EDITION: 10 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265017750.00 WEBSITE: https://www.mheducation.co.uk/ise-management-9781265017750-emea

MANAGEMENT AND ORGANIZATION

M: AUTHOR(S):Management

5554 McGraw Hill

EDITION: 7 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265042486.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/ise-m-management-9781265042486-

MANAGEMENT AND ORGANIZATION

MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

EDITION: 5 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260598155.00 WEBSITE: 9781260598155-emea-grouphttps://www.mheducation.co.uk/ise-m-organizational-behavior-

Description: Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers concerns about students graduating without being career ready. It continues to engage students through practical and relevant application of theory, current examples, imaginative writing, and resources that work.The revision expands its strategic career readiness theme, has overhauled the TRM with new detailed lesson plans to assist with course preparation for both in-person and online classes, integrates new coverage on creating shared value and sustainable development, and increases the examples to be inclusive and representative of our diverse body of today’s managers and employees.

Description: M: Business is designed to be brief, highly visual, and flexible for todayÔøΩs digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents the best value available in the brief Introduction to Business market without sacrificing currency, accuracy, or a robust teaching and learning package via McGraw Hill ConnectÔøΩ.

Description: M: Management, 7th Edition is designed for today’s student who craves accelerated learning: reader-friendly, highly visual, and digestible. This affordable magazine format captures student’s attention with real-world examples of familiar companies, inspiring green initiatives, and career-oriented tips to help students progress in their careers. ConnectÔøΩ provides a wide variety of auto-graded learning resources that enhance your students’ higher-order thinking and workplace competency skills.The 7th edition continues to evolve, featuring news-making business leaders and compelling company examples through which students learn how to apply management concepts and best practices.

MANAGEMENT AND ORGANIZATION

M: AUTHOR(S):Business

AUTHOR(S): Steven Mcshane, Mary Ann Von Glinow

Thomas S. Bateman, Robert Konopaske

Managing Organizational Change: A Multiple Perspectives Approach

International Business: Competing In The Global

AUTHOR(S): Emanuele Vendramini, Davide Maggi EDITION: 1 BINDING: SOFT PUBLICATION DATE: September, 2013 ISBN: 9780077160982.00 WEBSITE: in-public-sector-theories-and-practice-9780077160982-emeahttps://www.mheducation.co.uk/financial-management-and-budgeting-

Financial Management And Budgeting In Public Sector. Theories And Practice

MANAGEMENT AND ORGANIZATION

MANAGEMENT AND AUTHOR(S):OrganizationalORGANIZATIONBehavior Steven Mcshane, Mary Ann Von Glinow EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570656.00 WEBSITE: 9781260570656-emeahttps://www.mheducation.co.uk/ise-organizational-behavior-

AUTHOR(S):MarketplaceCharles W. L. Hill

The fourth edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.

Description: Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level.The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Connect: Our highly reliable homework and learning management solution that embeds learning science and award-willing adaptive tools to improve student results.

Description: Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This edition explains how work-life integration is becoming an essential employee practice in the workplace; how social networks generate power and shape communication patterns; how emotions influence employee motivation, attitudes, and decisions; how self-concept is a significant determinant of individual behavior, team cohesion, and leadership; and how adopting a global mindset has become an important employee characteristic in this increasingly interconnected world. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.The McShane and Von Glinow product is acclaimed for: <bullet>Readability, presentation of current knowledge <bullet>Linking OB concepts and theories with reality <bullet>Strong International / Global orientation <bullet>Contemporary Theory Foundation (without the jargon) <bullet>Active Learning and Critical Thinking Support <bullet>Textbook’s MANAGEMENT AND ORGANIZATION

EDITION: 4 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597950.00 WEBSITE: multiple-perspectives-approach-9781260597950-emea-grouphttps://www.mheducation.co.uk/ise-managing-organizational-change-a-

AUTHOR(S): Ian Palmer, Richard Dunford, David A. Buchanan

Description: Managing Organizational Change: A Multiple Perspectives Approach, 4e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts.

McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

MANAGEMENT AND ORGANIZATION

Description: People carried out economic activities aimed at satisfying their needs (both of individual, families, and natural institutions) and organizing communities (sociopolitical institutions). While in the past needs satisfaction was mainly based on breeding, hunting, fishing, agriculture and, later on, on commerce (exchange of goods), after the industrial revolution a new institution appeared and developed: the enterprise, which goal is to leverage the capability of people to satisfy their needs. Using scientific, technological, organizational knowledge, enterprise activities combine limited resources to produce goods and services with a higher and higher usefulness that are sold to individuals and families (for private consumption), and to public administration (for public consumption). So it can be said that a third type of institution was added in the economic chain. Modern accounting systems are defined financial because the transfers of goods and services among institutions generate money inflows or outflows that are an objective measure of the economic value both for the seller and the purchaser (in market exchange or transaction) or both for public administration and tax payer from one hand, and donation and charity grant recipient and giver on the other hand (in non market

EDITION: 13 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575866.00 WEBSITE: the-global-marketplace-9781260575866-emea-grouphttps://www.mheducation.co.uk/ise-international-business-competing-in-

5756

WEBSITE: cases-9781260575255-emea-grouphttps://www.mheducation.co.uk/ise-strategic-management-text-and-

EDITION: 5 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260571233.00 WEBSITE: 9781260571233-emeahttps://www.mheducation.co.uk/ise-strategic-management-concepts-

Gregory G. Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry Mcnamara, Seung-Hyun Lee

AUTHOR(S): Gregory G. Dess, Gerry Mcnamara, Alan Eisner

Strategic Management: Concepts

AUTHOR(S): Frank T. Rothaermel

Description: Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing studentsÔøΩ skills to become successful future leaders capable of making well-reasoned strategic decisions.

MANAGEMENT AND ORGANIZATION Management: Leading & Collaborating In A Competitive World

AUTHOR(S): Thomas S. Bateman, Robert Konopaske

MANAGEMENT AND ORGANIZATION

Description: Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

MANAGEMENT AND ORGANIZATION

Strategic Management: Creating Competitive

AUTHOR(S):Advantages

MANAGEMENT AND ORGANIZATION Strategic Management: Text And Cases

EDITION: 14 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570977.00 WEBSITE: in-a-competitive-world-9781260570977-emea-grouphttps://www.mheducation.co.uk/ise-management-leading-collaborating-

EDITION: 10 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260575262.00 WEBSITE: competitive-advantages-9781260575262-emea-grouphttps://www.mheducation.co.uk/ise-strategic-management-creating-

5958 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Description: The 14th edition of Management: Leading and Collaborating in a Competitive World is written from the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Throughout the text, the authors remind students that these performance dimensions offer value to customers and competitive advantage to you and your organization. This bottom-line, results-oriented approach is a unique hallmark of this text. Leadership is also a vital theme and includes working collaboratively toward outstanding results. Their mission is to inform, instruct and inspire you to be both a thinker and a doer.

EDITION: 10 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260575255.00

Description: Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.

AUTHOR(S):Challenges

Description: Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students by covering only essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and technology plug-ins.Business Driven Technology contains 18 chapters (organized into five units), 10 business plug-ins, and 11 technology plug-ins offering you the ultimate flexibility in tailoring content to the exact needs of your MIS course. The unique construction of this text allows you to cover essential concepts and topics in the five core units while providing you with the ability to customize a course and explore certain topics in greater detail with the business and technology plug-ins.

EDITION: 13 BINDING: SOFT PUBLICATION DATE: January, 2021 ISBN: 9781266043222.00 WEBSITE: 9781266043222-emea-grouphttps://www.mheducation.co.uk/understanding-business-

MANAGEMENT AND OrganizationalORGANIZATIONBehavior: Real Solutions To Real

MANAGEMENT AND ORGANIZATION

MANAGEMENT AND ORGANIZATION

Timothy Baldwin, Bill Bommer, Robert Rubin

Description: Timothy Judge and John Kammeyer-Mueller maintain Herb HenemanÔøΩs vision to present a broad view of the entire staffing process that has made Staffing Organizations the #1 selling Staffing text on the market. The authorsÔøΩ approach continues to reflect all the latest research while focusing on capturing the staffing process as it should and does exist in organizations today. The 10th edition is an exciting revision and includes many changes that reflect ongoing developments in the field.

EDITION: 1 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260570847.00 WEBSITE: solutions-to-real-challenges-9781260570847-emea-grouphttps://www.mheducation.co.uk/ise-organizational-behavior-real-

AUTHOR(S):UnderstandingORGANIZATIONBusiness

William G. Nickels, James Mchugh, Susan Mchugh

MANAGEMENT AND

6160 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Staffing Organizations

Description: This new kind of OB product,Organizational Behavior: Real Solutions to Real Challenges, came from our increasing recognition of the challenges faced by former students working in contemporary organizations today. Those graduates tell us that they are ultimately challenged most by the ÔøΩpeople problemsÔøΩ in their work. So, we wanted our current students to understand that reality and to exposure them to the best current evidence and thinking about how informed people attack those challenges. Our charge was to create a product that focused on real solutions to real challenges in the real world. We have drawn on many sources including the Management & Organizational Behavior Teaching Society (MOBTS) and the Teaching and Learning Conference (TLC) of the Academy of Management.

AUTHOR(S): Paige Baltzan EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265361686.00 WEBSITE: 9781265361686-emea-grouphttps://www.mheducation.co.uk/ise-business-driven-technology-

Description: The experienced author team, alongside the long-tenured McGraw Hill product team have created a marketleading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructorsÔøΩ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.

AUTHOR(S): John Kammeyer-Mueller, Timothy A. Judge EDITION: 10 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597608.00 WEBSITE: 9781260597608-emea-grouphttps://www.mheducation.co.uk/ise-staffing-organizations-

Business Driven Technology

Ircd For Management Info Systems, Global AUTHOR(S): O’Brien, James/Marakas, George EDITION: 10 BINDING: CD PUBLICATION DATE: June, 2011 ISBN: 9780077133108.00 WEBSITE: N/A

Description: What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our “real” lives is the framework for Andrew Ghillyer’s Business Ethics Now. This application-based text takes the theory of business ethics and applies it to the realistic scenarios that students may encounter at all stages of their careers.

MANAGEMENT INFORMATION SYSTEMS

AUTHOR(S): Paige Baltzan, Amy Phillips EDITION: 7 BINDING: SOFT PUBLICATION DATE: April, 2020 ISBN: 9781260570854.00 WEBSITE: systems-9781260570854-emea-grouphttps://www.mheducation.co.uk/ise-business-driven-information-

6362 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S): Paige Baltzan EDITION: 6 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265373931.00 WEBSITE: 9781265373931-emea-grouphttps://www.mheducation.co.uk/ise-m-information-systems-

Business Driven Information Systems

Description: The seventh edition of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization. The new edition of Business Driven Information Systems is state of the art in its discussions, presents concepts in an easy-to-understand format, and allows students to be active participants in learning. The dynamic nature of information technology requires all studentsÔøΩmore specifically, business studentsÔøΩto be aware of both current and emerging technologies. Students are facing complex subjects and need a clear, concise explanation to be able to understand and use the concepts throughout their careers. By engaging students with numerous case studies, exercises, projects, and questions that enforce concepts, Business Driven Information Systems creates a unique learning experience for both faculty and students.

Description: The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. OÔøΩBrien’s Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation

MANAGEMENT INFORMATION SYSTEMS M: Information Systems

MANAGEMENT AND ORGANIZATION Business Ethics Now

Description: Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course. Baltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned. A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.

AUTHOR(S): Andrew W. Ghillyer EDITION: 6 BINDING: SOFT PUBLICATION DATE: May, 2020 ISBN: 9781260575736.00 WEBSITE: 9781260575736-emea-grouphttps://www.mheducation.co.uk/ise-business-ethics-now-

MANAGEMENT INFORMATION SYSTEMS

Marshall EDITION: 4 BINDING: SOFT PUBLICATION DATE: March, 2022 ISBN: 9781260598230.00 WEBSITE: management-marshall-johnston/M9781259637155.htmlhttps://www.mheducation.com/highered/product/marketing-

Description: Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam. The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today’s classroom. The 14 chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 3e, also provides a fully-developed array of application activities both at the end of each chapter and in McGraw-Hill’s CONNECT, along with marketing plan project suggestions.

Description: Account-based marketing, customer lifetime value, artificial intelligenceÔøΩall are influencing the way sales is done and taught. The authors believe that the partnering approach continues to be the best overall way to learn how to sell. Presented in a highly readable format supported by Connect and SmartBook 2.0, Selling Building Partnerships 11e remains on the cutting edge of selling practices, techniques and technologies.

6564 McGraw Hill MEAMcGraw Hill

C. Merle Crawford, C. Anthony Di Benedetto

EssentialsMARKETING/ADVERTISINGOfMarketing Research

Stephen B. Castleberry, John F. Tanner

AUTHOR(S): Joseph F. Hair, David J. Ortinau, Dana E. Harrison EDITION: 5 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575781.00 WEBSITE: 9781260575781-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-marketing-research-

AUTHOR(S):NewMARKETING/ADVERTISINGProductsManagement

AUTHOR(S):MarketingMARKETING/ADVERTISINGManagement

MEA | Higher Education Catalogue 2021

EDITION: 11 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781265082291.00 WEBSITE: 9781265082291-emea-grouphttps://www.mheducation.co.uk/selling-building-partnerships-

AUTHOR(S):Selling:MARKETING/ADVERTISINGBuildingPartnerships

Description: Crawford’s New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the “best practices” of industry and relevancy to readers.Past adopters of New Products Management will notice major changes in this edition.While there are some changes in virtually every chapter, some of the most substantial changes are as follows:1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition include: Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases.2.In addition, we have substantially updated examples

| Higher Education Catalogue 2021

Description: Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill ConnectÔøΩ and SmartBook 2.0.

EDITION: 12 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575088.00 WEBSITE: 9781260575088-emea-grouphttps://www.mheducation.co.uk/ise-new-products-management-

Description: M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout.Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.

EDITION: 3 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575934.00 WEBSITE: https://www.mheducation.co.uk/ise-marketing-9781260575934-emeagroup

EDITION: 4 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260598223.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/ise-m-advertising-9781260598223-

William Arens, Michael F. Weigold

Shane C. Hunt, John E. Mello

Description: Marketing was designed to show todayÔøΩs social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The eighth edition represents the authorsÔøΩ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile and modern students and instructors. Accompanied by McGraw Hill ConnectÔøΩ with SmartBookÔøΩ 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

6766 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S):MarketingMARKETING/ADVERTISING

AUTHOR(S):MarketingMARKETING/ADVERTISING

Description: Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: <bullet>A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and TodayÔøΩs Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. <bullet>Integration of key topics that are part of the daily fabric of marketingÔøΩ globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. <bullet>Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. <bullet>The right content for a semester-long course. Chapters are direct, concise,and

AUTHOR(S):M:MARKETING/ADVERTISINGAdvertising

Dhruv Grewal, Michael Levy EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781260597592.00 WEBSITE: https://www.mheducation.co.uk/marketing-9781260597592-emeagroup

Description: M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and costeffective for todayÔøΩs business students.

AUTHOR(S):M:MARKETING/ADVERTISINGMarketing

Dhruv Grewal, Michael Levy EDITION: 7 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781260576009.00 WEBSITE: emea-grouphttps://www.mheducation.co.uk/ise-m-marketing-9781260576009-

Description: Perreault’s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthyÔøΩs ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The manydramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a briefoverview of these themes: SupportAtEveryStep.

Roger A. Kerin, Steven W. Hartley

EDITION: 1 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260597752.00 WEBSITE: 9781260597752-emea-grouphttps://www.mheducation.co.uk/ise-professional-selling-

AUTHOR(S): Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

EDITION: 17 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570915.00 WEBSITE: 9781260570915-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-marketing-

6968 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Shane C. Hunt, George D. Dietz, John D. Hansen

AUTHOR(S):EssentialsMARKETING/ADVERTISINGOfMarketing

ServicesMARKETING/ADVERTISINGMarketing: Integrating Customer Service Across The Firm

EDITION: 9 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264832903.00 WEBSITE: marketing-the-core-9781264832903-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/952591/s/

EDITION: 4 BINDING: SOFT PUBLICATION DATE: Oct-20 ISBN: 9781526847805.00 WEBSITE: 9781526847805-emea-group/category/6839/services-marketing-integrating-customer-service-across-the-firm-4e-https://www.mheducation.co.uk/catalog/product/view/id/851075/s/

Description: Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve forprofit businesses, not-for-profit organizations, and studentsÔøΩ career prospects is a critical and relevant to all students, regardless of their major. Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools. Introducing Hunt/Deitz/Hansen: Professional Selling 1e, developed for todayÔøΩs instructors to inspire and motivate tomorrowÔøΩs leaders, because everyone is a salesperson.Three goals of this product are to: <bullet>Provide up-to-date professional selling content that is high quality, socially responsible and right-sized for various course lengths and modalities settings <bullet>Engage students with a highly readable narrative infused with modern and relevant examples <bullet>Integrate cutting-edge digital resources to enhance teaching and learning

AUTHOR(S):ProfessionalMARKETING/ADVERTISINGSelling

William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy

AUTHOR(S):Marketing:MARKETING/ADVERTISINGTheCore

Description: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes: <bullet>New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. <bullet>New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. <bullet>Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. <bullet>Brand new examples and case studies added

Description: Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.The ninth edition continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite.Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities.

AUTHOR(S): Joseph F. Hair, Dana E. Harrison, Haya Ajjan EDITION: 1 BINDING: SOFT PUBLICATION DATE: April, 2021 ISBN: 9781260597745.00 WEBSITE: 9781260597745-emea-grouphttps://www.mheducation.co.uk/ise-essentials-of-marketing-analytics-

Description:

AUTHOR(S):EssentialsMARKETING/ADVERTISINGOfMarketing

Svend Hollensen EDITION: 2 BINDING: SOFT PUBLICATION DATE: July, 2010 ISBN: 9780077127138.00 WEBSITE: https://www.mheducation.co.uk/marketing-planning-9780077127138emea

EDITION: 1 BINDING: SOFT PUBLICATION DATE: February, 2008 ISBN: 9780077114220.00 WEBSITE: https://www.mheducation.co.uk/relationship-marketing-9780077114220emea

AUTHOR(S):MarketingMARKETING/ADVERTISINGPlanning

Description: The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.

EssentialsMARKETING/ADVERTISINGOfMarketing Analytics

AUTHOR(S):RelationshipMARKETING/ADVERTISINGMarketing

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and wellstructured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.In this new edition key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.

Description: This book provides a comprehensive introduction to the key theoretical concepts and models of relationship marketing.Drawing on existing literature and current thinking, Relationship Marketing explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities as well as the more traditional domains of marketing.Key Features:- A wide range of learning tools including mini-cases, discussion questions, activities and insights to help facilitate effective learning and provide frequent reinforcement- Coverage of contemporary issues and topics including technology and virtual communities- The Contexts section has an extensive range of cases that illustrate relationship marketing in practice. This section is designed to encourage the reader to strengthen and develop their own understanding of the subjectDesigned specifically with the student in mind, it is the perfect companion for undergraduate students, postgraduate students and marketing practioners.

7170 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

Description: The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. TodayÔøΩs undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

Geoff Lancaster, Lester Massingham, Ruth Ashford EDITION: 4 BINDING: SOFT PUBLICATION DATE: December, 2001 ISBN: 9780077098605.00 WEBSITE: 9780077098605-emeahttps://www.mheducation.co.uk/essentials-of-marketing-

Tracy Harwood, Tony Garry, Anne J. Broderick

EDITION: 15 BINDING: SOFT PUBLICATION DATE: June, 2020 ISBN: 9781260575699.00 WEBSITE: https://www.mheducation.co.uk/ise-marketing-9781260575699-emeagroup

EDITION: 12 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570991.00 WEBSITE: integrated-marketing-communications-perspective-9781260570991-emea-grouphttps://www.mheducation.co.uk/ise-advertising-and-promotion-an-

AUTHOR(S): George E. Belch, Michael A. Belch

Description: Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on case materials to put concepts into practice. It provides a balanced treatment of both service and manufacturing firms in a fully updated 4 color revision with modern real-world topics, more Connect content and case solutions. This is the first book to include cross functional decision making for non-majors. In addition, current knowledge is included on global operations, supply chain management, competency-based strategy, Six Sigma, lean systems, artificial intelligence, analytics, sustainability, supply chain risk, and digital technology content like 3D printing and blockchain. Enhanced Connect content includes, SmartBook 2.0, OMintheNews, Practice Operations, and Interactive Data Problems designed to help students visualize key concepts.

Description: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!Demonstrates the applicability of the content to the real world of marketing communications via real-life examples-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

EDITION: 16 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570830.00 WEBSITE: 9781260570830-emea-grouphttps://www.mheducation.co.uk/ise-contemporary-advertising-

William F. Arens, Michael F. Weigold, Christian Arens

AdvertisingMARKETING/ADVERTISINGAndPromotion: An Integrated Marketing Communications Perspective

Decisions & Cases

Description: This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.- Comprehensive- BusinessOrientation- Up-to-Date- Most extensive instructor resource package on the market!- Real-world-focus:Applying Marketing Metrics- Marketing Matters- Making Responsible Decisions- Insights About Me- Building Your Marketing Plan- Integration of Customer Journey Literature

7372 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

AUTHOR(S): Roger G. Schroeder, Susan Meyer Goldstein

AUTHOR(S):ContemporaryMARKETING/ADVERTISINGAdvertising

Roger A. Kerin, Steven W. Hartley

OPERATIONS OperationsMANAGEMENTManagement In The Supply Chain:

EDITION: 8 BINDING: SOFT PUBLICATION DATE: February, 2020 ISBN: 9781260571431.00 WEBSITE: supply-chain-decisions-cases-9781260571431-emea-grouphttps://www.mheducation.co.uk/ise-operations-management-in-the-

AUTHOR(S):MarketingMARKETING/ADVERTISING

Description: This product is the ÔøΩbig versionÔøΩ (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.

Project Management: The Managerial Process

AUTHOR(S):OperationsMANAGEMENTManagement

Description: This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative material and flexibility in order of presentation since chapters do not depend on sequence. The topics covered include both strategic issues and practical applications. Among the topics are forecasting, product and service design, capacity planning, management of quality and quality control, inventory management, scheduling, supply chain management, and project management. The use of an adaptive online learning enhances the student experience and success.

Description: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a longstanding reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.McGraw Hill’s ConnectÔøΩ online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses. Connect allows adopters to easily integrate auto-graded content using Connect or your Learning Management System to assess student mastery of course competency goals. The 23E of Connect offers automatic grading for all chapter quizzes, learning assurance exercises, and virtually all exercises for simulation users for 12

OPERATIONS OperationsMANAGEMENTAndSupply Chain Management

AUTHOR(S): Erik W. Larson, Clifford F. Gray EDITION: 8 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260570434.00 WEBSITE: managerial-process-9781260570434-emea-grouphttps://www.mheducation.co.uk/ise-project-management-the-

CraftingSTRATEGY & Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases AUTHOR(S): Arthur A. Thompson, Margaret Peteraf, John E. Gamble, A. J. Strickland EDITION: 23 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781265028244.00 WEBSITE: quest-for-competitive-advantage-concepts-and-cases-9781265028244-emeahttps://www.mheducation.co.uk/ise-crafting-executing-strategy-the-

Description: Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. ItÔøΩs not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings. 8e was written for a broad range of audiences including, project managers, students, analysts and Project Management Institute Members preparing for certification exams. The digital component, Connect, now has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation.

EDITION: 14 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575712.00 WEBSITE: operations-management-9781260575712-emea-group/category/6839/https://www.mheducation.co.uk/catalog/product/view/id/451596/s/ise-

7574 McGraw Hill MEA | Higher Education Catalogue 2021McGraw Hill MEA | Higher Education Catalogue 2021

William J Stevenson

Description: Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a moderate emphasis on quantitative coverage. It covers relevant and current Operations Management issues with a focus on economic and global economy, analytics content that ties decisions to relevant data using math models, and appropriate strategies to solve real world problems. This sixteenth edition demonstrates what companies are doing to create a competitive advantage in the marketplace and also provides students with a set of more applicable skills and tools. Hot topics in business today that relate to operations and supply chain management are reducing the cost of supply chain processes, integration and collaboration with customers and suppliers, sustainability, and minimizing the long-term cost of products and processes. These hot topics are studied in the book to clarify the “big picture” -- What these topics are and why they are important to business today.

AUTHOR(S): F. Robert Jacobs, Richard B. Chase

EDITION: 16 BINDING: SOFT PUBLICATION DATE: March, 2020 ISBN: 9781260575941.00 WEBSITE: management-9781260575941-emea-grouphttps://www.mheducation.co.uk/ise-operations-and-supply-chain-

OPERATIONS MANAGEMENT

OPERATIONS

AUTHOR(S): Arthur A. Thompson, A. J. Strickland, John E. Gamble, Margaret Peteraf EDITION: 23 BINDING: SOFT PUBLICATION DATE: March, 2021 ISBN: 9781264370597.00 WEBSITE: concepts-9781264370597-emeahttps://www.mheducation.co.uk/ise-crafting-and-executing-strategy-

76McGraw Hill MEA | Higher Education Catalogue 2021

CraftingSTRATEGY And Executing Strategy: Concepts

Description: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.McGraw Hill’s ConnectÔøΩ online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses. Connect allows adopters to easily integrate auto-graded content using Connect or your Learning Management System to assess student mastery of course competency goals. The 23E of Connect offers automatic grading for all chapter quizzes, learning assurance exercises, and virtually all exercises for simulation users for 12 chapters. Plus, Connect provides a wide variety of learning resources that take your students higher by developing studentsÔøΩ lower-to-higher order thinking skills, aligned with BloomÔøΩs

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.