advertising rates and specifications
2014 Media Kit MAXIMISE BRAND EXPOSURE Through Our Enhanced Digital Outlets
ORIGINAL CONTENT Delivered Across Cutting-Edge Platforms
EXCLUSIVE INSIGHT From Top Business Leaders
About Us
Making an Executive Decision
Africa has become a continent full of investment opportunities and booming businesses. African Business Review seeks to be a reliable source of news, information and expert views to keep you up-todate with the latest goings on in the continent. Our African Business Review platform delivers true insight into the operations, innovations, financial strategies and other business practices implemented by the most successful companies. Its unique and innovative design delivers high quality content through the use of the latest developments in digital media, ensuring its readers access anytime, anywhere, and on an array of platforms. The African Business Review platform offers its audience exclusive insight into the corporate business decisions that drive the African economy. Subscribers gain access to interviews with leading professionals, updates on developing technology, the latest industry news and current trends. They gain an inside look at business markets around Africa.
Our portfolio places your business directly in front of the men and women behind the companies that drive the global business sectors. Statistically, 95% of our subscribers fulfil executive and decision making roles within their organisation(s) – an attractive audience for entrepreneurs, established businesses in the market for expansion, or those who simply want to spread the word.
2 | FOR INQUIRIES: advertise@wdmgroup.com Corporate Site | www.wdmgroup.com
2014 Media Kit
Demographics Readership
Seniority Executives 73%
South Africa
40%
Mid-Management 22%
Nigeria
9%
Non-Management 5%
Ghana
7%
Zimbabwe
18%
Industry Sectors
Algeria
1%
Mining
Kenya
10%
Renewables
Zambia
2%
Oil & Gas
Namibia
2%
Utilities
Botswana
2%
Manufacturing
Uganda
2%
Construction
Tanzania
2%
Food & Drink
Other
5%
Supply Chain Healthcare
2% 2% 2%
Retail
2%
2% 5%
Technology
Company size (employees) 0-49 6%
10%
40%
1%
50-99 27% 100-499 62% 500+ 5%
18% 7%
9%
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Advertising and Editorial Profiles
Full Page Editorial Profile (250 words)
Double Page Spread Advertisement
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Platinum Ad size: 420mm x 297mm
Rates USDollar Double Page Spread Advertisement with Full Page Editorial Profile (250 words) $10,995 1
Full Page Advertisement
Full Page Advertisement with Editorial Profile (120 words) $7,995 2
Half Page Advertisement plus website Editorial Profile $5,495 3
Quarter Page Advertisement $2,995 4
All prices are exclusive of tax/VAT
4 | FOR INQUIRIES: advertise@wdmgroup.com Corporate Site | www.wdmgroup.com
Editorial Profile (120 words) 2
Gold Ad size: 210mm x 297mm
2014 Media Kit
Half Page Advertisement
Advertising Specifications Here are the specifications for the artwork to be placed into your allocated space within our publication: • Double Page Advert Size (Platinum) 420mm(w) x 297mm(h)
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Silver Ad size: 196mm x 137mm
• Full Page Advert Size (Gold) 210mm(w) x 297mm(h) • Half Page Advert Size (Silver) 196mm(w) x 137mm(h) • Quarter Page Advert Size (Bronze) 97mm(w) x 137mm(h)
Quarter Page Advert
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Bronze Ad size: 97mm x 137mm
Regardless of which package you have opted for, all artwork must adhere to the following requirements: • Minimum type size 12pt • No bleed required as we are a digital publication • High resolution PDF Please supply by the deadline specified. Please send finalised artwork to: advert@wdmgroup.com If the file is larger than 10MB then please go to www.wetransfer.com and send your file from there.
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Editorial Calendar 2014/15 LEADERSHIP
FINANCE
FEBRUARY
SPOTLIGHT: Business Leader Interview
Africa’s Growing Economies
MARCH
SPOTLIGHT: Business Leader Interview
Mobile Money
APRIL
SPOTLIGHT: Business Leader Interview
Investment Opportunities
MAY
SPOTLIGHT: Business Leader Interview
CSR
JUNE
SPOTLIGHT: Business Leader Interview
Venture Capitalists
JULY
SPOTLIGHT: Business Leader Interview
The Evolving Role of CFOs
AUGUST
SPOTLIGHT: Business Leader Interview
Risk Management
SEPTEMBER
SPOTLIGHT: Business Leader Interview
Mergers & Acquisitions
OCTOBER
SPOTLIGHT: Business Leader Interview
Cross-Border Tax
NOVEMBER
SPOTLIGHT: Business Leader Interview
Business Travel Costs
DECEMBER
SPOTLIGHT: Business Leader Interview
African Industries Hot for Investment 2015
JANUARY 2015
SPOTLIGHT: Business Leader Interview
Setting Up Shop in Africa
6 | FOR INQUIRIES: advertise@wdmgroup.com Corporate Site | www.wdmgroup.com
2014 Media Kit
TECHNOLOGY
MARKETING
TOP 10
Online Security
Event Marketing
Wealthiest Africans
Best Tech for Small Businesses
Travelstart (African Company with 1m Facebook Likes)
Companies
Tailored Tech for Remote Businesses
New Marketing Trends
CEOs
Mobile Phones
Growing Africa’s Tourism Industry
African Economies
Outsourcing
Branding
Tourist Destinations
Electronic Payment / Payment Apps
PR & Communications
Government Leaders
Solar Power
Website Optimization
Brands
IBM’s Kenya Research Center
Social Media Marketing
Female Leaders
Telecommunications
Biggest Advertising Campaigns
Smartphones
Big Data
Cashing in on the Festive Season
CEOs Under 30
E-Commerce
Giving Back
Executive Gadgets
Cloud Computing
Fresh Marketing Strategies 2015
Business Apps
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Advertising Sales
Distribution
For more information contact:
With more than 165,000 readers, African Business Review is an innovative, forward-thinking digital magazine and web platform aimed at bringing business executives up-to-date with the latest news, information and trends from across the continent. Aimed at informing, engaging, educating and interacting with business leaders, African Business Review takes an in-depth look at prominent industries, trade and tourism, investments and developments, success stories and lessons to be learned in business.
Oliver Bishop Sales Director UK: + 44 (0)1603 217541 SA: +27 (0) 21 403 6352 +27 (0) 21 403 6301 oliver.bishop@wdmgroup.com To view our monthly digital magazine, click here.
You can also follow us on Twitter (@AfricaBizReview), ‘like’ our Facebook page and download our app. To contact the Editor, please email: sheree.hanna@wdmgroup.com
Grosvenor House 112/114 Prince of Wales Rd Norwich, Norfolk NR1 1NS United Kingdom